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Promotions in the feed for shampoo. Shop tape promotions and catalogs

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One of the most popular and beloved by all was the “Happy Birthday” promotion in the Feed. In 2019, the terms of the promotion changed slightly. And you need to pay attention to this so that there are no disappointments or complaints later.

This promotion was initially tested in three large regions. And after we saw that it was arousing great interest among buyers, we decided to launch it everywhere. Now the “Birthday” promotion in Lenta is valid in all 79 Russian cities where there are stores of one of the largest Lenta chains.

To receive birthday discounts you must have:

  • activated Lenta card;
  • a completed form indicating your date of birth;
  • passport or other identification document (for example, driver's license) indicating your date of birth;
  • ask at the information desk for a personal discount coupon for a birthday promotion in Lenta;
  • leave your contact information and confirm your consent to receive notifications through any of the channels convenient for you (via SMS, text messages, email);
  • When paying for purchases, show the cashier your Lenta loyalty card issued in your name and the personal discount coupon you received.

Take advantage of this offer if you want to be able to purchase the products you need for the holiday at competitive prices and receive discounts. Of course, for this you need to fulfill one important condition: only the owner can take advantage of a 15% discount on all products sold in Lenta. If the selected products participate in, then the discounts are not summed up, but the one that is higher is selected. At the moment, more than 12 million people, owners of Lenta store cards, can take advantage of the discount.

The loyalty program, which is the main policy of the company, is aimed at making every customer feel welcome in any of Lenta’s supermarkets or hypermarkets. If at first each holder of any type of Lenta card was given a 5% discount on the entire range of products, then the “Happy Birthday” promotion became a logical continuation of the program.

How to get a coupon on the website lenta.com/bdcoupon/

Recently, you can get a birthday coupon in Lenta on the official website lenta.com/bdcoupon. There is a form in which you just need to enter your loyalty card number in the Feed. And you will receive a coupon to the specified email address. It can also be obtained through. There is a special page on the website www.lenta.com bd_coupon, which is intended for birthday people in different cities where Lenta chain stores are present. It doesn’t matter where you live: in Moscow or St. Petersburg, Omsk or Krasnoyarsk, Nizhny Novgorod or Kazan. In 2019 you can get coupons at lenta.com/bdcoupon

Many Lenta buyers are interested in how to get a discount coupon in Lenta for their birthday. Anyone who:

  • has a Lenta loyalty card;
  • registered and filled out a form at the information desk;
  • confirmed his date of birth by bringing a passport or other document indicating his date of birth.

Enter your customer card number to check if you are eligible to receive a birthday coupon in Feed:

How to become a participant in the “Happy Birthday” campaign in Feed

The promotion invites its customers to celebrate their birthday not just once a year, but for eight whole days! Isn't this a royal gift?

You can use the discount on your birthday, two days before it and five more days after it. Every day, during these eight days, you can buy goods worth no more than twenty thousand rubles

The discount amount consists of two components:

  • from the discount that is provided to you with your loyalty card;
  • discounts using a personal coupon received at the information desk.

Important! Discounts on all products cannot be combined. Usually the discount that is greater is applied. Discounts do not apply to purchases or tobacco products.

The cash equivalent of discounts is not issued.

How to get discounts in Lenta on your birthday

To be able to purchase all products with a 15% discount, you must:

  • get a loyalty card and it;
  • At the information desk, which is available in every Lenta store, you must ask for a buyer’s questionnaire. In the form you need to enter information about your date of birth, etc. To save time in the store, you can print the customer form right here. Fill it out at home and bring it to the store ready-made. All you have to do is give it to your employees.

Birthday discounts in Lenta in 2019 apply to a huge range of products. The conditions for receiving a discount coupon have become more favorable. Now the discount is valid not for 15 days, as it was in 2018, but for only eight. But if previously you could buy goods only once in all 15 days, now you can do this every day without any special restrictions. The main thing is not to spend more than 20 thousand rubles per day.

In Moscow and St. Petersburg, in Nizhny Novgorod and Krasnoyarsk, in Omsk and Irkutsk, as well as in other cities of Russia, you can get significant discounts on your birthday. Although the discount on the Lenta card cannot be combined with other discounts on these products, it is made up of the general discount on the card and on a personal coupon.

Birthday discounts are applied both in hypermarkets and in Lenta supermarkets.

Download and print the buyer's questionnaire to receive a personal coupon

Here is a form that you need to fill out, indicating reliable data that corresponds to your passport. You can print out the form for your convenience, fill it out at home, and then bring it to the Lenta store and give it to the employee at the registration counter:

  • you need to choose how you want to receive notifications: sms, email or phone;
  • bring a document that confirms your date of birth. This could be a passport or driver's license. The data is entered into the computer. And even if in the future you forget about this promotion, you will receive a notification with an invitation to visit Lenta stores and choose gifts for yourself at big discounts;
  • after that you will be given a personal discount coupon at the “Information” counter;
  • 7 days before your birthday you can start receiving the best offers. Choose any products and get 15% discounts. To do this, you only need to present your loyalty card and a discount coupon.

In 2019, you can take advantage of the birthday promotion discount in Lenta every day for eight days. The purchase amount should not exceed 20,000 rubles. Discounts are valid 2 days before the birthday, on the birthday itself and then for another five days.

What to do to get a birthday discount in Lenta

You need to do the following:

  • come to the Lenta store on one of eight days, including your date of birth. ( And );
  • take your loyalty card with you;
  • take the personal discount coupon received at the information desk;
  • select no more than 500 units of goods;
  • When paying at the checkout, present your loyalty card and personal coupon.

Here are some more important rules you should know:

  • you can purchase no more than 100 products using your personal coupon;
  • You cannot purchase the following products using a personal coupon: Lenta loyalty card, tobacco products;
  • a 15% discount consists of a general discount on a loyalty card and a personal coupon;
  • Discounts do not stack with each other. The largest discount on the product on that day for this product is selected, and that is what you will receive;
  • you will not be able to receive compensation in monetary terms;
  • the organizer of the promotion, which is Lenta LLC (address 197374, Russia, St. Petersburg, Savushkina St., 112, lit. B.) reserves the right to cancel or change the terms of the promotion at any time. At the same time, 30 days before this, an announcement about this will be published on the official Lenta website.

Attention all birthday people! To receive discounts on your birthday, it is not enough to simply fill out a buyer questionnaire. You must confirm your date of birth. Bring your passport or other ID showing your day, month and year of birth. Show the document to the receptionist at the front desk. After this, you will receive a personal coupon in the form of a postcard. There is a barcode inside. It must be presented to the cashier when paying for your purchases. Along with the coupon, you must show your loyalty card. Only in this case you will receive a 15% gift discount. Good luck to you!

Additional discounts for all Lenta cardholders

According to Chris Newbury, director of loyalty program development at Lenta, the chain’s stores pay great attention to personalizing offers. The personal data and preferences of customers who leave reviews and share their suggestions are taken into account. All gifts therefore turn out to be necessary and useful for the category of buyers who really need them. The information received is used as a marketing tool to create personalized gifts and offers. On your birthday, 2 days before and 5 days after, every Lenta customer will be able to save a lot of money. And at the same time get what he wants to buy most. Sometimes discounts reach up to 70%.

In addition, every customer who has a card constantly receives personal offers in the form of coupons, which are issued at the checkout. They can then receive discounts on their next purchases.

Discount with Lenta card

From 13 to 16 June 2019 – 30% discount for all ice cream (except for “365 days” brand products) using the Lenta card.
- The offer is limited and valid only in Lenta hypermarkets if the magazine is available.
- Details can be found at the information desk or by calling the Unified Information Center 8-800-700-41-11 (calls within Russia are free).

Discount with Lenta card

Only June 14, 2019 – 35% discount for all deodorants and tanning products (except for “365 days” brand products) using the Lenta card.
Only June 14, 2019 – 35% discount for all insecticides and repellents (except for “365 days” brand products) using the Lenta card.

- Details about each product item and its price can be found at the information desk or by calling the Unified Information Center 8-800-700-41-11 (calls within Russia are free)

Special offers on alcohol
Only June 14, 2019 – 30% discount for vermouths* and liqueurs* (except for “365 days” brand products) using the Lenta card.
Only June 14, 2019 – 30% discount for whiskey*, rum*, gin* and tequila* (except for “365 days” brand products) using the Lenta card.
* The promotion is valid when purchasing no more than 24 pcs. one loyalty card per day.
- Special conditions apply to products participating in other promotions.
- The promotion is valid in stores of the format " hypermarket".
- Details of the promotion can be found at the information desk or by calling the Unified Information Center 8-800-700-41-11 (calls within Russia are free).
Products of the week

From June 13 to June 19, 2019, LENTA hypermarkets offer special prices for goods participating in the promotion using the Lenta card.

Tefal Aroma cookware collection: discounts up to 57%!

From June 3 to September 30, 2019, make purchases in Lenta stores using your Lenta card, collect chips and purchase the American Tourister collection with a discount of up to 54%.
- Cash compensation is not issued in exchange for a discount on the product. During the promotion period, the full assortment of the promotion is not guaranteed to be available at all times.
- Detailed conditions of the promotion: lenta.com/goods-actions/american-tourister/

Seize the moment!
From June 13 to June 26, 2019, there are special offers on products for SUP surfing on the Lenta map.



Details about each product item and its price can be found at the information desk or by calling the Unified Information Center 8-800-700-41-11 (calls within Russia are free).

Celebrate your birthday with Ribbon

In stores, Lenta is provided on your birthday, as well as for 4 days before and 3 days after it. 15% discount with Lenta loyalty card and personal coupon.
- To receive a discount, you must fill out a form at the information desk and receive a personal coupon.
- When making a purchase, present your loyalty card and personal coupon to the cashier.
- Discounts on products cannot be combined. If there are two discounts on the same product, the largest discount applies.
- Detailed conditions of the promotion: lenta.com/bd

Social program in Lenta

In hypermarkets, Lenta is provided to social program participants 8% discount or 13% for socially significant goods.
Lenta supermarkets provide social program participants with 10% discount for the entire range, except tobacco products, from 09:00 to 13:00 from Monday to Friday.
- Pensioners can participate in the social program; Veterans of Labor; Disabled people; Participants in hostilities, blockade survivors, family members of a deceased serviceman and other categories of citizens.
- To become a participant in the Social Program, you must present certain documents at the Information desk.
- Discounts do not apply to products participating in catalogs and other promotions of the Lenta company. The discount is provided from “Prices without a Lenta card”.
- A list of Social Program products can be obtained at the “Information” counter in Lenta hypermarkets.
- Detailed information: lenta.com/socialnaya-karta/

Lenta (Moscow) is a hypermarket that offers a wide range of goods in various categories. The hypermarket has a convenient location and is ideal for shopping if you want to save time and money. The store's assortment includes goods from Russian and foreign manufacturers, local (regional) manufacturers, as well as products produced under its own brands.

Prices in Lenta stores (Moscow) are low. They are formed in such a way that the products sold are available to most buyers, and they can be bought cheaper than in other retail chains. However, the company offers several ways to make your purchases even more profitable as part of its customer loyalty program.

News

Addresses of Lenta hypermarkets in Moscow

Lenta hypermarkets are located in Moscow at the following addresses:

  • 2nd km of MKAD (Reutov).
  • 47th km of MKAD (Govorovo).
  • 7th Kozhukhovskaya st., no. 9.
  • Bibirevskaya st., 10, bldg. 2.
  • Bolshaya Tarasovskaya st., vld. 2 (Tarasovka).
  • Bolshaya Cheryomushkinskaya st., 1.
  • Borisovskie Prudy st., 26, bldg. 2.
  • Dmitrovskoe highway, 116D.
  • Zapadnaya st., 100 (Novoivanovskoye).
  • Kaluzhskoe highway , 42 km, no. 6 (Troitsk).
  • Kyiv highway, 23 km, no. 8, building 1.
  • Kirova st., p. 28 (Domodedovo).
  • Orekhovy Blvd., 22A.
  • Staro-Nagornaya st., 20 (Vidnoe).
  • Chechersky Prospect, 51.
  • Yaroslavskoe highway, no. 54.

If you notice an incorrect address, write to us, please indicate the name of the store and city.

Location on the map

Buyer card Tape

A loyalty card can be purchased at the information desk, which is located next to the entrance to any Lenta hypermarket. The loyalty card gives you the right to a permanent discount when purchasing any product; each price tag shows two prices - the price with the card and without it.

Promotions and discounts in Lenta hypermarkets

Lenta hypermarkets often hold seasonal sales, as well as various promotions, during which prices for a certain part of the assortment are reduced. The discount ranges from 30 to 70%. But this discount can only be obtained if you have a permanent customer card, so don’t forget it at home. In the hypermarket, the price tags of the goods participating in the promotion are of a different color. In addition, separate shopping areas are organized in which discounted goods are located. On the company’s website you can view special offers in the “Promotions” and “Electronic Catalog” sections.

Today's discounts and announcements

Own brands in Lenta hypermarkets

The store's assortment includes a large selection of goods produced under its own brands. Their prices in the Lenta hypermarket (Moscow) are significantly lower than for similar products from other brands. Own brands:

“365 days” - food products with the lowest price in the region;
"Lenta" - food products in the mid-price range;
“Home Club” - household goods, dishes, textiles, etc.;
"Giardino Club" - goods for the garden;
"Lentel" - household appliances;
"Sport Club" - sporting goods;
“Friend Made” - clothes, underwear, shoes, accessories.

Social cards Tape

In Lenta hypermarkets, using social cards, some categories of citizens can receive an additional 3 or 8% discount on socially significant goods. To receive the discount, you must first go to the information desk (one time) to have a special sticker attached to your shopping card. If you do not yet have a buyer's card, you can purchase one at a reduced price in this case. Products that are eligible for a social card discount have a special price tag. Categories of citizens who have the right to receive a social card: disabled people, pensioners, mothers and fathers of many children, single mothers, Sberbank social card holders, combatants, etc.

Gift cards Lenta

A gift card can be purchased at the checkout counter of the Lenta hypermarket (Moscow) or at the information desk. It can have any denomination and can only be used in hypermarkets of the network. You can safely give the card to your friends or relatives, since it is not personal and is valid upon presentation. If the card value is not enough to pay for the goods, you can pay the remaining amount in cash.

The most detailed information about hypermarket addresses, promotions, and services is available on the official website, which is also a product catalog.

!!! After the transition, do not forget to select your city at the top of the store website.

October 25, 1993 is the date of foundation of the trade and retail network, which is constantly gaining momentum and increasing its profit volumes.

Where did it all start?

It turns out that it came from a tiny cash & carry store, where there were only 2 cash registers. The retail outlet founded at that time hardly set itself ambitious goals. It was aimed at wholesale buyers of alcohol, tea, coffee and confectionery. Then Promotion feed rarely carried out for at least one reason: prices were already “below the baseboards”.

Since its inception, the company has attracted the attention of wholesale buyers with its low prices. They have survived to this day. It is the low cost of goods that attracts the attention of buyers. Plus Promotions and discounts feed implemented. This allows her to pamper her clients.

In 1996, the company relied on increasing turnover and building potential. At this time, 2 stores were opened on Leninsky and Tikhoretsky Avenues. But they can hardly be compared with those large retail chains that exist today. Rather, they were “eatery” shops.

In 1997, the trading company at its next meeting decided to build a new shopping center, which would be fundamentally different from the rest. In the fall of 1999, its doors opened to new customers.

What's happened Catalog feed?

    Food products;

    Non-food products;

    Special products for a specific season (for spring - shovels and rakes; for summer - sunglasses and swimsuits; for winter - warm mittens and more);

    Additional services (store customers can have their clothes dry cleaned or order lost keys made).

Featured in " Lente" product catalog Simply pleasantly surprising and amazing! But he's not the only one. The retail network offers each buyer almost unlimited opportunities to purchase the goods they need at a reduced cost (several times!).

How sweet is the store ready to offer customers?

    Gift cards

Do you want to please your friend or colleague? But you don’t know what kind of gift to choose for him, or how to find something he’ll like? Use gift cards. They will allow you to give a gift that you will definitely like. Which? The recipient will choose himself.

    Loyalty cards

Allowing you to save even more. What is the specific amount of your savings? WITH discounts in Lenta depend on the characteristics of the product, the sales policy of the enterprise, the season and the number of purchases you have ALREADY made.

    Social cards

Designed specifically for the most vulnerable categories of the population. Lenta hypermarket in the catalog mentions that business representatives are happy and ready to support socially vulnerable categories of the population.

    Mobile application advanced

What products are relevant? How much are? Has there been another update to discount offers? Finding out the answers to the questions presented (+ a bunch of other questions) has never been so easy and simple. Download the application, launch it on your phone - and go into the world of bright, juicy and rich offers.

The retail chain is aware of a high degree of social responsibility, which is why it takes part in charity events and foundations. A Lenta promotions in Moscow well known to everyone. This means that when you make a purchase at one of the chain’s hypermarkets, you are making your contribution to helping victims of natural disasters and many other incidents.

Are you going to the store but don't know what items will be on sale? Would you like to get an overview of all the company's discount offers as quickly as possible? But at the same time, get really CURRENT, and not last year’s options (which buyers often come across)?

Promotions in Lenta today presented on our portal. We collect here the most relevant and popular options so that you can make daily purchases with maximum savings for you.

Come to us, study all the offers, choose products... And then feel free to go to Lenta to make your shopping bright, rich and enjoyable.