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Business plan for making handmade dumplings. Equipment for the production of dumplings

The market segment for frozen semi-finished products, in particular dumplings, is very promising. According to statistics, the demand for frozen food has increased in recent years. The reason for this is people’s busyness and the search for a budget-friendly substitute for meat. If you are determined to start a similar business, then you need to write a business plan.

You can purchase a ready-made document, but it is quite possible to develop it yourself. To do this, you need to study the points that will be outlined below - they are the basis of the future project.

Market and competition analysis

Pelmeni are an integral part of Russian culture, which makes them a sought-after product. At the same time, the demand for this product is stable and does not have sharp seasonal fluctuations. But competition in the market is high: There are 5 competitors per 10 thousand consumers famous brands.

Carefully research the work of your competitors, their range, pricing and points of sale. This will provide a lot of useful information, because in order to “break through” in the market, you need to offer the buyer something more attractive. The client wants to receive good quality products at an affordable price, constantly tasting new attractive options.

Production plan

The key link in drawing up a business plan is a description of direct production, from which calculations will be based in the future.

Room

Regardless of the technology chosen for the manufacture of products, the premises must comply with sanitary standards. It is best to consult specific services, as their conditions may differ from those that can be found on the Internet.

We are talking about the food industry, where the following minimum requirements for the premises exist:

  • availability of water, light and heating;
  • ventilation;
  • walls lined with tiles.

The optimal location for such premises is the suburbs, where cheap labor is available and there are many options for locating a workshop at reasonable prices. Area may vary from 10 to 100 squares, but on average, the ideal figure is 60 m2. It is important to consider the presence of a toilet for staff.

Equipment

Modeling dumplings can be done using two technologies:

  • Manually— at the initial stage, this option requires less investment, but the productivity of such modeling is low.
  • Machine sculpting– a more expensive method that requires the purchase of special equipment. However, it quickly pays for itself due to the large volume of output.


Automation of production helps to organize the process with the involvement of a minimum number of personnel, which reduces labor costs and associated taxes. The machine line requires the purchase of the following equipment:

  • Dough forming kit:
    • flour sifting machine;
    • dough kneader;
    • sheeting machine.
  • Industrial meat grinder and mince mixer.
  • Automatic machine for forming dumplings.
  • Chambers for storing raw materials and freezing products.
  • Packaging line.

The center of attention is the molding machine, which produces dumplings ready for freezing. The productivity of such machines can vary from 50 to 270 kg/hour depending on the selected class. The choice of equipment on the market is very wide, but domestic and Chinese models are especially worthy of attention - they have good reviews and a reasonable price.

Raw materials

A dumpling is a small lump of minced meat wrapped in dough. The main components for its production:

  • Flour with 30% gluten content.
  • Meat: pork, beef and chicken.
  • Lard.
  • Powdered eggs or chicken eggs.
  • Vegetable oil.
  • Drinking water or milk.
  • Bulb onions.
  • Salt, spices and other additives.

The recipe must comply with GOSTs or separately adopted specifications. There is one dough for any type of dumplings, and with the help of variations of minced meat and spices you can create a range of products.

In the following video you can clearly see the manufacturing process:

Financial plan

The financial section, namely the cost and profit estimates, helps to understand the prospects of the project in a clearer light.

Approximate figures for an automated dumpling workshop with 5 workers and a production of 700 kg of products per day:

  • Purchase of equipment – ​​500 thousand rubles.
  • Marketing costs – 30 thousand rubles.
  • Business registration – 10 thousand rubles.
  • Renovation of the premises - 50 thousand rubles.
  • Monthly rent is 40 thousand rubles.
  • Purchase of raw materials per month – 350 thousand rubles.
  • Salary per month – 80 thousand rubles.
  • Utility costs per month – 10 thousand rubles.
  • Forecast of average monthly income – 550 thousand rubles.
  • Forecast of net profit per month – 70 thousand rubles.

The payback period for this business is expected to be around 8 months., taking into account a three-month period for full production setup.

Organizational plan

Staff

To start any production process you need personnel. When using manual labor, you will need at least 4-5 people without special qualification requirements. Automated lines require at least 2-3 people experienced in working with dumpling equipment. Even when organizing a large workshop with decent turnover, 15 people are enough.

It is very advisable to hire a technologist, especially if the business owner is not familiar with the dumpling business.

We need 3-4 people with experience to control purchases, prepare minced meat and direct production. One of them will be assigned to work on packaging products.

For food production personnel must have health certificates and undergo regular medical examinations. Failure to comply with these requirements may result in severe fines and indefinite closure upon the first inspection or complaint from a consumer.

Transport

It is important to carefully consider the organization of product transportation - a driver with his own transport is best. He can be hired part-time with agreement on the shift schedule.

Business registration

For an official enterprise, registration with the tax authorities is required, which will take at least two weeks. It is also necessary to obtain permission from all necessary authorities in order to work long and fruitfully.

Launch of production

The production of dumplings is a continuous cycle, which includes the following stages:

  1. Purchase of raw materials.
  2. Test preparation.
  3. Preparation of minced meat.
  4. Making dumplings.
  5. Freezing them.
  6. Packing.
  7. Delivery of products to points of sale.

Marketing plan and sales channels

To launch a product, you need a name; it must be memorable and “appetizing.” The best marketing strategy would be to release products in different price categories: economy class, middle segment, premium class. Thus, all categories of consumers will be captured.

To initially establish sales channels, you need to visit (call) all retail outlets in the city and conclude agreements for the supply of products. Once the production line is established, it will be possible to move on to the region and nearby cities. It is also worth considering wholesale centers that work with semi-finished products.

Risk analysis

Any business venture is associated with certain risks, which are caused by the characteristics of the chosen field of activity, competitors and the general situation in the country. It is necessary to predict potential risks and outline a strategy to combat them. The main risks are failure to meet the planned sales volume, possible equipment breakdowns and downtime, increased prices for raw materials, reaction of competitors, problems with personnel, etc.

Despite the fact that a dumpling shop is a quick-paying enterprise, risk analysis will help you prepare for a quick response to problems that arise. A great idea would be to open a related business, for example. It will bring additional income and help sell excess meat or minced meat during forced downtime.

Dumpling production is a process similar to home cooking, but on a larger scale. The product goes through several stages:

  1. Selection of raw materials (meat, flour, spices, water).
  2. Recipe development - dumplings made from one type of meat or combined minced meat.
  3. Preparing dough that should not be thick, but also not break at the most crucial moment.
  4. The choice of sculpting method is manual or machine.
  5. The production process from minced meat to packaging and sending to the freezer. It can be conveyor or manual.

There's nothing complicated. There is only one point - making dumplings at home, where the housewife alone controls the process, or in an industrial-scale “kitchen”, where everything must be sterile, molded in accordance with the recipe and the requirements of government authorities. Dumpling production can be organized in the kitchen of your home or you can find a suitable room and equip it with the appropriate equipment and equipment. These are two different areas in which the scale of investment and the number of products produced differ significantly. Accordingly, the opportunities to earn money will be different.

When producing at home, it is impossible to complete the paperwork necessary to transport dumplings to grocery store shelves. Rospotrebnadzor, SES and other authorities issue permits, certificates, certificates only for products manufactured in specially equipped premises. Therefore, you can make dumplings for sale only for friends, relatives or private consumers. But you won’t earn much capital from this.

Opening a dumpling shop, even a small one, provides greater opportunities than making it at home. A small business in the production of dumplings usually starts as a family business and gradually gains momentum. It is irrational to start right away with a large complex, given the scale of competition. It is better to move from small to large, taking into account mistakes and finding attractive recipes for consumers. In addition to dumplings, the production can produce dumplings with various fillings. It won't be a big hassle because the molding principle is the same, but the revenue may be higher due to the variety of choices for customers.

The right start

Where should a beginner start if he is attracted to a business idea for producing dumplings? Any business begins with a deep analysis of the selected market segment and writing a detailed business plan. Without this, you will not be able to understand what investments will be required at the initial stage and whether this direction is profitable in a particular region. If the findings are positive, then the following steps will have to be completed:

  1. Register your entrepreneur status.
  2. Find a premises that meets the requirements for the location of food production.
  3. Collect a package of documents from government agencies that will allow you to open a dumpling shop.
  4. Develop a recipe and decide what list of products will be produced in production.
  5. Select equipment.
  6. Explore potential partners who can provide the workshop with high-quality raw materials.
  7. Resolve the issue of staffing.
  8. Find distribution channels for semi-finished products.
  9. Develop a marketing strategy.

These are the main points in implementing your idea of ​​​​producing dumplings. Let's look at each stage in more detail.

Organizational aspects

When considering the algorithm of actions for a novice entrepreneur, we will focus on opening a separate dumpling shop, rather than home-made dumplings. You can start either by searching for suitable premises or by registering a business. Although, when submitting documents for registration to the Federal Tax Service, you will have to submit a lease agreement or evidence of ownership of a specific object.

A novice entrepreneur must take care of premises that:

  • Meets the requirements of the SES and fire department.
  • Has access to water supply, electricity, sewerage.
  • Spacious, it is possible to arrange equipment and ensure the safety of raw materials and products.
  • It is desirable that production be located close to a populated area to reduce transportation costs. This is beneficial for expanding the scope of activity if over time it is decided to open your own dumpling cafe.

If the premises are to be rented, then you need to agree with the owner about a long stay, so that during the recovery stage you do not have to curtail production and change the location.

Business registration

For a dumpling shop, two forms of work are relevant: individual entrepreneur (individual entrepreneur), if there is only one owner, and LLC (limited liability company), if several partners will invest in the business. In any case, you need to collect a complete package of documents, pay the state fee and contact the regional tax office. When filling out the application, you must select the type of main and additional activities according to OKVED. The following codes are suitable for the production of dumplings:

  • We choose “Production of food products” as the main type of business activity (code 10).
  • There are two additional options: for dumplings with meat – “Production of meat (meat-containing) semi-finished products” (code 10.13.4), for dumplings with potatoes – “Production of frozen semi-finished potato products” (code 10.31).

At the registration stage, it is necessary to select a taxation system so that the tax office does not automatically make charges according to the general system, which may be unprofitable for a novice entrepreneur. You need to consult with tax authorities, but most often businessmen choose the simplified tax system according to the “income minus expenses” scheme, given that at the first stage there will be a lot of expenses.

Don’t forget to register with the Pension Fund, Social Insurance Fund, and Compulsory Medical Insurance Fund if you plan to hire employees. In production, it is impossible for one owner to do all the work, even with full automation of the workshop.

We collect a package of documents

Business legalization is not the only paperwork step. After receiving the certificate, you will have to go through other authorities to obtain permission to open a dumpling shop. What documents need to be collected:

  • Lease agreement for the selected premises.
  • Certificate of inspection of the premises by firefighters (usually this document is drawn up by the owner of the property).
  • Technical passport for the premises with the latest edition of the redevelopment.
  • Recipe approved by Rospotrebnadzor.
  • Technical conditions.
  • Conclusion of the SES on the condition of the areas where production will be located.
  • Projects of engineering and technological communications (placement of electrical networks, water supply, sewerage, exhaust hoods, fire alarms, panic buttons).
  • Products will require a quality certificate if sales are planned in grocery stores.
  • Permission from the administration and architecture to open a dumpling shop, posting information on the facade of the building.

Documents can be collected gradually. First of all, it is advisable to undergo an inspection of the premises so that the investment will not be in vain if the SES does not issue a permit and it will be impossible to correct the shortcomings. After approval, you can contact design services that will help you arrange the room and properly plan the space.

Production equipment

This stage is the most expensive and stressful, because it is necessary to bring all the rooms into proper condition, select and order equipment, provide conditions for the work of personnel, storage of raw materials and products. Objects in a dumpling shop or warehouse should be placed ergonomically so as not to make unnecessary movements. To complete the production hall, you will need equipment that corresponds to the planned daily production plan.

At this stage, it is advisable to study different equipment proposals, analyze the characteristics and cost. For a novice entrepreneur, in order to save money, there is the option of purchasing used equipment. But this may be a “pig in a poke” if the resource of equipment and devices is coming to an end. Repairs will be expensive and will result in downtime for the dumpling line.

A standard set of equipment for mechanical modeling of dumplings and dumplings may consist of the following items:

  • Dough mixer for kneading dough. Its cost depends on power, bowl volume and hourly productivity. Varies from 50,000 to 300,000 rubles.
  • A flour sifter allows you to remove lumps and small inclusions from the mixture and saturate it with oxygen. The average cost for one set is from 25,000 to 100,000 rubles.
  • Meat grinder for chopping meat. The assortment is large, but it is worth considering production volumes. The cost of an industrial meat grinder is from 50,000 to 500,000 rubles.
  • A mince mixer is used to mix the required ingredients. The better the process, the more homogeneous, rich and tastier the minced meat turns out. Prices range from 70,000 to 500,000 rubles.
  • An automatic complex for making dumplings, into which dough and minced meat are loaded and where programs are configured. The products go through the entire stage from dough rolling to dumpling packaging and labeling. Such a device can cost from 300,000 to 1.5 million rubles.
  • Refrigeration equipment will be required for the warehouse where raw materials and finished products will be stored. A dumpling shop also needs a refrigerator for pre-freezing finished products before the stage of packaging and sending for storage.
  • Do not forget that you will need funds for consumables for equipment, packaging, labels, scales, various containers, and dishes. Staff rooms must be equipped with a wardrobe, bathroom, and shower to ensure employee hygiene.
  • In the administrative building it is necessary to install upholstered furniture, cabinet furniture, and office equipment.

You don't have to spend a lot of money on repairs. It is enough to make simple cosmetic repairs to keep it clean, and think about light sources and hoods.

Recipe development

The market offers a wide range of dumplings with various fillings, so the owner needs to develop his own product recipe in order to be able to attract consumers. Without a ready-made recipe and a list of manufactured products, it will not be possible to obtain approval from Rospotrebnadzor.

Perhaps your mother or grandmother prepared dumplings according to their family recipe and their taste was unforgettable. Then you can take it as a basis. But one type is not enough to reach a large audience of consumers. Tastes and preferences are different, so you can use different types of meat for the filling:

  • Beef.
  • Pork.
  • Veal.
  • Mutton.
  • Bird (various).
  • Game (hare, venison, etc.).
  • Rabbit.

The more varied the choice, the more buyers. You can order a recipe from an experienced technologist if such a position is not provided in the state.

Packaging is also an important detail in selling products; it is worth discussing this issue with the designers if there is no option for selling dumplings and dumplings by weight.

We are staffing

Small-scale dumpling production requires hiring employees. Even a fully automated workshop must be controlled by a person in order to lay down the ingredients, set up the work program, and turn on the conveyor. Small business often involves the participation of family members, but each participant must have an employment contract and have a health certificate in hand. For small production you will need the following services:

  • Equipment operator.
  • Technologist.
  • Butcher.
  • Warehouse Manager.
  • Helper worker.
  • Loader.
  • Cleaning woman.

The owner can handle administrative work and the issue of searching for suppliers and distribution channels, so as not to spend money on an administrator and manager. We hire an accountant part-time, because there will not be a large amount of work at the initial stage. You can do many paperwork yourself. Employees are paid a salary because it makes no sense to determine the salary level based on sales volume.

Selection of raw material suppliers

Making dumplings is not only equipment, but also high-quality raw materials at an affordable price. You need to find suppliers of meat, spices, and vegetables in advance. It is not profitable to buy products at the market or in a store, because the price will be very high, which will affect the final cost of the dumplings. In order to make money and not spoil the impression of buyers, you need a farmer who raises animals for slaughter and has documents confirming the quality of the meat. Without certificates, it will not be possible to sell dumplings through retail chains.

Spices and flour can be bought at wholesale stores, but you should make sure of their quality. The type of flour will greatly affect the external characteristics of semi-finished products and their properties in finished form. First, you need to make a trial purchase and make a small batch of dumplings to see the result. You can deliver raw materials yourself or enter into a delivery agreement with a partner.

We think about product sales in advance

Although dumplings are not a perishable product, it is not profitable to keep a large batch in a warehouse for a long time. Therefore, before launching production at full capacity, you need to find a distribution channel:

  • Small grocery store.
  • Dining room, cafe.
  • Rent a small area and install a chest refrigerator.
  • Go to chain shopping centers.
  • Participate in agricultural fairs and sell dumplings from a tent on wheels.

In any case, you shouldn’t expect great demand right away, because until the consumer tries it, he won’t buy several packages. You can release a trial batch of products and organize a tasting of dumplings so that people can evaluate the quality and leave requests for single deliveries.

Start looking for distribution channels at the stage of preparing production for opening in order to control production volumes and not work at a loss. Investments must pay off; the profitability of dumpling production should not be lower than 25%.

Advantages and disadvantages

Before starting to implement a business idea, it is worth studying the pros and cons of this direction, so as not to curtail production after investing large amounts of money. The disadvantages of the dumpling business include the following:

  • You are unknown to the consumer, and it takes time to get enough customers at once (this is especially true in food production).
  • It is difficult for newcomers to enter large retail chains, because companies set conditions in which it is impossible for the manufacturer to make good money unless they inflate the cost of the product. And this is not in favor of the consumer. Retail chains transfer money with delays, so the manufacturer must pay all expenses independently without making a profit.
  • It is difficult to find premises suitable for locating production. We have to invest in redevelopment, provision of water supply, electricity, and other communications.
  • The competition is serious, but it all depends on the location of the new workshop, the quality, range and cost of the goods presented on the shelves.

The advantages include the following indicators:

  • There is always a demand for dumplings. Even a middle-income family often fills the freezer with semi-finished products in order to cook them at the right time.
  • Consumers choose quality. If competitors think only about profit, greatly inflate prices, add soy and flavorings, then it makes sense to compete with them in quality and reasonable price.
  • You can make money even on small batches and not spend money on expensive equipment. Use regular kitchen appliances, get your family to make dumplings by hand, or use a special dumpling mold.
  • There is a prospect for expansion if you open a dumpling shop or a small outlet to sell your products personally.

It is profitable to establish sales in rural areas, where the range of products is not always large. Even rural residents don’t always want to make homemade dumplings. Therefore, it makes sense to start your own business.

Eventually

Despite the large number of enterprises engaged in the production of semi-finished products, the demand for dumplings and dumplings will never disappear. There is no point in jumping into a large complex right away, but for a small business, such as a family business, it makes sense to start in the food industry. A good option might be a dumpling shop with the function of selling ready-made dishes, the so-called dumpling shop. The principle of registration and preparation for opening is approximately the same, but requires more investment. Although the profitability may be higher.

The business idea is good for those who know how to cook quickly and tasty, and most importantly, love this business. You can start producing handmade dumplings with a minimum of starting funds. But the success and development of a business depends on conscientiousness and love for it.

Business benefits

Despite the fact that the world strives for a healthy lifestyle, dumplings do not lose their fans. Many people are familiar with this product from childhood, and store-bought dumplings made on special equipment on an industrial scale are completely far from these memories.

To reduce the cost of the product, industrial manufacturers dilute minced meat with various additives. At best it's potatoes or onions. At worst, there are various fillers that resemble meat in structure. As a result, minced meat actually contains no more than 25% meat, not to mention its quality. All this helps set a competitive price for the final product, but greatly affects its taste characteristics.

Therefore, the production of homemade hand-made dumplings will be a long-awaited alternative for real gourmets. Moreover, this niche is practically free. You can start a business at home without the additional expense of expensive equipment. You can involve household members in hand-sculpting, and think about expansion and investments after the business gets on track. If you approach the production of dumplings conscientiously and make them from high-quality minced meat, they will definitely find their fans.

Features of preparing minced meat for homemade dumplings

As already mentioned, to start making dumplings at home, it’s enough to purchase the necessary products. Traditionally, making dough requires eggs, flour, and water. For minced meat - meat and spices. It is in the meat and its preparation that the secret of the amazing taste of homemade dumplings lies. It can be prepared from beef, pork, chicken, and turkey meat. The more different fillers are added to it, the worse the taste. But few people know that the taste of meat is seriously influenced by the way animals and poultry are raised. Features of feeding, physiological characteristics of the animal, disease - all this affects the raw materials. Therefore, if you want your dumpling business to flourish, find a reputable supplier of quality meat.

Another difficulty that beginner producers of homemade dumplings face is the dryness of the minced meat. Through trial and error, they eventually find their signature recipe. But during this time you can lose all possible clients. The ideal option is to hire a competent technologist. He will help you find a good meat supplier and also develop a technology for preparing minced meat. The specialist knows exactly what additives can be used and how they will affect the taste. It focuses on what processes occur in certain muscle tissues of the animal and how they affect the taste of the raw material. He will also help you assemble and properly configure the meat grinder so that it produces perfect minced meat. But his knowledge is expensive - at least 1 thousand euros.

If your business cannot afford the services of such a specialist, you will have to act at your own discretion. You can make dumplings from different minced meats and check which one your customers like best. You can improve the taste of dumplings on your own. According to GOST, the test content in one product should not exceed 50%. But the less it is, the tastier the dumplings are. True, their cost is more expensive. Although practice shows that if dumplings even remotely resemble the taste of those that your mother or grandmother made in childhood, customers are willing to pay a high price for them.

It is important to find your own strong point in recipe or form. For example, the dumplings we are familiar with weigh 10 g. If you make them 2-4 g heavier, people will be more willing to pay more for them, even if this is a disproportionate markup. And all because the larger the dumplings, the more minced meat they contain, the tastier they are.

Manufacturing equipment and other details

Again, home production does not require special equipment, especially at the initial stage, when a network of clients is just being developed. It will be enough to work in a home kitchen at a cutting table. To make a product at home, you will at least need:

  • rolling pin;
  • dishes;
  • cutting board;
  • knives;
  • spoons;
  • meat grinder.

You can use glasses to cut out the dough. It’s a good idea to have a household scale to regulate the amount of minced meat used. The initial production plan may be limited to a home freezer, where you will store hand-made semi-finished products. When your business grows a little, it makes sense to purchase a separate freezer. The wider the production, the more additional equipment will have to be purchased. For example, it would make sense to purchase a dough mixer or dough sheeter. Also, if you are going to cook dumplings from different minced meats, you need to have separate knives for meat, fish, and vegetables.

Of course, home production with its own distribution channels can do without the participation of SES. But at least out of respect for your clients, you need to follow basic hygiene rules. It is also advisable to conduct production in accordance with its requirements. For example, before adding eggs, they must be treated with special means in three baths. Then you will eliminate the risk of contracting salmonellosis to your clients.

Business and advertising

Any business plan contains a section on advertising and marketing. And dumplings in this sense are no exception. Of course, if your plan is to sell products to friends, then there is no point in developing a sales strategy in depth. It’s enough to make a good product and positive reviews will expand your customer base. But in general, the sales plan depends on your target audience.

For example, if you are focused on the nearest grocery or clothing markets, where traders will become your customers, you can proceed from the number of retail outlets in them. Additionally, traders can order frozen dumplings to take home. In another case, the sales plan can be focused on delivering lunches to offices. In this case, the average bill will be significantly higher, but the requirements for quality and its consistency will also increase.

We recommend including service to nearby catering establishments in your plan. Delicious homemade dumplings can be an additional opportunity for them to attract and retain customers. Of course, if you maintain the level of quality.

In any case, it is important to draw up a clear financial plan and carry out competent business calculations. If you first lower the price and work at a loss, and then raise it after a couple of months, you can lose a lot of clients.

It's also worth developing a marketing plan. If you decide to start delivering lunches, it makes sense to develop your own website. Social media pages always work well in this regard. For regular customers, it is worth developing a system of discounts or offering new customers a portion to try.

In this material:

Frozen hand-made dumplings are perhaps the most popular semi-finished product offered in every grocery store and are firmly established in the diet of our citizens. Its wide demand is explained by the traditions of national cuisine, excellent taste, ease of use, and usefulness of the product.

We love meat dumplings and dumplings everywhere. But the accelerating pace of modern life and chronic lack of time rarely give people the opportunity to devote several hours of their personal life to preparing their favorite product. Manufacturers of deep-frozen semi-finished products come to the rescue, offering dozens of items of different recipes and price categories.

But is it so easy to organize a startup specializing in the manufacture of this product? A business plan for the production of dumplings will help you show all the pros and cons of a new business, as well as determine profitability.

Business relevance

Everyone needs food. Food production was, is and will be the most pressing area of ​​human activity.

Making dumplings as a business has a number of advantages, which include:

  1. High demand and no need to popularize the product. Pelmeni is known and loved by most of the population of the Russian Federation and neighboring countries.
  2. Long shelf life. This reduces the risks of prolonged sales periods and allows consumers to purchase products for future use without fear that they will go to waste. There is also no need to add all kinds of preservatives to the recipe. Meat dumplings and dumplings made from natural ingredients are perfectly preserved.
  3. Ability to quickly respond to changing market needs. When there is an overstock of any manufactured product at retail outlets, you can quickly and painlessly switch all the forces of the workshop to other positions. For example, if there is an oversupply of meat dumplings in partner stores, part of the production capacity is immediately converted to producing dumplings with potatoes and mushrooms.
  4. Attracting consumers with different types of products due to filling options for both dumplings and dumplings.
  5. Opportunities in the field of sales organization. You can sell products through a large assortment through distributors, directly to retail chains, or by organizing your own branded outlets in markets or pavilions.
  6. Lack of seasonality.

But in order for the business to stay afloat, it is necessary to constantly monitor the goods supplied by competitors (quality, pricing policy, advertising strategy). It is also necessary to remember that saving on raw materials will not work. Decreasing product quality will lead to startup failure.

Market and competition analysis


There has long been fierce competition in the market for the production of dumplings and dumplings. Well-known brands have been operating for many years and are present everywhere. Competitors fall into several categories:

  1. Large workshops for the production of dumplings and dumplings with a very high monthly productivity, operating under a recognizable brand. These are the main players in the dumplings market with an established production cycle and distribution system, and a large customer base. Often, in pursuit of profit, they revise the costs of raw materials and product formulations, which does not have the best effect on quality.
  2. Mid-level manufacturers. These include farms that produce semi-finished products as a secondary activity.
  3. Small entrepreneurs with small production facilities and a small volume of products, who have a well-established sales system at the regional level.

In order for little-known manufacturers to attract the attention of consumers in such fierce competition, it is necessary to think through a competent advertising strategy. Tastings in large shopping centers give good results, where visitors have the opportunity to try new products for free.

Dumpling making technology

The recipe for handmade dumplings and dumplings is well known to everyone:

  • a stiff dough is kneaded from flour, water, salt and a chicken egg;
  • the filling is prepared in the form of minced meat with salt and spices, mashed potatoes with salt and sometimes mushrooms, berry puree with sugar;
  • the finished dough is rolled out in a thin layer and cut into circles;
  • the filling is laid out on the dough circles and sealed;
  • the finished product is frozen at a temperature of 10-15 degrees below zero.

But to build a profitable business, you need high productivity, so the dumpling shop is equipped with special equipment, and the production technology will look like this:

  • sifting flour in a special apparatus;
  • preparing dough in a floor-standing device;
  • preparing and stirring minced meat or other filling;
  • formation of finished products in a molding apparatus;
  • deep freezing and subsequent packaging on the packaging line.

To diversify products and increase the range, it is proposed to produce the following items:

  • dumplings with potatoes;
  • dumplings with cabbage;
  • dumplings with cherries;
  • dumplings with cottage cheese;
  • dumplings with cottage cheese and raisins;
  • dumplings with dried apricots;
  • dumplings with strawberries;
  • dumplings with blueberries;
  • dumplings with chicken;
  • dumplings with chicken and cheese;
  • turkey dumplings;
  • dumplings with pork;
  • homemade dumplings (pork and beef);
  • beef dumplings;
  • dumplings with lamb;
  • “three meat” dumplings (lamb, beef, pork);
  • khinkali;
  • manta rays

Organizational plan

To register business activities in the field of production of frozen semi-finished products, you must open an organization or register as an individual entrepreneur.

To open an individual entrepreneur, the tax office must submit a copy of your passport, a receipt for payment of the state fee in the amount of 800 rubles and a completed application form P21001.

To register a limited liability company, you must submit the following package of organizational and legal documents:

  • application for registration in form P11001;
  • charter of the organization in two copies;
  • minutes of the founders' meeting;
  • decision to create a limited liability company;
  • letter of guarantee confirming the provision of a legal address;
  • receipt for payment of state duty in the amount of 4,000 rubles.

When preparing documentation, the following OKVED codes should be entered:

  • 1511410 – ready-made quick-frozen semi-finished products;
  • 1511420 – semi-finished portioned natural products;
  • 1511400 – frozen semi-finished meat products.

After receiving the registration documents, you need to obtain permission from the SES, Rospotrebnadzor and the Ministry of Emergency Situations (on fire safety), and also open a bank account.

For this type of activity, it is more profitable to switch to the simplified taxation system of 15% (income minus expenses).

Premises requirements

You can start making handmade dumplings at home. But if you are planning serious business activities, you will have to think about finding premises.

30-50 square meters will be enough to accommodate production. It is necessary to have ventilation, hot and cold water, electricity, lighting, heating. It is better to finish the walls and floor with tiles for ease of daily wet cleaning.

It must be remembered that food production must be located in a clean room.

Purchase of equipment and inventory

To automate the process of making dumplings and dumplings you will need:

  1. Apparatus for forming dumplings. It regulates not only the size and shape of the product, but also the thickness of the dough and the amount of filling.
  2. Meat grinder for grinding pieces of meat into minced meat. When choosing industrial meat grinders, it is better to give preference to models with reverse.
  3. Floor-mounted device for mixing hard dough.
  4. Minced meat mixer. This equipment helps to achieve uniformity of minced meat or other filling, which is important for high quality products.
  5. The flour sifting apparatus is important for removing impurities and debris.
  6. The packaging line for packaging finished products can be automatic or semi-automatic. When planning high productivity, it is better to immediately purchase an automatic machine.
  7. Refrigeration equipment.

REFERENCE: Equipment is selected based on the planned productivity of the dumpling shop.

It is also necessary to take care of organizing the work of office workers (accountant, managers, sales representatives, marketer) and purchase office furniture and office equipment.

Name

Price

Qty

Price

Dumpling forming machine

Meat grinder

Device for
mixing the dough

Minced meat mixer

Flour sifting apparatus

Packaging line

Refrigerator cabinet

Other devices
for the workshop

Desk

Office chair

Document storage cabinet

Wardrobe

Software

Finding Product Suppliers

Frozen semi-finished products cannot be produced without streamlined procurement of high-quality raw materials. To do this, you can get acquainted with the nearest farms and conclude contracts for the supply of meat, vegetables, fruits, berries, mushrooms, flour, eggs, cheese.

Recruitment

For the normal functioning of the dumpling shop, it is necessary to hire personnel according to the staffing schedule:

Marketing plan and sales channels for finished products

You can sell finished products through the following sales channels:

  • cafes and restaurants;
  • markets;
  • chain grocery stores;
  • retail outlets within walking distance in residential areas.

A good sales option would be cooperation with organizations that supply hot lunches to the office.

To promote dumplings and dumplings of our own production, the following marketing activities are used:

  • tastings and promotions in large chain stores;
  • outdoor advertising;
  • website promotion on the Internet;
  • commercials on television and radio.

Possible risks

There are certain risks in this type of business activity:

  • high competition;
  • careful control by state services of food production;
  • increase in the cost of raw materials;
  • decrease in purchasing power;
  • complaints from consumers, leading to loss of a positive image and even litigation and fines.

Financial plan

Investments at the start

When starting a dumpling shop, you will need the following investments:

You can use your own funds, borrowed funds (loan, leasing) or subsidies allocated by the local administration when submitting the relevant documents for start-up capital.

Current expenses

To determine the expenditure side of the enterprise budget, it is necessary to calculate the costs of raw materials.

Name of product

Number of sales per month in kg

Cost price,
for 1 kg

Expenses
for raw materials

Dumplings with potatoes

Dumplings with potatoes and mushrooms

Dumplings with cabbage

Dumplings with cherries

Dumplings with cottage cheese

Dumplings with cottage cheese and raisins

Dumplings with dried apricots

Dumplings with strawberries

Dumplings with blueberries

Dumplings with chicken

Dumplings with chicken and cheese

Dumplings with turkey

Dumplings with pork

Homemade dumplings
(pork and beef)

Beef dumplings

Dumplings with lamb

Dumplings with lamb and beef

Three meat dumplings

Name of product

Number of sales per month in kg

Selling price per 1 kg

Income

Dumplings with potatoes

Dumplings with potatoes and mushrooms

Dumplings with cabbage

Dumplings with cherries

Dumplings with cottage cheese

Dumplings with cottage cheese and raisins

Dumplings with dried apricots

Dumplings with strawberries

Dumplings with blueberries

Dumplings with chicken

Dumplings with chicken and cheese

Dumplings with turkey

Dumplings with pork

Homemade dumplings
(pork and beef)

Beef dumplings

Dumplings with lamb

Dumplings with lamb and beef

Three meat dumplings
(lamb, beef, pork)

Monthly expenses will look like this:

Profit calculation and business profitability

The financial result for the month will be 814,081 rubles in net profit. Business profitability is 20%. Payback period is 1-2 months when the workshop is fully loaded.

Making dumplings at home

If you want to first check the demand and gradually reach larger volumes, you can consider producing hand-made dumplings and dumplings at home, involving your family members and using your own kitchen. It is more expedient to sell the products by renting a small stall at the market.

But the method of hand-sculpting at home will not provide the opportunity to reach significant volumes of productivity, and the cost of production will be quite high. Therefore, it is better to equip production with special lines and devices.

According to the business plan of the dumpling shop, we can conclude that entrepreneurial activity in the production of popular frozen semi-finished products is quite promising. The key to successful development and high profits here will be the guarantee of timely deliveries to contractors and consistently high quality of the product.

A detailed analysis of the process of opening the production of dumplings with calculations of starting investments, profitability and future profits, as well as a description of the pros and cons of the business, features of the technological process, sales options and the company’s marketing strategy.

In this article we will talk in detail about how to quickly launch a profitable dumpling business. Below it will be outlined - starting from registering an enterprise and ending with searching for a sales market.

Making dumplings at home can hardly be called a profitable business. It is more of a hobby that brings in a small but constant income. Opening a mini-production workshop in a specially equipped room is another matter. And that’s what we’ll talk about next.

Advantages and disadvantages of business

It’s probably worth starting with the pros and cons of the dumpling production business. This will make it easier to understand what awaits the entrepreneur in the future.

Advantages

  1. A large selection of markets that are constantly in need of quality products. Many food retail establishments are trying to find more conscientious producers of dumplings who do not sacrifice quality for the sake of savings or their own benefits. The most popular dumplings are homemade ones.
  2. To open your own mini-workshop, you need a small start-up capital (more on this below).
  3. High profitability of the business, provided it is properly organized and run.
  4. The ability to constantly expand the range of products.
  5. Along with dumplings, you can also produce other similar products (for example, manti).

Flaws

  1. High level of competition in the market. In order for production to truly become profitable, it is necessary to try not only on the quality of the products, but also on the variety of assortment. You will also have to make a lot of effort to find reliable buyers.
  2. There are a lot of requirements placed on the production premises and personnel by the fire service, SES and other authorities.

From this it is clear that there are more advantages than disadvantages. Therefore, it is advisable to at least try to prove yourself in this business. There will be profit in any case. And you can expand your product range and market at any time. The main thing is to run your business wisely and develop an effective marketing strategy.

Now it’s worth talking about what interests every entrepreneur first and foremost.

Profitability of the dumpling production business

Let's assume that in one work shift we get 500 kg of dumplings. The cost of finished products per 1 kg is 75 rubles. Sale price – 100 rubles. From 1 kg we get a net profit of 25 rubles. For one shift it comes out to 12,500 rubles. arrived. Per month - approximately 375,000 rubles. From this amount we remove the salary of the staff of, say, 5 people - 100,000 rubles. And minus also the costs of rent and utilities - 80,000 rubles. As a result, we get a net profit of 195,000 rubles.

From these calculations we can conclude that the business will pay off within a year. But this can happen faster if about or more than 1 ton of finished product is produced per shift. Also, at the initial stage, you can reduce the cost of raw materials. For example, buying not pork or beef, but chicken - it is much cheaper. In this situation, the business will pay off within six months.

Start-up capital for opening a mini-workshop

Now you need to decide how much money you will need to start your business. We will also make calculations using approximate figures. You can get more accurate data if you familiarize yourself with the prices of equipment, rental premises in your region, etc.

So, to open a mini-workshop, the first thing you need to do is purchase equipment. It will require from 500,000 rubles. up to 2,000,000 rub.

After purchasing the equipment, you need to take care of the premises. Here the expenses will be at least 40,000 rubles.

Raw materials will also require a significant amount of around 400,000 rubles. Although in this case you can save money by using less raw materials. But it's better not to do this. Its quality must also not be neglected. The company is new and needs to enter the market with quality products.

The cost of a marketing campaign will be approximately 40,000 rubles. That is, this is advertising and promotion of products, searching for a reliable sales market.

It's worth saving money in advance. The amount depends on the number of employees. That is, with a salary of 20,000 rubles. and 5 employees will need 100,000 rubles.

It turns out that the minimum and mandatory investment in starting a business is from 1,000,000 rubles.

It should be noted that this figure for the production of dumplings at home will be significantly lower.

How to register the production of dumplings?

There are no difficulties during the registration process. Especially if you have chosen a good premises with high-quality renovation and all the necessary communications.

To legalize a mini-workshop you need:

  • Register with the tax office as an individual entrepreneur. Choose a tax system (preferably simplified tax system or OSNO). The economic activity code and the required package of documents can be clarified at the Tax Inspectorate at your place of residence.
  • Obtain a license to open a catering establishment.
  • Prepare and receive documents permitting the use of a cash register (if necessary).
  • Visit the fire department and obtain all necessary permits from them. To do this, you will need to show the inspector the rented premises where the production will take place.
  • It’s the same with the SES – you need to get permission from them.
  • Obtain permits from Rospotrebnadzor.

Also, each employee of the mini-workshop must have a valid health certificate, which allows them to produce semi-finished products.

Registering a business can be time-consuming. Therefore, sometimes it is advisable to delegate such a task to specialized companies.

Choosing a room for a mini-workshop

For small production, about 300 square meters will be enough. m. It must fully comply with all the requirements of the fire and sanitary services.

The production premises must have:

  • Hoods and ventilation.
  • Hot and cold water supply.
  • Sewage system with cleaning system.
  • Power supply for 220V and 380V.

The following premises should also be organized:

  • Manufacturing facility.
  • Warehouse for storing finished products.
  • Storage room for raw materials.
  • Toilet and shower room.
  • Administration office/s.
  • Room for staff to rest and eat.

All this must be present at the enterprise. Otherwise, the fire service and the SES will have a lot of complaints against you.

Equipment for the production of

Now that the business is legalized, the premises meet all the requirements of the SES and the fire service needs to purchase equipment. In particular you will need:

  • Device for sifting flour.
  • Device for automatic dough preparation.
  • Automatic meat grinder for making minced meat.
  • Mixer for minced meat.
  • Devices for forming dumplings with replaceable frames.
  • Packaging machine (preferably several pieces).
  • Refrigerators for storing finished products and raw materials.

It’s better not to skimp on equipment. After all, it automates almost all important production processes, which will reduce personnel costs and increase production capacity.

Who will work in production?

In this case, you determine everything yourself. If the business is a family business, then there is no point in hiring strangers. It's easier to work as a close-knit family. However, it is more profitable to hire the following specialists:

  • Technologist.
  • Kitchen workers (cooks).
  • Director and accountant (if necessary).
  • Sales department employee (also, if necessary).
  • Equipment repair technician.
  • Storekeeper and loaders.

You can cross out three specialists from this list at once. If you manage all administrative matters yourself, then you don’t need to hire a director, accountant and sales department employee. However, it is best to hire an accountant with experience, so that in the future there will be no problems with the tax authorities due to errors in accounting.

Sales market: who to sell finished products to?

Finding a reliable sales market is not an easy task. Especially in conditions of fierce competition. However, nothing is impossible. There are many people ready to buy quality dumplings. And here is a small list of possible buyers:

  • Large retail chains and shops.
  • Canteens of enterprises and companies.
  • Cafe.
  • Catering establishments.
  • Grocery outlets.

It is also worth considering the option of your own retail outlet. For example, open a company store under the company’s brand. But in this case, you will have to offer customers other products. You can additionally produce manti, sell your own minced meat, or sell various seasonings, sauces and ketchups for dumplings. Simply put, open a store with a narrow focus, but with a wide range.

Marketing strategy and product promotion

Advertising your own company and promoting products is a very important stage in business development. Here you will have to spend a lot of effort and more than one thousand rubles. If you are not confident in your own abilities, or there is no free time, then it is better to delegate this task to an agency. However, experienced specialists will carry out an advertising campaign more effectively and find you buyers at the initial stage.

But if you decide to promote yourself, here’s what you need to do first:

  • Submit advertising in the media (newspapers, TV, radio).
  • Create a website with a range of products and ready-made price lists. Launch.
  • Distribute to various retail outlets and catering establishments.
  • Call potential buyers and offer your products.

To ensure that you receive fewer refusals when making a commercial offer or when making a call, it is better not to inflate your prices too much. It is optimal to make a markup of 20% -50%. Later, when the company develops, you can change the pricing policy. The main thing is that regular customers are convinced of the quality and consumer demand for your finished products.

Main stages of dumpling production

It is impossible not to affect the production process. You should at least theoretically know how dumplings are made.

Stage 1. Processing of raw materials. This includes sifting flour, defrosting, washing and cleaning meat, sanitizing eggs, making a brine solution and peeling onions.

Stage 2. Kneading the dough. It is advisable to automate this process with a dough mixer.

Stage 3. Preparation of minced meat. The prepared meat passes through a meat grinder. Following this, the onion is also chopped. Then all the ingredients are mixed in a mixer.

Stage 4. Formation of dumplings. Dumplings are molded using a special device. It is possible to produce products of any shape, since specialized equipment usually has several frames.

Stage 5. Freezing dumplings. After shaping, the dumplings are laid out into pieces and placed in the refrigerator for freezing.

Stage 6. Packaging of finished products. At the final stage, all dumplings are packaged, packaged and labeled.

As you can see, almost the entire production process is automated. Therefore, a staff of 5 people will be quite enough. Moreover, if time allows, you can take on some of the tasks yourself. Then you can save up to 50,000 rubles. per month on employee salaries.

The idea for producing dumplings is worthy of attention. If you want to open a profitable business with a relatively small investment, then this option is ideal. Moreover, you will always have delicious homemade dumplings on your table.