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Business plan for opening a fitness club. Ready-made business plan for a fitness club

Brief investment memorandum

Today, fitness clubs are becoming increasingly popular both among ordinary people and in the business community. This fact is due to the growing trend towards a healthy lifestyle among Russians.

People are willing to spend money to be physically healthy, externally beautiful and internally confident in themselves and their abilities.

Despite this, according to many fitness industry experts, only 4% of the Russian population attends fitness clubs. In Moscow, the penetration rate of the fitness industry reaches 7%, but in the regions it is difficult to reach 1-3%. Comparing our country in this indicator with the USA, the leader in the fitness market, or even European countries, the difference will be obvious.

And although fitness has existed in Russia for just over 20 years, the growth prospects for this market are enormous both in the regions and in the capitals.

In this regard, the business of opening a fitness club can be considered not only beautiful and noble, but also very profitable.

The main thing is to correctly draw up a business plan for a fitness club.

A business plan for a fitness club is calculated taking into account many factors that an entrepreneur who wants to start his own business in the beauty and health industry needs to know about. The most significant of them are the concept and format of the fitness club, its target audience, location, etc.

We invite you to familiarize yourself with an example of a business plan for the Brosko Fitness fitness club.

2. How to open a fitness club from scratch?

Description of business, product or service

Brosko Fitness is a fitness club only for women. Its unique concept lies in the fact that only women can be members of the club, as well as in the original “Half an Hour for Miracles” circuit training program, designed specifically for the development of certain muscle groups in the fair sex.

Format fitness club “at home” determines the requirements for the premises in which the fitness club will be located. The optimal space would be a room with a separate entrance with an area of 200 sq.m - this area allows for optimal use of space and optimal benefits with minimal investment.

The “at home” format also determines the main audience - residents of nearby houses. In order for a fitness club to be as busy as possible, at least 2% of the potential audience of the future fitness club must live within a 20-minute walk or 5-minute car ride from its location.

Taking into account the area of the fitness club of 200 sq. m, the maximum number of members is 300 people, taking into account the correct distribution of their attendance at the fitness club without overload during peak hours.

Pricing Fitness club services also directly depend on the target audience and the demand for fitness services in the mid-price range, which significantly exceeds supply, since the majority of the fitness market falls on business and premium class clubs. Thus, the following target audience of Brosko Fitness has been selected - women with an income level of “average” and “below average”. Based on this, the average cost of an annual subscription is about 20 thousand rubles/year.

At Brosko fitness, the Client is a woman, caring for her needs and capabilities, desires and comfort. A distinctive feature of the fitness club is a high level of service, an individual approach to the client, as well as a unique homely atmosphere and caring employees.

Thus, the difference from competitors will be according to the following parameters:

from full-format fitness centers - at the cost of a subscription,
from similar fitness clubs in format and price segment - with a unique offer (circuit training “Half an hour for miracles” and a high level of service).

A list of services provided by the fitness club has also been developed for female clients. The main services included in the subscription are the “Half an Hour for Miracles” circuit training and group classes. Additional services have been introduced to increase the profitability of the fitness club. It is expected that an active club member (a client who visits the club and uses the services included in the price of the subscription) will use additional services at least 4 times a month.

List of additional services:

Fitness bar,
Brosko goods store,
Sauna,
Solarium.

Thus, in order to open a fitness club from scratch, an initial investment in the organization and opening of the Brosko Fitness fitness club is required in the amount of 2,666,000 rubles, excluding the lump-sum fee. According to this business plan, the payback period will occur 13 months after the opening and start of operation of the fitness club. The planned net profit will be from 140,000 to 300,000 rubles.

3. Market of fitness services in Russia

Description of the sales market

According to analysts (research company NeoAnalytics and GLOBAL REACH CONSULTING), the size of the fitness services market in Russia in the period from 2012 to 2014. grew by an average of 30%, however, due to the current unfavorable situation in the country’s economy, the growth rate of this market may decrease in 2015-2016. almost doubled - up to 10-15%. Thus, according to analysts’ forecasts, the market volume in 2016 could reach 123 billion rubles. However, according to official statistics, the number of people periodically involved in sports, physical education or fitness in 2014 was estimated at 29%.

Based on these data, we can assume that the main audience of fitness clubs today will be interested in offers in the middle and lower-average price segment.

Today there are about 3,500 clubs in the domestic fitness services market. However, most of the volume of fitness services is concentrated in the markets of Moscow and St. Petersburg. In other large cities with a population of over a million, the situation is much worse, not to mention cities with a population of up to 500 thousand people. In Moscow alone, according to estimated data, there are more than 900 establishments providing fitness services, 30% of which are chain brands. The largest players in this area are the WorldClass, AlexFitness, Planet Fitness, Orange Fitness, CityFitness and Fizkult networks. As a rule, the fitness clubs of the largest network players are full-format business and premium class fitness centers, with an area of more than 1000 sq.m., with a swimming pool, etc. They are located in separate buildings, in sports complexes, business and shopping centers.

The share of non-chain fitness clubs is 65% of the total number of fitness clubs. Among the advantages of small fitness clubs are:

location in close proximity to the target audience (near the place of residence or place of work),
renting small premises at a lower rental rate,
accessibility for clients (mostly small clubs are aimed at audiences with “average” and “below average” incomes),
minimum need for qualified personnel (instructors, trainers, etc.).

An analysis of the fitness services market in the price segment showed that the most promising segment of the fitness industry is the middle segment, the market saturation in which is 12%, in contrast to the premium (28%) and low segment (60%). This is due to the fact that the greatest demand for a healthy lifestyle is observed among business people aged 21-35, who are willing to spend 20-50 thousand rubles a year on fitness.

The timing of subscriptions offered by fitness clubs is of particular importance. In the practice of fitness clubs in the premium segment, it is common to sell subscriptions for six months and a year, while for the low segment, monthly subscriptions are more acceptable. In the mid-price segment, fitness clubs use both monthly and annual subscriptions, but the market trend indicates that more and more mid-price segment fitness clubs will abandon short-term subscriptions in favor of more expensive and longer ones.

When analyzing the demand for fitness services, it is worth mentioning such a phenomenon as the seasonality of business. Peak seasons occur in the autumn-winter and especially spring seasons, while in the summer there is a significant outflow of fitness club clients. It is at this time that it is necessary to carry out additional promotions and increase the attraction of new customers, while not forgetting to actively interact with existing customers.

4. How to promote a fitness club?

Sales and Marketing

5. How to open a fitness club?

Production plan

How to open a fitness club in a small town?

To open a fitness club, you need to purchase or rent for a long period a premises with an area of 200 sq.m. with a separate entrance.

The effective rental rate will be 800 rubles per sq.m.

When searching, it is better to give preference to premises located in a residential area. It is desirable that at least 50 thousand people live within a radius of 2-3 km from the proposed location of the fitness club.

Thus, Brosko Fitness can be opened even in a small city - the main thing is that the share of the potential audience is at least 2% of the population within a radius of 2-3 km from the fitness club.

Also, before renting a room of suitable size, you should analyze the territory for the presence of competitors. There is no need to be afraid of competitors. If there is a full-length premium segment fitness club within a radius of 2-3 km, there is a high probability that the Brosko Fitness fitness club will “entice” some of the competitor’s clients. The same applies to small fitness clubs.

Fitness club renovation

Do not forget about such an important stage of preparation for the opening of a fitness club as renovation of the premises. Based on the layout of the rented premises, it is necessary to develop a design project in accordance with the corporate style and only then begin construction and repair work. Based on the experience of opening fitness clubs Brosko Fitness, the estimated cost of repairs will cost 5,000 rubles. per sq.m.

At the final stage of renovation work, special attention must be paid to the interior, especially its details. It is the details that create a cozy atmosphere in the fitness club so that clients feel comfortable within the walls of the fitness club.

We invite you to familiarize yourself with the list of seemingly insignificant nuances of the interior of a fitness club, which nevertheless create a favorable atmosphere that helps increase customer loyalty. In addition, knowing certain points will help you avoid unnecessary costs in the future.

Showers and toilet

Showers should always have an additional shelf for bathroom accessories.
Recommended hoses - hansgrohe. The shower should not be fixed. Otherwise - rapid wear and water on the floor.
The toilet should always have a clean mat and all necessary hygiene products. All dispensers and dispensers must work properly.
Combining a brush and toilet paper is unacceptable.
Each sink in the club should have fresh flowers and basic cosmetics (cotton swabs, sticks, hand cream, makeup remover, facial cleanser, etc.).

Locker room

The use of household hair dryers in clubs is prohibited. It is recommended to install at least two professional hair dryers.
Disposable shoe bags must be placed in the locker room and appropriate communication must be made.
Chipboard cabinets standing on the floor are undesirable. It is necessary to place them on metal (preferably aluminum) frames. This will increase the service life and the floors can be washed under the cabinets.

Reception

There should be no foreign objects at the reception desk.
There should always be fresh flowers at the reception desk.

Other

Communications should be as inconspicuous as possible. All batteries and pipes must be hidden.
All ledges, window sills and niches located in the halls or hall of the club must be furnished with flowers in pots, photographs from the life of the club, sachets, etc.

Finding a property and renovating it can take up to 3 months. In order to start receiving income from the first month of work on the opening, it is worth starting pre-sales of subscriptions.

This will shorten the time to payback.

Approximate data:

Monthly income – 958,000 rubles.
Net profit - 341,105 rubles
Initial costs – 1,921,200 rubles.
Payback period is from six months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will talk about this type of business as a fitness club and will try to write a detailed business plan for a fitness club with calculations.

Market analysis

Institutions in the fitness industry are becoming increasingly popular today. This is due to people’s desire to be healthy. And if at the time of the appearance of the first such clubs these were premium-class establishments, today almost any person has access to such services.

In Russia, classes in fitness clubs appeared only 20 years ago. At the same time, people are more willing to go to Russian establishments than international ones, whose share is only 1% of the total number of fitness centers.

Every year the number of clubs increases by 20%. This is due to the desire to be like their European neighbors. Today, there is an increased demand for the services of fitness clubs. Because being healthy is fashionable.

According to the results of research conducted by analysts, it turned out that most often people go to such establishments to become even more beautiful and well-groomed. The next factor of motivation – psychological tone – lags behind almost twice. But in third and fourth places are improving physical fitness and spending free time, respectively.

As it turned out, most often women visit fitness clubs. Their total share is 70%, that is, more than 2 times more than men.

If we talk about age characteristics, more than 50% of visitors are young people aged 18 to 24 years.

Most often, fitness clubs are visited by people with average incomes, less often by wealthy people. It is also interesting that people with no income make up a quarter of all visitors.

It is also noteworthy that most often people with higher education go to such institutions.

Based on the data obtained, it is possible to draw up portrait of a potential buyer: for the most part, these will be young women (18-34 years old) with average income, having some kind of education; their main goal will be the aesthetic component. Also, these will be men of approximately the same age who are interested in their health and increasing their physical capabilities. Thus, we can conclude that when developing a business plan, you need to pay most attention to people with an average level of income.

If we talk about competitors, these will primarily be well-known chains of fitness clubs. To a lesser extent, competition will come from single establishments. Firstly, they will not be able to serve a large number of the population, and secondly, hardly anyone knows about them either. Therefore, the main competitor will be the well-known branded places that have already captured part of the market. They will have to fight with the help of lower prices, the qualifications of workers, and the quality of services provided.

I would like to note that the Russian market for fitness services has enormous potential, because not so many people go to clubs today - there could be a lot more of them.

The most profitable niche would be family fitness. Firstly, this industry is not yet so developed. Secondly, several family members will be immediately involved. The main income will presumably come from gym users. This type of service is in the highest demand among consumers today.

SWOT analysis

Strengths:

Use of modern concepts and techniques.

Good location of the club.

High quality equipment.

Relatively low cost.

Weak sides:

Narrow range of services provided.

The need for large financial investments in opening and advertising.

Possibilities:

Offering lower prices than competitors.

Finding your regular customers by attracting them.

Further development, which will allow opening a network of fitness centers.

Attracting those trainers who already have their own client base.

Threats:

Rapid growth in the number of competitors.

Economic instability.

Low level of attendance.

The emergence of serious network fitness clubs that are already known to consumers.

Opportunity Assessment

The fitness center's operating hours will be as follows:

Total: 80 hours per week.

In principle, there is no seasonality in demand for this type of service, except that in the summer the number of visitors decreases slightly.

In the future, you can increase demand and attract new customers by expanding the range of services and providing related services (selling sports nutrition, branded sportswear, opening a bar).

Organizational and legal issues:

You need to start with a choice. For the first time, you can limit yourself to registration or LLC. The first option is the most attractive due to the simple registration procedure and loyal taxation methods. In addition, opening an individual entrepreneur most often involves working with individuals, rather than legal entities. The OKVED codes, most likely, in cases of opening fitness centers will be as follows:

04 – Health and physical education activities.
61 – Operation of sports facilities.
62 – Other activities related to sports.

Special attention should be paid to this point. All types of activities must be reflected in an extract from the ERGIP (for private entrepreneurs) or from (for LLCs).

Passing an inspection at Rospotrebnadzor (permission is not required to start work). They check the existing documents for ventilation, air conditioning, housing office documents (if necessary), as well as medical records of workers in contact with visitors.
Passing a fire inspection. Here you also need to prepare for their arrival. There must be emergency exits and fire extinguishers.
You don't need to obtain any licenses either. This can be done to create a more trusting relationship on the part of clients.
Choice of taxation system. As a rule, they choose. The tax is paid either 6% of total income, or 5-15% of the difference between income and expenses (the percentage is set separately for each region, but most often it is 15%).
We also recommend accepting payments from our clients by bank cards. To do this, you need to open a bank account. By the way, we wrote an article about.

It is worth remembering that for each visitor to the gym there is 6 m2, and for fitness or aerobics - 2 m2.

Rented premises:

This will be a commercial space. It is best to choose one of two options:

city center (plus the number of visitors, minus the high cost of rent);
residential area (plus an affordable price, but the level of visitors will be lower than in the first option).

There must be room in the locker rooms for shower equipment.

Calculation of room area:

halls for fitness and aerobics – 2 m2 *15 people = 30 m2;
gym – 6 m2 *15 people = 90 m2;
locker rooms - 2 pcs * 25 m 2 = 50 m 2;
reception, corridors = 50 m2.

Total: 200 m2.

Made based on an average attendance of 15 people.

Description of service

In the fitness center you can visit:

gym (continuous work, that is, 80 hours a week);
aerobics (20 hours per week);
step aerobics (10 hours per week);
yoga (15 hours per week);
dance classes (20 hours per week);
strength training in the fitness room (15 hours per week).

Registration can be made by phone or directly on the fitness center website. In addition, visitors can take advantage of free Wi-Fi and bottled water.

In the future it is planned to expand the range of services. These could be not only new types of group activities, but also other activities.

The gym also offers personal training sessions.

To attract more clients, it is worth choosing experienced people when hiring. It is desirable that they have their own customer base, which will provide part of the flow of visitors.

Marketing plan

It is worth thinking about the cost of the services provided. It should be a competitive price, but not too low. Attention should be paid to the appearance of the halls and the entire fitness center, as well as the quality of the equipment and the professionalism of the working trainers.

Ideas for later opening a herbal bar or massage parlor would be interesting.

distribution of leaflets, flyers;
advertising on the Internet (social networks, contextual advertising, etc.) and the media;
signs;
SMS mailings;
advertisements on radio and television (if finances allow);

You can also attract with various promotions - for example, free admission on holidays or on a birthday. In short, there are a huge variety of tools to influence potential clients.

In general, it’s worth thinking about prices in advance, calculating the cost of club cards, and ways to promote them.

It will be important to create your own website before opening. And at the same time make it not only beautiful, but also informative and convenient for the client. You can add feedback forms, surveys, the possibility of discussions, online purchases, bookings, and viewing the completion of a particular lesson by visitors.

You definitely need to choose your own strategy. After attracting part of the population, it is worth thinking about marketing moves that can bring other segments of the population to the fitness center.

Calculation of planned revenue

	Price per lesson (1 hour, unlimited gym)	Number of classes per month	Occupancy (maximum 15 people)	Total income
Gym	200 rub.	160	10	320,000 rub.
Aerobics	250 rub.	80	9	180,000 rub.
Step aerobics	300 rub.	40	9	108,000 rub.
Yoga	250 rub.	60	8	120,000 rub.
Dance classes	250 rub.	80	7	140,000 rub.
Power training	250 rub.	60	6	90,000 rub.
Total				RUB 958,000

Monthly income will be 958,000 rubles.

Production plan

To begin work, it will be necessary to carry out repairs and installation of equipment. The renovation will include bringing the premises into proper shape, installing showers, mirrors in the halls, installing lighting fixtures, air conditioners, fire extinguishers and more. The total cost will be 1,000,000 rubles.

Equipment will be needed mainly for the gym. This also includes equipment for exercising in the fitness room, including mats, special balls, step platforms, and weights. The total cost will be 600,000 rubles.

You will also have to buy furniture:

The total cost will be: 65,800 rubles.

You will also need to purchase the following equipment:

laptop (1pc);
music center (2 pieces);
printer (1pc);
refrigerator (1 piece).

Total: 55,000 rubles.

Job title	Number of staff units	Payment method	Salary (including insurance contributions and taxes)	General payroll
Administrator	2	Salary	25,000 rub.	50,000 rub.
Trainer at the gym	4	Percentage of revenue (10%)	32,000 rub.	128,000 rubles
Aerobics and dance trainer	1	Percentage of revenue (10%)	32,000 rub.	32,000 rub.
Yoga trainer	1	Percentage of revenue (15%)	18,000 rub.	18,000 rub.
Step aerobics and strength trainer	1	Percentage of revenue (15%)	RUB 29,700	RUB 29,700
Cleaning woman	2	Salary	15,000 rub.	30,000 rub.
Total:				RUB 287,700

Trainers in the gym work in teams of two. They help visitors.

Administrators and cleaners work in shifts.

All trainers must have qualifications and experience. It is desirable that they be known to a wide range of people in the city. It is also possible to combine work with other types of employment.

Classes may vary in schedule from month to month.

Salaries are paid twice a month - in the middle and at the end of the month.

The responsibilities of the administrator include receiving phone calls, processing applications from the site, filling it out, processing documents and accepting funds.

Organizational plan

	1 month	2 month	3 month
Individual entrepreneur registration	6,800 rub.
Conclusion of a lease agreement	+
Competitiveness analysis	+	+	+
Advertising	100,000 rub.
Website creation	15,000 rub.
Repair and refurbishment	1,000,000 rub.
Furniture	RUB 65,800
Purchasing the necessary equipment	600,000 rub.
Purchase of equipment		55,000 rub.
Buying a cash register		15,000 rub.
Internet connection		600 rub.
Installation of furniture and equipment
Personnel search, training
Ordering clothing with company logos		45,000 rub.
Purchasing water supplies			3,000 rub.
CCTV installation			15,000 rub.
Total	RUB 1,921,200

The lease agreement should not be concluded for a year; the money invested may not pay off. It is best to negotiate a job for the long term. Preferably 5 years. Finding such a tenant will not be easy, but it is still possible. It is worth considering the option of a small increase in the rental price, as a last resort.

Financial plan

Income (monthly) – 958,000 rubles.

Initial costs – 1,921,200 rubles.

Periodic costs (calculated per month):

Profit before tax will thus be equal to – 958,000 – 556,700 = 401,300 rubles.

We calculate taxes using the formula 0.15*(Income - Expenses) – 0.15*401,300 = 60,195 rubles.

Net profit will be - 401,300 - 60,195 = 341,105 rubles.

Payback period – 1,921,200/341,105 = 5.63. Consequently, the project will pay for itself in six months.

Risks

Risk	Probability of occurrence	Ways to avoid	Possible threats
External
Crisis, economic instability, rising inflation	Average	Insurance, purchase of necessary supplies	Decrease in profits, possible losses
Changes in legislation	Low	Detailed drafting of constituent documents, including the charter	The need for re-registration, paperwork, suspension of activities
Changing the ideology associated with a healthy lifestyle	Low	Developing a client base, massive advertising	Declining demand
Increased competition	High	Development of new methods, improving the quality of services	Declining profits
Domestic
Equipment breakdown	High	Timely inspection, purchase of additional units	Decrease in the quality and quantity of services provided
Incompetence of workers	Average	Completing training, obtaining certificates, constantly attending seminars and master classes	Decrease in quality of service, number of clients
Obsolescence of equipment	Average	Purchase of new equipment, replacing it with the most technologically advanced	Decreased quality of services provided, lack of competitiveness
Bad placement	High	Conducting marketing and geomarketing research	Profit is less than expected, decreased profitability and payback

The most important thing to remember is that you cannot skimp on repairs and equipment - these are one of the most important components of success.

According to marketers, any fitness center pays for itself in less than 2 years. If, of course, the work was done correctly.

Don't stop there - expand, open another fitness center, add new services (swimming pool, sauna, massage, beauty services, etc.). Fame among consumers will be free advertising. People will want to come to you because they are already convinced of the quality of services provided in the fitness center.

Important: Remember that you can independently create a business plan specifically for your business. To do this, read the articles:

One last request: We are all human and can make mistakes, leave something out, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a flaw and can add to the article, please let me know in the comments! This is the only way we can jointly make business plans more complete, detailed and up-to-date. Thank you for your attention!

In 2017, researchers noted an increase in the volume of the sports services market by 10%. Opening a fitness center requires large investments due to the cost of equipment and renovation of the premises. But at the same time, a well-planned business plan for a fitness club will help the business pay off in just six months.

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Services

The fitness center provides a number of wellness techniques that help people lose weight, make their body sculpted and toned, and lead a healthy lifestyle.

The most common directions:

Relevance

Business relevance:

competition is lower than, for example, in the field of IT technologies or entertainment;
experts predict an annual increase in the number of visitors to fitness clubs by 20%;
the business sector is not sufficiently saturated, and the prospects for its development cover more than two decades;
in Russia, the main share of fitness clubs is in the capital, while in the regions there remain many unfilled niches and unreached areas.

Market description and analysis

The Russian market for fitness services is relatively young: the first fitness clubs appeared in Moscow in the early 90s and operated only in premium segments. The target audience of such fitness clubs was small. The Moscow market volume currently amounts to $400 million out of $550 million all-Russian.

After 28 years, the fitness industry has changed: the number of fitness centers has grown significantly and most of them focus on high service at affordable prices.

The market has been showing positive dynamics for a long time and has great growth potential even in the Russian economically unstable environment. The crisis and the subsequent fall in people's incomes negatively affected the growth rate of the market, but the market continues to grow: in 2017, the nominal market growth was 15.6%, real - 5.7%. The volume of the fitness services market together with related markets (Crossfit, personal training, etc.) is at least 120.5 billion rubles.

The target audience

The majority of fitness club visitors are women 18–40 years old. Their main motivation is the desire to lose weight and improve their figure. The second large group is formed by men 18–40 years old. Their goal is to relieve tension after work and increase body definition.

Competitive advantages

The main competitor in the market is large chains of fitness clubs.

Ways to combat competition:

lower prices than those of territorial competitors;
convenient location and availability of open free parking nearby;
professional staff;
discounts for employees of companies that have entered into an agreement with the club.

Advertising campaign

Promotion of the fitness center on social networks will bring a large flow of customers:

In contact with;
Classmates;
Instagram.

It is necessary to hire a person who will distribute flyers advertising an establishment near the metro or large business centers.

Signs and billboards will also help attract customers.

Step-by-step opening instructions

Step-by-step instructions for opening your own profitable fitness center include several steps:

Collection of necessary documents.
Rent of premises and choice of design.
Purchase of equipment and inventory.
Personnel selection.

An example of the opening of a network of fitness clubs by Sergei Safonov. Video provided by Alexey Karaulov channel.

Documentation

To open a fitness center, an entrepreneur needs to register an individual entrepreneur.

List of documents needed for this:

photocopy of passport;
receipt of payment of state duty in the amount of 800 rubles;
TIN certificate;
application for business registration according to sample P21001;
application for application of the taxation system (it can be downloaded from the Federal Tax Service website).

To open a fitness club, you need to obtain permission from the district administration to open a business and permission from Rospotrebnadzor.

In addition, you must pass inspections from the sanitary and epidemiological inspection and the fire service, and obtain a work permit from them.

Each employee must have medical records.

Room and design

A good location would be an area with a large number of residential buildings and offices, as it is more convenient for people to go to the gym before or after work, so that the journey home does not take much time.

When planning to open a fitness club in a small town, it is useful to focus on the availability of public transport passing near it. Also an advantage will be the proximity of free parking.

When choosing premises to rent, it is important to avoid proximity to fitness clubs of large chains.

You need to choose a room on the basis that there should be at least 8 m2 for each client of the gym, and at least 5 m2 for the fitness room.

In addition, the GOST R 57116-2016 law stipulates in which places a fitness center can be opened:

in residential buildings;
in separate buildings;
in hotel buildings and other temporary accommodation facilities;
in the buildings of trade and entertainment organizations;
in the buildings of cultural and entertainment organizations;
in the buildings of educational organizations;
in the buildings of medical organizations;
in office buildings;
on the territory of sanatorium-resort and health-improving organizations;
in protected natural areas.

The fitness center must have convenient access roads and pedestrian access to the entrance, as well as the necessary reference and information signs.

The area adjacent to the facility must be landscaped and illuminated at night. In the area adjacent to the fitness facilities, parking can be equipped for visitors, including for disabled people - at least 5% of the total number of parking spaces (underground or above ground).

If the fitness center building has more than three floors, there must be an elevator.

The services of a professional interior designer will make sure that the fitness club is memorable and makes you want to return to it. It is important to properly decorate the foyer - soft sofas, a large aquarium and pleasant music will relax the visitor and, perhaps, he will decide to purchase a more expensive subscription than he intended.

Services that the design agency will offer you:

Equipment and inventory

Equipment and supplies that are needed to open a fitness club include:

reception desk;
furniture chairs, sofas, armchairs;
lockers for changing rooms;
benches;
audio speakers;
bars and sets of pancakes;
dumbbells;
racks;
additional equipment (yoga mats, blankets, etc.).

Treadmill 23 thousand rubles Elliptical trainer 60 thousand rubles Exercise bike 7 thousand rubles Inversion table 130 thousand rubles Reformer 120 thousand rubles Strength trainer 70 thousand rubles

Staff

Personnel are selected based on the services provided.

As a rule, a fitness club requires:

2 administrators working on a 2/2 schedule;
3 trainers in the gym;
cleaning woman.

Requirements for a fitness trainer:

work experience of at least one year;
secondary special education;
rank or rank.

Requirements for a fitness center administrator:

communication skills;
knowledge of office work;
Experienced Microsoft Office user.

All fitness center personnel are required to have medical records.

Financial plan

To start your own business from scratch, you will need a ready-made business plan for a fitness club with calculations of starting investments, the cost of equipment, as well as regular expenses and income.

Starting investments

To open a fitness club with an area of 400 m2, you will need 6.2 million rubles. This amount varies depending on how much rent costs in the city, the type of equipment and how much of it you plan to purchase.

Regular expenses

Regular expense items are calculated every month and adjusted depending on the situation.

Income

The main income of the fitness club is memberships. Their cost varies depending on the services included and the schedule of visits.

A table shows the annual profitability of a fitness room with 350 regular clients per year.

Calendar plan

Following the deadlines specified in the calendar plan will allow you to open the fitness center as soon as possible.

Stage	1 month	2 months	3 months	4 months	5 months	6 months
Market analysis	+	+
Preparation of a business plan		+
Preparation of a package of documents			+
Obtaining additional permissions			+	+
Renting premises				+
Repair work				+	+
Purchasing and completing inventory			+	+
Recruitment				+	+
Opening						+

Risks and payback

The profitability of a fitness center is defined as the ratio of operating profit to revenue. Operating profit is calculated as the difference between net revenue and expenses. Profit is the total amount of all funds received by the fitness center over a period of time.

The main risks when opening a fitness center are:

falling incomes of the population;
loss of personnel;
equipment breakdown;
low season ticket sales.

The average payback period for a fitness center is 6 months.

Gaining more and more popularity, they remain a profitable form of business, the nuances of organizing which we will consider.

Demand in the sports industry is increasing, despite the growing number of fitness centers. This is facilitated by the fashion for a healthy lifestyle, the sedentary work of office employees, and the desire for weight loss of the fair half. According to analysts, this area of business is still not sufficiently saturated, and the prospects for its development span more than two decades. Thus, in Russia, the main share of fitness clubs is in the capital (the Moscow market volume is $400 million out of $550 million all-Russian), while in the regions there are many unfilled niches and unreached areas.

Before we begin

A fitness center is a business that requires quite a large investment. Therefore, first of all, it is necessary to draw up a detailed business plan that will help to clearly define such parameters as: the concept of your fitness club, the costs of the building and equipment, the number of employees, and, most importantly, the expected amount of income and payback period. A well-developed business plan will help, if necessary, get a loan from a bank and become a good guide to action.

Don't neglect market research in your region. It is necessary to identify which niches are still poorly covered. For example, a specialized club (sports for pregnant women, mothers with children, biker fitness club, etc.) or the lack of additional services: massage, sports and healthy food cafe, etc. In addition, analyze areas that are not covered by fitness services.

Decide on the class of your fitness club, on which the initial costs directly depend: a large premium club with a swimming pool and courts should occupy an area of more than 2.5 thousand m2 at a cost of 35 thousand rubles per 1 m2. At the same time, a small group training studio or gym will cost about 50 million rubles. At the same time, in an average city, it is enough to have 1-2 large, usually chain, fitness centers, while economy class clubs are in demand in every microdistrict.

Main risks: in addition to the risk of incorrect location, that is, the lack of an influx of clients, a fitness club depends on the unprofessionalism of trainers or malfunctioning equipment, which can lead to injury to clients. Therefore, it is better to buy exercise equipment from reliable dealers who will offer long-term service, and recruit trainers from accomplished athletes.

“Step-by-step instructions on how to open a fitness club”

Location

The right location for a fitness club is the lion's share of success. Most clients focus on clubs located near their home. That is, when choosing a location, analyze what kind of customer flow it can provide you. When choosing a premises, think about whether it is convenient for the client to get here, is there parking nearby, is your sign clearly visible? Please note the following points:

Development of the territory. Level of infrastructure development, transport links, population density.
The location of competitors, and, most importantly, their advantages over your fitness club. If there are many advantages and they are obvious, it is better to keep the distance.
Income of local residents – your potential clients. Are they willing to pay for your services and how much?
Most often, all fitness clubs open in rented premises. In this case, it should be large enough, with designated space for changing rooms and shower rooms. Of course, the room must be connected to all communications. Semi-basements are also suitable, but only with high ceilings (minimum 3.5 meters) and good ventilation and lighting systems.

A separate category is renting premises in a shopping center. Most often, the halls in the centers are in good condition, traffic is high, and the general infrastructure allows, for example, to keep a child occupied while the parents are at training. But the main disadvantage of such accommodation is the high cost of rent. In a shopping center it directly depends on the number of square meters, but for a fitness club there should be a lot of them. In addition, in such premises it is often impossible to provide showers and good changing rooms. Renting space in a business center is somewhat different. It is often cheaper than in a retail store, while the flow of clients from local office workers is ensured.

Equipment

So, you have rented a suitable premises or even built the best sports club, but this is only half the battle. Now you need to fill it with the necessary equipment. First, let's talk about something that is not directly related to sports, but will provide comfortable exercise.

In some areas of the city, water is turned off in the summer, so you should make sure you have a boiler.
Musical accompaniment of training.
Good air conditioning system.
Availability of a cooler with fresh water.

The most crucial moment remains the choice of sports equipment. It directly shapes the range of services of the fitness center and depends on the audience your fitness club is aimed at. The most inexpensive option is to provide aerobic gyms, which mainly require step platforms, cores, fitness balls, dumbbells and mats.

For the “rocking” area, much more waste will be needed. If you have sufficient funds, you can buy used sports equipment and exercise equipment or lease them.

The gym set includes various equipment: treadmills and exercise bikes, dumbbells, barbells, weights, turnstile. Also, do not forget about personal protective equipment, such as belts, gloves, wristbands, knee pads, etc. Their quantity should provide all clients with average occupancy.

Personnel

In addition to the main staff - coaches and instructors, you will have to hire several more administrators and a cleaner. How many trainers are needed depends on the size of the fitness center, but no less than four. Some of them may work full time, monitoring the correctness of exercises and providing individual consultations, and some may lead one or two groups a day, for example, Pilates or step aerobics trainers.

An important condition is the high level of professionalism of trainers and their qualifications. In reserve, you can have several specific trainers (for example, in knife throwing), who can be attracted as groups are recruited.

Documents and licenses

To open a fitness center, you must complete the documents in the following sequence:

Choice of organizational and legal form: the most suitable is an individual entrepreneur, which involves a simplified taxation system.

Decide on the list of services provided and possible expansion. If you plan to open a massage or beauty salon, cafe and solarium in the fitness club, also select the appropriate codes for related services.

To start work, you also need to obtain permission from Rospotrebnadzor; each employee is required to have a medical book. In addition, a conclusion from the State Fire Safety Inspectorate on compliance with fire safety standards is required.

Marketing

Depending on the size and location of your fitness club, use all available advertising methods. In residential areas, it would be useful to distribute leaflets and post advertisements, advertise in local transport and outdoor advertising (stands, billboards).

If possible, open your website, where you can view the fitness club’s operating schedule, list of services provided, and buy a subscription.

By the way, a subscription can become the main method of advertising: give discounts on its purchase in the spring months, provide a profitable annual subscription for the New Year, promotions for family visits.

Summary

The experience of “experienced” people suggests that opening a fitness center in a densely populated area is a very profitable business. The average payback period for a project is up to 1 year, while monthly expenses can vary within 70 thousand rubles without taking into account advertising. A fitness center is an expensive business, but its profitability is over 100%.

Business plan for opening a fitness club in a rented building in a city with a population of 800 thousand inhabitants.

How much money do you need to open a fitness club?

According to preliminary calculations, to organize a fitness club in a room with an area of 450 sq. m. will require investments in the amount of 7,500,000 rubles:

Deposit for renting premises for the period of renovation (4 months) - RUB 250,000.
Repair and redevelopment of the premises - RUB 1,100,000.
Fitness equipment (strength and cycling machines, treadmills, etc.) - RUB 2,500,000.
Arrangement of the club (furniture, locker rooms, showers, relaxation room, fitness bar) - RUB 2,000,000.
Solarium, room for spa treatments and massages - RUB 1,000,000.
Business registration, permitting documentation - 100,000 rubles.
Advertising budget (website creation, outdoor advertising, etc.) - 250,000 rubles.
Other expenses - 300,000 rubles.

Description of products and services

Our club will offer clients the following list of services:

Gym and cardio rooms;
Aerobic programs for adults (yoga, strength programs, Dance Step, etc.);
Martial arts (kudo, combat sambo, self-defense);
Sports games (table tennis);
Solarium;
Massage;
Fitness bar;
Children's fitness programs;
Personal professional trainer services.

The club's opening hours will be from 07:00 to 22:00. According to preliminary calculations, one client will bring the organization from 35 to 50 thousand rubles in revenue per year.

Download a business plan for a fitness club

Selecting a room

A premises of 450 sq.m. will be rented to house the fitness club. on the first floor of an office building. The choice of the optimal location is determined by the following criteria:

Proximity to the city center;
Convenient access roads, good parking, availability of bus and tram routes;
Distance from residential buildings.

The premises meet all requirements, including compliance with Rospotrebnadzor requirements:

SanPiN 2.1.2.2645-10 “Sanitary and epidemiological requirements for living conditions in residential buildings and premises”;
SanPiN 2.2.1/2.1.1.1278-03 “Hygienic requirements for natural, artificial and combined lighting of residential and public buildings”;
SanPiN 2.2.4.548-96 “Hygienic requirements for the microclimate of industrial premises.

The building has all the necessary communications: electricity, hot and cold water supply, ventilation system. Only cosmetic repairs to the premises are required. The lease agreement is concluded for a period of 8 years, the payment for which is 160,000 rubles per month.

What equipment to choose for a fitness club

At least 2.5 million rubles will be spent on the purchase of equipment and arrangement of the club premises. First of all, the following will be purchased: sports strength training equipment, benches, horizontal bars and parallel bars for gymnastics, treadmills and exercise bikes, hyperextensions for training the rectus dorsi muscles, equipment for powerlifting, split-load exercise machines of the Hammer series, dumbbells, weightlifting barbells and Olympic bars, abdominal exercise machines. In addition, you will need to equip a room for spa treatments and massages, a solarium room, a relaxation room, showers, locker rooms, a staff room and an administrator's room. Also, some of the funds will be spent on building a fitness bar and purchasing necessary products. In total, at this stage it is planned to invest about 6 million rubles.

Recruitment

Special attention will be paid to the selection of personnel for the fitness club. The face of the club is professional coaches. During training, at least two trainers will be present in the hall, ready to answer any questions from visitors. Only people with a sports background will be hired. From time to time, the coaching staff will undergo training and certification for knowledge in the field of modern fitness. In addition to trainers, a manager, administrators, accountant, cleaner and security guards will be employed. The total staff will include 12 people. The monthly wage fund will be 216 thousand rubles per month.

Which tax system to choose for a fitness club

A limited liability company consisting of two founders will be registered as an organizational and legal form. The most suitable taxation system for a fitness club is the simplified tax system, 15% of the organization’s profit.

Marketing Plan

A set of events to promote the club’s brand and services deserves special attention. It is planned to spend at least 100 thousand rubles per month on organizing an advertising campaign during the formation of the business. Competition in this area is growing and it is not possible to make money here without spending on promoting services. Among the possible options for business promotion, we see the following events:

Outdoor advertising (banners on the highway on the way to the club, billboards);
Distribution of advertising leaflets and booklets in locations where potential client audiences are located (primarily office centers);
Advertising in the media (radio, magazines, newspapers);
Conducting competitions and promotions, including using online services (“biglion”, “couponator” and others);
Creation and promotion of your own website.

Attention to the last point will be special (website), since more and more people are finding services through the World Wide Web today. According to a report from the Yandex search engine, the phrase “fitness club” is requested about 400 thousand times a month (more than 15 thousand times in Moscow).

Financial plan

Fixed monthly expenses of a fitness club according to a business plan will be:

Rent - 160,000 rub.
Salary + insurance contributions (12 people) - 280,000 rubles.
Utility costs - 70,000 rubles.
Advertising - 100,000 rub.
Consumables (drinking water, bath cosmetics, towels, paper, etc.) - RUB 30,000.
Depreciation of equipment - 35,000 rubles.
Other expenses - 20,000 rubles.

Total per month - 695,000 rubles. Thus, the estimated annual costs of maintaining a fitness club will be equal to 8,340,000 rubles.

Income

Average revenue from one regular customer per year is 35,000 rubles.
The number of regular customers per year is 350 people.
Revenue per year - 12,250,000 rubles.

How much can you earn by opening a fitness club?

Hence the profit before tax: 12,250,000 - 8,340,000 (fixed expenses) = 3,910,000 rubles per year. Minus taxes (USN, 15% of profit), net profit will be 3,324,000 rubles. The profitability of a fitness club according to business plan calculations is 39%. With such indicators, the return on investment in the business occurs after 27 - 30 months of operation.

We recommend download fitness club business plan, from our partners, with a quality guarantee. This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Step-by-step plan for starting a business

Rent or purchase of premises for a fitness club. The most important thing in opening fitness clubs is a well-chosen location for the club. In large cities, it is recommended to open clubs and gyms in the central part of the city, in business centers. Under no circumstances should you open gyms in industrial zones and on the outskirts of cities; visitors will not go there, even if a ski slope is equipped there. The optimal area is 450-500 sq.m. The hall needs to be redecorated and the ventilation and air conditioning system adjusted.
Registration of an enterprise and obtaining appropriate permits.
The next step is purchasing equipment for the hall.
The next step is to hire professional trainers and instructors. You cannot skimp on trainers' salaries, since a good trainer will also bring good income for the owner.

Which OKVED code to indicate when registering a business?

OKVED 71.40.4 - rental of inventory and equipment for leisure and recreation;
OKVED 92.62 - other activities in the field of sports;
OKVED 92.72 - other activities for organizing recreation and entertainment, not included in other groups;
OKVED 93.04 - physical education and recreational activities.

What documents are needed to open

It is necessary to register a business entity: since this is a legal entity, it is necessary to register a limited liability company. The prepared documents are submitted to government authorities or to multifunctional public service centers (MFCs). It is also necessary to register with the Pension Fund, Social and Health Insurance Fund.

Permissions to open

To open a fitness club, you must obtain permission from the district administration to open a business, permission from Rospotrebnadzor. In addition, you must obtain permits from the sanitary and epidemiological inspection and the fire service. Club employees must have medical records.

Training technology

A trainer or administrator meets the visitor at the reception;
Gets acquainted with the client, identifies the purpose of visiting the club, conducts initial testing, and the client fills out a questionnaire.
Based on the results of the initial testing, the coach selects a training program. Introduces the available simulators, explains the rules for starting the simulators and safety precautions.
Then a warm-up lasts 10 minutes. The entire workout takes 50 minutes.
After the warm-up is done, stretching exercises are done for up to 5 minutes.
Next is the main training, duration 25 minutes. The trainer selects the simulator, determines the number and intensity of exercises.
Final part, 10 min.

Cool down in the cardio zone for 5-7 minutes. The trainer determines the cool-down program and checks the pulse on the cardio machine. After completing the cool-down, stretching exercises are performed, lasting 3-5 minutes.