home Work and education Business plan for a beauty salon. Calculation of profitability of a beauty salon - low cost of services according to the list price

Business plan for a beauty salon. Calculation of profitability of a beauty salon - low cost of services according to the list price

When writing this article, we tried to develop a detailed business plan for a beauty salon, describe the main organizational features of this type of business, calculate a financial model and analyze the effectiveness of this project in accordance with international business planning standards (UNIDO).

The article consists of eight sections, each of which provides answers to the most frequently asked questions and helps potential owners understand in more detail all aspects of the salon business. We hope this information will be useful to you.

Project idea

The idea of the project is to open a beauty salon. In order to implement it, we will need to develop a concept for the future establishment, decide on the premises, draw up all the necessary documentation, make repairs, purchase and install equipment, draw up a marketing action plan and hire staff. In addition, it will also be necessary to calculate the main economic indicators and, based on them, assess the potential efficiency and possible risks associated with the implementation of the project.

First, let's define the initial information:

The proposed location is a densely populated residential area in a city with a population of 500 thousand people or more;
Interior area – 108 sq. meters (the premises are under long-term lease);
Opening hours: daily from 9.00 to 21.00;
Planning horizon (time period during which the effectiveness of this business plan will be assessed) – 5 years;
Discount rate – 14%;
Organizational and legal form – Individual entrepreneur;
Tax system – Simplified (15% income minus expenses);
The establishment's staff is 15 people;
The estimated volume of investment is 4.2 million rubles;
The source of investment is the owners’ own funds.

It is expected that the beauty salon will provide a wide range of services in all main areas of the beauty industry:

Also, all clients will be able to purchase all kinds of cosmetics for personal care if they wish.

Project concept

The beauty salon project will target visitors with an average income, who should make up the bulk of the population of the city area chosen for location. As a rule, most of the potential clients of such establishments are people living within walking distance.

Maximum proximity to potential clients was chosen as a key location criterion. The opening establishment will be located on the ground floor of a residential building near the central boulevard of a densely populated area of the city. When choosing a location, you should pay attention to such criteria as:

Proximity to transport infrastructure (the presence of nearby metro stations, railway stations and busy stops is an undeniable advantage);
Proximity to the city’s pedestrian arteries (central streets, boulevards and alleys);
The presence of dense residential buildings in the location area;
Availability of convenient access roads and parking spaces where you can leave your car;
Development of adjacent infrastructure (shopping centers, shops and restaurants).

Structure of space use

To provide the stated list of services in a beauty salon, you will need to post:

Hairdressing salon – 25 sq.m.;
Manicure and pedicure room – 12 sq.m.;
Cosmetologist's office – 18 sq.m.;
Solarium – 5 sq.m.;
Massage room – 12 sq.m.

Also, part of the area will be occupied by utility and administrative premises:

Reception area – 16 sq.m.;
Staff rest room – 8 sq.m.;
Utility rooms – 12 sq.m.

The total area including all premises will be 108 square meters. m.

Table 1. Structure of space use

The name of a room	Area, sq.m.
Total:	108
Hair salon	25
Cosmetologist's office	18
Manicure and pedicure room	12
Massage room	12
Solarium	5
Reception area	16
Staff break room	8
Utility rooms	12

The beauty salon will be open daily from 9.00 to 21.00, which should help increase the number of potential clients.

The average bill for services provided will vary depending on the direction:

To start operating, you will need to register with the tax authority of the subject in which you plan to open. The best option for the organizational and legal form of a beauty salon is to use the status of an individual entrepreneur using a simplified taxation system (15% income minus expenses). In addition to registering a legal entity, you will need to go through several steps, such as:

Ensure that the premises comply with fire safety regulations;
Obtain an expert opinion from the sanitary and epidemiological service;
Register with Rostekhnadzor;
Obtain a GOST-R certificate of conformity.

Organizational plan

The staff of the future beauty salon will consist of two categories: administrative and production.

Administrative staff are the people necessary for the normal functioning of the salon and maintaining its activities. It will include:

Administrators;
Accountant;
Cleaning woman.

The production staff are the craftsmen and stylists who will provide the services. Composition of production personnel:

Stylists;
Cosmetologists;
Manicure and pedicure specialists;
Massage therapists.

Administrators working on a 2/2 schedule will receive 30 thousand rubles monthly. Accountant responsible for maintaining accounting records and timely submission of accounting and tax reports – 20 thousand rubles per month. Cleaning lady – 18 thousand rubles per month. The remaining employees will receive a percentage of the services they provide:

Hairdresser-stylist – 40%;
Cosmetologist – 40%;
Manicure and pedicure specialist – 40%;
Massage therapist – 35%.

Table 2. Personnel

Name	Quantity	Salary, thousand rubles.	Total, thousand rubles
Total:	15
Administrator	2	30	60
Accountant	1	20	20
Cleaning woman	1	18	18
Hairdresser-stylist	5
Cosmetologist	2	40% of the cost of the service provided
Manicurist	2	40% of the cost of the service provided
Massage specialist	2	35% of the cost of the service provided

The wages of hairdressers and stylists will account for 39% of the wage fund. The share of cosmetologists in the payroll is 15%. Another 14% will come from the salaries of massage therapists. The share of manicure and pedicure specialists is 13%. Administrator salaries will require 12% of total costs. Accountant – 4%. And the remaining 3% will go to pay the cleaning lady.

One of the most important points is purchasing all the necessary equipment. To organize a full-fledged operation of a beauty salon, you will need equipment of the following categories:

Hairdressing salon equipment;
Equipment for cosmetology room;
Manicure and pedicure room equipment;
Massage room equipment;
Solarium.

The hairdressing salon will be equipped with three mirrors, three hydraulic chairs, one children's chair, two hairdressing sinks, three carts with tools, two dryers, one climazon, a hairdressing vacuum cleaner and an air sterilizer. The total cost is 353 thousand rubles.

Table 3. Hairdressing salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	17	-	353
Hydraulic barber chair	3	16	48
Barber chair for children	1	10	10
Hairdresser wash	2	19	38
Tool trolley	3	3	9
Barber mirror	3	7	21
Suchoir	2	13	26
Climazon	1	60	60
Hairdressing vacuum cleaner	1	16	16
Air sterilizer	1	5	5
Other equipment	-	120	120

To organize a cosmetology office, you will need a cosmetology chair, a trolley, a chair, a magnifying lamp, a towel warmer, a screen and a sterilizer. It will also be necessary to purchase the following hardware cosmetology equipment:

Ultrasonic peeling device;
Device for myostimulation;
Apparatus for electrolysis;
Microdermabrasion device;
Vacuum therapy device.

The total cost of equipment for the beauty salon will be 393 thousand rubles.

Table 4. Beauty salon equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	393
Cosmetology chair	1	70	70
Cosmetology trolley	1	8	8
Ultrasonic peeling device	1	27	27
Device for myostimulation	1	45	45
Electrolysis device	1	55	55
Microdermabrasion machine	1	43	43
Vacuum therapy device	1	41	41
Chair for cosmetologist	1	8	8
Magnifier Lamp	1	12	12
Towel warmer	1	14	14
Screen	1	5	5
Sterilizer	1	5	5
Other equipment	-	60	60

The equipment for a manicure and pedicure room will include a manicure table, a chair, a manicure apparatus, an extractor hood, an ultraviolet lamp, a manicure lamp, a pedicure apparatus, a pedicure chair, a trolley, a bathtub and a vacuum cleaner. Their total cost will be 233 thousand rubles.

Table 5. Manicure and pedicure room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	12	-	233
Manicure machine	1	15	15
Hood for manicure table	1	5	5
UV lamp	1	3	3
Manicure table	1	8	8
Armchair	1	14	14
Lamp for manicure	1	7	7
Pedicure machine	1	77	77
Pedicure chair	1	19	19
Ring lamp magnifying glass	1	9	9
Pedicure cart	1	17	17
Pedicure bath	1	6	6
Pedicure vacuum cleaner	1	8	8
Other equipment	-	45	45

To provide massage services, you will need to purchase a couch, a screen and a table for tools and cosmetics with a total cost of 62 thousand rubles.

Table 6. Massage room equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	3	-	62
Massage couch	1	18	18
Screen	1	6	6
Table for tools and cosmetics	1	8	8
Other equipment	-	30	30

A vertical solarium will also be installed at a cost of 350 thousand rubles.

In addition to the above, it will be necessary to equip a reception area and a rest room for staff. The cost of equipment for these two zones will be 149 thousand and 38 thousand rubles, respectively.

Table 7. Reception area equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	11	-	149
Reception desk	1	19	19
Administrator's chair	1	6	6
Cash machine	1	15	15
Coffee table	1	11	11
Sofa	1	15	15
Armchair	2	6	12
Wardrobe	1	14	14
Showcase for selling cosmetics	2	7	14
TV	1	23	23
Other equipment	-	20	20

Table 8. Breakroom equipment

Name	Quantity, pcs.	Cost, thousand rubles.	Total, thousand rubles
Total	5	-	38
Sofa	1	14	14
Armchair	2	4	8
Table	1	8	8
Cooler	1	8	8
Other equipment	-	10	10

Below is a general breakdown of equipment costs.

Equipment for a cosmetology office accounts for 25% of total expenses. The share of the hairdressing salon is 22%. Manicure and pedicure room – 15%. Massage room – 4% of all expenses. Solarium – 22%. Equipment for the reception area and lounge – 10% and 2% respectively.

Marketing plan

The key elements of a beauty salon's marketing plan will be the establishment's pricing policy and advertising promotion strategy.

The success and profitability of a business depends on the correct pricing policy. When determining prices for services provided, you should first pay attention to the following factors:

The market price established in the proposed location area (prices of competitors for similar services);
Costs arising from the provision of a particular service (it is also necessary to calculate the profitability of the services provided).

When forming a pricing policy, you can resort to one of the following strategies:

Set the price below the market price. Many of the newly opened beauty salons are resorting to this strategy. Most clients of beauty industry enterprises are quite conservative and reluctant to change their specialists, so it will be quite difficult to lure such a client to a newly opened establishment. Price is one of those factors that can influence the client’s opinion about changing the salon.
Set the price above the market price. This pricing strategy should be used by beauty salons targeting luxury clients. For such people, price is not a determining factor; on the contrary, a high price will only emphasize the quality and exclusivity of the services provided.
Set the market price. In this case, you need to clearly think through and work out the advantages that will set you apart from your competitors. It is necessary to make several “tricks” that would encourage potential clients to give their preference to your salon. As a rule, such “tricks” are a customer loyalty program and a wider list of services provided (the use of new techniques and practices in the beauty industry).

Do not forget that this type of business is subject to seasonality: both annual (demand for services provided increases in the spring and decreases in the summer) and weekly (the peak in demand for beauty salons occurs on weekends, and the decline in the first days of the week). To level out serious fluctuations in load, it is necessary to use a flexible pricing system, resorting to various discount programs.

Advertising is the main tool in the hands of beauty salon owners, with which they can inform potential clients about the opening and the services provided. In order for the salon to be successful and be able to attract the required number of clients, it is necessary to pay great attention to the advertising strategy.

At the initial stage, the most popular ways to promote a salon using advertising are:

These steps should help promote the salon and attract potential clients at the initial stage.

Calendar plan

The schedule for the implementation (opening) of a beauty salon can be divided into the following step-by-step stages:

Selection of premises and conclusion of a lease agreement;
Registration of a legal entity (LLC or individual entrepreneur);
Interior design development and renovation work;
Purchase and installation of all necessary equipment;
Personnel selection, website development and advertising campaign.

The first task facing future beauty salon owners is to find suitable premises. The premises must meet all necessary criteria. To simplify this stage, you can seek the help of professional realtors.

After the premises have been selected and a lease agreement has been concluded, it is necessary to register a legal entity. The most common forms of registration of a legal entity when opening a beauty salon are Limited Liability Company and Individual Entrepreneur.

In parallel with the registration of a legal entity, it will be necessary to order the development of an interior design and carry out the entire range of necessary repairs.

After the repair is done, you will need to order and install the equipment.

Also, do not forget about selecting qualified personnel and carrying out a set of marketing activities, including developing a website and conducting an advertising campaign.

It is expected that the implementation of all these actions will take about three months, after which the beauty salon will begin to fully function.

Financial plan

Investments in the project

To implement this project, it will be necessary to invest 4.18 million rubles. It is assumed that the personal funds of the owners of the establishment will act as a source of investment.

Table 9. Total investments in the project

Investment item	Volume of investments, thousand rubles.
Total:	4180
Registration of a legal entity	20
Obtaining permits	90
Selection of premises	50
Interior design development	85
Room renovation	640
Purchase and installation of ventilation and air conditioning systems	320
Site development	45
Recruitment	25
Advertising	220
Purchase of equipment	1578
Delivery and installation of equipment	90
Inventory of cosmetics	200
Working capital until self-sufficiency	817

As can be seen from the table above, the main item with a specific share of 38% of total investments is the purchase of equipment. Delivery and installation of equipment will take another 2% of the total investment. In addition to the equipment in the rented premises, it will be necessary to make repairs (15%) and install ventilation and air conditioning systems for the premises (8%).
Part of the investment will go to maintaining the normal functioning of the beauty salon at the initial stage - 19%. These types of costs include renting premises for the first 4 months, staff salaries for the first month of work, paying for utilities and other services. The remaining 18% will be required for: registration and obtaining permits, selection of premises, development of a design project, website development, personnel selection, advertising and the purchase of inventory of cosmetics.

Income

It is expected that the first quarter will be spent entirely on resolving all organizational issues related to the opening, and the beauty salon will begin to fully operate in the second quarter. The establishment's occupancy in the second quarter will be 29%. After which the load will continue to increase until it reaches the design capacity (reaching the design capacity is planned in 1.5 years from the start of the project).

The income portion will be generated through the sale of services divided into the following groups:

The services provided by the salon are described in more detail in the table below.

Table 10. Price list

Revenue item	Average cost, rub.
Hairdressing services
Women's haircut	900
Men's haircut	600
Children's haircut	400
Hair coloring	1100
Hair highlights	1100
Hair tinting	1000
Laying	900
Straightening	1000
Perm	1200
Cosmetology
Makeup	1500
Face cleaning	1300
Depilation	900
Piercing	1700
Tattoo	4000
Peeling	1900
Facial care	2000
Mani Pedi
Manicure	600
Nail modeling	1200
Strengthening nails	1000
Nail polishing	100
Nail polish removal	50
Varnish coating	100
Pedicure	1200
Modeling toenails	1200
Nail extensions	1700
Massage
Classic massage	1200
Acupressure	1600
Anticellulite massage	1800
Chocolate wrap	2000
White clay wrap	2000
Solarium
One minute	25
60 minute subscription	1200
Other
Sale of cosmetics	1100

On average, the cost of hairdressing services will be 900 rubles, cosmetology services - 1500 rubles, manicure, pedicure - 900 rubles, massage 1600 rubles, solarium - 25 rubles per minute, and the average bill for sold cosmetics is 1100 rubles.

The bulk of income (39%) will be generated from the provision of hairdressing services. Cosmetology will bring 17% of total revenues. Massage and manicure rooms will generate 14% of revenue each. Solarium – 3%. And the sale of cosmetics will bring an additional 13% of total revenue.

Expenses

All costs can be divided into two groups:

Fixed costs;
Variable costs.

Fixed costs of a beauty salon include:

Variable costs include:

Salaries of hairdressers-stylists (40% of the cost of services provided), cosmetologists (40% of the cost of services provided), as well as manicurists (40% of the cost of services provided) and massage therapists (35% of the cost of services provided);
General business expenses – 2% of revenue;
The cost of purchasing the necessary materials is from 5% to 25% of the cost of each specific service;
The markup on cosmetic products sold is 100% of the purchase price.

The cost will consist of 46% of labor costs, 23% of the cost of renting premises, as well as payments for utilities, telephone and Internet, 19% of the cost of purchasing necessary materials, 5% of depreciation, 3% - business expenses and 2% taxes.

Tax system

The financial model is based on the assumption that a simplified system with a rate of 15% (income minus expenses) will be used as a taxation system.

Break even

The break-even point is reached at revenue of 2.2 million rubles per quarter (which is equal to 34% load). At 34% utilization, revenue from services provided begins to exceed total costs (fixed and variable) and the project reaches positive cash flow from operating activities.

Revenue and net profit

The graph below shows revenue dynamics over 5 years.

As can be seen from the above graph, the beauty salon will begin to function fully only in the second quarter. Gradually increasing the volume of revenue, by the 8th quarter it is planned to reach the maximum occupancy level, after which the revenue indicator will depend on changes in seasonal factors.

The graph below shows the dynamics of net profit over 5 years.

The beauty salon will be unprofitable for the first three quarters. The establishment's first quarterly profit is planned for the fourth quarter. After which the profit figure will vary from 300 to 800 thousand per quarter, depending on the seasonal demand for the services provided.

Project effectiveness analysis

To analyze the effectiveness of the project, it will be necessary to calculate the following indicators:

Net cash flow (NCF) is the difference between positive and negative cash flows from a project.

This indicator is calculated for a certain period of time (in our case, the planning horizon is 5 years).

This indicator can also be characterized as the amount of cash remaining after satisfying all the cash needs of an investment project (net cash flow reflects the amount of cash that can be distributed among the owners of the company without threatening its future activities).

Net cash flow is the sum of cash flows from an organization's investing, operating, and financing activities.

The higher the net cash flow value, the more attractive the project is in the eyes of potential investors.

As can be seen from the above graph, net cash flow (NCF) after 5 years will be 10,983 thousand rubles.

Net present value (NPV) is the discounted (reduced to a certain point in time) difference between all cash inflows and cash outflows.

NPV shows the current amount of income that the investor expects to receive after cash inflows, reduced by the amount of cash outflows, recoup the initial investment in the project.

If the net present value is greater than zero, then the investment is economically justified, but if the NPV is less than zero, then investing in this project is unprofitable.

Using net present value, it is convenient to evaluate the effectiveness of alternative investment projects (for the same initial investments, a project with a large NPV is preferable).

As can be seen from the above graph, net present value (NPV) after 5 years will be 6026 thousand rubles.

Payback period (PBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project.

The payback period is determined by the point in time at which the net cash flow (NCF) becomes (and subsequently remains) non-negative.

The main disadvantage of this indicator is that it does not take into account the receipt of funds after the reimbursement of the initial expenses incurred.

Payback period (PBP) of the project is 2.19 years.

Discounted Payback Period (DPBP) is the period of time required for the revenues generated by a project to cover the investment costs incurred at the beginning of the project, subject to discounting.

The discounted payback period is determined by the point in time at which the net present value (NPV) becomes (and subsequently remains) non-negative.

Discounted payback period (DPBP) in our case is 2.45 years.

Profitability index (PI) is the ratio of discounted cash flows from the implementation of an investment project to the discounted amount of investment.

Profitability Index (PI) is 2.93.

The internal rate of return (IRR) is the interest rate that causes the net present value (NPV) to be zero. The internal rate of return is used to calculate the rate of alternative investments.

Internal rate of return (IRR) of the project63,5 %.

A summary list of performance indicator values is presented in the following table:

Table 11. Project performance indicators

Performance indicator	Meaning
Net Cash Flow (NCF)	10983 thousand rubles.
Net present value (NPV)	6026 thousand rubles.
Payback period (PBP)	2.19 years
Discounted payback period (DPBP)	2.45 years
Profitability Index (PI)	2.93
Internal rate of return (IRR)	63,5%

Risk analysis

Each investment project is subject to a certain set of internal and external risks. Their implementation can negatively affect the profitability of the project, and sometimes even lead to its closure. In order not to become a hostage to such a situation, we will consider the most likely risks associated with the activities of a beauty salon, and also provide several effective ways to combat them.

The risk of loss of competitiveness of communications due to increased activity of competitors in the fight for customers.

The opening of a beauty salon may affect the activation of competitors, which may lead to the loss of some potential customers.

The most productive ways to combat this type of risk are:

A well-developed marketing plan;
Correctly structured pricing policy of the establishment;
High level of services provided;
Clear loyalty program;
Variety and attractiveness of the services provided.

The risk of high turnover (loss/poaching) of personnel and a decrease in the level of services provided.

The professionalism of the staff plays an important role in attracting and retaining new clients. The quality of personnel directly affects the level of services provided and, accordingly, directly affects profitability.

Ways to prevent this risk:

Effective staff motivation system;
System for monitoring the level of services provided;
Increasing loyalty of staff to management and customers to the establishment.

The risk of reducing the purchasing power of potential customers.

As a rule, this type of risk is associated with crisis manifestations in the economy. To mitigate such risks, it is necessary to be flexible, both in pricing policy and to have the opportunity to influence the reduction of key business expenses:

When paying for labor, it is advisable to use the piecework method of calculation;
if necessary, be able to switch to another brand of cosmetics used in the salon.

Risk of losing the loyalty of the customer base.

This type of risk is probably one of the main ones. Since the loyalty of regular customers is a key criterion influencing the success of a salon business. Loyalty is a thing that can be developed over years, but lost in one moment. To prevent this from happening it is necessary:

Constantly maintain quality;
Monitor customer satisfaction with service quality;
Adapt to customer tastes and preferences;
React to all conflict situations that arise during the operation of the institution.

The risk of technological lag caused by the emergence of new techniques and services in the beauty industry.

The beauty industry does not stand still and every year more and more new advanced techniques and technologies appear. In order to keep up with this process, it is necessary to constantly improve and develop, updating the list of services provided. The most effective way not to lose competition in the market for new trends in the beauty industry is constant participation in thematic exhibitions and master classes.

If the payback of a beauty salon leaves much to be desired, the most reasonable solution would be to try to understand the reasons for this phenomenon. You can also pose the question differently, coming from the other side, and try to understand how to increase the profit of a beauty salon and what is the obstacle to this.

~~~

"Purely th profit yu n they call only well-laundered money"

~~~

The approach to increasing profits in any enterprise, including beauty salons, is based on two simple and understandable principles - it is necessary to reduce costs and increase gross income. The greater the difference between these two values, the greater the profit. There is no way to avoid costs, so the first step is to try to optimize these same costs, that is, to increase the return on investment and the overall efficiency of the enterprise. The beauty salon program Universal Accounting System, which you can read more about on the website, helps to optimize costs in a beauty salon.

Salon optimization software reduces time spent on routine tasks, providing more opportunities to serve clients. All this has a positive effect on the loyalty of visitors and visitors, marketing campaigns have greater conversion due to greater quality and, in general, all this contributes to an increase in the flow of visitors, and, consequently, profits.

What you shouldn’t save on is the visitors themselves, that is, in the pursuit of profit, you shouldn’t reduce the quality of consumables and tools - you can completely destroy customer loyalty, and attracting a new client is always more expensive than retaining an old one. Instead, try negotiating prices, looking for new suppliers, or using joint purchasing, reducing the price due to volume.

As for remuneration of employees, it is better not to take risks here. So you can lose good craftsmen or face theft or stealing of clients. Experiment with an incentive system that offers bonuses for more services provided and materials sold, think about bonuses and fines. If we talk about advertising costs, then what is required here is not reduction, but optimization, which is also available with the Universal Accounting System. USU allows you to take into account sources of attraction, track the effectiveness of marketing campaigns and wisely distribute the advertising budget, achieving maximum returns. The more seriously you approach the issue of optimizing advertising promotion costs, the better results you will get in the end.

Today we will talk about how much it costs to open a hairdresser, or more precisely, what expenses you should prepare for and what is the payback period for such a business idea. We would like to clarify right away that in this article we are considering a business plan for a hairdressing salon with calculations for 2019 for 4 chairs: 2 places for men and 2 for women. This number of jobs will be quite sufficient if the volume of your investment is small and all you are counting on is an economy class cabin. So, let’s take a step-by-step look at all the possible costs, after which we’ll summarize the earnings.

Salon summary

Before you create a business plan for an economy class hair salon, you need to completely decide for yourself what the salon will be like, making a brief description of the enterprise.

So, in our example of calculations, a hairdressing salon is presented with 2 workplaces for women and 2 for men, i.e. total - 4 chairs. The opening hours of the premises are from 10.00 to 20.00, which is the optimal time for clients. When opening, you can include:

haircuts (including model ones);
hairstyles;
shaving;
hair dyeing;
perm.

In order to open an economy class hairdressing salon, this will be quite enough. In the future, as your business develops, you can additionally open a solarium, manicure, pedicure, children's haircuts and other types of services.

Room

Having decided on the number of chairs, you can easily calculate the required area of the room. It is enough to allocate 7 m 2 rooms for each workplace. In total, 4 seats will require 28 m2. We add a waiting room (hall), a bathroom and an area for working staff, we get approximately 40-45 m2. Based on this calculation, you will need to find a suitable non-residential premises for opening a hairdressing salon.

Depending on the initial capital, you can either rent the premises or buy them outright. As for rent, it will significantly reduce initial costs. The only point is to conclude an agreement for at least 5 years, because... You will invest money in interior decoration.

On average, rent of non-residential premises in a residential area of the city in 2019 will be 20 thousand rubles, purchase - about 2 million (for Russia). It is clear that the calculations for this business plan for a hairdressing salon can be called average, because... in the village and in the center of Moscow, costs will be very different.

It should also be noted the costs of repairs and decorative finishing of the premises. If you try, you can find good specialists who will renovate the interior for 100,000 rubles without taking into account materials.

Permits

Having selected the premises, you can proceed to the preparation of all documents. The first thing you need is to open an individual entrepreneur with a seal and a current account. If you do everything yourself, the costs will be 2300 rubles (800 state duty, 500 stamp and 1000 bank account). Hiring a specialized company that will help you do everything will cost up to 10,000 rubles.

In addition to the individual entrepreneur, you will need permits from the SES, state supervision, and of course, a certificate as a hairdresser if you decide to independently participate in the business. In addition, you will have to pay for the design of utilities (water supply, ventilation and sewerage), so the cost of the project also needs to be included in the finished economy class hair salon business plan. As a rule, the cost of all the listed documents, taking into account the independent opening of an individual entrepreneur, is no more than 10,000 rubles.

Equipment

Let's move on to calculating the next costs in the business plan - the purchase of equipment and furniture for your hairdressing salon. For at least 4 jobs you will need:

2 hydraulic chairs for the men's room.
2 chairs with sink for the women's room.
4 hairdresser workstations (large mirrors with a bedside table).
1 wardrobe or hanger.
2 benches in the waiting room.
TV.
Office equipment.
4 sinks.
8 hair clippers.
4 hair dryers.
3 curling irons.
Combs, scissors, razors.
Shampoos, creams, varnishes for the first 3 months of work.

You might be interested in: Opening a pick-up point for online store orders

It is also recommended to buy a boiler for heating water so that the hairdresser can function normally when the hot water supply is turned off. Additionally, you will need a minimum set of furniture for the staff room, as well as the bathroom. In total, the equipment costs in the business plan for opening a hairdressing salon will be:

Name	Cost 1 piece. in thousand rubles	Quantity pcs.	Total cost in thousand rubles.
Hydraulic seats	8	2	16
Armchairs with sink	16	2
Hairdresser's workplace	10	4	40
Wardrobe	5	1	5
Benches in the waiting room		2
TV	15	1
Office equipment	25	1	25
trimmers	2,5	8	20
Hair dryers		4
Curling iron	2	3
Combs, scissors, razors
Shampoos, creams, varnishes
Total:

In total, the cost of equipment when calculating a ready-made business plan for a hairdressing salon for 4 places is approximately 207 thousand rubles. Taking into account the bathroom, boiler and furniture, you can invest 257 thousand rubles in a room for working staff. Please note that the cost of all items in the calculations was taken for 2019 and is not the lowest, so the price tag of the plan can still be reduced a little if you find cheaper, but at the same time high-quality products.

Staff

The next thing you will have to spend money on when opening an economy class hairdressing salon is the salary of the craftsmen, administrator and accounting department. As for the craftsmen, it is most profitable to work according to the percentage of profit system. A payout of 20 to 40% would be acceptable. An alternative option is to place a bet +%, but only in this case, reduce the interest payment several times. The average salary of a hairdresser should be at least 20 thousand rubles. If this is a master with experience, then even 25 thousand rubles. In total, for 4 jobs you will need to hire 6 people with a variable work schedule, which will amount to monthly costs in the business plan of 120-150 thousand rubles.

It is not necessary to hire an administrator. At first, you can meet clients yourself and sign them up for certain services. It is recommended to outsource accounting. For such services you will pay approximately 80 thousand rubles per year, but in return all paperwork will be handled by a qualified employee.

Advertising

Well, the last thing that needs to be included in an existing business plan for a hairdressing salon is advertising costs. Initially, it is recommended to spend at least 30 thousand rubles per month on advertising. As the number of “our” clients increases, the salon’s advertising will spread thanks to them. In addition, it is recommended to make a pillar, as in the photo below.

The cost of such advertising will be about 2500 rubles. If you have initial capital from which you can allocate money for more noticeable and effective advertising - illuminated signs and billboard advertising, then be sure to use this method of attracting attention.

When calculating a business plan for a hairdressing salon, usually the cost of advertising campaigns is about 50 thousand rubles, which we will take for our example.

Don’t forget that it is important not only to come up with an interesting name for your salon, but also to make good advertising. Create your website, group on social networks. You can fill it with content using smmbox , thanks to this service you can quickly promote a group

We make a calculation

So, we have considered all the possible costs of opening a hairdressing salon, now let’s sum it up and look at the expense and payback tables to see how profitable such a business is. women's business idea in 2019. The report was compiled for the first 3 months, which should be enough to promote the salon.

Salary for masters 6 people. (including accounting) 10

Consumables

Other expenses (internet, utilities, etc.)

The monthly costs of the hairdressing salon according to our business plan are 190-220 thousand rubles.

Well, the last question, the most interesting for our readers, is what are the benefits of opening a salon? The minimum cost of a haircut is 200 rubles, but still the average bill, especially for a woman, is 500. For calculations, let’s take a bill of 350 rubles. If the location of the hairdressing salon is chosen correctly, in the first months there will be at least 900 visitors per month. In the future, the increase should be at least 50%, namely 1300-1500 clients. Total monthly revenue according to our ready-made business plan will be from 315,000 rubles. Net income – at least 95,000 rubles per month. The payback period for such a project will be 5-6 months (the average ranges from 6 to 14 months).

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Business plan for a beauty salon. Calculation of profitability of a beauty salon - low cost of services according to the list price

Project idea

Project concept

Structure of space use

Organizational plan

Marketing plan

Calendar plan

Financial plan

Investments in the project

Income

Expenses

Tax system

Break even

Revenue and net profit

Project effectiveness analysis

Risk analysis

Salon summary

Room

Permits

Equipment

Staff

Advertising

We make a calculation

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