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What can you sell in the spring? What are the best small business products to sell? Gadgets and mobile phones

Our age of high technology is good because many things can be done without leaving the computer. For example, today it is not at all necessary to spend time shopping - all purchases can be made on the Internet. This makes it easy for a novice entrepreneur to start and successfully develop a business selling goods online. Before creating an online store, you should carefully study sales statistics over recent years. If you understand what is popular with consumers in 2019, your business will be profitable. However, you should not rely only on popularity, because bread, alcohol and tobacco products are very popular, but their sale will not bring much profit. So what is profitable to sell? So, according to statistics, we can assume that in 2019 the best-selling products on the Internet will remain:

  • Smartphones, tablets, irons, hair dryers, vacuum cleaners and other small household appliances;
  • Shoes and clothing;
  • Tickets for transport, cinema, theater, concerts;
  • Perfumes and cosmetics;
  • Medicines;
  • LEDs;
  • Books;
  • Chinese products.

Depending on the size of the starting capital, you need to choose the price category of what will be sold in your online store.

According to statistics in 2019, the most sold goods on the Internet are cheap goods. In times of crisis, cost becomes a more important criterion than quality. Therefore, budget furniture, inexpensive clothing and food are beginning to be in demand. In addition to ordinary buyers, former representatives of the “middle class” are also interested in this price category.

What should you not sell?

Among the best-selling products on the Internet in Russia in 2019, there are categories that should not be sold due to fierce competition. These include gadgets and household appliances. If you still decide to sell the most popular goods on the Internet in 2019, then your competitors will be not only well-known and little-known trading platforms in Russia, but also Chinese online stores.

Clothes and shoes

Although buying clothes and shoes usually requires trying on, these are the best-selling items online today. Why? – yes, because a quality item on the Internet costs much less than in a boutique. In addition, people need to dress and put on shoes regardless of the economic situation in the country. Therefore, there will always be a demand for “clothing” goods. Online clothing store – different. The main thing is to choose the right assortment, take high-quality photos and product descriptions. Of course, there is a possibility that the item will not suit the buyer, so the risks of returns must be taken into account. To minimize such risks, you should carefully approach client consultations. With the right approach, selling clothes and shoes will bring good profits. Statistics show that, for example, last year dresses became the best-selling product for women.

Tickets for transport, cinema, theater, concerts

The times of resellers earning fabulous money are gradually gone. New technologies, including e-commerce, make it possible to purchase a ticket for any type of transport, as well as for all kinds of events, without leaving the couch. Electronic tickets can be called one of the best-selling products on the Internet. Of course, it will not be easy for a newcomer to this business, since competition in this segment is quite high. But if you are committed to serious work on the promotion and promotion of your ticket resale resource, then your business will be successful. Those who have potential partners – event organizers – can also make good money on tickets.

Perfumes and cosmetics

These categories are undoubtedly in demand among buyers even in difficult times. When opening an online perfume and cosmetics store, it is important to have a good website, conduct regular advertising campaigns and, of course, sell only high-quality products from well-known brands. If you think about what products are the most sold on the Internet during the holidays, then perfumes and cosmetics are one of the first options that come to mind. This product makes a wonderful gift for the New Year, Valentine's Day and March 8th.

Medicines

Medicines, herbs, medicinal teas and dietary supplements are also among the best-selling products in Russia. These categories, despite their popularity, can be harmful to human health. When reselling such products, be careful to sell only high-quality products. Pay special attention to the expiration dates of the product and the authority and reliability of the manufacturer.

LEDs

LED lamps can be considered the best-selling products in online stores in 2019. First of all, this is due to the fact that they consume half as much electricity as conventional lamps and last several times longer. The demand for these products is growing every day, as during the crisis people strive to save energy. The LED resale business is profitable, although competition in this area is already quite strong.

Books

The rapid development of the e-book market has not been able to completely replace traditional ones. Are books among the best-selling products on the Internet, how to find out? – It’s very simple: take a closer look at what many people are doing on public transport. – They read paper publications! Finding a bookstore that sells the necessary literature is a troublesome task. Therefore, buyers look for books on the Internet. Consequently, the resale of traditional books is a profitable business, despite the fact that many of us consider the electronic form of publications and documents more convenient. The markup for this category of goods can reach 50–60%, the payback of the business is at least a year.

Cheap goods from China

Chinese businessmen have successfully implemented ideas for producing in-demand items. The purchasing cost of Chinese goods is ridiculous. And in 2019, the best-selling goods from China on the Internet remain counterfeits or, more correctly, replicas of things from famous brands:

  • Adidas;
  • NIKE;
  • UGG Australia;
  • Timberland;
  • iPhone from Apple;
  • Converse;
  • Lacoste.

Many of the best-selling items on the Internet are not original, but are made by the Chinese of very high quality. Consumers do not see the point in overpaying “for the name” of the manufacturer. In addition, many brands locate their production in China, so local craftsmen learn the secrets of the masters and successfully use them in their technological processes.

First of all, find suppliers. To avoid dependence on one supplier, keep several wholesalers in stock in order to quickly reorient yourself in the event of a sharp increase in the purchase price of the items being sold. You can search for them on specialized forums, ad sites, and at thematic exhibitions.

Depending on your capabilities, you need to choose a scheme for working with a supplier. There are several interaction options.

Today we will talk about what to sell online: how to choose a product for or some other form of doing business and making money online. As you know, literally everything is bought and sold on the Internet now; it’s almost impossible to find something free. However, it is still getting bigger and bigger, everyone is selling something. At the same time, some products sell better, others worse, and some are unable to organize online sales at all.

Therefore, before you start selling goods, it is very important to understand how to choose a product for an online store, what to sell on the Internet, what sells well and what doesn’t. How to do this - this will be discussed further.

So, there are three ways to choose what to sell on the Internet, let's look at them.

Method 1: sell what you understand. For example, products that are somehow related to your profession or hobby. This option is interesting because you will approach the matter, as they say, with soul, to the maximum extent of this concept. And this is always a good guarantee of achievement.

By selling those products that you are well versed in and that you simply love, you can not only provide qualified advice, but also literally inspire a potential client to buy with your own experience and impressions. And this is a rather important quality.

Method 2: sell what is less represented in your region. If you are thinking about how to choose a product for an online store that will operate in a certain region or a particular city, it makes sense to analyze the existing offers and try to occupy a niche among them that is either poorly occupied or even not occupied at all.

In this case, you will also have every chance to develop a profitable Internet business, unless the goods are too specific, and there is also demand for them in the region.

Method 3: Sell what sells best online. You can find many research results that show the volume of trade turnover on the Internet for different groups of goods. I compared the data from several such studies, and it turned out that the following groups of products sell best on the Internet:

  1. Clothes and shoes. According to all data, the leader in global sales on the Internet is precisely this group of goods, although it would seem that buying things online is not entirely convenient due to the lack of the possibility of trying them on. However, they buy and buy very well.
  2. Goods for children. A variety of things: toys, clothes, shoes, accessories, baby food, etc. This group of products is also always in the TOP of online sales, it is always in demand, so pay attention to it.
  3. Digital technology. The top three are completed by high-tech goods for personal use: mobile gadgets, computers, televisions, cameras, etc. It should also be noted that these are goods of a higher price category compared to the first two groups, so trading them from a warehouse will require a considerable amount of working capital.
  4. Goods for sports and hobbies. This includes sports equipment and clothing, as well as everything related to a wide variety of hobbies: fishing, tourism, photography, etc. When thinking about what to sell online, pay attention to this option: here you can choose a group of products related to your personal hobby, which will be a good key to success.
  5. Furniture and household goods. This group includes all goods that are in one way or another related to the arrangement of everyday life: furniture and other household utensils.
  6. Pets and pet products. Oddly enough, this group of products also ranks quite high in the ranking of the best products for sale on the Internet. And if you have a hobby of this type, you can connect it with an online sales business.
  7. Equipment for business. If all previous groups of goods were associated with personal consumption, then this is the TOP group in the business sphere. This includes a variety of types of equipment for production, trade, and service provision.
  8. Appliances. Washing machines, refrigerators, microwaves and other home appliances, as we see, are inferior in position to high-tech digital equipment, but are also among the sales leaders.
  9. Goods for beauty and health. When thinking about how to choose a product to sell on the Internet, representatives of the fair half of humanity, business women, most often lean towards this option. Indeed, cosmetics and personal care products are always in demand and sell well online.
  10. Accessories. And the last promising group of products for an online store that I want to consider are various kinds of accessories used by a person in everyday life: bags, watches, umbrellas, etc., there can be a lot of options here.

Separately, I would like to note that huge sales volumes on the Internet are provided by such goods as real estate and motor vehicles, however, I do not consider them because of their high cost. Nevertheless, if someone is interested in these product groups, you can organize the sale of them on the Internet.

Slightly less popular are books, gardening products, construction tools and materials, as well as various types of Internet services.

These are the 3 ways you can use to select a product for an online store.

The ideal option, of course, will lie at the intersection of all these methods: that is, it should be a product that you are well versed in, which is still poorly represented in your region and which is in demand according to general online sales statistics. If you can find just such an option, I think you will be guaranteed success.

By the way, there is another effective way to select products for an online store. It consists of first trying to sell some batch of this product through popular online auctions like Avito or bulletin boards in your region. If sales are successful, it means there is demand for the product, and you can consider it for opening an online store.

Now you know what to sell online. I hope this information was helpful to you.

I wish you success in business and high sales volumes! See you in future posts on !

The modern market is oversaturated with various goods and services, so many novice entrepreneurs find it difficult to choose a line of activity. If you want your business to bring good profits, you need to find an idea that will be in demand in any economic conditions. We will tell you in this article what is in demand among the population in 2019.

In-demand products

First, let's talk about goods that are in great demand among the population. First of all, this is, of course, food:

  • Meat and sausages;
  • Fish;
  • Dairy products;
  • Cereals;
  • Pasta;
  • Vegetables and stuff.

Household chemicals and personal hygiene items should also be mentioned separately. Such products are in high demand among the population even in conditions of economic instability. It never disappears from the market basket, which is why many experienced experts recommend that beginners open their own business in the food industry.

Regardless of income, people continue to buy:

  • Washing powder;
  • Toothpaste;
  • Detergents and cleaning products;
  • Shampoos;
  • Soap;
  • Cosmetics, etc.

When thinking about what product is in great demand among the population during a crisis, we should also mention alcohol:

  • Vodka;
  • Cognac;
  • Wine;
  • Beer;
  • Ready-made alcoholic cocktails.

Such a product attracts the attention of buyers, not only on holidays, but also on weekdays. Don't forget about tobacco products. Despite the fact that recently the state has been actively fighting smoking, many citizens regularly buy cigarettes, thereby bringing huge profits to tobacco manufacturers.

The production or sale of seasonal goods can bring enormous success to a small enterprise:

  1. Chilled juices;
  2. Ice cream;
  3. Hot drinks;
  4. Fuel briquettes;
  5. Seasonal clothes, etc.

When forming your own business model, pay attention to “impulse demand” goods. Many consumers do not perceive small things like candy, chewing gum or small chocolate bars as a purchase. But from the sale of such goods, which are in great demand among the population, you can make a good profit.

What is profitable to sell?

If you are planning to open a store, you first need to find out. The most important thing is to correctly determine what is currently in demand among the population. In this case, the business will flourish and bring excellent profits. So, let's try to figure out what sells well during a crisis:
  1. Equipment and electronics - phones, laptops, tablets, video cameras. This . Such a business will require you to have certain knowledge and significant financial investments;
  2. Products. If you open a grocery store in a good location, it will bring in a decent profit all year round. To increase the profitability of your enterprise, you can create a household chemicals department in your store;
  3. Shoes and clothing. Buy inexpensive, high-quality goods in bulk and sell them at retail at attractive prices. You can also offer consumers luxury products, but they are rarely purchased in small quantities;
  4. Stationery. Such a product is in great demand among the population at the beginning of the school year;
  5. Sporting goods. Many modern people are trying to lead a healthy lifestyle, so recently the demand for various sports equipment, clothing and exercise equipment has begun to grow. If you are interested in what products are in great demand during a crisis, be sure to pay attention to this market segment;
  6. Fabrics and accessories. During the crisis, many citizens sew their own clothes, so the demand for high-quality inexpensive fabrics, threads, needles, buttons, etc. begins to grow;
  7. Flowers. People celebrate weddings, anniversaries and other special occasions in all economic conditions. As you know, the best gift for any occasion is flowers. The cost of bouquets is sometimes several times higher than their cost, so such a business brings a decent profit;
  8. Kids toys. Parents try not to deny their kids anything, so the demand for children's products remains consistently high even during a crisis. In addition to toys, the assortment can include strollers, cribs, clothes, diapers and hygiene items.
  9. We figured out which products are in demand during the crisis. Now let's talk about what services will be in demand in conditions of economic instability.

    Most popular services

    To determine what services are in demand among people in your region, you need to carefully analyze the market. This will allow you to assess the level of competition, as well as determine the profitability of the business and its approximate payback period. At first, you can provide services yourself, without hiring employees. Once you have formed your own client base, you can hire qualified staff.

    The most popular services in demand by the population:

  • Minor repairs (husband for an hour). This business idea is perfect for beginners who are looking for... The "husband for an hour" agency offers clients a wide range of services - repair of household appliances, installation of plumbing fixtures, replacement of electrical wiring, sockets and switches. Before you begin, you need to complete paperwork, purchase tools, and place advertisements in local media. Such activities will bring monthly 30–50 thousand rubles of net income;
  • Freight transportation. This is a fairly popular area of ​​activity, since recently both legal entities and individuals have begun to use the services of transport companies;
  • Service and repair of household appliances. If you hire qualified specialists and conduct an effective advertising campaign, you can earn 50–60 thousand rubles monthly. To increase your revenue to 100–150 thousand rubles, you need to constantly promote your business and expand the range of services;
  • Hairdresser, cosmetologist. According to experts, this is a fairly promising type of commercial activity that can bring excellent profits. In order to open a small beauty salon, you will need approximately 300 thousand rubles. If the location of the establishment is successfully chosen, monthly revenue can reach 100 thousand rubles. The success of such a business also largely depends on the intensity of promotion and professionalism of the craftsmen;
  • Shoe repair. Such a business will require minimal financial investments from you - for paperwork, purchasing tools and raw materials. If you work independently, without hiring employees, you can earn 40–50 thousand rubles a month;
  • Organization of festive events. Services for weddings, birthdays, corporate parties and other celebrations are in greatest demand in large cities. If you provide an effective advertising campaign, the business will generate 50–150 thousand rubles of net income per month;
  • Funeral services. If you include the production and installation of monuments in the list of services, you can earn up to 200 thousand rubles per month;
  • Delivery of environmentally friendly products to your home. This business idea is perfect for rural residents who do not know. Many modern people care about their health, so they try to eat only natural, environmentally friendly food. If you organize regular delivery of fresh vegetables, milk, meat and other products to your regular customers, such a business will bring in 50-80 thousand rubles of net profit every month.
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What to sell in an online store: reasons for the popularity of online trading and market analysis + how to choose a popular product + 6 categories of goods that are profitable to sell on the Internet.

Recently, people have become accustomed to shopping online. The most interesting thing is that absolutely any kind of thing can be purchased online...

Despite the presence of large Chinese sites, not everyone is ready to wait about a month, especially if the item is needed completely suddenly and urgently, and there is no time at all to go shopping in search of a suitable one.

If we compare the statistics on the growth of income from online shopping and general trade turnover, we can notice a significant superiority of the first, in percentage terms.


Reasons for the popularity of online shopping:

We can talk about the relevance of online stores for a long time, but that’s just it: what is the most profitable thing to sell in an online store? is a really important question.

There is a certain range of products that have quite a lot of competition in the field of online sales.

For example, there are a lot of clothing sites that already have a name thanks to advertising on other resources. And some even managed to advertise their products on television.

Shoes, bags and other accessories are also common online, with the exception of designer items.

Analysis and market research, what is better to sell through an online store

Despite the fact that it is better to choose products that do not have very tough competition, sometimes you can be guided by what is most in demand during this period, since in this case the supply will not exceed the demand.

Of course, before doing so, it is worth conducting a marketing analysis, as well as researching the market in the region in which it will operate.

It is worth considering not only what product people are interested in, but also what methods of obtaining and paying for it are most often used.

In more detail you need to pay attention to such points as:

  • countries from which orders are most often made;
  • On the market;
  • pricing policy within which orders are carried out;
  • things that cause distrust in the online store.

If you believe the studies that were conducted in 2017 in Russia, we can identify the following countries that are popular among fans of online shopping:



You can also highlight the following list of the best-selling items through online stores:

% of customers who place an orderName
55 ClothMost often, it is women who use the services of such online stores.

The only drawback is that there is no way to try on the chosen outfit, but they are trying to cope with this problem using 3D modeling and various methods of selecting a figure.

42/22 Technique42% belong to small household appliances and various gadgets (phones, tablets, etc.), and 22% are larger household appliances.

This is due to the fact that the cost on the Internet is usually lower than in retail stores.

36 Games and entertainmentConsidering the convenience of making a purchase, fairly low prices and the ability to easily compare products, ordering toys and games via the Internet has gained the highest popularity among young mothers.
32 CosmeticsIt’s very convenient, given the opportunity to order expensive foreign cosmetics and personal care items at discounts.
14 Automotive partsMany entrepreneurs themselves order spare parts for cars in bulk, since in some cases it is more profitable than dealing through suppliers.
12 Sporting goodsSince the sports lifestyle has been quite well promoted lately, many people are often interested in ordering sports goods via the Internet.

How to choose what to sell in an online store: basic parameters


After all market factors have been taken into account, the next thing to consider is own knowledge and skills.

The better the seller understands what he is selling, the higher the likelihood of showing the buyer that he needs it.

It’s hard to disagree with this, because if a person who is far from plumbing starts selling bathrooms, he may not take into account the fact that it would be nice to sell faucets, pipes and other related products on the same site.
It's the same with other areas.

It’s worth immediately determining the scale, namely the range.

Obviously, the more choice a store has, the more profit it will bring, but is this true? What if you go too far and the business ends up not making the expected profit?

It is worth appreciating all the nuances. For example, in the case of bathtubs, it is a good idea to sell them together with other bathroom components, since it will be much easier for a potential buyer to order everything from one seller.

But in some cases, the store simply will not be able to compete with larger sites in all respects.

Capital expenditures- this is one of the main factors that influences the scale of sales through an online store.

If this is your first project, and initially there are no guarantees or skills to work on the Internet, it is better not to spend money on a huge and expensive assortment, but to pay attention to advertising the site and the products that can be ordered on it.

The creation itself also requires funds, especially in the case of a novice entrepreneur.


Just to create and promote the site, assuming that the entrepreneur has nothing to do with the creation, will cost about 170,000 rubles.

6 popular product categories for sale in an online store

    Despite the fact that the influx of various gadgets and reading devices has recently increased, books are still in demand. Often they are even purchased as a gift.

    Selling books through an online store has its advantages:

    • no expiration date;
    • do not require special storage conditions;
    • no problems with delivery;
    • no returns for faults.
  1. Pet supplies.

    Since now many people can boast of a purebred pet, there is no point in talking about the relevance of pet products.

    Pet products include:

    • feed;
    • toys;
    • sleeping pillows and other furniture for animals;
    • leashes, collars and other accessories.
  2. Toys for children.


    In this matter, it is very important to take care of the environmental friendliness of the products, since this is one of the main factors that a parent pays attention to when buying a toy for their child.

    • large markup (about 100%);
    • lack of seasonality or temporary popularity;
    • the presence of a specific consumer.
  3. Toys for adults.

    They can be very profitable, since not everyone has the courage to go into an intimate goods store and look at what interests him without any embarrassment.

    And as mentioned earlier, the Internet makes it possible to view the catalog without leaving home, as well as filter items by category.

    This can be either clothing or decorative items.

    Online hobby store.

    It can be absolutely any topic: dancing, drawing, fishing, etc.

    The most important thing is to understand for yourself what you are selling and have an idea of ​​who the client is and what he might need.

    It is better that he does not have the need to purchase something on other sites, but completely satisfies all his needs on one resource.

What is profitable to sell in an online store?

Having analyzed the market and the consumer, you can see that it is quite wide, but there is room for new entrepreneurs.

When choosing any topic and product for sale in an online store, you should pay more attention to the factors that worry the potential buyer the most:

  • Is the quality of the product adequate?
  • quality of service;
  • guarantees not to be deceived;
  • availability of fast delivery;
  • affordability.

In order to meet all consumer requirements, it is enough to simply do everything intelligently and honestly.

In the case of delivery, it will probably be most profitable to simply cooperate with a courier service that offers the highest quality service, as well as with those companies whose delivery prices are minimal, so that the buyer can always choose the service that suits him.

How to find a product to sell in an online store?

Listen to the expert’s opinion and draw conclusions:

Knowing which products are in greatest demand among consumers, you will accurately understand what to sell in an online store so that it brings stable income and moral satisfaction.

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