home Calculators What you need to start organizing holidays. Event organizing agency – business plan

What you need to start organizing holidays. Event organizing agency – business plan

Do you have organizational skills and love holidays? Try to make money from this by opening your own event agency! This is a fairly profitable, interesting and promising business with a minimum entry threshold. You will organize weddings, birthdays, corporate events and various children's parties, meeting new people and finding clients through word of mouth. This market has practically no competitors, especially in provincial cities. Let's look at how to open an agency for organizing holidays and how much you can earn from it.

How to register

To create such an agency, you just need to register as an ordinary individual entrepreneur. You need to select 92.3 and 92.72 as OKVED codes. This will allow you to cover the full range of event services.

Note: You can start registering not immediately after you decide to open, but after you have developed your own customer base. This will save you on taxes.

Don’t rush to register - first you need to develop a customer base and make the necessary connections

You will need to create a brand and a high-quality portfolio, otherwise you will have practically no clients. Therefore, you can simply host two or three events as an individual to gain the necessary experience, take some quality photos and shoot video footage of your work.

Which room to choose

You will definitely need an office. It should be in the city center, not on the outskirts or in a factory area. At first, you can save money by inviting clients to your home or making appointments in a cafe, but in the end you will still need a good premises that will emphasize your status as a reputable office.

A room measuring 25-30 square meters is quite enough to conduct successful activities. You will need to renovate it, decorating it in bright, attractive colors. We recommend inviting an experienced designer to design it - everything should be done professionally and harmoniously.

To get started, you will need to purchase a comfortable sofa, a table, armchairs, chairs, a couple of computers, a TV for displaying various photos and videos, a printer and a fax. Approximately, you will have to spend about 100 thousand rubles on furnishing the office, plus another 100 thousand on its renovation.

You will also need specialized equipment and decorations to run your business. But you don’t need to buy expensive DJ consoles or a large number of wedding dresses - you can rent them if necessary. When you realize that you really need the equipment constantly and it will pay for itself, then buy it.

For work you may need the following list of things:

You will have to spend about 150 thousand rubles to purchase this. Subsequently, you will most likely need a high-quality SLR camera and video camera, but in the early stages it is better to simply hire good photographers and camera operators with their own equipment.

You will need space to create an office and store props

Recruitment

So, you have already decided that you want to start organizing holidays as a business: where to start, how to succeed in this difficult task? If in the early stages you can work alone, then as you develop you are guaranteed to need help. You will have to hire:

Manager. He will take calls, explain various issues to clients, place orders and monitor their execution. The salary of such a manager is usually set at 10 thousand + a certain percentage of each order.
Designer. This person will be responsible for decorating the halls, ordering costumes, flowers, etc. Typically, designers receive a certain percentage of each order, but it is often cheaper to arrange for a permanent salary.
Driver with his car. You will have to constantly carry something from place to place, so without a car it will be difficult. You can simply hire a driver with transport for a salary of 10-15 thousand.

Opening a business in the entertainment industry is possible for a person who has worked in it for at least several years and studied the features of organizing holidays. This is a very specific direction. In the festive fun, the client does not notice the preparatory moments and difficulties of organization, everything seems simple and easy to do - that’s how it should be. Only a professional knows what efforts are made to create a holiday.

Study the demand in your city, draw up a detailed and realistic business plan. Think through logistics and management to the smallest detail. Build a customer base early.

Main risks

Despite their love for holidays and entertainment, residents of our country are not yet accustomed to paying for the services of professional entertainment agencies. This direction is promising and soon people will trust the organization of holidays to professionals. But at the start you need to work hard to achieve success.

Competition exists, but local agencies and musicians are not your main competitors. Television shows, luxurious concerts of stars - this is what clients will compare your performances with. You can win the battle only with unique, lively and high-quality programs, ideal organization and the desire to please clients in everything.

Holidays mean an abundance of alcoholic drinks. Acute situations will arise regularly. Think over your line of behavior and under no circumstances lose your composure.

“Step-by-step instructions on how to open a holiday agency”

Location

An office in the city center is prestigious, but renting such premises will cost a lot. Where can you stay at minimal cost?

Enter into an agreement with a restaurant, club or cafe to provide an entertainment program. In return, you receive free space and new clients from visitors to the establishment.

Rent a small and cheap room in a residential area and make an appointment with potential clients on the territory of the planned holiday. This way you will immediately study the situation and can quickly begin planning the celebration.

If you don’t have a decent office at the initial stage, you can meet with clients at home. But you should have a separate office; family members should under no circumstances distract you while communicating with clients.

After receiving your first profits, try to find a room. The office of an entertainment agency does not require any special sanitary requirements, but comfort, creative design, photographs of holidays and reviews from grateful clients are required.

Equipment

The specifics of the business are such that you will have to move around a lot. Transporting equipment and props, artists, guests, furniture, missing alcohol, food, flowers and other things that you don’t even know about at the moment requires transport. A passenger car is not suitable for this type of work; a bus is required. If you cannot purchase a car, enter into a lease or cooperation agreement with a transport company.

Bright, colorful and varied props are needed in unlimited quantities. Does it have to be expensive? Not necessary. In second-hand stores, thrift stores, sales and souvenir shops, very original items can be purchased for pennies. Experienced workers in the entertainment sector regularly and purposefully make rounds of such retail establishments. It is not necessary to look for props for a specific competition; often an original or funny thing suggests an interesting act to the artist. Make acquaintances with the managers of costume workshops, specialty stores or local theaters from whom you can rent costumes and props.

The most serious investments will require sound equipment. A lot depends on the quality and strength of sound, and you cannot skimp on equipment. The minimum kit looks like this:

The minimum cost of such a kit is about 150,000 rubles. Its power is enough for a small hall and organizing a party for 50-200 people. To hold an outdoor event, more powerful and expensive equipment is needed.

How can you solve the problem of lack of funds for equipment? Under no circumstances buy a cheap one - due to its low quality, it will let you down at the most crucial moment. Equipment failure during a holiday will put an end to your agency. There are a lot of offers for renting sound equipment and lighting equipment. Similar services are provided by specialized stores and music studios. You can purchase a minimum set of equipment under a leasing agreement.

Personnel

If you have decided to open an entertainment agency, it means that you already know or work with talented entertainers and musicians. But you still have to look for employees.

If you have your own car, you need a driver. You should look for a creative person for this position. The driver will communicate with clients, help with organization and, if necessary, participate in entertainment.

A manager is also needed. This person must navigate all the components and intricacies of the entertainment industry. Also, he must be a bit of a psychologist, because after a few minutes of conversation with potential clients, the manager must feel what the customer wants and offer him ideas in the right direction. A dull and businesslike style of communication in the entertainment industry is unacceptable. You are selling people positive emotions, which means the manager must be a friendly, creative and cheerful person.

The permanent staff may include a toastmaster or entertainer, a DJ or a team of musicians. If you are able to pay these people decent salaries, don't skimp.

An option is to invite freelancers. To do this, you should visit popular entertainment venues, cultural events, performances by theater studios and concerts of young musicians. Meet emerging talents, offer your help in finding income, create a portfolio and offer clients programs with their participation.

When working with creative people, you should not expect easy paths and simple solutions. No matter how much you pay your employees, breakdowns due to creative crises, whims and showing up at work in a drunken state will inevitably happen. It is extremely important to maintain a reasonable balance when working with people. You cannot react too harshly, because emotionality, inconstancy and vulnerability are natural traits of a creative person. But you cannot lose control of the situation, because obligations to clients must be fulfilled regardless of the circumstances. Each freelance situation will be resolved individually, and the presence of preliminary agreements with the widest possible range of artists will help to overcome any difficulties with honor.

Documents and licenses

To work in the entertainment industry, at the start it is enough to register an individual entrepreneur. Select OKVED code 92.3 and 92.72 - this will cover the entire range of services related to organizing holidays.

Experienced heads of entertainment agencies recommend drawing up documents after you have acquired at least a minimum number of clients and received orders for the first holidays. The period from the start of organizing an agency to the first party or wedding celebration can last indefinitely. You will not receive a profit, but you will have to pay taxes.

Marketing

Starting with a small start-up capital, you will not be able to cover all areas of entertainment. It is better to focus on a narrow specialization, for example, children's parties or weddings. Perhaps your niche is corporate events. Gradually you will be able to expand the number of offers.

Without an agency website, it is naive to expect success. Your website should be popular, interesting and of high quality. Here you can post not only advertisements, but also portfolios of completed projects, inform about new products, world cultural events and city events, introduce talented youth and organize competitions.

Word of mouth does not lose its effectiveness in this area. A satisfied customer will definitely share your phone number with friends and acquaintances.

Summary

A holiday agency can be a very successful business, but you must think through all the risks and do everything to avoid them. The entertainment industry is unpredictable and specific - prepare for the need to be flexible and solve non-standard problems.

Opening a company for organizing holidays today is not difficult - the threshold for entering the business does not exceed 300 thousand rubles. That is why the number of young event agencies is growing every year. Although one or two companies out of ten manage to get promoted. The main work of such agencies is organizing weddings and corporate events, since these services are most in demand among the population.

Choosing premises for opening an event agency

Opening an agency for organizing holidays begins with finding office space. Although for the first time of work you can do without it. This significantly saves the company's fixed costs. As the client base grows, the need for an office increases. It’s more convenient to meet clients here, and in general, the presence of an office means a certain solidity of the company.

Fortunately, the size of the room is not so important. The optimal size is a room of 20-30 m2, rented in the central part of the city. The rental cost, depending on the region, ranges from 500 to 3000 rubles per 1 m2. It is advisable to decorate the room in a bright and unique style, install upholstered furniture, a couple of computers, a fax machine, a color printer and a large screen for showing clients samples of ongoing events. All this will cost from 70 to 100 thousand rubles.

What equipment to choose for this business

The peculiarity of the business of organizing holidays is that it can be started either from scratch or vice versa, spending hundreds of thousands of rubles.

Business gurus recommend not purchasing the most expensive equipment at the start. Most of what is required can simply be rented. For example, sound equipment can be provided by a DJ, costumes and decorations by a presenter. You should buy expensive equipment as needed, in accordance with the growth of your customer base.

The first thing you can buy after promoting your business is audio equipment: speakers, sound amplifier, microphone, mixing console, lighting and laptop. The cost of the entire set starts from 100 thousand rubles. Then you can think about purchasing a video camera, a professional camera and the agency's personal car.

Recruitment for an event agency

In the first stages, a start-up agency will need at least:

Account Manager. A manager is needed to receive and process calls, which can receive up to 50 per day during the season, as well as to communicate with specific customers. The manager's salary is usually piecework - 5 thousand rubles. plus a percentage (5-10%) of the order.
Decorator of the hall (festival). Also one of the key employees of the holiday agency. Much depends on the imagination and experience of this specialist. His salary must be at least 30% of the order value.
A driver with a personal car who will deliver personnel to the customer’s premises. Salary 10-15 thousand rubles per month.

In addition, to fulfill a wide range of orders, you will need to hire musicians, videographers, photographers, DJs, presenters, and so on. But only large and well-established organizations can maintain a large staff. For start-up companies, this business model is fundamentally unprofitable.

Therefore, the key success of a start-up event agency is a wide range of acquaintances with performers. The director’s communication skills and ability to communicate with creative people are the key to the success of this business. It will be necessary to establish contractual relationships with a variety of performers. For example, DJ services will cost 5-6 thousand rubles per evening. The services of live musicians (violinist, guitarist, etc.) are somewhat more expensive - from 6 thousand rubles per hour of work.

A host of the event (toastmaster) will definitely be required. At the same time, it is advisable to have both expensive and “cheap” performers in service. The services of an ordinary performer are estimated at 5-7 thousand rubles per evening. This category includes aspiring presenters and employees of cultural centers. Their programs are often boring and monotonous.

The next category includes more experienced and creative presenters. Their services cost from 8 to 15 thousand rubles. Such a toastmaster is able to come up with an original script for any holiday in a few minutes.

And finally, the last category includes the most expensive “elite” presenters, whose services start from 30 thousand rubles per evening. Such performers can not only spend the evening, but also perform musical compositions or dance themselves. They make every evening truly unforgettable. Such presenters are offered to wealthy customers, large companies and other VIP clients.

The markup on third-party services is no more than 10-15%. Setting prices above the market average, especially for a young company, is not advisable - competition in this market segment is quite serious.

How to use advertising to promote your event business

A start-up business needs advertising like air. But its effectiveness often depends on the quality of the agency itself. More than 80% of clients come on the advice of their acquaintances or friends. That is, the main promotion channel for the agency is ordinary word of mouth.

Directly calling customers by phone is considered a fairly effective method. At the same time, it is important to monitor the holiday calendar of potential clients. When there is an anniversary at a particular company, when the director’s birthday or a prominent professional holiday - all this will allow you to make very good money if you make a fuss at the time.

It would be useful to create your own business card page on the Internet. Today, almost every more or less reputable agency is represented in the online directory. It will take at least 40 thousand rubles to create your own website, fill it with information and promote it.

How much can you earn from this business?

Organizing holidays is an exclusively seasonal type of business. The peak of orders occurs in June - September, when the wedding season is underway, as well as in December during corporate events. According to experts, it is better to plan the opening of a company in the spring in order to earn a “starting” reputation by the time weddings begin.

You need to be prepared for the fact that for the first 5-6 months of work your income will be negative. It’s good if at this time the number of orders is 2-3 per month at a price of 30-40 thousand for each. This will allow you to pay for the rent of the premises and staff salaries. Ultimately, the period for an agency to reach a constant profit depends on the efficiency of the business organization and averages 1-2 years.

Which tax system to choose for an event agency

The organizational form of a holiday agency can be the usual individual entrepreneurship. Fortunately, the registration procedure is as simple as possible, and the cost is minimal. As a taxation system, you can use the simplified taxation system (USN 6% or 15%) or purchase a patent.

How much money do you need to start a business?

The costs of opening a small agency, as noted above, start from 200-300 thousand rubles. The main costs are setting up an office, purchasing sound equipment and advertising. But these costs can also be avoided. When starting a business, you can do without an office - start with a simple visit to kindergartens. Hang advertising brochures in them, negotiate with directors. The potential client base of one kindergarten is about 70 people. The average “check” for one holiday is 500 rubles per child. Total revenue from one kindergarten is 35 thousand rubles. Part of the funds will go to pay for animators, a photographer and a musician. The total profit on average is 10 thousand rubles per kindergarten.

Of course, the business of organizing holidays cannot be called simple. Behind the apparent ease of opening a business, there is a lot of painstaking work hidden. You have to work with musicians and artists - people who are creative by nature. And they, unfortunately, are not always punctual and accommodating.

That is why such a business is more suitable for young and energetic people who can build a successful business on ambition and determination alone. Somewhere you can personally play the role of Santa Claus, DJ or photographer at a wedding. Such people are able to open a business with almost no start-up capital, based on their own originality and creative thought.

A children's party agency is one of the few businesses that can be built practically from scratch, relying on the enthusiasm and organizational skills of the project initiator. At the same time, there is a chance from a modest entrepreneur to become a full-fledged organization with a large staff of professional performers in the person of animators, photographers and video operators, designers, DJs, showmen, and so on.

The scope for thought in this matter is simply enormous! Here are just some of the services that the company can provide:

Animator on duty - this service is often ordered by children's cafes and restaurants; places where parents take their children to celebrate birthdays.
Express congratulations - the animator arrives at the appointed place and time (in a house or cafe) and congratulates the birthday person in the original genre.
Themed parties are an interesting and exciting mini-adventure for children (pirate, Hawaiian, cowboy, gangster parties, etc.).
Show programs are educational events that captivate the hearts of children: a soap bubble show, a fire show, a scientific and chemical show, a chocolate fountain.
Turnkey holiday. Full organization of the event: developing a scenario, choosing a room, sending out invitations to guests, selecting a festive menu, ordering a cake, decorating with balloons, etc.
New Year's greetings from Father Frost and Snow Maiden and much more.

This business is actively developing, competition is growing every day. This is directly related to the growing popularity of the service. The average bill for a small order is 7,000 rubles, of which the business owner gets about 4,000 rubles. On average, large VIP orders cost 50,000 rubles, and the income is about 20,000 rubles. A more or less well-known agency carries out 100 - 150 small and 5 - 6 large orders monthly. Potential profitability from 500 to 700 thousand rubles. per month.

There are also some restrictions. When opening an agency, it is important to assess the so-called market capacity. This indicator directly depends on the number of city residents and their average income. According to statistics, it makes sense to open specialized agencies for children's parties in cities with a population of at least 200 thousand inhabitants. In small towns, it will be extremely difficult to earn good money due to the lack of the required number of orders. Here, such services can only be provided as additional services in a traditional event agency.

Organizational matters

“To test the market, at first, you don’t have to register a company,” advise some market players. The advantage of such a business is that you can test your strength with minimal losses. The first orders are usually received from social networks and through friends. A suitable occasion can always be found (New Year, Children's Day, birthdays, etc.). It is not necessary to take money - the main thing is to make your first portfolio (photos, videos) and get good reviews. It's more valuable.

The same can be said about an office: you should spend money on renting and furnishing the premises only after proper promotion of the organization. Costumes and props are perfectly stored at home, and meetings with clients and potential order executors (animators, photographers, etc.) can initially be held in co-working centers or regular cafes. Renting a workplace in a coworking center will cost about 1,500 rubles. per week (~300 rubles per day). Similar establishments operate in almost every regional center.

As soon as you receive stable orders, you can register your business. It is enough to register an ordinary individual entrepreneurship. Although some people think that the “agency” must certainly be registered as a legal entity (LLC). But this may turn out to be a waste of money (registering and maintaining an LLC is somewhat more expensive than an individual entrepreneur). The need to register a legal entity will only appear when large corporate orders are received (when the company will need to pay VAT).

Suitable OKVED standards for a children's party agency: 92.3 “Other entertainment and entertainment activities” and 92.7 “Other activities for organizing recreation and entertainment.” The simplified taxation system (“simplified tax system”) can be used as a taxation system. This will relieve the company from the obligation to pay income tax, VAT and real estate tax.

Qualitative approach

The competition among agencies for organizing children's parties is more than high. Especially when it comes to large cities. “There are many theater universities in Moscow that train thousands of actors. Not all of them manage to find a job, so there are more animators in the capital than guest workers,” says Vlada Chizhevskaya, a participant in the “Business Youth” project.

Therefore, it is very important to learn to stand out from this “crowd”. You need to take into account any little things that will ultimately form a general opinion about your company. Reliability is one of the first indicators in the agency’s work. You need to try not to leave calls unanswered, to please every client. Only discipline and clear organization of the process can give results.

The next point is the quality of services. You should not skimp on the appearance of animators and buy shabby, used costumes and life-size puppets. “We sew all the costumes ourselves, and they turn out really cool,” says Vlada Chizhevskaya. By the same principle, the use of banal costumes, like Cinderella and Aladdin, will not work. This will no longer surprise modern children. Give them something modern, like Minecraft, Winx, Peppa Pig, Benten and others.

Selecting performers (animators, showmen, photographers, etc.) is another important step towards building a profitable children's party agency. It is necessary to cooperate with those people who love their profession with all their soul and heart. If a person likes a given task, he will do it with full dedication. Children always feel this, and therefore their parents feel it too. Only in this way will the agency be recommended to other people, and there will be many repeat orders.

Advertising is the engine of progress

You can search for main orders through the Internet and word of mouth (tips and recommendations from clients). The World Wide Web provides many opportunities for the development of a company. With the advent of decent income, you should definitely create your own website. A considerable share of orders in large cities comes precisely after viewing the agency’s website. The page should contain bright photographs, videos from holidays, information about the work of the company and personnel, information about awards and achievements. It is important to maintain a separate category with reviews. Sometimes you can ask clients to write a positive impression about the services provided.

Some part of the budget can be spent on contextual advertising in Yandex Direct or Google Adwords. It will be very effective. As evidence, it's worth looking at the number of search queries. For October 2015 the phrase “birthday entertainers” was tried to be found about 19 thousand times through Yandex alone (across Russia). In Moscow, such a request was searched 5,539 times, in St. Petersburg 1,732 times, in Rostov-on-Don – 663 times:

If, according to search results, your site appears in the TOP-3, calls and orders will certainly come, you just need to create a high-quality resource.

Seasonal factor

Children's parties, like any other activity, have seasonality. Most orders occur on New Year's days and holidays; orders are steadily coming in spring and autumn. But in the summer, when all the kids go to camps and villages, the number of orders decreases sharply.

“At the very low point of the season, I decided that I definitely needed to rent an office, a lot of money was invested in advertising, and advertising investments in the off-season went to waste. As a result, at the end of summer I found myself broke,” says Vlada Chizhevskaya. Therefore, it is better to wait out periods of decline calmly, without being distracted by unnecessary actions. This will save you money, and autumn is just around the corner.

Approximate investments for opening a full-fledged children's party agency

Deposit for office rental (40 sq. m.) – RUB 30,000.
Cosmetic repairs – 50,000 rubles.
Purchase of furniture and office equipment (including the purchase of a high-quality camera) – 150,000 rubles.
Purchase of costumes, life-size puppets and props – 100,000 rubles.
Advertising budget (website creation and promotion, outdoor advertising) – 150,000 rubles.
Training, development of communication scripts – 30,000 rubles.
Business registration and other org. expenses – 50,000 rub.

Total – 550,000 rub.

Video - an example of a successful business (Business Youth project)

Today, to celebrate an anniversary, wedding, birth of a child, or christening, people are not satisfied with just a feast.

The soul requires something unusual, memorable for a lifetime. In addition, sometimes it’s a good idea to show off. Organizing everything is not easy or cheap.

Therefore, they began to resort to the services of professionals. Event management agencies have gained widespread popularity. That is why this type of business is very interesting for entrepreneurs. It is necessary to more carefully cover all the main aspects characteristic of this field of activity.

What do you need to remember when opening an event planning agency?

The business plan of such an organization is quite simple. First you need an office. This is the face of the future agency. It can't be boring or standard. The office should demonstrate that creative people work here who can turn life into a holiday. You also need to approach the selection of personnel correctly. Sometimes the toastmaster at a wedding inspires horror, and the clown in a children's restaurant makes you sad. It shouldn't be this way.

Before you open a holiday agency, you will need to prepare and do a lot of things. For example, you need to purchase equipment: musical equipment, projectors, screens, decorations, etc. You will have to buy vehicles. And these are additional costs.

Much will depend on the vehicle model. It would be nice to brand it with the organization’s logo and some funny picture. It would be an excellent option if all of the above can be rented profitably.

Promotional activities and registration

You need to be prepared for the fact that there will be expenses for advertising and marketing, since the competition in this market is quite serious. You will also need to register your business. As an organizational and legal form, you should choose LLC.

This choice is the most optimal, since there will be many companies and corporations among regular customers. The entrepreneur will also need to select a certain type of taxation. You will not need any licenses or specialized documents to open an agency for organizing holidays.

A business plan should be planned carefully

Before starting your own company, you need to plan all your income and expenses on paper. This is the main part of a business plan. First you need to make a list of services that the agency will provide. For example, organizing celebrations such as birthdays, children's parties, weddings, off-site corporate events, skit parties, etc.

Each service implies a specific scenario for the holiday. In addition, for each item a list of everything necessary is compiled. For example, a banquet hall, a hall with a stage, transport, balloons, doves for a wedding, floral decoration, musicians, actors, costumes, photo and video equipment, etc. Thus, an approximate estimate for each type of event will emerge, at least “ from start to finish."

It will be useful to analyze how busy this market is in the city in which the holiday organization agency will open. The business plan will need to be supplemented if new ideas arise.

Business premises

How to organize an agency for organizing holidays so that it brings the highest profit? This is only possible if you choose the office location wisely.

It would be better if it was the business center of the city. There are business centers with many offices (and these are potential customers of the agency's services), shopping centers with huge traffic of possible private customers.

Such areas usually have good transport links, meaning it will be convenient for clients from other parts of the city to get there.

The office should consist of several rooms. The meeting room should be decorated creatively and expensively. The office for managers may be simpler (this is a back office), but it should be comfortable for work. And, finally, a room for rehearsals, setting up equipment, preparing a phonogram, etc. This is the minimum. After all, the director and accountant may initially share an office with managers.

Purchase of furniture and all necessary equipment

For the office you will need furniture, office equipment, computers, laptops, and stationery. This is in addition to the special equipment described above. The staff you will need is an accountant, a sales manager (one or more), a creative manager (one or more), and a designer.

It is important that the sales manager is a master of negotiations, knows how to talk with any clients, and is a charming and smiling person. He must form and constantly replenish and adjust the client base. Then he will not forget to congratulate you on your birthday, New Year, and housewarming.

It would be nice to know when the birthdays of children and beloved nephews are, to remember even the most unexpected occasions for holidays of all profitable clients. The rest of the employees, such as actors, musicians, waiters, cleaners, of course, do not need to be hired on a permanent basis, but rather use their services from time to time.

The site will be able to increase profitability

To increase the income that the holiday agency will generate, the business plan must be supplemented with a paragraph with a detailed description of advertising activities. In addition, it is necessary to familiarize the client with the full range of services provided by the organization. Therefore, you will need a website. Accordingly, there will be costs for promoting the resource.

It would be a good idea to advertise in the press, negotiate with the registry office so that they offer your services, and do mailings. You can hire a team of promoters who will distribute leaflets with information about the agency on the streets. As the agency grows, it is no longer possible to do without a marketer.

The main obstacle to starting a business is lack of money.

Thus, imagination is limited only by budget. After all, an agency can consist of two students who decorate the room with balloons and make the kids laugh in clown costumes. Or maybe a whole creative team that takes 500 people out into nature, organizes parachute jumps, a paintball tournament, fishing, bear hunting, and in the evening Elton John sings for them.

Also, the holiday agency business plan should describe the legal aspects of the company. Form of organization, charter, authorized capital, etc. You can invest in business with your own or borrowed funds. In Russia, banks do not lend to an entrepreneurial idea based only on a business plan. There are programs to support small and medium-sized businesses, but even there it is necessary that the company has been operating successfully for some time, and investments are expected in its further development.

The loan must be secured by something: the collateral is highly liquid and exceeds the loan amount by two or more times. Private investors also need guarantees. Plus, they tend to have higher interest rates. That is, it is easy to calculate how much you can count on in a given case. This is how an understanding of the project budget appears.

What expenses will an entrepreneur face?

It is worth summarizing what was described above and going into more detail about the costs. They will be needed for:

Renting premises. You will have to spend about 300 thousand rubles on this in a year.
Repair and finishing work. You will need to spend at least 50 thousand rubles.
The purchase of all necessary equipment costs about 100 thousand rubles.
The salary of managers is about 400 thousand rubles per year.

Thus, it turns out that before opening an agency for organizing holidays, you need to collect an amount equal to at least 850 thousand rubles.

Should you expect big returns at first?

A business plan is a long and painstaking work that may need to be delegated to professionals and ordered externally. You can write it yourself, but you need to take into account some nuances. You will need advice from a lawyer, accountant, tax optimization specialist, realtor, experienced recruiter, marketer, media relations manager, designer. All these services cost money. In the case of an external order, all these costs are the problem of the contractor.

Event agencies have a distinctly seasonal nature. The peak occurs in the summer and early autumn. In winter, corporate events are often booked during the New Year and Christmas holidays. But as experienced entrepreneurs recommend, you should open your company in the spring so that you can have time to gain a client base.

At first, you shouldn’t even think about an income that will exceed 40 thousand. Only after a certain time, when the number of orders is large enough, can you count on a profit equal to 70 thousand rubles. Naturally, profitability will only increase. The payback of the business will occur in approximately two years of active activity.

We hope that this review helped to understand the question of how to open an agency for organizing holidays. In any case, success in all your endeavors and prosperity!