How to organize a massage parlor. How to open a massage parlor from scratch and without medical education

Nothing can relax and tone muscles as well as a rational and high-quality massage. Absolutely every adult who constantly cares about their own health has confidence in this. Therefore, enterprising specialists in the field strive to open this establishment from scratch, even without having the appropriate license and education. Let's consider how to open a massage parlor from scratch, and what security and guarantees will be required for its uninterrupted productive operation.

Today it is simply a trend to express and show concern for one’s own health, and it is not surprising why there are so many massage establishments in large cities and provincial towns. But, despite the apparent oversaturation of the market, there is an acute shortage of such objects. Therefore, people who want to earn money and provide all possible assistance to the population strive to open their own offices from scratch in order to earn substantial sums and realize themselves as masters.

Directional specificity

Before opening your office and embarking on this painstaking process, it is necessary to briefly familiarize yourself with the regulations that provide detailed regulation of this area. After this, you can begin to determine the range of services that you would like to provide. This nuance plays an important role, since based on the classifier, massage of this type relates directly to medical activities that require licensing. As for hygiene procedures, you will not be in dire need of obtaining the appropriate level of education and obtaining a license.

Features of profitability

A massage salon is a profitable business that can pay for itself within the first six months of full operation. According to expert estimates, the profitability of this area is 25%, and it really allows you to earn a solid income. But the point is that simply conducting one session or a series of them is not enough. It is important that a one-time casual visitor turns into a regular customer and starts word of mouth, starting to bring representatives of their social circle to you.

Despite the apparent simplicity of this process, in practice there is a possibility of difficulties arising not only in terms of business formation, but also in the area of ​​customer retention. You will need to combine quality of services with affordable prices and regular discounts.

Preparation of documentation elements

A massage parlor, like any type of business, requires a certain bureaucracy, which means that you will have to work hard to ensure that your premises are 100% compliant with the law. The first thing this process starts with is the choice of the legal form of your institution, it can be an LLC, an individual entrepreneur. In the first case, you can hire a large staff and expand your sphere of influence; in the second situation, you can work as a private specialist with the possibility of subsequently scaling up your activities.

What to do with the license? We have already said that with the medical focus of your institution, the presence of appropriate education plays a key role. If this is not available, it is worth opening an LLC and hiring a managing professional who has this same education, and it will not be difficult for you to get the necessary qualifications. Even if you operate as an individual entrepreneur and do not have any qualifications, you can hire a licensed specialist by concluding a preliminary contractual relationship.

What else is needed to get started?

To start work, it is necessary to carry out a set of fundamental activities:

• understand the list of other services included in the set;
• hire good and highly qualified personnel;
• choose a room for work;
• carry out repairs and measures on equipment;
• obtain permits from the SES, consumer supervision, fire service.

To obtain these papers, especially the set of the last elements, it is necessary to first conclude contractual relations with third-party companies related to the removal of household waste, disposal of fluorescent light bulbs, and disinfection measures. And it is also important to conclude a contract that third-party organizations will provide you with washing and dry cleaning of workwear.

Features of room selection

When studying the question of what is needed to open such an establishment, it is worth noting such an important point as the selection of good premises.

Massage room option

In this situation, several fundamental conditions are stipulated that are important and necessary to take into account:

• the location should be strictly not on the base;
• the area must comply with the dignity. norms (8 sq. m per massage therapist);
• equipped with cold and hot water, shower, toilet, ventilation and air conditioning equipment;
• finishing of wall surfaces should be carried out using washable raw materials;
• An apartment located on the first floor of a residential building is suitable, but you will have to transfer it to a non-residential type fund.

This is the entire list of requirements that exist for people who want to organize massage services.

Repair work and its aspects

It would seem, live and be happy, everything has been ready for the business for a long time! It's time to start repairs, which can take the lion's share of your budget, a lot of time resources and effort. Before starting this process, it is necessary to ensure that you are thoroughly familiar with sanitary and fire safety standards. This aspect plays a key role, since the salon, prepared to receive citizens, will have to “accept” certain structures, otherwise you will not be able to work calmly.

So that later, in a hurry, you do not have to deal with changes in planning solutions and finishing of wall structures, it is better to study all the requirements in advance and adapt to them. As soon as all theoretical aspects are removed, you can begin to implement direct work activities. In this case, the main aspect is the formation of a harmonious space for comfortable and relaxing work of your specialists. An important role is also played by creating a comfortable environment for the client base.

It is important to know!

In order for your establishment to be considered productive, it is important to ensure that you choose a good color scheme and purchase appropriate pieces of equipment. Next to the counter where the administrative employee performs his official duties, it is worth creating a leisure area in which clients can wait for their turn.

Subtleties of establishment equipment

When it comes to this part, you need to acquire several items for work in advance:

1. Couches.
2. Tables.
3. Racks and shelves for special products.
4. Shower accessories.

It is worth choosing modern equipment so that it is subject to possible adjustment and possible changes in terms of the position of the surface for performing massage. If the range of services includes a massage therapist visiting the client’s territory, it is worth arming yourself with a mobile folding table. The reception room will need to be equipped with a sofa, armchairs, coffee table, and counter. Equipment for the bathroom is also important; this point has already been discussed earlier.

Massage oils

Services provided

When learning what it takes to open an establishment, it is important to start thinking through the list of services that you would like to provide. When it comes to a specialized establishment, it is clear that it is necessary to provide not just one type of massage, but several areas. And the more directions you can provide, the more popular and relevant your institution will be, and the faster it will gain popularity among clients. Of course, the key around which your activity will revolve is a healing and relaxing massage. If we talk about other types of procedural decisions, they will be completely dependent on the level of competence of the specialist.

Legal coverage of some points

In the process of providing such a set of services, the entrepreneur risks getting into a difficult situation, and this is due to the fact that this business situation is not well regulated and regulated by law. Therefore, in the process of starting a business, it is worth consulting with a lawyer and highlighting controversial issues for yourself in order to understand what requires additional documentation and what can be done without it.

Selection of working personnel

Professional massage therapist

If we proceed from the question of the number of massage therapists, then this number depends on the level of the establishment and the area of ​​​​its work. But in any situation their number should reach several people. Convenience will be created by the fact that each of your employees will be a real pro in a particular type of massage. In this situation, it will not be difficult for you to create special programs for your client base and make an appointment with a specific specialist who operates according to a special schedule.

In addition to a few people with specialized educational minds, you will need to hire a few more employees. This is a salon administrator-manager who keeps records of the client base, controls the recording and time of sessions, and accepts payment for the service. It is important to pay attention to the mandatory hiring of HR professionals, as well as the selection of directors. His role may be a hired specialist or a business owner.

Advertising aspect

Like any type of service, a salon needs a good marketing policy. In this regard, you must determine several “whys” that will cause visitors to come to your establishment. This information should be conveyed to potential clients through the use of various methods and techniques:

• posting advertisements;
• creating an address-type mailing list;
• providing business cards;
• distribution of advertising by mail. boxes;
• conducting a “live” presentation;
• advertising in the media;
• noisy opening.

Your goal is to attract attention and create a buzz around the item being opened. This is all you need to open an establishment without honey. education. According to preliminary expert estimates, the start-up amount will cost you 1,000,000 rubles. Despite the seemingly large expenses, you will be able to recoup them in just six months or a year. A professional approach to business activities guarantees improvement of your condition and expansion of freedom in terms of realizing your creative potential.

How to open a massage parlor: studying the market + collecting documents for opening an individual entrepreneur + premises for an office + equipment and materials for a massage parlor + who to hire + advertising and marketing strategy + when the business will bring net profit.

Relatively recently, only a doctor had the right to perform a massage, because it was considered a medical procedure. Today, such a service can be seen everywhere - in beauty salons, fitness centers and even at seaside resorts. It is in demand, because who doesn’t dream of relaxing after a difficult workout or simply undergoing a procedure to lift their spirits?

If you are interested in this direction, then think about how to open a massage parlor, and our material will help you with this.

Prospects for opening a massage parlor

As with any endeavor, you will face challenges. It will be difficult to find good specialists, rent space to open an office, collect all the documents, etc. On the other hand, it is relatively inexpensive, and the business will pay off in 3-6 months.

In order not to make a mistake with your idea, study your competitors personally. If you are the first who decided to open this kind of salon, then get down to business immediately. Unfortunately, most cities, even small provinces, know about beauty salons and massage therapists, so you will most likely have to deal with competition.

Personally visit all the massage centers in the city, study the list of services, pricing policy, and interior features. Pay attention to what other salons do not have, what you can focus on to attract clients.

Try to provide as many services as possible - preventive back massage, anti-cellulite, cosmetology.

As a rule, the target audience of massage therapists is women from 20 to 55 years old. Experiment and always listen to the opinions of service consumers, this is the only way you can achieve success.

What documents are needed to register a massage business?

If the idea of ​​opening a massage parlor is your first steps in business, then be sure to register yourself as an individual entrepreneur at the nearest branch of the Tax Service of the Russian Federation (look for the address here - https://service.nalog.ru/addrno.do)

1. Copy of the passport.
2. Individual taxpayer number.
3. Application in form No. P20001. It can be downloaded from this link - https://www.nalog.ru/cdn/form/4162994.zip
4. Provide the original receipt for payment of the state fee in the amount of 800 rubles (this can be done online - https://service.nalog.ru/gp2.do)
5. Statement of desire to pay tax according to the UTII or simplified tax system. Without this application, you will be transferred to the general taxation system.

Now let’s delve a little deeper into the process itself, how to open a massage parlor. In your application for registration as an individual entrepreneur, you must indicate what kind of activity you plan to engage in. Your goal is to open a massage parlor for prevention - in OKVED this is code 93.04 “Physical and recreational activities.”

If you work using this code, then you do not need to obtain any license from the Ministry of Health.

When you plan to treat people with massage, in addition to a license from Roszdravnadzor (it is valid only for 5 years), you are required to find a specialist with at least a secondary medical education. In this case, the type of activity according to OKVED will be completely different - 85.14 “Other health protection activities.”

Renting premises or where to open your own massage parlor?

To answer this question, you first need to understand who your target audience is.

If you will do a massage solely for relaxation, then you need to rent a room in the city center. There should be a large number of people, and as many potential clients as possible should know about you.

In the event that you are going to open a massage parlor and receive people on the direction of a doctor, it doesn’t make much difference where you are located. People go to any part of the city to see a competent specialist. Ideally, try to find a location near a city clinic.

It is best to enter into an agreement with a fitness center and open your office on their territory. What will it give? Instructors or stylists will recommend you, especially if you give them a free and high-quality massage. Their regular visitors will eventually become yours too.

The rented premises must have an area of ​​20-30 sq.m. Of these, you will give 10 m2 to your massage therapist to receive clients, the rest will go to the reception area and the director’s office. It will be good if you have a utility room where you will wash towels, store detergents, oils and everything you need to open a massage room.

The approximate cost of renting a room of 20 m2 is 25,000 rubles. It is best to choose a room that has already been renovated. Then you won’t have to spend money on buying wallpaper, tiles, paint or hiring workers.

Don’t forget that you will definitely receive an inspection from the Fire Inspectorate and SES:

Without official permission from these two authorities, you will not be able to open an office.

Purchase of necessary equipment

Perhaps the biggest expense that is needed to open a massage room is the purchase of all the necessary equipment and materials for the work.

The massage therapist will need a couch, a rack for his tools, and a massage table. For the administrator's office, you will have to purchase a computer for work, a table and chairs.

The reception area should have an administration desk, a clothes hanger, and a comfortable sofa for the waiting room. If possible, buy a plasma TV for the reception area so that clients do not get bored while waiting in line.

№	Equipment	Quantity	Total price (RUB)
Total:			110,500 rubles
1.	A massage table	1	13 000
2.	Couch	1	5 000
3.	Rack for towels, oils, etc.	1	3 000
4.	Administration desk	1	20 000
5.	Sofa	1	9 000
6.	Table	1	5 000
7.	Chairs	5	10 000
8.	Washing machine	1	20 000
9.	Laptop	1	19 000
10.	Clothes hanger	1	3 500
11.	Stationery		1 000
12.	Cleaning equipment (broom, floor rags, mop)		2 000

In addition, to work as a massage therapist, you will need to purchase oils, scented candles, and towels for clients that need to be washed every time.

It is better to purchase everything you need in bulk, because the expense is high, especially if there are many clients in the massage room.

№	Consumables	Qty	Final price, rub.)
Total:			32,750 rubles
1.	Massage oil (volume 750 ml)	20	14 000
2.	Aroma candles	50	250
3.	Washing powder	30 kg	3 000
4.	Towels (bath or sauna size)	20	8 000
5.	Hand towels	10	4 000
6.	Products for cleaning and disinfecting premises	5	3 500

Who should I hire to work in a massage parlor?

Your main employee is the massage therapist. It is important that he has work experience or at least has a certificate of completed courses in this field of activity. Do not spare him a good salary, because the development of the business depends on his work and skill.

At first you will work in one shift of 8 hours. If the flow of clients increases, then hire another massage therapist and increase work hours.

You will also need a manager who will control the entire operation and be responsible for the marketing strategies of your massage parlor. But at first, a businessman should take on these responsibilities - this will help both save money and get to know his business better from the inside.

You can’t do without a friendly administrator who will receive clients at the reception.

You can hire an accountant part-time or work remotely. Employees can take turns cleaning the premises or you will have to hire a cleaner from a cleaning company.

№.	Job title	Qty	Wage per month (rub.)
Total:			98,000 rubles
1.	Masseur	1	50 000
2.	Administrator	1	25 000
3,	Accountant	-	15 000
4.	Cleaning woman	-	8 000

How to open a massage parlor and tell about yourself?

Without advertising and a well-thought-out marketing strategy, no one will know about you. Seek help from someone who specializes in this area. For a certain fee, they will prepare a sign for you, a pillar, and order advertising in the media.

At first, give discounts and bonuses for your clients. For example, give a 10% discount for a referred client, and 20% for two visitors. You can print gift vouchers and sell them before the holidays. On the opening day of the massage parlor, host a small buffet and give clients balloons and calendars with your salon’s logo.

Be sure to print business cards with all contact information (telephone, office address, opening hours).

№.	View	Volume of advertising	Cost, rub.)
Total:			71,000 rubles
1.	Business cards	1,000 pcs.	2 000
2.	Signboard	1 PC.	40 000
3.	Advertising block in a newspaper	Price for 1 month	10 000
4.	Pavement sign	1 PC.	4 000
5.	Billboard	Rent for 1 month	15 000

Massage room based in your apartment.

How to open your own business? Business idea
massage parlor.

Let's summarize: when will a massage room pay for itself?

Let's summarize: how much will it cost to open a massage room?

№.	Expense item	Amount (rub.)
Total:		378,250 rubles
1.	Rent + utilities	30 000
2.	Opening an individual entrepreneur	1 000
3.	Purchase of equipment	110 500
4.	Purchasing the necessary material	32 750
5.	Advertising	71 000
6.	Staff salaries	98 000

Initial expenses will be approximately 400,000 rubles. This amount is acceptable for new entrepreneurs, which makes the idea of ​​opening a massage parlor even more attractive.

Now let’s calculate how much income we will have and when the business will pay off:

1. For 1 wellness massage session lasting 20 minutes, salons charge a fee of about 1,500 rubles. For a relaxation massage that lasts an hour and a half, the fee will be 2 times higher. Let's take as a basis for calculation the lowest cost for massage services - 1,500 rubles.
2. At first, there will be 1 massage therapist working in the salon. During an 8-hour shift, he will have time to perform, on average, 5 regular massages. Revenue for 1 day of work at full capacity will be 7,500. For 1 month, with the condition that the salon will work 6 times a week, we will receive an income of 180,000 rubles.
3. The amount of monthly costs consists of the cost of rent, staff salaries and an advertising campaign. In general, this will be about 150,000 rubles.
4. With the right approach, advertising and well-selected personnel, you can fully recoup the costs of your business in 12-14 months.

We described all the nuances and secrets of how to open a massage parlor and make it a successful project.

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Alexander Kaptsov

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A highly profitable business with minimal investment at the start attracts novice businessmen. It is from this point of view that a salon providing massage services is interesting. How to organize a massage parlor from scratch? What are the nuances of organizing a massage parlor: documents, equipment, personnel, advertising, marketing, etc.? How much does it cost to open a business?

What documents are needed to open a massage parlor from scratch?

In fact, the list of required papers differs from organizing a regular business only in the presence of sanitary and epidemiological documentation:

• You should register as an individual or obtain the status of a legal entity if hired personnel are expected. Although it’s quite enough to start a small business.
• The next step is to determine the activity code in accordance with the OKVED classifier. It is recommended to choose a sports and recreational area with code 93.04. Carrying out therapeutic massage involves obtaining a license, which is not always acceptable for beginners in this field.
• Next is registration in funds - Pension and others.
• Concluding a rental agreement for premises.
• It is mandatory to draw up a program for sanitary and industrial control and send it to Rospotrebnadzor for approval. This is a complex type of document, including a set of sanitary and epidemiological measures.
• It is also necessary to draw up internal documentation (list of services provided, etc.).

You cannot do without concluding special agreements:

1. To carry out deratization, disinfection, disinfestation work. In practice, this is the fight against microbes, insects and rodents.
2. For systematic disinfection of the air conditioning system.
3. For recycling and removal of garbage (other waste).
4. For washing work clothes.

Requirements and permits for opening a massage parlor

The main part of the requirements from the SES concerns the selected premises:

• At least 8 “squares” for the work of one massage therapist.
• Availability of a bathroom.
• Tile covering on the floor and walls. By the way, it is permissible to put washable wallpaper on the walls. One way or another, all surfaces will be subjected to special treatment weekly.

Thus, it is already clear that the appropriate permits are issued by the SES and fire supervision.

The final stage is a document from Rospotrebnadzor authorizing the operation of a massage parlor in a specific premises.

Location and premises for a massage parlor: buy or rent?

First, it is important to decide on the target audience. Clients who attend massage as prescribed by a doctor are of little interest in the location of the office. They come to any place, but only to a good specialist. This option is not discussed in this article.

A different approach to choosing a room if the main purpose of the massage is to receive pleasure, when a person, in essence, just wants to relax. Proximity to home is important here.

Therefore, the best place is considered to be:

1. One of the sleeping areas.
2. New microdistrict with luxury buildings.

Important think about customer convenience. It is advisable to place the office on the 1st floor. Ideally, a separate room is provided to one massage therapist. It is allowed to accommodate two specialists in an area of ​​at least 12 m². Sometimes this approach is even in demand. For example, for married couples and girlfriends who prefer to receive massage services in the same room.

The calculation of the total area of ​​the salon depends on the number of specialists, the size of the reception and administrative areas. The salon can be placed on 35 and 70 “squares”.

According to expert assessment, the number of massage therapists in one salon should not exceed 5 people. This is the optimal figure, which is based on economic feasibility.

Tangible benefits can be expected from small salons opened in different urban areas than from one, but large one.

It is not advisable to purchase premises at the start of your business. Suddenly the business doesn’t take off. It’s easier to give up renting than to adapt your own property for another activity. The most interesting option is a lease with the right to buy.

Equipment necessary for organizing a massage parlor

The list of equipment for a salon providing massage services does not include expensive equipment, but there are still costs.

Required purchase:

• Massage tables (according to the number of specialists working on one shift).
• Several couches.
• Portable couch – massages may be performed at clients’ homes.
• A table for the administrator and a sofa for visitors waiting in line.
• Several cabinets for bathrobes, towels, napkins and other things.
• Racks on which cosmetics can be conveniently placed.

In general, the expense item for equipment is 70,000 rubles or more.

Attention . The work of the salon involves the use of various special oils (base and essential) and creams. It is economically profitable to buy them in bulk at the appropriate bases. Retail prices are 20-30% higher. It is also important to factor in the cost of purchasing towels for visitors. On average, you need to have up to 20 pieces for one day of work.

How to decorate a massage parlor in an original way: examples of interior design

The design of the salon plays an important role in creating an environment conducive to the massage procedure. Interior elements should create a warm, cozy atmosphere for customers.

This is facilitated by:

1. Calm tones.
2. Availability of candles and aroma lamps.
3. Muffled light.
4. Artificially heated floor.
5. Of course, you can’t do without a mirror, shelves for clothes, benches and other little things that provide complete comfort to the visitor.

Appropriate decorative elements are:

• Bubbling fountains.
• Original lamps with adjustable light brightness.
• Natural attributes in the form of sea shells, bamboo, dried herbs.

It is important to determine in what specific style everything will be done . In Chinese, Japanese or otherwise. The main thing is not to get carried away. The abundance of objects is fraught with visual overload and looks tasteless. It's probably best to consult with an experienced designer.

Recruiting staff for a massage parlor: is it possible to work without a medical education?

Recruiting good specialists is the key to continued business profitability. It is to a high-class master that clients strive to get . We need professionals who are proficient in various massage techniques. Sometimes finding them is difficult for only one reason: high-class massage therapists already have their own salons.

There is another option: pay attention to those who are just starting a career in the field of massage services. That is, take on the training of employees and, in the future, improve their qualifications. The method is, of course, somewhat risky. It is necessary to understand that a trained person may well leave for another job at the first opportunity.

What are the requirements for massage specialists? Providing a certificate of completion of massage courses in a particular technique.

Attention . Having a medical education is required when performing therapeutic type massage (as prescribed by a doctor) and manual procedures. Any type of treatment is licensed.

What services does the massage parlor provide: approximate price list

The salon's services include the following types of massages:

• Medical (don't forget about the license).
• Hygienic, carried out for health and preventive purposes, to increase blood circulation or psychological relaxation.
• Sports, increases muscle tone and restores strength after sports activities.
• Cosmetic, has a beneficial effect on the condition of the skin.

Also, massage treatments differ in the degree of influence. Massage happens:

1. Pointed.
2. Classic.
3. Fragmentary.

Approximate list prices:

It is also important to take into account the demand for exotics when compiling a list of services:

Of course, the list can be supplemented in accordance with requests. According to statistics, the preferences of the majority of clients (75%) relate to relaxation types of massages.

Promoting a massage parlor: how to promote a business from scratch?

• Distributing leaflets.
• Posting advertisements.
• By posting advertisements on a local online forum and in city newspapers.

The main events are carried out in the area where the salon is located. The main task is to attract the first clients. “Word of mouth” will not play the last (possibly the first) role in the further advertising campaign.

Ready-made business plan for a massage parlor with calculations

Initial data:

1. Salon area – 35 m².
2. The staff consists of 4 massage therapists working in shifts.
3. Five-day work week 8.00-18.00.

Expenses of the preparatory stage:

Monthly expenses:

People began to take more care of themselves and monitor their health. Opening a massage salon today is a very profitable business. Initial capital, of course, is needed, but it is relatively small and pays off quickly.

Let's try to clarify the necessary steps for organizing and conducting such activities.

You must obtain a license from the Ministry of Health. It is completely legal to invite massage therapists not only from our country, but also from other countries. For example, Thai massage. After receiving the permit, you must register and formalize the foreign citizens invited to work.

A license is required if the office will engage in medical massage and manual therapy.

In other cases, if Thai, relaxation, cosmetic and similar massages are performed, it is not needed. Permission without expiration date, unlimited. You will have to pay a license fee and duty for it. Working without a license is less expensive, but there will be fewer clients, as the range of services will decrease.

The object is registered before opening. The documents are submitted to the tax office, after which the payment of business tax begins. Permits from the sanitary and epidemiological station and fire supervision are required.

If one person opens an office and plans to do everything himself, then it’s enough. If you plan to hire workers, it is better.

There is a lot of hassle in obtaining documents. Just to obtain permission from the fire inspectorate, you need to go through 3 stages:

1. First, the requirements are studied and fulfilled.
2. Next, an examination of the premises is carried out. It is checked whether it complies with fire safety regulations.
3. A conclusion is issued. A number of documents are attached to it and an application for permission is submitted.

You can watch an interesting interview with the owner of such a business in the following video:

Place and premises

For the convenience of clients, the establishment should be located close to their home. Thus, the salon should be located in a residential area, preferably in an elite one. In any case, the place should be easily accessible.

Equally important is the office space. To obtain permission from the sanitary and epidemiological station, it must meet its requirements. Activities are prohibited in the basement or semi-basement floors. For the convenience of clients, you should look for a room on the ground floor.

One massage therapist must have at least eight square meters of area. It is ideal when there is a separate room for each specialist. The required area is calculated from the number of massage therapists plus space for the administrative part. For example, if there are 5 massage therapists working in a salon, an area of ​​90 square meters is needed.

It is estimated that opening a salon with more than 5 seats is unprofitable. It is more profitable to open 2 or 3 small points than one large one.

The required standards are controlled by the sanitary and epidemiological station. In addition, she requires that walls in massage rooms have a washable coating. Disinfection of premises is necessary once a week. You should have an agreement with an organization that carries out such procedures.

Required equipment

Equipment and furniture are required for work. The furnishings of the reception room and offices should be provided. The reception area should have:

• sofa;
• coffee table;
• wardrobe for outerwear;
• reception desk;
• telephone;
• cash machine;
• preferably a TV, stereo system, coffee machine.

In the office you need:

• a massage table;
• whatnot;
• screen and so on.

You also need to buy everything you need for bathrooms and shower rooms. Visitors must be provided with clean towels.

Recruitment

Good specialists are the key to future success. Clients will travel to the salon from all over the city for these. We need to hire people with good honey. education, at least secondary, and preferably higher. It’s good if they know the technique of several types of massage.

Job massage therapists can be organized in two ways. This is either shift work or made to order. In the second case, the client makes an individual application, and the specialist arrives at the appointed time.

The massage therapist receives from 30% to 50% of the order cost; a good specialist can serve 9-12 people per shift. Between sessions he needs mandatory rest.

Also needed two administrators, they must be able to communicate with visitors and answer phone calls correctly. Required cleaner and accountant. The last position, at least initially, can be filled by the director or owner of the salon, then you can find a part-time person. All employees must have medical cards.

Drawing up a business plan

All the described steps for creating a massage salon are done one by one, some in parallel. For example, when applying for a license, you can look for a building and think about the best place to open. But the first thing the future owner must do is draw up a proper business plan. This is a very important step in preparing for the opening.

The document examines all aspects of future activities, considers the necessary costs, takes into account expenses in all areas and estimated profits. It is necessary to calculate the risks.

Regular expenses are calculated in advance. These are rent payments, utility bills, taxes, employee salaries, marketing expenses (advertising and other events), purchase of massage oils, creams and other consumables, entertainment expenses.

A properly organized salon should pay for itself in six months and start making a profit. If for some reason things don’t work out, the company is closed legally.

By receiving a good income, you can expand your business. There are three directions for this:

1. This is a massage and beauty salon. Definitely with an experienced cosmetologist.
2. You can open a SPA salon.
3. Rest and relaxation center. A swimming pool, sauna and all kinds of massage services are available here.

Marketing strategy

Marketing in business is a combination of factors that influence the fame of an institution and its popularity.

• This includes choosing a location. The salon must be remote from competitors, have parking spaces for clients, and a high level of service with an individual approach.
• What is important is competitiveness and stability of prices, their moderation, and programs for different segments of the population - children, pregnant women, and the elderly.
• Sometimes a special item is included for busy people - a day of relaxation. During such a visit, the client can immediately receive a range of services.
• A sonorous name for the salon and an attractive sign are important. This is the very first advertising move. Reputation will be earned later, but for now the task is to attract customers.
• The most effective way is advertising. You should distribute and post leaflets at stops nearby, provide information on the Internet, use all available means - advertisements in the media, on social networks.
• Good advertising before the opening is especially important. She must inform future clients that a wonderful salon is opening that will help preserve beauty and youth, announce exactly what services can be obtained there, and explain the advantages of this particular establishment.
• The salon should provide the most popular services. Now these are anti-cellulite programs and relaxation. We need to focus on them. This service is ordered by 70% of visitors.
• For the convenience of clients, an appointment should be made by telephone.
• A successful marketing move is personal business cards.
• Regular visitors should be supported and encouraged. A system of discounts should be provided for them.

Types of services

Massage rooms provide the following types of services. If you have a license:

• Medical massage.
• Manual therapy. A very popular and effective treatment for people approaching the age of forty. Almost everyone has back pain.

All other types can be carried out without a license:

• General massage.
• Classical.
• Sports.
• Reflex.
• Anti-cellulite.
• Canned.
• Aromatic.
• Energy and so on.

This list is very long. When performing medical massage, there are different techniques for different diseases. There is a relaxing acupressure massage. A separate list includes procedures for elderly family members and children, starting from infancy. Various water and cosmetic options, masks, wraps. The better the establishment, the greater the range of services it offers.

Mini salon

You can open such an establishment at home if you are a massage master. This is not prohibited by law. You must undergo training and obtain a certificate if you do not already have one. This is a way for those who want to open their own business, which does not require significant costs at the start, but at the same time profitable, with a good income.

If you do not provide therapeutic services, but only engage in massage, you do not need a license for such activities. It is necessary to register a private enterprise and register with the tax service.

Services can be provided on location. You need consumables, a folding massage table and a car are desirable. The cost depends on the qualifications of the massage therapist.

If you plan to open an office in an apartment or rented premises, you will have to take care of its equipment. It is best to rent a room in a hairdresser, beauty salon, or medical center. Although clients can be found anywhere, especially if the massage therapist is a master of his craft.

The office needs a massage table. Preferably good and comfortable, it is better not to save on buying it. The choice here is huge, in addition to ready-made ones, there is the opportunity to make a table to order. Next are consumables and elements that create a pleasant, relaxing atmosphere. It would be nice if there were flowers in the office. It is necessary to pay due attention to impeccable cleanliness and odors. Pleasant music will also come in handy.

A stable income will appear if you have a base of regular customers. This is the concern of the massage therapist himself. We need to advertise on the Internet, in the newspaper, wherever possible. Notify friends and acquaintances. Services should be provided with high quality, behave politely and courteously, and people will flock to your small, cozy office.

More recently, massage services were provided only by medical institutions. But now beauty salons, massage studios, and fitness clubs also do this. Consider opening your own massage parlor. You will first need to draw up a business plan for a massage parlor, where all income and expenses will be calculated in detail. In this article we will look at how to open a massage parlor from scratch and give an example of a business plan with calculations.

Advantages and disadvantages of opening a massage parlor

Required documents

If you are just starting to do business, then registering as an individual entrepreneur without forming a legal entity is quite suitable. In addition to the registration itself, you need to obtain a number of permits: from the SES, fire service and other authorities. The table below presents the necessary documents for registration as an individual entrepreneur and a legal entity.

Form of business organization	Benefits of use	Documents for registration
IP ( individual entrepreneur)	Used to create a massage room where you will be the main master and plan to recruit employees	receipt of payment of state duty (800 rubles); a certified statement from a notary in form No. P21001; application for transition to UTII or application for transition to simplified tax system (otherwise it will be OSNO by default); a copy of all pages of the passport.
OOO ( limited liability company)	Used to open a massage parlor to raise borrowed funds and scale the business, as well as if you want to sell the business.	application in form No. Р11001; LLC charter; decision to open an LLC or protocol if there are several founders (partners); receipt of payment of state duty (RUB 4,000); copies of the founders’ passports certified by a notary; application for transition to UTII or application for transition to simplified tax system (otherwise it will be OSNO by default). According to the law, the authorized capital of an LLC cannot be less than 10,000 rubles!
Patent for individual entrepreneurs	Used to create a massage room where you will be the main master (or up to 15 people)	application for a patent in the form of Order of the Federal Tax Service of Russia dated November 18, 2014 No. ММВ-7-3/589;

Sample list of documents:

• Contract of sale/lease of premises.
• Conclusion of the SES, sanitary passport.
• Agreement for deratization with disinfestation.
• Conclusion on fire safety.
• Garbage removal agreement.
• Presence of a book of reviews and suggestions on the premises.
• Documents for cash management services: KKM technical passport, KKM version passport, cashier-operator’s log, etc.

In the list of types of economic activities, select OKVED 93.04 (Physical training and recreational activities). This group includes: activities for the purpose of improving physical condition and providing comfort, for example the activities of Turkish baths, saunas and steam baths, solariums, spas with mineral springs, weight loss and weight loss salons, massage rooms, physical training centers, etc. Let's add a letter from the Federal Tax Service of the Russian Federation dated January 13, 2005 N 03-1-03/19/13 “On taxation of physical therapy services
« When providing health massage as part of physical culture and health activities (OKVED code 93.04), a license to provide medical activities is not required».

A license is required if you practice therapeutic massage.(Do not confuse massage and therapeutic massage! Physical education and health activities are aimed at working with healthy people, and therapeutic activities are aimed at working with patients. The first is controlled). Under current legislation, medical massage can only be performed by persons with secondary medical education. Even a doctor with a higher secondary education does not legally have the right to practice it. To do this, he must undergo advanced training at the center of medical workers and obtain a license. The license is issued by Roszdravnadzor and requires confirmation once every 5 years. Medical activities are registered under OKVED codes:

• 85.14 - Other health activities.
• 85.14.1 - Activities of nursing staff.

Licensing is not required when opening a massage parlor (93.04).

Master Class " Crisis in the massage services market«

In the video tutorial, Galina Love tells in the form of a presentation how to create a profitable business in massage services.

Business plan for a massage parlor: searching for premises

Before looking for a place for a future massage parlor, you need to decide on the group of clients that the business will target. If the client needs a massage for medical reasons, the location of the building/premises will not be particularly important. Practice has shown that people in this case are looking for a good specialist, even if he is far away.

But if the business is focused on clients who come to the massage parlor for pleasure, then the premises should be closer to residential areas or sports complexes.

Correlation of goals of massage parlor clients

To create maximum convenience for clients, the premises should be found on the ground floor. SES standards provide about 8 m² per person. The ideal option is to allocate a separate room for each massage therapist. But it is possible to organize the work of several (usually two) specialists in one room with an area of ​​approximately 12 m².

Nowadays, more and more often, two people (for example, couples, girlfriends) begin to come for a massage. Therefore, the demand for massage procedures for two people at the same time is increasing.

The calculation of the area of ​​the massage room is based on the number of employees plus the reception and administration. On average, a presentable salon will require 60-100 m². According to experts, it is not practical to open a massage parlor with more than five jobs. It is better for a beginner to open 2-3 small salons instead of one large one.

Approximate costs:

• Repair of the premises - 150,000 rubles (one-time payment);
• Monthly rent - 70,000 rubles.

Total - 220,000 rubles in the first month.

It is easier to open a massage room in existing sports institutions: sports clubs, bath complexes, beauty salons. Firstly: these organizations already have a sanitary and fire certificate. And secondly, in these complexes there is already a relatively steady traffic of visitors, some of whom will be interested in the services of a massage therapist.

At the first stage of the massage business, you don’t have to rent a massage room, but provide services to clients at their home or office. The challenge is creating a sustainable customer base.

Massage parlor business plan: equipment and repairs

The first task for a massage parlor is to equip it with a bathroom and a bath for relaxation. The floors and walls of the offices are covered with non-slip high-quality tiles from a well-known company. Instead of tiles, you can use washable wallpaper. Walls and floors will be treated weekly with special solutions.

In the medical equipment store you can buy:

• massage tables;
• couches - main (2-3) and portable (1), they are necessary when serving clients at home;
• sofa;
• reception desk;
• racks;
• cabinet for cosmetics (located directly in the massage room).

Visitors should be provided with clean towels. With 15 visitors per day, 20 clean towels are needed. It is advisable to purchase a washing machine in which they will be washed.

• Massage table - 8000 rubles/piece.
• Towels - 2000 rubles/20 pieces.
• Couch - 3500 rubles/piece.
• Washing machine - 9000 rubles
• Furniture - about 45,000 rubles.

Total: 67,500 rubles.

Recruitment

A very important factor in the success of this business is experienced staff. The business plan for a massage parlor includes the costs of finding and maintaining it. There are two possible work patterns for massage therapists in the salon:

1. Shift work - work of 2-3 foremen in shifts.
2. To order - only after the client’s individual order, the massage therapist comes to the office.

Finding a professional massage therapist is not easy. You can try to lure professionals from other salons. Another option: view advertisements on the Internet. It is usually not easy to immediately assess a candidate’s professionalism; to do this, it is necessary to collect information about reviews of his past clients.

The massage therapist's salary will be 30-50% of the total cost of the service. An experienced massage therapist serves 9 people per shift, a beginner - no more than four.

You will also need an administrator and an accountant with a salary of 10,000 rubles each. At first, you can perform their functions yourself, saving significantly on wages.

Calculation of salary expenses:

• The salary of an accountant and administrator is 20,000 rubles.
• The salary of massage therapists (4 people) is about 145,000 rubles at a rate of 40% of the cost of the service.
• Unforeseen expenses - 3000 rubles.

Total 168,000 rubles.

Search for clients

Word of mouth is the most effective way in this case. That is why, from the very beginning of your work, you need to pay close attention to the quality of services. In addition to advertising, a well-made sign will also help. Inexpensive additional means of finding clients - distributing flyers and leaflets, advertising at bus stops, in newspapers, on special boards. Advertising in the media is much more expensive and, in the case of this business, not very effective.

Payback of massage business

Let's try to determine the approximate return on business. In the first month of operation of the massage room, 5-8 visitors will come per day. In subsequent months - 7-10 people. Session time:

1. Classic massage - 20-60 minutes.
2. Relaxing standard massage - up to 1.5 hours.
3. Back massage - about 15-20 minutes.

The break between sessions is usually 0.5 hours. An office with 2 workstations and 3-4 specialists, when fully loaded, can serve up to 15 clients per day. Usually they reach such a flow after 3 months of continuous work.

Relaxation and anti-cellulite (especially) programs are in greatest demand (up to 70%) among clients. This must be taken into account when opening a massage parlor. Especially fashionable now: qigong, yoga, Thai techniques.

The profitability of massage business is 25-30%. Payback is usually achieved in a year, with a successful start - in a few months.

Directions for expansion and scaling

You can also expand your business into other areas. Three areas of business expansion:

1. Massage and cosmetology salon with an experienced cosmetologist.
2. Relaxation and recreation center with swimming pool and sauna.
3. SPA salon with various SPA treatments.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(4 out of 5)	Business attractiveness 4.3
Project payback	(5 out of 5)
Ease of starting a business	(4 out of 5)
Massage business is a profitable business. Location is one of the key success factors. The second success factor is hospitality and quality of services, since it is through this that repeat sales can be made and a loyal customer base can be created. Business profitability is 25-30% and payback is ~3 months. Unlike a therapeutic massage parlor, setting up a simple massage parlor does not require a license.