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How to organize pickup. How to open a pick-up point for online stores

Online shopping is gaining more and more popularity, which makes this niche very attractive for aspiring entrepreneurs. Launching your own online store may seem difficult for many, and the expenses will be impressive if we talk about a large website. There are much simpler options - if you open a point for issuing orders from online stores, the costs will be minimal, the risks will be insignificant, and the profitability will be high.

Our business assessment:

Starting investments – from 150,000 rubles.

Market saturation is average.

The difficulty of starting a business is 4/10.

By opening a pickup point, you will cooperate with customers of third-party sites who made a purchase there. Additionally, you can offer them the goods that you order from suppliers yourself.

Selecting a list of online stores

First, decide on a list of online stores whose interests you will represent in a particular locality. There are a huge number of them on the market. But before you make a final decision, analyze the market situation - it is important to find out which products are in greatest demand among consumers.

As practice shows, a good income is generated by a goods delivery point that works with online sales stores:

women's clothing,
children's goods,
cosmetics,
electronics.

Study the terms of cooperation of the sites you like - perhaps they do not deliver their products to residents of this region for one reason or another.

Products from abroad may also be in demand.

Arrangement of premises for a delivery point

It is better to locate the pick-up point somewhere in the city center - this will make it easier for customers to get here. Premises on the outskirts are cheaper, but this way you can lose customers, especially if there are also representative offices of a particular site in the locality. This does not have to be a separate building - for the first time, an office with a business center will be enough.

To open a point for issuing online orders, you don’t need a large room. But in addition to the office where customers will come to buy their goods, it is necessary to provide a separate room for storing products.

To start a business you will need at least 25 m2 of free space.

Refurbishment of the premises will require at least 100,000 rubles. The amount will be less if you rent rooms that have already been renovated.

You will need:

furniture for employees - counter, chair, shelving;
cash register equipment for making payments to customers;
computer with Internet access for buyers.

Customers come to the pick-up point for online stores for a short time - only to quickly pick up their order. Therefore, you don’t have to buy sofas and coffee tables. The only thing you can’t do without is a computer with Internet access. This way, clients can go to the website you cooperate with right in your office and make a purchase.

Do not forget to take care of the design of the facade - the sign of the delivery point should be visible from afar. This will cost at least 20,000 rubles.

Legal side of the issue

Opening an order pick-up point is impossible without officially registering your activity - not a single online store will cooperate with you! When you find a premises, resolve all legal issues.

The point of delivery of ordered goods falls under OKPD 47.91 Retail trade services by mail or via the Internet.

Opening an LLC is more difficult and costly, and therefore it is better to register as an individual entrepreneur. You will need 5,000-10,000 rubles to complete all the paperwork.

Who will serve clients?

To service a small pick-up point, it will be enough to hire one operator. The employee must know the basics of cash transactions, as well as the rights and obligations of the parties.

The employee must be well versed in the assortment of those stores whose goods the point accepts. If customers order products directly here, they may need help in choosing a particular item.

The main problem is to find a reliable person. Can you trust a stranger to manage the entire volume of goods, the total value of which can exceed a hundred thousand? To protect yourself, be sure to formally register the operator for the workplace. And even if you “have to” pay taxes on an employee, this way you will protect your business! On average, it will cost 15,000-20,000 rubles per month to pay wages to one operator.

Do you need advertising?

An online order pick-up point as a business may require certain advertising costs. Why spend money if your profit will depend on the number of orders placed in third-party online stores? But if you attract a large audience, that means there will be more such orders.

Buyers prefer to use the services of pick-up points because of the savings. Postal delivery of the order is at least 200 rubles more expensive. If we talk about large-sized goods, the overpayment will be much higher.

You need to create such conditions for your customers that they will use your services the next time they make a purchase. Before opening a pick-up point for online stores, consider your marketing policy:

Internet advertising,
creating your own website with descriptions of services and catalogs of online stores,
booklets and catalogs of online stores,
bonuses and discounts.

To attract customers, you can create a courier delivery service. Then the goods will not sit in the warehouse, and the client will receive a useful “option” that he can use if he lacks time.

Experienced entrepreneurs agree that opening your own pick-up point is not that difficult. If you choose popular sites, the profit will be high. The specific level of income will depend on the number of goods delivered and transferred to the client. Excellent indicators for a beginner - a “trade turnover” of 5-10 daily delivered parcels with an average cost of 1000 rubles.

The point for issuing orders from online stores is an integral element of a business sold on the Internet. Its organization and successful functioning does not require large financial investments. This type of activity can be a good start for a young entrepreneur.

Business relevance

Pickup points for online stores are an additional source of income, increase attractiveness for customers, stimulating them to purchase here, since they are given a choice of how to receive the goods. In connection with the development of online trading, the relevance of points where customers can pick up goods themselves is constantly increasing. Opening a point today is profitable not only in a large populated area, but also in a small city.

This segment is also in demand because the client wants to see real options for choosing a delivery method. Self-removal helps save personal time, reduce the cost of goods - all this increases the attractiveness of this area of business activity.

Financial costs at the opening stage

When calculating how to organize a pick-up point for orders from online stores, you cannot do without drawing up a financial plan. The main investment will be (per point) about 180 thousand rubles. This price includes:

Rent for premises (from 20 m2) – 15,000 rubles;
Repair work (cosmetic repairs) - about 30,000 rubles;
Internet connection and payment for the first month – 5,000-10,000 rubles (depending on the region);
Furniture and cash register – 50,000 rubles;
Promotion costs – 50,000 rubles (includes website creation).

You should also allocate money to pay for utilities, taxes and pay for employee activities (at the first stage, 1 person is enough, since the business owner can temporarily perform some of the responsibilities on his own).

Business Features

This type of business, such as a point of delivery of goods from online stores, has its own characteristics that should be taken into account in order to avoid difficulties with its opening and subsequent development. Internet sales allow you to reach a larger target audience than a regular brick-and-mortar store - this is one of the main features of entrepreneurial activity in this direction.

Constant demand is the key to stable and growing, in proportion to the number of requests, income. The point for issuing online orders attracts the attention of not only potential customers, but also suppliers of goods, since it is also beneficial for them that more people purchase their products. Respectively, the business is profitable.

Features include the organization of activities directly at the point of delivery of purchases made on the Internet. In 70% of cases, it costs according to the principle: pick up the goods from the seller, pack or package them, then deliver them directly to the buyer. In turn, this type of activity can be organized in two directions:

Independent pick-up points for online stores;
Points working in cooperation with companies.

Features should also include working conditions and initial investments, which directly depend on indicators such as the fame and popularity of the company. A “promoted” franchise of a point of delivery of orders from online stores will bring income almost immediately after the opening of a point of delivery of purchases, while an unknown one will require investments in marketing, which will reduce the salary rate for employees.

If you choose a business line under a well-known company name, then the influx of clients will be stable, but it will be almost impossible to introduce your own developments and ideas. At the same time, an independent delivery point may not pay for itself, which will lead to losses - this should also be attributed to the peculiarities of the business. Working with a reliable and well-known retail outlet will allow you to quickly develop by opening new locations.

Search for partners

Points for issuing goods for online stores belong to this type of business activity, where without partners it is very difficult to organize profitable and cost-effective work. To search for companies willing to work together, you can contact them directly (in the cooperation section, find contacts and forms that can be filled out).

It is also possible to jointly carry out activities with other goods delivery services. In this case, it is more profitable for each party for the online store’s pick-up point to be opened under the brand of the delivery service.

Another way to find business partners is to cooperate with large (and well-known) companies, whose services include the provision of logistics. In this case, they are essentially intermediaries, and the subagent is the owner of the delivery point - a businessman.

Choosing a direction

Pickup points for online stores imply that this facility cooperates with a retail outlet that sells goods. Before opening such a business, you should decide on the direction in which the work will be carried out, as well as on the list of those sites whose interests (financial and advertising) will be represented by the directly opening shopping pickup point.

The modern market offers a wide variety of trading directions, so it is important to carefully study them all, and only then choose the most suitable direction for yourself. A good, stable income is guaranteed by stores that work with the following products:

Sale of children's and women's clothing;
Sales of goods for children and newborns;
Sale of cosmetics and perfumes;
Sale of electronics.

When thinking about how to open an order pick-up point, you need to carefully study the terms of cooperation offered by those sites that the entrepreneur initially liked. This is also necessary for the reason that delivery and organization of a pickup point is not possible in every region.

Point of delivery of orders from online stores Ya zabe.ru

Preparation of necessary documents

Legal business is possible only if documents are completed in a timely manner. The existence of a point where you can receive an order ordered on the Internet will require the future businessman to register with the relevant authorities. It is necessary to assign an OKVED code - for this area of work it will be 47.91 - “retail trade services”. It allows you to send by mail and work via the Internet.

The optimal form is to open an individual entrepreneur. To do this, you need to issue a certificate from the tax office and receive the selected form of taxation. Since this type of entrepreneurial activity is closely related to finance, for further work you will need to open a bank account. This will help make business-format payments. Experienced entrepreneurs do not recommend choosing the OJSC form, since in this case the package of documents required for registering a business will increase significantly. In addition, such an organizational and legal form will entail an increase in tax payments. Also, to register a business, you will need to obtain permits from the SES and fire department. When thinking about how to open a point for issuing online orders, it is important to remember that the building will need servicing from cleaning companies, removal of solid waste, and security. Before starting work, you will need to draw up all relevant contracts.

Advertising and Marketing

A franchise point of order delivery or an independent company equally needs advertising and promotion. That is why you will need to devote a significant amount of time to the issue of marketing. Investments in advertising depend on the chosen direction of work, the availability of partners, the region, as well as the capabilities of the businessman himself. Advertising is necessary to attract new customers, since the profit of the online store, which is represented by a pickup point, directly depends on their number.

Customers prefer to pick up their purchases themselves, as this will help them save from 200 to 1000 rubles, depending on the size of the product and its quantity. Marketing policy should be structured to reach the maximum audience. Accordingly, advertising is present:

On the Internet (social networks, websites of online stores that are partners);
On banners and leaflets;
On your own or friendly websites that describe the advantages of such a service or are ready for further cooperation.

Before opening a point for issuing orders from online stores, it is very important to think through a system of special offers, discounts and bonuses for new and regular customers. This will allow you to retain active customers and attract new ones, thereby replenishing your customer base and increasing income. It is important to remember that in addition to clients, it is also necessary to attract new partners to cooperation. In order to avoid stagnation in the movement of goods, it is recommended to create a courier delivery service.

Thus, the answer to the question of whether it is profitable to open an order pick-up point will be the opinion of experienced entrepreneurs who claim that the key to success lies in the ability to find in-demand sites. In this case, the profit from the activities carried out will be high. The level and possibility of a gradual increase in profit and income that the owner of the enterprise provides for himself will depend on the number of goods (parcels) delivered, processed and transferred through the point.

You can gradually develop your business by increasing the number of points with the ability to pick up purchases yourself, which will help create a recognizable brand. You can combine several points (in the future) by creating your own courier service, with which new businessmen will enter into an agreement.

The main task is to choose the right partners at the start, so that investments begin to work and generate income for the owner of the business for self-pickup of purchased goods.

The modern format of trade is a convenient and quick execution of any purchases via the Internet. The buyer and seller only have to decide how to deliver and receive the goods. One of the most popular options is order pick-up points. An incredibly profitable business idea can become the main source of stable profit, you just need to understand the nuances of its implementation. Do you want to know why you should open a pick-up point? All the answers are in our article.

Order pickup points are an excellent way to organize a small (usually limited to one city or region), but very stable business. Want to try? Then, first of all, you should decide which online stores will become your main partners.

The choice is incredibly large, but you should focus not on the popularity of a particular Internet site on the Internet, but on the demand for the goods it offers in your locality.

Here are a few practically win-win options for product areas from which it makes sense to start developing your own business:

women's and children's clothing;
educational products and toys for children;
cosmetics from popular brands that prefer online distribution;
electronics and craft supplies.

The cloud service Business.Ru Ecommerce is perfect for managing and automating the order pick-up point. Convenient work with orders and clients, full trade and warehouse accounting, all primary documents.

Step 1. Assessing the main risks

The main risks of this project include:

problems with regulatory authorities as a result of insufficiently competent financial and accounting records. How to avoid risk: outsource accounting and personnel records.

loss of reputation due to violation of customer service terms. How to avoid risk: set customer service standards and strictly follow them.
high competition with transport companies. How to avoid risk: organize a wide and convenient network of distribution points with the maximum range of bonuses.
financial losses due to improper organization of delivery, accounting and storage of goods. How to avoid risk: think in advance where the products will be stored, test the delivery mechanism in small batches.

Step 2. Paperwork

When registering as a business entity, it is best to choose the most popular and simplest option - individual entrepreneur. Its design requires a minimum of time and money. When choosing an OKPD, it is best to focus on paragraph 47.91; it most accurately reflects the specifics of your activity.

Depending on the set of additional documents required in your region, registration and payment of state fees may require up to 20 thousand rubles.

Activities are taxed according to the simplified taxation system. Additionally, you will need to open a paying agent bank account and purchase a cash register for accurate accounting and reporting.

Step 3. Selecting a location and premises

To save on office rent, you should focus on finding a suitable option in areas of the city that are remote from the center but have good transport accessibility. At the initial stage, 20-25 square meters are enough to organize a workplace and warehouse, because the parcels will not be stored with you for a long time.

Rich decoration is an unnecessary excess; it is enough that the room is clean and cozy, preferably located on the 1st floor, heated, equipped with a bathroom and high-quality ventilation.

Step 4. Technology and the Internet

As for the equipment of the premises, there will be no need for large expenses. All you need: racks for decorating the warehouse area and a stand for the operator handing out parcels to customers. In terms of equipment, you must purchase a computer or laptop, as well as a cash register that meets the minimum requirements.

Of course, since you work directly with online stores, you will also need a stable access to the Global Network. It is most reliable to use a fiber-optic connection from an operator that provides a wide range of tariffs and 24-hour technical support.

If desired, you can install CCTV cameras at the point to ensure security and control over employees; the system can be connected to a private security console.

Step. 5 Recruitment

To eliminate the risk of downtime and disruptions in the operation of the point, it is worth providing two operator positions with a shift work schedule. If you intend to deliver large or heavy cargo, choose stronger men, otherwise you will also have to pay for the work of the loader.

Your employees should be friendly and decent. After all, by organizing a pick-up point for orders from a specific online store, in the eyes of customers you become part of a specific brand or company. Your reputation directly affects the attitude of customers towards the store itself.

Ozon.ru is one of the largest online stores operating in Russia and neighboring countries. 18 years of work on the market, more than 1.2 million visitors and more than 4 million products. To start cooperation with Ozon.ru by opening an order pick-up point, you need to:

have a certificate of registration as a legal entity or individual entrepreneur;
rent a comfortable room in an accessible area of the city with a daily work schedule of at least 19 hours, including weekends;
purchase and register a cash register;
organize stable Internet access and conditions for calling clients;
provide for the possibility of returning unclaimed parcels and collecting profits.

You may be refused if your point of issue:

is not on the first line or far from public transport stops;
less than 10 square meters;
not equipped with a security alarm and access control system;
not well ventilated;
does not have the furnishings and necessary equipment, as well as a place for the customer to check the contents of the order.

The CRM system for an online store from Business.Ru has the ability to integrate with delivery services, which allows you to track the status of sent orders by track number. And the open API and our specialists will help you set up an exchange with the delivery services your online store works with.

Wildberries is another one of the largest players in the online trading market. A million visitors and 120 thousand orders daily, more than 15 million products available for order.

The store management did not formulate any special conditions for those wishing to organize a point for dispensing goods from Wildberries. However, the list of main requirements for partners includes mandatory registration as a legal entity or individual entrepreneur.

Basically, the store focuses on the benefits of mutually beneficial cooperation, actively promoting the idea of distributing a network of representative offices and expanding the customer base of wholesalers. At the Store Forum, those wishing to cooperate are invited to personally negotiate the terms with management.

Do you want to open a pick-up point for goods from this store? We advise you to contact directly a specialist from the Wildberries Customer Service Quality Control team and discuss individual terms of cooperation.

How to open a Lamoda order pick-up point

About 2 million products, a thousand brands, prompt delivery and a unique service: “try, choose, pay later.” The popularity of the Lamoda online store is due not only to the fact that foreign specialists founded and promoted the project, but also to the fact that the store is completely autonomous. How to open a point of delivery of goods from Lamoda? You will not find such information on the official website.

A large list of vacancies and a list of existing pick-up points along with courier delivery call into question the relevance of the idea of cooperation. But, if you want to know for sure how possible this is, contact the management. Firstly, get first-hand information and discuss individual conditions, and secondly, you will be able to accurately verify the company’s customer focus and the effectiveness of the B2B format declared by it.

How to open an Aliexpress order pick-up point

The issue of organizing a pick-up point for goods ordered on one of the world's largest online platforms, Aliexpress, was discussed on the Aliexpress for Professionals portal. Considering the delivery system to the recipient, which is mostly used by Chinese online stores, the organization of delivery points looks, to put it mildly, impractical.

The portal’s specialists answer such questions as follows: “Aliexpress is a Chinese company and they are unlikely to be interested in this; a person writes his address and post office code on the website. You need to open your own post office, but you won’t be able to do it - this is state territory.” And, nevertheless, it is worth noting that one similar point still exists in Russia. It is located in Moscow.

One of the most popular and largest online stores specializing in book products and stationery is “Labyrinth”. A huge range of books, the possibility of pre-ordering or exchanging, a convenient affiliate program designed for cooperation not only with legal entities, but also with individuals...

And not a word about the organization of delivery points. And all because the company has a wide partner network throughout the country and a well-organized courier delivery system. In addition, in almost every major city, Labyrinth has its own pick-up points for goods, which sharply reduces the chances of obtaining individual terms of cooperation with the store.

The CRM system for an online store from Business.Ru provides extensive opportunities for working with your own couriers. In a few clicks you can create a list of orders for delivery to a specific area for a courier and print a route sheet.

Unlike most chain companies selling cosmetics of their own brands, Faberlic does not focus only on private distributors. However, managing your own Faberlic goods distribution point is not something anyone can do. To do this you need to be “in the system”.

That is, you need to be an ordinary distributor of these cosmetics in the status of a private person. You will receive permission to organize an HTP only if:

your group’s catalog sales volume will be at least 600 points;
you will be registered as an individual entrepreneur or receive permission from a superior mentor;
rent an office in a place with good traffic (but not in a shopping center or in an apartment);
your office area will be more than 10 square meters.

How to open an order pick-up point for several stores

When planning cooperation with several stores at once in order to open a common point of delivery of goods for them, you should take into account that:

Being direct competitors to each other, some companies may refuse to partner after seeing a list of supposed “neighbors”. You will have to select stores in such a way as not to create a conflict of interest.
Having received consent to cooperate with the stated composition, you will need to carefully study all the requirements of each store. Be prepared that some of them will contradict each other.
Trying to satisfy all requirements, it is worth taking the maximum indicators as a basis, otherwise. When expanding your business, you may encounter serious obstacles and refusals from further cooperation.
It is best to resolve organizational issues in this case directly with store managers or senior specialists; only in individual negotiations can a compromise solution to the issues that arise be found.

Opening a franchise pick-up point

Franchising is a very common practice not only abroad, but also in Russia. It is equally beneficial for both those who work as a franchise and those who allow them to use their brand. The first gets the opportunity to quickly and successfully start, the second gets an influx of new customers and expansion of sales geography.

The advantages of using a franchise include:

the opportunity not only to see the product the client is interested in in the picture, but also to touch, try on, and evaluate it live, which reduces the percentage of returns;
simplicity and efficiency of processing replacement and return of goods that did not suit the client, which have a positive impact on the company’s reputation;
reducing the cost of delivering goods to the recipient.

As for the minuses, there are not so many of them. Perhaps, only the need for additional costs for delivering goods to the point, which is easily covered by the high level of demand for goods. Such well-known brands as Boxberry, SDEK, PickPoint, and maxima-express are actively using the benefits of franchising.

Is it profitable to open a pick-up point?

You want to open an order pick-up point - what income will this business bring you and is it worth starting at all? The experience of many successful entrepreneurs who once bet on just such a project suggests: it’s worth it! The project can be considered successful if every day the point issues from 10 to 15 parcels costing from 1000 rubles each.

Taking into account the fact that the percentage for transferring goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to a year and a half.

People are increasingly purchasing goods online. It is not always beneficial for them to receive such packages by mail. In addition, it is not so good at transporting goods. Opening hours and eternal queues irritate customers, so they look for alternative ways to receive what they ordered.

An order pick-up point is a fairly profitable business, as it allows you to cooperate with several companies at once.

The standard room is small in size, you can equip an ordinary room, preferably with a separate entrance. Such a point must be equipped with furniture: table, chairs, shelves for storing goods. The volume of the room can be from 10 to 16 sq. m.- for the first time this is enough.

We will definitely equip the place with a PC or laptop with Internet access. The client must be able to check the goods and pay for it, so we install a cash register. It is necessary to choose an employee who is responsible and honest, because parcels can cost much more than his salary.

If you don’t want to store the goods for extra time, you can hire a courier or perform his services yourself.

It is advisable to equip the point with a terminal for card payments. Often the customer may have the right to try on or return the product if they are not satisfied. Usually, all conditions are negotiated with suppliers, as well as working with a transport company, which will be an intermediary between this pick-up point and the online store.

It is imperative to clarify the delivery times for orders so as not to overstock the warehouse in advance and not to appease complaining customers whose items were delayed in transit.

So, what you need to consider:

Working via the Internet with suppliers, which means having a PC, excellent communications and employees who know how to understand this.
Cash machine.
Mastic print.
Own bank account for transferring funds for purchased goods.

Earnings lie in the fact that each unit of goods is sent for a certain amount of money, and when several goods are delivered from the store, the price remains the same, but the parcel will already contain several items. Saving weight, shipping costs, delivery to the recipient and acceptance of payments - this forms the profit of the delivery point. Such a terminal is beneficial only for mass deliveries in very large volumes.

What stores can you work with?

Ozon (ozon.ru) and My-shop.ru– the most popular stores, followed by the following:

You can usually find out the list of operating items on the website of a specific store. Those options that have been listed are partners of the PickPoint delivery system. Through the website, the customer can clarify where the nearest delivery terminal is, monitor the delivery of goods, and extend the shelf life of the order.

Selecting a location

It is best to rent a room in the city center near a transport interchange or a public transport and metro stop. Of course, this increases the rent, but it is convenient for clients.

The customer will agree to go to the outskirts only if delivery is very cheap and the product is in high demand, so analyze the various options before opening.

Setting up supplies

First of all, it is necessary to conclude an agreement with networks such as PickPoint, which carry out large deliveries. They allow you to acquire a sufficient number of clients in the city. Then you can contact online stores directly, offering your services.

It is very easy to become one of the network’s clients; there is a questionnaire on the website that you are asked to fill out. After which the individual entrepreneur is verified, and orders automatically begin to be forwarded to the city from which the application was submitted. Customers are notified on the websites of partner stores that a new pickup point has appeared, and they can use its services much cheaper and faster than when ordering by Russian post.

The customer can come and pick up the order on the day of delivery or later, so in any case the goods must be sorted as soon as possible after receipt. It is possible that notification of delivery will be the responsibility of the item owner himself. Then it is more convenient to use an SMS program that can send them automatically when processing a parcel, or you will need to make a phone call. In addition, unclaimed goods are returned.

Detailed information about PickPoint parcel terminals is presented in the following video:

What is the job?

We pick up the cargo from the supplier. In this case, you need to know the number of seats and equipment.
We distribute the received cargo according to orders if it arrived in bulk.
Packaging and completing wholesale deliveries for individual orders. Don't forget about the availability of inexpensive packaging.
Issuing orders.
Constant expansion of the supplier and customer base.

Total costs and profit of the project

On average, project costs start from 100 thousand rubles. They may be more, since it all depends on the rental and renovation of the premises. In addition, consider placing advertising and signs so that the client can easily find this warehouse. This amount includes the purchase of a PC, payment for the Internet and wages of employees who will be engaged in issuing orders or courier services. You may need remote security or video surveillance services, since inventory and materials, as well as cash, will be stored in the warehouse.

The project may pay for itself within six months, it all depends on the number of residents in the city who are passionate about online shopping.

Do not forget that the main competitor in this case will be Russian Post, so it is worth taking into account convenient working hours, for example, from 10:00 to 20:00, as well as other services that will attract customers.

The most profitable clients are among women's clothing and cosmetics sites, while men most often purchase auto parts and electronics. Analyze the market in your city or region and find out how effective an investment in a given project is. In addition, you should clarify the presence of competitors.

Remember that lower shipping costs will be the main advantage when a customer chooses your item. Retain them with pleasant service and other benefits, and the business will pay off quickly. Select an experienced employee who can communicate well and advise clients on any matter.

Arranging delivery is an integral attribute of a business specializing in online sales. The service claims to be an independent activity without having its own online stores. Its organization does not require large investments, so even beginning entrepreneurs can implement a business.

Pickup point

Relevance

Consumers with access to the Internet increasingly prefer distance shopping. Their essence is to purchase goods from a seller located anywhere in the world, from home. To increase sales, entrepreneurs sell goods not only through stationary stores, but also through online stores, which become an additional source of income. However, at the delivery stage, a business representative may encounter problems, since to organize it it is necessary to be able to use the functionality of courier delivery, which is not relevant in all regions, or to have a point of delivery of purchases.

The possibility of independently exporting goods purchased from an online store increases the attractiveness of the outlet.

An additional option allows the client to inspect the item of purchase before receiving it and, if necessary, test it. If a defect or discrepancy between the characteristics of the product and the declared parameters is detected, the buyer has the right to refuse the purchase and demand its replacement or refund. Pickup points are an additional source of income. Here you can not only pick up your purchase, but also get advice, order and pay for goods using the services of specialists.

It is profitable to organize a pick-up point for goods from online stores even in a small town, since most Internet users make purchases on the World Wide Web. The attractiveness of the business line lies in its demand among consumers, since purchasing using this scheme is characterized by saving personal time and reducing the cost of goods.

Business Features

When drawing up a business plan for a point for issuing orders from online stores, you should take into account the specifics of business activity in order to subsequently avoid difficulties in work. A feature of sales through global networks is the reach of a larger target audience than when selling goods through a stationary store. Therefore, the point of delivery of goods will be attractive not only to potential buyers, but also to owners of online stores who do not have their own point of delivery of products. The constant demand for services from all types of clients determines the demand for business, which guarantees its quick payback and profitability.

Parcel machines

The essence of the business activity of the point of delivery of goods purchased by users via the Internet is to formalize a transaction with the seller, who transfers the products for packaging, packing and delivery to the buyer. A business can be organized according to the scheme of independent points of delivery of goods purchased on the World Wide Web.

The size of the initial investment in the business, the payback time, as well as the list of measures to ensure the functioning of the activity and its promotion, depend on the popularity of the company. If you open a franchise point for issuing orders from online stores, you can receive income already in the first days of its operation. An unknown outlet will require additional investments in an advertising campaign.

When operating as a franchise, a constant influx of customers is guaranteed, but the entrepreneur will not be able to implement his own developments into reality.

When opening your own retail outlet, a business representative risks not recouping the investment and closing down as a result of losses incurred. For this reason, it is recommended to cooperate with a franchise with a well-known retail outlet, which will allow you to quickly develop and expand the network of distribution points. For example, the famous online store Wildberries, specializing in the sale of clothing, has many operating self-pickup points. Having formed a partnership, you can successfully work according to the scheme of selling similar products via the Internet.

Read also: How to open a tobacco shop: how much money do you need?

Where to find partners for cooperation

The result of the distribution point's activity directly depends on the number of partners committed to long-term cooperation. With their help, it is possible to organize coordinated work and get the expected profit.

Exterior design of the Wildberries pick-up point

To find companies that would agree to cooperate, you need to draw up a written business proposal and send it to potential contractors. It’s easy to create a list of them yourself by analyzing the responses to queries about sales portals in search engines.

You can advertise your offer to use the pick-up point or advertise it through viral online advertising. Entrepreneurs get high returns from promoting a landing page with lucrative offers of cooperation with promotions, bonuses and discounts displayed on it.

A good income can be obtained from joint activities with delivery services by opening your own point under their name. In such a situation, the franchisor will help in finding partners, since he is interested in maintaining his rating and receiving additional income.

You can find business partners by establishing cooperation with companies specializing in logistics services. Partnership relations with them will be formed according to a mediation scheme. In this situation, the intermediary will be a logistics company, and the subagent will be the owner of the pickup point.

How to choose a direction

All self-pickup points cooperate with retail outlets specializing in product sales. The business plan should indicate the areas of activity in which work is planned, as well as the category of goods of the online store, the interests of which will be represented. As you work, it is recommended to create a list of partner sites and strive to expand it. From all areas, we can highlight areas in which purchases are often made on the Internet:

cloth;
cosmetics;
technique;
electronics.

When opening a pickup point under a partnership scheme with well-known companies, for example, with eBay, you should study the terms of cooperation, which are usually displayed in the “Partnership” section on the official websites of trading platforms. When signing an agreement, you should take into account that delivery and organization of a point of delivery of goods may not be possible in every region.

To conduct business for issuing products ordered on the Internet, registration of a business entity is required. Depending on the planned scale of activity, an entrepreneur can register as a legal entity or individual entrepreneur. After receiving business status, you should choose the optimal tax regime.

Interior of the Ozone distribution point

Postal transfers, as well as work via the Internet, are possible upon registration of retail trade services under OKVED. For financial settlements, a business representative needs to open a bank account. Additionally, you will need to obtain permits from the fire department and the SES. Before starting work, it is necessary to conclude a contract for cleaning the area with a cleaning company for garbage removal and security.

Room

When choosing a room, keep in mind that it must be equipped with storage racks, as well as fire and security alarms. It must be reliable and exclude the possibility of unauthorized persons entering, since the warehouse is supposed to store valuable parcels.