home Ideas How to open a beauty salon? How to open a beauty salon from scratch How much does it cost to open a small beauty salon.

How to open a beauty salon? How to open a beauty salon from scratch How much does it cost to open a small beauty salon.

A guide to opening an economy class hair salon, where to start, the required equipment indicating the cost of 1 workplace, the necessary personnel and much more.

A hairdressing salon as a type of business has a number of undeniable advantages: it does not require large investments, is not afraid of competition, is not subject to sharp fluctuations, does not require licensing and collection of a large number of permits, and is quite profitable.

Where should you start opening a hairdressing salon?

First of all, you need to decide on the scale and format of the future enterprise:

Small establishment economy class, providing inexpensive hairdressing services to the population. Such establishments are designed for 1-2 working chairs and are usually located in residential areas of cities.
Salon, in which the range of services provided is much wider, and additionally offers cosmetic procedures and nail services. They work in a higher price category.
Elite, characterized by a high level of service, an individual approach to the client, the presence of highly qualified craftsmen, incl. stylists and image makers. Such establishments are usually located on the central streets of the city, providing access to customers with incomes above average.

It is worth noting that despite the fact that the potential income of prestigious hair salons is quite high, they do not always have the opportunity to remain profitable (including due to expensive rent), and under certain economic conditions and market conditions they may not be in demand at all.

According to experienced specialists, the creation of an economy-class hair salon is the most viable business project and the most reliable object for investment.

Defining the concept

A business project begins with setting a goal, which is to open an economy class establishment with 2-3 seats, providing the following services:

At the beginning of the activity, such a basic range of services will be sufficient. Gradually, as it develops, it can be significantly expanded.

Registering a business

In general, when opening a hairdressing salon, you can register it as an individual entrepreneur or as a legal entity in the form of a limited liability company.

For a number of reasons, the most optimal organizational and legal form in this case is an individual entrepreneur. Why?

Firstly, potential consumers of services are individuals.
Secondly, with approximately the same level of capabilities for LLCs and individual entrepreneurs, the degree of responsibility for the actions of the LLC is significantly higher.
Thirdly, registration of an LLC is impossible without a minimum authorized capital, drawing up constituent documents, and the presence of the necessary attributes - legal address, current account, round seal, etc.
And finally, individual entrepreneurs have fairly easy accounting and low taxes.

If several people decide to combine their efforts and finances to open a hairdressing salon, then the most suitable form will be an LLC.

As for OKVED codes, the following will suit you:

93.02 - “Provision of services by hairdressing and beauty salons” - the group includes: hair washing, cutting and trimming, styling, tinting and dyeing, hair straightening and curling, beard trimming, shaving, cosmetic facial massage, makeup, pedicure, manicure, etc. .
52.33 - “Retail trade in cosmetics and perfumery products” and 52.13 - “Other retail trade in non-specialized stores”, if the hairdresser plans to sell cosmetic products and skin and hair care products.
85.14 - “Other health care activities” and 93.04 - “Physical and recreational activities” - are suitable for expanding business and include activities to improve a person’s physical condition and ensure comfort (solariums, baths, saunas, weight loss and weight loss procedures , massage rooms, etc.)

Features of taxation

It is worth noting the changes in tax legislation that came into effect on January 1, 2013 and relate to the provision of hairdressing services to the population by individual entrepreneurs. From this date, they can voluntarily apply one of the following taxation systems: UTII, simplified tax system, and also switch to the patent system PSN (letter of the Ministry of Finance of Russia dated January 25, 2013 No. 03-11-11/31).

In general, taxation in the form of UTII is more profitable for hairdressing salons. However, if the expected annual income is more than 900,000 rubles per year, it is more advisable to purchase a patent, the cost of which is calculated using the formula: Estimated annual income from a hairdressing salon * 6%.

Thus, for the city of Moscow, the cost of an annual patent for hairdressing services will be equal to 54,000 rubles (Moscow Law of October 31, 2012 N 53 “On the patent taxation system”).

It should be noted that PSN can be used exclusively by individual entrepreneurs, while the average number of employees in the tax period should not exceed 15 people.

Required Permissions

A hair salon license is not required to operate. However, a sanitary and epidemiological certificate for public utility services will be required.

According to current legislation (Resolution of the Government of the Russian Federation dated July 16, 2009 N 584), before starting hairdressing activities, it is necessary to submit a notification of the start of business activities to Rospotrebnadzor.
The equipment, premises, and conditions of the hairdressing salon must comply with the requirements of SanPiN 2.1.2.2631-10. This is also monitored by Rospotrebnadzor.
The hair salon premises must comply with all established fire safety standards.
Hairdressers are required to have medical records.

It is also worth noting that it is advisable for the owners of a new hairdressing salon to undergo a voluntary certification procedure, which will confirm the safety of the services provided and their compliance with all norms and standards.

Requirements for the premises of a hairdressing salon

The choice of location of the establishment must be approached very carefully, because the income the hairdresser brings in directly depends on this. The optimal place to open an economy class establishment is in residential areas. When choosing a room, you should pay attention to the availability of utility and electrical networks, and its compliance with the requirements of fire supervision and SES.

The footage of the room is selected at the rate of 6-7 m2 per workplace. In addition, it is worth providing a waiting area, a bathroom and a small area for staff. Thus, 40 sq.m. will be enough to accommodate an economy class hair salon. - an area comparable to the size of a one-room apartment. It should, however, be taken into account that a hairdresser cannot be located in residential apartments, except in cases of transferring them to non-residential use.

When creating a technological project, it is worth calculating and planning all the necessary zones. On its basis, a project of engineering communications (electricity, water, sewerage, ventilation) is formed. And, finally, they draw up a design project.

As a rule, the selected premises will have to be renovated. In this case, you should carefully approach the choice of a construction company and pay close attention to the clauses of the contract for repair work.

Required equipment

Not a lot of equipment is required for a small hairdressing salon, but do not forget - it must be of high quality. You should choose professional equipment intended for salons: household equipment will fail because it is not designed for significant loads.

To work you will need:

Equipment and appliances: hair dryers, dryers, hair clippers, chairs with a hydraulic mechanism (according to the number of workstations), one sink equipped with a chair.
Tools: combs, scissors, clips, curlers, razors.
Interior items and furniture: wardrobes, bedside tables, mirrors, sofa, coffee table, armchairs or several chairs for the waiting area, hanger, computer table.
Textiles - towels, capes, napkins, uniforms or workwear.
Cosmetics and consumables.
Computer.

Specialized companies that provide full-service salon equipment can help you select hairdressing equipment. In addition, there are quite a lot of online stores where you can independently select everything you need for your hairdressing salon - from equipment and furniture to professional cosmetics.

Check out equipment suppliers for beauty salons and hair salons.

How much does it cost to organize one workplace?

Let’s calculate the cost of a hairdresser’s workplace using the example of the popular equipment supplier Image Inventor LLC:

	Name	Col.	Price
	Sink "LENA" Frame: metal. Overall dimensions (LxWxH, mm): 1200x730x940	1	11895 rub.
	Trolley 07-VIP67 Overall dimensions (LxWxH, mm): 370x310x860.	1	3100 rub.
	Hairdressing chair "Alex" pneumatic Overall dimensions (LxW, mm): 600x580. Lifting mechanism: pneumatic. Base: five-pointed chrome.	1	5700 rub.
	Dressing table “Sapphire” Overall dimensions (HxWxD): 1740x660x300 mm.	1	3050 rub.
	Hairdressing tools	1	8000 rub.
Total:			31745 rubles

If we add to this list related hairdressing products, such as bowls, brushes, gloves, curlers, clips, brushes, elastic bands, etc., it turns out that the minimum cost of equipment for one hairdressing station is about 40,000 rubles.

Consumables (paints, shampoos, conditioners, etc.) are purchased, as a rule, for 3 months of use. These costs are estimated at approximately 20,000 rubles.

In total, the equipment of one workplace requires an investment of about 60,000 rubles.

Personnel requirements

For an economy class hair salon you will need:

administrator,
3-4 craftsmen working on a variable schedule,
accountant (part-time or outsourcing).

There is no universal way to find a good master. You can prefer young specialists or opt for more experienced ones, but it is worth considering that the latter will most likely cost more. You can search for workers through advertisements, via the Internet, and through recommendations. Of course, a successful choice of specialists is an important component in deciding how to attract clients.

The salary of a hairdresser is usually set at 20-40% of revenue. It is necessary to formalize labor relations with employees and remember that everyone working in a hairdressing salon must have health certificates.

It is also worth considering the following feature of the business: regular clients, as a rule, want to be served by a certain master, therefore, if a specialist is fired, the salon will most likely lose the clients served by him.

Franchise on the topic:"Hairs are in order" public hairdressing salon, investment 0.5 million rubles, payback 7 months.

Being attractive and well-groomed is a basic need for many people. That is why the beauty industry is one of the most profitable business areas. Our portal tells you how to open your own beauty salon from scratch, where to start and what is the secret to the success of a profitable studio

Beauty salon as a business: market overview

According to a study by Forbes magazine, in 2018 the beauty industry showed a 10% increase. Not only the number of establishments is increasing, but also the range of services, as well as the target audience and segmentation - for example, studios for men, grooming salons for animals and other exclusive formats are gaining popularity.

The beauty industry is divided into three classes according to pricing policy: economy, business and luxury. In Russia, these segments correlate as follows:

The most popular places are places where you can get yourself in order inexpensively and quickly. As for the services themselves, their demand was distributed as follows (according to Forbes for 2018):

Opening a beauty salon: from scratch, by franchise, or purchasing an existing business

The first thing you need to decide is how you want to enter the business. There are three options: you are your own boss and build everything from scratch, cooperate with a well-known franchise, or buy a ready-made salon from the former owner. Let's compare the nuances of each of the proposals.

		By franchise	Purchase of a ready-made salon (without franchise)
concept	Absolute freedom of action in concept, design and other matters.	Working under a well-known brand, the need to comply with its marketing conditions and pay monthly royalties.	The entrepreneur has freedom of action, but radical changes will require time and additional capital.
Client base	The need to build a client base and reputation from scratch.	If the franchisor's brand is popular, you will quickly attract visitors.	If you make a successful choice, you get a ready-made client base.
Investments and attachments	Opening a beauty salon from scratch requires more investment compared to other options, as well as more time and effort on paperwork and solving organizational issues.	The volume of investment is determined by the terms of the franchise agreement. The larger the brand, the more start-up capital is required from the franchisee. You should also remember the need to pay royalties and lump sum fees.	Smaller investments will be required than when opening from scratch. The size of the investment is determined by the needs of the buyer: how satisfied he is with the condition of the interior and whether he wants radical changes in design.

To summarize all the information, your own studio is suitable for those who want to create their own unique project and be independent. Buying a ready-made business is for those who want to get started right away, and a franchise is for stable income with minimal effort. In this article we will look at the development of our own business.

How to open a beauty salon yourself

This process consists of three stages: organizational, production and marketing. These stages can be implemented in parallel, in which case it will take 3-5 months to launch a business.

Open a beauty salon: where to start

The first thing you need to start with is assessing your financial and organizational capabilities. The best option is to seek advice from marketing specialists who will help you study the market in your city, decide on the format of the establishment (economy, business, premium), and choose the right premises. It would also be a good idea to study expert articles on how to open a beauty salon from scratch, a business plan.

The further procedure looks like this:

1. Drawing up your own business plan;

2. Registration of individual entrepreneur or LLC;

3. Search and preparation of premises in accordance with legal norms;

4. Obtaining permits;

5. Purchase and installation of equipment;

6. Search and training of personnel;

8. Start of work.

Most questions arise about what documents and permits are needed for this type of activity. Let's take a closer look at how to open a beauty salon step by step with obtaining all permits.

First, you need to select a legal form (individual entrepreneur or LLC), open an account and select a taxation regime (UTII or simplified tax system). Individual entrepreneurship is suitable for small establishments; this format involves less costs and paperwork. You can register a business for free using the Glavbukh Assistant service. Our specialists will help you choose the optimal form of taxation and take care of all the tasks of accounting, personnel and legal support.

Next, you need to purchase and register a cash register and pay the state fee. After settling all issues with the Federal Tax Service, the future owner submits an application to Rospotrebnadzor, attaching a package of documents:

Individual entrepreneur registration certificate or extract from the Unified State Register of Legal Entities;
Conclusion of the SES on compliance with the requirements 2.1.2.2631-10;
Premises lease agreement or certificate of ownership;
Documents for the cash register;
Permission from the fire department;
Price list with a list of types of services.

Important! Remember that to provide cosmetology and massage services you will need a medical license, which can only be obtained by legal entities

As for hairdressers and manicurists, they do not require a license; it is enough to obtain a medical certificate.

During the launch, it will also be necessary to conclude contracts for disinfection, dry cleaning and waste disposal, and create a complaint book and a safety log. Decide in advance who will keep the accounting records and submit documents and reports to the tax office on time. The easiest and most profitable way is to outsource such tasks.

Opening a beauty salon from scratch: how much does it cost?

Beauty salons vary in price category and range of services provided, so we provide average prices for starting a business. As an example, we took a business class salon with an area of up to 100 sq.m., which employs 4 hairdressers and a manicurist/pedicurist. The salon also has a solarium.

Costs for material organization:

Let's add to this the costs of registering an LLC, duties, fees, employee salaries, etc. As a result, the minimum amount to open a beauty salon from scratch starts from 1.5 million rubles.

You can move away from the traditional niche and consider other options in the beauty industry: barber shops, grooming studios (animal hairdressing salons), children's hairdressers. On average, about 2 million rubles need to be invested in business development in the first year.

Let us repeat, the calculation proposed above was compiled for business class establishments. In a residential area, you can open a budget beauty salon for half the price – from 700,000 rubles. There are even cheaper options - for example, mobile hairdressers, small studios for express manicures and express haircuts, economy class salons, etc.

As for the premium segment, initial investments start from 2-3 million rubles and have no upper threshold.

Important! It is necessary to take into account that the average payback period in this business is 1.5 years - therefore you must have a good “financial cushion” and additional sources of income

Risk management

According to statistics, out of 10 opened salons, 8 close in the first year of operation.

How to open your own beauty salon and not go broke? Competent planning, control and risk management will help with this. Let us describe the main mistakes in this area.

1. Economic risks are the wrong choice of premises, establishment concept, and pricing policy. According to expert estimates, a business will be profitable provided that the net profit is at least 30% of the cost of any service.

2. Lack of understanding of who your target audience is and what are the main factors for attracting them. If for budget clients the price and convenient location of the establishment come first, then the VIP audience values comfort, exclusivity, and confidentiality. High quality service is important in any case, because every client comes to become more beautiful and well-groomed.

3. Production risks - equipment breakdown, problems with utilities, electricity, etc. To eliminate them, you need to monitor the technical side of the business in a timely manner.

4. Staff turnover. When you fire a master, you lose his client base, so try to adhere to a loyal policy towards employees.

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Methods of registering as an entrepreneur and taxation

To open a beauty salon as a business, you should choose the registration system as an entrepreneur. This could be an LLC or an individual entrepreneur. It’s better and easier to start with an individual enterprise, and then, if the business expands, switch to an LLC.

The taxation system depends on the type of services in the salon. If these are household services (haircut, manicure, eyebrow design, pedicure, etc.), then the UTII system is provided. In a salon where cosmetic and medical procedures are performed, taxes should be paid according to a simplified tax system.

Documents and controlling organizations

What documents are needed to open a beauty salon? After renovating the premises, you need to start drawing up documents. The main paper is the technical passport of the premises, which can be obtained from the BTI.

The beauty salon must be registered with such authorities :

City or district administration;
Vodokanal;
Fire Department;
Energy control.

In the future, these services also monitor the operation of the establishment.

In addition to the fact that the space for the salon should look modern and presentable inside and outside, there are also requirements from the SES and the fire department.

It would be good for a novice businessman to familiarize himself with the full list of requirements from the SES; they are spelled out in San PiN 2.1.2631-10. As an example, here are the most important excerpts from this document.

basements of houses cannot be used for salons and hairdressers;
it is possible to open such establishments in former residential apartments, but only after transferring them to non-residential use;
room size – no less than 14 sq. m for the main hall and 7 sq. m for other rooms;
a prerequisite is the presence of sewerage and water supply;
ventilation systems should not be combined with ventilation of residential apartments and public premises;
interior wall decoration should not be done using paper wallpaper;
The illumination of each workplace must be at least 40 lux.
the entrance to the salon should be separate;
the room should be divided into zones: reception, hall (men's and women's), disposal room, warehouse, locker room, shower and toilet.

The equipment has the following requirements::

mandatory presence of passports, IDs and certificates for all supplied consumables, equipment, tools;
devices must be approved by the Russian Ministry of Health, otherwise their use is illegal;
All technical equipment must have warranty service, as evidenced by contracts.

Linen (towels, negligees, aprons) should be in three sets. One is in the wash, another is in use and the third is on shift. You can enter into an agreement with a laundry service, but recently it has become convenient to use disposable kits. You can order them from consumables suppliers. They are inexpensive and solve the hygiene problem.

Experienced hair salon directors advise introducing a special uniform for staff. This will help maintain a working mood and a corporate image that customers like.

The following documents must be prepared for the SES::

logs: sterilization of instruments, general cleaning, operation of bactericidal lamps, accounting of disinfectants;
medical books for each master;
agreement on the removal of: garbage, hair, medical waste;
if there is no disposable linen, then an agreement with the laundry;
documents for the ventilation system (transfer acceptance certificate and passport);
agreement with medical institution about undergoing inspections.

It is necessary to submit papers and documents to Pozhtekhnadzor to open a beauty salon:

staff briefing log;
fire alarm documents;
evacuation plan in case of fire;
order appointing an employee responsible for fire safety;
employee action plan in the event of a facility fire;
document - the conclusion of the firefighters.

It is necessary to monitor constant changes in the rules and regulations of the inspection bodies. Therefore, it takes about a year to prepare for opening a beauty salon from scratch.

In addition, it is necessary to arrange a visitor’s corner, which should contain: a book of complaints, trading rules, copies of permits from firefighters and SES, warranty periods, a brochure with consumer protection laws, a work schedule, and a license.

If the salon does not provide medical services, then licensing of activities will not be required.

How to choose a salon concept - types of beauty salons

Where to start opening a beauty salon for a novice businessman?
First of all, you need to think about the concept of the establishment. In other words, determine what services will be offered in the salon, their level and class, and how many specialists will be needed.

Marketing research – sociological surveys and other statistical indicators that give an idea of the solvency and needs of future clients – will help answer these questions. A good research option is to visit the nearest salons and find out how things are going there, adopt positive techniques and draw conclusions about the demand for services.

One of my friends told me how competitors often came to their salon, everyone asked what and how, looked at the interior design, asked about the services provided. The fact is that after my friend opened a beauty salon, attendance at the neighboring salon dropped sharply. As they say, everything is learned by comparison!

If you neglect this information, you can open a budget establishment in an area where people are accustomed to services provided at the highest level.

Beauty salons are divided into the following levels:

Economy option– salons that provide inexpensive manicure, hairdressing, and some cosmetic procedures. They feature inexpensive repairs and equipment. Cosmetics are simple in composition and cheap. The staff qualification level is low.
Business Class - These are already well-finished premises. Services are presented in a wide range, but their prices are higher than in the previous version. The specialists are qualified at a decent level. Cosmetics from famous brands. Equipment and furniture are in the middle price category.
VIP class, Luxury, Prestige. Such salons have the highest level of service. The decoration of the room is expensive and presentable. Only elite class cosmetics. Many services, usually at a high price, are performed by highly qualified craftsmen.

Luxury class differs from prestige by the use of unique techniques in the provision of various services. Accordingly, prices in such salons will be higher.VIP– salons are usually closed. They are distinguished by an individual approach to each client.

It is better for a newcomer to the salon business not to think about opening luxury, prestige or VIP establishments. Unless he has a famous master in mind or the brand is already promoted.

Forward-thinking, experienced entrepreneurs first open a budget salon in one city. Then, gradually, if business goes well, they open several business class salons in neighboring cities. Masters gain experience and at the same time constantly study in courses. A businessman has money to purchase expensive equipment, and on the basis of a middle-class salon, he opens a luxury or prestige establishment.

It is now fashionable to call your beauty salon a “beauty studio” or a “beauty boutique.”

Requirements for the location of a beauty salon

Successful entrepreneurs in the hairdressing and salon business assure that 90% of success depends on the right location. How to open your own beauty salon in a good location?

We need to pay attention to the popularity of this place, that is, its trafficability.
It is important that there are no other similar salons nearby with the same range of services.
The entrance to the salon should be from the roadway, sidewalk, but not from the yard.
If you rent a room in a business center, it is not necessary to choose the first floors, the main thing is that the salon can be easily found. It is necessary to take care of the sign not only outside the building, but also inside.

To open a salon in a residential building, you need to ask permission from all residents and put it in writing.

Rent in shopping centers is usually expensive. Therefore, with all the temptation to create a salon in a crowded place, you need to take into account some points:

The number of people coming to the shopping center;
The average price for goods in boutiques, and how it relates to the average bill of the future salon; for example, if a hairdressing salon has economy class status, and the surrounding boutiques offer luxury goods, then renting in this shopping center is not practical.
The client flow in the shopping center is not the clients of the salon, so in order to attract people you will still need advertising and other tricks.

It is better to locate mid-level beauty salons in a residential area of the city. It would be suitable for the center to open an establishment with an expanded range of services and a higher average bill.

Beauty salon equipment

The choice of equipment completely depends on the choice of the concept of the establishment.

For economy class cabins, the minimum that is required is :

a chair that swivels for the client;
large mirror;
shelves and racks for tools;
water heater;
sink combined with a chair.

If the salon offers manicure services, you should purchase :

comfortable seating for the master and the client;
table;
hand baths;
lamp with UV rays for drying gel polish;
autoclave for sterilizing instruments.

Cosmetology services will require purchase :

To save on purchasing equipment, it is better to order online.

Consumables for beauty salon

For one experienced hairdresser, you need to purchase the following set of tools:

combs, different in shape and purpose - 4 pcs.;
straight scissors – 3 varieties;
hair clipper;
hair brushes – 3 pcs.;
thinning scissors – 2 types;
straight razor – 1 pc.;
brushes for hair coloring;
towels, napkins;
curling irons of different thicknesses;
hair dryer - 2 pcs.

Don’t forget about all the consumables: shampoos, liquids for coloring, curling, treatment.

Requirements for personnel in a beauty salon

There are no special requirements for the education of employees when it comes to unlicensed household services of the salon - cosmetics and hairdressing (makeup, bikini design without wax, manicure, massage, eyebrow correction, etc.). Everything here is at the discretion of the owner of the establishment. Is he interested in having craftsmen with qualifications and diplomas, or does he recruit staff at his own risk and then monitor their work.

As for a cosmetologist, the requirements are very strict. Only a dermatovenerologist with a specialization in “Therapeutic Cosmetology” can be hired for the position. It can do:

hardware tattoo;
deep and medium peelings using chemical compounds;
rejuvenating procedures with injections.

A cosmetologist can work in a salon with a secondary medical education in the specialty “Nursing in cosmetology.” You must have the appropriate certificate on hand. Performs the following procedures:

superficial and chemical peels;
gentle hardware cosmetic procedures;
medical makeup.

All employees of a beauty salon must be provided with medical records. They must be guided in their work in terms of hygiene by SanPin 2.1.2.2631-10 and the rules of consumer services for the population.

The Regulations on Licensing of Medical Activities contain a clause according to which salons providing medical services must have a manager with a higher medical degree. education.

In addition to the masters, the beauty salon requires the following employees:

If necessary, then a seller to sell hair, skin, and nail care products.

To reduce staff turnover, you need to negotiate all the conditions before hiring and adhere to the following rules:

creating a growth system for young professionals;
constant opportunity for craftsmen to improve their skills;
ensure that new masters have clients;
send experienced employees to master classes.

There should be a separate cost item for training specialists. This is important for the prosperity of the entire beauty salon. Specialists will be aware of all new trends and will be ready to satisfy all customer needs.

How much does it cost to open a beauty salon - total costs

How to open a beauty studio from scratch to make a profit? You need to correctly calculate the total costs of starting a business. But the following question naturally arises: how to calculate how much it costs to open a beauty salon? Let's use the example of opening an economy class hair salon to calculate the approximate costs.

repair– from 150 thousand rubles;
purchase of furniture and equipment: hair dryer, sinks, hair clippers, chairs, cabinets, etc. – up to 300 thousand rubles;
cosmetical tools(compositions for curling, styling, coloring, shampoos) napkins, towels - all with a supply for 2 months - from 150 thousand rubles;
advertising costs: flyers, signs, banners – from 30 thousand rubles;
salary for employees(depending on revenue) – 40-60 thousand rubles;
accountant services, introduction of taxes - up to 13 thousand rubles.

Total: about 700 thousand rubles.

Will the costs be recouped quickly? The cost of a haircut in this type of salon is about 200-350 rubles. The price depends on the region of the Russian Federation. In addition, the craftsmen perform styling, painting, and perm. These services cost from 500 rubles. If the establishment is popular, then it is visited by 20 clients a day. It turns out that the revenue per day will be from 4 to 10 thousand rubles. For a month – from 120 thousand rubles, subject to a 7-day working week. If we take the minimum value, the investment will pay off in 2 years.

How much does it cost to open your own luxury beauty salon? Investments in this case will increase two to three times compared to a regular salon. But the price for the service will be the same times higher. The payback period will be the same, if not faster.

To avoid operating at a loss, you must adhere to the following rules:

The net profit of any service should be 30%, no less.
The number of regular customers after six months of operation of the establishment should be 60 percent of the total number of visitors.
If cosmetics are sold, it should bring in 20% profit.
To calculate the salary of the master, the following scheme is used: 10% of sales and 30% of the cost of the service. At the initial stages of the salon’s operation, salaries are calculated regardless of the workload of the staff. Otherwise, it will be difficult to retain the masters.
The administrator receives 1% of all salon profits as a bonus.
When the production rate of one master drops, you should check whether he is working for himself and whether he has a conflict with the administrator.
You must be prepared for the fact that in the first months you will have to work at a loss - expenses will be more than income.

There are cases when employees replace expensive cosmetics with cheaper ones or even steal them unnoticed. To prevent such actions, strict adherence to spending per client standards is necessary. It is useful to keep a daily record of supplies.

Is it profitable to open a beauty salon? ? Definitely yes, if the businessman has studied the marketing plan sufficiently, knows how to interest the client, and has paid sufficient attention to effective advertising. In this case, the flow of customers will ensure good profitability.

Beauty salon business plan

To work, you will need to draw up a business plan for a beauty salon so that you have all the calculations before your eyes.

You may also need a business plan if you take out a loan to open or develop a beauty salon.

To do this, 2 articles will help you:

How to attract first clients to a beauty salon

Advertising brochures– must be beautifully and colorfully decorated. It is better to distribute them to nearby houses via mailboxes. Clients who live nearby are the most important, because they are the ones who become regulars.
Sign on the outside of the building should be positioned so that the name of the salon is visible from a long distance.
Electronic reference book 4 Geo and 2 GIS. You can add your beauty salon to these systems for free, and they will definitely bring in new clients.
Advertising on local television. It is better to advertise some event, for example, a promotion in a salon or its opening.

To develop a client base in the future, the best advertising for beauty services is word of mouth. Therefore, professionalism and a creative approach are important. Service should be carried out according to the principle - the client is always right, so that the person wants not only to return to the salon, but also recommend the services to his family, friends and colleagues.

Problems at the salon opening stage

To understand all the intricacies of opening a beauty salon, you need experience, and where can you get it if the businessman is a newbie? And at the discovery stage, he faces a number of snags. Next, we will present the most common problems and methods, proposals for solving them.

Where to buy equipment for a beauty salon

It is best to involve special supplier companies. They have all the documents confirming the safety and quality of the devices and other equipment. A businessman will definitely not have problems during verification.

Search for specialists in a beauty salon

To begin with, you will need two specialists who can provide the entire range of services to the establishment. In special schools you can recruit young masters who can easily learn a certain style. After the salon has gained a client base and all systems are working stably, you can expand the number of places and recruit more staff.

Obtaining permission from government authorities

To open a beauty salon you need permission from the Territorial Property Management, SES, and fire inspection. How to quickly open your own beauty salon from scratch if you have to delve into all the nuances of collecting documents for these organizations and preparing the premises for a long time. You can contact a specialized company that will take care of all the problems associated with government agencies and the collection of documents for them.

Poor idea of how much money you need to open a beauty salon

Often an entrepreneur does not know what actual amount he will need and finds himself in an unpleasant situation when there is a lack of funds at certain stages of opening.

To answer the question of how much it costs to open a beauty salon from scratch, you need to draw up a detailed business plan. For convenience, hire a special company that will calculate all cost items, risks and possible profits.

Correctly calculate the costs and then you will know how to open a beauty salon to make a profit.

Advantages and disadvantages of opening a beauty salon as a franchise

Opening a salon as a franchise or otherwise franchising is an opportunity to acquire the right to bear the name of a well-promoted beauty salon.

Pros:

organization of work and a detailed business plan are provided by the parent company;
Sometimes advertising costs are also covered by the franchise representative.

Minuses:

strict compliance with the instructions of the main company;
The salon owner has virtually no say.

It’s another matter when an entrepreneur himself deals with the question: how to open a beauty salon from scratch and is the only leader to whom no one has the right to tell how to run a business. But even here there is a minus in comparison with franchising - there is a lot of competition due to the lack of brand promotion.

9 common mistakes newbies make when opening a salon

What does a beauty salon need to be profitable?

proper marketing;
advertising campaign;
business processes;
professional craftsmen;
high level of customer service.

Often a visitor comes to a large, beautiful salon with fancy equipment.

But there are no masters or other clients there. What could be the problem?

Error 1: No opening day promotion

An entrepreneur opened a salon and hired specialists, but the client base has not yet been developed and employees are starting to leave for more developed salons. To avoid this, you need to pay great attention to advertising even at the stage of renovation of the premises. Make sure you have customers by the opening day. How to do it? Massive advertising campaign - here it is , what you need to open a beauty salon.

Firstly, create a website, place on it all the services of the establishment, advantageous offers, advantages of treatment, a description of the qualifications of the masters, tell us about the cosmetic products you use.
Secondly, create a large banner at the entrance. It indicates the opening date, promotions, and phone number. Flyers are sent out with attractive offers of services for the open day, which are difficult to refuse. By the opening day you can get a good customer base.

Error 2: Outdated methods in providing services

Salon services are developing very quickly. New technologies, cosmetics and techniques are emerging. We must constantly keep up with the times and implement new ideas for a beauty salon. Clients are more willing to go to a salon with innovations to receive the best modern services.

3 mistake: Ineffective advertising

Many entrepreneurs do not understand how to create advertising correctly. For example, the leaflet indicates a small discount percentage and many conditions to receive it, including registering on the site, filling out a form, and receiving a coupon. The second case is when the discount percentage is quite large and the promotion period extends over several months. The client begins to suspect that not everything is in order at the salon - poor equipment, unprofessional technicians, etc. Proper, effective advertising is a whole science that needs to be given great attention; it is better to hire professionals in this field.

Error 4: Unprofessional work of administrators

Administrators are the face of the salon. The first impression of the salon depends on their work. These people must meet the following criteria:

politeness to regular and potential clients;
awareness of all salon services and all the features of their implementation;
well-delivered literate speech.

If there are problems with clients coming to the salon, advertising has been established, and the technicians work professionally, then you should check the work of the administrator. To do this, just ask to call your friends at the salon and listen to how the conversation is conducted. You can secretly invite your person to the salon and ask him about his impressions.

Mistake 5: Lack of corporate culture

If there are no certain rules in the salon, then chaos occurs in the team. All norms must be spelled out there: how to behave, how to dress, how to talk to clients. These rules must be drawn up by the whole team. So that everyone can make their own proposals.

Error 6: Lack of measurement of salon activity

Key performance indicators are the size of the average check, the number of potential clients, how many people come per day and for what services, what days they are, conversion of primary secondary clients. For any problems, you can always analyze this information and find the right solution.

Error 7: There is no personnel selection system

It is important to write recruitment advertisements correctly. Even if the salon does not need specialists, suitable questionnaires must still be put aside. There are times when a master unexpectedly leaves and you need to quickly find a replacement so as not to lose clients.

Error 8: Incorrect value pyramid

There are no other opinions - the beauty salon has masters. They are the ones who work and provide the entire salon with money. In second place are clients. There are often salons where the craftsmen do not have the right to vote; the management team dominates the entire staff. We must remember that the work of masters is creativity, and it depends on attitude and freedom. It's hard to create when you're constantly under pressure. Clients feel this and stop coming to this salon.

9 mistake: Lack of salon position and individual approach to the client

In order for the client to feel as comfortable as possible, client managers are hired. These people not only make appointments, but also tell you in detail about the services and give tours of the salon. They offer drinks and magazines to bored customers in line. This is an important component - after all, the client will definitely return to the place where he was well received and served.

Salon concept - This is another technique that can attract a client. It’s good to come up with your own story for the salon and arrange everything in accordance.

The secret of success in this type of business depends on whether the entrepreneur loves his business. It is better if he himself is a good master: a hairdresser, cosmetologist or makeup artist. It is important to start by working in other salons, understanding the beauty business thoroughly and finding your niche. The future businessman must understand that he cannot live without his favorite business and only then open his own salon.

Have you decided to start your own business in the beauty industry? Great idea! We will help you. First, let's figure out how much money is needed to open a beauty salon in Moscow.

In this article we will calculate the costs of opening a new salon. Entrepreneurs assure that to open a good business you need to invest at least 1 million rubles. Let's figure out what is included in this amount.

Sketch of a typical beauty salon

Beauty salons vary in price segment, list of procedures and location. For standard calculations, we focus on a salon with an area of 100 m2. To begin with, we will provide hairdressing services, organize a manicure and pedicure room, and install a solarium. We will also have a cosmetology room. Hardware cosmetology, waxing and photoepilation are available to clients.

We purchase new equipment so that it is covered by warranty. Calculations of how much it costs to open a beauty salon are averaged. It is impossible to reduce prices throughout Moscow to a common denominator.

Please note that the article will also be useful for those who have decided to buy an existing beauty salon. The calculations will give a general idea of the tangible assets of the business. And about possible additional costs to improve the matter.

How much does it cost to rent and renovate a beauty salon premises?

Since we are calculating how much it costs to open a beauty salon from scratch, we’ll start with space. The business is new, so we won’t buy premises just yet. We rent it. We are interested in offers of 100 m2 in non-residential buildings. Suitable options are on the ground floor of residential buildings with a separate entrance, in shopping and business centers. We are looking for premises on streets with high traffic and near the metro.

On average, rent will cost 110,000 rubles, utilities - from 10,000 rubles.

Time to design and renovate. Style is what customers pay attention to first. Due to high competition, in the construction market it is not difficult to find companies offering free design development or discounts on renovation work. Cosmetic repairs cost 200,000 rubles excluding consumables, major repairs cost 1,150,000 rubles. We add the first and last month to the total rental amount at once, and we do designer renovations for 400,000 rubles. Total 620,000 rubles.

Cost of equipment for a beauty salon

The next point in the calculations is equipment. Let's calculate how much money is needed for equipment to open a beauty salon.

We will equip four hairdressing stations and two wash stations. We will purchase some of the equipment from Russian manufacturers, which will save money. We will also buy a dryer for 22,000 rubles. All together it will cost 100,000 rubles.

We will install a manicure table, a manicure lamp and a pedicure chair in the nail service room. It will cost 29,500 rubles. Buying a solarium - 400,000 rubles.

We will equip a cosmetology room. Phototherapy, lifting and scrub will cost 40,000 rubles. Professional photoepilation device - 400,000 rubles, wax epilation kit - 3,000 rubles.

Consumables for the first month - approximately 100,000 rubles.

We buy cash register equipment. A fiscal recorder that connects to a computer is suitable for us. Its cost is 25,000 rubles.

Now furniture. We will buy a reception desk for 7,000 rubles. Among the market offers, it will not be difficult to find a solution at a reduced cost. We will purchase a sofa for the waiting area for 8,000 rubles.

Let's do the math. We buy working equipment for 529,500 rubles. Consumables for the first month of work - 100,000 rubles. Furniture and cash register equipment - 40,000 rubles.

How much money do you need to register a business and a medical license?

The cost of a perpetual medical license for a beauty salon will be 45,000 rubles, the state duty will be 7,000 rubles.

The state fee for registering an individual entrepreneur is 800 rubles; if we decide to seek help from a lawyer, then we will have to spend 4,500 rubles. Since a license is required to open a beauty salon, an individual entrepreneur must have a medical education.

Opening an LLC is more expensive and takes longer, but this form reduces risks and expands cooperation opportunities. Unlike an individual entrepreneur, the owner may not undergo specialized training. The main thing is that the hired manager has a secondary or higher medical education. The state duty will be 4,000 rubles, opening a current account and making a stamp - from 1,000 rubles.

We advertise a beauty salon

Website creation - 20,000 rubles. Maintaining a group on a social network costs 10,000 rubles monthly. Printing leaflets and placing advertisements - another 50,000 rubles.

The sign consists of illuminated letters made of plastic. Price - from 21,000 rubles.

the total cost

So, how much money do you need to open a beauty salon? Let us repeat that we take only average numbers.

Rental and renovation of premises - 620,000 rubles. Equipment, furniture and consumables - 669,500 rubles. Registration of an LLC and obtaining a medical license - 57,000 rubles. We invested 91,000 rubles in advertising. Total: opening and organizing a beauty salon cost us 1,437,500 rubles.

The business is calculated and thought out. It's time to start implementing it. We wish you success!

A fashionable haircut, well-groomed skin and impeccable manicure are what almost all women, as well as some men, strive for. Cosmetology services are a very interesting and relevant business at all times. Many entrepreneurs earn good money from it. How much it costs to open a beauty salon from scratch, you will learn from this article.

Business registration

Before opening a beauty salon, you must register your business with the relevant authorities. First of all, decide on the organizational and legal form - LLC or individual entrepreneur. If your establishment will not provide medical services, you can take OKVED codes relating to the provision of household services and register an individual entrepreneur.

Medical services include cosmetology services that cannot be provided without a special license. They come in two types.

The first includes:

Depilation, mechanical superficial skin cleaning, etc.;
Hardware techniques;
Superficial peeling using chemicals.

This can be done by specialists in “nursing” cosmetology.

Second group:

Subcutaneous injections;
Epilation using electrical devices;
Medium and deep peeling.

Such procedures can only be performed by dermatovenerologists.

Since therapeutic cosmetology is included in the category of medical activities, it is not subject to VAT. For the provision of household services, you can choose a unified taxation system. If you have difficulties with paperwork for opening a beauty salon, seek help from professionals.

Scheme of the beauty salon

Salon space

The location of the establishment plays an important role in its fate. If your financial capabilities allow, you can purchase the premises as your own. A more affordable option is renting. In any case, you need to choose the right location.

The building must be located in a busy area. It is advisable to have a shopping center or fashion boutiques nearby. You can also open a beauty salon in one of the residential areas. Many women, in order not to waste time, try to find a place where they can get cleaned up, not far from home, so there will be no shortage of visitors. Also pay attention to the level of competition in the area. Study the prices and list of services provided in other establishments.

If you are limited on money, you can start by renting space in a beauty salon. Rent a small room in an existing establishment and open it there. At first, if you have a diploma of appropriate education, you can provide services yourself. When things go well, you can hire a specialist.

Where can I get money?

Where to start opening a beauty salon? Naturally, from the search for money. It’s good if you have the required amount on hand. If there are no funds, you can try to attract investors to your business. To do this, you should draw up a detailed business plan for a beauty salon with detailed calculations of profits and expenses.

You can also try to get a loan. But this is not the best option, since you will have to overpay a large amount. Try asking friends or relatives who have their own savings for help. When your business starts to flourish, you will be able to pay off all your debts.

Purchase of equipment

The list of equipment for a beauty salon is quite extensive, so you should be very responsible when choosing it. Each specialist must have a separate workplace. All devices must have passports and certificates confirming their quality and compliance with all standards established by the Ministry of Health.

If your financial capabilities do not allow you to buy equipment for a beauty salon from scratch, pay attention to used equipment. It can be purchased at half price or rented. Since cosmetology equipment quickly becomes obsolete, in some cases expensive equipment has to be replaced before it pays for itself. Inexpensive equipment can be easily replaced with new devices. Do not forget that the quality of equipment ensures a high level of service and, accordingly, good income.

You will spend 250–350 thousand rubles on chairs for clients, climate zones and dryers. For furniture for an economy class beauty salon you will have to pay about the same amount. Used equipment will cost 150 thousand rubles. In addition, you will need a reception desk, a TV and computers. This is another 60 thousand rubles.

Before opening a beauty salon from scratch, you must first calculate all the costs and assess your financial capabilities.

Calculations

Now we will figure out how much it costs to open a beauty salon. A small establishment with 3-5 jobs will cost you 15-20 thousand dollars. Such a business will pay for itself in about 1–2 years. When you begin to receive net income, you can open several more establishments or take your existing business to a new level.

Many aspiring entrepreneurs ask the question, how much money do you need to open a beauty salon? To equip a place for one specialist to work, you will have to spend 120 thousand rubles. The establishment must have at least 3 employees. Accordingly, to open a small salon, you will need 360 thousand rubles. Experts recommend starting with 5 jobs. This is the best option for those who are taking their first steps in this business.

Staff

There are no special requirements for employees who provide image services. But nevertheless, a competent manager will not recruit staff from the street. In order to do so, you need to send employees to special courses so that they can receive the appropriate diploma. In addition, take care to improve their qualifications. You can do the same if you are going to. But with cosmetology services it’s a little more complicated. To provide such services, specialists with appropriate education will be needed.

How to attract clients?

First of all, figure out what to call the beauty salon. In addition, take care of a beautiful sign and display. For each master, develop a separate marketing program that corresponds to his qualifications.

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To attract clients, use the following methods:

Do not use passive advertising;
Carry out various, unusual promotions;
Create your own website on the Internet;
Develop a bonus system for regular customers;
Hand out business cards to clients.
If you are interested in what it takes to open a beauty salon, the most important thing is knowledge, experience and qualified personnel.

conclusions

If you have firmly decided that I want to open a beauty salon, then you now know where to start this business. In such a business, the initial investment pays off quickly, especially if the establishment is located in a good location. Remember that the success of your business largely depends on the qualifications of your staff. This is the main source of profit. At first, work on your image and reputation in order to receive high income in the future.