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How do domestic staffing agencies work? How to open your own recruitment agency: where to start

Recruitment agency: 7 steps to organize a business. Paperwork + cost calculation + 2 stages of creating a base of employees + 2 advertising methods + 4 ways to make a profit.

Capital investments in a recruitment agency: from 486,000 rubles.
Agency payback period: 1.5–2 years.

A domestic staffing agency is becoming an increasingly popular idea in the small business industry every year.

The organizers of a business of this type are people who are well aware: due to the crazy rhythm of modern life, part of the population simply does not have time and energy left to do household chores.

Most families are happy to hire a highly qualified person who will take care of the child, clean the house, cook dinner, and even walk the dog. And it is at this moment that it comes to the rescue recruitment agency.

For those people who intend to organize a business in this direction, we have compiled a detailed guide, highlighting the main points.

Household staff recruitment agency: how it works

A novice businessman must first become familiar with the working mechanism of such an organization.

Such agencies are based on a simple principle. People who come to a domestic staffing agency are simply looking for a qualified worker for their family.

And the entrepreneur helps select such a person from an extensive employee base.

Often people want to hire the following domestic staff:

Why do families turn to a domestic staffing agency?

Let's look at a common situation: Mom and dad work late and are unable to pick up their child from kindergarten or school on time.
The family contacts a recruitment agency and asks to find a nanny that fits their work schedule.
Her responsibilities will include: monitoring the child during their absence, maintaining order in the apartment and periodically preparing delicious home-cooked meals.
But it’s very scary to take any person off the street who doesn’t have the relevant experience and invite them into your home. It is precisely to ensure that people do not encounter this problem that there are domestic staff recruitment agencies.
Such companies are some kind of conductors between those who need personnel and a person who wants to find a job in a particular field.

Step 1. Paperwork

A recruitment agency is a business activity and should be officially registered.

For this type of small business, it is best to use the registration of individual entrepreneurship. , rather than an LLC, will simplify accounting reporting and reduce the number of documents that need to be collected for registration.

To register an individual entrepreneur, you must submit the following package of documents to the appropriate department of the tax office:

After five working days, if you did everything correctly, you will be able to receive a certificate of registration of individual entrepreneurs.

Step 2. Select the office where the recruitment agency will be located

A founded company must have a well-renovated office. After all, if a client enters a rented agency premises that has tattered walls and low-quality furniture, such a domestic staff recruitment agency will not inspire confidence in him.

Office location also matters. But if an entrepreneur does not have the necessary capital that will allow him to rent premises in the city center, he can choose an office in the periphery. Only in this case it is necessary to invest more money in the advertising campaign.

The room should be bright, clean and its entire appearance should speak of successful activity.

The office area must be at least 60 m2, on which the following must be located:

a reception room in which the secretary’s workplace is located;
the room in which interviews will be conducted;
a room in which personnel workplaces are located.

Once the room has been selected and repairs have been made, you can move on to the next stage.

Step 3. Purchasing furniture and office equipment for the agency

As described earlier, high-quality furniture and a fully equipped office with office equipment inspire confidence among clients.

Therefore, a new businessman needs to purchase appropriate items for his employees.

Office equipment costs

Name	Qty	Price, rub.)
	Total:	170,400 rubles
Laptop	4	40 000
Xerox	1	5 000
Telephone for each workplace	3	1 300
Modem router	1	1 000
Kettle	1	500

Agency furniture costs

Name	Qty	Price, rub.)
	Total:	68,800 rubles
Work tables +1 in the reception area for visitors	5	6 000
Chairs	8	4 000
Closet	1	2 000
Document rack	3	1 600

We will allocate another 5,000 rubles for the purchase of staplers, paper, files, pens and force majeure situations. additionally.

Step 4. Filling out the database for the agency

A domestic staff search agency selects and tests housekeepers, cooks, nannies, drivers, and caregivers.

At first glance, nothing complicated - you just need to find a good specialist and offer his services to a potential employer (and receive a decent amount of commission for this).

But in fact, this is a rather complex and time-consuming process that takes place in several stages.

Stage 1.

Agency employees communicate with the family that needs the company's services and find out what kind of personnel they need.

To do this, fill out a special form for the agency database, which includes the following information:

FULL NAME.;
residential address;
Contact details;
the direction in which the family requires an employee;
basic criteria for personnel;
scope of responsibilities;
schedule;
price for work;
terms of application execution.

Let us give an example of the regular work of a company.

Let’s say a mom and dad want to hire a nanny for a five-year-old child and made the following demands:

knowledge of English and French;
age 30–35 years;
ability to cook.

But older children 10–15 years old want a younger nanny aged 25–30 so that they can play with her on the console, kick a ball and watch their favorite cartoon.

Grandparents insist on choosing a nanny who is 45–50 years old because of her experience and ability to cook deliciously.

In this case, the domestic staff recruitment agency offers a choice of three nanny candidates, so that after 2-3 weeks the family can choose the right person from all the applicants.

Stage 2.

As for the applicants, the agency conducts interviews with them. If there is such an opportunity, the company’s employees even visit the family where the person worked before joining them, or at least contact them by phone.

The domestic staff search agency registers a personalized electronic card in the database for each new specialist.

Experts ask for the following information:

FULL NAME.;
date of birth;
contact number;
place of residence;
information about any higher education and all additional courses that have been completed;
field of activity;
desired salary;
work experience in the declared area;
convenient opening hours.

These questions and knowledge will be quite enough to select a person for middle-income families. But if we are talking about wealthy houses, then it is necessary to choose a different selection route.

Wealthy families are extremely scrupulous in choosing household staff; such clients may even ask to use the services of a psychologist and polygraph examiner. This allows you to check a person for his tendency to steal or deceive.

If you plan to work with such customers, the company must have contracts with psychologists and polygraph examiners for these cases. It will not be superfluous to have connections with law enforcement agencies - this will allow the person to be additionally checked for administrative offenses.

Step 5. Forming the staff of a domestic staff search agency

Above we calculated the cost of opening a large agency with a full-fledged advertising campaign. But you shouldn’t assume that you can invest a certain amount and the business will work on its own, making a profit. You should work on every task so that the first results and income appear.

So where do recruitment agencies make their profits?

There are four options:

Some companies that find the right person for a family receive some kind of bonus for the work done.

These funds are paid not by the employer, but by the person who has registered for employment.

In some agencies, candidates immediately transfer the required amount to the company’s account after filling out the application form. In return, the domestic staff recruitment agency is guaranteed to provide decent work.

Other companies take half or the entire salary from the employed employee after a month of work.

This payment is a one-time payment.

Another option is to set a certain monthly rate for finding an employer or specialists in the recruitment agency’s database.
There are also companies that charge a fee from the family in which the person was placed.

The main thing is to decide at the very beginning about the payments of one party or another, so that there is no confusion in the future, and there is a unified system for receiving money to the company’s account.

If you evaluate the average statistical indicators, then whatever method of making a profit you choose, if you employ at least 2-3 specialists per month, you will recoup your investment in 1-2 years.

Household staffing agency can become successful only if you build a trusting relationship with the client. People who seek help trust the company with their children, grandmothers, houses and apartments.

Therefore, the more transparent the activities and the more reliable the verification of employees, the more successfully the business will flourish.

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Housekeepers, governesses, drivers, tutors - these specialists are becoming increasingly in demand today. Where to look for such people? How can you be sure of their professionalism?

These questions interest many job seekers. That is why the question of how to open a recruitment agency is becoming increasingly relevant. After all, this can become a really interesting and profitable business.

What is such an agency? Basic operating principles

If you are interested in how to open a recruitment agency, then you are probably wondering how exactly such enterprises work. It's actually quite simple. The clients of such agencies are employers - people who are looking for a particular specialist.

Since in most cases the company offers domestic staff services, clients are accordingly looking for nannies, governesses, tutors, gardeners, cleaners, cooks, etc. For example, if both parents are busy with work, then they need a person who will look after the child or keep the house clean, from time to time pamper yourself with delicious home-cooked dishes.

Of course, you don’t want to take just anyone into your home - employers want to hire only really good people who they can trust. The agency is an intermediary between the employer and a specialist in a particular field.

Where does the profit come from?

In fact, a domestic staffing firm can be a profitable business. This business does not require a lot of start-up capital, but its development requires a lot of time and effort. So where does the money come from?

Many agencies charge employers a small bonus for finding the perfect employee. In addition, money is paid by those people who are looking for work. Here you can already choose the system yourself. In some companies, employees pay a certain amount immediately after registration, and the agency guarantees them decent employment.

Some enterprises take 50–100% of the first salary of a hired specialist. On the other hand, you can charge a small monthly fee for having an employee or employer in your database. In any case, at the initial stages it is best to establish a convenient and understandable payment scheme.

How to open a recruitment agency? Package of official documents

Of course, such activity is considered entrepreneurial. How to open a recruitment agency? First you need to register with the tax service.

In this case, the best option is to register as an individual entrepreneur. This will give you some additional benefits such as a simplified accounting system, fewer documents required, etc. It is worth noting that individual entrepreneurship is opened, as a rule, five or seven days after submitting the necessary documents.

Where to rent office space and how to arrange it?

If you are interested in how to open a domestic staffing agency, you should know that you will need to have your own office. Of course, it doesn't have to be big. However, remember that the decor and atmosphere of your office will demonstrate the solidity and quality of your company's work - this is what clients will pay attention to first of all.

The location of the office is not so important here, but it is best to choose it somewhere in a busy part of the city, for example, in the central area or in a business center. On the other hand, if you do not have such an opportunity, then the office can be located somewhere on the periphery - in this case, you will need to spend more time and invest in advertising.

As for the office itself, it should be bright, clean, and demonstrate success, responsibility and professionalism. There is no need for any sophisticated decorations - minimalism will be in place.

It is advisable that the office have at least three separate rooms. In the hallway, for example, you can place a secretary's desk, place several comfortable chairs or sofas - this is where clients will be greeted. In addition, interview rooms are needed, as well as space for working staff.

Naturally, you will need to purchase computer equipment, including a printer and scanner. Storing customer data in a computer system is much easier.

Selection of permanent employees

Of course, if you open a small agency, then at first you can do all the work yourself. However, this takes time. And as the company develops, you will need assistants, because the domestic staff recruitment agency must work smoothly.

To begin with, you need a secretary who will answer calls, meet clients, create a schedule and monitor it. In addition, you need to hire a HR specialist. He will conduct interviews with job applicants, help them fill out forms, check backgrounds, etc.

It is quite possible that conversations with employers will also require an additional employee who can figure out what exactly the client needs. Don’t forget that someone will have to do the accounting, be responsible for advertising, conduct a regular search for new applicants, etc.

Some experts advise hiring a full-time psychologist who can assess some of the qualities of people looking for work, as well as the characteristics and desires of clients offering a particular position. In any case, all employees of your company should be sociable, pleasant, unobtrusive, and diplomatic. Leadership qualities, the ability to express thoughts clearly and clearly, as well as persuasion, will also not hurt.

Where to find professional job seekers?

Of course, the selection of domestic staff is an extremely responsible matter, which must be approached seriously. After all, employers turn to you for help, completely relying on your opinion. You must provide them with professional employees who can be trusted.

At the beginning of their activities, many entrepreneurs try to find and occupy a profitable niche. The lack of investment at the start pushes you to look for a business idea that will allow you to start earning money with minimal investment.

How about opening a recruitment agency from scratch and succeeding in this direction? Many enterprises are puzzled by the search for qualified personnel. This is due to the fact that the success of their activities and the amount of profit depend on the professionalism and skills of employees. For this reason, the services of a recruitment agency will always be in great demand.

What are recruitment agencies and why are they needed?

If an entrepreneur decides to create a recruitment agency and build a successful business in this field, you should understand its features in detail. For what purpose are such companies created and what are they?

There are several types of recruitment agencies that select employees for organizations that have submitted appropriate applications. In addition, applicants may be sent for preliminary training if such a clause is specified in the agreement between the employer and the recruiter. Often the customers are plants and factories, private small and medium-sized enterprises, as well as manufacturing firms of various profiles. It is known that finding good specialists can take a lot of time. For this reason, organizations turn to recruitment agencies for help and impose a number of requirements on applicants, according to which the necessary employees are selected.

If a person has firmly decided to organize his own personnel search agency, he should know about the features of this type of activity. As with any other type of business, there are pros and cons. The advantages of running a recruiting company include:

high monthly income;
availability of small start-up capital to open an agency;
quick return on investment;
lack of dependence on seasonality;
the ability to create a large base of regular customers.

If an enterprise selects highly qualified specialists for a customer who fully meet his requirements, partnerships are subsequently built between both organizations. This leads to them collaborating on an ongoing basis and on mutually beneficial terms. An entrepreneur has the opportunity to choose any format of a recruiting agency and develop in this direction. In addition, there are practically no serious obstacles to entering the market, so with proper organization of activities, you can quickly occupy your niche and develop successfully.

Despite such a rich list of advantages, this business is not without its disadvantages. First of all, you need to understand that not every employer is ready to allocate their own funds to pay for the services of such agencies. In addition, a significant part of organizations prefer to cooperate with recruiters on an ongoing basis. For this reason, it will be quite difficult for a young company to find large customers at first until it gains a certain authority. Also, entrepreneurs who want to develop their own recruitment agency, production, or, for example, must remember the high level of competition.

Types of recruitment agencies

Before opening a recruitment agency, an entrepreneur needs to decide on the direction of his activity. There are several types of such organizations, each of which has a specific specialization:

Important: International companies have the right to provide recruitment services only if they have the appropriate licenses. It is extremely difficult to get foreign employers as business partners. Entrepreneurs who want to try their hand at this niche should remember the high competition and also create a very advantageous offer for potential partners.

How to open a recruitment agency?

Let's consider the main stages.

Business registration

A new entrepreneur who wants to create his own recruitment agency or, for example, is required to register a business. To do this, you need to contact the tax office at your place of residence and register as a limited liability company or individual entrepreneur. The second option will be preferable for a small agency: registration is quick, and the state fee is 800 rubles.

Registration of an LLC takes much longer; in addition, it is mandatory to deposit the amount of 10 thousand rubles in the form of authorized capital. You can choose UTII or simplified tax system as the taxation system. You also need to open a bank account, which is necessary to receive funds and display the company’s expenses.

When registering an agency, you will need to indicate OKVED codes. To do this, select 74.50.1 “Provision of labor recruitment services” or 74.50.2 “Provision of personnel selection services”. Upon completion of the registration procedure and receipt of the appropriate certificate, the entrepreneur can begin conducting business activities.

Selection of premises

The recruitment agency's office will have specialists working and will also receive visitors. For this reason, it is necessary to create comfortable conditions for the company’s activities there. Repairs should be carried out and the uninterrupted operation of utilities (electricity, telephony, Internet, water supply) should be ensured. In addition, it is worth installing high-quality furniture inside the office. It wouldn’t hurt to divide the room into several zones:

reception;
office of the director (administrator);
venues for interviews and reception of guests;
locations of personnel workplaces;
bathroom.

The location of the building with the office of the recruitment agency is of great importance. The ideal option would be to find premises in the central part of the city or business district of the village. If this is not possible, the office should be opened in any other location, but to attract clients you will need to spend more money on advertising.

The building where the company will be located must be located near a major transport hub and have parking. For the activities of a recruitment agency, it is enough to choose a room with an area of 50-60 m². The monthly rental cost varies within 30 thousand rubles.

Important: if newbie entrepreneurs have extraordinary ideas that will benefit the state and good profits, they can contact educational organizations such as. Participants in training programs are provided with assistance at all stages of the formation of a young organization right up to the start of independent activities.

Equipment purchase

After renovation work, the agency must be equipped with furniture and modern office equipment. This will create the necessary conditions for the operation of the enterprise. To equip a small company you will need:

laptop (4 pcs.) – 150 thousand rubles;
router – 1 thousand rubles;
landline telephone (4 pcs.) – 4 thousand rubles;
furniture (shelving, wardrobe, tables, chairs) – 20 thousand rubles.

Thus, the cost of purchasing equipment and furniture will amount to 175 thousand rubles. You will also need to purchase stationery, office paper and leave some money for travel expenses. Total - the total investment amount is 180 thousand rubles.

Recruiting staff

It is necessary to attract specialists to the staff of a recruitment agency who will perform certain functions. The company administrator must communicate with visitors and customers. In addition, his responsibilities include coordinating the work of all specialists. The administrator keeps order in the company, buys consumables and is responsible for managing the work process.

HR managers must look for new agency clients, communicate with customers, be able to conclude contracts and organize meetings between applicants and company management. The recruiter enters data into the client database and also communicates with people about available vacancies. He must be able to explain to a person how to behave during an interview and get the desired vacancy, what rights and responsibilities the applicant has, etc. The agency's psychologist conducts trainings for his colleagues, talks with clients and provides assistance in work situations.

The staff of a recruiting company may look like this:

administrator – 25 thousand rubles;
recruitment manager – 20 thousand rubles;
HR specialist – 15 thousand rubles;
psychologist - 15 thousand rubles.

Total - the cost of staff salaries will be 75 thousand rubles. In a small agency, the position of client selection specialist and manager can be combined by one employee, which will reduce the company’s costs. For the same reason, the duties of an accountant should be outsourced, which will take about 8 thousand rubles monthly.

Organization of promotions

First of all, even before opening an enterprise, it is necessary to create a business card website for the organization. This will allow a large number of people to learn about the company's activities and promote the business via the Internet. On your own website, you should include information about the location of the agency, indicate contact numbers, email addresses, regularly publish updates on available vacancies, and highlight the benefits of cooperation with your agency. Promoting your business on social networks will give good results - in groups you need to constantly post information about vacancies, the cost of services, and also secure a commercial offer for employers.

Advice: The Internet allows you to get any information in a matter of minutes (for example, quickly find information about, information about competitors, etc.). According to statistics, 75-80% of clients turn to recruitment agencies using the Global Network.

Speaking about marketing tools, printed materials should be highlighted. You need to contact designers who will develop booklets and business cards for the company. Advertising in the media will cost approximately 50 thousand rubles. This includes placing advertisements on radio, municipal television channels and in the press. Taking into account the creation of a website and its promotion, the cost of an advertising campaign will amount to 67 thousand rubles. In the future, this amount will be reduced to 20 thousand rubles for promoting the agency.

Business plan for a recruitment agency

To organize the work of an enterprise, you need a recruitment agency. It represents calculations that allow you to find out the amount of one-time investments in the project, mandatory monthly costs and its profitability. So, to open a company, one-time expenses will be:

registration of an enterprise – 1 thousand rubles;
rent of office space – 30 thousand rubles;
repair work, replacement of communications – 70 thousand rubles;
purchase of equipment and furniture – 180 thousand rubles;
advertising campaign – 67 thousand rubles;
staff salary – 75 thousand rubles;
The company reserve is 10 thousand rubles.

Total - the amount of initial investment will be 433 thousand rubles. Now let’s calculate the amount of mandatory monthly expenses, which include:

rent – 30 thousand rubles;
conducting an advertising campaign – 20 thousand rubles;
taxes – 15 thousand rubles;
utilities – 15 thousand rubles;
staff salary – 75 thousand rubles.

The total amount of payments is 155 thousand rubles. As practice shows, after 2-3 months of work, a small recruitment agency can count on a profit of about 120 thousand rubles. Return on investment is possible after just 6 months of active activity.

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To summarize, we note that the success of an enterprise will largely depend on the organizational abilities of managers and the professionalism of employees. For the stable operation of a recruitment agency and to compete with similar companies on the market, businessmen need to be able to quickly find optimal ways to meet client needs and develop a flexible pricing policy.

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Despite the high level of unemployment in the country, finding a suitable employee, janitor or chief accountant is often quite difficult, so the services of recruitment agencies are in great demand today, but the level of competition in this market segment is high.

Selecting an activity profile

It is important not to make mistakes when laying the foundation of your activity, that is, to choose the right activity profile.

It could be:

Recruitment agency;
Recruiting agency;
Specialized agency;
Headhunting agency;
International agency.

Recruiting and staffing agencies

For those who do not have experience in this business, it is advisable to choose this option. Firstly, the services of such agencies are quite in demand, and secondly, less stringent requirements are imposed on the selection of candidates for vacant positions.

The activities of agencies of this kind consist of finding personnel for enterprises and employing workers. The difference between them is as follows: a recruitment agency receives remuneration from an employed citizen in the amount of his monthly salary, and the services of a recruiting agency are paid for by the employer. The amount, as a rule, also depends on the salary of the found employee.

In general, their operating principles are the same: they act as intermediaries between the employer and the employee. In this case, the scope of activity and other subtleties are not taken into account.

When opening a recruiting agency that searches for a wide variety of specialists on behalf of employers, you can achieve success if you actively create, update and expand your own databases of both specialists looking for work and potential customers.

Learn to convince employers that you can fill a particular vacancy in the shortest possible time. And assure hired workers that it is you who will offer them profitable and interesting work. If a customer needs an accountant or a plumber, and you are ready to provide him with several candidates within 30 minutes, then cooperation with you will seem promising to him.

Narrow specialization

The work of specialized agencies that select household staff or serve a large enterprise that regularly requires specialized specialists has its own characteristics.

It is much more difficult to select employees who have higher requirements, such as domestic staff. In this case, the customer often wants to receive complete and reliable information not only about the candidate’s education, experience and previous place of work, but also about his state of health, bad habits, and character traits. And you will have to contrive and obtain this information.

Similar difficulties arise when selecting candidates with a narrow specialization - you cannot simply find the necessary information on the Internet. But the cost of filling a vacancy for specialists with special profiles is much higher.

Headhunters

Even more challenging is hiring staff who are highly skilled in certain areas. There are few such specialists, they are difficult to find without knowing the business life of the city, and, in most cases, they already have a job. Convincing them to accept the customer's proposal often turns out to be more than a difficult task.

The activities of this kind of agency are sometimes associated with great risk: current employers will not give up a good top manager just like that.

International agency

International recruitment agencies offering services related to employment outside the country can only operate if they have the appropriate license. In addition, it is quite difficult to establish mutually beneficial partnerships with companies wishing to hire citizens of our country, so before opening an international recruitment agency, you should thoroughly study this market segment and think about how it can attract customers.

Good relations with foreign recruitment agencies will not hurt here. You might think about becoming a partner in such a company or opening a representative office of a renowned agency in your home country. But for beginners, this is an almost insurmountable path. A recruiter without a name, experience and recommendations is unlikely to be trusted.

Business plan for a recruitment agency from scratch

When planning to start a new business, you cannot do without a detailed calculation of upcoming expenses, an assessment of the amount of personal capital that can be invested in the business, and a study of all the risks and expected profitability.

A ready-made business plan is necessary if you plan to invest not only your own funds, but also borrowed funds. If it is drafted correctly, your chances of getting a loan from a bank on favorable terms increase several times.

Expenses

If you plan to make do with your own funds and are only drawing up a rough business plan, the costs section will include:

rental premises ( from 3 thousand dollars in Moscow and St. Petersburg, in small cities the rental cost can be 10 times less),
a computer connected to the Internet (you can start working using only your home computer, in the future you will have to purchase computers or laptops, the estimated cost is from 500 dollars),
various office supplies ( from 100 dollars),
state fees for registering an enterprise (self-registration of individual entrepreneurs - from 2000 rubles).

When starting to develop a recruitment agency from scratch, in the first days and even months of work you can do without hiring assistants, especially if friends or family members are willing to help you, but in the future, you will also have to consider the costs of paying hired personnel.

To estimate potential profits, study a sample business plan that provides various formulas for calculating potential profits. But do not forget that this indicator will largely depend on your hard work, ability to communicate with people and find non-standard solutions.

As a rule, the cost of filling a vacancy is estimated at 1-2 months of the salary of the found specialist. In large recruitment agencies, the number of filled vacancies can be several hundred. To get started, 10 successful trades per month is already considered a satisfactory result. Although this, of course, is not enough to earn a normal income.

As can be seen from the practice of already operating recruitment agencies

about 30% the income received is spent on maintaining the office,
30% - for wages,
remaining 40% - taxes, profits and a development fund from which advertising campaigns are paid.

The profit of the business founder ranges from 5 to 15% of turnover. This is less than in the manufacturing sector, but higher than in retail trade.

Is it profitable?

A recruitment agency can be a profitable business, but quite a lot of companies close after just a few months of operation. To avoid such an unpleasant ending, carefully study all the risks and threats, and most importantly, all your possible competitive advantages - and use them to the fullest.

In just 3-4 months you will be able to receive a stable profit in the amount of 3-10 minimum wages, while seeing prospects for business expansion. In large cities, filling several dozen vacancies monthly and having a turnover of 30-80 thousand dollars, agency owners receive a profit of 5-7 thousand dollars; in a small city, turnover, costs and profits are several times less.

Larger companies that have already gained a reputation in this market have profits of several tens of thousands of dollars monthly.

How to open your own recruitment agency in cooperation with a non-state pension fund?

Since from the first days of work, recruitment agencies are rarely inundated with orders, it would be useful to think about additional sources of income - for example, cooperation with non-state pension funds, which allows you to expand the range of services offered and receive commission income. Often it is this income that allows budding entrepreneurs to survive a difficult period of formation.

Many NPFs (“Hephaestus”, “Cooperation”, “Consent” and others) invite both long-running enterprises and beginning entrepreneurs to cooperate. After studying their offers, you can choose the ones that are most interesting to you.

Such cooperation makes sense for recruiting agencies, but it can leave a negative impression on the clients of headhunting companies.

Where to look for clients and customers?

Having opened a recruiting agency, start working by studying the media: first of all, specialized websites on the Internet and local print publications. Call those who are looking for work, tell them about the agency’s activities and that its services are free for them.

The majority of potential employees are usually distrustful of offers of this kind. Convince them to at least just fill out the form.

Ask applicants additional questions about education, length of service, work experience, their achievements, and inquire about the reason for leaving their last job.
By telephone, or better yet in person, talk to personnel officers of large enterprises in the city, offer to talk with those candidates with whom you have already conducted a preliminary interview, provided that they made a favorable impression.

It is strictly unacceptable to send a candidate to an employer without first communicating with him personally. In the future, interviews will be conducted by your managers. This is necessary to ensure that the person is adequate and meets the requirements of the position. Otherwise, your agency's reputation could be seriously damaged.

From the first days of work, do not chase quantity, but ensure high quality. Save customers time by filtering out clearly unsuitable candidates.

To make the agency’s work more effective, you should not limit yourself to studying the media. Establish cooperation with the employment service, educational institutions that produce in-demand specialists, and conduct advertising campaigns to attract both customers and job seekers. If you have opened a recruiting agency, you can search for clients and customers on the Internet.

But don’t forget to make full use of your personal connections.. If your friend or acquaintance needs a store salesperson or office manager, find him the most suitable candidates. You can even do this for free by agreeing that a friend will also provide you with a simple favor - he will tell as many of his acquaintances and business partners as possible about your impeccable work.

Good fame is a very valuable capital!

What do you need to know to open a recruitment agency?

When making a plan for opening a recruitment agency, it is worth considering what additional knowledge you may need. This type of activity does not require special education, but it is important to have well-developed communication skills, be able to use office equipment, search for information on the Internet, and know the basics of law.

Carefully study the labor market in your region:

Which specialists are especially in demand?
Which vacancies are in particular demand among job seekers?
Which universities train in-demand specialists that employers are willing to hire even without work experience?

Video about recruiting personnel through social networks

The role of firm location

The location of the company is quite important - if it is inconvenient to get to your office, potential clients may refuse even very promising interviews. And the customer is unlikely to be willing to spend a lot of time traveling to your office, so it is advisable to rent, albeit small, but with a convenient layout and respectable-looking premises near public transport stops in the business center of the city.

Megacities and large cities

In megalopolises and large cities, many people need the services of recruitment agencies, but competition there is quite strong, so you need to immediately think about narrow specialization or providing a wide range of services.

This is exactly the case when the personal qualities of a recruiter are of enormous importance.

It will be necessary to look for an opportunity to stand out from the crowd of similar recruitment agencies. This may require significant funds, but the profits in the metropolis from this business are much higher. If only because the average salary, the number of vacancies and applicants are many times greater than in the suburbs or towns.

Agency in a small town

It makes sense to open a recruitment agency in a small town only if it doesn’t have one or both customers and job seekers are not satisfied with the quality of its services.

For his work to be successful, it is necessary to establish good personal relationships with employers. Especially these heads of personnel departments. You need to thoroughly know the offers on the labor market, that is, have information about the best specialists in the city, their plans and wishes.

It is equally important for a beginning entrepreneur to minimize organizational costs (office rent, hired personnel). At the same time, it would not be amiss to conduct a well-thought-out advertising campaign in the media, convincing that the agency is capable of solving the problems of both employers and job seekers on very favorable terms.

It is worth noting that in rural areas or cities with a population of up to 100 thousand people The activity of a recruitment agency is not advisable.

How to develop your recruitment agency?

The recruitment agency should be continuously developed in three directions:

database expansion,
establishing personal contacts with potential customers,
staff ability to work with people.

The Internet also opens up great opportunities: having your own website will help attract customers and clients. It is important that the site is of high quality and allows for two-way communication with visitors.

Personnel decides everything
Specification
Stages of business organization
Payback period

A recruitment agency is a specific business that does not require large start-up capital. It is not difficult to organize such a business; it is much more difficult to turn it into a successful enterprise, with an impressive client base and a stable income. In this article, we will tell readers of the site https://site/ how to open a recruitment agency from scratch, providing step-by-step instructions with tips.

Personnel decides everything

For a recruitment agency, the organizer’s business qualities, acumen and determination are more important than the amount of investment. Opening a recruitment organization will cost a penny, but it may remain a penny enterprise that has no chance of becoming a serious business. To avoid failure, you need to know some nuances and go step by step from creating a working concept to its implementation.

Serious companies and large enterprises highly value qualified specialists. There is a real hunt for them abroad. Promising young people come to the attention of corporations already at the college stage. They are monitored by recruitment agencies. There is also an active fight against the “burnt-out employee effect,” which indicates the high cost of professional skills in the labor market.

Attention! The Russian labor market offers employment specialists a paradoxical situation. On the one hand, there is a high unemployment rate, on the other, there is a high demand for qualified personnel. This is especially true for large cities. Opening a recruitment agency in a city where there are no sources of income other than the public sector is a waste of time and money.

Accordingly, the basic principles of operation of the personnel center:

Look for large clients and customers.
Immediately open an active and effective hunt for talented or at least capable specialists.
Strive to expand business. This does not imply the opening of branches, the development of the service will be relevant here - the effective selection of personnel that meets the customer’s requirements in the shortest possible time, which will attract new clients and leave competing agencies behind.