home Self-development What is the most effective advertising for a car service? Correct advertising for a hundred

What is the most effective advertising for a car service? Correct advertising for a hundred

Opening your own car service is one of the most popular business ideas in Russia. At the moment, there are more than 39 thousand points in the country. Despite the fact that today a car is more the norm than a luxury, and the ranks of motorists are growing every day, serious competition is unfolding among car service owners. How to attract customers to a car service in such seemingly unfavorable business conditions?

Proper Marketing

A large base of regular customers is the basis of any business. A continuous flow of customers means high demand, and the overall profitability of the business will depend on the demand for a product or service.

Marketing is at the heart of attracting customers. This is where the first mistakes appear, because most novice entrepreneurs believe that marketing is a creative process, and only very creative people are able to cope with the tasks of attracting clients, but this is far from the case.

For all those who think that they don’t know how to attract customers to a car service center, marketing is primarily applied tasks consisting of dry calculations and diagrams. Moreover, these same schemes and calculations, as well as specific plans for attracting clients, have long been developed by someone and implemented more than once. All that remains is to use the right tools.

Of course, there is still some creativity in how to attract customers to a car service. True, if you think about it, the creative part, in general, can be found in any business.

The correct marketing policy works according to the formula “everything for the client.” What should you pay attention to to attract customers? First of all, on their desires and on the contradictions that arise from this. That is, you need to understand what the client wants and how the company can satisfy these desires. After that, all that remains is to show the potential client that he can get what he wants at a specific car service.

Advertising campaign

There are many ways to attract customers to a car service. The main method is advertising. Large enterprises that have been on the market for a long time and have already managed to earn a name for themselves, in general, do not need advertising. Major market players already have an established customer base, which will grow, working on the “domino” principle or word of mouth (clients will tell their friends, those will tell their friends, etc.).

Young businesses need advertising more. But the problem is that novice entrepreneurs often do not have the funds to conduct a comprehensive advertising campaign. What exactly and how to advertise? The emphasis can be placed, for example, on fast turnaround times or specialization for a specific car brand. There is no need to place emphasis only on car services with a narrow range of services provided, those that are faced, for example, with the question: “How to attract customers to a car body repair service?”

Advertising in the press.
Printable advertisement.
Audiovisual advertising on the Internet.
Radio and television advertising.
Mailing to potential clients.
Participation in exhibitions.
Sales of promotional souvenirs.

Printable advertisement

Print advertising is the first thing a new businessman can do. This type of advertising has proven itself due to its low prices and fast production. Also, the advantages of print advertising include ease of perception and high efficiency. This is how you can attract the bulk of customers at first.

Also, print advertising must contain the address of the car service and feedback methods (telephone, email, etc.). The presence of feedback will not only increase consumer confidence, but will also allow potential clients to clarify additional questions in a convenient manner.

Advertising in the press

Press advertising is an alternative to print advertising. This type of advertising is even more effective in the question of how to quickly promote a car service and attract customers, but it also costs more. The larger the publication and circulation, the higher the price for placing an ad.

This advertising can be very diverse; most often, novice entrepreneurs order small advertisements, where the main emphasis is on the company name and contact information. The most important thing in it is a bright and interesting name that can attract the attention of the client. Just like in print advertising, the address and telephone number should not only be present in the ad, but also stand out well.

TV and radio advertising

The concept of radio advertising implies the presentation of information in the form of voice messages on the radio or between broadcasts. You can record such an advertisement yourself, and the radio studio will play it in the form of a message repeated from time to time, or you can negotiate directly with the studio so that the presenters mention the company during broadcasts.

TV advertising can be different. It can be presented as a regular video that is played during pauses. However, this option is very expensive for novice businessmen, and more often an advertisement for a new car service can be seen as a short screensaver or in the form of a creeping line.

A good advertising campaign that can attract new customers to a car service requires a professional approach and is expensive. But if you have to operate on a limited budget, then you can try to do it on your own, reducing at least the cost of paying for the services of an advertising agency. At the same time, it is important to take into account the specifics of the business and know which means and techniques will be effective and which will not be useful. What a service station advertisement should be like and where it is best to place it will be discussed in this material.

What advertising is suitable for a service station?

There are many ways to attract customers to a service station, and which one to choose depends on the locality in which the service station operates, what services it provides, who they are intended for, etc. So, if there are federal roads in close proximity to the location of the company and the service is aimed at passing motorists and truckers, then outdoor advertising will be effective: banners, streamers, signs, pillars, light boxes. If the service station is located within the city limits and its services are aimed at local residents, then advertising on the radio and on the Internet can give a good result.

Business cards and booklets, printed in a printing house, containing information about the name of the service station, main types of services and contact information. Distribution of such materials can be carried out in nearby car shops, car washes, gas stations, parking lots and parking lots, subject to agreements with the owners of these facilities. Booklets can also be distributed to the mailboxes of houses located in the area where the service operates.

Internet advertising. The car service center should have its own resource, as an option, in the format of a “Landing page” - a website with one page that comprehensively but briefly describes the service station services and contains a commercial offer (see,).

In addition, it is effective to use contextual advertising of popular search engines such as Yandex and Google (see, for the search engine).

Banner Internet advertising and promotion on social networks (promotion of your own account in the Odnoklassniki, VKontakte, Instagram and others networks) give good results. A less effective, but also less expensive way is to post information on free bulletin boards: “Avito”, “Yula”, etc.

Billboards, streamers and banners They also bring new customers to the car service center. It is advisable to place such structures in places with heavy street traffic and high vehicle traffic. The message applied to such objects should be clearly visible, brief, but succinct in order to be remembered, but not interfere with the person’s ability to drive.

Advertising in the elevator– an excellent and relatively inexpensive way to promote auto repair shop services. This format looks like a poster placed in a metal frame under protective glass. You can develop the layout yourself or with the help of specialists, the main thing is that it is quite large.

Information videos on local radio stations. Such advertising is distinguished by a large audience reach, high focus on the target group and a reasonable price. The audio message should be short, easy to understand and memorable.

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How to attract customers to a car service?

The success of advertising depends not only on the location of its placement and the format used, but also on how correctly the text of the appeal is composed, how it is designed, and what marketing moves are involved. The advertiser’s task is not just to inform consumers about his product (in this case, about service station services), but to do it in such a way that the client does not go to competitors, but chooses his company. How to achieve this?

When addressing potential clients, you need to briefly but convincingly outline the company's advantages. In a situation with a car service, this could be:

provision of additional services, for example, computer diagnostics, selection and ordering of auto parts (useful to know);
discounts for comprehensive services;
benefits for certain categories of citizens;
possibility of cashless payment;
guarantee for work performed;
bonuses (for example, when repairing a car wash as a gift), etc.

Many advertising agencies use the ODC principle when composing text. What it is? O – offer (advantageous offer), D – deadline (time limit), C – call to action (call for activity). How it works?

The appeal structure must include all three of these elements. The first part contains a list of benefits and advantages. For example, free suspension diagnostics, replacement of two shock absorbers for the price of one, 20% discount on maintenance. Next should be a limitation - an indication that all these promotions are valid only until a certain time or are designed for a certain number of clients. At the end of the advertising message, a call to action is necessary: you need to make it clear to the client what he must do in order not to miss out on his benefits.

It is important to understand that all information contained in advertising must be reliable. The quality and speed of service are also important factors that can affect the reputation of a car repair shop and the number of its customers. If a person contacted by an advertisement is satisfied with the work of the craftsmen, he will probably recommend the service station to his fellow motorists.

Useful to read. Material and technical base, package of documents and approximate business plan.

It's all about self-service.

What does . The amount of costs for organizing passenger transportation, profit planning and timeframes for achieving payback.

After opening a car service center, the question arises of its promotion in order to attract the maximum number of customers in the shortest possible time. Ignoring simple things and not understanding the importance of the goal leads to months of unprofitable operation of the car service center. Today, a huge number of car repair shops are up for sale, but they failed to reach the planned level of profitability due to low traffic. If you don’t want to be in the shoes of your former colleagues, then you should carefully study the recommendations of experienced marketers and start putting them into practice.

When starting any business, an entrepreneur encounters many difficulties. Sometimes he doesn’t have the time or energy to think about promoting a car service. However, an effective marketing strategy will help you pay for yourself quickly. It is important to understand that you should attract customers to any commercial establishment. In any case, a clear action plan will not be superfluous. If you do not have experience in such planning, then you should contact specialists.

Before promoting a car service, you need to consider issues related to preliminary preparation. The funds invested in advertising should not only be fully recouped, but also bring indirect profit. The focus should be on the target audience; attractiveness and beauty play a secondary role in this matter. Good advertising will open up new channels that will help in further promotion.

Many people consider marketing a creative activity. In reality, everything is much more serious. It is an applied task with a lot of calculations and diagramming.

How to advertise

Before choosing any method, you need to understand that promoting a car service must be comprehensive and require certain efforts. It is important to analyze exactly the supply and demand for each type of service. It is better to do this at the planning stage.

To promote your car service at minimal cost, you need to become familiar with marketing strategies. The main goal of advertising is to force every person who sees the advertisement to perform certain actions. For example, he must call the specified number or visit a car service center. It is necessary to understand exactly what is required from the client. How to convince a person that he needs the advertised product?

First of all, take into account:

The customer must be willing to repair or upgrade the vehicle.
There must be a focus on a target audience that has the financial means to pay for car service services.
The desire to call or travel should appear while watching an advertisement.

Answering the question posed above is problematic. If a car owner has no problems with his car, then he is not interested in advertising for vehicle repairs. A person views offers only after a breakdown occurs. He is interested in content with information on the repair of certain components - tires, engines, glass, etc. Thus, the advertising offer must contain a detailed description of the services performed.

If there is no need for repairs, the proposal is not paid attention to. Accordingly, it is important to use the urgency factor as a guide.

Advertising tricks

Consider an example in which a potential customer had an oil change 6 months ago. It's time for another replacement. However, many prefer to postpone everything until a better time. Understanding this psychological characteristic of a person will help promote business. To encourage the client to change the oil in a timely manner, it is necessary to explain the reasons for this and the negative consequences of ignoring the rules of car care. A number of marketers describe in advertising what the client refuses if the offer is ignored.

To increase your benefits, you can use the deadline for the promotion - oil change. It is necessary to inform drivers that the operation is carried out by an experienced specialist in the shortest possible time.

It is more difficult to gain customer acceptance if the business is newly launched or has any restrictions. For example, clients are received in a garage. Man has always strived for comfort and the most profitable resources. If it is not possible to provide comfort, then you need to rely on affordability - changing the oil is 50 rubles cheaper than competitors. By adding urgency, the effectiveness of the proposal will be high.

Expanding the target audience

After the first positive results of the marketing strategy, expansion of the offer can be considered. For example, car body washing is in demand today. This is due to the fact that every owner has to wash the car. The technical condition is not important.

Clients will always be lured by a “bribe.” They must feel that cooperation with a car service will be profitable. It is easy to work according to this principle. First of all, the size of the “bribe” is determined. It should be based on the amount you are willing to pay for a new client. Size can sometimes be irrational. Some agree to give 100 USD, while others agree to give 1000 USD. The contribution must be comparable to the size of the possible profit. If advertising can provide a sufficient influx of customers, then you can allocate a significant amount for it. The situation is similar with affiliate programs and discount offers. In the future, advertising costs will no longer be a significant expense item, since another factor begins to play - the car service will already be known.

After calculating acceptable advertising costs, you can move on to the Internet. Today, this method of promotion shows good results if professionals work. If the maximum cost of attracting each client is 100 rubles, it is advisable to offer services of a similar cost. For example, you can pay a washer 50 rubles for free cleaning of a client’s windows. If it does not bring the desired income, it will remain a bonus. When replacing auto parts, it is advisable to offer a T-shirt or related service as an additional service.

Secrets of saving on advertising

To avoid repeated investments in advertising, you must adhere to certain rules. First of all, you should take into account down to the penny the size of the potential profit from the advertising offer. If at the planning stage doubts arise about the rationality of investing, then it is better to refrain from it. The effectiveness of the advertising offer should be monitored from the first days of the project launch.

If you determine the effectiveness and profitability of advertising, then you should not use it. Rather, there will be losses that cannot be determined at first glance. However, there will be additional costs in the future.

Determining the effectiveness of a marketing strategy means that employees will regularly ask how the customer found out about the car service. This will allow you to find out the level of justification for the investment. Additionally, you should analyze site traffic, if available. You should not rely entirely on customer reviews, as they may contain misinformation - people often answer uninteresting questions without thinking.

Working with advertising channels

If you need to determine the effectiveness of an advertising channel, then it is better to supplement offers with contacts. This will help you find out the effectiveness of the actions performed. For example, in print advertising it is recommended to use numbers, and on the Internet - special utilities that allow you to determine traffic.

Efficiency control methods:

use of code phrases;
separate resources;
adding contacts;
use of cut-off coupons;
use of colored marks.

The main task will be to find out the number of customers who came from this advertising channel. If this is an ad in a newspaper, then a certain response will be triggered. Such measures allow you to determine the return on advertising investment.

Internet advertising

Previously, the Internet was rarely used to advertise car services. Today everything has changed radically. The Internet has proven to be a popular advertising medium and attracts many entrepreneurs. If you want to promote your business and increase profitability, then you need to use the services of professionals.

Promotion should begin with optimization. The existing website should be adapted to the most popular queries. This will allow you to appear in the TOP 10 search engines. Only a specialist will find and correct internal errors, optimize content and place external links. It is mandatory to register the site in certain directories. If the site is “young”, then optimization will take more than six months. In the future, it will be important to maintain this position in order to withstand the competition.

To increase the flow of customers in the long term, it is necessary to invest certain funds. You should not expect immediate results, as much depends on individual characteristics:

Territorial sign. The most significant sign by which a car service is searched. There is no point in driving your car hundreds of kilometers to change the oil. Geographic location will be a determining factor.
Price policy. If there is no desire to work in the low price range, then there is no point in working on the “inexpensive” request. When clicking on such requests, the user first examines the cost of services.

Working with the press

Advertising in the press- a classic marketing method of attracting customers. As a rule, small advertisements with an emphasis on the name of the car service. Be sure to include contact information. In this area, the main thing is an attractive name. The effectiveness of advertising depends on the circulation, brand and location of distribution of the printed publication. The main disadvantage is the high cost of advertising. Popular publications highly value their services, which is not always available on a limited budget.

Printable advertisement

Many small car services resort to printed advertising: brochures, catalogues, leaflets, booklets. This is the most common method. Its advantages:

information is easily perceived;
quickly manufactured;
reasonable cost;
good result.

External advertising

In difficult times, outdoor advertising helps car services. It has been working for quite a long time, but has undergone some changes.

advertising posters;
light boxes;
billboards;
signs;
wall panels.

For a car service, a billboard near a busy highway is better suited. As mentioned earlier, it should be close to the car service center. You should not spare money on the services of a marketing agency. Outdoor advertising should be informative and attract the attention of drivers. The lower the speed limit on the site, the better the result.

Non-standard methods

Before you start promoting, you should consider the important features of a car service. It is necessary to strive to provide visitors with maximum comfort and coziness. You can open a small cafe on its territory where you can drink tea or have a sandwich.

Another advantage may be fast service and affordable cost, and the possibility of “on-site repairs.” This will be additional advertising of the main activity. Various promotions and bonuses will increase customer loyalty. For example, you can organize “free diagnostic days.”

Particular attention can be paid to the image company:

sponsorship;
specialized exhibitions;
souvenir products.

Any non-standard methods will increase recognition and profitability. You can place advertisements on cars. These can be personal cars of employees or a fleet of other cars. The information is applied to a special film that is used to cover cars or motorcycles.

Customer Retention

Fast service and high-quality service will be important factors for the correct operation of word of mouth. This is important for small settlements. If the visitor is dissatisfied, then it is worth eliminating the mistake.

The following will help increase loyalty:

discounts;
free provision of a number of services;
understand the situation and fix the problem.

It is necessary to provide discounts for regular customers. It is constantly necessary to monitor the politeness of staff. It is necessary to organize the team well. You can periodically notify clients about various promotions, reminding yourself.

It is better to introduce discount cards in the first days of work. It can be cumulative or have a fixed discount percentage.

Trying to quickly promote a car service center by attracting a large flow of customers, many entrepreneurs make serious mistakes when targeting new consumers. It is important not only to expand the base, but also to work on the terms of cooperation with existing ones.

The main goal facing car service owners is to attract new customers. Some people consider marketing a creative activity. In fact, everything is extremely simple. This is an applied task consisting of dry calculations and independently compiled diagrams. We will talk in this article about how to attract customers to a car service center to promote your business.

Internet advertising

Previously, Internet platforms were used extremely rarely to attract customers to auto repair shops. Nowadays, the situation has changed radically. The Internet has become the most popular advertising tool, so many entrepreneurs choose this method to promote their business. If you want to promote your business and increase its profitability using the Internet, seek help from specialists.

The work begins with search engine optimization. To do this, you need to adapt the site to the most popular queries so that it gets into the TOP 10 of search engine results. Specialists correct internal errors, place external links and optimize content on the resource. In addition, you need to register your site in special directories.

You will not get an immediate effect from this method of promotion. If a website on the Internet has been created recently, the optimization process can take 5–6 months, and sometimes even a year. It is also important to constantly maintain your positions, otherwise your competitors will overtake you. To establish an influx of clients for a long period of time, you will have to invest a lot of money in the site.

Territorial sign. This is a very important criterion by which clients usually look for a car repair shop. It is unlikely that any car owner will drive his car several hundred kilometers, so the geographical location of the service is the determining factor when choosing a workshop;
Price policy. If you do not plan to attract customers with low prices, then there is no point in promoting a car service for requests like “inexpensive”. Users who land on the site using these words immediately look at the prices. If they are high, no one will be interested in your services.

Advertising in the press

Many novice entrepreneurs are interested in how to quickly promote a car service and attract customers? One of the most effective ways is advertising in the press. These can be small advertisements, the main emphasis of which is on the name of the car service. Below you should place a text containing contact information. Don’t forget that the most important thing is a bright and attractive company name. The effectiveness of such advertising depends on the print brand, circulation of the publication and place of publication.

The only disadvantage of this method is the cost of advertising. In popular publications the price will be quite high, so this option is not suitable for people with limited financial resources.

Non-standard methods

Before you start a car service from scratch, you need to answer many questions and take into account all the important details. The most important thing in any business is service. You must do everything to ensure that visitors in your car service center feel cozy and comfortable. It is advisable to open a small cafe at the auto repair shop so that customers can have a cup of coffee and a snack. Speed of service, affordable prices, the possibility of “on-site repairs” - all this is additional advertising for your company.

You can also periodically offer visitors a “free diagnostic day” or hold a joint promotion with suppliers of spare parts and automotive accessories.

Also, don’t forget about image advertising:

Sponsorship;
Souvenir products;
Specialized exhibitions.

All these non-standard methods will help make your business recognizable and increase its profitability.

Printable advertisement

Its advantages include:

Ease of perception;
Short production times;
Affordable prices;
High efficiency.

Such advertising must be accurate and concise. Vague phrases will not make the right impression on consumers. Try not to overload your ads with any unnecessary information, but it is advisable to use illustrations that correspond to the text of the ad. Don’t forget to focus readers’ attention on the possibility of feedback from the advertiser (address, fax, telephone).

External advertising

If you don’t know how to promote a car service that is going through hard times, it’s time to reconsider your marketing policy and come up with a more effective way to attract customers. For example, this could be outdoor advertising for a car service center. In large companies, special marketing departments deal with this matter.

In addition to regular advertising posters, they now use:

Light boxes;
Huge billboards;
Wall panels;
Signs.

The best advertising for a car service is billboards. Such marketing assemblies are installed along busy highways. It is advisable that the shield be located near the car service center. This will significantly increase its effectiveness.

Modern businessmen have realized that they cannot save on advertising, since an unprofessional approach can have the opposite effect. That's why they spare no expense and collaborate with the best marketing agencies.

Advertising on cars

Each company has its own vehicles. This could be several employee cars or a whole fleet of different cars. Many entrepreneurs do not know that advertising a car service center on a car is an accessible and cheapest way to promote a business. You can even use your own car for these purposes by placing removable magnetic stickers on it.

Form style

Many clients evaluate a car service based on external features - business cards, letterheads, etc. Corporate identity is an integral part of any business, so before that, it is necessary to hire specialists who will implement the corporate culture.

Corporate identity is not only business cards and logos. It includes office furnishings, employee uniforms, and corporate charter. This system plays an important role in the development of the enterprise’s image, so special attention should be paid to it.

Video on the topic

Word of mouth

Internet users often ask the question, ? The first thing that comes to mind is your own auto repair shop. In order for an enterprise to make a good profit, you need to hire good specialists and purchase professional equipment.

The most important task facing a novice entrepreneur is how to attract customers to a garage car service? In this case, word of mouth radio works most effectively. If you do your work efficiently and provide clients with truly high-quality service, they will recommend your workshop to their friends and acquaintances. Thanks to this, you can quickly develop a base of regular customers and occupy your niche in the automotive services market.

Many businessmen use word of mouth as a source of new clients. This is a fairly effective way of promotion that you won’t spend a penny on. At the same time, you can distribute various promotional products (keychains, pens and other useful souvenirs). Regular customers can be given discounts on services or offered services out of turn.

Promoting a car service on the Internet is not a tribute to fashion: on the Internet it is easier for its owners to reach their target audience. This is the reality of most thematic sites, according to Demis Group experts.

Moreover, automobile resources, in theory, can receive an audience on the Internet that is almost larger than other topics: according to Autostat, per 1,000 Russians today there are 340 vehicles, of which 284 are passenger cars, and about 50% of Russian families own would be one car.

The main audience of car services is men and women from 18 to 55 years old, who actively use the Internet and have an average income (or above average). Among other things, they constitute the target audience of auto-related websites, ranging from giants like auto.ru to the pages of the nearest service stations.

Why does a car service need a website?

It is a common belief that a website is a very expensive investment for a local business. Necessary, but not a priority: the website indicates information about services, opening hours, contacts, but in order for potential clients to find them, you need to invest a lot of time and money for advertising and promotion. However, with reasonable planning of marketing policy, profits will quickly exceed investments.

According to Google, already in 2014, up to 85% of mobile Internet users regularly turned to search engines with queries about local business, that is, they were interested in data about companies located nearby. Based on the results of such a search, up to 81% of users made a decision to purchase or order services: 46% called the numbers found, and 35% went to the selected company if opening hours were indicated. And finally, some more statistics from the automotive industry: about 85% of consumers of auto repair center services start searching for spare parts and car service on the Internet, even if they are looking for them near home or work (according to AutoMarketolog.ru).

So, the site is an advertising and information platform, available around the clock. You can post almost any information on the site: not just a dry list of services and contacts, but also videos, photographs, illustrations and feature articles demonstrating the professionalism of employees. It can also be other materials: all kinds of service calculators, technical inspection calendars and much more that can be useful to clients and will make the resource stand out from others.

Car services that do not have a website use thematic forums, review services, geolocation services such as 2GIS, Yandex.Maps, Google Maps and specialized groups on social networks, attracting customers from the Internet. However, the flow of their clients is a drop in the bucket compared to the opportunities that open up for a business if it has a website with proper promotion and advertising on the Internet.

Promoting a car service on the Internet

So, the car service has its own website, and it was decided to promote it. Where to begin? The best option is to fit the promotion of the project into the overall marketing plan of the business, based on data about the clientele, potential clients and target audience. Having data about the audience, it is easier for specialists to position the campaign, that is, to wisely choose the direction of work.

The main directions in the promotion of auto repair services:

Promotion in search engines (SEO).
Advertising (primarily contextual, but banner advertising should not be neglected).
Promotion in social networks (SMM) - maintaining thematic groups, participation in large communities, teaser advertising in social media.
Registration in geolocation services (2GIS, Yandex.Maps, Google Maps, etc.).
Participation in discussions on thematic forums, review services, registration in thematic catalogs and directories (PR on the Internet).

Promotion of a car service using search engine optimization of the site

Search engine optimization (SEO) is the most common method of promotion, aimed at achieving leading positions for the site in search engine results for thematic queries. The key to success is the competent selection of the semantic core, that is, those queries for which real customers will search for a car service and its services.

Let's dwell on this point in more detail. It would be a waste of time and money to promote using expensive keywords (for example, “car service”, “auto repair center”, “service”, “car repair”, etc.). Knowing your audience, you can easily select targeted thematic queries:

by car brand (“Lada auto repair service”, “Ford auto repair service”, etc.);
taking into account the car model range (“spare parts for VAZ 2112”, “Hyundai solaris car service”, etc.);
with geo-dependence (“car service Lyubertsy”, etc.);
with mention of specific services (“oil change”, “tire service”, etc.);
by the name of spare parts, the installation or replacement of which is the business card of the organization (“VAZ injectors”, “Toyota injectors”, etc.);
taking into account the salon’s pricing policy (do not write “cheap” if in reality it is not so, and vice versa).

Thus, to successfully promote a car service website, focus on mid- and low-frequency queries. When searching for a car dealership, the user will probably specify the request in order to receive offers that are suitable both in terms of geography and service. Additional bonuses: the cost of promotion for specific requests is lower, and the ratio of orders to views is higher.

And one more thing: since the attention in website promotion today is focused on quality content, do not skimp on the description of all the services offered. This is not only good for search engines: it will also make the site a good source of information for customers. For example, now a visitor does not need an engine overhaul, but he will be interested in washing and polishing services. But, having become a regular customer, on occasion he can turn to you for a specialized service or recommend you to friends. Describe the services in detail, illustrate them with photographs and useful tips for car enthusiasts - the fact that the auto repair shop employs specialists who know all the intricacies and know how to talk about them will add confidence to the potential client.

We know how to increase the number of car service customers! Cases, experience, own methods and know-how

Contextual advertising for promoting a car service

For contextual advertising, georeferencing is important: not only mentioning places in the text, but also setting up ad impressions to the necessary addresses, cutting off unnecessary ones;
You should configure the display of ads only to the target audience, and prohibit everything unnecessary in the settings (include it in the list of negative keywords), since unnecessary impressions reduce the click-through rate of advertising (CTR) and increase the cost of a click;
announcements must be extremely specific so as not to waste budget on unproductive calls.

The fact is that contextual advertising is shown above and below the main search engine results to users who have asked the query you need. That is, ads are shown to already interested users, which reduces the cost of attracting customers to a car service center. In addition, contextual advertising is suitable for special promotions, since its preparation and launch takes several hours, and payment is made for each click to the site.

Car service promotion on social networks (SMM)

Social networks are effective as a channel for introducing the target audience to a car service center. Here, interaction with the user is built not at the moment the need arises (when he goes to the search engine and looks for the nearest car service center), but before that.

At the same time, even more targeted impact settings are available on social networks than in all other sources. At your service is information about gender, age, place of residence and work (down to the exact address), make of car, main routes - a lot of data can be obtained about the user simply based on his activity on social networks. You can use not only thematic communities of car enthusiasts, but also create your own group, of course, if you feel the strength to regularly pay attention to it: publish posts that are interesting and useful to users, respond to questions, reviews, etc.

There is another way to influence the audience of social networks - targeted advertising. You can set it to display both to all users of a particular area and, for example, to users of competing car services.

How does Internet PR help promote a car service?

In this case, we will understand by Internet PR the active participation in the online activity of the target audience around the topic of car services. In other words, this is presence on thematic forums, in discussions in review services, registration in specialized catalogs and directories. The essence of the method is to communicate with potential clients under the guise of a competent specialist who can advise the services of your service, answer questions and even smooth out possible negative reviews. Essentially, this is the launch and maintenance of the desired interest - an analogue of offline word of mouth.

Also, do not forget about advertising a car service using banners (graphic advertising) placed on thematic websites and forums. Such advertising has more of an image effect rather than attracting customers. That’s why this method should be considered as an additional one when working on business promotion. Payment in this case is charged for a certain number of banner impressions.

Promoting a car service using geolocation services

In fact, this point is taken into account in all other cases - registration in the same Yandex.Maps with the placement of their widget on the site has a beneficial effect on the process of its promotion. At the same time, geolocation services, especially those not related to search engines (for example, 2GIS), can bring additional visitors. We are talking about those who simply did not look for a website or advertisement for a service and turned to maps to find the nearest service point for their car. This will allow a potential client to immediately see the car services closest to their location with the exact address, opening hours, telephone numbers, and only then the website and other contacts.

Promotion of a car service in the Demis Group company

It’s tempting to consider it a savings that the owner of a car service or his managers, in their free time from their main work, deal with the website, promotion, advertising and other issues. Another thing is that the result in this case may be far from expected: a lack of experience, time, and necessary developments slows down the work and can radically affect the quality of business promotion. The Demis Group company is professionally engaged in website promotion. That is why there are so many automotive and other thematic sites in our portfolio: we are professionally engaged in ensuring that professionals have enough basic work!

Over 12 years of activity, we have created a name for ourselves, recognized by many leading SEO ratings on the Runet, awarded several awards, and also developed an impressive portfolio and portfolio of reviews. You can clarify the details of cooperation when ordering online or by contacting us in any other convenient way!