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What are the company names? Company name or how to choose the best name

The name of a company is an important component of its success and image. The need to choose it appears along with the formation of a new business. Anyone who wants to create their own business faces the question: ? But even after solving it, many important tasks remain. One of them is choosing a beautiful LLC name that will bring it success and prosperity. It should evoke positive emotions, be easy to remember and have the resources to become a brand. Having come up with a successful name for a company (construction, legal, furniture or any other), the owner will create an intangible asset, which over time will begin to work for its creator and generate income for him.

How to come up with a brand name?

A brand (from the Old Norse “brandr”, that is, “burn”, “fire”) is a successful trade or service mark that enjoys a high reputation, widespread popularity among consumers, and also creates a holistic image of a product or service in the mass consciousness. This term can denote a name, sign, design, product, service to identify them from competitors' offerings. It has a unique name and its own symbol.

Enormous amounts of money are spent on creating, improving and distributing brands, and the rights to use them become a source of large financial income, because almost every business creator is confident that a catchy logo and a successful name are one of the most reliable guarantees against failure in competition. To a large extent, this is true, so choosing a beautiful company name is a very important mission. When creating options, you need to take into account that it is formed as a commercial offer based on a clearly positive image of the product, offering unique opportunities to satisfy consumer needs.

By coming up with a successful LLC name, it will be possible to save time at the stage of transforming a small business into a large one. But if it is planned, for example, without prospects for development throughout the country, then the requirements for the name can be slightly reduced and be guided by general rules. It will be useful to organize a survey among potential clients and hear their opinion about the names in the owner's list of proposals.

Advice: A brand is not a product. The name should not describe its essence or characteristics, but only reveal and show its differences from similar offerings from competitors.

The company needs to be named in a way that represents its value and creates a strong connection between the buyer and the product or service. Almost any name can be used to create a successful brand, as long as constant efforts are made to give it a unique meaning. For example, Coca-Cola reflects the composition of the drink, Marlboro - the area. The name must have a connection with the specifics of the product or service, be focused on the prospects for their development and not depend on the product situation at the time of creation. What are the principles for choosing the right brand? Let's look at them in more detail:

It is necessary that it does not directly describe a product or service, because such a name should distinguish, and not describe them (the latter function can be successfully performed by advertising and marketing; there is no need to duplicate this information in the name). In addition, a descriptive name limits the possibilities of its promotion, especially if competitors begin to copy the product. Over time, this will lead to the transformation of the true trade name into an unbranded product (as was the case with the first penicillin-based antibiotics - Vibramycine, Terramycine). But modern drugs for treating, for example, ulcers are already produced under different brands protected by a patent: Zantac, Tagamet.
A successful company name may not be related to the characteristics of the product (as is the case with Apple). This approach will only emphasize its long-term uniqueness.
When choosing a name, it is important to consider the time factor. The name must remain relevant over time. List of examples of unsuccessful names: Radiola (from Latin the root of the word translates as “heat”, and the product sold is associated with household appliances that do not rely on heating), EuropAssitance (indicates a close connection with a certain region and interferes with distribution throughout the world), Sport 2000 (linked to the year creates the impression of an old-fashioned product), Silhouette (translated as “silhouette”, the idea of drinking yogurt for health benefits, rather than weight loss, is now being promoted). This rule is especially relevant when choosing a name for LLCs selling equipment related products.
The name should not interfere with development in an international format. For example, Nike cannot be registered in some Arab countries; consumers sometimes confuse the products of the American company CGE with the offerings of its competitor, GE (General Electric).

Nowadays, individual approaches to creating a brand name are especially popular: syllables from surnames, names of founders, combining the creator’s surname with the prefix K°, off, displaying the subject of the product in the name without direct mention - let’s compare drops for nasal rinsing based on sea water Dolphin and many others names that emphasized the aqua root, the theme of the sea and merged together - Aquamaris, Aqualor, Morenasal.

Advice: in order to direct your thoughts in the right direction or see examples of beautiful brand names, you can use special sites with free “generators” of proposals, which provide a whole list of proposals. Another way out is to contact special agencies (they deal with naming, that is, they select good names), which will help name the company correctly and beautifully, and offer creative ideas.

How to choose a name for a company that brings good luck?

When choosing a beautiful name for your company (for example, construction, legal, furniture), you must first of all focus on the consumer and his reaction and emotions. It’s worth coming up with ones that will be understandable to the target audience. To confirm the success of a potential name, you can conduct a short consumer survey.

When choosing a successful name for an LLC, first of all you need to focus on the general principles of choice:

The company names in the proposed list should not evoke unpleasant, ambiguous, confusing associations (Vityaz flower shop, Elena the Beautiful cafe).
It does not necessarily contain information about the type of service or product. But it is imperative that the name be easy to pronounce and evoke positive emotions in the consumer.
It is better to name the company so that it does not feel tied to a geographical point. This will allow you to expand development prospects at any time without renaming.
If the name is a foreign word or includes their roots, it is important to know exactly the meaning and possible interpretation of the name (the Chevy Nova was not sold in the South American market due to the translation “does not go”; subsequently the name of the model sold in this region was renamed).

What not to do:

call the enterprise (construction, furniture, legal) by name, surname. Problems with a possible sale may arise, personal negative associations of clients may form;
come up with a name that is complex or contains a negative meaning;
The name of the LLC should not be formulaic, based on hackneyed phrases;
in accordance with Art. 1473 of the Civil Code of the Russian Federation, the name of a company cannot contain even abbreviated names of states, official names of Russian federal government bodies, local governments, public associations, or contradict public interests, principles of morality, and humanity.

Unlike the brand name, the name of a company that does not pretend to develop on a very large scale can reflect the type of activity (for example, “Breeze” is a company engaged in the production and repair of air conditioners). But here it is important to feel the line. Names that are difficult to pronounce and remember will not bring good luck to the owner (Stroypromconsult, Moskavtotransservice). But, for example, in the title you can safely use words that directly indicate the characteristics of the product.

Advice: the name of the organization can include the words Russian Federation, Russia and derivatives from them, but only after obtaining special permission. For this you will need to pay an additional state fee.

Transport company name - examples

The name of a successful transport company must comply with the general principles of choosing a beautiful name and differ from the names of competing companies. You can play on an English word, for example, arrive (arrive), artway (art, road), combine initials or parts of surnames, names of co-owners. It is also important that it is easy to pronounce and sound beautiful (AvtoTrans, AvtoGruz, VestOl, Rota Leasing, TransLogistics, TRUST, Zodiac Avtotrans, Azimuth, TransAlyans, Inteltrans). To create an original LLC name, you can focus on the following list of directions:

connecting parts of names and prefixes auto, trans - RusAl, AlRosa;
play with associations with the road, speed – Traektoria, Smart transportation;
use a metaphor (use in a figurative sense based on comparison, similarity) or play on a word, for example, Avis, that is, bird;
come up with derivatives of “transport, express, speed”;
use an abbreviation, for example, MTL (Management Transportation Logistics);
come up with a new word (neologism).

In any case, you need to name a company (construction, legal, furniture, etc.) in such a way that the name is easy to pronounce, euphonious, not interpreted ambiguously, and also does not have floating stress and negative associations in sound and sense, and evokes pleasant visual comparisons.

Construction company name - examples

The name of a successful construction company should form associations in the consumer’s mind with reliability, comfort, and be easy to understand. Examples: Cozy House, ReMake, Domostroy, StroyServis. It is necessary to avoid names that are similar to the names of competing companies and abbreviations. But the name of the LLC can display the profile of the work or service. Sample list: RegionStroy, StroyMaster, Reliable House, StreamHouse, MegaStroy, GarantElite, ComfortTown. Another option is to play with the word (StroyMigom, Stroy-ka, PoStroy), add a prefix (Derwold&Co). Recently, more and more company creators are opening their own businesses online, but the importance of a correct and beautiful name does not change. building materials are available through advertisements, including online, on special websites.

Law firm name - examples

The name of a law firm must instill trust, confidence in competence, and a sense of reliability. It is advisable that it is not long and is well remembered, for example, “Right”. Often owners decide to combine parts of surnames or names, including foreign ones. Here is a list for example: SayenkoKharenko, White&Case, Yukov, Khrenov and Partners, Spencer and Kaufmann. You can also use a foreign base, which will be revealed in the slogan (the name Avellum, combining the first letter of the Greek alphabet and vellum, denoting parchment for legislative acts).

List of useful tips:

the name of the LLC should be sonorous, easy to understand and pronounce;
It is advisable that the name of the law firm does not contain more than 3 words;
for work in your homeland, it is best to come up with a name in Russian, or in Latin, and only after that should you consider options in English;
when using neologisms (new words), it is advisable to include a decoding, for example, in the company’s slogan, in order to form positive associations and outline the scope of the company’s activities;
if the name consists of several words, their abbreviation must be harmonious;
It’s better not to use legal terms, they sound banal and almost all hackneyed;
If you use a common name, there may be problems with trademark registration.

The name of a law firm should be a mirror reflection of the professionalism and personal values of its owner and employees. It is also worth paying attention to the graphic design of the logo and color scheme.

Furniture company name - examples

When choosing a name for a successful furniture company, it is worth focusing on certain aspects: style, luxury, leadership, comfort, all of them should evoke positive associations. You can also focus on geography (Eden). If the profile allows, you can play with the English glass (mirror, glass) - Sunglass, Glass Tower. The basis for the name “furniture” is always suitable - Mebelink, MebelLux, MebelStyle or an emphasis on the type of activity of the enterprise, positive associations, for example, Interior, Empire, Formula of Comfort, Triumph, Residence, Soft Line, Formula of Furniture. Another way out: add the prefix K°, use symbols (Furnish & Ka, Glebov and Co., Prima-M). You can also play on the word a little: MebelYa, MyagkiyZnak, Mebelius, Mebelion or use the English base - MebelStyle, IC-Studio. Sometimes the name of the LLC includes a surname or name (Furniture from Petrov).

Accounting firm names - examples

The name of such a company must be perceived positively, inspire confidence and indicate the reputability of the company. You cannot play on humorous names (for example, BUKA - BukhAccountingConsultingAudit). The company must be named so that the name indicates the type of activity and creates a positive image (ExpertPlus, Garant, AuditService, Your Accountant, Azhur, Chief Accountant, Referent, Accountant, Balance, Accounting and audit with a guarantee of results). You can play with English words and prefixes, for example, Account, TaxOff.

Recently, abbreviations are often used - BOND (Accounting Reports and Tax Returns), connecting parts of the surname or names of the owners, of course, if the name turns out to be euphonious. By creating your own business, you can do it without any problems. You need to register on the state portal, fill out the form using step-by-step instructions. Then you will receive a letter in the mail with the date when you can pick up the certificate from the tax office.

FAQ

Let's look at the most common questions from users.

Is it possible to name a store after a cartoon (for example, Barboskins)?

A good name is the basis for building a successful business. Its creation can be entrusted to a specialized company, but you can actually do it yourself, of course, having studied the theory and some practical aspects. The choice of name must be approached responsibly, because if you make a mistake, it will negatively affect the image of the organization and the volume of profits.

Many retail outlets are named after cartoon characters, but there is not always a legal basis for this. When choosing a name, it is important to first clarify whether it is subject to copyright (according to Article 1259 of the Civil Code of the Russian Federation). It is worth considering that such objects also include adaptations of another work, its components (names of characters, geographical places invented by the author), if they are the result of a creative process. But at the same time, copyright does not extend to ideas, concepts and implementation principles.

Important: if an entrepreneur decides to name a store after a cartoon or a character, it will be illegal, even if the copyright is not registered. But if the owner uses the cartoon plot and creates his own character based on it, there should be no complaints against him. But you cannot use the name of a character or cartoon (for example, Barboskins, Fixies, etc.) in its original form for the name of a store.

Where can I read about copyrights? What is possible and what is not?

Detailed explanations regarding copyright objects, protected results of intellectual activity and means of individualization can be found in Art. 1259, 1225 of the Civil Code of the Russian Federation, clarification of various points - in other articles of Chapter 70 of this Code. A lot of useful information and practical advice are posted on legal forums and websites where questions are asked to lawyers.

If an entrepreneur works as a legal entity and plans to seriously engage in his business, experts recommend registering the exclusive right to use the business name. The procedure and practical nuances are described in Art. 1474 Civil Code of the Russian Federation. An individual entrepreneur cannot have a company name; in documents he is listed as an “individual entrepreneur”. But if desired, a person has the right to register exclusive rights to a service mark or designation to individualize the services provided. You cannot use names that are identical to an already registered one, confusingly similar to it, if entrepreneurs work in the same field.

To avoid unpleasant situations and losses, it is worth checking at the initial stage whether the name is available in the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, and agree on the granting of rights to use the name of the cartoon character with its author. If this is not done and you rush to start activities without preliminary agreements, the owner of an already registered name, literary, cartoon character or his heirs have the right to demand not only a change in the name, but also compensation and compensation for losses incurred.

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It won’t even be able to fully function without a beautiful name. Choosing one is not an easy task, because you need to take into account a large number of nuances that will largely ensure the success of the business. The name of any company (construction, legal, furniture) should be euphonious, easy to pronounce and evoke positive associations. To get professional help in creating a successful company name, you can contact special naming agencies, use name generators on special websites that will show an approximate list of proposals.

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The name of any organization or company is its calling card.
Without even knowing the specifications of the enterprise, just by its name, a potential client can form quite stable associations and impressions. The name of the LLC should be sonorous, memorable and at least partly hint at the profile of the organization.

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Assigning a company name upon registration

You need to think about how to correctly name your company at the stage of its registration, and this process itself is regulated by fundamental regulations.

Regulatory acts

The main documents that should be followed when choosing a name for an organization are:

Federal Law No. 14-FZ dated 08.02. 98 “On limited liability companies”;
Civil Code of the Russian Federation.

The basic rules for determining the name of an LLC can be determined by the following list of requirements:

the name must indicate the legal form of the company;
it is possible to use foreign language borrowings indicated in Russian transcription in the company name;
it is possible to use in the name indications that the enterprise belongs to the Russian Federation or its constituent entities;
inclusion in the name of the words “Russian Federation” or “Russia” itself is allowed only with special permission;
You cannot use company names that are identical to the names of other legal entities or confusingly similar to them;
It is unacceptable to use designations that contradict the principles of humanity, morality and public interests.

What can you name the company?

There is a whole branch of knowledge, techniques and methods aimed at the optimal choice of brand names - naming. Based on many years of development and practice of specialists in this field, a number of points have been identified that can be followed when choosing a name for a company.

So, naming suggests:

Choosing a company name based on the name of its owner. This is the simplest method that does not require special ingenuity. The company can be named by your first name, last name, or even initials, or using the names of relatives. Let's say the Mercedes concern got its name in honor of the daughter of its owner.
Inclusion of the name of the main product in the title. If the company is going to produce windows, then maybe it’s worth starting from this word, adding to it a consonant addition, something like “Windows-Grad”.
Definition in the name of the company of its main concept. For example, Taxilet will very accurately express the idea of its owner - a taxi with fast transportation of clients;
Using a regional approach. Allows you to express its geographical location in the name of the organization: “Astrakhan Windows”.
The use of abbreviations for better memorability and convenient perception of the name. By shortening long and boring names, you can get more sonorous names, for example, PiD - “Ceilings and Doors”.
Introduction of foreign words into the name. Originality and adherence to Western traditions can be brought to the name by such words as “Promotion”, “Corporation”, “Food” and other sonorous words in English.
Turning on fantasy. If the owners do not lack it, then the choice of names for an LLC can be simply inexhaustible.

Prohibited names

In fact, all techniques and phrases prohibited in naming are reflected in the relevant articles of the Civil Code:

It is impossible to use the names of states in the names of companies, including abbreviated ones;
It is unacceptable to use the names of any government structures of the Russian Federation and their subjects;
The use of names of other international, intergovernmental and public organizations is prohibited;
The use of obscene, obscene, immoral words and expressions in the name of the LLC is excluded;

It is unacceptable to create names that are too closely reminiscent of existing brand names (protected by copyright law).

If you do not adhere to these rules, then the owner of the organization may be subject to serious lawsuits and claims, which will ultimately result in large financial losses and prohibitions for further use of the chosen name, and therefore the loss of an already promoted brand.

Choosing a name for an LLC (examples)

When choosing a name for your company, you should proceed from its specifications. Of course, the name of a food retail company may be very different from the name of a construction or law firm. Therefore, here too, naming experts presented a number of recommendations to entrepreneurs.

Video about choosing a name for an LLC

There are several main styles of company names and trends:

standard– cases when everyday, simple word forms are used in the company name;
different– when the company name uses rare or infrequently used words or expressions that have a special meaning;
obvious– cases in which general naming of objects is used in the crosshairs, making it possible to easily determine its line of activity by the name of the LLC;
fashionable– are more used in technical companies that follow all the fashionable technologies and choose their name after them.

Below we will offer options for how to name an LLC company in accordance with its main focus.

Construction firm

When choosing a name for a construction company, it is best to focus on its reliability and emphasize its competitiveness. Clients’ requirements for developers are quite simple: the quality and timing of construction work must meet all necessary standards.

There are quite a lot of examples: Domostroitel, StroyDomServis, StroyKo, Vash Dom, Megapolis. But you shouldn’t overdo it in trying to emphasize your own uniqueness.

A name such as MigDomStroy may be associated among clients with the low quality of construction work due to the emphasis on the speed of their production.

Trade

There is probably no shortage of retail outlets anywhere today. That’s why the name of the store, whether it sells food, clothing or equipment, needs to be accurate, attractive and memorable.

When choosing a name for a company, you can proceed from various factors:

by product range: Shoes, Clothes, Wardrobe, Down Jackets, Trousers, Stockings, Products, Food, etc.;
according to the scale of assortment display: Giant, Shop, Bazaar, Floor, Enfilade, Island, etc.;
on the quality of the goods offered: Premium, Extra, Elite, Glamor, Queen, Budget, Economy, etc.;
according to the relevance of product groups: Fashion Squeak, Second Hand, Fake, Season, Boom, Fashion;
by gender and age of the audience: Miss, Madame, Fashionista, Children, Baby, Drive, Cavalier, Macho, etc.

These groups of names do not exhaust the possible options.

Names can be mixed and combined to create sounding names that match the profile of the LLC.

Even a simple grocery store can be named in such a way that remembering it among many similar companies will not cause difficulties for any passing customer.

Transport, taxi and cargo transportation

It is better to give companies with such a profile an easy, memorable name. All consumers of transport services are interested in the quality of speed and safety of the delivered cargo, be it the transportation of people or construction materials.

For a taxi service, the following name options can be very resonant and quite meaningful: Derby, Fast and Furious, Drive, Mustang.

For companies involved in cargo transportation, the prefix “Trans” will give an obvious meaning: TransService, Auto Trans, BystroTrans, Regional Transport Company (RTK).

The prefix, suffix or ending “Auto” is often used in the names of such companies: AutoForward, FavoritAvto, MoscowAvtoRulevoy (MAR), etc.

Catering enterprises

When opening a catering enterprise, when choosing a name, they usually focus on its concept and catchiness of the name. Some names will suit a coffee shop, others – for a bar, and others – for an elite restaurant. In addition, it makes sense to take into account the main menu offered in a given establishment.

Thus, companies that offer their customers a large selection of sushi dishes should give a name that includes this word: C Ushi bar, Sushi restaurant, Delicious sushi.

The coffee shop will attract its client with such names as: Cup, Mocha, Cappuccino. The cafe with an oriental twist can be named after the fairy tale of the same name. "1001 nights"

The sports bar will become memorable with sonorous names Bet, Favorite, classic dining establishment – meaningful Tavern, Break or, for example, by the owner’s name - At Uncle Kolya's.

LLC for the development of oil and gas wells

Such companies often have their own industry prefixes, like:

"oil"
"gas",
"those",
"oil".

The names of such companies do not shine with particular variety, but here you can also use your imagination by naming your brainchild more original: GasOilResource, DiscoverOil, Storms and Pump, Discoverer, etc.

Medical organization

In order to evoke the right associations among consumers of services, it is customary to give two-syllable combinations to various private medical offices or centers: the first part of the name usually indicates the company’s field of activity, and the second its specialization. For example, Dentist Clinic or Pediatrician Medical Center.

Such companies are usually aimed at an audience that is, to one degree or another, dissatisfied with the quality of free healthcare and has sufficient funds to provide themselves with top-class medical services.

Examples: NeBoleika Clinic, Hippocrates Treatment and Diagnostic Center, Health Center.

Law and consulting firms

Law firms usually position themselves as centers with highly qualified specialists in the field of jurisprudence, capable of solving any problem both in the field of servicing legal entities and individuals. The name of such companies must be strong and unshakable: Advisor, Themis, Standard, Partner, Navigator.

For consulting and recruitment agencies, the emphasis is also on the professionalism of the staff.

It is also allowed to use word forms that reveal the focus of the work of such companies: StopKadr, Guverner, ConsultPlus, Guide.

Travel companies

It all depends on the specialization of the agency. If this is mainly a beach holiday, then the name of such a company should be associated with the sea, sun and sand - Sunny Beach, Paradise, Sea Breeze or laconic Sun, Beach.

If a travel agency is more focused on organizing excursion trips, then in this case it is more convenient to use word forms associated with geographical discoveries or the characteristics of different countries - Columbus, Almanac, Traveler, Oasis.

The most common prefixes for complex names: T ur-, Travel- Cruise-, Line-, etc.

Car service

Almost any company engaged in the distribution of spare parts or the provision of car service, car wash, tire service, etc. cannot do without a weighty and meaningful “car”.

But even here you can experiment and offer harmonious naming options: Autoleague, Inter-Auto, Autonomy, Authority. Names such as Pilot, Phaeton, Engine, Helmsman, TuningClass.

Furniture manufacturing

An active start of a furniture manufacturing company will give an idea of its target audience. If a company specializes in creating luxury furniture, then this gives every reason to use prefixes such as “elite”, “vip”, “exclusive” in its name: EliteStyle, ExclusiveFurniture, VipStyle.

For a company whose specialization is the production of furniture of certain styles, names such as: Rococo House, Baroque Style, Empire House, Renaissance Classic.

Such names as 12 chairs, Wooden, Papa Carlo, Stool.

Neutral names for versatile businesses

If you plan to create a versatile company covering several areas, then it would be more successful to choose a neutral name that does not cling to one narrow profile.

Curiosities associated with the name

Not all naming creations have been successfully used on the world market.

For example, the well-known company General Motors at one time could not promote Chevy Nova cars to the South American markets. But it turned out that in Spanish “no va” means “will not go.” Sales began to move forward only after this car model was renamed Caribe specifically for the Spanish-speaking market.

Every entrepreneur has a moment when it is necessary to choose the name of his own company. This business requires significant creativity and forethought. At the same time, there are quite a lot of different nuances that need to be taken into account. Otherwise, the entrepreneur may be denied registration.

Why is a good name important for an organization?

The name of the company being created must take into account certain standards established by this legislation. For example, the use of certain words and symbols is prohibited, and phrases that offend human dignity cannot be used. In addition, the invented name must be ethical and moral. And only after taking into account the factors described above should it be as memorable and telling as possible.

The LLC business registration form is one of the most common in the Russian Federation. This is largely due to the fact that an LLC can engage in almost any type of activity, while becoming its founder is quite simple. And in order for an enterprise to generate income, it only needs to gain a large number of clients. It is in this factor that the company name plays a significant role.

If it is original and memorable, it will attract more clients and supporters; otherwise, the company will incur losses.

Types of organization names

When registering a company, an entrepreneur must write down its full Russian name, first noting “limited liability company.” It is legally permitted to use foreign words, but they must not be mentioned in Russian transcription.

Therefore, it turns out that the name can be either Russian or in a foreign language. Only in this case it is necessary to carry out the correct transliteration in accordance with the rules of the Russian language. However, the registration rules state that you cannot use foreign words that are terms that denote a form of ownership.

After writing down the full name, when filling out the charter of the organization, you must indicate it only in a short form using the abbreviation “LLC”. It must also comply with all the norms and rules of the Russian language.

The full name of the organization will be required to fill out official documents, while a short name is necessary for business and internal correspondence. If the company cooperates with foreign partners, it needs to create similar names in a foreign language.

At the same time, they are also compiled taking into account all the norms and rules of that language. If there is a ready-made name in Russian, then in this case it is translated.

What is unacceptable or undesirable to use in a company name

An entrepreneur registering his company must take into account legal provisions prohibiting the use of the following cases:

The main directions for the flight of thought

There are companies that develop creative names for other companies. Many of their secrets are of course hidden, but general recommendations for an entrepreneur when creating a name have become known.

The first and simplest advice at the same time is to use the surname of both yourself and the surrounding inner circle of people. This is a fairly simple option to quickly find your company name. Especially if an entrepreneur has big plans for the development of the company, then using his last name in the name will further stimulate him. However, with this option the following difficulties arise: when the company is sold, the new owner is unlikely to be happy with it. In addition, if the surname goes against the activities of the company, then it is also worth abandoning this idea.

The second tip talks about using words in the name that reflect the future activities of the company itself. The trick to this method is to use words that imply your activity. As a result, it will be intuitive and simple for the client, and this is the most important requirement for him.

The third tip is to use an acronym. This method will help the entrepreneur make the company name as short and memorable as possible. But, in no case should you use a large number of words with a narrow focus. Because of this, the client will have problems deciphering the name, as well as with its pronunciation. This arrangement often scares away potential clients and is an unnecessary irritant. Therefore, it is worth noting once again about using the most concise name possible.

If the entrepreneur, when registering a company, has not yet decided on its further type of activity, then in this case a name consisting of one word is best suited. The best option would be for it to be of foreign origin. To do this, you and your circle of trusted people should take a foreign dictionary and together select the most remarkable word.

Customer preferences and healthy humor

An entrepreneur must understand that the company name serves primarily for customers. Therefore, he must understand and research his possible target audience.

Understand its age category, since for young people the attractive name will be completely different than for the older generation. In addition, it is necessary to take into account the social status of your target audience. For example, the rich stratum will like an elegant name, especially if it emphasizes luxury and status, while the middle class will most likely avoid a company with such a name, since it is unpleasant and incomprehensible to them.

In order to attract the attention of customers, you can dilute the name with humor. However, this should be done very carefully, as the entrepreneur may no longer be taken seriously. And this threatens the loss of possible clients. Therefore, a careful approach is required here.
Another good option is to use a catchy and unclear name. The bet will be on intriguing customers with an interesting phrase, as a result they will contact the company at least once, and their further retention will be in the hands of high service.

LLC name examples list

The most successful names from different business sectors:

In the construction industry, reliability, speed and stability are important factors. However, you should not focus on speed, as this is not an indicator of quality. Successful titles: “Your Home”, “We Build Turnkey”;
In the transport field, it is necessary to pay attention to the concepts of speed, in addition, you can use the automotive theme. This way, taxi customers will more often contact the Porsche or Mustang company than some ordinary and simple name;
In the tourism industry, names that speak about the final destination of the trip and make the client anticipate are best suited. The names “Côte d'Azur”, “Pearl of the Mediterranean”, “Marco Polo” are perfect here.

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The question of what to name an LLC is one of the determining ones for the founders. Without choosing a business name, a company simply cannot be registered. The Civil Code imposes certain requirements on the name of a legal entity, but this, of course, is not enough for a successful choice. How to name your company so that it brings commercial success?

But before we name an LLC, let’s define the boundaries that the law has established, otherwise no amount of luck will help - a limited liability company simply won’t be registered. There are few of them and they are listed in Article 1473 of the Civil Code of the Russian Federation.

The company name of a limited liability company should not include:

Concepts that do not meet the standards of humanity, morality and public interests;
Official names of foreign states in full or abbreviated form and derivatives from them;
Official names of government bodies (federal, constituent entities of the Russian Federation and local governments), as well as public associations;
Foreign language borrowings of terms and abbreviations that reflect the organizational and legal form of a legal entity (for example, Ltd).

In addition, some local regulations may restrict the inclusion of words identifying a region or locality in the LLC name. In particular, the Moscow Government allows the use of the name of the capital only with the permission of the Heraldic Council.

Uniqueness of the company name

Or maybe you shouldn’t rack your brains about what to name an LLC, but take the name of a well-known and successful competitor as a model? If you search the register of legal entities using the Federal Tax Service program, then, for example, there will be more than a hundred companies with the name “Auto Service”. However, for the tax inspectorate all these organizations are unique because they have different registration codes (OGRN, KPP).

The tax office does not check the company's company name for uniqueness when registering a business, but we do not recommend using this. Article 1474 of the Civil Code of the Russian Federation warns that the copyright holder whose company name was used has the right to go to court and oblige the namesake company if:

The plaintiff's business name used to be;
Organizations do one thing.

And if we talk about protecting the rights to a registered brand, i.e. trademark or service mark, the violator may be forced to pay damages caused to the copyright holder.

How many names can an LLC have?

By the way, the usual abbreviated name, for example, Liga LLC is only one of the possible names of a legal entity. In addition to the abbreviated form, in the application for registration in form P11001 they indicate full company name, in our case, Limited Liability Company "League".

You can also add to the charter abbreviated and full name in English:

LLC Liga
Limited Liability Company League

Plus you can add LLC name in the language of the peoples of the Russian Federation, i.e. There will be a total of six brand name options.

You can also register a trademark, then there will be even more options for names by which the company will be recognized. For example, the limited liability company Basis-Renaissance, which produces furniture for children, registered the KIDS Renaissance brand. Accordingly, it can be promoted on the market both under the brand name Basis-Renaissance LLC and under the KIDS Renaissance brand.

What to consider when choosing a name

Marketers have a whole science of choosing a brand name, product or service, the so-called naming. Naming methods can also be taken into account when searching for a name for a limited liability company.

For example it could be:

Association with the type of activity of the company;
Adjustment to a standard or a successful competitor;
Abbreviations that abbreviate numbers and words that are important to business owners;
Neologisms, i.e. invented and fantasy concepts that do not yet mean anything;
Personal and associative benefits;
Funny rhymes;
Truncation of words and their combination.

Here is about naming for an LLC in the Russian Federation:

If we talk about the semantic component of the brand name, then you should pay attention to the following points:

Title generators

Free name generators, which can be easily found in any search engine, can help you choose the right words. Such services will put all examples of names with the necessary words into a neat list.

Let's try to find the name of the LLC using the generator:

By the word “house” - DomStroy, EuroDom, DomExpert, SuperDom, DomShop, RusDom, EcoDom, BestDom, InterDom;
By the word “law” - PravoLand, PravoMarket, RusPravo, PravoTime, PravoLife, MasterPravo;
By the word “bargaining” - TorgOffice, TorgPlus, TorgClub, SuperTorg, TorgOnline, TorgPartner, VipTorg, TorgShop.

In principle, many of them can be immediately used as the company name of a limited liability company.

A good video about “5 ways to come up with a company name”:

How are the success of a company and its name related?

What does the phrase “wild berries” tell you? What can a company that chooses this name do? Production of dietary supplements or soft drinks, landscape design, freezing of fruit and berry products?

Meanwhile, this is the largest online store of clothes, shoes, and accessories Wildberries. Its owner Tatyana Bakalchuk wanted Russian women to start wearing bright, beautiful clothes that, against the background of the usual gray background, looked as noticeable as wild berries in the forest.

Tatyana Bakalchuk’s company is called “Wildberry Limited Liability Company,” and this word is difficult for a Russian-speaking buyer to hear. The English spelling of Wildberries is also difficult to pronounce or enter into the search bar without errors.

However, neither the complex pronunciation and spelling, nor the lack of a direct semantic connection with the type of activity prevented the owner of Wildberries from being among the ten richest women in Russia.

But another hypermarket on the Russian Internet chose a really simple, sonorous name - Ozon. This word is easy to remember, pronounce, and write in Russian and English. In addition, for the Russian-speaking buyer there is an association with fresh air, and this is always well received. Although there is an opinion that the owners of Ozon did not think about anything like that, but simply shortened the name of the world giant Amazon.

By the way, if we talk about the name of the hypermarket “Amazon”, they say that at first its owner Jeff Bezos chose the name “Cadabra”. But then I listened to the opinion of my employees, to whom this word reminded me of “cadaver”, i.e. "dead body". As a result, the name was given in honor of the longest river in the world - the Amazon.

And if you believe that there are variant names that bring good luck, then you can contact a numerologist or astrologer. It is quite possible that esoteric secret knowledge will help you choose a company name for a successful business start.

What are the requirements for a name?
What will help you make a choice?
Original examples

Before how to open a business from scratch, you need to think about the name of your company. You will be surprised, but the success and, of course, the income of the business you start very much depends on this component. Next, we will tell you how to name a company so that it is successful and does not contradict regulations. In addition, below our readers will be provided with a list of the best examples of LLC and IP names in Russia.

What are the requirements for a name?

Before naming your company, you must familiarize yourself with the following requirements of the Civil Code of the Russian Federation and Federal Law No. 14-FZ of 08.02. 98 “On limited liability companies”:

The name must indicate the legal form of the new company.
You can use words such as “Russian Federation” and “Russia” only after obtaining special permission.
It is prohibited to give a name to a company if it contradicts the principles of humanity, morality and public interests.
If such a name already exists in another city and the trademark is registered, naming the business is also prohibited.
It is unacceptable to use in the name of the organization the names of the power structures of the Russian Federation, their subjects, as well as the use of the names of any states.

In principle, the requirements are quite adequate and even if you have not read them in advance, there is a very small chance that problems will arise due to a contradiction to one of the points. However, you should still be aware of these rules, because... Some names cannot be assigned to a company, no matter how much you want it!

What will help you make a choice?

So, now we will talk about the best way to name your company in order to gain success and attract clients.

Consider the following tips and then your business will only prosper:

You might be interested in: Responsibilities of a sales manager, the essence of the job and the minimum requirements for the applicant

So we have provided some tips on how to correctly name your company so that it prospers and attracts wealth and good luck. Next, we will provide some of the best examples of names for each of the areas of activity, which will help you come up with a name for your business.

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Original examples

So, in order not to overload you with information, for each business option we will provide three of the best names that already exist and are popular with people.

Take note of these ideas to name your own company beautifully and uniquely:

Construction stores: “Partner”, “Trowel”, “Stroitel”;
Law firms: “Decision”, “Robin Hood”, “Checkmate”;
Medical center: “Life Line”, “World of Health”, “36.6”;
Accounting services: “ProfAccountant”, “FinUspekh”, “Consult”;
Electrical work and plumbing: “Energy”, “Master-drain”, “Master-House”;
Clothing or shoe store: “U-style”, “Bolshevichka”, “Modnitsa”;
Wedding salon: “Union of two hearts”, “Dream”, “Cupid”;
Repair and decoration of apartments: “Specialists”, “Smart renovation”, “TOP-builder”;
Travel company: “Around the World”, “Into the Summer!”, “World of Travel”;
Transport company: “Business Lines”, “KIT”, “Transline”;
Meat and grocery stores: “Myasoedov”, “Appetit”, “Molochny Dvor”;
Ritual services: “On the last journey”, “Memory”, “Necropolis”.

Based on these examples of LLC and IP names, you can come up with a name for your company. The main thing is to fantasize and, if possible, make an online survey out of 10 invented examples to understand which option will appeal to an independent jury. This is how you can name your company so that it is successful and makes a profit!

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