home Exchange rates Who is a copywriter and what does he do, what is copywriting and how to make decent money from it. Copywriter - who is it? How much do copywriters get paid?

Who is a copywriter and what does he do, what is copywriting and how to make decent money from it. Copywriter - who is it? How much do copywriters get paid?

33 min. reading

Updated: 03/07/2019

In this article, we will look at who a copywriter is and what it is like to work as a copywriter. Let's find out what copywriting is, what types exist (rewriting, SEO-copywriting, lsi-copywriting) and how they differ. We will tell you stories and reviews of real copywriters who earn decent money from this. We'll tell you how to become a copywriter and where to look for vacancies in this specialty. We will also give advice that will help you quickly start in the profession and achieve a stable, high income.

Hello, friends! I'm proud to call myself a copywriter because it's my dream job. A job that allowed me to move from the cold north to the sea, to be my own boss, not to depend on anyone, to earn decent money, to develop creatively. In this article you will learn about who a copywriter is and what he does, I’ll tell you how I got into profession, I will share the tricks and subtleties of work that will help you get started in this field faster and start earning decent money.

In this article you will encounter the following terms and concepts:

Content- what an article on the Internet consists of: text, pictures, video, audio, graphics, etc.

Content Exchange- a special intermediary site where Customers and Contractors meet. Customers need content, and Contractors are ready to provide this content for certain prices.

Webmaster- creator and owner of the site. On content exchanges he acts as a customer of articles.

Uniqueness of the text(rarity, originality, exclusivity, uniqueness) - a parameter by which the presence or absence of duplicate text on the Internet is determined. It is measured as a percentage. If the written text is not found on the Internet, then its uniqueness is 100%. If the text was compiled based on existing materials on the Internet, that is, copied from other sources, then its uniqueness will be 0%, 30%, 60%, depending on how much content was copied.

Copywriter – who is he and what does he do?

To understand who a Copywriter is and what he does, you need to make a short excursion into history, since the meaning that was originally inherent in the word Copywriting in our country now has a different meaning.

Copywriter is not a Russian word and came to us from the West (English copy - manuscript, text material + write - to write). There, copywriters are people who create advertising, political and presentation texts, commercial proposals, advertising scripts, slogans and appeals. The main task of such texts is to persuade and sell.

A copywriter in the West is a person who knows how to sell goods, services, ideas using text.

One of the founders of copywriting is John Caples, who became famous with an advertising booklet distributed by mail in 1927. In this letter, he “sold” the services of the music school and began it with the words:

THEY LAUGHED WHEN I SAT AT THE PIANO. BUT WHEN I STARTED PLAYING!..

The text itself begins with a story about a party from a time when there were no DJs, tape recorders, deafening speakers, nightclubs, and people whiled away their evenings at gatherings like those in the picture above.

One of the party participants named Jack was able to captivate the audience with his masterpiece piano playing, although it all did not start out very well for him. Those present had never seen him sit down at a musical instrument before. They giggled behind his back, egged him on and waited for this unfortunate man to disgrace himself. But everything changed as soon as he touched the piano keys.

The hero was able to captivate the audience with his performance. Everyone rushed to congratulate him and began to ask where he could learn to play so incomparably. To which he told those present about the “American School of Music,” which is engaged in accelerated distance learning to play the piano, where everyone can master the instrument and notation in just a few months.

Having composed an interesting, breathtaking story, John Caples was able to organically fit the advertiser and his services into it. Those who read this message had an irresistible desire to master the piano in order to become the king of the parties. .

Here are a few examples of selling copywriting from the times of the USSR. Yes, yes, at that time we also already had copywriters, although they called them something else. Click to enlarge the picture.

And here are the “masterpieces” of modern copywriters:

Those copywriters that I described above are now commonly called advertisers and marketers, and the example of John Caples would now be called “selling text.”

In RuNet, the term copywriting has an ambiguous concept. There are also employers and adherents of the old school who mean by copywriters authors who write advertising and selling texts. These, offhand, are no more than 10% percent. In their vacancies, they usually specify that they need “selling” copywriting. By the way, if you want to dive more fully into the topic of “selling” copywriting, I recommend studying the books of John Caples, Joseph Sugarman, David Ogilvy, Robert Cialdini, Dan Kennedy - these are the classics of selling text, the authors of real masterpieces.

Video: TOP 5 books on copywriting

In other cases, in RuNet, copywriters mean authors who will write texts for websites. The concept of texts for websites includes:

Information articles for websites, blogs, portals. What you are reading now is just an example of an information article. An informational article answers questions and/or entertains the reader.
Descriptions of goods for online stores.
Texts for social networks. Similar to an information article, only in a compressed format.
Comments on forums and blogs, or posting in a different way.

Copywriting received a modern interpretation thanks to Content Exchanges. These are special service sites, intermediaries between copywriters and site owners. They bring together customers and performers. The exchange, in addition to its pandering function, also plays the role of an arbiter, a judge in cases where controversial situations arise between authors and customers. We'll talk more about Content Exchanges below.

Why did the Exchanges root a different understanding of copywriting in the RuNet? It's simple. They needed to separate the texts into different types so that there was no confusion between authors and customers.

So, in addition to copywriting, concepts such as translation from foreign languages, LSI copywriting, and posting appeared. We will certainly analyze all these concepts a little later, but for now let’s decide that further in the text of the article, mentioning the term copywriting and analyzing the work of a copywriter, we will build on the modern concept of this term imposed on us by content exchanges. Why? Because 90% of all work related to texts is now located on content exchanges. And if you want to master the work of a copywriter, then you need to accept the rules and communicate in the language of the platform on which you want to perform as a player.

The work of a copywriter, in the modern sense, is very similar to the work of a journalist. However, an article that is written for a newspaper and an article that is written for a news website are different.

What common?

Topic of the article. Both in the newspaper and in some blog an article may be written on a specific topic, for example, How to inexpensively renovate an apartment.
Event coverage. For example, presidential elections. In both cases it will be approximately the same article.
Solving a reader's problem. An article for a newspaper or online magazine can be written with a specific purpose - to solve some problem of the reader, for example, a description of a new diet, tips and recommendations for self-care, recipes for the New Year's table, etc.
Outline of the article. As a rule, an article for a newspaper or any website is written according to the classical canons: Introduction - Main part of the article - Conclusion.

Now let's go over the differences.

This is not a complete list of similarities and differences, but this list is enough to show you the difference between the work of a copywriter and a journalist.

Let's consolidate the material with the following wording of copywriting and copywriting:

Copywriter is a specialist involved in collecting and processing information for subsequent publication on various sites for a certain fee.

Copywriting- this is an activity related to the preparation and subsequent publication of information materials on the Internet, in which the customer and the contractor participate.

Who pays a copywriter and how?

The work of copywriters is paid by site owners, they are also called webmasters. This can be either an ordinary individual or an individual entrepreneur. In recent years, the field of information websites has developed widely, and yesterday’s schoolchildren who made websites at home, what is called “on their knees,” have today turned into large businessmen with a staff of specialists, so it is possible that a job will be offered to you by a reputable LLC with accountants, chief editor and a bunch of other workers.

Copywriters are most often paid based on the number of characters.

Here is an approximate gradation of rates:

Low prices - from 30 to 50 rubles. for a thousand characters.
Average prices - from 50 to 100 rubles. for a thousand characters.
High prices - from 100 to 300 rubles. for a thousand characters.
TOP - from 300 rub. for a thousand characters.

For example, for an article of 10,000 characters, with a bet of 50 rubles, you can get 500 rubles. Articles are different. Some can be written in a few hours. And some will take several days. Therefore, it is very difficult to say exactly how much you can earn in this business in a month. But in the next section we will show examples of several copywriters who will share their success stories, tell how much they earn, how they got into the profession, and share the tricks and subtleties of the craft.

In the screenshot below you can see how orders are distributed on one of the most popular content exchanges, Advego, depending on the rate:

The lion's share of the work comes from cheap orders with rates ranging from 30 to 100 rubles. for a thousand characters. This is due to the fact that there are a lot of people who want to make money on the Internet. People (webmasters) create websites, but for them to start bringing them money, they need to have a lot of content on them.

And since most novice website builders do not have a large budget for content, the rates they offer are low.

It makes no sense for a beginner to immediately aim for expensive orders unless you have a diploma from the Faculty of Journalism of Moscow State University and many years of experience working in a well-known publishing house. You need to be mentally prepared for the fact that at first you will have to work “for pennies.” Be sure to read the article to the end - next you will find practical tips that will help you increase your income in copywriting.

Now let's see how prices are distributed depending on the type of work. To do this, let's take another popular exchange Etxt:

As can be seen from this graph, the most expensive orders are for copywriting: 126 rubles. per 1000 characters on average over the last 3 months. This means that an article of 10,000 characters of the Copywriting type would bring you 1,260 rubles.

The distribution of different types of work can be seen in the following screenshot:

It is worth noting that not all employers on the Internet pay for work based on the number of characters. There are also those who pay a specific figure per article. For example, in Tinkoff Magazine (financial magazine of Tinkoff Bank) they pay 10,000 rubles. for the article. It doesn’t matter how many characters there will be, what matters is what content it will have, which is why only an experienced author who writes interesting and professional materials can get there.

How much do copywriters earn?

Types of text works

All work related to texts can be divided into the following categories:

Let's look at these types of work in more detail.

Posting

This is commenting on messages on various forums, blogs and other Internet resources.

To revive newly created projects, their owners need a demonstration of visitation and visitor activity. This role is performed by copywriters who leave comments under the specified topics. This could be a discussion of products, an exchange of opinions about a movie watched, or stories about how much the author earned thanks to cooperation with a brokerage firm. Despite their apparent simplicity, such tasks require creativity; each comment should look natural and, preferably, evoke a desire to continue the conversation.

Sometimes you come across tasks where, in addition to a comment, you need to insert into the text a link to a resource specified by the customer. The difficulty of such work is that the link should not look like an alien advertisement, but form a natural part of the comment. Another problem is that if such a link is recognized as advertising, it will be deleted by the resource moderator and payment for the work will not be received.

Example: to the question “Why do you need a switch?” a response was given that included a link to a switch in an online store selling equipment.

I describe this type of work in such detail because many beginners start with posting, which becomes a good school, after which they can move on to writing articles.

Translation

There are webmasters who choose foreign sites as a source of content for their website and give exchanges the task of translating this or that article into Russian. Such work with text will be relevant primarily for people who are fluent in English, since this is the most common language. However, on exchanges you can find translation tasks from other languages (German, Spanish, French).

Rewriting

The essence of the work is that the author needs to rework an existing text without changing its content and structure. Essentially, this is rewriting other people's articles in your own language. The main requirement of rewriting is the uniqueness of the new text. However, a simple rearrangement of words or replacing them with synonyms is not rewriting, but “synonymizing”; payment for such work may be refused, even if the uniqueness meets the requirements. The easiest way is to read the text and then write what you remember in your own words.

Rewriting tasks can have different types:

rewriting from 1st source;
rewriting from 3-5 sources;
according to a source provided by the customer;
with an independent search for a source on the topic specified in the assignment (this costs a little more);
rewriting with a decrease or increase in the volume of the source;
“deep rewriting”, the purpose of which is to convey the information contained in the source so that the external similarity with the initial text is not noticeable.

Example: two texts tell about one event in different words. It is impossible to determine which of the texts was the original source and which was a rewrite.

First text:

Second text:

In both examples, the essence is the same - an experiment on mice and its consequences are described. But the texts are written in different words, which makes each of them unique. We'll talk more about how to check the uniqueness of text a little later.

IMPORTANT! Do not confuse rewriting and synonymizing - rearranging words or replacing them with a synonym.

Original - “American biologists transplanted human brain cells into mice”

Synonymizing - “Scientists from the USA implanted cells of the human mind into rodents.”

Such work will most likely not be paid. In the process of synonymization, the text turns into an unattractive set of words that can distort the meaning of the originally written text. And rewriting, leaving the same meaning, can be written even more interesting and attractive than the original source.

We have a separate full article about rewriting, in which we give tools and techniques that allow you to achieve excellent results, show more examples, and also give a step-by-step action plan on how to become a rewriter from scratch and start making money from this type of activity:

SEO copywriting

The abbreviation SEO comes from the English “search engine optimization” - search engine optimization. SEO copywriting is the creation of texts that are aimed at promoting a website in search engines.

The difference between this type of copywriting is that the text must contain a certain number of key phrases, be easy to read and, like any other text created by a copywriter, be highly unique.

“Keywords” are phrases by which potential users of a particular resource search for information in search engines. Most often, they are given by the customer and are part of the technical specifications (technical specifications that describe the requirements), but it happens that the customer names a general topic, and suggests that the “keys” be chosen by the author himself.

For this, a special Yandex Wordstat resource is used - wordstat.yandex.ru.

Let’s take for example the key phrase “Who is a copywriter”:

The service shows how much this request was shown in the Yandex search network per month. Please note that the number indicated next to the request is not the number of unique users. This is the total number of requests, which means that a person could type this request several times during the month and it will be counted towards the total.

The service also shows what other queries with the word copywriter were typed by users and in what quantity. Based on this, you can decide how many articles to write and how to distribute the received requests among different articles.

In the table below, queries are grouped in the left column, and in the right column are the topics of articles into which these queries need to be organically included.

If you do everything correctly and write an interesting, useful article, then it will take first place in search engine results, which will bring many visitors to the site, and with them, for the site.

The tasks of SEO copywriting include:

Promotion of the page with the article to the top positions of search engines;
increase in traffic (number of visits) to the site;
increasing conversion (visitor response to the article: channel subscriptions, callbacks, product purchases, service orders, etc.);
attracting the target audience (precisely those visitors who are looking for what is written about in the article);
increasing the popularity of the site.

This is a general explanation of what SEO copywriting is and how it differs from other tasks. Read more about this in a separate article.

LSi-copywriting

The name is derived from the English “latent semantic indexing”, which translates as “latent semantic indexing”. Essentially, this is a type of SEO copywriting, only more advanced. Its main task is to find and include additional words and phrases in the text of the article that will increase the likelihood of the article getting into the TOP.

The LSI optimization process differs from SEO in several ways:

in SEO, keywords must be embedded in certain places (headings, the text itself, meta tags (program codes that show specific text in search engines); in LSI, keys fit only into the body of the article;
SEO tracks the percentage of keywords, and LSI tracks the number of words related to the topic in question;
in SEO, keys are the main one on which the text is based; in LSI, keys complement the text and reveal it more fully.

The essence of LSI is well demonstrated by the following screenshots:

These phrases usually appear in the search bar when you type the phrase. Yandex itself shows the words that users most often type in.

And if you scroll to the very bottom of the search results page, there will be a block that shows what else users are looking for with this phrase:

From the point of view of LSI, the presence of these phrases in the text of the article, as well as additional articles, such as “Freelancer who is this” or “Rewriting this” maximally covers the entire pool of requests, which makes both a specific article and the entire site most attractive to the user, because it answers all possible questions.

Selling texts

Selling texts are texts whose task is not only to advertise a product, service or other offer, but also to push the reader to take some action: buy a product, call, subscribe to a newsletter, etc. A competent text does not force or “persuad” you to make a purchase, it motivates and encourages you to take action. As noted at the beginning of the article, selling texts are copywriting in its original form.

There are a lot of techniques and tips for creating selling texts. As an example, I will give a few of them:

A, attention - attention;
I, interest - interest;
D desire - desire;
A, action - action.

It starts with describing a person’s problem, attracting attention, then arouses interest (usually this is done using a USP - a unique selling proposition), creates a desire to take advantage of the offer, and at the end offers options for action.

2. PMPHS

Pain - pain
More Pain - more pain
Hope - hope
Solution - solution

In this case, it is proposed to find the reader’s “pain point,” identify his problem or desire, strengthen it, then say that the problem can be gotten rid of and offer a specific solution.

On the Internet, selling texts are most often used on one-page sites where it is offered to buy training courses, services or specific products.

Here are some examples where selling texts are used:

Where does a copywriter look for work?

Copywriters use the following sources to find work:

Let's look at each option in more detail:

Copywriting exchanges

Not only copywriters are looking for customers, but customers are also looking for copywriters who can complete their tasks for a certain price. Exchanges are online platforms that act as intermediaries between these two groups. It is on such resources that VMs (webmasters) post tasks, and copywriters have the opportunity to take them into work or propose their candidacy for completion. The exchange receives its percentage from both the former and the latter (sometimes only from one of the parties).

In addition, the administration of the exchange considers disputes arising between authors and customers, monitors cases of fraud (the approach to this determines the reputation of the exchange, so it is almost impossible to suffer from fraudulent activities on such resources), and provides access to the tools necessary for copywriters.

The first thing you need to remember is that you can start working on any exchange without any prepayment! This is exactly what they are looking for in search engines: “”. Any offers to “pay the down payment”, “pay for registration” or similar ones are a scam! The exchange will receive its due anyway – after the newly registered author starts working. Moreover, it is beneficial for the exchange to teach beginners for free - the higher the level of specialists working on the site, the higher its reputation, which becomes one of the tools that generate profit.

There are a lot of content exchanges (the same as the copywriting exchange), I will briefly describe some of the most popular ones (the more popular the exchange, the more VMs turn to its services, and, accordingly, the more orders it receives).

Advego

Positions itself as “Exchange No. 1”. There are a lot of orders, there are quite simple ones, like work on social networks: “like”, “repost an article”, for posting, and there are also enough complex ones, designed for experienced authors. Much depends on the author’s rating (the higher it is, the more orders become visible and accessible to him).

Talking about the average cost of a job is tantamount to talking about the average temperature in a hospital, but there are minimum prices below which the customer cannot pay (from 0.2 USD per 1000 characters). A very convenient platform for novice authors, for whom special topics have been created on the forum to fully understand the operation of the system.

There is an article store (articles can be written not only to order, but also for sale; some authors make money only from this), a forum, and the administration takes an objective position when analyzing disputes. Even in the event of fraud attempts, the exchange bears the costs of eliminating losses.

Example: the author completed the work, the customer, on a formal, but in accordance with the rules, refused to pay. After a while, the article that the VM rejected appears on the Internet (it’s very easy to find your own texts using a program that calculates uniqueness - if the text is indexed, it turns yellow in the verification card and the address of the page on which it is located is given). The author files a complaint about an unlawful refusal to pay, and the exchange automatically withdraws from the account of the unscrupulous customer the amount that was agreed upon in the task. If the VM does not have enough funds at the moment, the exchange pays its money to the author.

SEO text analysis and uniqueness checking programs are available (there are two such services: software for downloading to a computer and online checking - the second is more reliable, but paid).

Withdrawal of funds to WebMoney wallets, QIWI, bank cards, minimum withdrawal amount is 500 rubles or 5 dollars (the copywriter himself chooses in which currency to receive payment; this does not affect the cost and availability of orders). The withdrawal period depends on the method and ranges from 1 minute (with a payment of 5%) to 16 days. Exchange commission - 10% on both sides (subtracted from the cost of the work performed or article sold in the store).

Etxt

Job search platforms

We are talking about job sites such as HH.ru, Superjob.ru, Avito, etc. These sites usually publish offline vacancies such as Manager, Driver, etc. But they are also looking for copywriters.

We ourselves periodically post our vacancies there, as we are constantly looking for different candidates. .

Here is a list of our vacancies on the website HH.ru

If you know how to work with texts, you can submit your vacancies for the positions of Journalists, Authors, Editors, Copywriters. These names often mean the same person - a person who knows how to work with texts.

Well, in the vacancy itself, employers usually indicate the essence of the work and the requirements for the authors. Here's what it looks like for us:

If interested customers appear, all communication takes place directly. The advantage is that you don’t have to pay interest on what you earn. The downside is the possibility of encountering a scammer who will receive the finished text and not pay for it. In this case, there is no way to get what you honestly earned.

Here's what vacancies look like on job sites:

Direct search

Direct search for employers means that you yourself will contact the companies, websites, and publishers you need and propose your candidacy. If used skillfully, this method will allow you to find interesting employers and work with them directly, which will allow you to save on the commissions that are paid when working on the stock exchange.

Here are some tips:

If you are a beginner, then start with exchanges. Learn to write, get better at it, create a portfolio, and then start looking for direct customers.
Remember those sites and blogs that you saved in your browser bookmarks. Find the Contact section on these sites and submit a commercial proposal.
Browse new sites on topics in which you are strong. If you are well versed in banking services, then ask various queries on this topic, open sites, see what content they have and whether you can write in the same vein. If yes, then feel free to send them your resume and portfolio.
Find companies that develop websites and promote them. Send them a letter telling them about yourself and how you can be useful to them. Typically, such companies offer their clients copywriting services as a package.

Copywriter Tools

Each text must comply with certain rules. One of the indicators that must be taken into account when submitting a prepared article is uniqueness.

What is text uniqueness

Search engines compare each text with those already posted on other sites. This is a complex algorithm that calculates the percentage match of individual parts of what you wrote with existing text content

An overall uniqueness rate close to 100% means that the text is original and not copied from another resource. Both Google and Yandex value such texts, and pages with unique content have a better chance of getting a good position in the search engine results.

If the posted text information has a high percentage of coincidence with what already exists somewhere, it will not only be useless, but will also lead to sanctions from search engines - they will simply ignore such a site and may downgrade it for all key queries.

Uniqueness checking programs

It is impossible to evaluate the uniqueness on your own; for this, there are special services called “anti-plagiarism”. Most exchanges provide this verification for free.

Shows the percentage of uniqueness of the text and the address at which matches were found, conducts SEO analysis.

This exchange offers the “Plagiatus” program, which is downloaded to your computer, and an online verification system. The first is free, the second can be used by registered users. However, there is a limit on the number of characters being checked (the higher the author’s level, the larger texts he can check), additional characters can be paid for.

The text to be checked is inserted into the window that opens and the program “Check” is launched.

On the same page you can download Advego Plagiatus - it does not show many matches, but it is convenient for searching for your own previously written articles. If your work was posted on a website, the text will be completely yellow, and plagiarism will show the address where it was published.

A very convenient tool for creating a portfolio.

There are services that specialize in checking uniqueness, for example, Content-watch.

After the copywriter receives the results of the check, he must correct the passages recognized by the program as non-unique and check the article again.

Another tool that a novice copywriter will need is an SEO analysis system. The SEO principle was mentioned in the description of the types of copywriting, and you can check the text both on copywriting exchanges and with special services, for example, istio.com, which produces results with highlighted keys and water percentages.

Regardless of which service you use, the process is the same everywhere - insert text and click the appropriate button.

Using SEO analysis services, you can check for text nauseousness, wateriness, and stop words. Read more about all these parameters in the article What is SEO copywriting.

Some tips regarding details that beginners very often do not take into account:

1 Choose the nickname you will work under in advance. At the same time, it is not necessary to strive for originality - you will be remembered not by your pseudonym, but by your work. But choosing an online name for work is a serious matter, because it is work. And your “name” can influence customers’ decisions. Nicknames written in such an ORIGINAL way may catch the eye, but are unlikely to confirm the seriousness of the author as a performer. And an article about the advantages of drilled injection piles may not be given to the author who called himself “SexiGerl”, and it will not be possible to change his nickname.

By the way, don’t think that you will never write an article about these piles. When I first went to the exchange, I saw an assignment that required me to describe the process of producing can lids. Then I thought that probably no one could write this, how could it coincide that the manufacturer of these caps also works as a copywriter at the same time? Now I could write such an article in an hour maximum.

2 Add an avatar. An empty space instead of an avatar is associated with a newcomer, whose chances of receiving orders are significantly reduced. It is advisable that this be your personal photograph, and not at a table or in a cheerful company. You will work, and the avatar, in a sense, will become your “face” in the workplace. The avatar is remembered even faster than the nickname. And your task is to be remembered.

On the advego exchange forum there was a funny character who loved to give everyone advice on something that he did not understand at all. As a result, he disappeared long ago, but he is still remembered by his avatar: “The one in the background of the carpet.”

3 Emergencies, failures and other troubles. Emergency is a black list, one of the customers’ tools. An author who has been added to such a list by a specific webmaster will not be able to accept his order for work, write a comment, or participate in a tender. Usually, novice copywriters who accidentally find out that they are on such a list panic and get upset to such an extent that they try by any means to find out why? Similar topics with accusations or complaints periodically appear on the forum. As a result, such an offended author ends up in a dozen more emergencies of other customers who read a similar complaint.

4 Another trouble that almost every author faces at one time or another is refusal to pay. If you are sure that you did everything correctly, and there were no errors in the text (any!), you can contact the exchange administration (if, of course, you work through the exchange). But if they confirm the legality of the refusal, you can’t give up, you just have to keep working. This happens to everyone.

5 All misunderstandings, everything with which you disagree, should not be brought to the general forum - for this there is an administration, which is obliged to solve such problems.

Regarding exchange forums, take advantage of the opportunities they provide. The “old guys” are always ready to help and give an answer to what may seem like an insoluble problem to a beginner (we’re talking about questions related to copywriting). The only condition is to formulate your questions correctly, don’t be shy to show that you don’t understand or don’t know something (everyone started with this). It’s not a shame not to know something, it’s a shame to try to tell everyone how wrong they are and how they themselves don’t understand anything.

Activity (appropriate) on the forum has a second advantage - many customers find authors this way, who are included in the BS (BS is a white list, the opposite of the “black” list, those who are included in it can work with orders that no one except those included in this particular BS, does not see).

6 Revisions - if for some reason the customer is not satisfied with your text, he can send it for revision with comments. You should not be upset or surprised - the customer is thus giving you another chance, and the comments should be taken into account for the future. Don’t think that the customer himself likes this - his goal is not at all to do something unpleasant to you, the customer is more interested in you in getting what he needs as early as possible.

By the way, neither revision nor lengthy verification of the work brings benefits to the webmaster - the funds necessary to pay for the work are reserved in his account from the moment you accepted the order for work.

7 Literacy is a prerequisite. Prepare to have to remember school rules and clarify controversial issues. If you don’t know how to spell a particular word, then ask Google about it. Use literacy and spelling check services, such as Gramota.ru or Orfogramka.ru.

Even one extra space or its absence can formally serve as a reason for refusing payment. Quite seriously - there was a customer who became famous for the longest emergency, in which he brought the authors for missing spaces, refusing to pay for the work.

8 Don't be afraid. Don’t be afraid of high prices: “I work for 40, but here it’s 100, I probably can’t do that.” Don't be afraid of detailed, large technical specifications. The customer, who explains in detail what he wants, wants to get a high-quality result, but is also looking for authors who can provide him with this result. Very often, it is precisely this kind of cooperation that becomes permanent.

9 Read the specification - it seems that this is not necessary, but in fact, inattentive reading of the task or misunderstanding of it leads to refusals.

10 Save all your work on your computer or Google Docs. Make a portfolio out of them, in which you divide all the articles into different groups. For example, sort articles on banking into one group, cooking into another, etc.

Always include your portfolio when applying. This is where breaking your work into groups comes in handy. If you apply for an article about phones, then attach a link to a portfolio with this topic. Often authors make a grave mistake and send their portfolio, where all the articles are in a pile and the customer needs to find an article on his topic from all this mass.

If you need more tips that will help make you a professional copywriter and increase your earnings, here you go:

How to become a copywriter from scratch

If you decide to master the profession of a copywriter, then here is an action plan that you can print out and keep before your eyes:

Step #1: Get trained

Training does not have to be paid. Read articles on copywriting, journalism, article writing. Download free books from the Internet. Read, absorb information.

Step #2: Start writing for yourself

There are different ways to write for yourself. You can keep a personal diary, it can be a physical diary or an online version, for example, Evernote. You can write on social networks. Post a photo and write interesting text underneath it. It could be anything - how you spent your weekend, how you started playing sports, how you went on a diet, how you implement early development techniques in raising your child, how you toughen up, etc. The main thing is to start practicing.

Step #3: Register on content exchanges

Start doing easy tasks like posting. At the first stage, you need to master the competent presentation of your thoughts. At the same time, continue to read books, read interesting blogs in which the articles are written in an interesting and exciting way. Note interesting points, then model your articles based on them.

Step #4: Try submitting articles

At this stage, don't look at the price tag. Be mentally prepared for the fact that you first need to work for the name, and then the name will work for you. And while you work for a name, it is quite possible that it will be free for you.

Step #5: Look for regular customers

Clients are different. With experience, you will develop a “smell” and you will immediately be able to identify a one-time client and a long-term one. Aim for long-term clients, because in the process of work you will be able to tune in with them on the same wavelength and subsequently understand each other perfectly.

This will save you a lot of time, which you can use to create content, which means you can earn more money.

Step #6: Write, Edit, Write, Edit

No matter how trivial it may sound, it is unrealistic to become a pro in 2 months. You need to write a lot. And devote no less time to the process of editing the material. Usually I do this:

I'm writing in the first aisle. I’m just writing while I have something to write. I try to get all the available information out of my head.
Editing in the first pass. We go through the text as a reader. We look for errors, repetitions, look where “” is missing.
We write in the second pass. Essentially these are improvements. But it happens that in the second pass I can write a section of 5-10 thousand characters into the article, which is equivalent to a separate article.
Editing again. Editing is a bird's eye view of your article. You need to find the “crooked” places and put them in order. Add facts, examples from life. In general, make the article killer.

Then we put the article aside for a day or two and do other work. After a while, we return to work with a clear head to go through the text again and make it even better. Rebooting helps clear your mind and a fresh look allows you to find weak points in the text and make the material even better.

Pros and cons of the profession, its prospects

Copywriters are one of the most in-demand professions on the Internet and will remain so for a very long time. This is due to the fact that all websites are text based. Almost all questions that you type into a search engine are answered in the text.

Even on Youtube, where there are only videos, text is important. Firstly, experienced video bloggers write a script before each release or hire copywriters to write it for them. Secondly, the text is inserted under the video in the description, where they indicate some important information from the video, key thoughts and points, links and descriptions of some services or products discussed in the video.

If you look deeper, the reason for the popularity of text is that the ranking mechanisms of Yandex and Google are based on text processing. Therefore, for a very long time, text will be the main tool for webmasters, with the help of which they will be able to create articles answering user questions, promote their sites on the Internet and thereby earn money.

Therefore, if you intend to make money on the Internet, then copywriting is a profession that will not undergo a trend, the amount of work will not decrease, or any ban will be imposed. This work will always be in demand.

Here are a few more advantages in favor of copywriting:

You only need internet access and a computer.
Mastering copywriting is much easier and faster than, for example, programming, design or video processing.
Work at a convenient time. You may only work in the evenings or on weekends. No one is tying you to a five-day work week from eight to five. This can be done either on a permanent basis or combined with other types of income or permanent work.
Mental development. When doing copywriting, you will constantly learn some new information. This will help broaden your horizons, increase your vocabulary, and make you a more well-read and interesting conversationalist.
No connection to the workplace. You can earn this income while traveling. I know authors who move to Thailand or Bali for the winter; the income from copywriting is enough for them to rent a small house there, swim and sunbathe, and eat fruit. The author of these lines has been living in Gelendzhik for more than a year, where he moved with his family from Moscow, where he lived for three years, and before that he lived for another 30 years in Nizhnevartovsk, Khanty-Mansiysk Autonomous Okrug, where winter is almost 9 months a year. It is worth mentioning that this became possible not thanks to copywriting, but thanks to the opportunity to make money on the Internet in general. I had several online projects, including several online stores. But each project could not be carried out without competent texts, which I mostly wrote myself. So you can’t go anywhere without copywriting.

To be completely honest with the reader, it is necessary to cite the disadvantages, before you make a final decision whether you should engage in this type of activity or not.

For most authors, this will be a low-paying job. Due to its accessibility to a wide range of people, copywriting is a low-paying job. The webmaster, when posting his task, will receive a large list of applicants and will choose the cheapest ones. All in your hands. You are what you think about yourself. If you think like a loser, you will be a loser. If you set ambitious goals for yourself, methodically move towards the goal, have endurance and self-discipline, then everything will work out.
Copywriting is not always interesting. Often you come across tedious tasks on some construction topic that you may not understand, but in order to earn at least something you will have to understand.
You need discipline and responsibility, which not everyone has. If you are late with any order, you will lose your rating, and with it, access to more expensive orders. You will have to develop a rating from scratch, which is not always fast.
Hemorrhoidal customers. You will come across customers who sometimes themselves do not understand what they want and therefore cannot clearly set the task, and then they begin to “trick your brain,” which will irritate and irritate you.
Copywriting is a sedentary job, which affects your health if you don’t take breaks and exercise. Fortunately, a free work schedule allows this. You can pause work at any time and go for a walk. However, sometimes you get so busy that you simply forget about it. And then you look sadly at the scales, red eyes and hunched back.

As a conclusion

So, friends! Our article is coming to an end. The topic of copywriting is very broad. But we tried to reveal the main points so that every beginner has a clear idea of who a copywriter is and what he does.

If you intend to seriously engage in copywriting and produce high-quality texts, then study all the materials on the hashtag. There are a lot of tips there that will help you correctly determine the audience of your future article, prepare a plan (structure) for the article, make an exciting beginning, teach you how to format articles beautifully, find and correctly include real-life examples in the article, exclude “water” and add “meat.”

Video for dessert: A clever cat masterfully escaped from the gopnik cats

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But before, writers were held in high esteem. Masters of the pen and word were received in their homes by aristocrats, invited to all sorts of events and eagerly awaiting their next work. Times have changed: now copywriters have replaced writers, and for their work they use a regular computer with an Internet connection. No romance, but the name is beautiful. But still, who is this copywriter, and what does he do?

Who is a copywriter?

Perhaps a few years ago, the word “copywriting” could scare humanities students, but today it is a very profitable business that you can do without leaving home and without investment. A beautiful fairy tale, isn't it? But what about the real situation?

Today, there are many definitions regarding who a copywriter is and what his responsibilities are. Some claim that this is a marketer and advertiser, while others say that this is a person who simply writes articles for websites. In a word, it all comes down to this: a copywriter is a person who creates unique text material. The job of a copywriter is to create texts in different formats. These can be advertising or selling articles, information content, slogans, landing pages, scripts, etc.

What should a copywriter do?

If a copywriter's job is to write text, then we can assume that anyone who knows the alphabet and can put words together into several sentences can become a copywriter. It's good that this is not the case. The work of a copywriter also involves the performance of more complex, exclusively professional duties:

Rewriting. Creating a unique text based on a finished article while maintaining the structure and main idea.
Editorial And correction. A copywriter must write correctly and use terminology correctly.
Slogan and title. When it comes to selling text, you can’t do without catchy statements that will increase the conversion rate.
Image. Both the uniqueness of the text and the uniqueness of the images affect the promotion of the resource, and often the copywriter is faced with the problem of choosing a thematic image for the text.
SEO optimization. Every copywriter should be able to harmoniously insert keywords into the text.

The ability to write well does not define a good copywriter. Literacy and uniqueness. Only an author with these qualities can become a competitive person in the field

Trouble

And yet, how to become a copywriter? Since few miracles happen in the world, the likelihood that one fine day a kind man will appear and say: “Write, my friend, you have talent” is extremely low. Therefore, everyone who wants to work in copywriting has to look for work on their own. And often newcomers end up on sites such as Copywriter.com (reviews about it are not the most flattering).

Becoming a copywriter

To avoid trouble, those wishing to work in copywriting should know where “the homeland begins”:

Registration on content and freelance exchanges. On such sites you can find many suggestions for writing text. In addition, most of these sites insure the performers. That is, they can rest assured that they will receive payment for their work.
Order search.
Writing a project.
Delivery of order.

Actually, this is the entire algorithm of work. As can be seen from the example, a copywriter is not such a difficult profession, especially if you have some knowledge of who a copywriter is and what he does.

Types of copywriting

Not every novice copywriter knows that there are several types of his profession. In general, there are 4 main types of work:

1. Rewriting. Recently, one of the most common phenomena. Since there are not enough qualified specialists for all the resources, and everyone wants to make money using the Internet, such a phenomenon as rewriting has arisen. This is when they create a new text based on an already written article. In the end, the result is a 100% original text, although without even a hint of the author’s thought.

2. Image copywriting. The text creates and maintains the image of a resource or product. Today the expression “website image” is very popular. Since there are several million resources on the Internet, correctly composed PR texts help the consumer find among these millions the one and only, best resource.

3. LSi-copywriting. This phenomenon appeared in 2013. At that time, search engines changed their search algorithm, and robots began to rank articles not by key queries in the text, but by how well the text answered the user’s question, that is, they began to measure its information content.

4. Selling texts. Articles ranging from 1800 to 3000 zbp., which briefly accessible and clearly describe the proposed product or service. Such texts have a special structure: a catchy headline, a “problem paragraph”, selling an object, selling a price, a call to buy.

5. SEO copywriting. Initially, when ranking resources, search engines were guided by the presence of key queries in the text. In this regard, every copywriter had to be able to harmoniously fit the keyword into the text. Nowadays they pay much less attention to this, but the presence of a couple of keywords in the text has not been canceled.

Do you need to study?

Since anyone can become a copywriter, it’s worth thinking about training. Actually, does a copywriter need to learn this profession? Today, there are many courses in which practicing writers teach beginners in this field.

Each of the so-called teachers in copywriting courses talks about what they themselves are good at. Some teach how to write landing pages, some talk about the basics of creating sales texts, and some give practical advice on how to make the text interesting. If you think about it and analyze it, it’s difficult to find a resource that would offer comprehensive copywriter training. In addition, the vast majority of speakers are self-taught. Everything they talk about in the courses they learned on the job. Such classes are useful in their own way, but even if you attend them all, it is impossible to learn everything about copywriting.

The work of a copywriter is based primarily on practice. Only by practicing writing texts every day can you learn your strengths and weaknesses, find your own style and understand how to make articles interesting. In addition, it is necessary to stock up on specialized knowledge on a daily basis. That is, study marketing, advertising, psychology, books written by outstanding copywriters. It is also worth remembering that those who read a lot write well. Read at least 20 pages of high-quality fiction every day.

Author copywriting has nothing to do with academic education.
Copywriting is, first of all, the ability to communicate with people, hear their needs and speak their language.
You need to live and breathe texts, make them your favorite work and hobby.
Among the crowd of copywriters, you need to be able to stand out. It is necessary to write brightly, unusually and clearly, each time breaking your ideas about the text.

Price

And yet, no matter how much a person writes before being bought, he cannot be considered a copywriter. In that case, how much does a copywriter earn? It all depends on its habitat. If a copywriter is looking for orders on content exchanges, then the payment for his work will be extremely low, especially if he is new to the exchange. Thus, new pen masters on such resources receive from 10 to 50 rubles per 1000 zbp. At the initial stages, authors earn a rating for themselves, and depending on how quickly it grows, payment for orders also increases. But even in this case it has an extreme limit. The maximum cost for ordering a copywriter with a high rating is from 100 to 200 rubles per 1000 zbp.

The situation is a little better on freelance exchanges, where customers set a fixed cost for the project. In some cases, the cost of 1000 characters can range from 300 to 500 rubles.

But those copywriters who earn the most are those who have their own websites with a portfolio, reviews and reasonable prices. The names of these copywriters are known to the heads of many companies and advertising agencies. The prices for their work are much higher than what customers usually offer. For example, one information article costs from 2800 to 3500 rubles. The price is indicated for the entire work, and not for the number of characters, as is customary on exchanges. If things go well, an author can earn about $2,000 a month.

Therefore, considering part-time work as a copywriter as an additional and temporary phenomenon, many authors turn this employment into their main activity.

Habitat

Some resource owners are wondering where to find a copywriter. The search location directly depends on how much the customer is willing to spend on the text. If his finances are bad, then he has a direct path to content exchanges. Only in this case the quality of work will correspond to the price. After all, no matter how you look at it, truly smart and talented people rarely stay on the stock exchanges.

If you need the price to match the quality, it is better to look for a copywriter on freelance exchanges. As practice shows, on such sites there are experienced and talented performers who will help solve the problem for a moderate fee. The only thing that can upset the customer is the time that will have to be spent searching for a contractor. After all, freelance exchanges are populated not only by copywriters, but also by representatives of other professions.

If the customer needs great content that he doesn’t mind spending money on, he can turn to proven copywriters with a good reputation and a well-known name (Dmitry Kot, Peter Panda, Ksenia Volkodav, etc.).

Risks

But not everything is Maslenitsa for the cat. Beginning copywriters in pursuit of high earnings or people wanting to find work online very often fall into the networks of scammers, such as the site "Copywriter.com". Reviews about this resource will make everyone think, but only if someone else reads them.

Therefore, the first rule of a beginning freelancer should be as follows: “Before registering on a resource, you need to read comments about it from other users.”

Hi all. Vasily Blinov is with you, and today I will begin to take apart another, I would say, the most popular and in demand - copywriter.

Who is a copywriter and what does he do? A question that remained a mystery for many beginning guys trying to make money at home. In this and several subsequent articles, I will try to answer it and explain who he is, how to make money working as a copywriter, why I recommend everyone to master this specialty, and what it can give you.

Unfortunately, not everyone understands the essence of this profession.

What are the responsibilities?

In addition to the task of writing texts, the responsibilities of a copywriter may include services such as:

rewrite,
editing,
proofreading (grammar, error correction),
writing headlines and slogans,
selection of thematic images,
text design,
SEO optimization.

A good copywriter, of course, must know everything, especially be able to write without errors and know SEO optimization (correctly use keywords in the text).

It happens that a person writes really well, his works are interesting to read, they contain a valuable informative component, but there are a lot of errors in the text. Therefore, it is easier to hire another proofreader to check. I myself write in this way, the main thing for me is to convey the essence and answer the question, and a proofreader checks errors and typos.

Why will copywriters always be in demand?

In my opinion, this is the most important and sought-after profession on the Internet. Lately, I’ve been seeing more and more advertisements for this vacancy on very large and popular sites.

Now I will explain the reason, so to speak, the opinion on the part of the employer, and tell you the principle of operation of the entire Internet. For beginners without experience, it may not be entirely clear, so you can always ask your question in the comments to the article.

The demand for writers and text authors is explained by the fact that our entire Internet consists of symbols. Websites consist of titles, phrases, descriptions and various texts. Millions of news, posts, articles, etc. are written and published every day.

The fact is that text is so far the only source of information that is easily perceived by people and search engine recognition algorithms. These algorithms give us answers to our questions that we ask in Yandex and Google.

If we look at our global network from the other side, 99.9% of the sites we visit are created in order to attract an audience of readers/viewers and earn money by advertising our own or other people's products and services. And in order to attract more audiences, you need information that interests them, that is, texts that are written for money by copywriters or the creators of these sites themselves.

Finding good authors is not easy. There is a stereotype on our Internet that copywriters earn little, so read my article. Dozens of copywriters I hired have already passed through me, but, alas, there are few people who really wanted to learn how to write well and understood the prospects of this skill in life.

Basically, people only want money and don't care if they write complete incoherent nonsense. Having tried once and not meeting their expectations in income, they of course merge. In the next article I will definitely tell my story,

I’m also ready to take on a couple of people on the team who are ready to seriously master this area. You will have to write on the following topics: travel, freelancing, remote work, making money at home, reviews of various projects, programs and much more. If you are ready, then write to me in a personal VKontakte ( vk.com/vasiliy_blinov) marked “Vacancy copywriter”.

Advantages of the profession

Why did I decide to study this profession? One of the mistakes beginners make is that they do not understand why they should learn to write and master this skill, and how it can be useful in life. It is clear that by fulfilling orders you can earn money. But when you write, compose the structure of the text, it could be an article, a book, a series of letters, a product description, etc., you learn.

You learn to think, find and process information, express your thoughts, understand the reader and make his life better. I’m talking about information copywriting now. It’s not for nothing that they say that a book is the best teacher. And when you write a book yourself, you learn even more.

Another advantage is when the copywriter’s task is to sell. The richest people on earth are those who know how to sell. Sell yourself, your time and your services. Here psychology is used in the text, the influence of words, fonts, colors, etc. on the audience of buyers. Everyone needs to study this science when you write - you think, choose words, gain experience, experiment.

If you associate the word “selling” with something negative, then I’m sure you’re not making much money. We need to change our attitude.

Another pleasant bonus, which is already clear, is that the work can be done from anywhere in the world. As I said earlier, many of my friends travel and write articles for various online magazines. Starting from legal topics, ending with health and beauty.

I, as a blogger who looks for and works with copywriters, can say that there are a lot of people like me who need authors on any topic. There are hundreds of good vacancies. If you learn to write well, any site will hire you because content is their main problem.

Chat of all copywriters and authors of Runet in Telegram.

Friends, we have created a general chat so that you can exchange experiences, share useful information on copywriting, communicate, search for employers and performers.

Conclusion

It seems that everything that I wanted to tell you today about the profession of a copywriter, in the following articles we will analyze in detail individual questions about how to become one, and wages.

Stay tuned. If the article was useful to you, then share it with your friends on social networks.

Below in the comments you can leave your questions and what you think about all this. Have you ever tried to write, and how would you rate your abilities?

I wish you all success!

P.S. Don’t forget about the offer to work on my team.

Who is a copywriter? How does a professional copywriter do his job? Where to look for vacancies for aspiring copywriters working from home?

Hello, dear readers of the HeatherBober business magazine! With you is Denis Kuderin, a professional copywriter and journalist with 15 years of experience.

In today's publication we will talk about the profession of a copywriter.

I will tell you what the advantages of working on a content exchange are, what typical mistakes beginners make, and I will teach you communication skills with customers.

So, go ahead!

1. Who is a copywriter and what is his job - a full description of the profession

The classic definition of the copywriter profession is as follows:

Just 20 years ago, the profession of copywriter as such did not exist in Russia. However, at all times there were people who wrote commercial texts, scripts for advertising, and image articles in magazines and newspapers.

A copywriter today is a universal writer, a specialist in creating texts and, part-time, a generator of ideas. As a rule, he studies and writes articles, news, and advertising texts on any topic proposed by the customer.

Most sites in the current online space have a commercial purpose. They must bring benefits to their owners, working through the sale of specific goods/services or through advertising.

The constant development of the Internet requires filling resources with relevant and high-quality content. Visitors and consumers need interesting, useful and fresh content: website traffic and its conversion (commercial effectiveness) directly depend on this.

Conversion is the ratio of the total number of visitors to a resource to those who perform any conversion action - fill out an application, make a purchase, order a call back or directly offer a service.

A professional copywriter is a person who fills resources with useful content and directly or indirectly influences the traffic and conversion of the resource. Everyone needs a good text writer. It depends on the copywriter’s activities whether the visitor will leave the page immediately or linger until he or she has read its contents completely.

The list of responsibilities and skills of a copywriter includes:

creation of information texts;
writing selling content and;
creation of technical texts;
processing large amounts of information with subsequent analysis;
the ability to express thoughts competently, concisely and literary;
SEO optimization of text content – filling articles with keywords and phrases to promote the text (and, accordingly, the site) in search engines.

It is the last skill that is especially important. In order for the article to be read by the maximum number of users, it is necessary that it is not only interesting, but also noticeable to the search robots of Yandex, Google and others. To do this, the words that make up the so-called “semantic core” of a specific search query fit organically into the article.

Sometimes journalists who work remotely are also called copywriters. It is the easiest way for a journalist to retrain as a good copywriter - you just need to slightly change the specifics of the letter and learn the basics of Internet marketing.

Good specialists come from graduates of philological faculties, sales consultants, and teachers.

2. Where to start and where to find vacancies for a beginner copywriter without work experience

Copywriting is almost always work from home, in freelance format. Less commonly, copywriters are required full-time by large advertising agencies or Internet marketing companies.

Finding remote work for beginners in copywriting is relatively simple - you need to register on a content exchange and start working through an intermediary. Any of the exchange’s clients can order a text for a novice writer: the copywriter’s task is to beat competitors and win the tender for a specific order.

Lack of experience and articles in your portfolio is not a reason to give up. If you are determined to become a professional text creator, be prepared to work a lot and at the initial stage - for practically pennies.

Gradually, your skills will improve, your professional knowledge will accumulate, and your qualifications will increase. Income will grow accordingly.

According to studies conducted by statistical agencies, good copywriters who have regular customers have income 600-800 thousand rubles per year and more.

Top Runet copywriters earn several million rubles in year.

Working as a copywriter from home through a content exchange - advantages and disadvantages

Working through an exchange is almost the only way to start a career for a novice copywriter. Later he may have direct customers, but first he must achieve a certain status and master basic skills.

Even one hundred percent literacy and virtuoso mastery of language does not guarantee high earnings from the first month of work. Few customers will immediately pay decent amounts to an unknown novice specialist.

The exchange provides an opportunity to express yourself, acquire regular clients and develop professional skills. A qualified copywriter must be able to write quickly, competently and on any topic.

Specialists in technical and highly specialized topics (construction, automobiles, repairs, computers, digital technologies, business, medicine) are especially valued.

I will list the main advantages of working through the exchange:

extensive customer base;
opportunity to improve qualifications;
opportunity to learn professional skills and techniques;
guarantee of payment for the order;
the ability to select topics and areas of work that are closest to the author.

There are also disadvantages:

low pay (especially in the first few months of work);
great competition (for example, there are 330,000 authors on the popular Advego exchange - do you think it will be easy for a newcomer to break into the TOP?);
deduction of intermediary interest for services.

As a rule, on exchanges it is prohibited to contact a client bypassing the resource: for providing personal information in the form of telephone numbers, e-mail addresses, links to pages on social networks, the administration can deny access to the account.

Choosing an exchange for permanent work is not easy. We advise you to register on several resources and work on each of them for a while. Gradually, you yourself will understand which exchanges bring you more profit and are more comfortable to work with.

I have prepared a table for you containing basic information about the five most popular exchanges on the RuNet:

№	Exchange name	Requirements for new authors	Average cost of 1000 characters for beginners	Advantages and distinctive features
1	ETXT	Open Exchange	20-40 rub.	Loyal attitude towards beginners
2	Advego	Anyone can become an author	30-50 rub.	Huge selection of orders
3	Work-Zilla	Performers undergo testing	From 50 rub.	Lots of different tasks for writers of all levels
4	TextSale	Admission is free for everyone	From 20 rub.	Possibility of selling finished texts in the article store
5	Content Monster	Mandatory literacy test	30-50 rub.	Opportunity to receive free training

All you have to do is choose the one you like and start working with customers.

3. How to become a professional freelance copywriter – TOP 5 main qualities of a professional

Without interesting and competent text content, no project can exist, or rather, it will not be commercially successful. More and more resource owners understand a simple truth: to increase income from a website, you need to invest money in its professional content.

All components are important - comfortable navigation, interesting and original design, functionality, useful text content. The latter is what the copywriter does.

How to become a copywriting professional? As in any other field, what matters in the field of writing attractive and useful texts is a strong determination to become a master of your craft. However, there are several very specific qualities that every professional writer should possess.

Quality 1. Literacy

A beginner must soberly assess his capabilities: competition in the field of copywriting is high, and at the initial stage not a single copywriter has high profits.

What is needed to acquire at least the initial status? Write competently and concisely. Be sure to check your spelling in Word or other editors, look for stylistic errors yourself.

Quality 2. Ability to express thoughts clearly

Briefly... you know whose sister it is. Clarity is another relative of talent. If your texts are concise, consist of sentences of optimal length and express specific and clear thoughts, you will be interesting to read both for customers and direct consumers of the text.

Clarity and specificity are especially valued in commercial texts.

For example, online stores (the number of which is constantly increasing on the Internet) require concise and attractive descriptions in product cards. Most inexperienced authors write lengthy texts in the style of “a high-quality and useful product at an affordable price.”

A professional approaches his work creatively - his description always contains specifics and evidence of the usefulness and quality of the product: “Japanese marker. Writes brightly even after you throw it away.”

To create catchy and attractive articles, it is important to correctly format texts and structure them. No one reads a full-screen canvas, divided into a couple of paragraphs: dilute the text with lists, tables, bold and italics.

Quality 3. Ability to write interestingly and unconventionally

A non-standard approach to complex tasks is an indicative feature of a professional. You can create completely readable texts that do not irritate the reader and are read by 30-50% (a very good indicator), or you can generate content that is read from the first to the last word and forwarded to friends.

To do this, you need to constantly expand your horizons and vocabulary and, most importantly, learn to get rid of verbal dross: clericalism, verbal nouns (such as “construction work”) and other constructions that clutter up the text.

It is always necessary to focus on the perception of the target audience. When creating a text, think in advance about how the reader can benefit from it. Put yourself in his place, try to understand what motivates him, for what purpose he came to the site and why he started reading this article.

Quality 4. Ability to talk with the customer

Another important quality of a professional is conversation with the customer. Find out what the client wants in advance and you will never have to redo the job. Do not hesitate to ask the customer questions if you are unclear what the text should be about.

If the topic is clear, it is worth finding out for which site the article is being written and familiarizing yourself with other materials on the resource so as not to fall out of style. Constructive dialogue with the client is the key to success.

But what you shouldn’t do is argue with the customer, especially if you are not confident in your competence. If you feel that the client is problematic and not entirely adequate, just calmly complete the work in accordance with the technical specifications and look for other customers.

Quality 5. Willingness for continuous learning

Be willing to constantly learn and learn new things. Copywriting is a relatively new specialty that is being created literally before our eyes. You can find several training courses for copywriters on the Internet, some of them are paid, others are freely available.

Buying training or learning the basics on your own is up to you. Both ways are quite effective, but the first is somewhat shorter. Good basic knowledge can be obtained on the exchange, which provides everyone with the opportunity to take SEO and “selling texts” courses.

I found a good video for you, I suggest you watch it in addition to what you have already read:

4. Basic mistakes of beginning copywriters

Briefly about typical mistakes and misconceptions of beginners. The most important and destructive misconception is a lack of understanding of the specifics of one’s own profession.

- this is not a storyteller, not a novelist or a poet - this is a person who increases the conversion of network resources with the help of texts.

Realize this fact, and further development will become a matter of technology.

Other beginner mistakes:

neglect of literacy;
lack of feedback from the customer (even when working through the exchange, it is worth maintaining personal contacts with the client);
work at the lowest rates - if you have been working for more than a month, you should gradually increase the cost of your services, otherwise you will remain at the level of a beginner;
neglect of the structure and design of the text;
irresponsibility – a significant part of authors do not realize the seriousness of their activities and let customers down by missing deadlines or refusing rework, which affects their rating and reputation;
inadequate response to criticism;
incorrect distribution of energy and time.

Freelancing mode is not a reason for laziness and

Svetlana Kuznetsova

Do you know why in 10 years good copywriters will receive huge fees? For two reasons.

First: everyone will have to engage in content marketing in conditions of information noise, the amount of which will be prohibitive, and the consequence of this will be only one thing: the audience will ignore average quality content, just as they ignore television advertising today. This content will be equated to information noise. Only exceptional texts will work, which can only be created by copywriters who put the super-correct words in the super-correct order.

Second: there will still be few such copywriters, and the need for them will only grow.

A copywriter is an ordinary person with an unusual ability to work. There is a 10,000-hour rule, which says: to become a professional in some business, you need to devote exactly that number of hours of your life to it. Naturally, if you have potential in this direction (your soul lies, to put it differently), your chances of success increase.

Basically, from childhood I knew that my profession would one way or another be related to writing texts. She started as a journalist for a municipal newspaper, later worked on one of the cable channels as a news editor and announcer, and at the same time was the editor-in-chief of another municipal newspaper. But the moment came when I realized that all this made no sense. The target audience of print publications began to move to the Internet; the topics I had to write about were not interesting to me. This is how I ended up in a company that was engaged in interior design and needed content support for the website. My bosses liked my work, and soon, at their request, I began writing for third-party companies. And then I ended up at Texterra, whose position - to write texts for people, not for search engines - I immediately liked. Perhaps this is exactly what I would like to do.

Our profession is an excellent training for the brain and fine motor skills :) Seriously, I like that within a given topic you have a sufficient amount of freedom, the opportunity to look at the topic from different angles. And the skill of quickly immersing yourself in any topic to an expert level is very useful in life: choosing a camera, providing first aid to an injured person, making repairs in a house...

Perhaps the only difficulty is finding an approach to routine work. When you have to write several texts on the same topic (for example, when filling out product cards), it is important to avoid “clichés” and maintain originality in each of them.

When writing any text, including advertising, the most important thing is to remain honest and objective, not to write about advantages that do not exist, and not to create the illusion of the absence of disadvantages. And, of course, there should not be a single unverified fact in the articles.

I hope that in 10 years, meaningless texts written on a “turnkey” basis will completely disappear from the market. And I would really like to believe that the level of literacy on the Internet will increase: when you see text with tags on the website of a seemingly reputable company, it is terribly annoying.

I loved writing essays at school. Wrote materials for a corporate newspaper and local media while working in the financial sector. In 2009, I realized that copywriting is an opportunity to make my profession an activity that I really like. I believe that I help people get the information they need, which means I am doing a good job.

Having to work with technical topics was the biggest challenge for me. I am a humanist, so I was afraid of mistakes when I made materials, for example, about pipeline fittings. I realized that the more time I spend studying a topic, the better the text turns out. The main secret is to look at the material through the eyes of the reader while working on it. This helps to make the article specifically for the audience.

Speaking of expectations... Personally, I expect convenient and inexpensive voice input devices to appear. While working, I usually walk around the room, thinking about the material. It's inconvenient to get up and sit down all the time :)

Once upon a time I received a certificate of higher philological education and the official specialty of “teacher of the Russian language.” And I immediately realized that teaching was not for me. I went into advertising, worked in journalism, and was a full-time copywriter. When I was about to go on maternity leave, my employer offered me to work from home. And I never returned to the office.

For me, working with words is what my soul is about. It's interesting, it poses new problems and allows you to improve by solving them.

When I started my journey in copywriting about three years ago, I could not even think that this activity would become my main one, because... The initial goal was to earn a little extra money. I very quickly realized that this profession, like any other, requires a serious approach, so I took several educational courses and trainings, which, in addition to knowledge, gave me self-confidence. Since then, I can’t imagine my life without copywriting, which I no longer associate only with making money: new knowledge, new discoveries, constant movement forward - that’s what attracts me most!

A copywriter has to be a jack of all trades, or rather, a jack of all trades. Texts on various topics require relevant knowledge, and sometimes you need to immerse yourself in a narrowly focused, complex topic. But this is also a huge plus at the same time - a copywriter is improving all the time.

This activity gives space to the creative soul. Therefore, if you like to create something new, and hundreds of ideas are constantly born in your head, perhaps the profession of a copywriter will become your calling.

We must try to write for people, because the easier the text is to understand, the more effort you need to put into writing it. The reward is the feeling of satisfaction from a job well done!

What will be tomorrow

Currently, the main customers of copywriting services are commercial organizations. Text writing is carried out taking into account the requirements described in the technical specifications, in which the client provides information about how he wants the content to be seen. Today, the material is accepted if the customer is satisfied. Tomorrow, the customer’s opinion will play a significant role, but much more important will be the real facts that are important for marketing: the number of natural links to the page, audience comments, whether the text converts customers. You will understand that content marketing is not a general feeling; success can be measured in numbers. It doesn't matter what the client thinks about the text, what matters is whether the text works. Only super professionals can create such content. Victor Ignatiev, one of our copywriters, suggested that in 10 years the market will be fiercely competitive, in which only competent copywriters with extensive knowledge in marketing and advertising will survive. We are sure that it will be so.

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