home Accounting The original name for the sales company. The art of naming or how to come up with names

The original name for the sales company. The art of naming or how to come up with names

Choosing a good company name, brand or firm is a very important step. The name should “work” for the business, embody its values and characterize your enterprise from the best side.

Large businessmen even hire marketing professionals who, for a very substantial sum, are ready to develop the name itself, the logo, and even help in its promotion. But what about beginning entrepreneurs whose budget does not allow them to use the services of hired specialists, but want to come up with a beautiful name?

There is only one way out– do the work yourself, having previously familiarized yourself with examples of successfully invented options. I have compiled this list of titles in English.

The most beautiful names of companies, companies and brands

Companies

Apple- a simple, laconic and beautiful name was not part of Steve Jobs’s original plans, but since his partners could not come up with anything worthwhile, he had to name the company after his favorite fruit. This, by the way, is where the name of one of the products came from – Macintosh (a popular apple variety in the USA).
Canon- a popular manufacturer of photographic equipment received its name in honor of the Buddhist god of mercy Kwanon, but in order to avoid litigation with religious organizations and to improve the perception of foreign buyers, the name was simplified.
Daewoo– Kim Woo Chong, the owner of the company, came up with a modest and sonorous brand name, translated from Korean meaning “big universe.”
LG– the company was formed as a result of the merger of two little-known brands Lucky and Goldstar and became one of the most famous manufacturers of various electronic devices and household appliances.
Nintendo– three Japanese characters “nin”, “ten”, “do” are taken as a basis. The literal translation of the phrase is “heaven bless hard work.” In my opinion, it is original, fresh and beautiful.

Brands

Pepsi– the Pepsi-Cola trademark does not have an official version of the origin of the name, but there are more than enough “fan” theories. Some believe that Pepsi-Cola is an anagram of the word Episcopal (near the pharmacy where the creator of the brand worked, there was an Episcopal cathedral). Others consider the word Pepsi to be an acronym that stands for “Pay Every Pence to Save Israel.” The latter theory arose from suspicions among the drink's manufacturers of colluding with the Zionists.
Knorr– the history of the company’s origins is quite banal. Its creator, Karl Heinrich Theodor Knorr, simply decided to perpetuate his name by writing it into the title.
Coca-cola– the most expensive brand in the world from 2005 to 2011. Its name comes from the two main ingredients of the original version of the drink. Leaves of the coca tree (from which, by the way, one of the most potent drugs, cocaine, is produced) and tropical cola nuts.
LEGO– this brand has long become synonymous with the phrase “children’s construction set”. The name, coined by Ole Kirk Kritiansen, comes from two Danish words: leg and godt, and literally translates as “play well.” According to another version, this is a translation from Latin. Lego – “I connect.” Both are suitable. It is difficult to judge how beautiful it is, but it is definitely sonorous and memorable.
HotMail– Contrary to popular belief, the word “hot” in the name of this email service was not initially assigned any meaning. Founder Jack Smith simply noticed that the name contained the abbreviation HTML, which is the name given to the web page markup language, and decided to leave it as an option.

Firms

Kalipso– a company providing a full range of tourism services. The logic of the name for such an organization is questionable, because Calypso in the myths of ancient Greece was the name of the nymph from the island of Ogygia, where Odysseus was thrown out after a shipwreck. But it sounds nice.
LegalHelp– an excellent, understandable and beautiful name that briefly and clearly reflects the essence of what the law firm does. Legal help translated from English means “legal assistance”.
DoggyStyleDesigns– the owners of this company that makes clothes for dogs approached the name with humor. Almost any adult, after reading it, has completely different associations in his head.

Conclusion

As you can see, everything ingenious is simple. The above beautiful English names are simple, concise, original in their own way and can easily remain in the memory of business partners and clients. So why not come up with something of your own using these developments?

Just don’t get too carried away by imitating well-known companies. The legal departments of well-known companies are not asleep and can easily drag you through the courts, causing significant losses. And, even worse, the reputation will be damaged, which will be very difficult to restore.

Every time we are faced with the need to purchase something, be it clothes, equipment, a car or groceries, we think about who we will buy from. And in our minds we involuntarily reproduce the name of a company or brand, or rather a brand that is so well remembered and evokes the necessary associations.

What is a brand?

There are many stories when companies with a sonorous name appeared, and the buyer immediately remembered it. But most often the name arises due to certain rules that are related to psychology, grammar, phonetics and vocabulary, because there is even a whole direction in creating a brand name - naming.

On the one hand, it seems that coming up with a name is a simple task, but it’s not for nothing that they say: whatever you name the boat, that’s how it will float! And the meaning in this saying is very deep.

The word “naming” first appeared not in the 21st or last century, but back in the 19th century, when economic competition began to develop and manufacturers fought for their customers.

Today this is a special area in which many books have been written, and first of all this is due to the fact that the competition is very strong, and therefore you need to be the best in everything, having a unique and original name.

A brand is not just a name, and not even just a brand name, as is often thought, it is something more, because it includes both a name and auditory and visual components. When a person hears the name of a brand, he immediately has a sympathy or antipathy.

A few rules for coming up with a company name

Naming is a whole science, and therefore it has long ago developed rules on how to come to a unique and original name. To understand what to create, you need to imagine that a person can know no more than 10 names from one product line, and right off the bat he will name one or two brands, and the store can offer dozens of products.

The name of the new brand should be etched in the memory of future consumers and correctly direct them to associations. This means that the title must indicate:

what idea does the company have;
for whom this brand was created;
What are the motivations to purchase the product?

At the same time, you need to choose a name for the brand so that it does not carry negativity, does not offend anyone and does not misinform customers.

It is worth remembering the legal side and checking on official websites and portals whether this name already exists. Although there are companies whose legal entity can be called anything, but the trade name is different. This is often done by companies that have several areas of their activity, where goods or services are in no way related to each other.

Most often, the name for your company is based on the following:

names (children, loved ones, your last name);
direction of services (plumbing, windows, products);
geographical objects or category name (such and such a plant, such and such a store).

But, as a rule, such names are too simple and little remembered, although they may be partly unique, so it is worth using not only the rules, but also tips to make them beautiful and original.

A brand is the name of a company, which can be contained in one word, phrase or abbreviation. There are several things to think about here:

Phonetics - the word should be rhythmic, sonorous and easy to pronounce, and also differ from the names of competitors.
Phonosemantics - when a person pronounces a name, it should evoke certain associations, i.e. if he says “products”, then he should think not about furniture, cars, but about food.
Vocabulary - in addition to the fact that a word needs to be easy to pronounce, it can just as easily be written down without being tormented, for example, by the question of which syllable to put emphasis on.

At the same time, you should be careful about such a concept as fashion. After all, today some words are in fashion or trending, but in five years they will be replaced by others, and the new generation will no longer understand what the name says. We must not forget that the first thing the client will encounter is the name, and he should like it.

Another rule on how to come up with a brand name is to test it on your acquaintances and friends. Ask them if it is easy to read, if the person understands what it is about, what associations arise. You need to check at several levels: stylistic, phonetic, visual.

Perhaps words will be chosen for the brand name (after all, it is a very melodic and sonorous language), but only a small part of the population knows Italian and will be able to immediately understand what this company is associated with. Now, if the company is somehow connected with Italy, for example, it is a travel company that creates and selects tours to the named country, then you can safely use Italian as the name.

Don't forget to check the name in search engines. The lower the search result, the better, because this way associations will arise specifically with your company, and not with several dozen others.

Several stages

There are certain rules for coming up with a business name, and they should be followed during the brand creation process. It also consists of several stages:

Goal setting is an analysis of the target audience in order to understand how it reacts to certain phrases phonetically and aesthetically.
Development - you need to come up with several options, then carry out semantic and phonetic analysis, which will help eliminate several proposed options at once.
Assessment and approval - after the chosen option, it is necessary to carry out an objective assessment based on such criteria as perception, compliance of the name of the company’s activities with modern concepts, as well as the status of the company. A company that produces building materials cannot choose the name “Antoshka” for itself, since it is not reputable, but for a store in a residential area it is perfect.

Common mistakes

Often people think that coming up with a name is a matter of minutes or hours, and they make certain mistakes by choosing a name that is not related to either strategy or positioning. The most common errors are:

Wrong association - before choosing words for a brand name, ask yourself what you would imagine if you were in the customer's shoes.
Inconsistency with the title. For example, what can you imagine hearing the name “the best among...”, but instead the client sees a tattered door and a tiny office where one person works.
Difficult name and pronunciation. The simpler the better, and today it is gaining momentum. If a whole sentence is hidden in the title, then the potential client will definitely not like it.
Doubles. It’s very easy to come up with a name by changing one letter in a word, but sooner or later the client will realize that he is being deceived and is not providing the quality he expects. So they once decided to come up with a name for it by taking the famous Adidas brand and replacing the letters to make it Adimas and Abibas. This option only causes criticism and is suitable for increasing short-term capital.

Should I entrust this task to professionals?

The science of naming was invented for a reason, which is why today there are various agencies that create brands for various companies. These could be PR or branding agencies.

But before entrusting the matter to professionals, it is worth giving them a clear technical task, providing some information about the company and expressing your wishes.

Specialists will come up with a brand in several stages: generate options, carry out selection, test the selected ones, carry out legal verification and registration.

Ideas for a brand name may be different, but professionals know which ones will be successful.

How to come up with a name yourself

Naturally, someone will prefer to do this task on their own and think about how to come up with a brand name, because only the owner himself knows well what he does and how best to present it to the consumer.

But this still requires the work of not just one person, but a team. Together with her, you will need to brainstorm, work through many ideas and options in order to subsequently choose the best one.

Help with creation

How to come up with a brand name - on your own or entrust it to professionals? Everyone decides for themselves what to do, but it is worth remembering that there are several good programs that can help in this important matter. There are several name generators that suggest several directions, but this does not mean that what the generator suggests should be used immediately, because someone else can take this option.

Here are some online generators:

earn24;
"Brand generator";
"Megagenerator";
"English-language online generator."

They are quite simple to use - they show you all the steps and offer several options.

Successful examples

If you study brand names in completely different areas, you can replace some of the trends and principles by which names are created.

Below are successful examples of well-known brands not only in a certain country, but throughout the world:

First name, last name - “Heinz”, “Mercedes”, “Alenka”.
Names related to geography or natural phenomena - "Lightning", "Bangkok Bank".
Description of activity - “SurgutNefteGas”, “Apple Computers”.
Historical figures - “Count Orlov”, “Lincoln”.
Rhyme and rhythm - “Coca-Cola”, “Chupa-Chups”.
Mythology - Mazda, Sprite.
Acronym (word from the first letters, part of a word) - “MTS”, “VAZ”.

Each company opened on the territory of the Russian Federation must have a name. Without this, it will be impossible to take out a bank loan or enter into a contract.

You should choose a name long before opening, because during the registration process you will have to do a lot. All your energy will be spent on solving more important problems, so you simply won’t have time to choose a creative name.

It is worth noting that not everyone is able to quickly come up with an interesting name; sometimes this process drags on for weeks, or even more.

Instructions for choosing a name for a company

Many people don’t even know about the existence of such a word as naming.

Based on many years of experience, experts in this field have identified points that should be adhered to when choosing a name:

Use the name of the creator or his immediate relatives in the name of the company. There are many cases in history when the largest companies received their name in this way. For example, the legendary Mercedes concern was named after the owner’s daughter.
Use directly the name of the product being manufactured. If a company sells doors, then you can add “World” to this word: “The world of doors.” This name looks quite original, and most importantly, it is very clear to the consumer.
Use a name that reflects the best qualities of the company. For example, “Gruzolet”, based on this name, it becomes immediately clear that the company strives to deliver its client’s cargo as quickly as possible.
Use the so-called regional approach. When the name of a company contains its geographical location, for example, “Siberian felt boots”.
Use beautiful foreign words, such as “promotion” or “corporation”. They sound very stylish and solid. Accordingly, such a reputable company can be trusted.

Legal requirements for the name of an LLC

When choosing a name for a company, you must adhere to the civil code and Federal Law No. 14 of 08/02/1998.

It states the following:

the name of the organization must necessarily contain the legal form;
the name should not contain designations that are contrary to morality and public interests;
the name of the company should not contain the words “Russia” or “Russian state” without special permission.

Names prohibited in Russia

Not all names can be chosen for your newly opened company.

The following are strictly prohibited:

names of structures or subjects of the Russian Federation;
names of other international, intergovernmental and public organizations;
obscene, obscene and immoral words and expressions;
names of previously registered companies without insignia.

As a result of violation of these rules, the organization may be subject to large administrative fines, as well as a ban on further use of such a name.

In case of disobedience, you cannot avoid litigation, which will further aggravate the financial condition of the company.

Original company names

Often, a beautiful name can attract many clients, especially immediately after opening; accordingly, every beginning businessman should carefully choose it.

Recently, companies have appeared that, for a fee, will come up with an original name for your business.

However, most well-known companies appeared as a result of the thoughts of the owner himself or completely by accident as a result of unforeseen events. It is enough just to remember the history of the appearance of the legendary name of the company “Apple”.

Please note that the title should not be too long.

Looking at the company names “IKEA” and “Nokia” it is clear that just a couple of letters are enough to create an unforgettable combination. In fact, the names of both companies make sense.

The first two letters of the company “IKEA” are the initials of the company’s founder, and the rest are the abbreviated name of the farm where the owner grew up. And “Nokia” is the name of the village in which this company appeared. Below are the original names of organizations in both Russian and English.

In Russian

Russian-language options include:

In English

English speakers include:

The role of the field of activity when choosing a name

When choosing a name for your company, you must take into account the type of activity you are going to engage in. So the name of a trading company should be significantly different from a law or dental firm.

Experienced naming experts have identified the following basic naming styles:

fashionable, used by tech companies;
obvious, containing general names of objects, thanks to which you can understand the scope of the company’s activities;
standard, in which simple word forms are used;
different, using rare words and expressions that have a special meaning.

We must strive to identify the qualities that attract customers to a given business and try to include them in the name.

Examples of names by field of activity

It is very important that the name makes a potential client turn to you; it should also evoke positive emotions in people.

For convenience, below are examples of how to choose the right company name, and what not to do.

When opening a construction company, you first need to determine the clients' requirements for the developer. They usually want quality work done in accordance with standards and compliance with delivery deadlines. Based on this, you need to focus on reliability and competitiveness.

Great names like:

"Your home";
"Megapolis";
"House Builder."

But you have to be careful about originality. For example, a name such as “MigDomStroy” may mean that the company will complete the work quickly, without paying attention to quality. Naturally, this will scare off potential clients.

Among the huge variety of shops and retail outlets, it will be more difficult to stand out with a beautiful name. When choosing, you can proceed from the following:

product quality (elite, extra, premium, economy, budget, etc.);
relevance of product groups (fashion, season, fake and second-hand, etc.);
scale of assortment (bazaar, shop, etc.);
goods (business suits, food, shoes, etc.);
gender and age characteristics of clients (children, gentleman, macho, fashionista, etc.).

All this can be mixed and get an interesting name that will attract a specific audience. For example, “Shoes for a macho”, “Cavalier in premium clothes”, “Fashionable child”.

If you need to choose a name for an organization operating in the taxi and cargo transportation industry, you should focus on qualities such as speed and safety.

Suitable names for taxis:

"Fast and Furious".
"Drive".

Quite often, the suffix or ending “Auto” is used in the names of such companies.

It is best to select a name when you are in a good mood. A gloomy and overwhelmed businessman is unlikely to be able to come up with something fun and original.

If you still can’t choose a beautiful name for your company, then entrust it to the professionals. They will do everything in accordance with current legislation.

How to come up with a company name: selection requirements + 5 ways to search for a name + 5 steps to choosing + 7 naming techniques + online services for creating a name.

Every businessman is aware that the name chosen for a company, store or shopping center can influence the future fate of the business.

Often, novice entrepreneurs, due to their inexperience, choose long and overly complicated names that have nothing to do with the direction of the business.

Because the question is how to come up with a company name and remain in the ear of buyers, does not lose its relevance.

Basic requirements for a company name

At first glance, it may seem that you can come up with a name for a company in 1-2 hours.

But in fact, this process is quite long and labor-intensive.

Naming requires a huge amount of time and effort.

Coming up with a company name is like choosing a name for your child.

Experts in the field of psychology highlight the concept of 7 seconds.

It is during this time, according to experts, that one can evaluate a new interlocutor.

The same principle applies to business names.

The target audience evaluates the brand and its name within a short period of 7 seconds from the moment of first contact.

Therefore, it is necessary to come up with a name that can win over potential clients in such a minimal time.

In parallel, it should contain three main criteria:

Easy to read and easy to pronounce.
Easily remembered and recreated in memory.
Does not evoke negative memories and emotions. A brand should evoke only positive feelings.

These aspects are the basis for creating a name for the new company.

Regardless of whether you are opening an online store, a flower shop or a personal blog, the name you come up with for a company or production should be melodious, memorable and creative.

5 main ways to create a name in naming

Classical.

The name directly depends on the field of business.

For example: “Your milkman”, “Cow” for a supplier of dairy products.

Law firms select names in the style of “Letter of the Law”, “Themis” (which also creates a positive feeling of reliability and a serious approach to business).

Geographical.

Basically, the creation of such names is based on a connection to a nearby landmark, local legend or centuries-old traditions.

For example: “Petropavlovsk kvass”, “Crimean source” - for a water producer.

Composite.

It is based on the creation of phrases that were obtained by combining or modifying words (“Smeshariki”, “Zabodaikin”).

Descriptive.

Word formation characterizing the company's activities.

It may also contain the names, pseudonyms or surnames of its creators (“Cafe at Gleb’s”, “Meat Shop”).

Associative.

Invented colorful, sensual company names that are associated with the company’s service or product (teen magazine “Oops”, “Summer” juices).

5 Steps to Creating a Great Company Name

In the understanding of most, a successful name for a company should simply come to mind by itself.

Sometimes a miracle really happens and the founder gets a brilliant idea for a name for his brainchild.

But this is rather an exception to the rule.

Any companies that professionally engage in naming divide the process into 5 key steps.

Step 1. Analysis

An effective name is more than just inspiration and a pretty sound.

It should be based on the tastes of the target audience and correctly characterize the products offered.

To do this, an analysis is carried out on the following points:

To choose a name that will appeal to customers, you need to understand who exactly the target audience of the product is.

What do they like?

What do people expect from your products?

It is important to evaluate the names created by competitors.

Your company name should be different.

And, of course, to be better and more spectacular.

A description of the product or service offered by the company is compiled.
Basic data related to the company itself is also important: competitiveness, differences and advantages over organizations in the same field.

Step 2. Strategy development

At this stage, additional frameworks should be set that will help “sift through” the invented names.

The business owner must determine his wishes on the following points:

What language will the title be in?
Long or short?
What style will correspond to the concept of the company (official, comic, others)?

Step 3. Putting the strategy into action

“Right after the moment of greatest difficulty lies success.”
Jared Leto

At this stage, names are selected that meet the above criteria.

It is best to come up with a company name with the help of several people.

For example, gather a couple of your best employees who have extraordinary and creative thinking.

Or arrange a family council.

Do not deprive children of attention: often their imagination works even more productively than that of adults.

Write down all the worthy options for “names”, and then “sift” them according to the points identified in step No. 2.

Step 4: Test your business name

The selected titles need to be tested in more detail. Please pay attention to the following points:

What associations does the name evoke among strangers?
How unique is it (especially important compared to competitors)?
Is it easy to remember and write?
Doesn't it sound funny or stupid when translated into other languages (if you plan to expand to an international market)?

You can check the uniqueness on the following services:

https://www.znakoved.ru/baza_zaregistrirovannyh_tovarnyh_znakov/,
https://poiskznakov.ru/ (paid service).

But to analyze the remaining points, it is better to turn to friends, relatives, colleagues, that is, get an outside perspective.

Step 5: Compliance with the Law

Before you start registering your chosen name, make sure that it complies with legal requirements.

You can find a complete list of current restrictions in the Civil Code of the Russian Federation, part 4, article 1473 (https://base.garant.ru/10164072/77/).

Key points to know:

names of states and derivatives from them cannot be included;
the name should not violate religious or national rights, or contain obscene or inhumane statements;
cannot include the names of well-known associations;
should not be in tune with any popular brands.

7 naming techniques: how to come up with a name for a company

In naming (developing a name for a company or product), 7 key techniques can be distinguished.

If the above steps for choosing a name did not give any result, try these methods.

Seven key naming techniques that will help you choose a “name” for your company:

The name of the company can be formed by the name of the founder.

Famous brands have used this method: "", "Gillette", "Shimano".

Alliteration.

It is based on the repetition of monotypic words in order to form a specific rhythm and rhyme.

A good example is the manufacturer of the sweet drink Coca-Cola.

Abbreviation.

Abbreviation of several words.

For example, Dolce&Gabbana, Louis Vuitton.

Method of analogy.

Use of well-known terms and concepts in the company name.

For example, "Jaguar", "Puma".

Parts of words.

This method of word formation is similar to the abbreviation method.

Only the first letters, but parts of the word, are used as an idea.

For example, the company “Integral Electronics” used this method, which resulted in the world-famous “Intel”.

Imitation.

This includes words that imitate the sound made by animals or humans.

For example, for a dog food company you can choose the name “Woof”, for a girl’s magazine - “Oops”.

Hidden meaning.

A good example is the global brand Nike, which contains the name of the ancient Greek goddess Nike, who was considered a symbol of victory.

A few more tips for those who are choosing a name for a company:

How to come up with a company name using an online service?

The above techniques and methods did not bring the desired result, but your imagination completely refuses to cooperate?

Perhaps the only thing left to do is turn to online name generators.

It’s worth pointing out right away: don’t seriously count on any programs being able to generate and come up with a really cool and unique name for a company.

The sites below simply provide random options.

But it's possible that you might really like one of them.

Or at least this method can stimulate the brain to create new, unique ideas.

Online services for generating new ideas

This article provided many ways to how to come up with a company name.

Don’t be upset if you’ve tried all the tricks (including visiting every name generation resource) and still haven’t chosen the “name of your dreams.”

Like any other creative endeavor, choosing a title can be time consuming.

But in the end, the right one will definitely be found.

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The name of the company is an indispensable part of its image. A correctly chosen name helps you find the right clients, helps you take a place in the market and differentiate yourself from competitors. The ideal name should be original, but not shocking, interesting, but not too complex, easy to remember and easy to pronounce.

When choosing a name for your company, consider:

the scope of the company's activities;
characteristics of the clientele;
fashion trends;
opportunities for development;
competitive environment.

The right name should attract a potential client. It’s very bad if the company’s name is constantly confused with competitors or simply forgotten. It is desirable that the scope of the company’s activities is immediately clear from the name.

It is important to take into account all the nuances. A good name should be euphonious and look beautiful on a sign, in booklets, on labels. Think about how you will use it in advertising: television, print, virtual.

Too long phrases can become a problem when promoting a company. Please note that some letters (zh, š) do not look good in the headings of magazines and booklets.

A correctly chosen name should not mislead the consumer. It is advisable that it is not consonant with the names of other companies. In some cases, such consonance may be perceived as plagiarism. Before registering, it is recommended to check the chosen name in the state registry.

Names are subject to fashion. For example, pompous names with the inclusion of foreign words, popular in the 90s, are no longer relevant. Abbreviations and names made up of the names of the founders are also unpopular.

You can read how to register an LLC yourself and what documents are required for this

How to choose a name for a company and who to contact?

Often such naming is accompanied by the choice of a logo, corporate colors, and the formulation of the company’s mission. This method has only one drawback - the high price.

Marketing research can also help in selection. They are ordered from agencies or carried out independently. This method is convenient if a company enters an established market with an already formed pool of consumers.

Sometimes success is brought by random names that have nothing to do with the company’s field of activity. But such examples should be considered as exceptions. By calling the company “Pear” you are unlikely to be able to repeat the success of Apple.

Company name: examples, list for various business areas

When choosing names, consider the positive or negative experiences of other entrepreneurs. Interesting ideas can be gleaned simply by flipping through a telephone directory. Such a mini-research will not only help you choose something interesting for yourself, but will also explain what trends are relevant in a particular market.

How to come up with a name for construction companies: examples and creative options

Construction companies in the minds of consumers should be associated with reliability, stability, and quality. Therefore, simple, clear, easy-to-remember names are quite appropriate: “Cement”, “Zhilishchnik”, “MasterDom”.

It is advisable to use words that are not too long; combinations of several syllables and abbreviations are appropriate: “ZhilDorEkspedit”, “StroySib”. The names of construction companies may include the names of materials, tools, and various types of buildings: “Cottage”, “StroyTown”.

Two-word names are less common in this market, which can make a company stand out from its competitors. For example, the name “Beautiful Homes” is suitable for builders of economy-class housing, and “Suburban Space” is suitable for companies specializing in suburban real estate.

A successful name for a furniture company: examples and easy-to-remember options

The furniture market is very wide. It is desirable that the name clearly indicates the specialization of a particular company. This will help attract your target audience. Choose simple, interesting, easy-to-remember names that can be used in advertising.

For companies specializing in expensive furniture, the names “Trianon”, “Versailles”, “Provence”, “Fashion House”, “Interior” are suitable. A company that sells upholstered furniture could use the name “Divanchik,” and a center that sells kitchens could be called “Kitchens of the World.”

However, a name indicating a narrow product group may interfere with expansion. It will be difficult for the consumer to understand that the Nashi Doors store sells not only doors, but also orthopedic mattresses and beds.

A successful name can favorably distinguish a company from competitors, make it recognizable and memorable. Support your big name with appropriate level of services, competent staff and reasonable prices.

The name of a company or firm: how to come up with and what to consider when choosing, which names attract more customers and help promote the business? The answers to these and other questions are contained in the following video: