home Business Open a cleaning company in a small town. Business plan - make it wisely

Open a cleaning company in a small town. Business plan - make it wisely

We present a step-by-step business plan for a cleaning company: calculations, tables, tips, useful video.

♦ Starting investment: 192,000 rubles
♦ Payback period for a cleaning company: 14 months
♦ Project profitability: 25%

For housewives, this is a familiar routine. For a workaholic who spends days at a time in the office, it’s a nightmare. And for cleaning company owners, this is an opportunity to earn money by helping others.

Opening your own enterprise in this direction is not so difficult.

The main thing that is required of you is to create one in order to outline the path for its development and obtain the necessary investments from sponsors.

Why should you open a cleaning company?

Interesting fact:
The most expensive service in the cleaning industry is cleaning after a fire. Imagine how high-temperature smoke eats into walls and even the smallest cracks, which subsequently need to be cleaned with special devices and chemicals, taking into account all the techniques, as well as the knowledge of what and how can be cleaned so as not to spoil and what not to.

For a newbie in business, the idea of opening a cleaning company is an ideal solution. First of all, because it will require a very small (compared to other ideas) amount of investment. You can always expand and develop in the future.

But to get started, all you need is a set of cleaning equipment and the desire. After all, even the entrepreneur himself can perform the functions of a cleaner!

Of course, in the future he will take over the management reins, and will hire other people for this work.

There is no need for an office, because the work takes place on the client’s premises. And you can take orders with just a computer and phone.

There will definitely be clients too.

More and more people prefer to shift their worries onto the shoulders of others, although they could cope perfectly well on their own.

But why shouldn’t young and ambitious aspiring entrepreneurs take advantage of this?

Business plan for a cleaning company: planning

Business Plan Summary

The current business plan describes a project to open a cleaning company in Ryazan.
Project manager: Ivanov I.I.

Goals pursued:

Providing the population with high-level cleaning services using special equipment and high-quality chemicals at affordable prices.
Making a profit from a cleaning company.
Organization of a company with a high level of profitability.

Marketing section of a business plan for a cleaning company

Like all other types of services provided to the population, this one suffered a significant decline during the crisis period of 2008-2009.

At the moment, the situation has completely stabilized and there is a clear increase in demand for cleaning services.

In such advanced settlements as Moscow or St. Petersburg, the niche is almost completely occupied (excluding highly specialized areas). But in Ryazan there is a place to open a new cleaning company.

Target audience of cleaning companies

If previously the main audience was considered to be people exclusively with a high level of income, now the main contingent is represented in the current business plan by the following categories:

level of income – average and above average;
men and women – in approximately equal proportions.

This is due to lower prices for cleaning services and an increase in the pace of life in modern cities.

People are increasingly trying to shift routine tasks onto other people's shoulders. However, despite the growth of this indicator among individuals, the main clients of cleaning companies remain commercial organizations.

In this case, the distribution of demand for services according to the business plan looks like this:

daily cleaning of premises and territories – 65%;
cleaning after special circumstances (fire, installation of equipment, moving) and additional types of services – 20%;
garbage removal, snow removal from roofs, washing vertical glass surfaces – 15%.

Advertising campaign

Although the cleaning services market is growing, the number of consumers is not changing significantly. This means that in the current conditions it is necessary to pay special attention to the advertising campaign.

It must be launched before the company opens and be sufficiently financed. When the organization reaches the breakeven level, it will be possible to spend smaller amounts.

Until this moment comes, you can use the following funds listed in the business plan:

mailing out lucrative offers to potential clients among commercial organizations;
creation and promotion of your own website for a cleaning company;
placement of advertisements in periodicals of thematic areas;
ordering uniforms for employees with the company name and a memorable logo to increase the level of company recognition.

Competitive advantages

In order for the organization to prosper and firmly occupy its niche in the services market, cleaning company business plan should contain such an item as competitor analytics.

You need to make a selection that will include the names of companies and a brief description of their activities. And the most important thing is to determine what ensures their popularity among clients.

Thanks to this analysis, you can create a list of competitive advantages.

The current business plan includes the following items:

availability of exclusive services;
attractive price-quality ratio;
ordering special cleaning products from leading suppliers;
modern cleaning equipment;
highly qualified employees.

Services for a business plan for a cleaning company

To fully characterize the future enterprise in the business plan, it is necessary to highlight the following question: what services will you provide to the population?

The list of options is extensive and may include the following items:

cleaning of residential premises and offices (after repair work, general, daily);
care of different types of floors (parquet, granite, marble);
dry cleaning of carpets and upholstery;
washing glass and glass surfaces;
care and tidying of indoor plants, yard lawns, lawns;
removing snow from the roof.

The list in this business plan is far from complete and can be supplemented by your exclusive offers.

In addition, as your business develops, you can connect new, related areas.

For example, often cleaning companies also recruit domestic staff.

Cleaning company staff

Guinness Book of Records:
A man named Terry Boroughs entered the record books. He is considered the fastest window cleaner in the world. He managed to clean 3 standard office glasses (meter by meter) in nine and a quarter seconds using a small mop and a couple of liters of water!

Even in large cleaning companies, as a rule, there is a need for only three positions: personnel officer, manager, cleaner.

At first, the owner can take on the responsibility of selecting specialists for the team. But a growing business will require hiring a visiting specialist who will devote all his free time to this process and will act more professionally.

Rarely any company can manage without a manager. This position is often called an administrator. His responsibilities include monitoring the quality of services, purchasing goods and recording their consumption, coordinating the receipt and fulfillment of orders.

No matter how important the previous two positions may be, the “backbone” of your cleaning company will be the cleaners. Contrary to popular belief, experience and special knowledge are very important for this employee.

You don’t want to pay from your company’s funds for damages for an expensive carpet that was damaged by an employee’s inept cleaning, do you?

But their number is directly related to the load of orders you are planning.

To start, it is enough to hire 3-5 people. Their salaries and positions are indicated in the business plan.

Cleaning company equipment

As with any other project, high-quality professional cleaning equipment is of great importance for a cleaning company.

The standard kit that every cleaner should have includes:

floor mop (flat mop);
a trolley on wheels with a container for household chemicals and rags, a trash compartment and a wringer;
scraper for removing dried dirt;
special napkins;

Among the large equipment that is also worth purchasing for the company:

vacuum cleaner;
window cleaning tool;

If you plan to rely on cleaning industrial premises, offices, shopping centers, it will be difficult to do without a special scrubber dryer.

Its cost is quite impressive: 100,000-450,000 rubles. However, such equipment can replace several cleaners at once. In addition, the speed and quality of cleaning with its help definitely increases.

Technical specifications should be included in the business plan.

Business plan for a cleaning company: implementation

“It’s difficult to say what is important in life. Life is meaningless in itself. You just need to find something to do to fill this gap between birth and death. What is the meaning of life? Yes, there is none. Having children is a reproductive function; it lies outside of us. What to strive for? Quantitative factors are unlikely to motivate a person. You can't eat two breakfasts. We need to find something to do. You just come up with some kind of game for yourself, and you play it.”
Entrepreneur Sergey Galitsky

Calendar plan for opening a cleaning company

The calendar plan for opening a cleaning company in a business plan is drawn up both for investors and for the business owner himself.

It allows you to track who is responsible for what, whether you are meeting deadlines and provides additional confidence.

The plan is drawn up in the form of a table:

The essence of the stage	1 month	2 month
Permits and registration
Conclusion of a premises rental agreement
Purchase of equipment and consumables
Hiring staff
Advertising campaign
Start of work of a cleaning company

Calculating the costs of opening a cleaning company

The most important section of any business plan is the calculation of financial indicators.

Based on them, one can judge the feasibility of opening a cleaning company, the payback period, and the required amount of investment.

Data on the money needed to open and maintain a business is best presented in the form of a table. This makes it easier to study and analyze information.

Opening costs

Name	Cost, rub.)
Purchase of inventory	90 000
Ordering workwear for cleaners (two types of gloves - rubber and fabric, a pair of T-shirts, a branded cap and protective overalls) - one set for each	7 000
Office furniture	35 000
Washing machine	15 000
Office equipment	25 000
Documentation (permits, registration)	20 000

Based on the information in the business plan, it becomes clear that an entrepreneur needs to have at least 192,000 rubles to open a cleaning company.

Financial section of a business plan for a cleaning company

If a group of five people had similar skills, they could cope with Mary Ax (a huge building in London) in three days, whereas usually 200+ trained people would cope in the same time.

Monthly expenses

Name	Amount (rub.)
Renting premises	20 000
Utility bills, telephone bills	1 000
HR specialist salary	15 000
Manager's salary	15 000
Cleaners' salary (per person)	10 000
Improvement of employee qualifications	4 000-20 000
Documentation	5 000
Consumables: stationery	500
Consumables: household chemicals	6 000
Advertising	2 000

Thus, the fixed costs for maintenance and development according to the business plan will be at least 78,500 rubles.

P.S. We must not forget about unforeseen expenses. Even if it seems to you that you have thought of everything, include 5% for unplanned expenses in the finished version of your business plan. As practice shows, they happen in any case.

Detailed video about opening a cleaning company from scratch:

calculations, costs, net profit.

Let's take note.

Business plan for a cleaning company: payback

Based on these indicators and the established cost of services, you can calculate the estimated profit for the business plan. If you subtract the amount of monthly expenses from the financial section, you will end up with a net profit.

Download a ready-made business plan for a cleaning company with quality guarantee.
Contents of the business plan:
1. Privacy
2. Summary
3. Project implementation stages
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification for investments
10. Conclusions

The payback period of a business depends on this indicator and the amounts invested in opening.

On average, the profitability of such a business is 20-30%.

Although opening a cleaning company will require a small amount of capital, you will have to invest enough effort into each stage of the project. However, nothing comes to us in life by itself. And for the sake of a successful and profitable business it is worth trying.

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The cleaning business is a new but promising direction for our country. The popularity of the cleaning service is growing every year.

The fact is that such a business is a very profitable investment and, with a skillful approach, can bring a stable profit. Today, the market for such services remains a free niche, giving young companies a chance to thrive in a new field. However, the path to success is not so easy: there is a lot of organizational work ahead, difficulties and failures are possible. However, as in any other business.

Historical reference

The idea of making money from cleaning comes from the USA, where the service made its presence known at the beginning of the 20th century. Today, the Western cleaning industry is a developed structure with billions in turnover. For example, in Germany, which is small in area and population, about 300 thousand cleaning companies operate, and in Poland their number is approaching 60 thousand.

The domestic services market lags noticeably behind its advanced colleagues.

There is a logical explanation for this. In our country, people heard about cleaning only in the early 90s. The first companies had to constantly prove the necessity of their existence. They had to fight for every client, since the majority were very skeptical about the activities of such companies, believing that anyone could handle such a simple task as cleaning, and for a lower price.

Gradually, society began to place higher demands on the quality of the environment in which we work or relax. In this regard, the concept of “cleaning” has become firmly established in our lives, and the service has become relevant, opening a new direction for far-sighted businessmen. Today business is developing dynamically in all regions. However, Moscow remains the leader in the number of cleaning companies.

Opening a cleaning company: first steps

Those who have decided to organize such a business are concerned with the question: how to open your own cleaning company from scratch? What is needed for this?

First, it is worth determining which of two ways the company will develop:

Work with one client on a contractual basis and provide specific services that the client needs. At the same time, gradually expand the range of services, attracting potential clients
Specialize in any one area of activity. For example, provide services only for wet and general cleaning of premises, post-renovation tidying of apartments or offices. You can work in narrow areas, such as washing windows, cleaning carpets and sofas, and tidying up the surrounding area.

Purchase of equipment: what and how much?

Any business requires investment. As for cleaning, you don’t need a lot of start-up capital. Costs will directly depend on the scale of the upcoming enterprise, as well as income. If you are planning to open a small cleaning company, then at first you can even do without an office. You can receive calls from clients at home and send a team to the right address. But without equipment and personnel, it will not be possible to carry out activities.

The minimum set of cleaning tools and consumables includes:

Modern washing vacuum cleaner (1 piece)
Chemical detergents (1 type for each specific purpose)
A set of special napkins, rags, brushes (minimum 2 sets)
Machines for cleaning furniture, carpets, floor coverings (1 piece each)
Vehicle for transporting employees (1 piece).

The above list is not final; it can be supplemented with other materials to ensure cleanliness, depending on the specialization of the company and the volume of services provided.

To open a more or less large company, you will need additional highly specialized and sometimes expensive equipment.

A rotary machine, for example, will serve for deep cleaning of stone floors. The more equipment a company has in its arsenal, the more diverse the range of services it provides, and therefore the larger its client base.

Recruitment

A small cleaning company, as well as a large one, cannot do without a staff of specialists. As practice shows, you will need several groups of workers.

Girls do the best job of cleaning, so the team is formed of 3-4 women from 25 to 45 years old and one male foreman, who, if necessary, will help move or move heavy objects and equipment.

To receive orders from clients and distribute employees to sites, an operator-dispatcher is needed, as well as a minibus driver to deliver workers to the site. If the company is large, you will have to hire a director, secretary, lawyer and accountant.

When recruiting staff, you will have to face a problem - staff turnover, since working as a cleaner is not the most presentable in our country. It will also not be easy to find honest workers for a small salary who will not encroach on the material assets of the owners for whom they are cleaning. This is very important, because a self-respecting cleaning company values its reputation and is obliged to guarantee the safety of customers’ property.

You can find decent and undemanding staff in the following ways:

submitting advertisements to newspapers and job sites;
recruitment agency services – a little expensive, but guaranteed qualified workers;
through personal connections - there will always be relatives and friends who know someone who would like to earn extra money.

Search for clients

At first, you will have to continuously search for potential clients and actively earn a reputation, which will later work for you, and orders will “flow like a river” themselves. Therefore, you will have to call organizations, offering your services, and back them up with strong arguments about why you should contact your company. It would be a good idea to send out commercial offers.

In a big city there will be no shortage of clients. First of all, shopping centers, offices, manufacturing plants, warehouses need professional and prompt cleaning, and private cottages and apartments close the list.

It is worth focusing on small office premises, since in the first months it will be difficult for the company to find cleaning products for large enterprises.

For a beginning cleaning company, it would be better to find a potential client in advance, and only then rent an office and hire staff. It is important to attract regular customers, because one-time orders will not cover the costs of maintaining an office, taxes and salaries.

Business plan

The business plan of a cleaning company will depend on the size of the organization and the nature of the services provided. Simply put, it is a step-by-step guide of actions that an entrepreneur must follow to achieve his goal.

A business plan is drawn up based on the financial model of the cleaning company. It is an electronic scheme for the movement of funds, which helps to predict upcoming activities, expressing performance in monetary terms.

Basic expenses

Costs can be divided into two types: cost of services and operating expenses.

In the first case, funds are needed to purchase equipment, work tools and cleaning supplies. You cannot do without office furniture, office equipment, a car, as well as gas and maintenance costs.
The second group includes costs for renting office space, taxes, administrative needs, and paying salaries to employees.

Approximate expenses and income are presented in the table. The average prices in the country for these services are taken as a basis. The prices are approximate, because the cleaning company names the exact amount after clarifying the volume and complexity of the work.

It is impossible to calculate the exact income of the company, since the number of orders and their specifics are unknown. At approximately the first time, revenue will not exceed 100,000 rubles. Thus, the funds spent will be fully returned no earlier than in a year. In the future, profits will increase as new customers appear.

Watch a video about the success story of the owner of a cleaning company

Profitability

Starting from the first day, you should clearly regulate your pricing policy. Moreover, it is important to understand what price a potential client in your area is willing to pay.

The approximate cost of work is given in the table:

According to statistics, the profitability of a cleaning business is 20-25%.

Full payback occurs after a year and a half of work. Although some of the most successful companies manage to achieve profitability in 40% , thereby reducing the period during which they fully return the invested funds.

Let's consider an approximate diagram of the development of events. Let's say it works for you 10 cleaning man. This is approximately 2 brigades. Considering that the working day is 8 hours, and cleaning one object requires 1.5 hours plus travel time. In total, each team will be able to work on 5 objects.

Total 2*5= 10 completed orders. If the cost for one order is 2000 rubles, then per day it turns out to be 20,000 rubles.

For a month 30*20000=300000 rubles of income.

Monthly salary expenses will be about 150,000 rubles, plus taxes, utilities, rent and purchase of cleaning supplies 50,000.

It turns out that the net profit, at best, will remain about 100,000 rubles per month.

Provided that you have invested in the business from 500,000 to 1,000,000 rubles, it will take you a year to cover all costs and start working at a profit.

When opening a cleaning company, it is important to pay attention to the fact that the demand for the services provided is not constant - it is seasonal. Therefore, you immediately need to think about possible related types of business. These include the sale of household chemicals, recruitment of personnel to work at home (nanny, nurse, visiting cleaner), garden care, garbage removal, snow removal.

Finding your uniqueness in pure business

If you plan and organize the work correctly, cleaning can turn out to be a very profitable enterprise. Let us note that from the first steps you need to focus on concluding long-term contracts and earning your credibility with the quality of the services provided. But maintaining a top-level reputation is sometimes even more difficult than earning it. It is necessary to constantly develop the service and improve in everything, to find your own zest.

Cleaning premises with special means and equipment

For effective and efficient cleaning of premises, special equipment is needed. Of course, the choice of equipment depends on the types of services provided. A self-respecting company should acquire not only professional household chemicals, but also specialized equipment.

Such as:

Vacuum cleaners (for dry cleaning, washing, brush, dry cleaning, carpet washing)
Dryer for carpets, furniture, floors
Steam generator
Floor cleaning machine, rotary machine, disc machine or floor polisher
Furniture cleaning device using foam
Sweeper

When working, you need to use modern cleaning products that can cope with any contamination. Otherwise, what is the point of a client paying for a service?

Innovative methods of dealing with dirt are professional, high-quality household chemicals.

It can be alkaline, neutral or acid-based. When working with the latter, take care of protective gloves for workers. Cleaning products are designed to specifically remove dirt from specific surfaces.

So, specialized household chemicals are:

Cleaning company specialists must leave behind not only a perfectly clean room. It is important to take care to eliminate unpleasant odors and destroy all pathogens. Special deodorizing products will help with this. It is better to purchase products from well-known brands in order to protect yourself from counterfeiting and not risk the company’s reputation.

Important! When working, you should use the most safe drugs and products for health.

By focusing on the eco-friendliness of your cleaning, you can win more customers, especially among individuals.

Additional services

In addition to a number of standard services for putting things in order in offices and private homes, which include: daily wet and general cleaning, dry cleaning of upholstered furniture and textiles, washing windows and facades, post-repair cleaning and work on a personal plot, additional services can be provided.

Today, successfully developing companies offer clients services in:

waste disposal,
disinfection of premises.
cleaning interior items, dishes,
getting rid of plaque and mold,
washing clothes, curtains, bedspreads, removing stains,
washing the stove, refrigerator and others.

Cleaning ventilation shafts is not exactly the specialty of a cleaning company, but if you can do it, then why not.

If your company’s specialists can clean huge windows on the 45th floor of a skyscraper, this will only add more clients to you. But keep in mind that the costs for this service will not be small.

Nuances of work

Cleaning, like any other type of business, involves the presence of pitfalls, which, when faced with, the owner of the company must be fully armed.

To succeed in business means not only to perform your work responsibly and efficiently every day, but also to win the respect of clients thanks to a high level of professionalism, punctuality and flexible prices.

In a small town

If you are planning to open a cleaning company in a small provincial town, then be prepared for the fact that you will have to fight for survival. And in the literal sense, because in small towns many people still don’t even know the word “cleaning”.

The positive thing is that there are no competitors; the main thing is that there is a need for your services.

If you are one hundred percent sure that you will definitely find clients, then you can safely start a business. It would be useful to first find a potential customer for long-term cooperation.

Even in small towns there are shopping and entertainment centers, administrative buildings, offices, factories. They will become the clients of the cleaning company. The main thing is to be able to competently attract them. To do this, you need to constantly advertise your services in every possible way: in print media, on television, and also maintain a competent pricing policy.

Alternatively, payment for services to regular customers can be deferred by providing a loan. To promote your business, it’s a good idea to organize a presentation of your services and, as a bonus, the first free cleaning.

In a highly competitive environment

The largest number of cleaning companies is observed in large cities. It is not surprising, since the metropolis is a vast field for conducting such a business. Even in conditions of fierce competition, not a single company (provided that quality services are provided) will be left without work.

In Russia, cleaning is a young business, so making a profit is not difficult. The most developed cities in this regard are Moscow and St. Petersburg. But even there it’s only 15% of the total number of enterprises are serviced by cleaning companies. So the prospects for starting your own business are very bright.

To be fair, it is worth noting that it is very difficult for a small novice cleaning company to survive in such conditions. You must either initially have connections that will ensure at least initial orders, or immediately declare yourself as a cleaning monster with all the attendant costs for purchasing equipment and funds.

Open your own cleaning company and win

However, surviving the competition and taking a place in the sun is a troublesome task that requires some effort. It is not so easy to attract new clients; you need to convince management to seek services from your company.

Business development methods

To successfully promote business, simply offering your services by phone and email is not enough. It is necessary to carry out a whole range of measures to attract customers, focus them on concluding long-term contracts, as well as constantly improve the quality of service, train staff and use modern equipment.

To promote your company in the services market, you must:

Actively use advertising. You can distribute leaflets, booklets, and stick a poster on a company car.
Analyze your activities, determine the future direction of work, keep up with the times.
To meet the client’s wishes as much as possible, to do everything and even more for him.
Always be in touch and open to communication.
Organize free consultations and your employee’s visit to the site for assessment.
Don't skimp on worker uniforms. This will have a positive impact on the company's image.
Conduct regular training and instruction among staff. A person working for you must be able to talk to a client (and this is not only for administrators and dispatchers), and be able to provide minimal information about the progress of work and possible nuances.
Treat your regular customers with care and send them greeting cards. This will not hit your budget, but will leave the most pleasant impressions about your company. This way you will receive a positive recommendation from the client, which is rightfully considered the best advertising.
Carry out promotions and give discounts to regular customers.

To summarize, we can say with confidence that the cleaning business is a great way to start making money in a new, rapidly developing area. Modern society does not accept the image of an eternally dissatisfied cleaning lady in a dirty robe. She is being replaced by active cleaning professionals who do their work quickly and efficiently. If you play this card correctly, you can become a fairly successful businessman.

New trends come into our lives, and with them new opportunities for starting a business.

Cleaning companies began to appear quite recently, and so far their implementation is not going at a very fast pace, despite a relatively inexpensive start. There is a lack of understanding of the advantages of the services of these companies over regular cleaning, in which office employees take part.

Benefits of starting a cleaning company

In some cases, offices are cleaned centrally by a full-time cleaner, who is armed with a mop and a broom, even an advanced one. But she has to clean so many rooms per day that thoroughness is out of the question.

The result is superficial cleaning, which over time leads to various illnesses among employees. And there is a way out of this situation - the services of a cleaning company.

This is, or approximately this, and preferably much better, a company representative will have to talk to potential clients when he has to promote its services. And the advantages of creating a cleaning company are obvious:

Inexpensive entry into this business.
An unfilled niche in the market.

You can start in this business with small investments. The main costs will be equipment, and if you take it on credit or lease, or rent it, you can start almost from scratch. As for the unfilled niche, this is most likely due to poor awareness of citizens. There is no awareness among the masses that ordinary cleaning cannot replace thorough cleaning with professional equipment.

How to create a company from scratch, what is needed for this?

To create a cleaning company from scratch, you need to issue all permits, purchase or rent the necessary equipment and hire qualified specialists. We need qualified specialists who can perform the task assigned to them.

That is, you are not selling cleaning services, but trying to make your clients healthier. From this perspective, the activities of a cleaning company look different.

Required permits and documents

No special permits are required to open a company. Register as an individual entrepreneur or limited liability company with some catchy name and take action.

After registration, you can find a premises, enter into a lease agreement, borrow equipment, and start an advertising campaign.

Equipment, specialists

You should immediately discard ordinary equipment for apartments. It is not intended for commercial cleaning, it works much worse and breaks down quickly.

Moreover, your clients who will be watching the cleaning process will not be happy if they see that the cleaning company is using the same or weaker equipment than what they have at home. And their attitude will be completely different if they see a miracle device in the hands of workers. The specialist talks about other important aspects of business in the following video:

The face of a company is not only its employees, but also the equipment they come with. Please take this into account. Therefore, immediately get ready to purchase professional vacuum cleaners and other devices. You will need:

a vacuum cleaner that will cost around 35–40 thousand rubles;
a machine for washing work clothes and cleaning materials, at the same cost as a vacuum cleaner;
a disc-shaped machine used for intensive deep cleaning of carpets; its cost can reach up to 120-150 thousand rubles;
a special cart, which has a wringer and a net for containers, where the solution with a garbage bag is placed; its cost is within 10 - 12 thousand rubles;
a set for wiping office equipment and washing windows, costing 8–10 thousand rubles;
a flat mop instead of a broom and mop, costing 2 thousand rubles.

The presence of such a set of equipment allows for thorough cleaning both in office premises and in apartments of residential buildings and private houses.

But please note that at first, profits should be directed to advertising and the purchase of new, more powerful equipment, the cost of which is several times different from the above. This will not only increase the range of services that the company can provide, but will allow it to noticeably distance itself from its competitors.

When it comes to recruiting specialists, take this very seriously. We need responsible workers who will not be afraid of this work. At the same time, they must be as tactful as possible.

If a woman with the habits of a cleaning lady from the housing office comes into the office and starts ordering everyone around and telling everyone where to go, then this will be her first and last visit to the customer. And with it, the customer says goodbye to the company. Such employees can be recruited through agencies that will bear some financial responsibility for their candidates.

Assessing competition and profitability

How much profit can you expect from the company's activities? To calculate it, you need to start from the prices for the services provided in the cleaning business. Let's look not at the prices in the capital, but at cities like Kazan or Rostov. The cleaning costs there are as follows:

In this case, conditions are set that the minimum cleaned area is no less than 40–60 square meters. And if the cleaning area exceeds 150 square meters, then transport services are at the expense of the company. Otherwise, the customer will have to pay shipping costs as well.

Specialists and owners of cleaning companies estimate the profitability of this activity very high - from 25 to 40%, if we take certain types of cleaning work.

Possible risks

There are also considerable risks in this type of business. Firstly, company owners are faced with pronounced seasonality in demand for their services. The only way out of this situation is that this type of business was conducted in parallel with another.

Secondly, there is a sharp decrease in demand for cleaning services during crises. When entrepreneurs are under pressure, they begin to save on everything they can. They cut bonuses for their employees, optimize their staff, and switch from expensive services to cheaper ones. And they refuse services such as cleaning the premises altogether, entrusting the process itself to their employees.

Where to start?

After registering an enterprise, purchasing equipment and hiring staff, begin to promote your business and acquire regular customers who would cover the current expenses of the newly formed company. Until you develop yourself, you will have to take on a number of functions.

But definitely you need to hire the cleaners and driver themselves, who will have a car to transport staff to fulfill orders. You will have to pay extra for using the car, but it is much cheaper than buying a company car right away.

You can find regular customers not only in office centers. Create a competent commercial proposal and go to the offices of lawyers, notaries, and dentists. As a rule, they do not have a full-time cleaner, so they will be glad to have the opportunity to use the services of professionals.

Place banners and banners in public areas as much as your budget allows. Take a collection of addresses and telephone numbers of enterprises in your city, select certain categories of potential customers and start calling them. You can send a specially prepared SMS message.

Pay special attention to your promotional materials. Spend money on professionals who will prepare good advertising text for you, make an attractive picture and draw up the right commercial offer according to all the rules of a selling text.

Calculation of approximate costs for starting a business

Registration of an enterprise will cost from 1800 to 5000 rubles. The equipment will cost another 200 thousand rubles, but these costs can be reduced at first if you take out the equipment on credit or lease. There are no special requirements for the premises, since it is not the clients who will come to you, but you who will come to them to determine the amount of work on site. Therefore, renting a room can cost 15–20 thousand rubles. The staff salary for the first time will be:

driver – 25 thousand rubles;
cleaners - 4 people for 18 thousand rubles.

When starting a company, focus on regular customers to eliminate the seasonality of your activities. Pay attention to individuals who need high-quality cleaning in apartments and houses. After all, their asthma caused by indoor dirt costs them more than regular cleaning.

The cleaning business is a relatively new type of business activity for Russia. At the same time, it is growing rapidly and is one of the most highly profitable. How to open a cleaning company from scratch? How much money do you need to invest? When will the investment pay off? Read about this in our article.

The first agencies providing cleaning services appeared on the Russian market in the early 90s. Then domestic entrepreneurs began to actively adopt foreign experience. Their first clients were also rapidly growing banks, business centers and shopping centers that outsource cleaning of their premises. Subsequently, hotels, train stations, airports and industrial enterprises also stopped hiring cleaners and began turning to cleaning professionals. For the same financial costs, they received a product of higher quality.

Today, companies providing cleaning services also cooperate with individuals - they clean up their apartments and cottages. In this article we will tell you how to open a cleaning company step by step and how much money is needed to start such a business.

Where to start a cleaning business

The first thing to do is to study the local market for services, the demand and readiness of the target audience to purchase such a service. If the idea of starting your own business has already taken shape in the form of a decision to create a cleaning company, it’s time to take the next step - start developing a business plan (BP).

Step 1. Target audience

When creating a BP, you should take into account local specifics and the size of the locality you will work in. This type of business first developed in large Russian cities, where demand is high, and the main customers are large companies. In these conditions, it is not difficult to find and train staff and gain a client base. It will be more difficult for entrepreneurs creating a cleaning company in a small town. There is a demand for these services, but many employers will need to prove the benefits of a professional approach to hiring cleaners. Decide on your target audience.

Both in a metropolis and in a small town, the consumers of cleaning services are: legal entities (companies) and individuals. The types of cleaning work, the technologies and equipment used depend on the target audience.

Cleaning of industrial premises, restaurants, shopping centers, offices and warehouses is carried out at increased prices. This line of business is more profitable. At the same time, working with legal entities will require large financial investments at the start.

Step 2. Selecting the services provided

When drawing up a BP, you should take into account not only the types of work, but also the types of cleaning of premises. It happens:

one-time and periodic (for example, when preparing a premises for an opening or a holiday);
daily (in an existing office or production workshop);
specialized (you need to wash the lamps, dismantle and wash the curtains, clean the carpets, take out the garbage).

Before opening a business such as a cleaning company, conduct market monitoring. Study your competitors, analyze their price lists. With this in mind, decide:

with the target audience;
list of services;
prices;
business development strategy.

If you understand that the demand will be met, proceed to the next step.

Step 3. Registration of a cleaning agency

Decide on the form of ownership: you can register a limited liability company (LLC) or individual entrepreneur. In cases where the main clients will be legal entities, it is more appropriate to register in the form of an LLC. When the main part of the clientele are individuals, for whom there is no need to issue invoices indicating VAT, it is preferable to individual entrepreneurs.

Before opening a cleaning company, decide which tax system to use. If your clients include legal entities, choose the general taxation system (OSNO).

Important! For a beginning entrepreneur, it is better to choose the simplified system (STS) “Income minus expenses”

The simplified tax system is preferable, since the costs of cleaning equipment purchased in the first year of activity can be significant. In this case, the tax rate can range from 5 to 15%. You can switch to the simplified tax system only if you comply with the conditions set out in Art. 346.13 of Chapter 26.2 of the Tax Code of the Russian Federation.

The UTII system is applied if an individual entrepreneur provides apartment cleaning services only to individuals. At the same time, the OSNO or the simplified tax system may apply to legal entities (two tax regimes can be combined).

Important! Which special regime will be used, please indicate when registering your company. If this is not done, the tax office will transfer you to the general system, which is used by default.

When preparing documents, indicate 74.70 as the main economic activity code (OKVED). “Cleaning and cleaning of industrial and residential premises, equipment and vehicles.” This type of activity is not subject to certification, so the package of documents will include:

application in form P21001;
photocopy of an identity document (passport);
photocopy of tax registration certificate (TIN);
a receipt confirming payment of the state duty (800 rubles).

After three working days, you will receive a certificate of registration in the Unified State Register of Individual Entrepreneurs.

How to open your own cleaning company from scratch

After registration, you will need to solve several problems in parallel: select premises and equipment, hire staff and conduct an advertising campaign.

Step 4. Search for premises

The selection of premises should be done even before opening a cleaning company. It should be taken into account that it must comply with the standards of sanitary and epidemiological supervision and fire safety. To accommodate an office and a room for storing equipment, a room with an area of 20-30 square meters is sufficient. meters. You can search on your own or contact a real estate agency. In order to save money, you can use the free service for searching for premises on the SME Business Navigator portal (registration required).

When choosing a room, consider the following:

How convenient will it be for employees to get to work (it is preferable to look for an office in the city center);
Purpose of the premises (beware of renting in unauthorized buildings);
Terms of the agreement with the landlord (write down all the conditions, including early termination and utility payments);
Is it possible to refurbish the premises?

Step 5. Select equipment

Used equipment for a cleaning company will be cheaper, but it is better to purchase new equipment from popular brands. German and Japanese manufacturers have proven themselves well in this market. Be guided by reviews of product buyers and your financial capabilities.

First you need to buy:

scrubber dryer (150-170 thousand rubles);
hair dryer for drying carpets (20-25 thousand rubles);
industrial vacuum cleaner (30-40 thousand rubles);
professional trolley (10 thousand rubles);
cleaning equipment (40-50 thousand rubles).

In addition, a vehicle will be required to transport personnel and equipment to the work site. Every month you will need to purchase cleaning and detergents, household professional chemicals. Depending on the type of work and the number of clients, consumables may require from 30 to 50 thousand rubles.

Step 6. Recruitment, advertising

To open your own cleaning company from scratch, you will need to not only hire, but also train staff. The number of workers is determined based on the volume and the fact that each cleaner, according to established standards, is able to clean up an area of 500 square meters during the day. Large cleaning agencies will help with employee training. It will cost 5-10 thousand rubles per person.

Hire professionals to develop your company website. You can save money at this point. using free constructors, but the functionality and opportunities for promoting an Internet resource will be lower.

Place on the portal a detailed description of the services provided, customer reviews, and contacts. Run an advertising campaign.

Many large cleaning agencies offer franchises. In this case, the franchisor company will help establish the flow of applications from customers, support the advertising campaign, and train staff

Calculating the costs of opening a cleaning company

Let's calculate the approximate start-up capital required to start a cleaning business. It all depends on the goals and scale of the future business, but in general you will spend:

Thus, you will need about one million rubles to open a cleaning business. If you approach the issue wisely and think through all the nuances before opening a cleaning company, the project will begin to make a profit within 6-9 months.

Three months of accounting, HR and legal support FREE. Hurry up, offer is limited.

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Cleaning companies began to gain serious momentum at the end of the last century. They offer cleaning services for offices, shopping and entertainment centers. Many people are interested in how to open their own cleaning company from scratch without losing start-up capital. Let us clarify that cleaning is a high-tech cleaning using special equipment led by competent specialists. The cleaning business is perfect for a young entrepreneur. To open such a business, you do not need serious investments.

Large cities are famous for their numerous elite offices, so the services of these companies are in demand. But entrepreneurs who decide to open a similar business here will have to face competition. In cities with a small population and offices, employees often clean their workplaces themselves. Therefore, directors rarely resort to the services of professional cleaners. According to statistics, ordinary people rarely contact a cleaning agency unless they are the owners of a huge house, villa or mansion. But with the right approach, you can open a company and become a favorite in the cleaning business.

First stage

At the start, a cleaning business requires an initial investment. You can start your own business with minimal investment and develop gradually. Or you can invest large sums of money and immediately rise to the professional level of your business. If an entrepreneur has no experience working with finance, there is a risk of going broke before opening a business. Therefore, you don’t need to invest a lot of money right away, or hire an accountant.

It is recommended to start cleaning apartments and small offices first. To open a business you will need no more than 250 thousand. R. By the standards of basic investments, this is a modest cost to formalize such an enterprise.

In this way, all the nuances of the director’s position are learned, and the staff receives the necessary skills for service in the future. The initial fee is spent on purchasing equipment, paying employees, advertising and unplanned little things.

Before you open your business, talk to potential customers. This will solve the problem of finding a job at the initial stage. Discuss the cooperation schedule with clients. Poor quality service will result in a negative rating, and the company's reputation will affect future success.

The cleaning business does not require licenses, but the quality must meet the standards of document P 51870-2002. The requirements should be studied before you decide to officially open and register a company.

Legal registration of business

If you plan to start your own enterprise from scratch and focus on large premises, you need to use a simplified taxation system by choosing an LLC. If the purpose of the business is cleaning private cottages, houses and apartments, choose an individual entrepreneur.

Before opening a business, you need to choose the focus of the company:

high-tech washing;
specialized type of work: cleaning stains from sofas or carpets. Services are offered less frequently, so the cost is higher.

Cleaning equipment

Before you open an agency, you need to purchase equipment. You will have to spend most of the starting capital on it. The equipment is produced in different sizes, characteristics and cost. But since we are looking at the company’s initial capital of 250 thousand rubles, we will take the minimum prices.

A vacuum cleaner is the most important tool. In this case, it is not a home analogue that is used, but a more powerful copy. The cost of a simple model is from $600.
To collect garbage, you need a cart with additional functions. Approximate price: $250.
The company does not use the usual broom and mop, but uses a flat mop. Cost $50.
To clean windows and glass, you will need a special kit costing $200 or more. Without it, it is difficult to establish your own cleaning company from scratch, providing quality services.
The machine, designed for intensive cleaning of carpets, is priced at $2,500.

If you decide to start your own cleaning company, you will have to pay a lot of money for equipment. When working with several employees, you need a couple of tools. As your business develops, buy expensive and powerful equipment. Don't skimp on quality detergents. These investments will pay off, and your business will reach a new level, gaining momentum. In total, at the starting stage of a business, equipment costs 100,000–700,000 rubles. There are three factors involved: equipment characteristics, supplier, exchange rate. Luxury brands inflate the cost of goods solely because of popularity, with similar properties that are less recognizable to the company. Please pay attention to this when purchasing.

Premises and staff

You have drawn up a business plan, learned how to open a company from scratch and what capital is required for this. We studied and completed all the documents. We purchased the necessary equipment. It's time to get to work.

Significant investments in office rental are not required. This business does not focus on luxury premises, since the cleaning agency has a call function via telephone or official website. For starters, 20 square meters is enough. m. Most companies have three rooms. The first is used to store tools, the second is the director’s office. The third room is for the manager, accountant and dispatcher who takes the call.

Once you decide to open and formalize a company, you will perform many functions. Over time, you will be able to delegate many tasks to the staff. But you will have to recruit staff yourself. Select the number of workers based on the principle that one worker is equal to 800 sq. m. The most important employees are the cleaners. They are directly involved in the work and have direct contact with the client. Cleaners are the face of the company.

Employees must have simple skills in operating equipment. If such skills are missing, do not assume that they will appear on their own in the future.

The driver is also included in the basic set of workers. A driver is needed to transport cleaners and equipment. You also need a vehicle (minibus) that can accommodate people and equipment. During this period, we recommend finding an employee with his own car; the purchase of transport will cost the company a tidy sum. This is important to consider before officially opening a business.

Fixed expenses and financial plan

Many people, when deciding to start their own cleaning business, think that the costs will only be in the beginning. And then they wait for net profit. But they are wrong. In addition to the start-up capital, ongoing costs will be required to maintain the operation of the company. Let's calculate the funds that will be needed to open a business (in thousands of rubles).

Office rent monthly - 15.
Accountant's salary – 20.
Cleaner - 10. The cleaning system needs three cleaners at the initial stage.
A minibus driver costs 20, but if you take into account his personal transport, the cost increases.
Unforeseen costs happen everywhere. Costs up to 5. The cost of paying taxes depends on the company's turnover.

If you translate the entire theory that was before and look at the real numbers, you will get a cost plan.

Please note that your amount may differ from the one below, since it is almost impossible to calculate all costs and income in advance.

To make a list of expected profits, you can look at the cost of services in existing successful cleaning communities (in thousands of rubles).

Furniture cleaning – 40.
Carpet cleaning – 20.
General cleaning - 60.

These examples were taken from the website of a successful cleaning company that has been offering its services for a long time and has a good reputation. Therefore, as a newcomer to this field, it is recommended that you set prices lower in order to attract customers.

Let's take for example: for cleaning 1 square meter you get 40 thousand rubles. with 9 workers cleaning an area of 5 thousand square meters. m. Revenue per month of operation is 200 thousand. R. We subtract the costs and get a total of 130 thousand net profit. Seventy thousand rubles is an example of real income for those who decide to open their own cleaning company. Considering the initial capital, the business will not pay for itself in a month.

Let's summarize.

To summarize, we can say that establishing a cleaning business is profitable, but the amount of payback depends on your location. In a small town where there are 2-3 offices, there is no point in having such a company, because the demand is minimal.

In a metropolis, it is better to immediately look for potential clients and discuss the cost of services, and after registering a legal entity, sign an agreement.

Business is not an easy matter, the chance that you will avoid problems and immediately make a net profit is minimal. Be prepared for difficulties. Only a few will be able to open a business from scratch and develop it, because the payback in this area is 1–2 years.