home Translator Open a pick-up point for online orders. We get a good income from someone else’s online store: organizing pick-up points for orders in your city

Open a pick-up point for online orders. We get a good income from someone else’s online store: organizing pick-up points for orders in your city

The growing popularity of online stores creates good ground for starting your own business. Namely, the creation of a point for issuing orders from online stores

What is such a point?

Online stores acquire a large number of loyal customers every year; this state of affairs is largely due to the fact that the goods they offer are represented by a large assortment and are much cheaper than their counterparts in supermarkets. With more choice, the buyer is given the opportunity to make a purchase while sitting at home or from his smartphone anywhere. It is at the delivery stage that the ground for future business is laid.

The problem for medium and small online stores is the delivery of goods to the buyer. After all, not everyone wants to pay for expensive courier services, or spend additional money on providing services from transport companies. The way out of this situation is self-pickup. But what to do if there is no representative office of this store in the buyer’s city? This is where the soil for a business idea lies. It consists in the fact that the entrepreneur offers his services to this store. And if he agrees to all the conditions, then an order pick-up point opens.

The implementation of such an idea would be an excellent startup, because it does not require fairly small capital investments and resource expenditures. In addition, profits can be increased if you simultaneously enter into contracts with several online stores.

To set up such a point, you will need a small room containing furniture and racks for storing parcels. To begin with, a room of 15 square meters will be enough. m. In addition, it will need to be equipped with a computer or laptop with the Internet connected to it. The customer must be given the right to inspect the goods if requested. A cash register is required for payment. Also, given the great popularity of bank cards, a terminal is needed that allows you to pay with them.

An employee working at such a point must be very responsible, since quite often very expensive goods may arrive at the point, damage to which will negatively affect cooperation both with the store and on the mood of the client. If it is not possible to store the goods for a long time, then you can hire a courier, or at the initial stage perform this function yourself.

You need to understand that the main income from such an item is the difference in delivery costs. Therefore, its profitability depends on the volume of incoming goods. They must be supplied daily in large quantities, otherwise the project may fail.

What stores can you work with?

Perhaps this is the most important question, since your future profit will depend on its correct study. The point is that if you choose an online store with rather slow-selling or highly specialized goods, you yourself will bury your business. So an important key in this matter will be to analyze which products are in greater demand, especially in your region.

As a basis, you can take into account the data of the most popular online stores, using which you can conclude that the right choice would be a store specializing in:

Women's clothing;
Products intended for children;
Various cosmetic items;
Electrical devices.

It should also be noted that not every store will want to have its own representative office. They may have their own reasons for this. Therefore, if the store’s specialization suits you, ask the administration if they are interested in this city. It would also be a great idea to collaborate with foreign sites. Especially if their product is cheaper and its analogue is in demand in the country. In this case, you can get even greater profits.

Selecting a location

The correct approach to choosing a future location will also be important in opening this point. After all, this factor will also directly affect profitability. For example, if you placed your point in an office on the outskirts of the city, then your clients will most likely be people who live near this area. This means that you yourself limit the number of visitors.

In this matter, there is no need to focus on the financial component and look for the cheapest rental option. It is better to increase costs and choose the most suitable location. It should be located in the central part of the city. Having a good transport interchange nearby is perhaps one of the important factors. Since the convenience with which you can come to the point for the goods plays in your favor.

In the central areas of the city, rent will be more expensive, but there are several ways to reduce it without losing potential customers. So, you can offer cooperation to stores selling goods from a similar category. Under the terms of the contract, they will provide you with premises for issuing and storing products, and you, in turn, thanks to your activities, will provide them with a greater influx of potential buyers. In addition, you can offer a percentage of the profits.

If you like the idea of an agreement with a store, then it is better to choose it so that the assortment it provides complements your products. For example, if you sell skis or skates, then it is better to choose a store that sells winter clothes or equipment.

Setting up supplies

The first thing that will need to be done is concluding an agreement with networks that carry out large deliveries. Pickpoint is a great example of such a company. With the help of such a company you can get a large customer base. Which in the future will allow you to cooperate with an online store without intermediaries.

To start working with the network, all you need to do is go to its website and fill out a special form. After sending it, your individual entrepreneur is checked by the company and, if approved, all orders will automatically be sent to the address specified in the application. At the same time, all clients who use the services of online store sites that are partners of the company will be notified about the opening of a pickup point in their city. Clients will also be informed that using your services is much cheaper than using Russian mail.

After the goods are delivered to your point, the client himself will be interested in picking it up as soon as possible.

This means that large storage facilities will not be required. One nuance is possible, namely that notification of the arrival of the order will, according to the terms of the contract, be the responsibility of the owner of the item. In this case, it would be better to use programs for SMS notifications to clients. It is also necessary to take into account that there will be unclaimed goods. In this case, a refund will be required.

What is the work of the online store order pick-up point?

The operation of the online order pick-up point is as follows:

The supplier delivers the goods. At this stage, it is important to know its quantity, and what specific product constitutes it;
If the product arrives in bulk quantities, it will need to be disassembled into individual orders;
In order to assemble an individual order, you will need not very expensive packaging. It is needed in order not to scare away customers by raising prices;
Actually, that’s what the individual entrepreneur was created for – issuing orders to clients;
The most important thing is to further develop your item by increasing the number of clients and online stores.

Total costs and profit of the project

If we take the average cost for the initial opening of a point, it will exceed the mark of 90,000 rubles. But this amount can be much higher, since it is directly affected by rent and possible repairs of the premises. It will also be necessary to think carefully about placing advertising and signage in such a way that the client can easily find you. In addition, the initial costs will include the purchase of a computer, Internet connection and further payment for it.

Fixed costs will also include wages for employees involved in issuing goods and courier delivery. In addition, depending on the location, it may be necessary to conclude an agreement with a security company, as well as install video surveillance. This business idea may well pay for itself in just six months. Its profitability mainly depends on the size of the city in which it is sold and the number of citizens using the services of online stores.

Your main competition is the Russian Post, so take note that it would be better to make the opening hours of your point much more convenient for customers. You can also add other features not available through regular mail.

Take note that women make the bulk of their purchases in online stores selling clothes and cosmetics. Men, on the other hand, will be much more willing to purchase various car parts and electronics. Try to find out which products are the most popular in your city and in the area where the point is located. In addition, find out about the presence of competitors and their location.

And most importantly, you need to understand that the most important advantage of your item is the lower cost of shipping the goods. This indicator must always be maintained at the required level. Because clients will turn to your services much more willingly. The important role and ability of staff to provide professional service to clients. High quality service should become the rule. Only under such conditions will you be able to recoup the project in record time.

In contact with

Every year, online trading offers more and more conveniences and guarantees. One of the additional features of many virtual stores is to receive an order at a special order pickup point for free or at a better price. It is not difficult to open it, and registration of activities does not take much time. The successful implementation of this business idea requires a minimum of financial investments, but it is important to ensure the relevance of the service and find a reliable partner.

Pickup point for orders from an online store as a business

By opening his own pick-up point for orders from an online store, the entrepreneur will find the optimal solution to the logistics problem for both the client and himself. For many entrepreneurs who have created an online trading platform, renting a warehouse in a small town, equipping your own pick-up point, or hiring a courier is not financially profitable, and the price list for transport company services often does not suit the buyer and makes online shopping less profitable. Therefore, the services of a private pick-up point for orders from many online stores will be relevant for both parties and will bring good income to the business owner.

For a business to gain momentum and develop dynamically, it is important not only to choose reliable partners, but also a transport company with reasonable rates and a good reputation. It is advisable not to agree to the supply of goods that require special storage conditions, since they are not ordered very often, and the costs will be significant. ? It is easiest for owners of online trading platforms to work with such product categories as cosmetics, children's clothing and accessories, car parts, souvenirs, and jewelry. In order for the point for issuing orders from an online store to be profitable, it is important to establish business contacts with one or two large (if the city is small) or a large number of partners. Parcels arrive quickly, and the cost of the service is usually lower or equal to the price list of private delivery services that take longer to deliver the goods or are located in an inconvenient location. Lower prices are achieved through consolidation of delivered cargo. If the cost of shipping its weight is divided by the number of recipients, then the final cost for each of them will be cheaper than in the case of individual registration of each parcel.

Advice: for the full and successful operation of the point for issuing orders from the online store, you will need to open a special payment agent account - account No. 40821. Tax must be paid on the amount of remuneration transferred by the partner.

The amount to be paid depends on the store’s pricing policy and the calculations indicated on the website, but the client sees this information before ordering. For some positions it is paid (approximately 150-200 rubles), for others it is free. As a rule, once a week the owner of the order issuing point deposits money with the bank and provides payment orders. The remuneration is transferred to him once a month, but the conditions of different partners may differ. To increase the number of sales, the creators of virtual trading platforms often provide in-store discounts, providing a second product from the same line for free, and sweepstakes.

One of the formats for organizing a point for issuing orders from online stores is a show-room. It has a small area and contains product samples from various online resources. The buyer can personally evaluate the product in all respects before purchasing. But the implementation of this business idea requires more significant financial investments (about 50% more). You can also open a pick-up point for orders from an online store in the form of parcel terminals. To do this, you will need to purchase special cabinets with cells that will be opened with a special code, and hire an operator. It is advisable to provide video surveillance and security. It is not necessary to look for a separate premises; you can rent space in a popular hypermarket or shopping center.

Advice: to increase profits, you can add courier delivery and the ability to carry out small orders for a fee to the basic function of the point for issuing orders from an online store

On average, the owner of the item receives 1-2% of the cost of the goods. This is not a lot of money, but with significant turnover, an entrepreneur can make good money. This indicator is directly influenced by whether the owner works directly with online stores. If you use the services of an intermediary, the profit will be significantly less. Based on the experience of the owners of such pick-up points, it makes sense to open one only in large cities or where such a service will be in demand in order to achieve a large turnover of orders. The main thing is to immediately organize the work correctly, and then only control its quality. To get higher income, you need to open several points or combine its work with your trading platform. quickly and absolutely free. ? To achieve good sales, it is important to find reliable suppliers, create a wide range and ensure quality delivery.

Where to find partners for successful cooperation?

Independently negotiate with the owners of online stores and trading platforms (cooperation in this format is already offered by Ozon, Wildberries, Aliexpress).
Work with delivery services for business clients and individuals who offer to open a pick-up point under their brand (for example, Boxberry, Hermes, Express Courier).
Cooperate with large companies that provide logistics services to online stores on a franchise basis; they will act as intermediaries, and the owner of the delivery point will act as a subagent.

How to open a pick-up point for orders from online stores?

The first step towards creating your own small business is registering your activity. When writing an application to the Federal Tax Service, you will need to correctly indicate the OKVED code (General Classifier of Types of Economic Activities). To indicate the type of employment of the point for issuing orders, use the value (OKPD 2) 47.91 - Retail trade services by mail or via the Internet information and communication network. The easiest way is to work as an individual entrepreneur. The opportunities of this status are quite sufficient for running a successful business. This will also simplify bookkeeping and save on the number of taxes and the amount of state duty.

Then you need to find a suitable room (the optimal size is 15-20 m², less is possible). There is no need for a large area, since parcels are picked up within 1-2 days, they do not have to be stored for a long time, and the arrangement and utility bills of a large room will not be cheap. It is advisable to open a point in the central part of the city or close to it. An additional advantage will be the creation of optimal conditions for self-pickup of goods, and, if funds are available, the arrangement of your own small parking lot. It is necessary to buy high-quality equipment for the work of the dispatcher, who processes orders and issues parcels: PC, printer, cash register, furniture. Its role can also be played by the owner. It is advisable to pay due attention to the facade of the building, the entrance or the design of the central counter (depending on where the point will be located), purchase a bright sign with a memorable name, make convenient steps and a ramp. Another advantage will be the opportunity to order courier delivery, albeit for an additional fee, and to create your own website with partners’ product catalogs (over time, the online platform will become a source of additional income, because after promoting the resource, the owner will be able to rent out space there for advertising). If you issue 40-45 orders per day, you will be able to return your investment within a few months. If you have financial investments, at least up to 300 thousand, you can, for example, try

The modern format of trade is a convenient and quick execution of any purchases via the Internet. The buyer and seller only have to decide how to deliver and receive the goods. One of the most popular options is order pick-up points. An incredibly profitable business idea can become the main source of stable profit, you just need to understand the nuances of its implementation. Do you want to know why you should open a pick-up point? All the answers are in our article.

Order pickup points are an excellent way to organize a small (usually limited to one city or region), but very stable business. Want to try? Then, first of all, you should decide which online stores will become your main partners.

The choice is incredibly large, but you should focus not on the popularity of a particular Internet site on the Internet, but on the demand for the goods it offers in your locality.

Here are a few practically win-win options for product areas from which it makes sense to start developing your own business:

women's and children's clothing;
educational products and toys for children;
cosmetics from popular brands that prefer online distribution;
electronics and craft supplies.

The cloud service Business.Ru Ecommerce is perfect for managing and automating the order pick-up point. Convenient work with orders and clients, full trade and warehouse accounting, all primary documents.

Step 1. Assessing the main risks

The main risks of this project include:

problems with regulatory authorities as a result of insufficiently competent financial and accounting records. How to avoid risk: outsource accounting and personnel records.

loss of reputation due to violation of customer service terms. How to avoid risk: set customer service standards and strictly follow them.
high competition with transport companies. How to avoid risk: organize a wide and convenient network of distribution points with the maximum range of bonuses.
financial losses due to improper organization of delivery, accounting and storage of goods. How to avoid risk: think in advance where the products will be stored, test the delivery mechanism in small batches.

Step 2. Paperwork

When registering as a business entity, it is best to choose the most popular and simplest option - individual entrepreneur. Its design requires a minimum of time and money. When choosing an OKPD, it is best to focus on paragraph 47.91; it most accurately reflects the specifics of your activity.

Depending on the set of additional documents required in your region, registration and payment of state fees may require up to 20 thousand rubles.

Activities are taxed according to the simplified taxation system. Additionally, you will need to open a paying agent bank account and purchase a cash register for accurate accounting and reporting.

Step 3. Selecting a location and premises

To save on office rent, you should focus on finding a suitable option in areas of the city that are remote from the center but have good transport accessibility. At the initial stage, 20-25 square meters are enough to organize a workplace and warehouse, because the parcels will not be stored with you for a long time.

Rich decoration is an unnecessary excess; it is enough that the room is clean and cozy, preferably located on the 1st floor, heated, equipped with a bathroom and high-quality ventilation.

Step 4. Technology and the Internet

As for the equipment of the premises, there will be no need for large expenses. All you need: racks for decorating the warehouse area and a stand for the operator handing out parcels to customers. In terms of equipment, you must purchase a computer or laptop, as well as a cash register that meets the minimum requirements.

Of course, since you work directly with online stores, you will also need a stable access to the Global Network. It is most reliable to use a fiber-optic connection from an operator that provides a wide range of tariffs and 24-hour technical support.

If desired, you can install CCTV cameras at the point to ensure security and control over employees; the system can be connected to a private security console.

Step. 5 Recruitment

To eliminate the risk of downtime and disruptions in the operation of the point, it is worth providing two operator positions with a shift work schedule. If you intend to deliver large or heavy cargo, choose stronger men, otherwise you will also have to pay for the work of the loader.

Your employees should be friendly and decent. After all, by organizing a pick-up point for orders from a specific online store, in the eyes of customers you become part of a specific brand or company. Your reputation directly affects the attitude of customers towards the store itself.

Ozon.ru is one of the largest online stores operating in Russia and neighboring countries. 18 years of work on the market, more than 1.2 million visitors and more than 4 million products. To start cooperation with Ozon.ru by opening an order pick-up point, you need to:

have a certificate of registration as a legal entity or individual entrepreneur;
rent a comfortable room in an accessible area of the city with a daily work schedule of at least 19 hours, including weekends;
purchase and register a cash register;
organize stable Internet access and conditions for calling clients;
provide for the possibility of returning unclaimed parcels and collecting profits.

You may be refused if your point of issue:

is not on the first line or far from public transport stops;
less than 10 square meters;
not equipped with a security alarm and access control system;
not well ventilated;
does not have the furnishings and necessary equipment, as well as a place for the customer to check the contents of the order.

The CRM system for an online store from Business.Ru has the ability to integrate with delivery services, which allows you to track the status of sent orders by track number. And the open API and our specialists will help you set up an exchange with the delivery services your online store works with.

Wildberries is another one of the largest players in the online trading market. A million visitors and 120 thousand orders daily, more than 15 million products available for order.

The store management did not formulate any special conditions for those wishing to organize a point for dispensing goods from Wildberries. However, the list of main requirements for partners includes mandatory registration as a legal entity or individual entrepreneur.

Basically, the store focuses on the benefits of mutually beneficial cooperation, actively promoting the idea of distributing a network of representative offices and expanding the customer base of wholesalers. At the Store Forum, those wishing to cooperate are invited to personally negotiate the terms with management.

Do you want to open a pick-up point for goods from this store? We advise you to contact directly a specialist from the Wildberries Customer Service Quality Control team and discuss individual terms of cooperation.

How to open a Lamoda order pick-up point

About 2 million products, a thousand brands, prompt delivery and a unique service: “try, choose, pay later.” The popularity of the Lamoda online store is due not only to the fact that foreign specialists founded and promoted the project, but also to the fact that the store is completely autonomous. How to open a point of delivery of goods from Lamoda? You will not find such information on the official website.

A large list of vacancies and a list of existing pick-up points along with courier delivery call into question the relevance of the idea of cooperation. But, if you want to know for sure how possible this is, contact the management. Firstly, get first-hand information and discuss individual conditions, and secondly, you will be able to accurately verify the company’s customer focus and the effectiveness of the B2B format declared by it.

How to open an Aliexpress order pick-up point

The issue of organizing a pick-up point for goods ordered on one of the world's largest online platforms, Aliexpress, was discussed on the Aliexpress for Professionals portal. Considering the delivery system to the recipient, which is mostly used by Chinese online stores, the organization of delivery points looks, to put it mildly, impractical.

The portal’s specialists answer such questions as follows: “Aliexpress is a Chinese company and they are unlikely to be interested in this; a person writes his address and post office code on the website. You need to open your own post office, but you won’t be able to do it - this is state territory.” And, nevertheless, it is worth noting that one similar point still exists in Russia. It is located in Moscow.

One of the most popular and largest online stores specializing in book products and stationery is “Labyrinth”. A huge range of books, the possibility of pre-ordering or exchanging, a convenient affiliate program designed for cooperation not only with legal entities, but also with individuals...

And not a word about the organization of delivery points. And all because the company has a wide partner network throughout the country and a well-organized courier delivery system. In addition, in almost every major city, Labyrinth has its own pick-up points for goods, which sharply reduces the chances of obtaining individual terms of cooperation with the store.

The CRM system for an online store from Business.Ru provides extensive opportunities for working with your own couriers. In a few clicks you can create a list of orders for delivery to a specific area for a courier and print a route sheet.

Unlike most chain companies selling cosmetics of their own brands, Faberlic does not focus only on private distributors. However, managing your own Faberlic goods distribution point is not something anyone can do. To do this you need to be “in the system”.

That is, you need to be an ordinary distributor of these cosmetics in the status of a private person. You will receive permission to organize an HTP only if:

your group’s catalog sales volume will be at least 600 points;
you will be registered as an individual entrepreneur or receive permission from a superior mentor;
rent an office in a place with good traffic (but not in a shopping center or in an apartment);
your office area will be more than 10 square meters.

How to open an order pick-up point for several stores

When planning cooperation with several stores at once in order to open a common point of delivery of goods for them, you should take into account that:

Being direct competitors to each other, some companies may refuse to partner after seeing a list of supposed “neighbors”. You will have to select stores in such a way as not to create a conflict of interest.
Having received consent to cooperate with the stated composition, you will need to carefully study all the requirements of each store. Be prepared that some of them will contradict each other.
Trying to satisfy all requirements, it is worth taking the maximum indicators as a basis, otherwise. When expanding your business, you may encounter serious obstacles and refusals from further cooperation.
It is best to resolve organizational issues in this case directly with store managers or senior specialists; only in individual negotiations can a compromise solution to the issues that arise be found.

Opening a franchise pick-up point

Franchising is a very common practice not only abroad, but also in Russia. It is equally beneficial for both those who work as a franchise and those who allow them to use their brand. The first gets the opportunity to quickly and successfully start, the second gets an influx of new customers and expansion of sales geography.

The advantages of using a franchise include:

the opportunity not only to see the product the client is interested in in the picture, but also to touch, try on, and evaluate it live, which reduces the percentage of returns;
simplicity and efficiency of processing replacement and return of goods that did not suit the client, which have a positive impact on the company’s reputation;
reducing the cost of delivering goods to the recipient.

As for the minuses, there are not so many of them. Perhaps, only the need for additional costs for delivering goods to the point, which is easily covered by the high level of demand for goods. Such well-known brands as Boxberry, SDEK, PickPoint, and maxima-express are actively using the benefits of franchising.

Is it profitable to open a pick-up point?

You want to open an order pick-up point - what income will this business bring you and is it worth starting at all? The experience of many successful entrepreneurs who once bet on just such a project suggests: it’s worth it! The project can be considered successful if every day the point issues from 10 to 15 parcels costing from 1000 rubles each.

Taking into account the fact that the percentage for transferring goods to the buyer is small, only about 1.5-2%, the payback period can range from 3 months to a year and a half.

Today there are not many reasons why virtual retail outlets are losing out to real stores. So, before making a purchase, any buyer wants to hold the item in his hands, try it on, evaluate its quality or make sure it works. In addition, due to the imperfection of delivery services, goods purchased online sometimes have to wait several weeks.

That is why the question of how to open a point for issuing orders from online stores seems extremely relevant. Indeed, such a service not only reduces the process of delivering the parcel to two to three days, but also allows the buyer to clearly familiarize themselves with the advantages and disadvantages of the product, make a decision on payment or return the product that does not meet expectations, and receive all documents confirming the transaction. Entrepreneurs, in turn, are interested in the opportunity to earn money from a simple procedure for processing and issuing orders, as well as the prospect of using nationally known online store brands to promote their own business.

Business Features

Any entrepreneur studying can note that the stage of delivering goods from the warehouse to the final buyer is the weakest point of a network business. Indeed, there are few options here: the seller either reduces costs in the faint hope of the decency and integrity of the postal service, or eliminates risks and speeds up the transportation process by using the expensive services of transport companies.

Looking through the catalogs of competing trading platforms, you can find that their prices for similar products differ by no more than a few tens of rubles. Therefore, in the end, additional benefits and additional customers are received not by the store that sells cheaper, but by the one that is able to offer customers the best-cost delivery services in a reasonable time.

In such conditions, opening an order pick-up point looks like a reasonable solution to the problem not only for sellers who acquire their authorized representative in relationships with customers on the spot, but also for buyers who can:

Receive your parcel literally a few minutes after it arrives;
Choose the most convenient pick-up point from among those operating in the city;
Count on prompt notifications about the departure and arrival of your order;
Check the quality and completeness of the product before payment;
Expect to store the parcel at the place of issue for 7–14 days;
Refuse several items included in a composite order;
Receive a receipt for payment and a note on the guarantee sheet.

In order to understand the nuances of the pick-up point and provide customer service with maximum efficiency, the entrepreneur must clearly understand the mechanism of the business.

During the work cycle, you must:

Receive a combined parcel directly from an online store (if it is located in the same city) or from a transport company;
Disassemble the shipment into individual orders and pack them;
Enter information about orders into the database and send notifications to recipients;
Deliver shipments to customers personally or through a courier;
Receive payment for the goods (if necessary);
Transfer money to the seller's bank account;
Expect the store to provide remuneration for customer service.

Franchise benefits

A novice entrepreneur who doubts his abilities can be advised to open a franchise point for issuing orders: today on the market there are offers not only from stores, but also from large intermediary companies. The activities of the buyer of a franchise product are organized as follows:

A businessman studies the offers of franchisors and chooses the most interesting of them;
A franchise agreement is concluded with the product supplier;
With the assistance of the franchisor, the entrepreneur opens a delivery point;
The parent company trains employees of the new service;
The entrepreneur receives advertising materials from the franchisor, takes part in marketing events and consults with his leading manager on issues of ensuring the functioning of the delivery point.

Obviously, this method of opening an order pick-up point seems simpler than creating a business on your own. However, according to the requirements of the franchisor, the buyer of the product must fulfill certain conditions:

Register an individual entrepreneur;
Choose a room of sufficient size;
Install a cash register;
Provide space for installing a franchisor order pick-up counter;
Provide staff to process these orders;
Ensure the installation of a sign with the name of the corresponding brand.

The most famous franchisors on the Russian market today are Maxima-Express, Boxberry, Pick-Up, PickPoint, Hermes and Ozon.

Choosing a direction and finding partners

Many entrepreneurs have doubts about which pick-up point to open: the enterprise’s income is primarily determined by the popularity of the presented trading platform in the region and the demand for goods of certain categories. It is quite difficult for a beginner to make the right choice of direction and partners, so the service should initially represent three or four large stores with a wide range of products.

On the other hand, when determining the scope of activity, an entrepreneur must take into account his own interests and knowledge. Having qualifications and experience in any industry seems to be a significant argument in the question of whether it is profitable to open an order pick-up point, since such a specialist will be able to:

Provide professional advice to clients;
Freely navigate a wide range of products;
Qualifiedly assess product quality and identify faults;
It’s easy to find a common language with employees of specialized online stores.

Obviously, the popularity of a particular trading platform to a certain extent depends on what to sell in an online store: the ideas of 2018 can be divided into several large areas, each of which has dozens of companies of different sizes. The main players in the virtual trade market interested in cooperation with pick-up points are presented below:

Largest online stores

Direction	The shops
Women's and men's clothing	LaModa, WildBerries, Quelle, Otto, BonPrix, Witt, H&M
Children's clothes	LaModa, WildBerries, GloriaJeans, Mamsy, DochkiSinochki
Kids toys	Ozone, MyToys, DetMir.ru, DochkiSinochki
Household products	Ozone, Quelle, Top-Shop, BonPrix, Witt, H&M
Bijouterie	WildBerries, Ozone, KupiVIP, Avon, Rainbow of Gems
Cosmetics	YvesRocher, Ozone, LaModa, L’etoile, Faberlic, Avon
Bags, shoes, accessories	LaModa, Quelle, BonPrix, Witt, H&M
Appliances	Technopark, Citylink, Eldorado, Yulmart, 220Volt
Electronics	DNS, M-Video, Eldorado, Citylink, Svyaznoy
Handmade goods	Spinbo, Masters Fair
Books	Ozone, Labyrinth, My-Shop

As you can see, this list does not include. The reason is that the largest Chinese aggregator does not see any prospects in cooperation with private points for issuing orders in Russia, preferring to use the services of regular mail.

Official registration of business

It would seem that it could be simpler - open a pick-up point in your city and start earning money. However, in practice it turns out that all large online stores, being completely legal enterprises, require the same from their partners. In addition, buyers also want to have certain guarantees in the form of a cash receipt and a document with the seal of the entrepreneur.

Therefore, you will definitely have to register the point of issue. Like any service, the service can be registered either as an individual entrepreneur or as an LLC: the first option is not only profitable, but also more convenient, since the requirements for maintaining accounting records for individual entrepreneurs are somewhat more flexible. When registering, you must indicate OKVED code 47.91 “Retail trade by mail or via the Internet,” and also select the simplified taxation system with payment of 15% of profits.

Since the activity of the order issuing point involves regular receipt and processing of payments, you need to open a current account with a banking institution. Also mandatory for comfortable work with clients is the acquiring service - accepting non-cash payments using plastic cards. Finally, the cash register should be registered with the Federal Tax Service.

The list of other documents is standard for any type of small business related to customer service. This includes:

Permission from Rospotrebnadzor to conduct activities;
Permits from the SES and fire service;
Agreements for the removal of solid waste, disinfestation and deratization, recycling of lamps;
Work records of employees;
Decorated consumer corner;
Instruction log on compliance with fire safety measures.

Selection of premises

An entrepreneur who has firmly decided: “I want to open a point for issuing orders from online stores,” must weigh his capabilities with the offers of landlords and choose premises that are not too expensive, but well located and pre-renovated. The location is even more important here, so if there are particularly successful options without repairs, it is advisable to consider the possibility of putting the property in order on your own.

On the other hand, not every newcomer can afford an office in the city center or in an elite shopping center. In such a situation, one should consider the prospects of opening a distribution point at some distance from the central streets or in large residential areas consisting of new buildings and populated mainly by young people. However, the main conditions still remain the availability of convenient parking nearby for customers arriving by car, and public transport stops or metro stations for those traveling on foot.

Service hours should be set according to location. For example, in the center or in the business district you can serve customers from 9:00 to 18:00, while in a residential area it is advisable to issue orders before 20:00 - this is the time when the majority of people return home after a hard day.

There is no need for a very large premises for the delivery point, since most customers prefer to pick up parcels within one or two days after they arrive. It is quite possible to place a warehouse, customer service area and fitting rooms on an area of 20 m².

However, the office must be:

Dry, equipped with ventilation and heating;
Well lit;
Equipped bathroom for employees;
Located on the ground floor with a separate entrance.

Equipment of the delivery point

For entrepreneurs who are planning to open their own business, the point for issuing orders from online stores is also interesting due to the small investments in equipping the enterprise. First of all, you will need strong multi-tiered shelving, a reception desk and a couple of tables with chairs.

The administrator's and accountant's workstations must be equipped with computers, a network printer must be connected to them, and Internet access must be provided. It is also recommended to install special software for tracking orders and warehouse balances.

For settlement and cash services, you need a cash register and a special POS terminal that allows you to accept payments from plastic cards. Over time, it is advisable to purchase an additional barcode scanner, which significantly speeds up the order processing process and reduces the likelihood of errors.

Finally, the business plan for the order pick-up point must include ensuring the safety of goods for which the entrepreneur bears full responsibility during storage. For these purposes, the premises must be equipped with security and fire alarm systems, as well as video cameras to prevent theft among both employees and visitors.

Equipment for delivery point

Name	price, rub.	Quantity, pcs.	Amount, rub.
Laptop	14000	2	28000
Router	1200	1	1200
Printer	6800	1	6800
Cash machine	10000	1	10000
POS terminal	8000	1	8000
Video surveillance system	15000	1	15000
Security and fire alarm	25000	1	25000
Parcel rack	2500	5	12500
Reception desk	7100	1	7100
Electrical appliance testing table	3000	1	3000
Office table	1500	2	3000
Chair	1300	2	2600
Fitting room with mirror	5000	1	5000
Signboard	20000	1	20000
Stationery	5000	–	5000
Total:			152200

Staff

As a business, an online order pick-up point is characterized by loyalty to human resources. Theoretically, with a small amount of work, an entrepreneur will be able to independently serve clients, but this responsibility will certainly prevent him from doing other, more strategically important things - for example, developing the enterprise and finding new partners. Therefore, at least one hired administrator is still necessary.

The main characteristics for candidates for this position are honesty, accuracy and responsibility, since the reputation of the service is largely determined by the quality of the work of the employee processing orders. Errors in service, mixed up or lost parcels, refusals when processing returns can cause significant harm to the company's image and put the business on the brink of ruin, so the administrator must also be polite, extremely attentive and friendly.

Before opening a point for issuing online orders, it is necessary to resolve the issue of delivery of goods. This service is highly desirable, since many customers are already accustomed to receiving parcels without leaving their home. A courier is also needed if the service location is not the best - for example, away from the main pedestrian routes or at some distance from the city center.

Staffing of the pick-up point

Marketing events

According to reviews, the order pick-up point is a business that requires a specific attitude to promotion. Formally, the service does not need advertising, since the buyer, when placing an order in an online store, usually chooses the office closest to his home or place of work. However, if there are several enterprises of this profile in the city, competition for customers inevitably arises between them, since it is possible to make money at the point of delivery of orders solely by increasing the volume of deliveries.

How to take advantage of this market:

The schedule should be as convenient as possible for customers, including those who would like to receive the parcel on their way to work or returning home in the evening;
By negotiating with store management, you should try to get additional discounts or privileges that increase the comfort of cooperation for customers or help them save;
Focusing on , the list of represented stores needs to be constantly expanded. First of all, you should pay attention to well-known companies with popular products in the region;
Related services are often in demand - for example, delivery and assembly of purchased furniture, setting up electronic devices, installing household appliances and even gift wrapping of souvenirs;
Unpacking products, checking the quality of items and the functionality of equipment on site is a mandatory and unconditional rule for delivery points. The service must also have the right to issue a warranty card from the store.

None can become one without marketing activities. However, in the case of a pick-up point, it is not online stores that should be promoted (they will take care of their advertising), but the service itself, its services and additional benefits. However, it is not forbidden to use the brand of a well-known and popular partner to attract the attention of customers to your enterprise.

An advertising strategy as part of a business plan for a pick-up point for online stores needs to be developed taking into account maximum coverage of the main target audience - young people who make purchases online. The most suitable sites for this are local forums, city and thematic groups on social networks, contextual advertising with regional targeting and your own website containing detailed information about the service, terms of service, work schedule, physical address and transport routes convenient for visitors.

Spending Plan

When drawing up a business plan for opening a pick-up point, it is imperative to make some economic calculations in order to determine the payback period and the safety margin of the enterprise. How much will you have to invest in the business?

Initial costs

As a business, an order pick-up point will not be able to function without regular monthly costs, the largest share of which will fall on the wage fund of hired employees:

Monthly expenses

Now you can try to calculate how much a pick-up point earns, serving several popular online stores and receiving on average up to fifty parcels per day.

Revenues and profitability

First of all, an entrepreneur needs to understand how the order pick-up point makes money. The main source of income here is online stores, which pay for the parcel to be delivered to the client on the spot or delivered by courier to the specified address. The fee will be charged even if the buyer refuses the product or returns a defective product to the store.

However, delivery of goods is not the only way online order pick-up points make money. The entrepreneur receives additional remuneration for cash management services to clients, including accepting money from them in cash or non-cash form, issuing checks and subsequent transfer of the received funds to the account of the online store that supplied the products.

Finally, the service’s cash register is sometimes replenished by customers. The fact is that, according to the terms of service, the goods can be stored for free at the point of issue for an agreed number of days - for example, a week. After this period, a small fee is charged to the buyer for each day of delay for the safekeeping service.

Pick-up point tariffs

For those who are planning to open a pick-up point, reviews from other entrepreneurs and some statistics will help to get a correct idea of the state of affairs in the industry. Thus, according to information provided by the owners of most large online stores, the average purchase price last year was:

Less than 1000 rubles - for 2% of companies;
1000–5000 rubles - for 36% of companies;
5,000–15,000 rubles - for 46% of companies;
Over 15,000 rubles - for 16% of companies.

These indicators indirectly help determine how much you can earn: according to the most pessimistic forecasts, an order pick-up point will work with an average check in the range of 3,000–5,000 rubles. Thus, for settlement and cash services for recipients of goods who wish to pay in cash, the entrepreneur’s remuneration will be 45–75 rubles for each parcel.

To determine whether it is profitable to open a point for issuing online orders, you should take into account the receipt of funds from the three sources of income described above.

Video on the topic

Pick-up point profit

Index	Meaning
Number of orders per day	50
Number of orders per month	1500
Average order bill, rub.	3000
Orders issued on the territory of the point	900
Orders delivered by courier	600
Profit from issuing orders on site, rub.	45000
Profit from delivery of orders by courier, rub.	72000
Remuneration for accepting cash, rub.	67500
Total gross profit, rub.	184500
Tax 15%, rub.	27700
Net profit, rub.	156800
Profitability, %	135
Payback period, months	1,5

Conclusion

The order pick-up point is exclusively an intermediary business, the profitability of which depends on many external factors. The reputation of such a service in the eyes of clients is determined not only by the actions of the entrepreneur, but also by the policies of the online stores represented. Difficulties in the work of virtual trade giants, hacking of servers, deterioration in the quality of goods, supply interruptions or inflated prices - any of these circumstances will immediately affect both the image of the virtual store and the number of customers at the point of delivery of orders. The entrepreneur will have to solve these problems on his own, as it is almost impossible for retail trading companies.

That is why you should not limit yourself to cooperation with one online store, no matter how attractive its assortment may be.
14 voted. Grade: 4,71 out of 5)

The point for issuing orders from online stores is an integral element of a business sold on the Internet. Its organization and successful functioning does not require large financial investments. This type of activity can be a good start for a young entrepreneur.

Business relevance

Pickup points for online stores are an additional source of income, increase attractiveness for customers, stimulating them to purchase here, since they are given a choice of how to receive the goods. In connection with the development of online trading, the relevance of points where customers can pick up goods themselves is constantly increasing. Opening a point today is profitable not only in a large populated area, but also in a small city.

This segment is also in demand because the client wants to see real options for choosing a delivery method. Self-removal helps save personal time, reduce the cost of goods - all this increases the attractiveness of this area of business activity.

Financial costs at the opening stage

When calculating how to organize a pick-up point for orders from online stores, you cannot do without drawing up a financial plan. The main investment will be (per point) about 180 thousand rubles. This price includes:

Rent for premises (from 20 m2) – 15,000 rubles;
Repair work (cosmetic repairs) - about 30,000 rubles;
Internet connection and payment for the first month – 5,000-10,000 rubles (depending on the region);
Furniture and cash register – 50,000 rubles;
Promotion costs – 50,000 rubles (includes website creation).

You should also allocate money to pay for utilities, taxes and pay for employee activities (at the first stage, 1 person is enough, since the business owner can temporarily perform some of the responsibilities on his own).

Business Features

This type of business, such as a point of delivery of goods from online stores, has its own characteristics that should be taken into account in order to avoid difficulties with its opening and subsequent development. Internet sales allow you to reach a larger target audience than a regular brick-and-mortar store - this is one of the main features of entrepreneurial activity in this direction.

Constant demand is the key to stable and growing, in proportion to the number of requests, income. The point for issuing online orders attracts the attention of not only potential customers, but also suppliers of goods, since it is also beneficial for them that more people purchase their products. Respectively, the business is profitable.

Features include the organization of activities directly at the point of delivery of purchases made on the Internet. In 70% of cases, it costs according to the principle: pick up the goods from the seller, pack or package them, then deliver them directly to the buyer. In turn, this type of activity can be organized in two directions:

Independent pick-up points for online stores;
Points working in cooperation with companies.

Features should also include working conditions and initial investments, which directly depend on indicators such as the fame and popularity of the company. A “promoted” franchise of a point of delivery of orders from online stores will bring income almost immediately after the opening of a point of delivery of purchases, while an unknown one will require investments in marketing, which will reduce the salary rate for employees.

If you choose a business line under a well-known company name, then the influx of clients will be stable, but it will be almost impossible to introduce your own developments and ideas. At the same time, an independent delivery point may not pay for itself, which will lead to losses - this should also be attributed to the peculiarities of the business. Working with a reliable and well-known retail outlet will allow you to quickly develop by opening new locations.

Search for partners

Points for issuing goods for online stores belong to this type of business activity, where without partners it is very difficult to organize profitable and cost-effective work. To search for companies willing to work together, you can contact them directly (in the cooperation section, find contacts and forms that can be filled out).

It is also possible to jointly carry out activities with other goods delivery services. In this case, it is more profitable for each party for the online store’s pick-up point to be opened under the brand of the delivery service.

Another way to find business partners is to cooperate with large (and well-known) companies, whose services include the provision of logistics. In this case, they are essentially intermediaries, and the subagent is the owner of the delivery point - a businessman.

Choosing a direction

Pickup points for online stores imply that this facility cooperates with a retail outlet that sells goods. Before opening such a business, you should decide on the direction in which the work will be carried out, as well as on the list of those sites whose interests (financial and advertising) will be represented by the directly opening shopping pickup point.

The modern market offers a wide variety of trading directions, so it is important to carefully study them all, and only then choose the most suitable direction for yourself. A good, stable income is guaranteed by stores that work with the following products:

Sale of children's and women's clothing;
Sales of goods for children and newborns;
Sale of cosmetics and perfumes;
Sale of electronics.

When thinking about how to open an order pick-up point, you need to carefully study the terms of cooperation offered by those sites that the entrepreneur initially liked. This is also necessary for the reason that delivery and organization of a pickup point is not possible in every region.

Point of delivery of orders from online stores Ya zabe.ru

Preparation of necessary documents

Legal business is possible only if documents are completed in a timely manner. The existence of a point where you can receive an order ordered on the Internet will require the future businessman to register with the relevant authorities. It is necessary to assign an OKVED code - for this area of work it will be 47.91 - “retail trade services”. It allows you to send by mail and work via the Internet.

The optimal form is to open an individual entrepreneur. To do this, you need to issue a certificate from the tax office and receive the selected form of taxation. Since this type of entrepreneurial activity is closely related to finance, for further work you will need to open a bank account. This will help make business-format payments. Experienced entrepreneurs do not recommend choosing the OJSC form, since in this case the package of documents required for registering a business will increase significantly. In addition, such an organizational and legal form will entail an increase in tax payments. Also, to register a business, you will need to obtain permits from the SES and fire department. When thinking about how to open a point for issuing online orders, it is important to remember that the building will need servicing from cleaning companies, removal of solid waste, and security. Before starting work, you will need to draw up all relevant contracts.

Advertising and Marketing

A franchise point of order delivery or an independent company equally needs advertising and promotion. That is why you will need to devote a significant amount of time to the issue of marketing. Investments in advertising depend on the chosen direction of work, the availability of partners, the region, as well as the capabilities of the businessman himself. Advertising is necessary to attract new customers, since the profit of the online store, which is represented by a pickup point, directly depends on their number.

Customers prefer to pick up their purchases themselves, as this will help them save from 200 to 1000 rubles, depending on the size of the product and its quantity. Marketing policy should be structured to reach the maximum audience. Accordingly, advertising is present:

On the Internet (social networks, websites of online stores that are partners);
On banners and leaflets;
On your own or friendly websites that describe the advantages of such a service or are ready for further cooperation.

Before opening a point for issuing orders from online stores, it is very important to think through a system of special offers, discounts and bonuses for new and regular customers. This will allow you to retain active customers and attract new ones, thereby replenishing your customer base and increasing income. It is important to remember that in addition to clients, it is also necessary to attract new partners to cooperation. In order to avoid stagnation in the movement of goods, it is recommended to create a courier delivery service.

Thus, the answer to the question of whether it is profitable to open an order pick-up point will be the opinion of experienced entrepreneurs who claim that the key to success lies in the ability to find in-demand sites. In this case, the profit from the activities carried out will be high. The level and possibility of a gradual increase in profit and income that the owner of the enterprise provides for himself will depend on the number of goods (parcels) delivered, processed and transferred through the point.

You can gradually develop your business by increasing the number of points with the ability to pick up purchases yourself, which will help create a recognizable brand. You can combine several points (in the future) by creating your own courier service, with which new businessmen will enter into an agreement.

The main task is to choose the right partners at the start, so that investments begin to work and generate income for the owner of the business for self-pickup of purchased goods.