home Calculators We are opening a store of accessories for phones and tablets. Trading accessories is the most profitable business for cellular dealers Business plan for selling mobile accessories

We are opening a store of accessories for phones and tablets. Trading accessories is the most profitable business for cellular dealers Business plan for selling mobile accessories

This article will focus specifically on business. Do not confuse business and one-time transaction. We will not provide clear and consistent instructions on how to invest $1000, buy iPhone cases wholesale, which model to choose and how to implement it later. We will share our personal experience in this area, try to help you think correctly and set priorities, and explain what pitfalls there can be in the business with mobile accessories, based on the experience of our clients, both retail and wholesale.

The right start: the volumes of the first wholesale batch of covers and other subtleties of work.

No matter what anyone says, the business with smartphone cases is not as simple as it might seem. Here, as nowhere else, it is very important to reach your target audience with a specific product: the larger the assortment, the more choice the client has, the more likely it is that he will need exactly the same case as yours, but, say, without this stripe. Therefore, keeping a fairly large assortment in your warehouse is, first of all, a necessary necessity, if we really want to make a profit from a retail outlet. In order to have a fairly serious assortment of running items in stock, we won’t talk about cheap tires, they, of course, should also be present, we are talking about a really good batch of phone cases wholesale from China, where all price categories will be present: low, medium, high, necessary, about 350,000 rubles.

On the one hand, the amount is large, on the other hand, this is the minimum that will allow us to say “yes.” In stock,” and not “Unfortunately, this position is not available, I can offer you this.” Sometimes our clients purchase such models that you think, God, only a “fool” would walk around with such a phone, but the subsequent wholesale purchase of an even larger volume of these models tells our company that “fools” are a dime a dozen)))

Of course, you can buy cases for smartphones in bulk for 7,000 rubles, this is the amount that is the minimum condition for purchasing from our company, but, unfortunately, the results will not be maximum, and with poorly configured sales channels they may be completely absent. It is very important to understand that 70% of the success of any business is the model of its implementation, how your marketing works, how you treat clients, and how well your service is delivered.

Where, to whom and how to sell cases for mobile phones?

The most sensitive question of any business: how to sell it all? To begin with, it is worth noting that first they establish sales channels, and then they reinforce this with goods, but not the other way around. No one imports goods and then thinks what to do with them. Business is a responsible step that needs to be calculated in detail, thought through, evaluated and the right decision made.

There is a very big snag in the business with mobile accessories: a case is largely a spontaneous purchase, and spontaneous purchases are reluctant to be made in online stores. Covers, bumpers, glass, linings, etc. sell well in retail outlets, shopping centers, with very impressive traffic rates. Ground floor, half-dead shopping centers will not be able to please the owner with high profits. The online store can be set up regional, i.e. in a specific city, it is impossible to create an online store of covers throughout Russia, because... The search engine assigns a regionality to each site and simply will not return your site to a Muscovite search query if you sell in Kaliningrad.

You can work across Russia, you just need a separate website for each key region, but don’t forget that you need to work on the website and promote it, which can cost you a pretty penny.

The niche of mobile accessories is a competitive environment, but at the same time very popular among buyers. The huge demand for various mobile accessories in the form of cases, protective glasses and other things stimulates entrepreneurs to open new outlets and develop this line of business. In today’s article we will look at how to open a store of accessories for mobile phones in your city and in what directions to work to promote it.

Business format and selection of premises

Depending on the initial capital, you can either open a retail outlet right away, or first test the niche by working on the Internet. In this article we will talk about an integrated approach that is perfect for both large and small cities.

To trade in phone accessories, you don’t need to rent a huge premises, but its location in the city plays a fairly important role. For example, good rental options would be shopping centers (you can even rent a shopping island), or premises near food or clothing markets. At first, your main source of attracting customers will be a sign, so you need to choose the location very carefully.

The size of the room can be from 12 – 20 sq.m. Everything will depend on the volume of the assortment. Due to the small area you can significantly save on costs.

To sell accessories for mobile devices, you will need to purchase trading equipment. These are shelves, racks and glass display cases for presenting goods. Pay special attention to lighting, as it often affects the buyer’s perception of the attractiveness of a particular product.

Assortment and suppliers

It is the assortment that will determine whether your business selling phone accessories will be successful or not. You should work with wholesalers who sell products at different price points.

Here is a list of the main product groups in this niche:

Bluetooth headsets
Protective films and glasses
Cases
Acustic systems
Universal mobile batteries
Headphones
Chargers and adapters
Sync cables
Car holders
Selfie monopods and accessories
Batteries
Memory cards
Styluses
Accessories for smart watches and trackers and more

This list can be much wider, depending on the initial capital. In fact, the niche of mobile accessories is quite wide and is developing rapidly every year, so there shouldn’t be any problems with the assortment.

You can search for suppliers of accessories for mobile devices on the Internet. You can work either with intermediaries in your country or order wholesale quantities of goods from China. At the same time, it is better to order through companies that specialize in clearing customs and preparing all the necessary documents.

Competitors

I would like to say a few words about competition. The market for mobile accessories is competitive, and in addition to open stores in your city, it is worth taking into account sites such as Aliexpress, where people order these products. But there is another side to the coin. There will always be those who want to come and buy right away, and not wait a month or two for their case or protective glass, and secondly, not everyone understands how it is and what to order on these sites. As practice shows, although the market for accessories for mobile phones has sagged a little after the popularization of Chinese trading platforms, it still remains a very profitable and promising area.

Advertising

In the business of selling mobile phone accessories, you can actually use any marketing method. Bright signboards, leaflets and advertisements in the media. But one of the most effective methods can be online advertising. The product is small-sized and inexpensive, it is perfect for selling online. Visitors can be attracted through search engine promotion of the site, or through contextual advertising.

How much money do you need to start?

The amount of investment will be different for each of you, but we tried to estimate the level of investment for opening a budget store selling accessories for mobile phones.

Room rental – $200 – $250
Taxes - $150
Salesperson salary - $200
Initial purchase of goods – $7000 – $10000
Purchase of equipment – $800 – $1000
Advertising - $200 (+ advertising on the Internet).

How much can you earn?

As you know, selling accessories is usually very profitable, since there are high margins. The level of your income will directly depend on the location, assortment and skill of the seller to offer the client exactly what he is looking for. We will give only the average markup for this type of product, which is from 100% to 300%.

Agree, a very attractive indicator. This is why this niche is so competitive.

Conclusions. A business selling accessories for mobile devices is an excellent start for a budding entrepreneur. A wide range of products and high margins make it especially attractive.

Any thoughts on this? We are waiting for them in the comments.

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Today, almost every person has a mobile phone. If earlier this device was used simply for communication, now it emphasizes the status of its owner, including with the help of various accessories. , which will highlight the beauty of your gadget and protect it from external influences, can be purchased in many online stores. It is worth considering what types of accessories for mobile phones there are, and how they differ from each other.

Most common

This list describes the most common and popular types of mobile phone accessories. Of course, there are many more of them, but they are less common.

The most profitable business of cellular dealers is sales accessories for mobile phones, however, trading in accessories brings them only about 3% of their income. To maintain business profitability, dealers rely on selling other goods and services - for example, digital technology.

The Sotovik agency published the results of a study in which it tried to find out which types of business of cellular dealers have the highest profit margins. As it turned out, the most profitable type of activity is sale of cell phone accessories: cases, headsets, chargers, batteries, replaceable cases, cords, etc. The profitability (ratio of net profit to revenue) of this business is off the charts, according to Sotovik editor-in-chief Sergei Kolyada, over 20%. In second place in terms of profitability is the sale of cameras, MP3 players and other digital equipment; sales of cell phones come next, and payment acceptance, sales of SIM cards and payment cards are at the very bottom.

Market participants generally agree with this situation. “ Trade in accessories is the most profitable, - confirms the president and main owner of the Svyaznoy group of companies Maxim Nogotkov. “The business of selling SIM cards also brings in good profits, and the most competitive segment now is the sale of phones.” “ We have the highest markup on accessories”, agrees Tatyana Moskaleva, head of public relations at Dixis.

But at the same time, this is also the most modest segment of the dealers' business, she adds: in 2005, income from the sale of phone cases, headsets and other additions to phones amounted to only 2.8% of Dixis' total turnover. Euroset has similar numbers, says its president Eldar Razroev. “The marginal profitability of the business [selling accessories] can reach 25%, but its share in sales is small,” notes Pavel Karaulov, managing partner of Divizion. “At some retail outlets, accessories account for 8-15% of sales, and in the total turnover of the company this share is even lower.”

According to Sotovik, the sale of payment cards and SIM cards brings dealers 42% of net profit, the sale of phones - 40%, and accessories - 13%. In addition, the accessories market traditionally has a lot of illiquid goods, with which the seller may have problems, adds Karaulov.

European phone sellers are also not focusing on accessories. “We make money mainly by connecting subscribers to cellular networks and by selling additional products like memory cards,” says Anti Trokudi, a spokesman for the Greek company Germanos, which owns one of the largest networks of cellular stores in Europe. “Selling phones is not such a profitable business, and neither is selling accessories.” Many accessories - such as Bluetooth headsets - are sold with the devices themselves, and people don't often upgrade them, she explains.

Russian companies are not embarrassed by the fact that their most profitable business brings them the least income. “We maintain profitability by expanding the range of products - selling digital devices, subscriber radio stations, smartphones, batteries, etc.,” says Maxim Nogotkov. In addition, cellular stores are introducing a variety of services - for example, printing digital photos or selling mobile content, adds Moskaleva. The whitewashing of the market also benefits profitability - in August last year, when the Ministry of Internal Affairs detained about 300,000 handsets illegally imported into the country and sellers raised prices for phones, Euroset’s net profit for the month immediately increased by $8 million, recalls Eldar Razroev. True, there are still gray importers on the market, so the fight against smuggling has not yet given the desired effect, he regrets. And Pavel Karaulov from Divizion believes that market participants are managing to maintain overall business profitability through regional expansion of networks and increased sales. “While growth remains extensive, there is a struggle in the regions for market share, but whoever wins this struggle will have to think about cutting costs and moving to an intensive development model,” he believes.