Presentation on the topic “1C: Fitness club. Director for development of the automation system "1C: Fitness Club" - about the development of his business and the pros and cons of partnership with "1C Basic Functionality"

1C: Fitness club– a program designed for maintaining management and operational accounting in fitness clubs, wellness centers, yoga studios, swimming pools, sports complexes, health institutions, etc.

Basic functionality

Working with clients:

Storing complete information about the client (full name, contact details, information about issued certificates, availability of club cards, valid subscriptions, data on visits, class reserves;

The ability to group clients in the database into certain segments and groups for further analysis;

Accounting for the issuance of subscriptions (the ability to record sets of services during sales, sale, activation, freezing, renewal and blocking of subscriptions, transfer to other clients);

Accounting for visits to a fitness club (writing off training and other services from a valid subscription, the ability to record one-time visits, statistics of visits by service clients and many other reports);

Pre-registration for classes and training;

Possibility of using plastic cards for identification (barcode, magnetic, contactless);


Accounting by discount cards (gold, silver, etc.);

Accounting for the rental of lockers and cells;

Work with corporate clients;

Printing contracts, as well as contracts from templates (templates can be customized as necessary).

Financial accounting:

Accounting for all cash documents (receipt orders, expenditure orders with various types of transactions);

Accounting of bank documents (receipts to the account, debits from the account);

Accounting for clients' personal accounts (deposits);

Accounting for various costs of a fitness club (rent, utility bills, taxes, etc.);

• Accounting for mutual settlements with accountable persons.

Personnel Management:

Drawing up employee work schedules;

• Planning duty schedules;

Control of staff time worked;

Management salary calculation (salaries, fixed parts, tariffs for exits, for visitors, percentage of the cost of services provided, percentage of the sale of subscriptions, goods and many other types of charges);

Analysis of employee performance;

Generating various reports.

Warehouse inventory accounting:

Accounting for the receipt of goods at the warehouse;

Inventory accounting by batch (FIFO, LIFO, average);

Retail sale of goods;

Write-off of materials according to standards;

Residue control;

Possibility of carrying out inventory;

The production of dishes is taken into account (Technological maps for the production of dishes, Write-off of ingredients at the time of sale, the ability to calculate the cost of dishes).

Carrying out marketing activities:

Sending emails to clients from the program;

Conducting social surveys to improve the quality of the fitness club and attract new clients;

Working with discounts and discount programs (discount cards, cumulative discount cards, based on the amount of visit, various gifts for clients, bonuses and others);

Analysis of the effectiveness of certain sources of attracting customers (advertising).

Conducting analytics on the work of the fitness club:

Generating various forms of reports on clients (the ratio of inflow and outflow of clients, mutual settlements with clients, obligations on subscriptions, visit statistics, popularity of subscriptions, class attendance and many other reports).

Analysis of financial results (profit, profit by clients, by employees, costs).

Warehouse reports (balances in warehouses, critical balances, TORG 29 report and other reports).

Possibility of controlling the club's work via the Internet.

Differentiation of access rights to information database data and control of personnel actions.

Automation of fitness club networks:

Working through a thin client;

Work via a web browser;

Possibility of organizing a distributed information base.

Wide range of connected equipment:

Fiscal registrars;

Barcode scanners;

Magnetic and contactless card readers;

Acquiring terminals;

Webcams.

In addition to the functionality of 1C: Fitness Club, the CORP version provides:

Interface Sales Manager: registration of corporate agreements and client contracts is provided, there is a functional block of the CRM system, analysis of the client base and carrying out marketing activities.

Interface Trainer: added the ability to plan group and individual classes, register client visits, and reports on training sessions.

Interface Fitness bar: sale of sports nutrition, drinks and dishes.

Connection of access control systems (ACS): SPHINX, Legos, Kronverk.

To maintain accounting and tax records, it is recommended to use the 1C: Accounting 8 program, which provides for downloading the necessary information from 1C: Fitness Club 8.

1C: Fitness Club

www.fitness1c.ru

To make it easier to master the 1C: Fitness Club program, you can use special training videos.

Educational videos

Training videos are compiled on the main points of working with the program. After looking at them, you can easily perform these operations in your program.

We recommend that you evaluate the ease of working with the program using a PRESENTATION from a company specialist or an ON-LINE DEMONSTRATION. After working with the program live, you yourself will be able to test the ease of use of the program for you and your employees. Some program features added for user convenience in the new version of the program are described below. 1. The built-in module for SMS mailings allows you to choose from several operators. You can choose the one that suits you best in terms of convenience and price per SMS. 2. Remote work is now possible via the Internet. You can connect to the program from anywhere in the world, and this is possible even with a weak Internet channel, such as a GPRS connection. 3. For your convenience, the ability to load data from an Excel document has been added to the 1C: Fitness Club program. If you have information saved in an Excel file (for example, a list of clients, a list of goods and services, a list of employees, etc.), then you can load it into the program and start working with existing data.This will help you significantly save time when entering the initial data.

Every business has a sweet period of initial growth. There is a lot of initiative, experimentation, little responsibility - after all, there is nothing to lose - and an invigorating sense of success. Anything above zero feels like an achievement.If the business idea turns out to be viable, the real “adult” problems have to be solved when the inertia from the initial breakthrough fades away and a serious step is required for qualitative transformations.For us, this moment came two years after we came up with and developed a product for automating fitness clubs. We were able to sell it ourselves, from scratch, to 300 clients - and there came a pause, a “plateau” zone.

There were three options for further growth - find an investor, continue on your own, or enter into a partnership with a federal brand. We chose the third option.A lot of things turned out as we expected, but a lot of things came as a surprise. What “growing difficulties” did we experience in partnership with the federal IT giant?

How we found a partner: from Helix to 1C: Fitness Club

In fact, we did not suffer the agony of choice for a long time. We almost immediately went to 1C, because for us it was largely a beaten track.

A little background. My partner, Denis Tyan, and I began to think about our business when we realized that we were spending more time on computer games at our desks than on tasks. At that time we were full-time programmers in a company that sold tights and lingerie.

First What came to mind was to become ordinary 1C franchisees: sell their “boxes” and have your own percentage of it. This is how we started our journey in business - however, we quickly got bored with just being businessmen.

Then we decided to make our own product. They didn’t look far for the idea - they used insights from their workplace and experience of cooperation with 1C.

As a result, we launched an industry program to automate the retail trade of underwear, clothing - in general, any product for which color and size range are important. And our decision worked: we quickly found clients, the software went into circulation.

This is how we realized that niche software products are a promising direction. They didn’t stop at clothes: next came a program for automating car washes, then for beauty salons.

Let me remind you that we developed all this while still remaining full-time programmers. But at some point, working “for my uncle” began to interfere with our business, and we left the company to go free.

We rented a tiny office - a room about 4 by 4 meters. The office was in Kuzminki, and, in addition to the fact that it was very small, it was furnished with furniture that was given to us out of the kindness of their hearts. We joked that this was a G+ class office, where G stood for “ghetto.”

Our first G+ class office in Kuzminki

It took a month and about 20 thousand rubles to register the LLC. By that time, hosting and domains had already been purchased and cost very little. Plus we splurged on three laptops for work. This is how we became the Helix company.

There was a lot of excitement, as well as happy accidents. One of the first employees of Helix was a programmer with a background as a fitness trainer. We were then actively developing our solutions and looking for new niches - and he suggested entering the fitness market, explaining that there weren’t a lot of automation products there. We didn’t even test this assumption - we agreed to try, and after a couple of months we had the first version of the program. The programmer, by the way, soon quit, but the product remained on the table.

Without really counting on anything, we sent out a newsletter - and unexpectedly saw a lively response! Several fitness clubs immediately purchased the product.

And almost immediately it became clear that the program was very crude. We opened the code and realized that we can’t live like this. In addition, clients began to have questions about the implemented system. It was bad. It was so bad that we started writing everything from scratch.

When we started refining, none of us even went to fitness clubs to train, let alone study their business processes. The only person who had any idea about the field left the company. But thanks to our first clients and their desire to cooperate, we penetrated very deeply into the essence of this business: we saw the specifics of the market and worked out all the nuances directly in practice. This is how the second version of the system appeared - it was already a high-quality working tool.

Working on the program

The process has begun. We realized that we had entered an absolutely uncompetitive market through a random tip. This direction turned out to be much more profitable than all previous ones. Today it brings our company 80% of all revenue, although we have three more products on sale.

But unexpected and active growth is not only joy, but also a lot of problems for small businesses. A team of 10 people was simultaneously involved in development, sales, logistics, and technical support - everyone was a Swede, a reaper, and a trumpet player.

And we seemed to be doing a good job - at some point the number of clients exceeded 300. However, this could not last forever. The process stalled; we did not understand how to grow further on our own.

At the same time, we had absolute confidence in the product. We knew that we were ready to work with large chain fitness clubs - but they looked not at the solution, but at the name. Few people wanted to trust the small company. Stagnation has set in.

Many companies at this moment begin looking for an investor who wants to invest in development. Sometimes they search for years, don’t find it and lose interest in their project.

We had an insight - we must become a 1C partner. The solution had been with us for a long time, and at that moment all the pieces of the puzzle came together.

Integration with an “adult” partner: feel like a beginner (again!)

It seemed to us that it would be enough to conclude an agreement, and we would immediately begin selling our product through the entire 1C distribution network throughout Russia. But no, not so fast!

Becoming a 1C partner is both easy and difficult at the same time. The company is interested in finished software products created for mass consumption (just like ours). There is only one “but”: in each of the areas, 1C selects only one partner who has the best expertise.

We had a lot of experience in the fitness industry and were actually pioneers with our solution, so we hoped that the company would recognize our expertise. After reviewing the project, colleagues from 1C entered into a partnership agreement with us and assigned the status of “Center for the Development of Circulation Solutions.”

However, this was only an intermediate stage in establishing partnerships. And the next, final one, became the most important - during it we had to seriously rework the product and build a lot from the beginning. Completely change the description of the program, fix errors according to vendor standards - the developers had to puff. Technical support had to be trained to work according to the new rules.

Each product operating under the 1C brand must have a detailed user manual. I wrote it with my own hand, having lost my life for one month.

Then there were several stages of testing and pilot implementations. And after that, we finally received a solid console and began to be called 1C: Fitness Club - this opened up completely different prospects and scales for development for us.

Main What we learned from this experience: partnership with a federal giant does not mean that in the next month you will receive explosive growth in sales. Not only do you have to convince the company to conclude an agreement with you, you also have to “finish” your decision. And it’s not a fact that the final version will suit the new partner.

Either way, it will be painful and you will have to spend quite a lot of time and money. The transition period can take up to six months: all this time you are processing the product to meet your partner’s standards, paying your developers, renting premises, and calculating the depreciation of office equipment.

This is a kind of second start for business, during which you will again have to leave your comfort zone and feel like beginners. True, now you have more specific prospects - after all, you are already doing what the federal partner assessed as potentially successful. And, of course, you will have to get off the beaten track, but it won’t be as difficult as when launching a startup.

No one will force you to sit at night coding while drinking your fifteenth cup of coffee. Large companies have established business processes: they will give you a well-developed plan that will allow you to work at a pace that is comfortable for a normal person.

Selling in a new way: distributors and brand power

Helix: Fitness Club had a standard sales process for a little-known company: collecting leads, calling potential clients, drawing up and presenting commercial proposals. Small fitness studios were much more responsive than large chains— small companies are usually more inclined to experiments and something new.

When we began the process of becoming 1C, it seemed to us that sales would skyrocket on their own, and our managers would breathe more freely. Not so! Not only did the work become less, we had to approximately double the sales department

We have access to the entire widest 1C partner network in Russia and neighboring countries - more than 7,000 regular partners in 600 cities. All links in this chain are involved in the distribution, implementation and maintenance of software based on 1C: Enterprise. The company's software is sold in Russia, Belarus, Kazakhstan and other countries.

To our usual process, which has increased significantly in scale, we have added participation in exhibitions, seminars and conferences. This turned out to be an extremely effective sales channel, thanks to the partner: at any of these events, a speaker from a company with the “1C” prefix immediately receives close attention from the audience. It was a pleasant surprise for us that we don’t have to prove our competence as an expert for a long time and persistently.

We achieved our goal. Soon after the transformation, we began to be invited to meetings by large fitness clubs: large and technological clubs in Moscow - FitnessMania, THE BASE fitness, Royal Wellness Club, Wellness Club First&Only, chains of clubs - TIGERCLUB.MOSCOW, ATHLETIC GYM, X-fit, AtletiK, sports centers - Yoga Federation, City Tennis Center in Novosibirsk.

From 300 clients we managed to grow to 1000 clubs. According to various expert estimates, the Russian fitness services market consists of about 5,000 clubs. This figure allows us to say that today we have automated every fifth club in the country.

Once upon a time this was an unattainable goal for us - and, perhaps, on our own it would have taken us much longer to achieve it. An established distribution network and the resources of a large brand are, of course, a great help for those who want to play big and sell their product to federal chains.

How 1C changed our team

The structure of our company has changed a lot. The team has grown approximately 3 times - while, paradoxically, the number of developers in it has remained the same. But we had to recruit a LOT of people for the sales department and technical support.

The “quality” of new applicants has also changed. And the point is not that they have become better or worse. It’s just that people who are looking for small “lamp” companies and people who want to work in corporations are two different types. The former are more experimenters, the latter are conservative, accustomed to following directions and working within a clear structure. And we needed to maintain the right balance between both.

When doing big business with a big partner, you need to keep your garage startup dreams in mind, but it's also important to stick to a long-term strategy. Therefore, we need both fresh ideas for development and clearly laid out plans from our employees. By the way, we generate new solutions ourselves - despite the fact that each of them needs to be agreed upon with a partner.

Our team managed to retain some people from the category of experimenters - they help us remain flexible, innovative, and interesting to the market. But the second ones also came, tailored to work in a corporation - they are ready to systematically move the business forward to a larger scale.

What does accounting have to do with it?

Console “1C” is a status, but at the same time it is also an ingrained stereotype in the minds of buyers.

In the minds of many, “1C” still evokes associations only with accounting. It can be difficult to convey to a person that the company has long ago turned into a large platform that allows you to write products for all industries on its basis.

We recently learned that our competitors are using this stamp to tell customers why they shouldn’t choose us. Like, why do you need another accounting program, you already have everything, but you need automation.

This , of course, annoys us - but, fortunately, this is not the 90s, when you can persuade a customer with the help of misinformation about a competitor. A modern manager knows how to delve into the essence of the product he chooses. At least we really hope so.

Well , and our task here is to convey to all potential clients the most accurate information about our solution as possible, dispel stereotypes and remove all objections.

Am I still an entrepreneur?

Company Helix appeared because we wanted to do something of our own and not depend on others. But in the end, because of the partnership with 1C, we had to make significant sacrifices: abandon our original name, completely remake the product, change the structure of the company. This is a little scary for an entrepreneur - at some point it may seem that you are turning into one of the cogs of a corporation.

But now Once we have overcome the initial challenges of transformation and integration, I realize that this is still our company - it has just become larger and has more resources for development. The increase in the number of clients from 300 to 1000 definitely does not allow you to regret the decision.

When we first came to 1C, we were in a daze and didn’t know where to move next. The very development of the business was under threat. Now we no longer feel like squirrels in a wheel - together with the giant, this wheel spins much faster and easier.

And if partnership with a large company is the “sacrifice” that must be made in order to achieve truly impressive results, then there is nothing to think about. This, after all, is one of the tasks of an entrepreneur: to realize when your own resources are running out and to find new points of growth.

A software product called “1C Fitness Club” was created to automate the work of wellness centers, health centers, yoga centers, fitness clubs, sports facilities and swimming pools.

Features of the 1C Fitness Club software product

This software solution very well automates management and operational accounting in various clubs, complexes, centers and institutions. This software product is independent, developed in managed software mode based on the 1C Enterprise 8 solution.

“1C Fitness Club 8” was not formed for the purpose of carrying out accounting or tax activities. For this purpose, there is a software solution “1C Accounting 8”, it is to it that the necessary information will be automatically transferred from the above-mentioned solution “1C Fitness Club”.

Customer Service

This system partition allows you to:

Maintain a client database with their photographs, divided into the necessary groups and sectors for further analysis of visits and statistics;

Manage subscriptions in 1C (manage a set of services in the event of activation, sale, continuation, freezing and complete blocking of the subscription, or otherwise - transferring it to another client);

Create a detailed client card (full name, contact details, availability of a club card, issued certificates, visit history, active subscription, linking a specific client’s ID tag and available activity reserves);

In the above-mentioned software product, count visits by clients of a certain establishment (write off the necessary services of the establishment from functioning subscriptions, keep track of one-time visits, conduct statistics of visits to the services provided and each of the existing clients, as well as other various reports);

Conduct pre-registration for classes and training;

To identify the client, use plastic cards - contactless, barcode or magnetic);

Take into account rental services for lockers and cells;

Issue silver, gold or other various types of cards;

Work using the 1C Fitness Club program with corporate clients and companies;

Using connected special equipment, independently print club cards;

Print contracts and agreements from forms and templates.

Carrying out financial accounting

The above section is formed from:

Mutual settlements with clients and accountable persons;

Cash desks (expenditure and receipt orders with various types of completed transactions);

Bank (receipt of funds to the account or debiting them from a specific account);

Personal client accounts, where it is possible for one client to hold several types of personal accounts at once;

Accounting for the institution's expenses (room rent, utilities, taxes, and other data).

Personnel management in the 1C Fitness Club program

Using this section you can:

Create a duty schedule for club employees;

Carry out a work schedule plan for employees of the institution;

Calculate the actual hours worked by employees of the establishment;

Conduct an analysis of the performance of employees of a particular club;

Conducting analytics

This section of the system allows you to:

Generate reports on existing clients (the ratio of inflow and outflow of visits, mutual settlements with clients, obligations on subscriptions, statistical data on visits, attendance at classes and subscriptions, as well as other reporting information);

Using 1C Fitness Club, analyze financial results (profit from clients, total profit of the club, profit from the establishment’s employees, necessary expenses);

Generate reports based on composition (balance of goods in the warehouse, critical balance (need to be quickly secured), reports on goods and other various reports).