home Magazine An example of a business plan for an economy class hair salon. Opening an economy class hair salon (outline business plan) Business plan for opening a hair salon

An example of a business plan for an economy class hair salon. Opening an economy class hair salon (outline business plan) Business plan for opening a hair salon

Hairdressing is one of the most ancient types of commercial activity; this business is not even afraid of various crises, since this service is in demand in any conditions. But in order for this activity to bring tangible profit, you need to do everything right, for this we invite you to consider our hair salon business plan, the payback of which is only 1 year.

First, you need to choose a form of registration for an individual entrepreneur or LLC; we have already written about the differences, advantages and disadvantages of these forms. If you choose an individual entrepreneur (which will be a more suitable option for most), the registration code for individual entrepreneurs in OKVED is “93.02 Provision of services by a hairdressing beauty salon”, the tax will be 6% of revenue.

Additional documents

premises rental agreement;

permission from the sanitary-epidemiological service;

permission from the fire department;

possible and other documents (a complete list can be obtained from the local authorities).

Location and premises

In order to choose the right location for a hairdressing salon, you need to conduct a competent analysis of the market in a particular region. Of course, we can say that it will be profitable to open a salon in the city center (but this is not always the case); the choice of location depends on the region and the demand in its individual areas.

When choosing a room, it is worth considering the possibility of expansion if required in the future. Also, you should not rent a room that is too cramped or too spacious; in the first case, all the necessary equipment may not fit, and in the second, this is an additional unjustified expense.

The demand analysis stage is one of the fundamental ones, since this step will determine whether the salon will be profitable or unprofitable. You need to conduct an analysis of all areas in the city where you plan to open a hairdresser. You can do this yourself or order services from the appropriate service. Below we have described an example of the result of a market analysis of one of the megacities.

Example - in Moscow, the number of newly opened hairdressing salons is growing every year (especially in the North-East Administrative District and North-West Administrative District), the price segment of the salon in these areas is different. Based on this information, we can conclude that opening a regular hairdresser in these areas is not the best idea. In addition, there are masters who work from home (who will also pick up potential salon clients). The reason why this area is in such demand is because of the increase in demand over the last 5 years in this area, over the years it has grown by as much as 400%. Below we propose to consider the business plan of a hairdressing salon for 2018 (for 2018, because the amounts are relevant for this year, in the future, taking into account the exchange rate, the amount may increase or become less).

Hair salon services

Depending on the class of the hairdresser, the list of services provided will depend. If this is a classic middle-class hairdresser, the list of services will be standard (the most basic). If this is an elite hair salon, the list of services will be much wider (solarium, shaving, spa, rare hairstyles (French braids, dreadlocks, etc.).

List of classic hair salon services:

men's and women's haircuts;

hair dyeing;

wedding hairstyles and others;

hair extension;

manicure and pedicure.

It is not necessary to have a wide list of services provided; it is much more important to focus on professional staff.

Equipment purchase

Since the purchase of equipment is the most significant item of expense, you need to buy only what is absolutely necessary (what both clients and employees will use), this does not mean that you need to save, but you also need to buy only what will be used.

Name	Quantity	Price
Barber chair		50,000 rubles
Hair dryers		40,000 rubles
Mirrors for clients		30,000 rubles
Waiting room furniture and TV		100,000 rubles
Covers and towels		5,000 rubles
Tools for a hairdresser (combs, hair dryer, gel, etc.)	all you need	75,000 rubles
Total		300,000 rubles

This is a list of equipment for an economy class hair salon business plan. If you plan to open a high-class salon, then you will need to add additional items to the equipment list, for example, if the salon provides tanning or spa services (you will need to buy the appropriate equipment).

Staff

The staff comes first in importance, since the number of potential clients of the hairdressing salon will depend on them. Recruitment of employees must be approached with extreme scrupulousness. For example, hairdressers may be (universal), but not all masters do both men's and women's haircuts equally well. If such a master does bad men's haircuts (then you will most likely lose potential male clients). In a hair salon business plan, the staff occupies one of the most key roles and we recommend that you pay maximum attention to them and hire only the best craftsmen.

In order to motivate hairdressers to do good work, they are usually offered a % of their total revenue. But no matter what reward system is used, you should not skimp on professionals.

Advertising

How aggressive an advertising campaign will be will depend on the number of competitors in a given city. If this is a relatively non-competitive area, one powerful advertising company at the start is enough and that’s it; if this is a larger city, advertising will need to be carried out periodically. In our business plan for a hairdressing salon, we allocated a significant monthly amount for advertising (taking into account the high competition).

sign near the hairdresser;

Financial plan

This is the hair salon business plan with calculations that we came up with. Of course, in each case the amount may differ, since much will depend on the region and many other factors.

The salary costs for hairdressers will also need to include a percentage of the earnings of each employee, since this percentage will be individual in each case; we did not include it in the business plan of the hairdressing salon.

“Where can I find a good business plan for my future business?” – this question worries many aspiring entrepreneurs. In part, you already have our answer by visiting this site. In today's publication, I offer a business plan for a hairdressing salon - a sample that can be used as a guide for building your business. Of course, you can download a hair salon business plan for free on the Internet, but will it meet your expectations?

Summary

This business plan for a hairdressing salon is a project for creating a hairdressing salon (hereinafter referred to as the Hairdressing Salon) with a payback period of 2 years.

Goals of creating a Hair Salon:

Implementation of a highly profitable project
Getting a stable income
Creation of additional jobs
Satisfying consumer demand for hairdressing services

Form of business activity: IP

Tax system: simplified tax system

Project funding sources: own funds, or bank loan at 18% per annum

Project payback period: 2 years

Payment of interest and borrowed funds begins from the first month of project implementation

Conditional project life cycle: 3 years

Project implementation stages:

Project implementation begins immediately after the Customer accepts the business plan, or after receiving borrowed funds. The main stages of the project and their deadlines are displayed in Table No. 1:

Implementation stages	Conditions for their fulfillment	Deadlines for their implementation
concluding an investment agreement to receive credit funds		1-30 days
obtaining credit funds	availability of the required package of documents	1-30 days
business registration. entry into the register, registration with the relevant authorities	availability of the required package of documents	1-30 days
searching for premises and concluding a lease agreement		1-30 days
search and hiring of personnel		1-30 days
obtaining the necessary permits	Availability of a lease agreement and personal medical records of staff	1-30 days
purchase and installation of equipment	obtaining credit funds	1-30 days
conducting a marketing campaign		1-24 months

General characteristics of the object

Absolutely all segments of the population need hairdressing services. The consumer, through cutting, styling, washing, and other types of hair care, wants to become neat and attractive. We can say that a hair salon is a private branch of a beauty salon, its basic level, which has the prospect of developing into a salon providing cosmetology services with proper management and appropriate investment. Therefore, a hair salon business plan is simply necessary for those people who have decided to start their own business in this service sector.

A classic hair salon is visited mostly by people who live or work nearby, which means the densely populated area when choosing a location for a hair salon is one of the decisive factors. A hairdresser is an establishment that provides services that can be called traditional, belonging to the economy class, their minimum range is haircut, styling, coloring. A business plan for an economy class hair salon is one of the most relevant projects today.

As a rule, the majority of clients in such hairdressing salons are regulars who have a “personal” hairdresser who often remembers the preferences of his customers. Unlike beauty salons, hair care treatments at the Hair Salon are inexpensive, and this gives an advantage in the number of middle-class visitors who can afford to use the salon’s services infrequently.

The procedure for documenting the work of the Hairdresser is simple:

Registration of individual entrepreneur or LLC
Obtaining a certificate
Permission from Rospotrebnadzor
GPN permission

The certification inspection procedure by a special inspection commission consists of:

Assessment of the qualifications of working personnel
Conformity assessments of workplace equipment
Compliance of working tools, cosmetics used, and other auxiliary materials

The hairdressing salon is planned to be located in a rented building. When searching for a suitable area, an economy class hair salon business plan should take into account the following factors, mostly determined by sanitary standards:

The minimum area in accordance with SanPin for the first workplace is 14 square meters, for each subsequent workplace - 7 square meters. m.
The Hairdressing Salon must have the following premises (zones) - a hairdressing salon (men's and/or women's), waiting area, staff room, storage room.
Availability of a separate entrance.
A hairdresser has no right to be located in a basement or semi-basement.
It is necessary to have running water (hot and cold water) and sewerage. In this case, a water supply to the workroom must be organized.
Each hair salon location must have at least 40 suites. In this case, the lighting should be mixed - natural and artificial.
Forced exhaust ventilation and air conditioning of workplaces must be equipped.
There must be a shower room for staff.
If the Hairdresser is located on the ground floor of a residential building, the mandatory consent of all residents of this and adjacent entrances is required.

Another important stage in organizing an enterprise is the arrangement of workplaces. When opening a Hairdressing Salon with 2 workplaces, you will need the following set of technical equipment:

Swivel chair
Hairdressing stand with mirror and shelf for tools
Mobile trolley for tools and auxiliary materials
One hair wash for 2 hairdressing stations
Electric water heater in the absence of hot water supply
UV Sterilizer
1 dryer for 2 hairdressing places
1 Climazon device for 2 workplaces

Another important point determined by SanPin is the presence of at least 3 sets of clothing and 10 sets for visitors per shift, consisting of:

2 towels
1 peignoir
and 1 napkin

The material for linen used in the Hairdressing Salon must be natural - cotton or linen. Despite the high price of such linen, it pays off with the possibility of repeated processing and long-term use. Laundry must be washed on the basis of an agreement with a company providing dry cleaning services. Washing in the hair salon will require additional costs for organizing a room for storing linen, and purchasing equipment for boiling it (according to SanPin rules).

You can also use disposable professional hairdressing plastic sets of linen for clients - this will have a positive impact on the image of the Hairdresser that cares about its visitors.

It is necessary to order the same work uniform for the staff in order to create your own style for the Hairdresser. If this is not possible, you can introduce a dress code system - a light blouse and dark trousers, or choose other colors that reflect the personality of the establishment.

In parallel with the paperwork, you need to search and recruit personnel. Each hairdresser must have a personal medical record. The main criterion for admission to the organization’s staff is the presence of professional skills confirmed by a diploma or certificate of appropriate training. The current legislation determines the number of hours required to be hired as a hairdresser - 1040 training hours.

The staff should consist of both experienced specialists and young hairdressers. The former have solid experience, allowing them to serve clients quickly and efficiently, the latter try to use new technologies in their work and follow fashionable innovations in the field of hairdressing. The combination of “new and old” will only have a positive effect on the work of the Hairdresser.

In addition to the masters, you will also need:

managing administrator, who can also perform the functions of a cashier.
cleaners – 1 person per shift. This point can be discussed with hairdressers, who can clean the premises themselves for an additional fee.
an accountant who can work under a contract if necessary.

It is necessary to conclude only a contract with the masters for a certain period, since there is an established stable tendency for hairdressers to leave after they gain some experience and “grow with a clientele,” part of which will follow them to a new place if they leave.

It is also necessary to include in the contract a clause on mandatory annual training. Taking into account the huge competition in the hairdressing services market, only real professionals who regularly follow the latest innovations in the world of beauty, improve their skills, and maintain a high level of service provision.

The hair salon's opening hours should be determined based on the beginning and end of the working day in nearby organizations. The work schedule of hairdressers should be discussed directly with them. For convenience, you can offer several options:

10 hour shift – every other day
6 hour shift – “morning-evening”
10 hour shift – “2 days in 2”

Based on the indicators of existing hairdressing salons of a similar type, one master can serve on average up to 10 visitors during a 10-hour shift. Although there are days when clients come more often, and days when they come less often. Considering the average bill for a service is 350 rubles, one master is capable of making revenue of 3.5 thousand rubles per shift.

Hairdressers' wages are usually 30-40% of revenue per shift. The responsibilities of the administrator include, among other things, accounting and control of all clients visiting the Hairdresser in order to avoid the provision of unaccounted services to friends, relatives, and acquaintances of the hairdressers. Tips from clients given personally to the master are not included in the enterprise’s profit. To simplify the work of control and accounting, you need to use the software developed by the 1C company - “Beauty Salon”.

An approximate price list for the services provided by the Hairdresser can be seen in Table No. 2:

Service	lead time	Price
Ladies haircut with hair wash Short hair Average length Long hair	30	350
Men's classic haircut	30	280
Men's model haircut (with washing and drying hair)	40	420
Men's haircut under the nozzle	30	220
Hair cutting	25	130
Creative haircut with hair wash Short hair Average length Long hair	45	560
Trimming hair to the same length	15	140
Bangs design	15	140
Edging	15	100
Beard care	25-30	240
Mustache trim	15	80
Drying hair under a dryer	15-20	50
Blow-drying hair (without styling) Short hair Average length Long hair	30	140
Hair styling (+ 1 styling) Short hair Average length Long hair	35	350
Ironing Short hair Average length Long hair	40	470
Evening styling (+ 2 styling options) Short hair Average length Long hair	40	860
Styling with curlers (+1 styling tool) Short hair Average length Long hair	80	470
Wedding or creative hairstyle Short hair Average length Long hair	90	1300
Men's formal hairstyle	40	500

Hairdressing business is a project with a quick payback that does not require large investments, but requires a special organizational approach for its successful implementation. The cost of equipment and other initial costs will be recouped in the first year of operation. Starting from the second year, the establishment will begin to generate net income.

The implementation of this business idea is a rather complex undertaking, so you must have a business plan for a hairdressing salon with calculations and determining the timing of the project. A ready-made business plan for a hairdressing salon will allow you to avoid all the mistakes that novice businessmen often make.

Marketing plan

Due to the economic sanctions imposed against our country and the ongoing crisis, the well-being of citizens began to gradually decline, thereby forcing them to resort to cheaper services, including hairdressing salons. During the first two quarters of 2015, about 25% of existing beauty salons closed, 20% of the remaining number were retrained as classic hairdressers with a slightly expanded range of services in the form of manicure and pedicure, solarium, and some cosmetic procedures.

However, due to lack of money, people did not get their hair cut less often, and therefore the number of visitors to hairdressing salons remained at the same level, even increased slightly due to the increase in the birth rate over the past 5-6 years.

The main problems of new hairdressing salons are unreasonable inflated prices, lack of a clear portrait of their client, and separation of client categories. The closure of many establishments also leads to:

low level of training of craftsmen and lack of experience of young specialists
lack of high-quality professional equipment
incompetence in matters of new technologies and fashion trends

These problems can be partly solved by timely retraining of personnel, subscription to specialized printed publications - HAIR’S HOW, YOU Professional, “Hairdresser Stylist Makeup Artist”, Season of beauty, “Beautiful Business”, etc. Simultaneously with the elimination of these problems, the competitiveness of the Hairdresser will increase.

Graph No. 1 shows the volume of the hairdressing services market over several years:

It is precisely the unstable situation in the market for the provision of hairdressing services that can help a start-up enterprise gain the trust of clients, provided that the service is of high quality and the formation of a bright positive image of the Hairdresser. The following activities can help with this:

advertising on colorful posters on nearby residential buildings
sending out flyers and mini-brochures by mail
advertising in local media
holding various promotions, organizing discounts and distributing coupons entitling them to discounts
creating your own Internet resource that regularly notifies your subscribers about upcoming events and talks about the services provided

Once again, it must be repeated that the success of a Hairdresser, including in competition, depends on the competent marketing policy of the establishment, the formed image, and on the organizational approach. The business plan of the hairdressing salon, or rather its availability, also plays a huge role. If you cannot draw up a hairdressing salon business plan yourself, or find an example of a hairdressing salon business plan on the Internet, use this description.

Production plan

Basic equipment for opening a Hair Salon:

working hairdressing chairs – stationary, screw, pneumatic, hydraulic
ceramic and plastic sinks
drylands, climazons
hair clippers, hair dryers, curling irons, curling irons, etc.
scissors, combs, clips, curlers, etc. tools
consumables (towels, napkins, conditioners, shampoos, hair dyes, etc.)

Staff

general master of men's haircuts
generalist for women's haircuts
administrator
cleaning woman

Financial plan

The forecast for the volume of hairdressing services for the billing period using the example of the Gagarinsky district of Moscow is presented in Table No. 3:

a period of time	service	implementation plan (people per month)	price	revenue (thousand rubles)
1-12 month		8000	from 350 to 3000 rubles	2800 - 24000
1-12 month		10800	from 400 to 5000 rubles	4320 - 54000
13-24 month	customer service weekdays	9000	from 400 to 3500 rubles	3600 - 31500
13-24 month	customer service on holidays (per year)	12000	from 450 to 5500 rubles	5400 - 66000

Conclusion

Despite the harsh conditions created for existence in the market, the Hairdressing Salon is a highly profitable establishment that has great prospects with the organization of competent management. The number of people who want to look beautiful, stylish, and neat is not decreasing. A hair salon business plan is a prerequisite for the implementation of the idea. Provided the necessary funds are invested in the project, the implementation of this business plan is not difficult and is accessible to almost everyone. The payback of the project within two years is confirmed by the analysis carried out in the project description. Consequently, financial investments in the implementation of the project are completely justified.

Hairdressing salon services are steadily in demand, so there is a dynamic increase in the number of hairdressing salons in 2017 compared to the previous decade. A ready-made business plan for a hairdressing salon will be useful to those entrepreneurs who have the necessary start-up capital and are ready for high competition in this market.

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Services

List of services provided:

a haircut;
shaving;
creating model hairstyles;
hair dyeing, highlighting, coloring;
braiding;
perm;
drying and polishing hair;
hair treatments;
styling - evening, wedding and everyday;
hair extension;
hairdresser visiting your home.

Relevance

Opening such a business makes sense for a number of reasons:

use hairdressing salons regularly (each client visits the salon at least once a month);
you can choose one of the hairdressing salon options based on the amount of starting capital;
organizing a small business is much easier;
Quite a quick payback period.

Types of hairdressing salons

There are several types of hairdressing salons:

economy class cabin;
business hair salon;
children's hairdresser;
men's hairdresser.

Economy class hair salon

A standard idea for opening that does not require a large investment of money. Perfect for beginners. This type of enterprise is characterized by a discreet design, a minimal set of equipment and budget prices for services.

Economy class advantages:

accessibility of services for the average client;
prompt service;
convenient location (example: in a residential area).

periodically occurring queues;
low level of service;
use of inexpensive cosmetics.

Business class cabin

Advantages of a business class hair salon:

the cost of services corresponds to the quality;
high level of customer feedback;
feedback system;
qualified personnel;
comfortable environment;
no queues.

Disadvantages of such a salon:

large investments;
the business is designed only for solvent clients;
Considerable business experience is required.

Children's hair salon

A unique solution where you can organize an establishment in the form of a stylish salon with a gaming room.

Advantages of a children's hairdresser:

the opportunity not to get hung up on the high cost of the interior (for children, the main thing is bright and colorful design);
the uniqueness of such a business;
low competition;
ample opportunities for promoting the salon;
narrow-profile services aimed at one group of consumers;
reasonable prices.

you need to look for premises closer to a kindergarten or school;
unstable demand (decrease in demand on weekdays and increase on weekends);
the need for specialized equipment, as well as the design of the waiting area;
the need to create an atmosphere favorable for small clients;
more thorough inspections by government agencies;
strict adherence to safety precautions and sanitary standards;
difficulty in recruiting personnel (foremen must also be psychologists).

Men's hair salon

Business advantages:

minimum set of services;
no need to purchase large quantities of cosmetics;
simplicity of haircuts (50% of clients ask to shorten their hair and only 15% require a model haircut);
service at low prices (except for model haircuts);
small investment of time per client;
low competition.

Disadvantages of a men's hairdresser:

long payback;
large investments;
difficulty in selecting employees who can both cut and shave.

Photo gallery

Economy class hair salon Business class hair salon Children's hair salon Men's hair salon

Market description and analysis

Description of the hairdressing services market:

the main way of pricing a business is to use low prices;
method of promoting the organization - discounts, seasonal promotions;
the most profitable segment of the market is the average one, where an audience with an average income of 30,000 rubles is addressed.

Market analysis:

There are more than 30 thousand hairdressing salons throughout Russia. Of these, 17% is the Moscow region.
As of 2019, only 900 enterprises are network enterprises.
Most hair salons are a separate business aimed at regular consumers.
Barriers to entry into the market are low, so any entrepreneur can easily start a hairdressing business. Customer service is provided by territory, so competition is reduced.
About 60% of the market is occupied by economy-class hairdressers. About 40% of enterprises belong to the middle class.

Main competitors:

salons that have been operating for a long time and serve regular customers;
economy-class hairdressing salons (their advantages lie in low prices - less than 260 rubles per haircut).

Detailed instructions on how to draw up and implement a business plan for a hairdressing salon are shown in this video.

The target audience

The main target audience for Russia and Ukraine are women aged 18 to 35 years. They account for slightly more than half of the visits.

The share of revenue by gender is divided as follows:

men - 35%;
women - 55%;
children and adolescents under 18 years of age - 10%.

The age of clients is divided into several groups according to frequency of visits:

40-55 years old - 30%;
25-35 years old - 30%;
60+ - 15%;
15-24 - 15%;
1-15 - 10%.

Potential buyer profile:

women from 20 to 45 years old;
men with average earnings from 19 to 50 years.

Competitive advantages

The main features that will distinguish this business from its competitors:

close location to residential buildings;
low prices for any client;
friendly and attentive attitude towards clients;
cards with one-time discounts and a review system;
using a mobile application to make an appointment for a haircut;
advanced training courses for hairdressers;
trainings to improve the employee’s competence in relation to the client;
if this is a children's hairdresser, then it makes sense to make a playroom;
loyalty card for regular customers;
use of proven cosmetics;
unexpected gifts for new visitors.

Advertising campaign

Business promotion through social networks. Preferably Twitter, Instagram, Odnoklassniki and VK group.
Development of a price list posted at the entrance to the salon.
Distributing leaflets near the metro and places close to the enterprise. It would be a good idea to include discounts or promotional codes on the flyers that will allow the client to receive inexpensive services.
Placing a sign with an intriguing name.

Step-by-step instructions and what you need to open

Below are instructions for opening a hairdressing salon from scratch step by step:

Preparation of the necessary documentation.
Search for premises and repurpose it for a future hairdressing salon (renovation if necessary).
Search and hiring of employees.
Marketing events.

Documentation

The list of documents required to carry out the activity is presented below:

certificate of registration of an individual entrepreneur with an open bank account (obtained from the tax office);
lease (purchase and sale) agreement for premises;
permission from the fire service and SES (contact the Ministry of Emergency Situations);
hairdresser certificate (if you plan to do the service yourself);
permit for waste removal;
certificate of commencement of business activity;
contract for the treatment of premises (disinfection, etc.);
journal for recording the use of chemicals.

The approximate time for collecting documentation is 1.5 months. The estimated cost of the list of documents is 10,000 rubles. The recommended choice of taxation system is simplified.

Room and design

The premises can be rented or purchased entirely.

Basic requirements for the premises:

availability of running water and ventilation;
fire exit;
one workplace must occupy at least 7 square meters. m.

The estimated area of the premises is no more than 40 sq. m. The average market rental price is 12,500 rubles/month.

The design of the room should create a cozy creative atmosphere. It is recommended to use paintings or wall paintings as accessories. The floor should be laid with non-slip, easy-to-clean tiles. The walls should be covered in such a way that the surface can be easily cleaned.

Equipment and inventory

Necessary equipment and inventory.

Additionally, it is worth mentioning that the ordered sets are designed for 4 months of work.

Set of tools Barber chair Hair salon mirror Floor shelves

Staff

Below is a list of expected states.

In order to save money at the initial stage, it is worth taking care of accounting.

Calendar plan

Below is the project implementation plan according to the calendar.

Thus, it will take 4 months to start the organization's activities.

Financial plan

First, let's reflect the total expenses for one year, presented in the table.

It is possible to reduce costs if you pay salaries from the company's revenue. For example, 40% of the proceeds will be allocated to employee salaries.

The income planning for 2018/2019 is presented below.

Profit calculation.

Plan for the second year.

In this case, expenses in the second year will look like this.

Then the expected profit for 2019/2020 will be.

Risk analysis

Criterion	Risk level	Description of the risk
Seasonality	Short	People go to hairdressers in the same way and this does not affect the weather conditions in general.
Irresponsibility of staff	High	For every 110 employees, there are 5 incompetent ones; accordingly, programs are needed to eliminate or hire a new employee
Robbery	Average	As a rule, the profit is not so high as to rob a salon, but properly securing your enterprise will be a plus.
Poor salon location	Average	When choosing even a rarely visited place, a stable flow of customers will be noted, but it is beneficial to choose only crowded and residential areas.
Competition	High	At the regional level, competition may be low, but large chain stores pose a serious threat to small businesses.
Changes in legislation	Short	Tightening business rules. This risk is minimal.

Income and payback

Income and payback indicators will look like this:

estimated revenue for 2 years of operation of the enterprise is 8.2 million rubles;
the payback period for the project is 5 months;
It is possible to increase income by increasing the average bill by 15%. Accordingly, the cost of a haircut will be 670 rubles;
the estimated profitability of the project is 11.4%.

Fashion for certain types of business comes and goes. Vape shops open at tremendous speed, occupying all available rental space like an infection, and then close at the same speed. But there are services that people will always use, regardless of fashion. Today we will look at a business plan that will tell us how to open a hairdressing salon from scratch and avoid all the pitfalls.

Is it profitable to open a hairdresser?

The payback period for this business varies from 1 to 2.5 years, which is quite good indicators. One hairdressing salon can passively generate high profits, and in the future, creating a network of hairdressing salons, at least at the city level, can increase income even more.

However, like any other business, there are pros, cons and risks.

Pros:

People's hair and nails will never stop growing. Therefore, this business has stable demand and will generate profit even in a crisis. Of course, in a crisis people have less money, they will prefer cheaper services and you must adapt to your clients.
There is room to grow. You can always expand your existing hairdressing salon by opening additional rooms, for example, for manicure, or launch the same hairdressing salon in another area of the city.
If the business stays afloat for the first 3 years, then most likely you have hit the mark and it becomes a cash cow. Most hair salons close in the first year because entrepreneurs make mistakes. They make a terrible design for a room that you never want to return to, they make a mistake with the location or with something else. If you managed to survive for 3 years, most likely your business will continue to survive.
Regular customers can make up the lion's share of your profits.

Minuses:

Large upfront costs that may never pay off
Very complex business organization
Big competition
A nice design is important for this type of business, so you will have to spend money on renovations

Some aspiring entrepreneurs wonder Is hairdressing a risky business? The answer to this question will be more positive than negative. Any business is a risky business. A huge number of external factors can burn all your investments, or, on the contrary, increase them many times. The only question is how much money you are willing to risk.

Risks:

Unqualified employees. If you select personnel who do their work poorly, you will immediately destroy your business. Word of mouth will do its job.
Lack of clients. This can be caused by an incorrectly chosen type of hairdresser or an incorrectly defined target audience.
You may not have enough money. Very often, development eats up your savings. If you are planning to launch a large establishment and your budget is calculated back to back, you may not have enough money to break even.

Types of hairdressing salons

First of all, you need to decide whether you want to open an economy class hairdresser or a large beauty salon? Let's look at the pros and cons.

Economy class

These hair salons are usually located in residential areas, shopping centers or somewhere else. They do not differ in anything original from the gray mass of competitors, either inside or outside.

Pros:

Minimum investment
Easy to find staff

Disadvantages and risks:

Small profit
People have been living in their areas for years, and when you open your establishment next to their houses in a residential area, it is not at all a fact that they will come to you. Very often they continue to go to other trusted establishments. Therefore, it is very important not to make a mistake with the place.

Economy class hair salon

Beauty saloon

Elite hairdressing salons are already a more serious business and they require full commitment from the entrepreneur when starting up. You can’t just take a room with a leaking roof and a stench and raise the price tags. The client should receive positive emotions from everything: a beautiful sign, interior, comfortable chairs, well-groomed hairdressers and a sweet smiling girl at the reception. Only then will he be ready to pay a lot for a haircut and come back again.

Pros:

High profit
Loyal customers will come to you across the city

Disadvantages and risks:

Very complex organization
Large expenses for absolutely everything
You cannot hire unqualified employees without work experience
It is necessary to come up with a general concept and make a beautiful renovation
Without due diligence, there is a high probability of losing your entire investment.

Large beauty salon

Children's

If you want to sharply narrow your target audience and are figuring out how to open a children's hairdresser, then the essence here is exactly the same as in adult establishments.

You can open a cheap, simple and not very profitable one. Or you can invest a huge amount of money and launch an entire beauty salon for children.

The only distinguishing feature is that you need to find a place where a large number of children and their parents will intersect. It wouldn't make sense to open a children's hair salon in some office district. Your reference points should be kindergartens, schools and various children's clubs.

At home

Opening a hairdresser at home is a very interesting option for those who are tired of their bosses and want to start working for themselves. All you need is regular loyal customers who will regularly come to you and invite their friends.

Since you work from home, you won't have a big sign that will let people know that this is a hair salon. Therefore, you need to create profiles on social networks and try to promote them.

As for the official operation of the business and paying taxes, difficulties may arise here. The fact is that in order to operate legally, hairdressing salons must meet sanitary and epidemiological requirements. It is very difficult to do this at home.

What does it take to open a hairdresser?

First of all, to open a hairdressing salon from scratch, you need to register an individual entrepreneur. We recommend registering an individual entrepreneur because it is much faster and cheaper than an LLC. In the future, when things get better and you want to create a large chain of hairdressing salons, you can return to this issue.

To provide services to hairdressers and beauty salons, when registering, you must select OKVED 93.02.

Necessary stack of documents

To officially open a hairdressing salon, you need to obtain the following documents:

Certificate of registration of individual entrepreneur
Certificate of ownership or lease agreement
Conclusion on sanitary and hygienic requirements from the SES
Permission from Rospozhnadzor
Permission from the local administration
Project documentation with communication systems
Agreements with utility organizations

Sanitary and epidemiological requirements

Hairdressing salons are under the control of the SES, so to start our business we need to pass certain sanitary and epidemiological requirements. These requirements can be found in document SanPiN 2.1.2.2631-10, which was approved by Resolution of the Chief State Sanitary Doctor of the Russian Federation dated May 18, 2010 No. 59.

Requirements, availability of separate premises for:

Storage of equipment and waste
Bathrooms and rest rooms for staff
Equipment cleaning room with hot and cold water

Linen that is used more than once, for example, towels, capes, rags, must be washed. To meet the requirements of the SES, dirty linen must be handed over to the laundry under an agreement, or you need to equip a separate room for laundry in your hairdressing salon.

You can download the official document of the sanitary and epidemiological requirements of the hairdresser from our website.

List of services provided

In order to open a small or large hairdressing salon, we must clearly understand what services will be provided to visiting clients.

The larger your establishment, the more services from this list you will provide. It should be understood that there is no point in organizing hair spa treatments for an economy class hairdresser. And the lack of opportunity to wash your hair will clearly not be a plus for an elite beauty salon.

Standard services that ideally should be provided even in an economy class hair salon:

Hair salon services for middle class clients:

Services of large beauty salons:

Stylist services
Creating an individual image
Author's haircuts
Professional make-up
Hair spa treatments

Step-by-step instructions on how to open a hair salon from scratch

Below you can see the approximate plan for launching your own hairdressing salon. Business planning is influenced by many different factors: the city, your budget, competition and others. Of course, the few steps presented below are not some kind of paradigm. Always go beyond and do not strictly follow other people's plans. Ours will show you only an approximate route.

Step 1 - defining the type

The first thing we must do is decide what audience we are counting on and how much money we have in our pocket. We have two options: an economical hairdresser or a large beauty salon. Based on your budget, strength and self-confidence, you need to make a choice.

Step 2 - IP registration

We have already talked about this above, so we will not focus too much on it. Registering an individual entrepreneur
with OKVED 93.02.

Step 3 - choosing a location and premises

You need to select a room for a hairdresser taking into account that one workplace takes up about 6 sq.m. Therefore, you need to think in advance about how many employees will work for you.

Economical hair salon	Beauty saloon
It is usually located in residential areas and does not require large expenses. A small room of about 50 sq.m. will do. Also, some minor cosmetic repairs and a fresh sign are needed.	Before selecting a room, you first need to think through the general concept and approximate design. This is what we will base our choice on. It is best to locate somewhere in the city center so that people from different areas can get to you relatively quickly. The ideal option would be a room with parking. Expensive repairs will be required.
Rent 30,000r/month	Rent 150,000r/month
Repair RUB 70,000	Repair RUR 1,500,000

One workplace occupies 6 sq.m.

Step 4 - purchase of equipment

The larger the hairdresser we open, the more equipment we will spend.

		Economical hair salon		Beauty saloon
Name	Price	Qty	Total	Qty	Total
Chair for client	7.000	4	28000	20	140.000
Mirror	4.500	4	18.000	20	90.000
Washing	10.000	2	20.000	4	40.000
Tool shelf	3.000	4	12.000	20	60.000
Tools	100.000		100.000		500.000
Administration desk	25.000	1	25.000	1	25.000
Sofa in the waiting area	16.000	1	16.000	3	48.000
Coffee table	5.000	1	5.000	4	25.000
Hanger	8.000	1	8.000	5	40000
Total:			232.000		968.000

After preliminary calculations, the cost of equipment for a small hairdressing salon will be 232,000 rubles, and for a large beauty salon 968,000 rubles.

In our calculations, average indicators were used. In some cases, the cost, for example, of a mirror can be 15,000 rubles for an elite salon, or 1,500 rubles when purchased on Avito for an economical establishment.

Step 5 - recruitment

Your employees are your most important asset, after your customers, of course. Many clients choose approximately the same hairstyles, the same hair salons and the same hairdressers from year to year.

It is important for you to do everything to ensure that the client returns to you a second time. It might even be worth holding promotions “First 5 visits with a 20% discount”

But that’s not about that now. Your employees have the biggest impact on your customers. Therefore, before hiring a new employee, you need to understand what emotions the client will have after communicating with him.

For both expensive beauty salons and economical salons, it is important to hire the most professional, positive and sociable employees.

Hairdressers' salaries are usually 20%-40% of revenue

In the future, it is necessary to monitor which specialists are most often booked for an individual appointment and draw certain conclusions.

In addition to the craftsmen, you will need a couple more employees.

Cleaner with a salary of 11,000 rubles
Administrator with a salary of 25,000 rubles

Step 6 - advertising and attracting clients

At the last step, you need to turn on your imagination to the maximum and try to remember what you read in books about marketing.

Be sure to create profiles for your establishment on social networks. Conduct various competitions and promotions. Order advertising on local TV channels and news sites.

Expenses

	Economical hair salon	Expensive beauty salon
Initial costs
Equipment	232.000	968.000
Repair	70.000	1.500.000
Consumables	150.000	400.000
other expenses	20.000	50.000
Total:	472.000	2.918.000
Monthly costs
Cleaner and administrator	36.000	47.000
Consumables and other costs	35.000	90.000
Rent	30.000	150.000
Total:	101.000	287.000

Profit and payback

Now we come to the most interesting part, let’s calculate the profit and payback of the hairdresser.

It should be noted that our calculations are close to favorable conditions. In real conditions, the net profit may be lower, and the payback for the hairdresser may take longer.

Conclusion

We showed you a real business plan on how to open a hairdressing salon from scratch. This business is quite complex in organizing processes, but if you can establish them and receive a stable flow of clients every month, the return on investment will not be long in coming.

Opening your own business has never been easy. Many questions always arise, the solution of which is best done gradually, but urgently. To open a hairdresser, you will need not only finances, but also your own physical labor and worries. Of course, if you develop or use a ready-made scheme of actions aimed at opening a hairdressing salon from scratch, then things will go much faster. The best option for such a scheme is a business plan for opening a hairdressing salon from scratch, drawn up taking into account all the features of this business and the specific conditions of a given place, a given area of the city.

You can figure out and understand how to draw up a business plan for a hairdressing salon only by reading on Internet sites with samples of business plans for hairdressing salons with calculations. There is plenty of such information on the Internet that is very useful at the initial stage of business.

Key project indicators:

The cost of the project is 600,000 rubles.

Average monthly revenue is 65,000 rubles.

Profit - 40,500 rubles.

Payback -1.5 - 2 years.

Where to begin

The most logical way for a business to start is with registration actions, with determining the form of future activities. Numerous examples prove that the individual entrepreneur form is more suitable here, since it involves a simplified form of taxation and minimization of tax payments themselves. The second condition for rapid progress to success will be that the entrepreneur has a certificate confirming his completion of hairdressing courses. These points are well specified in ready-made business plans for a hairdressing salon, which are now abundant on Internet sites.

You will also need certificates from the sanitary and epidemiological station and state supervision. Such documents can be obtained by selecting and arranging suitable premises in accordance with the purpose of the business. Specialists from these authorities must inspect the premises of the future hairdressing salon and only after that they can issue a permit to operate.

A businessman must take care in advance of the list of services that will be provided to clients in his establishment. For starters, a standard set, which is in demand in almost all similar establishments, is more suitable. And as it develops, it will be possible to supplement the number of services that are profitable and in demand by clients.

The instructions for the first steps in the hairdressing business will be the following:

registration steps;
renting or purchasing suitable premises;
work permits from the SES and fire safety inspection;
recruitment of workers, both certified craftsmen and technical workers.

In order to spend as little time as possible on registering a business, you can use a simplified scheme, which involves selecting the appropriate OKVED code and the optimal sequence of steps for independent registration actions. If you lack time, you can entrust this work to a lawyer who provides similar services to clients.

It is important that ready-made examples of hair salon business plans differ from similar documents for beauty salons. And the main difference is the list of services provided. The easiest way is to develop a business plan for an economy class hair salon; it will cost much less.

Selecting a room

When choosing a premises, it is important to decide in advance the issue of the establishment’s proximity to the city center or to a residential area. The fact is that renting premises in the city center is much more expensive than the same area on the outskirts. With a higher rent, the entrepreneur will be forced to increase the cost of services provided in order to recoup his costs. But in a residential area, if clients remain satisfied with the quality of work of the hairdressers of your enterprise, you can very quickly get a regular clientele, which will provide the revenue required for the establishment to break even. This will be facilitated by moderate pricing, which is only possible with low rents.

The area of the premises must correspond to the number of workplaces for hairdressers who will work in the establishment. According to SES rules, one hairdressing chair must have at least 2 square meters of area. From this norm, you can calculate in advance the entire required area of the room. It should be noted that in addition to the workroom, you will also need a small room for waiting for clients and a second one for the administrator and accountant. If you draw up a business plan for the organization and development of a hairdressing salon, then it must take into account the need to increase the area of the establishment as it develops. It’s better to immediately rent a larger premises rather than, at some stage of development, relocate all the property of the establishment and ready-made design ideas to another location.

The question itself – whether to buy a premises or rent it – depends on the availability of funds from the entrepreneur at the stage of business formation. Both forms have their pros and cons. When renting, you do not need large funds at the beginning of work, but the purchased space will no longer require significant monthly payments to the owner of the premises, but the initial investment will increase significantly.

Hair salon equipment

Of course, the entrepreneur’s expenses do not end with renting the premises. The second significant expense item is the purchase of equipment for the enterprise and consumables. It is better to immediately find equipment suppliers who already have good recommendations from operating hairdressing establishments. This will guarantee the good quality of the equipment, and you can also count on the consulting services of the supplier in the first steps of the business.

The set of equipment for the work of masters includes:

two scissors for each hairdresser of a different type (thinning and cutting);
one hair dryer for each workplace;
shaving accessories for each man's chair (two sets for each master);
cutting machines (two for each workplace);
a set of combs of the required assortment;
large mirrors for each chair;
wardrobes and hangers for clients' clothes;
washing sinks for washing hair (according to the number of chairs);
tool shelves or tables for each master.

Consumables purchased from a supplier are usually calculated for a month of work, or better yet, for three months. This delivery mode will guarantee uninterrupted operation of the establishment for an entire quarter at once.

Staff

The staff will have to include not only experienced hairdressers, who are not easy to find, but also beginners who have just completed training courses in hairdressing. You can start recruiting newcomers right where they are trained – in courses. But it will be possible to lure experienced craftsmen to your establishment only with higher wages and other advantages in working conditions.

If you hire only graduates with brand new certificates of completion of an educational institution, then there is a risk of getting a not very good reputation among clients. This can have a negative impact on the establishment’s profits, and therefore on its profitability.

There is no dispute - an experienced master will be able to do a client’s hair much faster and with better quality than a beginner who has just completed a professional training course. And visitors see all this very well and take everything into account for the future. If someone was dissatisfied with a visit to your hairdresser, then their next visit can be expected no earlier than six months later, or even more.

Production plan

Let's consider the production plan of the establishment, which should be an integral part of any business in the service sector, and in particular the business plan of a hairdressing salon. If you plan to open not just a hairdresser, but a hairdressing salon, then you will have to add a whole range of services to the list of services provided. This will include not only haircuts, curls and hair coloring, but also pedicure with peeling, manicure with photoepilation and solarium. The functional and social purpose of such a salon will be to maintain clients in excellent appearance and good physical condition.

Typically, hairdressing salons provide services to visitors using professional-grade medications. And manicure and pedicure are performed not only as professional treatment and varnishing of the nail areas, but also as comprehensive care for the skin of the hands. The salon also uses facial masks, peelings, and massages.

If you perform manicures and pedicures regularly, the client’s hands and feet become healthy and beautiful in appearance, and their youth is maintained for a long time. Hair salon masters must be fluent not only in cutting hair, but also in various techniques of nail extensions and eyelash lengthening.

The owner or founder of a hairdressing salon should see the benefit of renting premises for an establishment in a large shopping center, where there is always a crowd of visitors. An area of this room of approximately 150 square meters will be sufficient. meters. Of this area, 110 meters would be wiser to use for production purposes, and 10 square meters. meters - to warehouses. It will also be necessary to allocate a small corner of about 10 square meters. meters for the administrative office. At the same time, excess, unused space will reduce the profitability of the enterprise and its profitability. After all, the rent for the premises increases in direct proportion to the increase in its area.

An establishment of this scale will only need to hire four hairdressers, two cosmetologists and an administrator with a cleaner. Accounting services can be obtained from free visiting specialists working under a contract. It is quite enough for an accountant to be at work once or twice a week. The administrator can work on a week-to-week schedule, and the cleaner must wet-clean the premises at the end of each working day. Once a week, a general cleaning of the entire hairdressing area is also required.

An organizational plan, along with a production plan, is always an important part of the overall business plan for a hairdressing services enterprise. This section of the business plan must include a list of all activities of the organizational plan. This includes purchasing the necessary equipment, purchasing and arranging furniture, hiring service personnel and supplying consumables.

The production plan must take into account the exact amount of equipment, the number and location of interior elements and furniture. It is also strictly necessary to take into account all members of the work team. =

Financial plan

The initial stage of any business is rarely complete without capital investments. This also applies to opening a hairdresser. Let's try to predict the costs at this stage and get at least an approximate amount of investment, without which it is simply unthinkable to open your own business in this service sector.

To open a hairdresser you will need:

registration expenses for individual entrepreneurs – 5 thousand rubles;
to buy or rent premises - 100 thousand rubles;
for the purchase of necessary technological equipment - 15 thousand rubles. per master;
for the purchase of consumable materials for the quarter - 20 thousand rubles;
advertising expenses – 5 thousand rubles.

Advertising is a factor on which the effectiveness of the project largely depends already at the first stage of work. At this stage, you can get by with free advertising in the form of leaflets on billboards. But to seriously work on a marketing plan, you will need online videos, notes or short messages in the media. The competitiveness of an establishment also depends on advertising activities. But this is mainly at the first stage of business development. Further success will be largely determined by the skill of the hairdressers and the overall quality of service, a cozy and modern environment in the workroom, as well as the courtesy of the hairdressers towards visitors.

In addition to the listed expenses, you will also have to pay for the work of an accountant. For this, at least 50 thousand rubles must be included annually in the business plan for the provision of hairdressing services. But the wages of hairdressers should be at least 40% of their income per day of work. If the hairdressing salon is planned for seven chairs, then the daily net profit with all expenses can be up to 3,500 rubles. To this should be added those consumables that are used for services to clients at a price significantly higher than their cost. This also provides significant profits. With such income, the payback period for the initial investment usually does not exceed one to two years. Of course, in opening a hairdressing salon, as in any business, there are inevitable risks. They may be associated with an inaccurate assessment of client potential and an underestimation of the impact of the competitive environment on the business. Any business should be prepared for this in advance; financial provisions should also be made for this in planning.

The pace of promotion of the enterprise and the quality of the services provided play a big role. It is also important to choose the operating mode of the establishment that is optimal for the amount of profit. You just need to take into account those hours when the influx of clients is greatest and ensure the highest intensity of work during these periods. If this is the city center, then the most intense work occurs during the lunch break in neighboring organizations. But in residential areas, the influx of customers usually occurs in the evening.