home Magazine Selling sports nutrition: opening our own store. Your own business: selling sports nutrition How to sell sports nutrition correctly

Selling sports nutrition: opening our own store. Your own business: selling sports nutrition How to sell sports nutrition correctly

In any area, be it trade, services or production, a business can be launched only when the area (more precisely, demand) grows. It's simple: when demand grows, each new player will be able to join it with minimal costs. But if the area is in a state of stagnation, in this case, in order for a new player to locate in it, it is necessary to snatch clients from existing companies, and this is actually very difficult.

And one of the areas in which there is growth, despite the crisis in the country, is sports nutrition.

And one of the ideas that is spinning in my head is the “production” of these same proteins.

In general, it was not by chance that I put “production” in quotation marks. The fact is that this entire industry consists of two groups of companies:
- the first produces the raw materials itself;
- and the second one buys bags of these raw materials from the first ones, adds flavoring additives, packages them in beautiful packages and puts them on sale.
That is why this business is not something complicated.

1. Regarding producers of raw materials, there are both Russian and Western ones. Below is an overview of the main producers of raw materials.

1.1. Arla products

The brand of whey concentrate is Lacprodan®. The largest concern with factories around the world: Denmark, Argentina, Switzerland, Norway.
ARLA also produces whey isolates, and, unlike other manufacturers, hydrolysates. Hydrolyzate is whey protein that is partially “decomposed” (by hydrolysis) into its components. The most technologically complex product among the whey proteins, and the most expensive - many times more expensive than concentrates. The advantage of hydrolyzate is its absorption rate. The absorption time depends on the degree of hydrolysis; in ARLA products it ranges from 6-10% to 30%.
ARLA products are packaged in 15 and 20 kg bags.
Concern website www.Arla.com

1.2. Hochdorf Whey Protein

Plant: Hochdorf (Switzerland)
Product: LEDOR 80
Plant website www.hochdorf.com
Swiss whey protein concentrate 80% The sweetest of all because the lactose content is almost 9%
Chemical properties per 100 g.
Protein - 76.5-86.3%
Water (102°C) - max.5.0%
Fat - max.6.39%
Carbohydrates (lactose) - max.9.81%
Color: white cream
Smell: milky
Taste: milky sweet

One of the most popular factories in Switzerland, the plant is owned by German shareholders. The price for a factory bag is around 10.5 euros per 1 kg. The main direction of the plant is healthy nutrition. Founded in 1895. The product is of very high quality and stable in protein content, like the well-known Swiss cans.
Hochdorf imposes high quality standards on its products, production process management, reliability of packaging processes, as well as storage conditions and delivery times in order to fully satisfy customer needs. In addition, Hochdorf adheres to strict environmental regulations regarding production, packaging, energy consumption and disposal methods.
Proof of this is the certificate of the International Organization for Standardization 9001/14001.

The high quality of Hochdorf products is confirmed by:
DIN ISO 9001/14001 Milk Hygiene Regulation (HACCP)
Quality control for suppliers of ingredients for animal feed (QC-PDV) QS, a control system on all steps of food processing including the raw materials.

1.3. Whey Protein Milei 80

Milei 80 is a natural water-soluble whey protein concentrate made from fresh whey through an air-drying process. It is a high-quality dietary protein product with many functional properties: water binding, emulsification, provides viscosity, forms a gel. Thanks to the diverse combination of protein fractions, Milei whey can be used in baby and dietary nutrition, in the dairy industry, in the production of gourmet foods, confectionery and bakery products, and in meat products.

About Milei
Milei has been working with dairy products for over 30 years, focusing on various nutritional, organoleptic and functional properties, with a constantly increasing demand in various areas of the food industry.

Milei imposes high standards of quality on its products, production process management, reliability of packaging processes, as well as storage conditions and delivery times in order to fully satisfy consumer needs. In addition, Milei adheres to strict environmental regulations regarding production, packaging, energy consumption and disposal methods. Proof of this is the certificate of the International Organization for Standardization 9001/14001.

The high quality of Milei products is confirmed by:
DIN ISO 9001/14001
Milk Hygiene Regulation (HACCP)
Quality control for suppliers of ingredients for animal feed (QC-PDV)
QS, a control system on all steps of food processing including the raw materials.

Product composition per 100 g
protein - 80%
lactose - 5%
fat - 5%
minerals - 3%
water - 5%
pH - 6.3

1.4. Whey protein Hilmar 8000, 9410.

Hilmar 8000 and 9410 (the numbers indicate the percentage of protein content in the mixture of 80 and 94%, respectively) are another cheap ultra-filtered whey protein from the American company Hilmar, which is used in more than 150 food products (drinks, foods, baby food, sports supplements, etc. .). The most modern technologies are used in the production of this product.

Hilmar products have a strong global reputation for exceptional quality products that meet the most stringent industry standards. The company received the International Organization for Standardization 9001:2008 certificate. All Hilmar products are safe for health, which is why they are actively used even for the production of baby food.
Composition of Hilmar 8000 product per 100 g
Protein - 78%
Lactose - 5%
Fat - 5%
Minerals - 3%
Water - 4.5%

1.5. Whey protein concentrate Lactomin 80.

Pure protein content 80%. Produced by the largest German manufacturer - LACTOPROT Deutschland GmbH. In many ways, Lactomin is similar to Milei; it has a higher lactose content, which makes it taste slightly sweet. This product is used in dairy, confectionery, and bakery products. Used as a raw material for the production of sports nutrition. It dissolves well in water. Read more: Lactomin
Lactomin 80 is packaged in bags of 15 and 20 kilograms. In Russia, Lactomin 80 is officially supplied only in 20 kg bags, but 15 kg bags are imported through intermediary companies.

LACTOPROT Deutschland GmbH also produces proteins:
Whey Protein Concentrate:
Lactonat EN (Sodium Caseinate, extruded)
Lactonat EC (Calcium Caseinate, extruded)
Lactonat EP (Potassium Caseinate, extruded)
Lactonat HV (Sodium Caseinate, high viscosity)
PROTEVIT (Caseinate, attrition-dried)
Rovita FN 5 U / Rovita FN 5 S (Sodium Caseinate, roller-dried)
Plasvita / Plasvita U (Calcium Caseinate, roller-dried)
Plasvita E (Calcium Caseinate, roller-dried, improved dispersibility)
Rowi K / Rowi K 20 (Potassium Caseinate, roller-dried)

Casein:
Acid casein
Rennet casein

1.6. Meggle products.

Meggle is a private dairy plant founded in 1887 in Germany, exporting dairy products to many countries around the world. On the Internet you can find whey protein from Meggle (80%), less often a milk mixture (whey protein + casein).

The company's activities are divided into three main parts:
— Dairy products for the end consumer
— Food ingredients for production
— Lactose for the pharmaceutical industry
The most common Meggle products in Russia are butter, yoghurts and baby food.

1.7. Textrion Progel 800 whey protein.

Plant: DMV International Frisland Campina (Holland)
Product: Textrion Progel 800
Plant website www.dmv.nl

Chemical properties per 100 g.
Protein - 80%
Water (102°C) - max.5.0%
Fat – max.4.8%
Carbohydrates (lactose) – max.6.5%
Color: white cream
Smell: milky
Taste: milky salty

The manufacturer is DMV International, a large organization located in the Netherlands. Produces whey protein, caseins and many other nutritional components.
Textrion Progel 800 is a whey protein concentrate intended for use in the food and dairy industries.

According to the manufacturer, the product has exceptional quality characteristics that allow it to be used in a wide variety of food products. It is ideal for increasing the viscosity of drinks and for creating shape and consistency in solid foods. Textrion PROGEL 800 is added to bakery, meat, dairy and other food products.

1.8. Belarus. Shchuchinsky KSB.

Whey protein KSB80UF
Plant: JSC "Shchuchinsky MSZ" (Belarus)

Product: KSB80UF
Factory website www.schuchin-cheese.by

Chemical properties per 100 g.
Protein - 80% Water (102°C) - max.5.0%
Fat – max.10%
Carbohydrates (lactose) – max.2%
Color: yellowish
Smell: milky
Taste: milky neutral

In 2009, JSC Shchuchinsky MSZ mastered the production of whey protein concentrate with a mass fraction of 80%. The bacterial content of the product does not exceed 10 thousand KOE/cm3.

On the negative side, the following composition can be noted: it is very grainy, unlike all European proteins, which indicates poorer digestibility. The color, unlike all European proteins, is very yellow, which indicates high fat content. Underweight in factory bags is 100-400g.

Whey protein concentrate is produced by drying whey concentrate obtained by ultrafiltration. The concentrate is packaged in paper bags with 15 kg liner bags, stored at a temperature of 0 to 25 C and a relative humidity of no more than 85%. The shelf life of the concentrate under the specified storage conditions is 413 days from the date of manufacture.

The retail price for Shchuchin protein is 7,500 rubles per 15 kilogram (one bag)
The quality of the protein is also confirmed by international ISO certificates
Almost all sports nutrition companies produced in Russia use this particular protein.
The low price is due to the fact that Russia, Belarus, and Kazakhstan have a free trade zone, and the same taxes are not paid as on imports from other countries.

1.9. Ukraine. Buchatsky KSB70.

Buchatsky Cheese Factory LLC (Ukraine) also recently began producing whey protein concentrate. Protein concentrate with a mass fraction of 70%.

Energy value: (calorie content) 100g of product: 383.5 kcal.
Nutritional value of 100g of product:
fats - 3.5g,
proteins - 70g,
carbohydrates - 18g.
The concentrate is supplied in thick paper bags with cellophane bags-liners of 7 kg and 8 kg, at a price of $80 per 8 kg (retail price of Buchatsky KSB as of 06/01/2014). The shelf life of the concentrate is 8 months from the date of manufacture at a temperature of 0 to 18 degrees and a relative humidity of no more than 80%.

2. Comparison table for some types of technical protein

So, we have more or less decided on the raw materials.
However, it is very important here not to buy just anywhere, but to take the choice of supplier very seriously, since there are a lot of fakes.

3. Next we need:
3.1. Entity. VAT INCLUDED. Preferably LLC.
3.2. Come up with a name, for example, Profprotein (this is just an example). (I'm sorry, I liked this name so much that I just registered the profprotein.ru domain myself)
3.3. Internet site with a direct phone number (or even 8-800).
3.4. Room. It must be dry and clean. I also recommend UV lamps to kill all bacteria - this will increase shelf life and reduce the likelihood of problems with packaged products.
3.5. Measuring spoons. I think you can find one made from food-grade plastic for pennies.
3.6. Packaging containers. Plastic jars will be expensive, so you may want to order bags branded for your company.
3.7. Kitchen scales.
3.8. Flavoring additives.
3.9. Milk.
3.10. Water.
3.11. Stickers for finished products. More on this later.
3.12. Straight arms.
3.13. Brain.

4. At first, we buy a bag of each product.
4.1. Let's experiment with flavors. You have to spend a lot of time to get good flavors.
It is important to remember that the taste greatly depends on what you mix with, water or milk. For example, I usually mix it with milk and therefore usually feel an unpleasant cloying taste. Therefore, it makes sense to make two main groups, for mixing with water and milk.
4.2. We package and send products for certification. For example, at the Research Institute of Nutrition of the Russian Academy of Medical Sciences. I can’t tell you right away how much certification costs, but if you contact them directly, without intermediaries, then I think it’s quite adequate money.

4.2. After you receive the certificate, you begin negotiations with retailers.
First of all, you are looking for sports nutrition distributors and retail stores. Here I would like to tell you right away that no one will buy your products for money, and you have only one option: to ship your products to them with payment upon their sales. Don't try to sell your product yourself through your website - you'll ruin your business.
After you receive their consent to ship your products to them, you purchase the required number of bags of raw materials and begin packaging.

5. Basic concept: high business transparency.
5.1. That is, you don’t need to say that your protein is the best in the world, that it contains some kind of secret formula, etc. - this will only scare everyone away from your products. You say directly:
We take, for example, Lactomin-80, add such and such a flavoring additive and package it. All. Nothing else!
At the same time, you can even use the names of your products, something like:
Profprotein Lactomin 80
Profprotein Hilmar 8000
etc.
And you write about this directly on your website, with links to raw material manufacturers!

5.2. Further, we use the Nokia-Samsung concept in marketing, when a large range of products with the same characteristics is produced. For example,
5.2.1. We use 6 types of proteins.
5.2.2. We use 8 types of flavoring additives
In total, we get an assortment of 48 products.
5.2.3. We create products for mixing with water and milk
We get 48 x 2 = 96 types of products.
5.2.4. Four types of packaging: 125 g, 250 g, 500 g, 1000 g.
We get 96 + 4 = 384 types of products.

6. Marketing.

As soon as you start shipping to retail stores and distributors, you begin hidden marketing.
There are a ton of methods, for example:

6.1. Go to Yandex.Market, We select all sports nutrition stores and give them good reviews, something like:
“I ordered three packs of Profprotein Hilmar 800 in the store with different flavors. The store delivered the next day. A check on the manufacturer's website showed that the product is original! I highly recommend this store." And when you leave such reviews for a hundred stores, and with a certain frequency (1 review per week for each store), this will begin to generate interest in your products.

6.2. We go to the websites of the largest sports nutrition sellers and We leave positive reviews under the name of our products. There is no need to write, saying that in a week you got muscles like Schwarzenegger, but write directly: high-quality protein without unnecessary impurities, made from the best raw materials, which can be consumed without fear of illegal chemicals.

6.4. Be sure to form RRP price tags and we control that all stores comply with them.

6.5. Create a “Where to buy” section on your website and place a list of recommended stores there. To that list, add all stores that comply with the RRP price tag.

6.6. Send your person to fitness centers, having come to which, they must find local trainers and simply give them “samples” - 125 gram packages.
By the way, in terms of packaging, the volumes of 125 and 250 grams were not chosen by chance. Such a small volume will allow you to offer your products at the lowest prices: for a person who has never drank proteins and wants to start somewhere, it is easier to buy a sample of 125 grams for testing, 250 rubles, than a large, more expensive package.

6.7. Negotiate with large retail chains so that they put an ad in their stores and send their sellers to you for a half-hour training. To do this, for some little money you can rent a room for presentations, where you will tell the sellers what raw materials you use, how you package (naturally, you won’t talk about what you package at home, in the kitchen) and let them try different flavors of your products. At first, yes, you will have to pack everything at home, in the kitchen. However, a little later, when sales begin, be sure to rent a separate room for this that meets sanitary requirements. As an additional motivation for salespeople to come to you for training - give each 500 grams. packaging (whatever flavor and composition you want).
The fact is that often, a person who has never drank proteins comes to a retail store and asks the seller what protein he should try.

6.8. Create an “affiliate program” both for online stores and for in-store sellers.
For example, an online store that has placed your products on its website - it does not have to actually buy it, it can send you the order and you will send the order to the buyer yourself, and add a certain amount to the store’s balance, which he can pick up either in products or live money.

And here you can have 2 balances: financial and commodity.
For example, the financial balance is 10% of the order amount, and the commodity balance is 20% of the order amount (if you need to describe in more detail the difference between the financial balance and the commodity balance, write in the comments, I’ll tell you).

6.9. Motivation for sellers. Quality assurance.
Place a special sticker with a serial number on each package. What does the serial number on the back of the sticker have to do with it?

Serial number two.
The first one for the buyer, by which he can check the originality of the products on your website.
The second is for the salesperson (or trainer at the fitness center) or someone else.
Under the second serial number and by registering on your website, registering this serial number, the seller will be able to receive additional. bonuses, say 5% cash balance or 10% merchandise balance.
What do you think, with such motivation, if a person comes to a store asking for advice on what is the best protein to buy, what products will the seller try to sell him?

True, it will be necessary to immediately think through a mechanism so that sellers do not tear off the stickers immediately after a batch of products arrives at their store! Let's say, some additional inscription under the sticker. Moreover, such a policy will allow you to conduct a more in-depth analysis of in which regions of Russia how many of your products are sold to end customers: after all, you will not be able to obtain this information from the distributor to whom you shipped your goods.

7. How much money do you need?
Relatively not a lot, do the math yourself.
The risks are small, since the costs of organizing a business are relatively low; the main costs are products that can always be sold.

Still have questions?
Write, I will try to answer.

Some perceive sports nutrition as a normal phenomenon, others are against this whole idea, but the point is that many entrepreneurs are doing quite successful business on this topic and this must be covered on our website, since visitors to our resource are interested in various ways of making money. In this article we will talk about how to open a business selling sports nutrition in your city and what you need to pay attention to at the start of the idea.

Features of the business and finding a place for a store

It is worth noting that this type of product sells well in big cities, but is completely irrelevant in small towns. If you are from the province, and the population of your city is less than 100,000, then this topic most likely will not come up.

Selling sports nutrition implies having a target audience nearby your store. Of course, all these people spend a lot of time in the gym, which is the logical answer to finding a place to shop. It's best to look for places in the city that have more than one gym nearby, so you can reach a wider range of target audiences.

Premises and equipment

The premises for opening a sports nutrition store can be small, even an area of 10 sq.m. will do just fine. The main thing is a good location.

Now let's look at what equipment you need to get started:

racks for product presentation;
refrigerated display cases for storing certain types of products and drinks;
electronic balance;
counter;
cash machine;
furniture for the seller's workplace.

Documentation

Since this is about selling food products, you will need to complete all the relevant documents for trading.

Here's what you'll need:

you must be registered as an individual entrepreneur.
you must indicate OKVED for retail trade in sports nutrition. For Russia this is - 52.48.23 , 51.38 / 52.27 , 51.34.1 . For Ukraine - 47.2 , 47.29 .
All quality certificates for products must be on hand.
obtain a trade permit from the SES and fire service.
decorate the buyer's corner.

Assortment and suppliers

If you are opening a sports nutrition store from scratch, then you will need to think carefully about the entire range of products. You must be “in the know” about this trend and understand what is suitable for gaining weight or cutting. An inexperienced entrepreneur in this matter will not even be able to suggest basic things to the client, and this will accordingly affect the reputation of the store.

The assortment of such stores is simply huge, but in order for the product to be sold, either you or your seller must understand what’s what and be able to advise the client on the nutritional complex he needs.

Suppliers can be searched on the Internet. There you can easily find the nearest representatives of various manufacturers in your city.

Advertising

In the business of selling sports nutrition, there are rules for attracting customers. Here are just a few of them:

online store with a complete catalog of sports nutrition. Often these products are searched for online and it sells well online. Therefore, such a move is a must have in your business. Search engine optimization and contextual advertising will bring your first customers.
creation of specialized groups on social networks. For example, many sellers work through VKontakte and successfully sell goods. It is also worth developing this area, because in the future it can indeed become one of the main sources of attracting customers.
negotiate financially with gym trainers so that they personally recommend your store to purchase the necessary sports nutrition for training. A very effective method. Apart from money, you can offer them free products or huge discounts in your store and they might be interested in it
Conducting advertising campaigns on specialized forums on the Internet.
become one of the sponsors of some tournament.

How much money do you need to start?

In fact, sports nutrition is not a cheap product and a considerable investment will be required, but if the bulk of the product is brought to order, then at the beginning you can save a little on the purchase of the starting range. We will give you only the main areas of expenses, and when drawing up a business plan, you will simply take them into account, or expand them to suit your own needs.

Room rental – $200 – $250
Taxes - $150
Salesperson salary - $200
Initial purchase of goods – $8000 – $10000
Purchase of equipment – $800 – $1000
Advertising - $450 (+ advertising on the Internet).
Website creation - $250.

How much can you earn?

Your earnings will depend on many factors, including the price segment, your investment in advertising and other things.

The average markup on sports nutrition is 50% - 70%.

Taking these numbers, you can approximately calculate how much product you need to sell in order to turn a profit.

Conclusions. The business of selling sports nutrition is a specific area, and it is suitable for a person who understands this area and is directly related to sports, and has not heard something somewhere. Competent assistance in selecting for a client and a properly structured advertising campaign can bring a good start and high profits in the future.

Do you have your own store in this direction and have something to add to the article? We look forward to your comments below.

Trade in sports nutrition is a business that can be opened with a small start-up capital. Despite the wide distribution of sports nutrition products, there is not much competition in this market. Basically, small online stores predominate here, most of which operate in Moscow and the Moscow region. At the same time, as experts note, the growth of the sports nutrition market is approximately 10% per year...

Modern sports nutrition is essentially a concentrate of proteins, amino acids, carbohydrates, minerals and is considered absolutely harmless. Often comes in the form of powder, tablets or capsules. As a rule, sports nutrition is made from natural products - milk, eggs, meat, soy. For people actively involved in sports, additional energy in the form of protein is simply necessary - the basis of sports nutrition.

According to experts, a set of sports nutrition should include products such as: high-protein protein mixtures for building muscle mass (price - from 1.3 thousand rubles per month), carbohydrates for quickly restoring strength after a hard workout (about 800 rubles) , creatine to increase strength and endurance (about 600 rubles), L-carnitine for burning excess fat (about 600 rubles), vitamin and mineral complexes (also about 600 rubles).

How to start a sports nutrition business

The main consumers of sports nutrition are young people involved in strength sports aged 18 to 27 years, as well as professional athletes and fans of various sports.

It is advisable to open a sports nutrition business in cities with a population of over 100 thousand people, or where there are many sports schools, fitness centers, boxing clubs, sports centers, etc. In other words, there must be an appropriate audience for which the store is opening.

How can you sell sports nutrition? There are several possible options:

Trade in sports and recreation centers, sports clubs, gyms. You can negotiate with the administration of the clubs for a percentage of the sales of goods. The sale of goods will be carried out by employees of clubs or sports. complexes;
Creation of a city online store for purchasing food remotely with home delivery;
Opening of a sports nutrition department in a shopping center on 5-6 square meters. meters in a passable place.

How much money do you need to start a business?

The amount of start-up costs will depend on which trading format you choose. If this is a sales department in a shopping center, then the main costs will go to the purchase of retail equipment, the design of a retail outlet and the purchase of goods. This option will most likely be the most expensive, including due to the constant costs of rent and wages to sellers.

If an online store is opened, the main costs will be associated with the creation of a website, its promotion and the purchase of a small range of sports nutrition products. The advantage of this option is that you don’t have to pay rent or salary. the fee is the same as in the first option, since the entire amount of work can be handled without leaving home. But the disadvantage of this option is that the revenue will be less than with live trading. Ideally, of course, you need to combine both the first and second options, then not a single client will leave you.

Sports nutrition store assortment

Creatine, proteins;
Products for joints and ligaments;
Fat burners;
Amino acids, vitamins and minerals;
Gainers (protein-carbohydrate mixtures);
Glutamine.

These are, in fact, the main products of a sports nutrition store. At the start of a business, with a limited budget, you should choose the most popular product items. As sales progress, you will see which product positions are selling best, and whether the assortment needs to be expanded or not. In general, the purchase of the first batch of goods should cost 100 thousand rubles or more.

Advertising is the key to business success

To increase sales, you can conduct consultations on sports nutrition. Or place a short article in a local newspaper about a healthy lifestyle, and attach an advertisement for a store product to the article. Activity on social networks, on city forums, creating your own website - all this will only increase sales of the outlet.

Supplier search

One of the main tasks when organizing this business is to find suppliers of goods at low wholesale prices, so that it is possible to make a markup of at least 50%. For example, the German company Milei supplies raw materials for sports nutrition at fairly low prices. If you find several similar suppliers, consider half the job done.

Do not forget about the quality of the purchased products. Each batch of goods must have a product quality certificate. It should be required from suppliers of goods.

Which tax system to choose for a sports nutrition store

Both an individual entrepreneur and an LLC are suitable as an organizational and legal form for a sports nutrition store. The taxation system is either imputed (UTII) or simplified (STS). You can read more about choosing a tax system here. If you plan to hire salespeople, you must register with the Pension Fund of the Russian Federation as an employer. It makes no sense to hire an accountant, since everyone is screwed. You can handle the paperwork yourself, or you can seek help from an organization that provides accounting support services.

How much can you earn selling sports nutrition?

The amount of profit in this field of activity depends, first of all, on the chosen trading format. On average, the monthly revenue of a sports nutrition store (with the right marketing policy and a wide range of products) is $5 thousand. The company's main expenses include:

In general, after fulfilling all financial obligations, the owner of a sports nutrition store is left with 1-2 thousand dollars (monthly net profit). The income of an entrepreneur who sells products through the World Wide Web depends on various factors (the popularity of the site, marketing policy, level of purchase prices, etc.), but the average figure for this parameter rarely falls below $400 per month. The most profitable format of trade is the sale of sports nutrition in specialized establishments (sports clubs, gyms, etc.). The minimum cost of organizing a business with a good sales volume allows you to receive $500-1500 per month (depending on the number of sports establishments in your city).

Which equipment to choose

Selling sports nutrition via the Internet or in gyms does not require the purchase of any expensive equipment. If you rent office space, you will need a minimum set of furniture and office equipment (computer, printer, telephones). This is quite enough to monitor the operation of the web resource, accept and process orders, as well as advise clients and do accounting. For a regular store you need to purchase:

counter;
showcases, racks and shelves;
lighting;
air conditioner.

In addition, you need to order a beautiful sign and decorate the sales area in such a way that potential customers will pay attention to the outlet, make some kind of purchase and advise their friends, relatives and colleagues to visit it.

Which OKVED code to indicate when registering a business selling sports nutrition?

After recent changes in the all-Russian classifier of activities, the following codes are suitable for the sale of sports nutrition: OKVED 47.64 and 47.29 (retail sale of sporting goods/other food products in specialized stores).

What documents are needed to open a store?

The list of required papers for organizing the activities of a retail outlet that specializes in the sale of sports nutrition includes:

standard documents for individual entrepreneurs or LLCs;
permission from the local administration;
conclusions of the fire inspection and Rospotrebnadzor;
premises rental agreement;
staff contracts;
certificates and invoices for the entire range of products sold;
contracts for waste removal, disinfection, disinfestation and maintenance of air ventilation systems.

When hiring a new employee, be sure to check whether he has a health certificate. Without it, selling sports nutrition is prohibited.

Do I need permission to open a retail outlet?

The line of business in question is not included in the list of licensed activities and, according to the legislation of the Russian Federation, to open a sports nutrition store you do not need to obtain special permits.

Health and activity is the dream of any sane person. For this reason, there are more and more people for whom their physical fitness is important. And physical fitness, as we know, is impossible without physical activity (sports) and healthy nutrition (sports nutrition) .

Demand creates supply. The increase in sports-oriented people has led to the active development of the business of selling sports products. For example, building muscle mass is possible only with proper nutrition of the athlete. Hence the demand for products that accelerate muscle growth.

Today there are a huge number of stores selling goods for athletes. The product can be purchased through online stores, as well as where classes are held, i.e. in sports and recreation complexes.

The business of selling sports nutrition in our country has gained popularity quite recently, but more and more of our residents, following the examples of Europeans, are interested in consuming biological additives. Today, such supplements can be purchased not only on the Internet, but also in sports clubs.

When opening your own business, first of all, conduct research on retail outlets engaged in this area, find out what problems they face when working with clients, what you can learn from them, and what is better not to do in organizing your business.

If you are going to open an online store and sell food on the Internet, develop a high-quality website with a catalog of goods, resolve issues of payment and delivery of goods to customers. Regularly advertise your project on special websites and forums.

Range

Many entrepreneurs make the same mistake when they focus on losing weight and building muscle. After all, there are other products and substances that are beneficial to health (vitamins, creatines, dietary supplements, etc.). Increasing the assortment increases the number of “potential” buyers.

Also, as your business progresses, you can expand your product range and, in addition to proteins, vitamins and creatines, also sell products that improve the condition of bones and ligaments.

Proper Marketing

Having a good salesperson selling sports nutrition is very important, but if a doctor is present in the store on a contractual basis, this will be very beneficial. After all, it is better if the client’s appointment schedule was prepared by a person with medical knowledge.

Before you open a sports nutrition business, you need to find out how effective it is in your city, i.e. study the work of its marketing (research). To do this, visit “more” retail outlets of this system, playing the role of a buyer and, above all, find out all the problems that sellers and buyers face.

If for some reason a virtual trading network (online store) is closer, then you will need a catalog website, as well as a solution to the issue with the method of payment and sending the goods to the client. You will need advertising on websites, forums and social networks.

We are looking for a supplier

Also, when organizing a business, it is necessary to resolve the issue with the supplier of the goods. Now many Russian companies are engaged in the wholesale sale of bio-additives, but you can also look for a supplier abroad.

Look for a company that provides goods on the most favorable terms for you, and do not forget about the quality of the goods, because by selling not very good products, you can forever ruin the reputation of your company.

The cost of delivery of goods affects the price, so you need to look for a supplier even before compiling a catalog website. Many Russian companies and firms offer delivery services. It is not uncommon for businessmen to look for suppliers abroad on their own.

Catalog

Product information in the catalog should be conveniently sorted. The client must receive complete information about the product (sports nutrition), just do not overdo it, everything should be to the point: price, in what form (powder, capsules or tablets), dose, time of administration, amount of nutrients, effects and contraindications. But if the buyer is very picky, then he should get more detailed information.

Shop assistant

When opening a business (selling sports nutrition), it is advisable to undergo training from specialists, and if you hire salespeople, they will have to be trained too. The seller must be on topic and answer the client’s questions that are sure to arise in a non-intrusive, simple language.

Regular customers

The business plan must include a point about establishing contacts with those who primarily need sports nutrition, these are athletes and coaches. If you work with them correctly, word of mouth will increase your customer base.

You should not lose your clients; it is advisable to take their phone numbers, etc. Regular customers should have a discount, and it’s also worth knowing when their birthdays are. To do this, take an interest in them, enter information about them in a special file cabinet. A regular customer is the basis of any business.

Market promotion

To promote your brand, sponsor sporting events. Then skillfully placed advertising at the competition will make the business more famous, and therefore the product more salable.

An excellent marketing ploy could be to create a special form for clients so that they can record the changes that occur to them when they use sports nutrition.

A useful move would be to issue information booklets that the client can receive for free in your store. In the booklet you can describe in detail the properties and purpose of certain additives, their positive effect on the human body, etc.

It is worth focusing on different age and gender segments of the population. Sports nutrition can be useful not only for athletes, but also for everyone who is interested in their health. These could be teenagers, women, beginner athletes, etc.

For some, muscles are important, for others, fat burning, etc.

Forward

In business, we move from small to big. Let the initial assortment be limited, but as you make a profit, the choice of goods (sports nutrition) will become larger. The main thing is to start a business correctly, calculate everything correctly, the initial minimum should give a successful start.

Good luck with your business.