The soft drink market is about to be re-divided. About the Nestea brand Names and flavors
Company Coca-Cola introduces a new premium brand of iced tea FUZE TEA. The Russian launch of the new trademark coincided with the introduction of the brand to all European markets of the company. For the Coca-Cola system in Russia, this is the first launch of a new brand in the category of non-carbonated soft drinks in 5 years and one of the largest launches in the last 10 years.
At the first stage of launch FUZE TEA will be represented by the well-proven flavors on the Russian market: “Black tea Lemon”, “Black tea Peach”, “Black tea Forest Berries”, “Green tea Citrus” and “Green tea Strawberry and Raspberry”. These tastes are well known and loved by Russian consumers. Further expansion of the product line FUZE TEA will occur through fundamentally new products with innovative flavor combinations, including drinks with reduced sugar and calories.
The whole range FUZE TEA will be produced in Russia at modern high-tech factories Coca-Cola HBC Russia in Istra, Novosibirsk and Rostov-on-Don, and will also be exported to Belarus. The drink will be supplied to stores in aluminum cans with a volume of 0.33 liters, as well as PET bottles with a capacity of 0.5, 1 and 1.5 liters.
« FUZE TEA- one of the company's most successful and fastest growing global brands Coca-Cola, well known to consumers in 52 countries. This tea beverage is a proprietary blend of 100% natural tea leaves, various herbs and fruit juices that is unparalleled in the soft drink industry. The company has withdrawn FUZE TEA entered the market in 2012 in 14 countries, and just three years later it became one of the 20 largest brands The Coca-Cola Company , generating revenues of more than $1 billion. FUZE TEA has already won the hearts of millions of customers, and we want to repeat this success in Russia. I won't be wrong if I say that FUZE TEA b will be the largest launch of a new brand on the Russian market in the last 10 years for the company,” said Lana Popovich , division general manager Coca-Cola in Russia, Ukraine, Belarus, Poland, Latvia, Lithuania, Estonia and Moldova.
“In the context of tea drinks, Russia has always been a special market, because here they drink tea even more than plain water - on average almost 26 cups per week. The market is quite capacious, we see its great potential, so we plan to actively develop in it. We expect that FUZE TEA will soon be one of the leaders in the iced tea segment,” noted An Bon , company marketing director Coca-Cola in Russia, Belarus and Ukraine
Under data Nielsen, The volume of the Russian iced tea market in January-November 2017 amounted to about 14.8 billion rubles. Company share Coca-Cola in monetary terms as of November 2017 was 41%.
Brand: Nestea
Brand launch year: 1892
Industry: food industry
Products: cold tea
Nestea- a natural non-alcoholic non-carbonated drink without preservatives with the addition of fruit and berry juices. Nestea made from the best varieties of tea and has a soft, balanced taste that harmoniously combines the taste of tea and juicy fruits. Nestea perfectly quenches thirst and creates a refreshing and tonic effect.
Cold tea Nestea combines the benefits of natural tea, the refreshing power of fruit and does not contain preservatives. It is made only from selected tea leaves. Nestea ideal for those who strive to lead an active and healthy lifestyle, eat right and cope with stress.
Nestea- a product of Beverage Partners Worldwide (BPW) - a strategic alliance of two companies - Coca-Cola and Nestle, created to develop new products in the iced tea category. The brand was first introduced to consumers in 1948 in the USA.
Nestea It is manufactured using state-of-the-art aseptic equipment under completely sterile conditions, which guarantees its highest quality.
Products Nestea sold in more than 60 countries around the world. Most iced tea Nestea The people of Switzerland drink.
On the Russian market Nestea Available in unique relief-shaped bottles with a capacity of 0.5 liters. (also in 0.33l, 1l and 1.5l PET bottles, 1l CombiFit cardboard packaging) and is available in three flavors:
Nestea lemon flavor
Nestea peach flavor
Nestea taste of wild berries
Nestea- a fashionable drink from the "wellness" line. It is intended for everyone who knows how to enjoy and chooses a healthy lifestyle.
In 2008, a new line of flavors under the trademark was introduced to the Russian market Nestea Vitao™.
Nestea Vitao™ is a new generation of iced teas with green, white and red tea extract. Carefully balanced composition will allow you to enjoy great fruit taste without worrying about preservatives and dyes. Nestea Vitao™ and a varied and balanced diet are the right step towards a healthy lifestyle.
Each of the teas in the new series has a functional focus, thanks to the natural tea antioxidants contained in them.
Green tea Nestea Citrus flavored Vitao can help protect the body from stress and thus improve your well-being.
Green tea leaves Nestea Vitao is handpicked from the best tea plantations in India and processed with the utmost care to preserve all the beneficial substances contained in the tea leaves, such as antioxidants (flavonoids).
White tea Nestea Vitao with apricot flavor will refresh and restore strength. White tea is considered the most refined. Thanks to special processing, white tea contains more antioxidants than other types of tea. It has a restorative effect, thereby protecting the body from premature aging. For white tea Nestea Vitao carefully selects delicate buds of tea leaves from the best plantations in China's Fujian province.
Red tea Nestea Vitao with a delicate pear flavor will refresh you and allow you to relax. Red tea Nestea Vitao is based on South African rooibos. Unlike traditional tea, rooibos does not contain caffeine, so it can be drunk at any time of the day.
I bought it with a new label - it turns out this tea is from Nestlé and its composition is truly natural: even the flavoring. The tea is not “oversweetened”, it is very refreshing. The tea contains no tannins, so it tones easily and... I don’t like carbonated drinks because they all taste chemical and when I want something cool, I choose Nestea iced tea, it tastes natural!
I bought it with a new label - it turns out this tea is from Nestlé and its composition is truly natural: even the flavoring. The tea is not “oversweetened”, it is very refreshing. The tea contains no tannins, so it tones easily and can be consumed at any time of the day and in any quantity. This is what I use – I always have a bottle of tea in my car, and I try to take it with me to work.
I tried Lipton, but I don’t like the taste at all - it’s too sweet. In the end, I always buy Nestea.
Seeing iced tea in bottles, for some reason I decided that this was the same tea from my childhood. Disappointment came immediately. Slightly acidified, sweetened... As a child, my grandmother gave me tea with various additives. She brewed Indian tea, and the additives were very different depending on the season. I really liked tea with strawberries, wild strawberries, apples, black and red currants, cranberries and lemon.
Seeing iced tea in bottles, for some reason I decided that this was the same tea from my childhood. Disappointment came immediately. Slightly acidified, sweetened and colored swill. I’m not going to drink this and I don’t advise anyone to do it. It's better to wash the jam jar. And it will turn out to be a tastier and healthier drink. Total chemistry. There is absolutely nothing from tea there. The taste is sickening, completely synthetic. I recently bought it to try, and after the first sip the bottle went into the trash. In the summer, an incredible amount of liquid is absorbed. When I get tired of drinking regular mineral water, I buy Nesti iced tea. I understand perfectly well that there are quite a few additives in this drink, but the taste is excellent, and what is also important, it quenches thirst well. The price tag is of course a little high, but sometimes you can afford it. Of course, there’s not much tea in it, but it quenches your thirst perfectly)
Of course, I liked the old flavors better. Especially the one whose taste changed depending on the temperature))) I really like the Nestea tea drink, especially in the summer it’s very refreshing and thirst quenching. But I wouldn’t call it tea, it doesn’t have much of a tea taste, but that’s not bad at all). I drink it myself and give it to my child. A delicious drink, an excellent way to quench your thirst in the summer when there is no water, but I can’t stand mineral water. Juice will also make you want to drink more in the heat. so this option is suitable. but I don’t recommend giving it to children because of the composition and I don’t give it to mine
About the Nestea brand
The Nestea iced tea brand was created in 1977. Since 1991, Nestea sales around the world are the result of joint partnership efforts between Nestle and Coca-Cola. Particularly in Russia, where Nestea tea has been produced and sold by the Coca-Cola Company since 2004.
The peculiarity of Nestea tea is its naturalness. The drink is made only under sterile aseptic conditions from selected tea with the addition of berry and fruit juices without preservatives, carbonation and, of course, alcohol.
The manufacturer positions the product as absolutely necessary for adherents of a healthy lifestyle.
Three flavors were initially presented on the Russian market: lemon, peach and wild berries. Since 2008, a new line of NESTEA Vitao™ has appeared, based on extracts of white, green and red tea.
Terrible tea
In general, I always bought good tea, drank it, I was completely satisfied!!! but today I bought a bottle of tea with the taste of wild berries, terrible smell, terrible taste... and something white floats in the bottle in the form of a jellyfish(((I don’t even know how to describe.. .
reply to Irina
Irina! The same story happened today with me and my boyfriend! exactly the same!
complete disappointment
The whole family drank tea for many years. I was completely satisfied. But yesterday I was disappointed beyond words. We bought two large bottles of wild berry flavor. I haven't seen anything like this in all these years. Manufacturer by code OREL. date of manufacture 06/10/2013. They didn’t even understand what the smell was from the bottle, but it was like gasoline or acetone, in general some kind of chemical, and in the bottle there was something like mucus or “jellyfish” floating, at least the appearance was terrifying. It’s a pity we saw it late with my husband, when we’d already had a drink. But the desire to buy tea disappeared completely. I don't even want to look at the bottle. Disappointment for many years. It's a shame.
delicious
I agree with Inna, this is not just delicious tea, but very tasty. I would like new flavors from manufacturers!
tasty
Nestea tea is very tasty, especially good in the summer when chilled. It's a shame it ends quickly :)
not tea
Of course, you can’t call “Nestea” tea. For me, this is 100% chemical with flavorings. Why is he so praised?
When writing a review, try to describe
