* The calculations use average data for Russia

1,600,000 ₽

Minimum starting capital

21 months

Payback

18%

Profitability

RUB 45,224

Net profit per month

Opening a wedding salon

Objective of the project– opening of a wedding salon in Surgut (Khanty-Mansiysk Autonomous Okrug - Ugra).

Demand in wedding salons in this region is high - Khanty-Mansi Autonomous Okrug occupies a leading position in the number of marriages per 1000 population, ranking second in this indicator in Russia. The salon's target audience is the female population from 8 to 60 years old, about 77% of the main buyers are girls from 18 to 35 years old who want to get married.

The range of wedding salons includes:

Wedding dresses from 6 domestic and foreign brands;

Evening dresses from domestic brands;

Children's dresses of domestic brands;

Wedding accessories and jewelry.

Investments amount to 1,604,000 rubles. The volume of start-up investments, including working capital – RUB 2,500,000. The volume of own funds is 2,500,000 rubles, borrowed funds are 0 rubles. Time to reach the planned sales volume of 1 million rubles. from the start of sales is 2 months. The payback period of the project is 21 months.

*for 3 years of work

Sale and implementation of wedding dresses

The goal of the project is to open a wedding salon in Surgut. The sales of wedding and evening dresses, as well as wedding accessories and jewelry have been chosen as the salon's activity area.

The main income of a wedding salon is based on the sale of wedding dresses and related products (shoes, veils, accessories, etc.). Additional income is generated from the sale of evening dresses, the demand for which is less subject to seasonal fluctuations. The salon's clients are also provided with a number of additional services, such as storing dresses before the wedding, steaming before the holiday, and so on.

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The wedding salon is a room with an area of ​​52 square meters. meters, 40 sq.m. of which is the trade and exhibition hall with a fitting room. The salon is located in the central part of the city, in a multi-storey residential building, the format of the salon is street retail.

The salon management structure is simple. Direct management is carried out by the project owner and manager. They are in charge of all administrative issues, including the purchase of products. Three sales managers working in shifts are directly involved in sales.

The cost of repairs and interior equipment is 445 thousand rubles. The volume of the starting purchase is 1104 thousand rubles. Total investment costs, taking into account other start-up expenses (a trip to a wedding exhibition to search for suppliers, website creation) - 1604 thousand rubles. You will also need about 896 thousand as working capital needed for payroll, rent, purchases, etc. In total, opening a business will require 2.5 million rubles, which are planned to be taken from personal savings. An individual entrepreneur with a simplified taxation system (6% of income received) was chosen as the form of ownership of the wedding salon.

Profitability of a wedding salon

The salon’s product matrix is ​​based on wedding dresses, which make up the basic assortment of the salon. These are dresses of 6 brands from European, Russian, Chinese, American and Turkish manufacturers, sold with a markup of 100-200% of the purchase price. The price range of dresses is from 10 to 50 thousand rubles.

The main emphasis is on the price category up to 30 thousand rubles, which accounts for about 75% of the range of wedding dresses. 25% have a cost from 30 to 50 thousand rubles. The emphasis on the middle price segment with high quality was chosen as a competitive advantage (in other salons the markup reaches 300% or more) - in the context of the crisis situation in the economy, which was observed in 2014-2016. clients try to save on unnecessary expenses, which include the purchase of wedding dresses.

The main replenishment of wedding collections occurs at the beginning of the New Year and before the start of the spring-summer season, as well as additionally depending on orders and sales volume. 25% of the assortment of dresses are children's and evening dresses costing from 4 to 14 thousand rubles. Depending on the season, the percentage of evening and children's dresses is planned to increase to 40-45%.

Another part of the assortment consists of wedding accessories - veils, gloves, tiaras, wedding coats and capes, jewelry, as well as other festive attributes and decorations, the markup on which reaches 300%. Thus, the initial assortment of a wedding salon can be described by the following diagram: “20 models of wedding dresses - 7 models of evening and children's dresses - 77 types of accessories.” A complete list of starting filling products is presented in Table. 1.

Table 1. List of wedding salon products

Ready-made dresses are ordered directly from manufacturers. The cost of the first batch of wedding dresses will be 833,300 rubles. (taking into account the need to purchase several of the most popular dress sizes). The total expenses for the initial merchandise filling of the interior are 1,260,000 rubles. The search for suppliers is carried out by the head of the salon. Investment costs include a visit to a specialized wedding exhibition in Moscow to establish connections with dress manufacturers. The cost of the trip, including airfare and accommodation, will be 45 thousand rubles.

In addition to selling goods, the salon offers fitting services and free pre-holiday ironing, as well as storing dresses until the holiday. All customers who decide to try on are offered free coffee. As additional services, the client is invited to use services from partners: wedding car rental, services of a wedding photographer, florist and makeup artist. The share of revenue from sales of additional services of partners is up to 10-15%.

Sales and marketing of a wedding salon

A wedding is one of the most unforgettable days in the life of any person, so on this day every bride wants to look irresistible. The requirements for the quality of wedding dresses are increased. Moreover, modern brides strive to choose unique dresses that highlight their individuality.

The assortment of the salon takes these trends into account. Dresses from 6 different brands and 20 models have been selected, and custom tailoring and fitting services are provided. The requirements for the affordability of goods are also taken into account (75% of dresses have a price from 10 to 30 thousand rubles). During the off-season (cold season), the range of evening and children's dresses expands to 40-45%. In addition, some related accessories can be purchased in the salon.

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The demand for wedding salon products is directly related to indicators such as the number of registered marriages, which is maintained by Rosstat and its regional divisions. According to Rosstat, after a decrease in the number of marriages in Russia in the 90s, from the beginning of 2000 the situation began to improve. The number of marriages increased from 6.6 per 1 thousand population to 8.8, but subsequently there was a slight decrease with a surge to 9.5 marriages in 2011. By 2014, the national figure was 8.4 marriages per 1 thousand inhabitants.

It is worth noting that the indicators for the number of marriages per thousand population in the Khanty-Mansiysk Autonomous Okrug - Yugra exceed the Russian average and amount to 9.4 weddings per 1000 inhabitants. According to these data, the region holds second place in Russia, second only to St. Petersburg, where this figure is 10.

In the city of Surgut itself, positive demographic dynamics are recorded - over the past ten years, the birth rate has increased by 70%. The bulk of the population is young people aged 25-35 years. The number of men and women in the city is distributed approximately equally. The share of men is 1% higher than the share of women, which is not typical for the average for Russia (86 men per 100 women). Recently, the city has started a tradition of mass marriages, which are turning from personal family celebrations into public ones. These factors contribute to opening a wedding business in Surgut.

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There are about 20 organizations operating in Surgut, represented by both chain mono-brand showrooms of European brands, as well as local multi-brand chains and single showrooms. On average, there are 160 city marriages per salon. Also, many other settlements and cities come to the city to get married, for example, residents of the Surgut region (population about 121 thousand people). Based on the calculation of the number of marriages in Khanty-Mansi Autonomous Okrug (9.4 marriages per 1000 people), then each salon accounts for another 57 clients. Total - from 217 clients per year for each salon - if we take into account the city of Surgut and the Surgut region.

According to the regional branch of Rosstat, out of almost 16 thousand marriages registered in Khanty-Mansi Autonomous Okrug in 2014, 43% were marriages in which the bride’s age was from 25 to 34 years (6876 marriages). In 34%, the age of the bride was from 18 to 24 years (5426 marriages), in 22% - from 35 years or more (3457 marriages). In 1% of marriages the bride was under 18 years old (116 marriages). Based on these data, the main target audience is the category of women aged 18 to 35 years, which accounts for 77% of marriages. It is worth noting that the clientele is not limited to brides, but also includes any girls over 16 years old who decide to purchase an evening dress for an occasion (prom, party, birthday, corporate event, etc.), as well as girls from 8 to 16 years old .

The main weaknesses of competitors include a relatively small assortment of wedding dresses, which is why the most demanding customers go to larger cities to purchase (in particular, Tyumen), an insufficient level of quality of goods, a low level of service in salons (dismissive communication from clients, impatience with the whims of brides, etc.), weak marketing policy and poor work with potential buyers on social networks.

Sales are planned to be carried out directly in the showroom. Customers are invited to choose from the assortment presented in the salon or place an order using a printed catalog or through an electronic version on the official website with the ability to enlarge the image (magnifying glass tool).

It is planned to attract potential clients through active management of accounts and groups on social networks (Vkontakte, Instagram), as well as through SEO promotion of the site with access to the first lines of search queries “wedding dress”, “wedding salon”, “buy wedding dress” . The creation of the site is planned to be completed a week before the official opening. It is planned to open salon groups on social networks 2 months before the start. Content – ​​announcement of the future opening of the salon, assortment, social surveys to determine audience preferences, etc.

Wedding salon opening plan

Geographically, the wedding salon is located in Surgut with a population of 340 thousand people, in the central region of the city. The location chosen for the opening was a room on the 1st floor of a multi-story building, in close proximity to the city registry office and the “wedding zone,” that is, existing wedding salons. The choice of this location is determined by the client’s psychology. When choosing a wedding dress, the bride strives to visit as many salons as possible, so she first of all visits the so-called “wedding districts” rather than single points.

The area of ​​the building is 52 sq. m. meters with a trade and exhibition hall area of ​​40 sq. m., which is the best option based on average industry standards. To renovate the premises (finishing and painting work, arrangement of a shop window, installation of a sign, etc.) you will need 180 thousand rubles. A designer was hired to create the interior of the trade and exhibition hall with a romantic flair (the cost of the work is 40 thousand rubles). The planned period of repair and finishing is 1.5 months.

The cost of equipping a wedding salon will be 265 thousand rubles. A complete list of equipment is given in Table 2.

Table 2. Equipment costs

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The tasks of ensuring the functioning of the wedding salon are assigned to the business owner and manager. The salon staff includes 3 salespeople working in shifts. (see Table 3). Working hours: 11.00-19.00, seven days a week. Accounting functions have been transferred to a specialized accounting firm (outsourcing).

The salon's current expenses are based on rent payments (45 thousand rubles), employee salaries (together with deductions - 119.7 thousand rubles), and utility bills. Variable expenses include updating collections (on average 500 thousand rubles per month), advertising costs (15 thousand rubles), SEO website promotion (6 thousand rubles). The key factor influencing variable costs is seasonality. The decline in sales occurs from October, the “low season” lasts until April.

Organizational plan for a wedding salon

The project launch period from the procedures for registering an individual entrepreneur to the actual opening is 3 months. The head of the salon is the owner of the business, who is not required to be constantly present in the salon, providing management remotely. His responsibilities include strategic business planning, searching for new suppliers and partners. Direct daily management of the salon is carried out by the administrator. Sales is led by a senior sales manager.

He reports to two sales consultants. All employees, including the manager, also report directly to the project owner. To motivate staff, salespeople receive an additional 2% of sales in addition to their salary. The criteria for selecting personnel are sociability, politeness, good appearance, poise.

There are no serious requirements for personnel qualifications. The training is carried out by the head and manager of the salon and does not require much time.

Financial plan for a wedding salon

The costs of the investment period are 1604 thousand rubles. These include:

renovation of the premises and creation of interior design - 180 thousand rubles;

purchase of equipment – ​​265 thousand rubles;

starting product content – ​​1,104 thousand rubles;

working trip to a specialized exhibition of dresses in Moscow, including accommodation and air travel – 45 thousand rubles;

website creation – 10 thousand rubles.

Basic period costs include:

purchase of dresses and accessories – 518.5 thousand rubles;

Payroll – 119.7 thousand rubles + 2% of sales;

rent for 50 sq. m. - 45 thousand rubles;

accounting (outsourcing) – 7 thousand rubles;

SEO website promotion – 6 thousand rubles;

utilities – 3 thousand rubles;

electricity – 1.5 thousand rubles.

The main financial indicators of the project, such as cash flow, revenue, profit and costs are presented in the Appendices (see Financial Results Statement). Calculations are made based on the average number of buyers per month of 30 people.

Assessing the effectiveness of a wedding salon

The project to open a wedding salon is characterized by a high level of markups on goods (from 100% to 300%) and the willingness of clients to spend large amounts of money on purchases, which significantly reduces the level of risks and ensures good profitability upon reaching planned sales volumes.

The payback period of the project is 21 months, the discounted payback period is 31 months. The main indicators calculated for a three-year period are given in Table. 4. According to them, the net profit of the wedding salon will be 1628 thousand rubles.

Table 4. Project performance indicators

Risks and guarantees of the wedding business

The project to open a wedding salon is a traditional and well-developed type of business. The chosen region of development contributes to the wedding business: the indicators for the number of marriages per thousand people in the Khanty-Mansiysk Autonomous Okrug are among the highest. One of the main risks of a wedding salon is the seasonality factor. Due to the length of the cold season, there is a great danger of wasting the income received during the peak sales in the main months. To minimize the negative consequences for the elasticity of demand and increase profitability, it is proposed to carry out a set of measures to intensify marketing activities, introduce large discounts on previous collections of dresses (up to 30-50%), and focus on sales of evening dresses and additional services. The main risks are reflected in Table. 5.

Table 5. Assessment of project risks and measures to prevent their occurrence or their consequences

Applications

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Instructions

Drawing up a competent business plan will help you work out all the details and little things even before opening a business. If you have enough experience, try to think through the project yourself, but if you don’t have experience, contact design bureaus where you can buy a ready-made scheme for the economic development of production in the wedding industry. The degree of success of such a project is, in principle, assessed as high, since the number of clients of wedding salons increases from year to year, but adjusted for seasonality.

Decide on the organizational and legal form - individual entrepreneur or joint stock company. At the initial stage, preference should be given to the first option, since this will significantly simplify accounting and allow you to save a lot on taxes. Moreover, the clients of wedding firms are mainly individuals, and therefore there is no need to complicate the form of legal relationships.

Write a description of the future enterprise. The wedding industry is quite vast. For example, you intend to open to provide services to individuals for holding and accompanying weddings with everything necessary, from A to Z. Or your idea is to organize an atelier for renting wedding dresses for the bride and groom. In the latter case, you will have to focus on this narrow direction. In the chosen area, analyze the market for wedding services in your locality, giving it a complete and objective description. Evaluate all the pros and cons of your competitors in order to be able to copy the best from them and take into account and not repeat the shortcomings of their work.

The next step will be finding and organizing the premises. The best option is to purchase ownership or long-term lease of non-residential premises in a crowded area. If you are going to open a wedding salon with a full range of services, including selling clothes, organizing a banquet, renting a car, photo and video shooting, toastmaster work, services of florists and stylists, etc., choose a room with an area of ​​at least 100 square meters. This will allow all required services to be located in one place, will be convenient for clients, and will add weight in the eyes of potential consumers. Take care of the repair and decoration of the room, divide it into zones. The interior decoration of a wedding salon should be elegant and express the direction of the establishment's activities.

Think carefully about the service structure of your wedding venue. Consider as primary and secondary services:

Sale of clothes for newlyweds,
- sale of basic wedding accessories,
- selection and design of banquet premises,
- provision of wedding scripts and toastmaster selection services,
- transport rental,
- provision of photo and video services.

You can provide all types of services on your own, or become an intermediary for the final performers. In the latter case, you will work for a commission. Start looking for reliable suppliers and performers, enter into written agreements with them, in which you will stipulate all the nuances and features of cooperation.

Hire staff. The staff of a wedding salon will require one or two salespeople, an accountant and someone else, depending on the narrow specialization of your business (for example, a full-time operator-editor for providing video support services for weddings or a hairdresser and makeup artist). As practice shows and according to the estimates of entrepreneurs who have been working in the wedding industry for a long time, as well as on the basis of financial calculations, we can conclude: the payback period for a wedding business is on average 2-5 years.

Have you decided to start a wedding business? Then read what is needed for this and how much you can earn. Expense and income calculations and video advice from professionals.

A wedding is the most important and bright event in the life of any person. And, of course, you cannot skimp on such an event. Therefore, wedding organizations and wedding planning agencies are increasingly appearing on the market, providing a full range of services for weddings.

Taking into account the wishes of clients, their financial capabilities, entrusting the agency with their celebration, the newlyweds are always satisfied. Therefore, wedding planning agencies are a relatively new area of ​​business, but one that is gaining popularity and does not require large investments. The main thing is to have a general understanding of wedding decoration, floristry, all the necessary services and know who provides them, the nuances of provision, etc. And now in more detail about each point.

Wedding decoration - how to decorate the celebration?

1. Flowers

Of course, what would a wedding be without flowers? Flowers are not only a bouquet of a bride or witness, or an ornament in the bride’s hair. Nowadays flowers are actively used to decorate the hall, tables, and cars. If on-site registration is planned, flowers are used in the design of the arch and on the chairs. Of course, the flowers must be fresh, no artificial or other plastic analogues. Also, all bouquets should be in the same color scheme (usually the wedding color palette) and made from the same set of flowers.

In addition to flowers, decoration with balloons is very important. In general, flowers together with balloons create a festive and solemn atmosphere. Of course, decoration with flowers and balloons should be entrusted to experienced florists. A person who has no taste can only spoil the overall appearance by incorrectly arranging flowers and balls. In wedding agencies, the florist will make all the decorations taking into account the client’s wishes. The florist's task is to make the decoration with flowers a highlight; they should not attract too much attention. An experienced florist will make a bridal bouquet from the desired flowers, which will be fresh throughout the day and will not distract from the bride herself, but will only complement her image.

2. Balloons

As already mentioned, balloons are a fairly simple and inexpensive, but effective way to decorate a room. You can decorate the hall with balloons yourself, but much more often this is entrusted to wedding agencies, who will make you different shapes from balloons: hearts, swans, rings. Agree, this looks much more original than ordinary balls hanging from the ceiling. In principle, anyone can do this. It’s easy to learn this art; holiday decor courses last a relatively short time and are also inexpensive, but the ability to build figures from balloons will be useful to you in later life. Moreover, in such courses you will be taught how to select balls by color, so that in the future they will look organically in the overall design of the room. If you decide to organize a wedding decoration agency, then the ability to decorate the hall with balloons and flowers will be very useful to you.

3. Decor of bottles and glasses

Decorated champagne bottles have also recently become a mandatory attribute at weddings. A bottle dressed in the attire of the bride and groom, decorated with ribbons or beads, painted with paints - these create a highlight on the newlyweds’ table and are kept as a souvenir for a long time after the wedding. You can make these bottles yourself. First you need to decide on a picture of images, find it on the Internet or come up with it yourself. Next, find an empty bottle suitable for this, it does not have to be champagne, you can take any other drink, the main thing is that you like the shape of the bottle. Remove all labels and wash away any remaining adhesive. Apply the desired design with glue, and then everything depends on your imagination. Sprinkle with beads, decorate with rhinestones or sequins, beads. The decor store sells many different little things for decorating.

When the drawing is ready you need to cover it with varnish. Don't forget to wrap the neck so that paint or varnish doesn't get inside the bottle. You can paint patterns on top of the varnish using stained glass paint. In general, it all depends on your desire and imagination. You can dress the bottles in the outfit of the bride and groom. There are a lot of patterns for such outfits on the Internet. They are sewn quite easily, by hand, even without a sewing machine.

The main thing to remember is that each bottle must be individual. All this is handmade and there is no repetition. Considering the design of the bottles, you can also paint the newlyweds’ glasses and candles. The decor should be made in the same style and color scheme and be in harmony with the overall color palette of the wedding. On the newlyweds' tables, such bottles with glasses and candles will look very original.

Having learned this craft, you can provide such services without any problems, especially since the costs are minimal. The main thing is skill. For decoration you do not need a separate room and special equipment. You can do everything without leaving home using small change for decoration.

The wedding decoration business is not limited to the task of selecting and decorating the hall, tables, arches and champagne bottles. You also need to choose a car for the couple and guests (it can be a limousine, a classic car or a sports car - you need to take into account the taste of your loved ones), or a helicopter (for the rich and crazy). They also need to be decorated and decorated with wedding attributes.

Don't forget about the toastmaster and live music! Not a single wedding has ever happened without this team. You must have a formed circle of communication with these people who will not let you down in the wedding business. Often in fashionable wedding events, the organizer must not only advise, but also select outfits for the bride and groom.

You should also make proposals for hiring a photographer and video operator, as well as a person who will be involved in graphic editing of the filmed materials. And this is also another percentage and income for your business.

In this business, you must be very well versed in all areas related to organizing and holding weddings, otherwise success is doomed to failure. At the last minute of the celebration, you must have connections in case of replacing some people: toastmaster, musicians, photographers, and so on. After all, there are different situations in life, but you have to be ready for anything!

Competition in this business

When organizing an agency, you need to remember about growing competition. Although this area is relatively new, it is quickly filled with more and more new agencies. But this does not mean that there is no chance to earn money. It all depends on your desires. You need to provide clients with unique and uninteresting ideas for wedding decorations, make them come back to you, and attract them with a creative approach. After all, every person who contacts a wedding agency expects that his wedding will be different from everyone else’s, interesting and memorable, and your task is to help him with this.

Who is needed in the organization:

1. Screenwriter. Preferably with work experience, theatrical activity, knowledge of rituals and customs, and creative thinking.
2. Toastmaster. Now representatives of this specialty, as a rule, come from the cultural sector, but you need to remember that the toastmaster is not just a mass entertainer playing a role; a wedding requires a host with the skills of a psychologist;
3. Choreographer. The service of teaching dances before a wedding and choreographing dances is very popular, so you can’t discount it.
4. Photographer. It is better to have your own specialist and your own mini-photo studio, this will give the company status;
5. Operator. It’s impossible to do without video shooting now, so expenses must include the cost of purchasing a digital camera and computer;
6. Driver. It’s also a good idea to have your own limousine, so you don’t have to worry about renting one.
7. Pyrotechnician. It would also be nice if he didn’t just explode firecrackers, but could put on a little light show;
8. DJ.
9. Accountant.
10. Sales Manager.
11. Designer.

It’s better if there is not one, but several of them - these are almost the most important people in your future agency!

Of course, there will be income from the agency. And it will be about 100%. Because in fact, your costs will be minimal if you minimize the involvement of third-party agencies (florists, etc.). Of course, it will be unrealistic to master all the basics on your own, but if the agency has its own people, each with their own specifics, then the complete organization of wedding decorations can be done without leaving the office. Also, you should not limit yourself to weddings alone, because besides them there are also other special events - anniversaries, children's parties. Once you learn how to organize weddings, you can easily organize other celebrations. Moreover, if the guests and newlyweds like the wedding that you designed, they will definitely return to you and become your regular clients in the future of other celebrations.

Video about wedding decor as a business:

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One of the most beautiful and positive areas of business in the services market is the activity Wedding agencies. Along with this, the services of wedding agencies are in great demand, and the business itself is profitable. This is a purely female activity.

Let's consider the features of organizing activities Wedding agency For example business plan project to organize weddings for a provincial regional center.

The calculation is given for a company with a legal form - LLC, operating on the general taxation system. The predicted payback period is 9 months. To update the above business plan, it is enough to make a price adjustment in accordance with the price level in the region where you operate on the date of drawing up your business plan and bring the indicators into line with those in force in 2011-2012. tax legislation (in terms of insurance premiums, income tax, remember that in 2011-2012 the unified social tax does not apply). You can adjust the business plan in accordance with the list of services provided by your Wedding Agency.

Please note: The wedding agency business plan is published in 2 parts. At the bottom there is navigation to go to the second page of the project in the "Previous-Next" format.

BUSINESS PLAN

Name of the project:

Wedding agency organization

Project initiator: LLC “Ways of Success”

This business plan is submitted for consideration on a confidential basis solely for making a decision on project financing and cannot be used for copying or any other purposes, or transferred to third parties. Please return the business plan if it does not raise interest in participating in its implementation

Uezdny

2009
1. Project description

LLC "Ways of Success" is an organization whose main activity is providing wedding organization services and is Wedding agency.

The company plans to begin its activities on January 15, 2009.

The company’s tasks for January-February: go through the registration procedure, registration, order and install equipment, select personnel. There are no plans to make a profit for this period.

It is planned to receive the first sales revenue in March 2009.

It is planned that the company will provide a full range of services for those getting married, including selection and tailoring of an outfit for the bride, holding bachelor/hen parties, organizing a wedding celebration and travel.

List of services provided:

Organizational services : Development of a wedding concept, selection of a venue, Coordination of the event, Drawing up a wedding script, Preparation of a walk route after the registry office, Delivery of ordered goods, Creation of an Internet page about the wedding, Guarantee for any ordered service.

Wedding decoration: Garlands of helium balloons, Decoration of the hall with helium balloons, Decoration of the car with artificial flowers and accessories, Draping of the hall with fabric, Decoration of the hall with artificial flowers, candles, accessories, toys.

Image:Makeup, hairstyle, manicure of the bride, Body art of the bride, Staging of the wedding dance, Stylist services (selection of dress, suit, shoes, accessories), Manicure of the groom.

Wedding floristry: Wedding bouquet for the bride, Boutonniere for the groom, Bouquet for the bridesmaid, Floral accessories (hairpins, bracelets, necklaces, belts), Decoration of the hall and table with fresh flowers, Decoration of tables for guests, Decoration of the car with fresh flowers.

Show program:Presenter/toastmaster, Musical accompaniment, Artists of the original genre, Performance of pop and dance groups.

Photo-video:Photographer services, Creation of a wedding film 40-90 min., Wedding video, Creation of a multimedia presentation about the wedding, wedding album.

Fireworks:various categories ( high-rise level, indoors, above-ground, in the park)

Transport services: Limousine, Business class cars, Retro cars, Minibuses.

2. Market analysis

In the market of our city, there are no competitors in this business that provide a full cycle of wedding services. But there are a lot of indirect competitors. These are various organizations that provide services in the field of organizing holidays. Some features of this business are outlined below.

So, for “students”, in all likelihood, the most important thing is the cheapness and accuracy of the work of the wedding agency, the ability to completely rely on it. They will be interested in “boxed” offers, which include the entire range of wedding services: ordering dresses, transport, bouquets, photography, banquets. Therefore, you need to create several of the cheapest options for such “boxes” and two or three more expensive ones.

For “economical” clients, “boxed” solutions are also perfect. However, in this segment there can be not only young, but also mature people who do not suffer from a lack of money. Therefore, the options for “boxes” should be more diverse in both composition and price. When working with this group of clients, the emphasis should be on value for money.

And “wealthy” clients should demonstrate an individual approach to service. For them, the recommendations and reputation of the company are of great importance. Therefore, it is worth making a good photo album, which will include photographs of weddings that the company has held before. Perhaps, for the sake of such an album, it is even worth organizing your first wedding for free.

The most important thing is that each of these three groups needs to be worked differently. To the point where it is worth developing three different corporate styles for business cards and promotional products. In addition, different agents must work with each of the three segments.

Hence, the first thing to do when a new client contacts an agency is to determine which of these three groups he belongs to. This should be done by the manager who answers the phone. Prepare for him a short list of questions that he must ask the client.

However, from a financial point of view, working with several groups of clients at once is quite expensive. A large amount of one-time and ongoing costs will be required. It is much cheaper to work in one narrow market niche. Let's say, develop one wedding scenario and offer only that.

A wedding agency is a very risky project. Firstly, the market for these services has not yet formed. You will have to spend a lot of time explaining to potential clients what such companies do and why it is profitable to work with them. For a new entrepreneur with no business experience, all these dangers are doubled. Therefore, it is important to look for ways to reduce risks to a minimum.

You can use the “business on two legs” strategy. Its essence is as follows: an exclusive product is developed that provides the main profit, and in parallel a system of “background sales” is organized that keeps the company afloat.

Such “background sales” can provide inexpensive “box” weddings. You can even organize another separate business and sell some goods that are in constant demand. Moreover, it is not necessarily the same target audience as the services. For example, you can supply balloons and pyrotechnics to your indirect competitors, party organizing companies.

And big-budget weddings can be an exclusive product. It is worth spending the main efforts on finding clients who are interested in them.

Therefore, you can limit yourself to weddings only in those cases if you consider business as a hobby, are ready to switch to other services during the “off-season” period, or are focused on a small number of VIP clients who will appear once every two months and bring in budgets of tens of thousands of dollars. If business is the source of your livelihood, then you have to take on everything. Moreover, if the client likes the wedding you held, then perhaps he will offer you to organize a corporate party for his company.

You need to negotiate discounts with flower shops, ateliers, transport and pyrotechnic companies. They typically give a 20% discount to agencies that consistently use their services. It makes sense to look for small firms that are as interested in you as you are in them. You can find a small intermediary company that will require impeccable quality from them for little money.

You will have to look for artists, photographers and cameramen through newspaper advertisements. It only makes sense to collaborate with those who have already worked at weddings. So, the photographer must know the wedding ceremony well and be able to be in the right place at the right time. He must be proficient in reportage photography and know some of the intricacies of wedding photography. For example, registry office employees strongly support their photographers and “trip” outside photographers. An inexperienced person may simply not be able to shoot in such a “military mode”.

3. Sales plan.

3.1. Sales volumes

Planning of production volumes is carried out based on production capacity. Production capacity is limited by labor resources, production space, and natural components. Sales planning is carried out upon receipt of the enterprise's revenue from the sale of products. The company begins production on October 1, 2009.

The sales plan is presented in table 1.

Table 1. Sales plan by year

Year	Sales proceeds, thousand rubles.												Total
2009			251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	2512
2010	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	251,2	3014,4

3.2.Pricing.

The increase in business value depends on the income the company generates. To ensure demand for products, Paths of Success LLC regulates quality (by compiling optimal recipes) and price. Pricing for Paths of Success LLC products is based on a cost-based and market approach. The price covers production costs, but does not significantly exceed the prices of competitors. The price list for agency services is presented below.

Name of service	Cost, rub.
Organizational services
Developing a wedding idea	for free
Drawing up a detailed scenario plan	for free
Wedding coordination	for free
Selection of venue for the celebration	for free
Development of a walking route	for free
Delivery of goods ordered in the Studio	for free
Creation of an Internet page about a wedding	for free
Guarantee for any ordered service	priceless
Image
Bridal makeup	1300
Bride's hairstyle	2600
Bride's manicure	1040
Body art of the bride	Price is negotiable
Groom's manicure	260
Stylist services for selecting a dress, suit, shoes, accessories	520
Wedding dance performance	650
Wedding floristry
The bride's bouquet	from 1300
Groom's boutonniere	for free
Bridesmaid bouquet	From 900
Flower accessories (hairpins, bracelets, necklaces, belts)	From 260
Decorating a car with fresh flowers	from 1500
Decorating the newlyweds' table with fresh flowers	from 1800
Guest table decoration	from 680
Decorating the hall with fresh flowers	Price is negotiable
Wedding decoration
Garlands of helium balloons	100 per meter
Decorating the hall with helium balloons	from 2600
Decorating the hall with artificial flowers, candles, accessories, toys	from 2600
Draping the hall with fabric	Price is negotiable
Car decoration with artificial flowers and accessories	from 400
Transport services
Limousine	from 40000
Business class cars	Price is negotiable
Minibuses	Price is negotiable
Retro cars	Price is negotiable
Show program
Leading	from 10000
Musical accompaniment	from 5000
Performance by dance groups	from 5000
Artists of the original genre	from 4500
Photo-video
Photographers Service	from 10000
Making a wedding film 40-90 min.	18000
Making a wedding video	from 24000
Creating a wedding album	from 18000
Creating a multimedia presentation about a wedding	from 6000
Fireworks
Altitude level	from 3000
Park level	from 24000
Ground	from 15000
In room	from 3000