home Magazine Top 25 most profitable franchises. Top franchises in Russia: ranking of the best

Top 25 most profitable franchises. Top franchises in Russia: ranking of the best

The network of private English bilingual kindergartens has been on the market for about seven years and has been selling franchises since 2013. The company helps franchisees with the development of a financial model, selection of personnel and premises, and promotion. The period for opening a kindergarten from scratch is two months, and the franchisee’s monthly income is about 550,000 rubles.

The Tursunovs opened the Vilgud car service center in 2011, and three years later they launched franchising. Today they promise their partners that they will reach planned targets after three months of work. About a third of Vilgud’s partners own two or more car service centers in the network. The founders expect that by 2023 the franchise network will have 1,000 points in Russia and the CIS.

The federal network of post-warranty car service stations Fit Service has been operating as a franchise since 2013 and has 125 stations, with approximately the same number still at the opening stage. The franchisee can choose one of three operating models. Among the company's requirements for potential partners are business experience and willingness to learn.

The American chain of pizzerias has been operating in Russia for 15 years. You can open a Papa John's franchise outlet in one of three formats: large, medium and small. The lump sum fee is $35,000; along with the brand, franchisees receive a proprietary recipe, contracts with suppliers at fixed prices and cash register software.

The history of the coffee shop chain began with a cafe in the center of Moscow, which opened in 1964 and operated for about 20 years. The new owner relaunched Shokoladnitsa in 2000, keeping the same name, concept and even several desserts on the menu. Scaling began in the capital, then the brand entered the regions. In 2014, Shokoladnitsa bought its competitor Coffee House.

The international cartographic company 2GIS has been publishing electronic directories of the same name with city maps since 1999. The central office is located in Novosibirsk, and in 2004 the company began expansion throughout Russia. Depending on the size of the city and the complexity of the project, investments before reaching the break-even point amount to 13–36 million rubles.

The pizzeria chain was founded by an entrepreneur from Syktyvkar, Fyodor Ovchinnikov, who failed in his book business. Two years later, Dodo Pizza launched a franchising business. Today, Ovchinnikov’s partners work in 10 countries, including the UK, China and the USA. In 2017, the company opened 113 franchise points and closed none.

The fast food restaurant chain Subway is one of the oldest franchises in Russia. The first location opened in 1994 in St. Petersburg, but the brand began its large-scale market takeover 10 years later. Today, about 50% of partners in Russia own two or more franchise points. The lump sum fee depends on the dollar exchange rate and is $7,500.

Investments from 1 to 5 million rubles.

The first school for speed reading, development of intelligence and memory IQ007 opened in the city of Zlatoust, Chelyabinsk region. The project has its own teaching methodology, which was developed together with teachers. In 2017, the popularity of new areas of the school increased - calligraphy and mental arithmetic courses. About 80% of IQ007 students are children from 4 to 16 years old.

The real estate agency Miel opened in Moscow in the early 1990s. At that time, the company entered into housing rental transactions, and later began buying and selling. Since 2009, it has been developing a network of franchise offices. In 2017, Miel terminated contracts with debtor franchisees and entered into 22 new ones in cities with a population of over a million - this increased the average annual revenue from point to point by 30%.

The Lechu network of mini-clinics was created in 2005 by the founders of the Invitro company. A year after the launch, it was decided to develop a franchise direction. As a rule, mini-clinics are opened by those who already have an Invitro franchise. In 2018, Invitro bought shares from Lechu shareholders, preserving the brand.

The federal network “Positronics” was created by the Russian distributor of electronics and household appliances Merlion. The first store opened in Naberezhnye Chelny in 2006, and two years later more than 150 outlets operated under the brand. The company offers partners different formats, from small order pick-up points to full-fledged stores with an area of 1000 square meters. m.

In 2005, programmer Anton Epifanov started a business selling optical instruments. Over the course of 10 years, through franchising, the Four Eyes network has developed from Kaliningrad to Vladivostok. Starting investments are 1.8 million rubles, of which 1.5 million is the amount of initial inventory. The franchisor promises low purchase prices, allowing a markup of 65–120%.

Invitro's first business was a clinical laboratory; in 2002, it opened its own office for receiving biomaterials, and in 2005, the first franchise offices opened. At the same time, the founders of Invitro created the Lechu mini-clinic, and in May 2018, these networks merged. The company has taken a strategic course towards the development of the medical area.

Investments up to 1 million rubles.

The first Championika football clubs for children over 3 years old opened in 2013. To scale the business, we launched franchising. Under the terms of the agreement, the partner buys a franchise covering an area with a population of 200,000 people and can open an unlimited number of outlets. Starting this year, “Championika” opened dance sections for girls.

The idea to create a football school for children from 3 to 6 years old belongs to entrepreneur Alexander Sementsov. The average price of a monthly subscription is 4,000 rubles. In a standard mini-football hall, 30–40 children can train at the same time. To achieve payback on average in six months, franchisees need to recruit a group of only 12 people.

The Novosibirsk express delivery operator SDEK was created in 2000 and helped deliver goods from the Korzina.ru online store to cities in Siberia and the Far East. Gradually the project grew and became a major federal player. In 2017, SDEK opened 450 franchise points, the number of shipments doubled, and the revenue of its franchisee partners also increased.

When choosing the most profitable franchises in Russia in 2017, you can see that most of them were leaders in previous years. Some of these companies have more franchised locations than their own. Some of the most profitable franchises in Russia include catering, delivery services, brokerage and legal companies, training centers and much more.

TOP 5 most profitable franchises in Russia

Entrepreneurs who are interested in developing a franchise business can work with both domestic and foreign companies and use the scheme to find a source of financing.

It’s easy to get confused among such a wide range of offers. So that everyone can find a decent option, consider the rating compiled by Forbes in terms of business profitability. The main parameter when compiling the rating is the return on investment, how much a novice businessman can earn by choosing one of the franchises. The rating is based on financial performance indicators in a variety of areas. As a result, the TOP 5 most profitable franchises are as follows:

Fifth place – SDEK company

The SDEK company is an express delivery service that operates on the Russian market and requires minimal investment at the start. The scope of activity is the organization of transportation of cargo, business correspondence, products of various categories, valuables throughout Russia and around the world.

The company offers its partners who will work as a franchise to build a profitable commercial project in an actively developing niche.

Franchise cost in Russia:

– 150 thousand rubles;
royalty payment – 10% of income, starting from the seventh month of the company’s operation;
starting investment volume – 200-350 thousand rubles.

To make a decision and build a rough plan, you need to understand what a lump sum contribution is and whether the entrepreneur is ready to allocate such an amount at the start.

By purchasing a SDEK franchise, a partner can count on consulting support at all stages of the project, the capabilities of the network’s internal resources to increase the client base, the use of CRM and ERP systems, employee training and marketing support.

Fourth place – “Miel”

The Russian real estate market, despite the crisis, continues to develop. "Miel" is a network of real estate offices that specializes in providing brokerage services in all segments of the Russian real estate market.

Today the company has 110 profitable and successfully operating offices, while it continues to actively develop and offers franchise cooperation.

Approximate financial aspects of purchasing a Miel franchise in Russia:

lump sum payment – 1 million rubles;
total capital investments - 2.5 million rubles;
project profitability – up to 13.2 million rubles. per month.

The volume of investment is determined using a special methodology based on the company’s tariff schedule. The royalty amount is calculated individually depending on the region and the scope of the territory covered.

By signing a franchise agreement, a partner gets the opportunity to work according to an established scheme, using a set of recommendations on all aspects of doing business in Russia.

Third place – science show “Opener”

The science show "Opener" is popular due to its novelty. The direction of Edutainment (education combined with entertainment) has long found its admirers in the USA and Europe; in Russia it is just beginning to develop. What could be better than a bright holiday for children, which gives a lot of impressions and the opportunity to gain valuable knowledge? More and more modern parents are choosing such programs instead of annoying clowns and animators. Therefore, new types of children's parties are becoming increasingly popular in Russia.

The Otkryvashka company gives entrepreneurs the opportunity to keep up with the times and conduct business in a new and relevant segment.

Conditions for granting the franchise of the science show “Opener”:

starting investments - 420 thousand rubles;
lump sum fee – no;
royalties – 10 thousand rubles. monthly during the first year of work, in the second year - 15 thousand rubles, in the third and further - 20 thousand rubles. every month.

Results of work under the Otkryvashka company franchise:

on average, the price for holding one show in Russia is 12 thousand rubles, for a small city the cost drops to 8 thousand rubles;
profitability from one holiday – 65-75%;
in practice, operating companies manage to hold about 80 shows a month in a big city for children of different ages (from 4 to 16 years old) and about 30 programs in a small town in Russia. This makes it possible to receive from 150 to 900 thousand rubles;
The payback period is minimal – from 1 to 3 months.

Advice: The franchisor of the science show Opener sells only one franchise per city, so if there is already one in your locality, the chances of partnership are zero.

Second place – “Claustrophobia”

"Claustrophobia" is a company that creates quests in reality. The idea of the project is to create a new format of “indoor game”. This is a combination of an interactive theatrical game and real actors, where the main characters are the clients of the room who independently control the plot. The difference between “Claustrophobia” and other quests in Russia lies in the emphasis not on solving logical problems, but on emotionality and adrenaline.

Cost of the Claustrophobia franchise:

starting investments – 6 million rubles;
entrance fee – 350 thousand rubles;
royalties, marketing deductions – no;
payback period – from 2 to 6 months.

First place – Tea Funny

Tea Funny is an outlet selling the Taiwanese drink “bubble tea” (a combination of tea with syrup, milk and jelly balls that are filled with juice).

The company offers its franchisees a proven business model, worked out to the smallest detail, according to which more than 450 profitable projects have been opened over the past 4 years. Of these, 346 points operate under franchise conditions.

Purchasing a franchise includes one of the Tea Funny formats:

cafe in a separate building;
mobile kiosk;
modular retail outlet;
a point measuring up to 4 m² at the intersection of pedestrian paths, in busy areas.

The cost of the franchise depends on the chosen format. On average, the costs of opening a project will be:

capital investments - about 800 thousand rubles;
royalty – 4% of sales;
marketing costs – 5% of revenue.

The most profitable franchises in Russia with minimal investment

It is not always possible to implement even the most profitable project, since buying a franchise is a costly business that is beyond the capabilities of everyone.

In this case, many people start looking. In fact, there are options for cooperation with minimal investment, but remember that there will always be startup costs.

Among the franchises with low capital investments, there are really profitable ones that will help you build a stable, profitable business. But keep in mind that they will not become extremely profitable, at least during the first months of operation. If you have large capital and want to receive high profits from the first months, pay attention to.

Consider the list of the most successful franchises in Russia for 2016, which require minimal investment:

Franchise cost and payback period (approximate data, obtained based on an analysis of existing enterprises):

Franchisor company name	Starting investment size	Payback period
Legal Supermarket "TsVD"	230-440 thousand rubles.	up to 6 months
iCharge	from 35 thousand rubles.	from 1 month
"Orange Elephant"	365 thousand rubles.	4-6 months
"Personal decision"	179-599 thousand rubles.	2-5 months
“THE STRAINS ARE OKAY”	299-500 thousand rubles.	4-6 months
"Champion"	220 thousand - 1.5 million rubles.	from 4 months
"Make.ru"	390-800 thousand rubles.	3-7 months
"Fan-Chulan"	300-700 thousand rubles.	4-7 months
Oldboy Barbershop	from 750 thousand rubles.	6-8 months
"Sushi Food"	499-700 thousand rubles.	from 3.5 months

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As you can see, today in Russia there are many options for opening a franchise business, in a variety of areas. To make a decision, it is necessary to make an in-depth analysis of the selected region. Perhaps the catering segment has long been saturated, and the provision of legal services will be in demand and successful. The main thing is that some of the risks that await young entrepreneurs at the start can be minimized through detailed instructions from the franchisor, comprehensive support, and the opportunity to work on behalf of a well-known brand that enjoys a good reputation.

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To compile the rating, we requested information from financial analysts at Altera Invest. They monitor the franchising market, advise the company's clients and... You can trust these experienced guys! We also interviewed franchisors and franchisees to form an objective opinion.

You will learn about the best small business franchises and their benefits. The main criteria we relied on: payback, accessibility, relevance in 2017 and the reputation of the franchisor.

Note! Franchise profits are indicated after the business reaches its design capacity.

7th place: Coffee to go “Coffee Fresh”

A brand franchise does not require large investments at the start and pays off within six months. The franchisor is guaranteed profit from the first month of operation.

Merits of the franchise that allowed it to be included in the top:

The founders of the company do not overestimate profit figures and payback periods; everything promised to the franchisor is real
The business is easy to manage - following the franchisee book, even a novice entrepreneur can cope with it
The project is easy to scale and has good growth prospects in 2017
Low start-up costs

Franchise in numbers:

Cost (including lump sum): 450,000 RUR
Royalty: 1% per month
Payback: up to 6 months
Profit: from 100,000 ₽

6th place: Beauty salon “Mellow’s”

The chain of beauty salons offers all types of hairdressing, beauty and cosmetology services, as well as manicures and pedicures. A wide range of services, affordable prices and high-quality materials are the secret to the popularity and rapid development of the salon network.

Why is the franchise included in the top best

This is a turnkey franchise, that is, the franchisor himself will prepare everything for an easy start for his partner
Guaranteed operating profit from the first month of operation
In-person training for salon technicians
Monthly service quality checks

In numbers:

Cost (including lump sum): 2"000"000 ₽
Royalty: 25,000 ₽ per month
Payback: 11 months
Profit: from 210,000 ₽

5th place: Network of fitness clinics “BBClinic”

BBClinic fitness clinics offer a unique concept of comprehensive weight loss: psychological work, proper nutrition, physical activity and hardware weight loss. The BBClinic franchise actually brings in a profit of 1,500,000 rubles. We couldn't help but include her in the top 7 best!

Advantages:

The new format for Russia fits well into any city with a population of more than 300,000 inhabitants
Unique weight loss techniques on the Russian market
Training of franchisees and staff on the basis of an existing clinic
Discounts on supplies of equipment and products

In numbers:

Cost (including lump sum): from 4"770"000 ₽
Royalty: 20,000 ₽ per month
Payback: from 4 to 8 months, depending on regional conditions
Profit: up to 1"500"000 ₽

4th place: Service center for equipment repair “Mobi03”

This is a network operating throughout Russia. 25 representative offices have been opened, and the same number are planned to open in 2017! The network is growing rapidly and gaining popularity.

Service repair of equipment is a popular service.
A centralized advertising campaign has been created, it works great and provides an influx of customers
The franchisor distributes orders across all representative offices
There is a single call center
Own supply service - all the necessary parts are in stock, and representative offices receive them very quickly

In numbers:

Cost (including lump sum): from 1"130"000 ₽
Royalty: 5% per month
Payback: up to 6 months
Profit: from 470"000 ₽

3rd place: In the top three ranking - “WaffleYogurt”

In third place in the ranking of top franchises in 2017 is the turnkey offer of WafliYogrut. This is one of the most stylish offerings in the fast food industry. You've never seen Belgian waffles like this before! The franchisee's profit is more than 100,000 ₽.

The franchise is in the top three thanks to:

Franchise offices are open throughout Russia and are in great demand everywhere
The franchisor’s team prepares a turnkey business in just a month
A unique design is developed for each franchisee
Equipment is supplied at reduced prices
The franchisor transfers unique recipes

In numbers:

Cost (including lump sum): from 1"550"000 ₽
Royalty: 5% per month
Payback: 8 months
Profit: from 120,000 ₽

2nd place: Silver top - vape shop “SafeSmoking”

In Russia, SafeSmoking became one of the first vape shops. In six years, 52 retail outlets have been opened on the market. The franchisee's profit is more than 200,000 ₽. Deserved second place in the TOP of the best franchises for small businesses.

A franchise will allow you to start a business in a sought-after market segment: demand growth forecast for 2017 is 20%
At SafeSmoking; there are 7 own lines of vaping liquids
Several franchise packages have been developed, they differ in format and volume of investments
A personal advertising campaign is being developed for each region of Russia

In numbers:

Cost (including lump sum): from 1"050"000 ₽ (minimum package of options)
Royalty: 2% per month
Payback: 6 months
Profit: from 210,000 ₽

1st place: Leader of the franchise rating 2017 - coffee to go “Pravda Coffee”

The Pravda Coffee franchise is the undisputed leader of the TOP 7 franchises of 2016-2017. She literally blew up the Moscow market!

20 franchise offices have already been opened. The payback period for the business is six months.

Philip Leites, one of the founders, is a world champion coffee brewer. He knows the secret of delicious coffee and teaches it to franchise baristas
Only high quality Arabica beans are used
Coffee beans are roasted in our own workshop
The franchisor supplies all franchisees with its branded coffee at a reduced price
The retail price of products is significantly lower than that of competitors. This attracts the audience. Even with a small markup, the profit remains very high!

A huge number of aspiring entrepreneurs in Moscow, St. Petersburg and other regions of the Russian Federation dream of opening a profitable franchise business.

If we evaluate the most profitable franchising of 2016 in terms of profitability, then it should be said that the vast majority of organizations that are among the top franchisors receive greater profits from their franchisees than from their branches. These are mainly trading companies.

The most profitable franchises in Russia

Currently, the most profitable franchises in the Russian Federation are the following:

Hookah club “Contrast”;
Coffee shop "Coffee Space";
Branded clothing store for children “Artel”;
Shoe boutique "Crocs";
LLC "Zhenavi"

Hookah club "Contrast" offers its franchisees very favorable terms of cooperation. The organization's activities are fully certified.

The Coffee Space coffee shop currently has tens of thousands of regular customers, who are attracted mainly by the original design solution.

The branded clothing store for children “Artel” is only in its first year of franchising, but experts are already calling its franchise offer one of the most promising.

The Crocs shoe boutique is attractive to franchisees, first of all, due to the complete absence of royalties. The lump sum contribution is 1.5 million rubles.

LLC "Zhenavi" is a jewelry store. There is no lump sum fee, as well as royalties. The number of branches is currently more than 300. There are more than 20 own retail outlets. Buyers are required to have premises, the total area of which must be at least 4 square meters. m.. It should be located on the 1st or 2nd floor of the shopping complex. Also, buyers must have available financial resources to purchase the necessary equipment.

You can find a large selection of profitable business offers in the catalog of our website.

View from the outside

“Companies are launching franchises for small towns”

Nina Semina, founder of the franchise catalog franshiza.ru

“In 2017, low-cost franchises were popular (up to 700 thousand rubles of costs for starting a business), as well as franchises in the field of medical laboratory diagnostics, children’s education, beauty and public catering. Demand for franchises in the retail trade of clothing and footwear has decreased and demand for franchises of decorative cosmetics has increased: at the beginning of 2017, we observed an increase in demand for franchises of Flormar, NYX Professional Makeup and the Russian brand Mixit. The franchising segment, built on the sale of food, drinks, and household goods at low prices (Galamart, Fix Price, Home Market), is also trending.

More and more existing franchisors are launching a separate franchise format for small cities. Previously, everyone wanted to develop networks in million-plus cities, but there is already strong competition there in most markets. In small towns the competition is not so high, but they need special offers with a minimum of investment. On the other hand, many Russian successful franchisors are beginning to enter the international market - to the countries of the post-Soviet space, to Europe and China. This is mainly typical for the public catering segment (“Shokoladnitsa”, “Gelateria Plombir”, “Dodo Pizza”, etc.). ,>

Among the new areas of franchising in 2017 are EMS fitness, intellectual games, virtual reality, aggregators (for example, taxi aggregator Fasten). An interesting trend is the development of multi-franchising, when people purchase several different franchises at once.

According to forecasts for 2018, we expect the emergence of franchises in the field of services and goods for animals (Medvet animal clinics have already appeared), interesting regional concepts of fast food franchises, the development of the restaurant segment “with a twist”, the beauty and health segment, IT franchises, as well as franchises aimed at the younger generation.

“The typical franchise buyer is a middle manager.”

Co-owner of the consulting company "Deloshop" Philip Gureev

“We are seeing a slight increase in demand for franchises within 5-10% per year. At the same time, many new franchisor players are emerging. Many of them quickly cease their activities. As a rule, these are small companies from the regions that have opened two or three locations and now expect to conquer the whole of Russia with their concept. These are mainly services and catering with starting investments from 1-2 million rubles. However, if a business does well in one city, this does not mean that it will be successful at the federal level. In general, there are much more new concepts and ideas appearing on the market than there are franchise buyers.

As usual, children's centers, football schools, medical laboratories, etc. are in demand. The network is developing successfully (No. 20. - RBC) from Metro Cash & Carry - many owners of nameless convenience stores prefer to work under the wing of a large chain.

A typical franchise buyer in 2017 is a middle manager who has up to 5 million rubles. Typically, he views franchising as a way to generate passive income. Deposit rates have fallen, real estate is not going up in price, so they want to start some kind of business. At the same time, they often trust his wives, relatives, and hired managers, which, of course, is a mistake. The less the owner is involved in the franchise business, the greater his chances of losing money. Sometimes it’s easier to buy a ready-made business - it will cost more than a franchise, but there are fewer risks.”