home Business blog Services that are in great demand. What business is in demand now? The most profitable and promising business

Services that are in great demand. What business is in demand now? The most profitable and promising business

What are the best small business products to sell?

Today, many people are thinking about starting their own business. Working in an organization and simply receiving a fixed salary is not so profitable. It is much more interesting to open your own small company, hire employees and start making a profit. But is it really that simple? And what needs to be done to ensure that the business prospers and brings more and more income every season.

The first stage of creating your own business is determining the scope of activity.

Conventionally, they can be divided into the sale of goods and the provision of services. Each type has its own advantages and disadvantages. Let us dwell in more detail on the sale of goods.

First you need to determine the product that the company will sell. In addition, you will need to rent a room, possibly make repairs there, purchase the necessary equipment, hire staff, develop a competent advertising policy, and register a legal entity. All these actions may take several months.

However, it is the definition of the scope of activity that can play a decisive role in the development of the company.

Products that are always in demand

Such goods include those that consumers will use regardless of the economic situation in the country and the income level of an individual family.

These include food, clothing, shoes, household appliances, cosmetics, and household chemicals.

Most often, grocery stores open in residential complexes, on the first floors of houses. In such stores it is most profitable to sell goods that are in demand every day. It can be not only bakery and dairy products. The assortment should include semi-finished products, soft drinks, groceries, sausage products, and confectionery.

If the location of the store allows, you can organize the sale of alcohol and tobacco products (there are a number of restrictions). In addition, you can allocate a separate area for consumer goods.

In order for such a store to develop successfully, it should be opened away from large shopping centers and hypermarkets. In this way, it will be possible to create a unique niche for customers living in nearby houses.

When opening a clothing store, you should first decide on the customer segment - for which segment the clothes will be sold. Thrift stores or stores for the middle class are in great demand. You should be very careful when opening an exclusive clothing boutique.

An interesting option is a store that sells holiday goods. These can be balloons, garlands, ribbons, cards, figurines. As a rule, the peak of sales in such stores occurs on pre-holiday dates and during weddings.

Children's toys are an equally interesting option. Few parents will refuse to regularly visit stores and buy goods for children. In a children's store, you can organize not only the sale of toys, but also add strollers, cribs, walkers, diapers, dishes and clothes to the assortment.

Something new and unusual

Undoubtedly, selling goods that are always in demand is an almost win-win option when starting a business. However, if you want to try to sell something new and interesting, you can organize a business selling innovative products. Such stores can be created not only in special premises, but also organize sales via the Internet.

A product will become innovative when new equipment, new raw materials are used for its production, and the product has new properties. In addition, the product will go to a new market.

The emergence of new business areas is directly related to the development of new technologies.

One of the most successful examples of such products can be the recently popular devices with information about sites. The item contains a code that allows any user of a mobile device using a webcam to access the desired site. These can be electronic pages of manufacturers, pages on social networks, websites of companies providing services to the population. Such links can be placed on clothing, printing, and accessories for mobile devices.

“Smart” menus have recently appeared in Asian restaurants. This is an interactive screen on which you can find a description of any dish you like. And while waiting for his order, the client can use the entertainment service contained on the device. Such devices may become popular in our country in the next few years.

Innovative devices do not always require a lot of expenses. A familiar thing that will perform new functions can be called innovative.

For example, a bench on wheels will be an excellent accessory to any country house or cottage. Its difference from a regular bench is the ability to move to any part of the site using special wheels. Even a child can cope with this.

Recently, many websites have appeared on the Internet where manufacturers offer various anti-stress toys. This product is in great demand, because it can be an excellent holiday gift or souvenir.

What products are best to start trading when starting your own business?

Undoubtedly, every aspiring entrepreneur asked himself this question. Unfortunately, there cannot be a definite answer here.

First of all, the geographical location of the region is of great importance. A product that sells well in cold cities most likely will not take root in the southern part of the country.

Secondly, the peculiarities of a particular city should be taken into account. In big cities, expensive services are in demand, which cannot be said about towns and villages.

Thirdly, you should carefully study the market. If it is overcrowded with any product, then it will be possible to gain a reliable position there only with a well-executed advertising policy and the presence of a good customer base.

By the way, word of mouth in many cases can significantly increase sales, and therefore profits. At the same time, if there is not yet a single organization in the region offering such services, you should analyze whether it will become in demand.

For example, a store selling fencing accessories will most likely close in the first months if it operates in a small provincial town.

Networking with people working in related industries can be invaluable when planning to start a company.

An online company can be an excellent alternative to a regular store. The advantages are obvious - there is no need to rent premises, you can significantly reduce the cost of hiring and paying staff, and besides, website advertising is built in a slightly different way than a stationary retail outlet.

Another advantage– such a store has no territorial reference. If there is an established transport system, it will be possible to sell goods outside the region. At the same time, not all categories of the population can use the services of online stores. Today, some of the country's residents do not yet have free access to the global network, which means they will not be able to make purchases.

Another type of business is the provision of services. This could be a car repair shop, a company providing photographic services or organizing holidays. Here everything depends only on the skills of the entrepreneur. If he does something well, a hobby can always be turned into a source of income. With good quality, such a master will quickly become in demand.

Where to find business supplies

After determining the scope of activity and opening a store, you should find suppliers. Ideally, there should be several companies so that a difficult situation in one of them does not affect the activities of the new company. In addition, when conducting certain types of business, you should choose suppliers from different countries.

Contacts of manufacturers can be found on specialized websites. Thematic exhibitions are organized several times a year, where it is possible to conclude an agreement on terms beneficial to both parties.

Before starting their own business, every entrepreneur asks themselves what kind of business is in demand now. It is especially important to identify which services or goods will be in consumer demand during an economic crisis, and many mistakenly believe that in such a situation it is pointless to start a business. In fact, this is far from true; there are many ideas that will help organize a profitable business, regardless of the economic situation in the country.

How to determine which business will be in demand?

In general, it is impossible to answer unequivocally what kind of business is in demand now. This depends on many factors, primarily on the region and locality. For example, in large and economically developed cities the population needs agricultural natural and environmentally friendly products, such as milk, meat, and vegetables. In rural areas, all of the listed goods in stores will not be in demand, because most residents have their own farms.

In addition, if we talk about the economic crisis, the demand for expensive goods and services falls. But this does not mean that the population will stop buying food, clothing, and visiting hairdressers; no, goods of a lower price category will simply be in demand. That is, it is profitable to open economy-class stores, and the entrepreneur’s benefit, accordingly, will be due to greater turnover.

So, in order to determine a profitable direction for business in your region, you need to analyze the market. You also need to evaluate competitiveness and purchasing power. In a word, conduct marketing research.

Below are a few far from new, but still relevant ideas for business. It is worth noting that this activity will be in demand both during the economic crisis and after it.

Trade

At all times, trade was considered a profitable enterprise. Today, the situation on the market has changed due to great and rapidly growing competition, but this does not mean that it is impossible to organize a promising business in the field of trade.

Today, low-price products are in greatest demand, because the majority of the population chooses essential goods at a more favorable price. It's not just food, it also includes medicines, clothing, personal care products and much more - things that people buy every day.

If you are planning a profitable business in the field of trade, then you need to focus on consumer demand. That is, for example, in a residential area of a small provincial town, it is not advisable to open a supermarket; large financial costs will not pay off soon. It is also important to adequately assess your competitiveness: even in a densely populated area with many grocery stores of various formats, you should not open another one, because there is a high probability that it will not be in demand.

So, before you start trading, you should study and analyze the market situation. Perhaps in one particular area, customers do not have enough stores with low pricing, and it makes some sense to open a retail outlet that will make a profit due to high turnover.

Production

Undoubtedly, those who are wondering what kind of business is in demand now, and at the same time have sufficiently large material resources, can consider production as a profitable business. Here, as elsewhere, it is important to focus on customer needs and competitiveness.

To organize production, it is very important to correctly determine the direction; the product produced must have high demand and low cost. In addition, the profitability of an enterprise depends on the volume of product produced.

What exactly can be produced depends on many factors, it could be baking bread, sewing clothes, producing plastic bags or toilet paper. First of all, the product must be in demand and accessible to the population.

Services

In every field you can find your place and organize a profitable business. The concept of services is quite broad; which of them will be in demand in a particular area? We can only generalize which companies are in particular demand on average:

legal offices;
security companies;
cleaning agencies;
advertising agencies;
repair shops.

This, of course, is not the entire list of the most popular services. But nevertheless, when planning a business in this area, you need to take into account the fact that the services must be useful for a potential client and be in demand. For example, a computer and digital equipment repair shop is quite relevant today because many people prefer to fix a breakdown for a modest fee rather than buy new equipment for much more money.

One caveat is the fierce competition in the modern market. This ultimately leads to prices for services falling and, accordingly, profits too.

Agriculture

In fact, this is the most popular business today, because agricultural activities in our country are rather poorly developed. But our compatriots prefer environmentally friendly products grown in Russia, and, by the way, many buyers are willing to pay much more for them than for imported goods.

Here, of course, everything is not so simple, because there are many difficulties with organizing a business. Growing vegetables, for example, involves large costs for the purchase of land, construction and equipment of greenhouses if year-round production is planned. But agriculture will not bring profit immediately, the minimum period is six months. This is probably why there are almost no people willing to fill the empty niche.

Catering

A fairly popular business in a small town is a fast food cafe or canteen. Public catering outlets are relevant and in demand anywhere, but due to the economic crisis, expensive cafes and restaurants will not be in demand. But budget establishments, on the contrary, will certainly be an excellent alternative for those who are used to eating out.

What to offer the consumer, and make a profit from it yourself? What is more profitable to sell on the market in the coming years will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those that a person will come for, even if he is limited in funds. Therefore, before choosing products for sale, you always need to take into account not only the level of sales at the moment, but also in the future, and also calculate the profit per unit of goods sold at the checkout.

Good selling product– this is a product that will be equally popular both in times of crisis and during times of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages over other products.

Take, for example, cigarettes - one of the most popular goods in the Russian Federation. The cigarette business is far from the most profitable. This is all due to the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. In rare cases, expensive elite drinks - wines, cognacs, whiskeys - can bring a stable income to the business owner in the same way as cheaper and more affordable drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at the same high level. But the success of sales of low-alcohol products is influenced by many additional factors: location, assortment, competition, brand.

But no matter how high and massive the sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to an ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles from this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here the entrepreneur needs to be careful at the start: all specified pricing positions are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

Those currently in demand in the Russian Federation include:

small household appliances, budget electronics;
electrical goods;
household chemicals and personal care products;
Kids toys;
simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

sale of risk-free goods with smaller but stable profits;
trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
goods for children - clothes, toys, shoes, accessories, accessories for everyday life, etc.;
other daily goods.

There are also leaders among food products. According to statistics, the most purchased items in the country over the past year were:

meat, including chicken, pork, beef and turkey;
chicken eggs;
semi-finished products - are in great demand among women;
frozen seafood and fish;
vegetable oil and butter;
cow's milk;
pasta, flour and flour products;
salt, sugar;
cereals – rice, buckwheat, oats;
Black tea;
fruits – bananas, apples;
vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to make the right choice and settle on a certain type?

Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

where to sell;
to whom to sell.

The solution to the first question can be found in two ways:

Open a retail outlet, go to the market , rent premises for a store, rent a stall or retail space, and so on.
Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

availability and volume of start-up investments for starting a business;
when opening a retail outlet, it is advisable to conduct preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

Upon detailed study of the listed aspects and correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. Firstly, global network coverage in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for faster ways to purchase the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what is most required by users who prefer to make purchases online?

Electronics

The first group includes all kinds of electronic devices and electrical goods, characterized by compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, and decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

People are forced to turn to online stores for such a seemingly simple product due to the high price in regular retail outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and the person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to lead a healthy lifestyle, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without much effort (weight loss belt, exercise equipment for individual muscle groups, devices for savingelectricity, fuel). The main thing is that such products are not perishable (since the percentage of disposal of expired raw materials is high), and do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. So, over the past year, users spent almost 34 billion rubles on the purchase of products from 5 categories:

personal goods – 6.5 billion;
products for home and garden – 5.5 billion;
products for recreation and activities – 3.5;
household appliances – 15.2;
everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

Small household appliances have become the top sellers on the Internet.
In second place are cosmetics and perfumes.
Mobile phones took an honorable third place. Moreover, approximately 10% of citizens RF They regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people purchase models that cost up to 600 US dollars.
Then there are tablets and laptops.
Toys and original gifts.
Licensed software.
Shoes, clothing, accessories.
Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
Order and pay for tickets online.
Large home appliances.

But most of the most popular goods are not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, you can make assumptions based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

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In some life situations, a problem arises when there is not enough material resources. In this case, people often wonder what to sell to make money. Although in some situations, entrepreneurs who are just starting their own business do the same thing.

Products from a Chinese manufacturer

There was a time when buy-sell relationships flourished. However, it has long passed. Currently, in-demand products can be sold using a method such as dropshipping. Its essence is quite simple and does not require virtually any costs from its performer. This is the usual delivery of products from its manufacturer to its buyer. Using this method, you can earn good money by selling products from China. The best-selling products have always been and will be made in China, since their cost is lower than that of other producing countries. The advantage of such a sale is that there is no need to invest your own money, since the goods are paid for in advance by the buyer. This same point guarantees that there will be no downtime of products, they will be in circulation all the time.

Using an Internet bulletin board

Since this is the 21st century, it would be logical to ask the question of what to sell on the Internet to make money. Today there are many free Internet sites that operate on the principle of a bulletin board. In addition, such sites are completely free, which means it costs nothing to post information about selling your product. All these sites are quite similar to each other, and therefore the rules and list of what can be implemented there are approximately the same. Here is a small list of products that you can try to sell through online bulletin boards:

Personal items that have become unnecessary for some reason.
You can buy various products and resell them, receiving interest on sales.
Sale of goods wholesale.

In addition to using existing platforms, you can create your own Internet portals on which you can post various lucrative offers for the sale of products. If you ask people who specialize in sales what to sell to make money, they will list roughly the following categories:

Gold, silver and other jewelry items, except those owned by the family as heirlooms.
You can sell a product such as cosmetics from a large company. True, to do this you need to become a representative of such a company.

What to sell to make good money?

A very interesting option for selling goods can be, at first glance, junk that ordinary people do not need for nothing. However, there is a type of people called collectors. This segment of the population is quite capable of purchasing for a large sum, for example, some kind of badge or coin, which to the average person would seem like a trinket that has no value. In some cases, the answer to the question of what to sell to make money may be antiques and other valuables belonging to different collections. It is more difficult to sell them, since first you need to spend a sum on their purchase, and then find the same collector who will pay even more than the amount for which the item was purchased.

Residents of rural areas can also be included here, since they receive a good income from selling vegetables, fruits, dairy products, etc. Some entrepreneurs buy large volumes of products from villagers, and then resell them in the city at a higher price. This type of activity can also be attributed to the answer to the question of what is profitable to sell.

What do people buy?

When the question arises about making money by selling something, it is always worth remembering that there are areas that will be in demand always, everywhere, and at any time. What to sell to earn money quickly and a lot? One of these areas is real estate. Selling and buying housing will always be in trend, since no one wants to live on the street. This method of earning money requires certain investments, but with the right approach it will allow you to quickly return the amount spent and earn interest. We are talking about the resale of private houses, apartments or garages, for example.

When constantly monitoring various advertisements, you may come across one in which the owner writes about the urgent sale of a home, for example. The reason for this may be leaving, reluctance to search for a buyer for a long time, etc. In such cases, sellers are very often ready to make concessions and reduce the amount from the initial one by 10-15%. It is precisely such proposals that you need to look for. Having bought real estate at a reduced price, all that remains is to add interest and resell it. Thus, you can earn a lot of money without doing practically anything.

What can you quickly sell online?

As mentioned earlier, when wondering what to sell to make money, you should turn your attention to the Internet. However, message boards are not all that can generate income. Despite the fact that almost everything that can be bought is available on the Internet, and the demand, as well as the supply, is great, there are areas in which demand is clearly greater than supply. These categories include the following products:

Clothes and shoes for children and teenagers. Such products are always in use, because, as you know, children grow quickly. We have to buy new things almost every year, which means that the demand will be constant and large.
Various products used at home and in offices.
Real estate and cars.
Original and beautiful photographs are less in demand, but still in demand.

Although it is worth noting that it is much more difficult to make money selling photos, since photo banks that accept photographs have very high requirements.

At first glance, it seems that trading is the most popular type of business and a source of big profits even for beginners. And experts confirm this opinion. However, when opening a store or other enterprise engaged in trade, you first need to figure out which products are currently in greatest demand among consumers in order to choose a profitable market niche and reduce risks at the initial stage of the company’s work.

5 ways to find out which product is in demand the most

There are several tried and true ways to research product demand. It is best to combine several of these methods so that the analysis of market demand is multifaceted and in-depth.

Yandex Wordstat.

Wordstat.yandex.ru is the easiest and most accessible way for everyone to study the demand for goods, and it’s also free. Searching keywords related to your product will show monthly search statistics. Most people nowadays make purchases of things they are interested in via the Internet, and search engine statistics are a completely reliable indicator of how much a particular product is in demand on the market.

On the one hand, the lack of requests for your product is not the most optimistic sign. However, a large number of requests – over 1000 – also cannot guarantee high demand for a given product, so it would be advisable to conduct other studies.

Google Trends.

Another tool for studying demand for a particular product is Google Trends, or Google Trends. If you already have a business idea to sell a product, you can use this service to view keyword search statistics for the last five years.

Contextual advertising.

The first two tools allow you to estimate the frequency of searches for your product on the Internet, and contextual advertising makes it possible to study the demand for it. Do users like your online store, are people willing to spend their money on it, are they satisfied with the conditions and price?

Before launching a business project (be it opening a store or writing a book), you can get an idea of its profitability by making a landing page with all the basic information and a “Buy” button and creating a campaign in Google AdWords or Yandex.Direct. These contextual advertising services work in a similar way, and they can be used to assess the prospects for demand for a product. By creating ads based on keywords or other parameters and paying for their display (the minimum campaign budget starts from 300 rubles), you can understand how many people are really interested in purchasing your product.

Competitor analysis.
When studying the demand that similar products enjoy in competitors' stores, pay attention to the following points:

Pre-orders.

Pre-orders are a completely acceptable method of estimating the demand that a product will enjoy even before its first batch is produced. Create a website dedicated to your future product and attract users to it. Make a note that the item is not yet in stock, but should be available soon, and indicate the approximate date. Based on the number of pre-orders, one can judge how popular it will be and whether there is any point in its release, the costs of equipment, production and delivery.

Even if there are few pre-orders and you consider your business idea unpromising, you can simply return people’s money for the goods.

In addition to studying demand, pre-orders allow the entrepreneur to solve some other problems:

Receive additional funds that can be invested in the production of goods or in the purchase of equipment and inventory.

Understand on what scale the product needs to be produced so that it is in demand and does not become stale (which means you can estimate the amount of inventory, warehouse size, etc. that will be needed by the time the goods begin to be shipped and orders are accepted).

What products are in demand in 2017

If you are creating a business related to the sale of goods, first of all, find out what products are in demand in 2017. It is best to specialize in an already familiar assortment, so as not to study the features of products from scratch.

So, what goods are now in greatest demand in Russia? Sociological market research tells us that first of all it is food products. For example, such a popular product as mayonnaise, used by most people to season ready-made dishes or as an ingredient. It will be present in the baskets of many customers, and more and more.

Statistics on non-food products recorded a surge in demand for household appliances and electronics at the end of last year. That is, at the moment, every Russian family has several computers and about two or three televisions. This means that this year there is no point in expecting that these goods will be in equally high demand - the need for them is close to saturation.

Buyer demand for construction equipment, materials and machinery is also declining. A similar situation is observed in the passenger car market.

The situation with industrial equipment is somewhat more complicated. The profits of many enterprises have decreased, and their management is now actively saving money, which means they are less likely to spend it on purchasing new equipment. However, in moments of economic recession, crisis production begins to actively develop, new plants and factories are opened that need high-quality equipment for the production of products.

A clear increase in demand is expected in the used equipment trade segment. The services of companies specializing in repair, diagnostics and maintenance of various equipment will also be in great demand. Car service centers and dealers in inexpensive, high-quality spare parts can also count on high demand, since many citizens now cannot afford to buy a new car, and the old one needs repairs and frequent replacement of components.

As for automotive products, in 2017, active demand is expected for the essentials - oil, antifreeze, etc.; more expensive and not so necessary products - car cosmetics, accessories - will be in extremely low demand, collecting dust on the shelves of warehouses and stores.

That is, according to analysts, the greatest demand in Russia in 2017 will be for food products, alcoholic beverages, clothing and footwear (both adults and children) in the low-price segment. Consumers also prefer cheaper services. Spending on vacation continues to be a serious item of expenditure for citizens, and tourism services will be in demand as usual.

However, goods such as jewelry and gold, which cannot be called cheap, as well as expensive services may also be at the peak of demand, oddly enough. For wealthy citizens, the economic crisis, the fall of the ruble and other related problems are of little significance and have almost no effect on their consumption habits. In addition, more and more people, especially rich ones, are seeking to withdraw their assets abroad or at least store savings in foreign currency.

But the crisis hits the mid-price segment first, and this trend will continue in 2017. The target audience for which it is designed is changing their habits and switching to more budget-friendly goods and services, and companies selling products at mid-prices continue to lose clients.

Therefore, to summarize what has been said, we note that in 2017, the most promising two areas of trade: the supply of cheap goods that are always in demand (as a rule, these are products from China), and the luxury segment, serving the needs of rich people. Keep in mind that the low-price segment of trade is characterized by high competition, so the quality of the goods that you are going to sell must be at least at an average level so that buyers are interested in them.

What product is in demand in Russia

The most popular products are divided into several main groups.

Food

People will always need nutrition, and periods of crisis are no exception. The maximum they can do to save on food is to reconsider their usual diet. Therefore, experts unanimously predict high demand for food in Russia this year.

Moreover, the main demand will be for goods, including food products, which are becoming more expensive or may soon become more expensive: the population is stocking up on them for future use, which provides large revenues for sellers (and some businessmen take advantage of this pattern, deliberately creating a stir around their goods).

Cloth

Clothing, like food, is also a basic human need. True, the crisis has significantly changed the preferences of buyers: many of those who dressed in luxury stores and boutiques have now switched to more budget-friendly options for purchasing clothes, shoes and accessories.

Experienced businessmen, who constantly monitor which groups of goods are in particular demand at one time or another, quickly change the assortment of their stores, adding seasonal items and always having cheaper and more popular models on sale. Sales are another method of spurring consumer demand.

Little-known and new brands specializing in the production of inexpensive but high-quality clothing are gaining increasing popularity. Second-hand clothing stores, stock centers and discounters also continue to be in demand.

Hygiene supplies

In the FMCG segment, the following products related to hygiene products are currently most in demand: toothbrushes and pastes, deodorants and antiperspirants, shampoos and hair conditioners, shower gels, decorative and body care cosmetics, detergents and washing powders, etc. etc. Consumers increasingly prefer cheaper products, and these are either products of little-known brands, or lines of inexpensive cosmetics, or “2 in 1” solutions (for example, shampoo and conditioner, universal cream for face and body). It is advisable to include them in the assortment of a retail outlet, since these products are in high and stable demand, and try to optimize the costs of purchasing goods by looking for suppliers with more favorable conditions.

Household products

Due to the crisis, Russians have significantly reduced spending on entertainment, preferring to cook in their own kitchen rather than visiting a restaurant or bar. This has hit catering establishments and companies engaged in home delivery of ready-made meals.

But there are also people who are simply passionate about cooking, love to cook and will always do it, despite any economic vicissitudes. They are approximately 19% of the total population. They support the demand for ingredients and semi-finished products necessary for preparing gourmet dishes, and the first factor – the outflow of consumers from cafes and restaurants – has only increased this demand.

This trend is noticeable, for example, in the trade of bakery products: over the past year, consumption of ready-made baked goods has fallen significantly, but sales of home baking components have increased by 15%. There is every reason to assume that these goods will continue to be in demand.

Medicines

Medical preparations constitute a special group of goods; the demand for them has its own patterns. These are essential goods, and their sales volumes remain at approximately the same level regardless of currency fluctuations and other economic factors. There is also no seasonality in this market segment, because medicines are always urgently needed.

In order for a drug sales business to be successful, you need to analyze the existing market structure and find out which drugs are in demand and in what quantities are consumed, and then develop a unique business idea. If your pharmacy is noticeably different from competing enterprises and has a narrow specialization (for example, an economy-class pharmacy or selling only Russian drugs), this attracts buyers for whom the constant choice between a huge number of similar offers is stressful and a problem.

Farm products

Sociologists noted a sharp decrease in the number of buyers of chain supermarkets in 2016. This can be explained by the fact that people prefer markets to stores, where the same goods are cheaper, are not inferior in quality to store ones, and, moreover, you can be sure of their naturalness. After sanctions in Russia reduced the number of foreign meat products, fruits and vegetables, this market niche began to be filled by locally produced farm products, which turned out to be of higher quality than similar mass-produced goods. So farm food products are in increasing demand among buyers.

Cigarettes and alcohol products

During a crisis, the demand for some goods falls, others are replaced by cheaper analogues, the financial reserves of citizens are reduced, and the quality of life of the population as a whole slowly declines. However, there are goods for which the dynamics of demand do not fit into general patterns and often even contradict them. These include alcoholic beverages and tobacco products.

It would seem that people are saving on everything, including toilet paper, but at the same time, during the crisis, there is an increased demand for alcohol - both for home consumption and in bars and other drinking establishments. It is much more likely that a buyer will choose a cheaper liqueur instead of the expensive cognac to which he is accustomed than to quit drinking altogether. It's much the same with cigarettes.

Expensive, high-quality alcohol is becoming the prerogative of rich people. However, alcoholic products in the middle and low price segment are also in demand, and even more than before the crisis, which allows us to put these drinks on a par with such popular product groups as food, clothing and medicine.

Handmade

The manufacture of handmade products, or handmade, is rapidly gaining popularity among Russian consumers and is in increasing demand. This is especially true for such products as:

Paintings, especially in the abstract style (containing spots of unclear shapes, splashes, dots, play of colors and geometric shapes, but without an obvious plot). They are used as interior decorations and are purchased for both private apartments and corporate offices.

Clothing, accessories and interior textiles, crocheted or knitted - unusual socks, hats, scarves, sweaters, napkins, bedspreads, etc.

Toys for children made from natural materials - wood, felt, cotton and wool fabrics, etc.

Bags, bracelets and other women's accessories made of leather and suede. The main thing for such products is original design, neat execution and high-quality materials and fittings.

Handmade ceramics. Pottery can be not only a hobby, but also a profitable private business if you make truly unusual and high-quality things - dishes and containers for small items, jewelry, figurines and other souvenirs.

Exclusive jewelry. It is in demand even during a crisis. Many craftsmen are engaged in the production of such things, so it is extremely important to choose the market niche wisely and make your products memorable.

Designer clothes. Consumers, tired of the monotony of clothes in stores, are increasingly turning to the services of seamstresses or purchasing original designer items from fashion designers. In addition to creativity, the quality of workmanship and materials used are very important for such products.

You can get ideas for handicrafts both from fashion trends and from national folklore and traditional arts and crafts. Products in the handmade style not only exist in a single copy, but also carry a piece of the soul of the master. This explains the high demand for them.

Anti-stress products

Stress is a constant companion for residents of big cities. It is not surprising that products designed to relieve stress and relaxation are in high demand among the Russian population. The range of anti-stress products and services is very large and is constantly growing, because people are constantly inventing new ways to relieve stress. Anti-stress toys and souvenirs, special cafes with a special atmosphere, aromatic oils and various types of cosmetics that help get rid of stress and relieve nervous tension are among the most promising business ideas.

Tourist packages

In addition to anti-stress services, tourism is in high demand in our country. Competition in the tourism business is enormous, and although the services of tour operators are in stable demand, it does not exceed supply.

Tourism services can act as goods, since they can be traded anywhere and are not tied to the place of production.

The crisis has given rise to a tendency to abandon expensive trips to famous foreign resorts in favor of tourism within the country. A tourism business focused on this area can become very profitable if it is properly organized.

What goods from China are in demand today?

Trade in Chinese goods is one of the most promising and profitable areas of business. There are a number of reasons for this:

goods from China are in demand among the Russian population and are increasingly conquering the European and American markets;

the cost of such products is record low;

In this case, any markups can be set - at the request of the seller and depending on the time spent by him;

a business related to the trade of Chinese goods is easy to establish, all sales and logistics schemes have already been tested and tested many times by other entrepreneurs, and subsequently it will be possible to devote only a few hours a day to this business in order to receive a stable income;

the range of such products is simply huge;

The quality of Chinese-made goods has improved significantly over the past few years.

The trend now is to develop and implement methods and tools that serve other technologies. The following products are in particular demand:

1. Portable batteries.

These small devices turned out to be exactly what owners of mobile phones and tablets desperately needed. Therefore, portable batteries, or energy banks, are now at the peak of popularity and are in great demand.

2. Monopods.

A telescopic cane with a phone holder, or selfie stick, has become a bestseller after a well-organized advertising campaign.

3. Counterfeit brands.

Chinese industry is famous for its ability to copy products from other manufacturers (primarily large, famous brands, whose products are always in demand among buyers and can be sold at high prices). It should be noted that as such productions develop, the quality of their products becomes better and better and is almost as good as the original.

What brands of clothing do most of us wear every day? Nike, Adidas, Versace, Calvin Klein, Lacoste? If you look at it, these clothes with logos of famous brands - women's, children's, men's, sports, business and casual - are mainly of Chinese origin. At least half of the country's population has such items in their wardrobe and actively wears them, rejoicing at a bargain.

Buying original items from leading brands is not a cheap pleasure, and fashion changes so rapidly that you have to buy something new all the time. Therefore, Chinese versions of clothes, shoes, bags, watches and other accessories are in great demand, and few people care about the authenticity of the brand.

4. trinkets.

These are products that evoke strong emotions, but have no practical application. Such funny toys as robotic fish, soft Ferbie animals, jumping fluffies, talking hamsters, keychains in the shape of rabbits, are in demand not only among children, but also among adults, because these products look cute and funny, and give positivity and joy.

5. E-Sigs.

This is a new smoking device that instantly became fashionable and is now in great demand among young people. Advertising ensures the expansion of this demand, turning the electronic cigarette into a stylish accessory and a familiar attribute of a modern person. This trend has every chance of becoming long-lasting, since electronic vapor smoking devices are much less harmful to human health than regular nicotine cigarettes and cigarettes, and for those who quit smoking, this is a real godsend.

6. Valgus Pro.

Sellers of this simple device make huge profits, since bunions on the feet called “valgus deformity” cause discomfort to a huge number of people, and the Chinese offer a convenient and inexpensive solution to this painful problem.

7. Curling irons.

The peak consumer demand for professional hair curling irons occurs on the pre-holiday days before February 14 and March 8, but throughout the rest of the year they are purchased very willingly. This device is a wonderful gift for women of all ages, as it allows you to quickly and independently, without the help of a hairdresser, give yourself a stylish perm and styling.

8. Instantaneous water heater.

This invention is far from new, but due to its low price and convenient design, it is very popular, especially in the summer, during the period of mass outages of hot water. The greatest demand is for flow-through heaters mounted directly on the tap.

9. Safety features.

These include stun guns (in the form of a lipstick or flashlight) and folding knives disguised as a credit card or belt (Grizzly, Card Sharp).

10. Accordion hose.

Such hoses fold perfectly and are very compact when not in use, and under the pressure of water they stretch in length. They are much more convenient to store than traditional garden hoses, so during the “summer season” accordion hoses are in steady demand in online stores (however, a certain number of them are also purchased during the off-season).

11. Multifunctional devices.

12. Chinese tea.

Unlike black tea, which has plantations in many parts of the world, varieties such as oolong and some varieties of green tea grow and are collected only in China. These varieties are in great demand among connoisseurs, so organizing their sale in an online store is quite a promising business idea.

13. Disposable goods.

This includes many Chinese household goods in the FMCG segment, the cost of which is extremely low, but online stores resell them for much more. This suits buyers quite well, since they simply have no idea about the real price of such goods. For example, these are household slippers, textiles and bed linen (sheets, towels), cotton pads, napkins and hygiene products, dishes (mostly plastic), etc.

14. Power tool.

Brands in this area such as Makita, Bosh, deWalt are in demand and deservedly popular among the male half of the Russian population. The products of many of them - electric planers, cordless screwdrivers and even multi-saw machines and electric generators - are copied by Chinese manufacturers with very good results, and their cost is two to three times lower than the original products of any of these brands.

15. Cheap transport.

This category includes vehicles such as bicycles, ATVs and motorcycles. Formally, many popular brands of bicycles - Navigator, Stels, STARK - are Russian, but in fact in Russia they are only assembled from ready-made components supplied from Chinese factories. By the way, in addition to manufacturing parts, components, fasteners and spare parts for “iron horses,” China also has its own national brands that produce bicycles and mopeds of good quality - after all, these vehicles are in great demand among the Chinese themselves.

The rating of growing foreign trade commodity markets "TOP-200 best goods for import and export", prepared by specialists, will help you find out which goods are in demand in 2017 information and analytical company "VVS". Our company is one of those that stood at the origins of the business of processing and adapting market statistics collected by federal departments. Main client categories: exporters, importers, manufacturers, participants in commodity markets and B2B services business.

commercial vehicles and special equipment;

glass industry;

chemical and petrochemical industry;

Construction Materials;

medical equipment;

food industry;

production of animal feed;

electrical engineering and others.

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