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What is MLM business - the terrible truth. Network Marketing or MLM - what is it in simple words and an overview of a project with a real passive income Online network marketing business

In our country, since the advent of network marketing on the market, many people do not understand how it works at all. They think that this is an activity for schoolgirls or mothers on maternity leave who simply have nothing to do. In this article, I want to dispel all your myths about network marketing and show the reality.

Today in our country there are quite a lot of companies that operate in the MLM market. And not all of these companies are promoting this business correctly. I cannot say why this is happening. Perhaps the wrong work is created by distributors.

When I hold meetings with networkers, I am often simply amazed at the rules in some network companies.

For example, the fact that you need to build the structure of only one branch. And then, when this branch grows, start building a second one. But in this way, partners begin to earn normal money only after a few years.

Or - you do not build a network yet and will not be able to receive money until you reach a certain level in terms of personal turnover.

Our hair stands on end from such rules in companies.

Let's understand what network marketing is. And for starters, let's turn to the all-knowing Wikipedia. And Wikipedia tells us that

Network marketing(or multilevel marketing; English multilevel marketing, MLM) is a concept for the sale of goods and services based on the creation of a network of independent distributors (sales agents), each of which, in addition to selling products, also has the right to attract partners with similar rights. At the same time, the income of each member of the network consists of commissions for the sale of products and additional remuneration (bonuses) depending on the volume of sales made by the sales agents involved.

Thus, we see that the network business is not shopping with company products and checkered bags. This is the creation of a network of partners and consumers, from whose purchases we receive our percentage.

Now imagine that you have built a team of ten people who can buy products for 20-30 thousand rubles. per month. Of course, the amount here is small and many people at this moment simply "merge" out of business because they don't see huge money at the very beginning. I hope you are not one of those people.

Now imagine that you did not merge, like most, at the first stage and built a structure of a thousand people! This number of people can actually buy products worth several million! This I know from personal experience.

Your check in this case will be from 100-200 thousand rubles a month! And if you do not run away from the business in the early stages, you will definitely have such a result.

Myths about network marketing

Only the top earns

Probably, if you yourself do not think so, you have heard such an objection. Yes, many people (even those who are engaged in network business) believe that only those who came at the very beginning earn money.

But I know dozens of examples when people came to companies five to ten years after the company was founded and blew up the business, starting to earn even more than those who had been working in the company for several years.

Indeed, in the network business, people receive from the turnover, and not from how many people managed to connect. And if you are able to create a team that will be able to create a large turnover in the country's market, or outside, then you will earn decent money.

This is a business for the poor

Oh, how long it takes to explain to people that network marketing is not income for the poor and that huge money is spinning in this business, which brings huge profits to partners of network companies.

Yes, I agree that completely different people come to MLM. And those who earn a lot and those who do not earn anything. And of course those who are poor are the majority. Well, because they are, in principle, the majority in our country. And so it seems that only the poor are here.

But I assure you that it is not. And there are a lot of people who have their traditional business with an income of half a million, and start their journey in network marketing, because they see great prospects for their development and replenishment of their wallet in it)

Therefore, before making a list of acquaintances and those people whom you want to invite to the team, do not decide for people whether they need a business or not. I talked about this in more detail.

Gotta convince people

I must say right away that if you are going to convince people in the network business, then this will definitely not lead you to success. Because everyone you once convinced, persuaded, hypnotized, will wake up and think to themselves: “Damn, what the hell did I do this at all, I’ve been lied to.” And they will never answer your phone again.

In the network business, our task is not to persuade people to join our team, but the task is to convey to a person the possibilities of a product that he can use and save, as well as the income that he can receive by recommending these products to people.

If you meet such an objection during your meetings, you just need to. After you answer it a couple of times, it will no longer drive you into a stupor.

Here to sell

This myth comes from a misconception about network marketing where people think it's just a direct selling business.

Yes, many retailers sell their products, but they do this either because they want to earn extra money, or because of the wrong company policy that forces them to buy products. Yes, there are such companies. Where is the obligatory personal commodity circulation for large sums and the quantity that a person cannot consume himself. We don't have that.

But direct selling is just a super bonus for people who are just getting into network marketing!

She just turned my brain around and made me look at the world differently. I started to think about my life and it was at that moment that we met with network marketing. Now I am very grateful that everything in my life happened on time.

I hope this book will help you as much as it helped me. When you read it, be sure to write me a message - whether it helped you or not.

Well, our result today will seem small for someone, for someone a dream, but I think that for people who came to the network without experience and in such a short period of time - very worthy.

This is an income in the region of 150,000 rubles. per month, car from the company, travel, own developing YouTube channel, a network of more than ten thousand people, recognition from the company, and more!

Would you like to see such a result in a year or two?

I will tell you 100% that if you do the right things, you will definitely have it!

By the way, friends! If you are looking for a really good mentor in business who can lead you to any result, then I can recommend getting to know my wife Yanina Eremeeva. She is really a professional in the network business, the Top Leader of our company, and about 15 car bonuses have already been issued in the team. Including Mercedes.

In general, it can also lead you to any result! You can contact her here.

What is network marketing - a path to success or a mythical way to make money? Historical facts about MLM + pros and cons + TOP-5 companies in the Russian Federation.

What is network marketing?

Most people agree that these are some kind of fraudulent schemes that allow only happy few people to earn money.

Such thoughts are connected with the main problem of MLM - these are extremely high promises to customers.

Today, after reading the article, you will learn what the essence of network marketing operations is.

And, of course, you will get an answer to the question: is it possible to get real income using such a business scheme.

What is network marketing: historical background

Network marketing (MLM) in its current form was not a separate business development model. It appeared as a manifestation of the need to sell goods.

Who was the first to discover such a scheme and become the founder of a network business?

The founder of the first network sales scheme is Karl Rehnborg.

If the thought occurred to you that this person built his policy for decades before starting a business, this is not so.

All complex things began with a banal approach.

Carl Rehnborg grew alfalfa on his property. At that moment, an idea hit his bright head:

“But what if all the beneficial substances from alfalfa can be converted into an edible form for humans, so that its intake can increase the vitamin tone of the body?”

Undoubtedly, Karl had a good purpose.

Later, he opened his own line of healthy food and began to offer it to friends and work colleagues, explaining the usefulness of the new product.

It is interesting that, out of the kindness of his heart (no other reason can explain this), Karl distributed goods just like that, without demanding any money in return.

What do you think was the effect of promoting free useful products?

No. Nobody believed Carl. Everyone was very embarrassed that a person can simply give away a useful, worthwhile product.

Karl Rehnborg came to an unexpected conclusion: if a nutritional supplement is sold at the average market price, and not just distributed to friends, demand will appear.

And hit right on the spot!

Karl began to use this business scheme, thus giving rise to one of the main postulates of MLM - mutual assistance and team support.

Rehnborg's friends started buying his merchandise. It no longer seemed to them that this was a cheap hoax for one simple reason - it ceased to be cheap.

Then Karl began to look for new ways to expand the network of buyers. And again came to the correct conclusion!

They consisted of a percentage of the sale of nutritional supplements. Now you know the scheme of work of a standard network company? That's how it all started.

The result of the work of Carl Rehnborg:

  • 1934 - Carl founds California Vitamins, thereby expanding the range of products sold.
  • In 1934, Rehnborg renamed the company Nutrilite Products.

    The principle of operation remains the same.

    A whole network of distributors of products, the so-called partners, was formed.

    Each partner attracted new employees by offering a percentage of product sales and dividends for quality organizational performance.

    Karl Rehnborg is known throughout the world as the "father of the network business."

    After a short historical study, it's time to turn to the realities of the modern MLM business.

What is modern network marketing: terms and definitions

Network marketing- this is one of the types of retail sales of products, based on the direct, direct interaction of sellers with consumers.

A feature of network marketing is the ability of each client to become an implementer.

It would be most correct to compare the network business with a multi-level dealership. MLM also consists of several levels.

No wonder such organizations are often called financial pyramids!

Let's take a look at the main components.

The first step of the pyramid: manufacturer - distributor

The first stage of activity under the MLM scheme is that the manufacturing company provides its products to a partner.

A partner is a natural person who enters into a cooperation agreement with a supplier.

On the territory of the CIS, this contract is not included in the labor format, i.e. does not provide you with social guarantees, has a special form of taxation.

The terms of the contract have similar clauses in any area of ​​the network business:

  • obligatory use of the manufacturer's products by the partner;
  • attracting new partners to the organization;
  • work according to a clear scheme defined by the organizers;
  • unquestioning observance of the moral principles and policies of the company;
  • minimum monthly sales.

Subject to the execution of each clause of the contract, according to MLM, you get access to unlimited earnings.

Second Stage: Second Tier Partners

From the second order, the whole essence of the scheme of MLM activity begins.

Each partner who was invited by a higher-level participant (Stage 1) performs all the same functions as his curator.

The only difference is that part of the sales income remains in the pocket of the superior curator.

Each participant, as a result, seeks to form his own structure, as this brings real income in the form of dividends from his own sales and the activities of "subordinates".

P.S. The word "subordinates" is deliberately put in quotation marks: in the structure of network marketing there is no concept of line management.

All relationships between colleagues at various levels are based on mutual assistance - this is simply beneficial for all partners.

Step Three: Entry Level Partners

Lower-level partners differ from the founders only in that they have a lower income. At the same time, functional responsibilities, as units of MLM, are unchanged.

Work at the first or second level involves the manifestation of maximum activity not in the sale of products, but in the promotion and formation of one's own structure.

An intermediate conclusion should be drawn:

The scheme of interaction of network sales involves the development of the structures of each employee.

The explanation of this process is very simple - each subsequent implementer receives a percentage of sales + dividends from the entire network organized by him, as a percentage of the profits of "new" participants.

Network marketing - is it that simple?

The concept of network business and MLM structures has negative associations, especially in the CIS, where people have been taught by the bitter experience of financial pyramids.

This section provides the reader with a comprehensive overview of how network marketing works - an unbiased assessment of the income opportunity.

Benefits of network marketing

    Lack of a linear system of leadership.

    You work for yourself, which is very similar to entrepreneurship.

    Close-knit team.

    Each partner is interested in supporting "junior colleagues", as it brings him financial benefits.

    There will always be a person who will help organize your network activities in the right direction.

    Curating is the backbone of network business.

    Opportunity for continuous growth.

    Another positive aspect of MLM.

    It all depends on your abilities, including earnings.

    A lot of experience in interacting with people.

    This is a useful skill for everyday life and the development of your own entrepreneurial project.

    Network business can be considered as a platform for further implementation of one's own business.

    Flexible schedule.

    Representatives of MLM structures can work from 10 to 30 hours a week, thereby combining it with work or study.

    You must understand that network business cannot replace the main source of income.

    At least in the early stages of activity.

Negative aspects of network marketing

    Possible destabilization of the network structure at any time.

    This process may be triggered by the activities of individual partners, which will not meet the company's standards.

    You must consider the possibility of the collapse of the entire structure, as many years of experience of MLM participants proves such a possibility.

    Undefined payment standards.

    An example is the American company Starcom, whose representatives promised high payouts to each participant.

    As a result, partners took out loans, pledged property, and the company paid less than 25% of the announced amount.

    It is not difficult to guess what material damage customers received.

    Opportunity to get into the financial pyramid.

    Imagine a situation in which you invested in an MLM structure by purchasing an initial package of products.

    Several months pass, the structure of clients expands, they also make deposits, buy products.

    Another month passes, you have not yet been able to cover even your own expenses, since the goods are not in demand.

    The company is closing...

    In this situation, approximately 50% of the participants remain without profit.

    They were unable to sell the product, but made a significant investment.

    If you have never dealt with entrepreneurship, it will be very difficult to “resist” in the MLM mode of operation.

    The specificity of the activity lies in the constant moral tension, since you are responsible for your sales and the entire organized structure.

After analyzing the pros and cons of network marketing, you can assess the degree of risk of such a business activity as quite high.

A feature of working on a network scheme is the constant responsibility for one's work + training and control of lower-level partners.

You already know what network marketing is and you can independently assess the prospects for development in this direction.

If you are confident in your organizational talent, as well as the abilities of a manager and financier, it's time to move on to choosing an employer.

Network Marketing: Choosing an Employer

Your network income and confidence in stability depend on the right choice of employer.

To begin with, it is necessary to consider possible options for the Russian business space.

Top 5 Russian MLM market

Network company nameMLM market share (%)Description of activity
~30 Sale of cosmetics, pricing policy - acceptable for the middle class. Get ready to meet a huge female team and find your place in it. Network activities in AVON are more suitable for girls.
~30
Marketing sphere - cosmetics, souvenirs, healthy food. One of the leaders of the Swedish MLM market. The advantages include increased loyalty to their employees. Working in this network company will allow you to have a small but stable income.
8 Stability is the most appropriate word to describe the activities of AMVAY. Marketing sphere - from household utensils to dietary supplements. Unlike the companies mentioned above, it provides equal chances for development, regardless of the gender of the employee. This fact is derived from the wide range of products on offer.
5 A company that only accepts women. Specialization - cosmetics, products for the care of appearance. One of the most experienced network organizations, but still not widely spread on the Russian market.
4.5 Leading manufacturer of natural cosmetics. It is one of the most progressive companies on the Russian market, it has a strong base for network marketing.

The main criterion for choosing an MLM company is experience in the market. This is explained very simply: you will get the expected result, verified by others.

It is dangerous to work for the "newbies" of the MLM market, because you cannot be 100% sure that all obligations are true.

You can learn about the many benefits of network marketing from the video:

What is network marketing? After reading the article, you are already able to independently determine the meaning of this term.

Network marketing evokes a subjective attitude in every reader.

With 100% certainty, only one thing can be said - making money working in the MLM system is possible and cannot be argued with.

A completely different question - will it be possible for you to do this?

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MLM business, which is also called network business, appeared almost 150 years ago. And in 1959, the American Way Corporation, better known to us as Amway, created a system for attracting employees and rewards, which is now considered a classic. To understand whether a network business is a good way to make money or not, you should look at the numbers: the annual turnover of companies operating on this model is $ 100 billion. Read in the article what network marketing is and how it works.

MLM business: what is it?

MLM stands for Multi Level Marketing - multi-level marketing. Its essence is that any employee of such a company can begin to build his own team within the organization, from the sales of which each higher level receives a reward.

Thus, the participant receives money from his sales, from the sales of those whom he personally attracted to the business, and from those who were found by people located in the hierarchy below. From the upper levels, the percentage of reward is higher, and it decreases as you move away from the creator of the team. Such a team has no restrictions on the number of levels and participants, and therefore, on the level of income.

The manufacturer and the main organizer of the entire chain saves on:

  • marketing, as people themselves promote the product;
  • training - each participant, recruiting a team, trains those whom he attracted;
  • distribution chain, since the second fundamental business principle in network marketing is the absence of intermediaries: the distributor acts only as a recommender and expert on the product, and the end consumer takes the product from the manufacturer.

One of the postulates of the network business is sales without sales, built on communication: a consultative approach and recommendation. The seller, who in MLM is called a distributor, does not seem to be selling anything to another person. He comes, like a neighbor with her pie, not forcing you to buy anything, but only talking about a new miracle pan.

The main trends in the development of network marketing in our country include the following:

  • strengthening of multinational brands (Oriflame, Avon, Amway) and the success of some Russian projects (Faberlic);
  • traditional business orientation on MLM strategies (bring a friend - get a discount);
  • the use of traditional marketing approaches in MLM (traffic, sales funnel, segmentation, portrait of the target audience, positioning, the use of "star" persons, connecting conventional promotion channels - the media, etc.);
  • Internet migration: Instagram, Stories, SMM marketing, webinars.

MLM business: myths and truth

Like any type of business, network marketing has its pros and cons. From the negative that has been preserved since the 90s, one can note the intrusiveness of employees and the proximity of the approach to the principle of operation of financial pyramids.

In our country, the arrival of network marketing coincided with the mass enthusiasm of people for dubious projects that guarantee super profits. At that time, few people were well versed in what a network business is and how it works, and the working scheme of financial pyramids was very reminiscent of the MLM system.

The modern concept of MLM is different from the one that drove this industry at the very beginning. Today, business in this area relies on correctness, a consultative approach, professionalism, goodwill and quality training.

The positives of network marketing far outweigh the negatives. One of the main ones is the non-linearity of income. By creating several levels of followers, a person will be able to stop recruiting and his own sales at some point, and the system will continue to work for him.

The second plus is that you do not need large investments to start. Often investments are not needed at all: in order to start a network business, desire and own activity are enough. However, be prepared to use the product yourself.

The third positive feature is that good network companies provide a ready-made business model: something like a franchise, but for free.

Network Marketing - How to start from scratch

First of all, choose the product that you like. It is no coincidence that a prerequisite in network marketing is the personal use of the company's products. Nobody can sell well without being a fan of the product.

In order to imagine how to start a network business correctly, it is important to know a few rules, non-observance of which destroys the system itself.

  • Good branding is essential for success. Choose well-known brands with strong federal marketing support.
  • Clear logistics is important: if consumers cannot receive products quickly and on time, they will begin to refuse purchases. Find out the scheme and terms of receiving the goods.
  • Products for promotion must be useful and of high quality. People can't wholeheartedly recommend a useless product of poor quality. Also, the goods must be legal - registered in the country, certified, officially cleared by customs. One of the best indicators of reliability would be to check how the organizing company pays taxes on this business.
  • Get as much information about the company as possible, preferably not from inside, but from independent sources. One of the hallmarks of a good online business will be quality training, not only at the initial stage, but also on a regular basis in subsequent periods, as well as the provision of high-quality materials for promotion.
  • You will have to become a marketer and PR specialist: you need to study the target audience, be able to properly build a sales funnel, build an association between a personal brand and a trademark.
  • Understand the financial scheme i.e. how the remuneration is paid, its dependence on the levels of the structure, whether all the people in the hierarchy “under you” will generate income.

MLM in Russia is a legal occupation and requires the usual entrepreneurial activity: registering an enterprise, registering and paying taxes. To quickly and free of charge register an individual entrepreneur, without wasting time collecting documents and going to the tax office, use the Glavbukh Assistant service.

What is MLM business on the Internet

In the era of digitalization of the economy and remote sales, there is no need to organize meetings or go door to door. Now the network business has begun to gain momentum on the Internet.

This method has both pros and cons. The first negative point is that you will have to learn the basics of Internet marketing. This negative side is more than offset by a bold plus - scalability and time savings. Now it is easy to include people from other cities and even countries in the structure. This is also helped by modern delivery channels: if before the goods were brought by the distributors themselves, or customers went to the warehouse on their own, now this does not require personal participation.

An additional disadvantage of online work is the loss of direct contact between the distributor and the client. This minus is overcome by the correct organization of the movement of like-minded people in the network, using SMM technologies, when the community itself begins to generate new customers and positive feedback.

MLM entrepreneurship is suitable for most of those who, after reading the text, did not find any contradictions between their own perception of earnings and the concept of MLM. At the same time, it is worth remembering that work in network marketing, like any other business, is work, new knowledge, constant communication, even if you work via the Internet. Before you start receiving dividends from the created team, you need to find it, train it and bring it to autonomous work.

Last update:  02/16/2020

Reading time: 12 min. | Views: 11970

Hello, dear readers of the financial online magazine "RichPro.ru"! The topic of today's material is network marketing (MLM): what is it, which MLM companies in Russia have a high rating, how does the network business work, and so on.

After all, for many centuries the model of distribution of goods and services " manufacturerlarge wholesale.small wholesale.retailbuyer' was the only possible one.

Butin30s years XX century in the United States, a product distribution system was born and subsequently developed " manufacturerdistributorbuyer».

At the same time, the activities of MLM companies have been covered with various rumors, comparisons with financial pyramids and ambiguous public opinion for many years. Based on this, for an objective look at this type of business, you should consider in more detail all aspects and nuances of network mlm marketing.

So, from this article you will learn:

  • What is MLM - the history of the network business industry;
  • The main advantages and disadvantages of network marketing;
  • What network companies of MLM business are the most popular (ranking by sales volume in the world).

After reading this article, you will determine for yourself whether it is worth doing network multilevel marketing, find out which companies are better to choose and why, read the reviews of "experienced" mlm marketers.


What is network marketing and how it works, what is the basis of the scheme of cooperation with MLM business, which MLM companies have high ratings and much more, read below in the article

Network marketing is a system for the sale of goods and services from the manufacturer to the buyer, which is carried out through recommendations from person to person.

The core of the MLM business is in non-store retail, in which the distributor independently establishes contact, advertises and sells the product to a potential buyer.

In addition to earning from retail sales, a sales agent offers consumers, for a percentage of sales established by the company, find new buyers , which, under similar conditions, "attract" regular customers. The result is a multilayer network.

Network Marketing Tasks

  • Product pricing optimization. Before 70% the retail price of everyday goods is the cost of the distribution network and advertising. Changing the distribution structure allows you to reduce costs.
  • Providing the customer with quality, genuine products. With traditional product promotion, there are obvious prerequisites for the emergence of fakes on the market, and they are absent in the direct sales method: the product is not as widely known as its analogues from the traditional market, the manufacturer, distributor and buyer are not interested in the appearance of counterfeit products.
  • Improvement of the product delivery system. The manufacturer's control over the logistics and storage of goods allows us to provide the consumer with a product of the proper quality and in the optimal time (read the article at the link).
  • Improving the distribution of profits of the manufacturing company. Reducing costs allows you to direct financial resources to incentive programs for sales agents, various bonuses and incentives, as well as improve product quality.

Let's take a look at how network marketing works.

2. How network business (marketing) works - the principle of operation of MLM companies 🗺

Multi-level marketing is an interaction between a manufacturer, an entrepreneur and a buyer.


How multilevel network marketing works - 3 sides of profitable cooperation with MLM

2.1. Network marketing by MLM company

An MLM company manufactures products in its own factories. She also develops a marketing and sales plan, based on which the proceeds from the sale of products are distributed.

As a rule, a business plan motivates distributors in several ways:

  • a) consume the products themselves;
  • b) sell goods to customers;
  • c) create a network of entrepreneurs.

Manufacturers organize the delivery of products to their own warehouses in different countries and cities, and also ensure that distributors receive goods at home.

For proper efficiency, entrepreneurs receive all the necessary materials for products, master classes, seminars are held aimed at developing various skills.

2.2. Consumer Network Marketing

A distinctive feature of the direct sales method is the creation of convenient conditions for the buyer:

  • Delivery. Entrepreneurs, as a rule, bring goods to their homes.
  • Service. Before buying, the buyer receives all the necessary information about the product. Also during the operation it is possible to consult with the distributor.
  • Quality Assurance. Most MLM companies guarantee the quality of the products, with the possibility of a full refund if the client is not satisfied.

2.3. Network Marketing by the Entrepreneur

Multilevel Marketing - a very attractive activity for people who do not have a lot of initial capital and business experience.

The entrepreneur has the opportunity to independently plan his employment based on his capabilities. Most employment in this type of business is observed among students, housewives and pensioners.

Some terms and definitions used in the network marketing business:

Distributor - a sales agent who has an agreement with a direct selling company and receives a commission for the sale of products, as well as a percentage of commissions for the turnover of the network created by this entrepreneur.

Sponsor (partner) of the 1st level - a sales agent who introduced the consumer to the possibilities of this business and helped to conclude an agreement with a network marketing company.

Sponsorship (affiliate) line - a list of entrepreneurs directly interested in the success of the distributor, which includes a 1st level partner, his sponsor, etc.

Side businessmen – a set of distributors that are not part of either the sales agent's subnet or the sponsor's line.

Bottom line partners – a list of agents included in the distributor's network.

Organization Width - a set of partners of the 1st bottom line.

Depth of organization — all agents of the 2nd and subsequent bottom lines in the distributor's subnet.

Active income - monetary compensation for the work performed by a person. Income depends only on the quantity and quality of labor invested.

Passive income- profit received by a businessman constantly, for one-time work performed. To receive this income, a prerequisite is the availability of assets, which can be real estate, bank deposits, shares, etc.

8. Advantages and disadvantages of network marketing - an overview of the main pros and cons of MLM business 📃

MLM - business has a number of advantages and disadvantages. The assessment of this type of activity in the media, among reputable businessmen, and politicians varies greatly.

Advantages of MLM - business and its advantages

Let's consider the main ones:

  1. Low entry barrier to the market. When opening any business, an entrepreneur evaluates the resources that he needs to start in the market. In a direct selling business, little money is needed to start a business. Also, there are no costs for renting premises, warehouses and other fixed costs.
  2. Possibility of doing business on the Internet. Since the end of the 20th century, more and more consumers, manufacturers, and businessmen have been making purchase and sale transactions on the World Wide Web. Doing business online is an indisputable advantage of business.
  3. Product quality. Due to the peculiarities of MLM marketing plans, companies are able to allocate large sums for the manufacture of quality products compared to competitors who use traditional marketing to promote their goods.
  4. Tutorials. To develop the skills of sales agents, direct sales companies are implementing training programs that include books, CDs, seminars, and a variety of training and presentations. This information allows you to develop not only in sales, but also contributes to personal growth, improvement of family relationships, etc.
  5. Part-time employment. Opportunity to work in your free time and at the same time have an income from your main activity.
  6. affiliate program. Sponsorship (partnership) line is interested in the success of the distributor. More experienced partners support, help and advise newcomers in every possible way. Relationships are built on equal terms, regardless of income.

As you can see, there are significant advantages for which you should start this business. We also suggest reading the article - "", perhaps you will find useful information there for yourself.

Disadvantages and cons of network marketing

Consider now the main disadvantages:

  1. Reputation. Due to the lack of restrictions and the selection of agents, sometimes new entrepreneurs conduct business incompetently: they impose products and the business itself, give false information and thereby compromise this type of activity in every possible way.
  2. High likelihood of worsening relationships with friends and loved ones. Most of the population prefers employment. In the case of doing business without an office, warehouse and employees, friends and relatives have a negative attitude towards this business.
  3. Slow or no business growth. As a rule, the entrepreneur receives the first significant results in the period from six months to two years, subject to systematic work and training. A very large number of distributors have not been successful in this business.
  4. The vast majority of proposals for cooperation are rejected. Active participation in business building 80 95% of the work does not bring results.
  5. Only a few entrepreneurs achieve significant success. On the way to success, a sales agent encounters a lot of difficulties, overcoming which requires perseverance, education and work on oneself. Not everyone is ready to overcome all possible obstacles.

Above, we presented the main disadvantages and disadvantages of conducting cooperation with MLM companies.

9. Rating of network companies in Russia - a list of the most popular MLM companies 📑

The first mentions of network marketing in Russia are dated 90s of the XX century and associated with the company Herbalife". The company's products quickly spread throughout the country. Tempted by new business opportunities, thousands of people have decided to cooperate with this organization. Expecting quick success many distributors endured collapse , attributing to the fact that the activity of this company is illegal .

At the same time, many financial pyramids appeared in our country that have an external resemblance to MLM companies. All this affected the reputation of this type of activity.

Despite these factors, the direct selling business in Russia developed significantly in the following decades.

By the beginning of the new millennium, all global leaders in network marketing are present on the Russian market.

In this table, you can consider the most popular network companies in Russia.

No. p / p The name of the company Brand country Products Share of MLM market in Russia (%) Sales volume in the world, billion $
1. Amway USAA wide range of products: household goods, cosmetics, vitamins, dishes, water filters. 8,1 9,5
2. Avon USAInexpensive cosmetics for the middle class28,8 6,16
3. Oriflame SwedenA wide range of products: from cosmetics to diet food27,4 1,35
4. Mary Kay USACosmetics4,9 3,7
5. Faberlic RussiaOxygen cosmetics from natural ingredients4,8 there is no data
6. Herbalife USAA variety of products for a balanced diet, weight management and beauty care3,0 4,47

The table shows that the world leader in this industry, the company " Amway» in Russia ranks only third in terms of sales.

Corporations have the largest market share. Avon" and " Oriflame».


Is it possible to make money in MLM, what is needed to make money in network marketing

10. Is it easy to make money in network marketing, and what is needed for this 💰

Due to its merits, network marketing is a fairly popular activity.

According to the Direct Selling Association of Russia, following the results of the last five years 6% population was employed in business based on multi-level marketing.

Distributors have significantly different earnings, which do not depend on the level of education, profession, number of children, marital status and other factors.

A small percentage of sales agents quickly and easily achieve results. This is due to the fact that knowledge and experience are necessary for success.

To achieve significant results in business, you should follow the following tips:

A dream is the main factor that allows an entrepreneur to overcome difficulties and achieve success. To maintain motivation, you should “break the path to your dream” into intermediate goals.

The sales agent must realize that the result of his activity depends only on his efforts and dedication to the cause.

Tip 3. Learn and develop

Most network marketing companies have training programs. They include business literature, CDs of business leaders, and training seminars are periodically organized.

For effective activity, you should write a list of acquaintances in a notebook and periodically replenish it.

Tip 5 Present business and product

Based on the list, you should "get in touch" with potential partners or customers. The number of presentations affects the final result.

Tip 6 Consult with the sponsor line

Better to learn from other people's mistakes. Top line partners have more experience and are always ready to help the distributor, as they have a personal interest in the success of the entrepreneur.

Tip 7. Build a business based on the developed strategy

A stable, long-term result can only be achieved if there is a balanced development of the "width" and "depth" of the structure.

Tip 8 Repeat actions and methods of achieving success used by higher partners.

It is also worth noting that the downline partners are also watching the distributor, and will repeat his actions.

11. FAQ - answers to frequently asked questions

Before engaging in multi-level marketing, potential distributors have a number of doubts and questions.

Question number 1. Should a newbie start?

Worth it, but don't expect quick success. No risk of "being in the red", small initial investment, high-quality educational programs, partner assistance - factors that can affect success.

Question number 2. How to make your first money in network marketing?

When starting cooperation with a "network" company, sales agents strive as quickly as possible. Activities should start with simple retail sales.

Buying goods at a wholesale price, and selling at a retail price - distributor makes money . First of all, products should be offered friends, relatives and acquaintances, as they will be more loyal to an inexperienced seller, and in the future they will be able to become regular customers or business partners.

Question number 3. Network Marketing: Is It Legal?

The direct selling business is a legitimate activity, which confirms the existence and development of these companies for decades.

Many illegal structures disguise their activities under the guise of network marketing companies.

Important! The potential client is invited to deposit an initial fee, pay for the mandatory training and purchase the minimum lot of goods. This is accompanied by the absence of checks and invoices confirming the purchase of products or the provision of services.

Also, the consumer should alert the poor quality of the goods or its absence.

Network companies offer good quality products and do not require significant financial investments to open their business.

Question number 4. What are the reviews of network marketing - is it possible to really make money on it?

There are many different opinions about network marketing on the Internet.

Here are some of them:

Review 1."At the beginning 2000s a colleague at work offered to try the company's products " Oriflame". I really liked the product, and I became a regular customer. A couple of months later, she invited me to become her business partners and told me how to make money.

At the first stage, I managed to have a fairly large income, but then everything changed. I am raising two children alone, and as my network grew (at that time I had 34 people in the team), it was increasingly difficult for me to combine household chores and business.

As a result, incomes began to decrease, and at some point 12 people “left” my network. Later, I decided to switch to the classic business. In order to have great success in this direction, you need a lot of ambition, determination and activity. One girl from my structure has achieved great success in " Oriflame". I do not regret anything, the knowledge and experience gained at that time allow me to successfully do my job now.

Olga, Samara»

Review 2.“In our sophomore year at university, our stream was 'covered by the virus' of network marketing. Earning opportunities from Faberlic fellow students discussed everywhere. I have never been a fan of sales, but still decided to try.

Over time, I realized that it is hard to make money in this business, the bulk of the income from your turnover is received by superior partners. To be successful, you need to be able to impose products.

I don't recommend network marketing to anyone.

Alina, Rostov»

Review 3." AT 2009 I had to close my own business and ended up in debt to the banks $40,000, of which 2 000 I had to pay every month. I urgently needed to get out of this situation. I was in search of a solution, I considered various options for earning money.

Suddenly, I was approached by an old friend, whom I had not seen for many years, with an offer to go into business in cooperation with the company " Amway". At the presentation, he told me about the possibility of a decent income in a year or two. But I was as quickly as possible, which was suggested to focus on personal sales of expensive products, which have a significant margin. So I started in the business selling water filters and dish sets.

I have enough wealthy acquaintances and, in order to get out of my situation, I had to actively promote products. In my first year in network marketing, I spent weekdays 2-3 meetings with clients, and on weekends - 6-7. The result was not long in coming - I paid off my debts and, without actively "attracting" partners, reached 9 – 12 % achievement levels.

Then I studied the company's marketing plan in more detail and began to develop my own network of distributors more actively. At the moment I'm at the level Platinum Independent Business Owner.

I agree that making money in this business is not easy, but if you have the motivation, then anything is possible.

Andrew, Peter»

Question number 5. How to distinguish network marketing (MLM business) from a financial pyramid?

Most conduct their illegal activities under the guise of direct selling companies.

The table shows the comparative characteristics of these organizations.

Comparison criteria Network marketing Financial pyramid
1. Initial investment Typically a small initial investment. The distributor for this money receives "tools" for activities: catalogs, information about the company, product and a detailed presentation of the business plan. For many companies, with a certain amount of initial purchases, these materials are provided for free . Significant upfront investment from 100 to 6,000 dollars. From this money, "bonuses" are paid to the higher "agents" of the pyramid.
2.Product All activities are based on the sale of products. The product is of high quality and is in great demand in the market.The product is missing or of little value to consumers.
3.Priorities in the activities of the organization Receiving profit from the sale of products and its fair distribution between distributors and the manufacturing company.Attracting new participants and distributing the profits from their contributions between the higher "distributors" and the organizers of the pyramid. Emphasis in activities on quick earnings.
4. Paperwork Making money in a legal way: accompanying the purchase with checks, invoices. Drawing up an agreement between the company and the sales agent.Lack of documents or their improper execution.
5.Distributor motivation The business plan is based on the promotion of the manufacturer's products on the market and the corresponding remuneration of sales agents.The plan involves only attracting new "agents".

Question number 6. How to choose an MLM company to start?

For newcomers who consider the direct selling business as a suitable activity, there is a question of choosing an organization for cooperation.

For an optimal solution, a number of aspects should be taken into account:

  • Reputation and age of the company. It is better to opt for an organization with a good reputation and significant experience in this field.
  • Products. The basis of any trade is a product. Its quality will directly affect the result. It is also worth paying attention to the features of the product. It is important that it ends after some time, and customers contact the sales agent again. The diversity of the assortment is also an essential factor when choosing a company.
  • Tutorial. The education system has a significant impact on business success.
  • The presence of the company's business on the Internet. Being offline greatly reduces the opportunity for business growth.
  • Business plan. It is important to evaluate the company's marketing and sales plan in terms of the fair distribution of the profits of the organization. You should also check for restrictions. The best kind of business plan is " multistage plan with branch».

Question number 7. I want to try my hand at network marketing at Oriflame, Faberlic, Amway - what do I need for this?

In order to become a distributor of direct selling companies, it is necessary to draw up a cooperation agreement with this organization, the age of the applicant must be at least 18 years old.

To register the contract, it is necessary that the newcomer has a sponsor who will help draw up the documents.

12. Conclusion + related video 🎥

In recent decades, various methods of promoting products have been rapidly developing in Russia, one of which is network marketing. Despite the controversial reputation, this method of trading became convenient and popular among buyers.

Having a thorough knowledge of what is direct selling business , the consumer can make the best decision about its use - to access quality goods that are not available in retail stores, earn additional income or develop their own network business with the prospect of significant income.

In conclusion, we also offer you to watch an interesting video about business on the Internet:

Network marketing on the Internet: a business concept + 6 myths + 8 pros and 4 cons + 5 popular MLM companies + 5 network company selection options + 5 signs of fraud + tips for beginners + instructions on how to become a distributor (using Oriflame as an example) + 8 attraction tools partners + recommendations to entrepreneurs.

Almost any entrepreneurial activity with the popularization of the World Wide Web has been transformed into an Internet business. Methods for promoting goods, ordering methods, product delivery - everything is now oriented towards the virtual space.

So, many companies began to work according to the MLM scheme. Network marketing on the Internet opens up new opportunities for their owners and is rapidly developing.

Today we will talk about how it works, why it is needed, how to open such a business, and evaluate the prospects.

Network internet marketing concept


Network marketing (CM) is a form of trading activity when sales agents establish interaction with buyers. Those. the supply of goods, the provision of information products from the manufacturer to the consumer on the basis of a multi-level structure can be called network internet marketing.

For the first time, this business tactic was applied in the 27th year of the 20th century by the American Carl Rehnborg. Today, such well-known companies as Mary Kay, Faberlic, Avon Oriflame, Neways, Amway and others follow his example.

Network marketing is growing at the same pace as software, telecommunications, and the Internet. In total, network companies reach a turnover of 210 billion dollars a year. Japan is considered the leader in the development of network marketing.

The Internet has given rise to a new wave of popularity for this type of business. However, network marketing is still controversial. Many people who are close to the poverty line were able to achieve material independence with his help. Others "look like a wolf" at the concept of network business, mistaking it for financial pyramids, fraud.

If the latter tried to delve into the essence of the network business, their opinion would change ...

By promoting goods / services on the Internet through multi-level marketing, you deprive yourself of intermediaries who usually inflate the final cost of the product.

Also, network marketing is characterized by the absence of. And this eliminates the need to spend on the implementation of an advertising campaign on the Internet, since the products are distributed through recommendations from person to person.

The mission of MLM is to simplify, reduce the cost and speed up the promotion process.

Network marketing gives everyone the opportunity to build their own business on the Internet, while creating an extensive network of consumers. Anyone who develops a multi-level structure receives % of the total turnover for their activities. This is how you get passive income.

Myths revolving around online network marketing

Before we look at the principle of Internet network marketing, let's dispel the myths that skeptics have come up with:


However, supporters of network business on the Internet also come up with a lot of fables:

    Multi-level marketing is the best kind of business, which is the future.

    Not a single dozen of the largest MLM companies on the Internet / in real life have been able to achieve a leading position in their half-century of operation.

    The traditional concept of product distribution is still not inferior to the network one. Therefore, the statement that MLM is the business of the future is wrong. Although, a single sale of goods on the Internet is a truly progressive commercial activity.

    Network marketing is the key to wealth and success.

    Do not believe that on the Internet, network companies will necessarily become a source of financial independence. If this statement were 100% true, everyone would have retrained as networkers long ago.

    In practice, only a few succeed. It all depends on how you take advantage of the opportunities offered by network marketing on the Internet;

    MLM is an opportunity to run your own business.

    If you are joining a multi-level company, it is a mistake to assume that network marketing will allow you to work exclusively for yourself.

    First of all, you earn profit from it. And from this profit, she allocates you a reward corresponding to your labor contribution. But this is only if you join an MLM company, and do not act as its founder.

How does network marketing work on the Internet?

First-time network marketing people think that their earnings are affected by the number of customers, but the key factor here is the number of distributors that we managed to attract. With their work and income, they will bring you a certain percentage of earnings.

An MLM company operates without stores. The sale of manufactured goods occurs due to the fact that each networker attracts new buyers and sales agents. Thus, a network is being built, why on the Internet such a marketing scheme is called network.

Considering network marketing from the perspective of a person who decided to open it on the Internet, for him it will be a distinctive feature, but an increase in the cost of forming a mentoring system.

Those. the entrepreneur needs to direct part of the money for vocational training. There will be expenses for promotional materials that will be used by distribution partners.

From the point of view of buyers, there are advantages. On the Internet, network marketing gives them a guarantee of quality, reasonable prices, the possibility of obtaining exclusive products, etc.

However, it is worth dwelling on the advantages and disadvantages of MLM in more detail. Those Internet users who seriously decide to engage in network marketing should know its positive and negative sides.

1) Advantages of network marketing on the Internet.

  1. Training, advanced training. In network companies that value their reputation and care about the amount of profit, courses are necessarily provided, seminars are held. Therefore, their employees are always competent, which has a good effect on earnings;
  2. Free chart. Distributors can work as long as they want (2, 5, 10 hours). If the deal you made is effective, you can rest. However, there are less lucky days when you have to sweat.
  3. The Direct Selling Association, which operates in the United States, conducted a study, the results of which revealed that 90% of workers in the field of network marketing work literally 30 hours a week. The remaining 10% of respondents - even less (10 hours).

    The dependence of the amount of earnings on your contribution. If the salary of a clerk depends on the "uncle" for whom he works, then with network marketing everything is different. There is no restriction here.

    A diligent, creative and quick-witted person is able to win over customers on the Internet, is not afraid of a large amount of work. This means that his earnings will only grow.

    Creative work. Network marketing is certainly interesting and does not force you to sit in the office for routine paperwork. You won't be bored either online or offline with MLM.

    Moreover, the sale of goods can take place offline 24/7 and without your participation. For this, social networks, blogs, websites, multi-profile advertising on the Internet, and other tools are used.

    Expanded geographic space. Traditional multi-level marketing will not give you as many opportunities as online MLM. You can use the World Wide Web to establish contacts with customers, attract new distributors to the network from all over the world and without a personal meeting.

    To communicate with partners, you can use video conferencing, chat, Skype. At the same time, such tools are available on the Internet to everyone and for free.

  4. Friendly team, atmosphere of solidarity and mutual assistance. Since in network marketing the team is united by one goal, everyone interacts with each other. A young distributor can count on the support of more experienced colleagues.
  5. Opportunity to choose business partners, the pace of professional growth.

    Public recognition of the achievements of each distributor.

2) Cons of network Internet marketing.

  1. income instability. Working on the Internet, you can actually receive both unlimited earnings and face lack of money. Network marketing is changeable, and in order to minimize such risks, you need to constantly increase your customer base.
  2. Rapid fatigue, neuro-emotional stress. Many sales agents have a hard time constantly working with people, continuous communication. Usually, distributors are treated negatively, perceiving them as sales representatives trying to sell some nonsense.

    Because of this, one has to face a moral burden. Some distributors cannot stand the pressure of customers and for this reason leave the network business. But thanks to the Internet, this factor is gradually being erased. You need to be emotionally and stress resistant.

    Responsibility for subordinates. Those who are not familiar with the responsibility for their own actions should not even try to work in network marketing.

    This type of business on the Internet inevitably leads to responsibility for others. If you undertook to teach someone, one way or another you will have to be responsible for the actions of your protégés.

  3. The need for cash deposits. When engaging you in network marketing over the Internet, sales agents can promise that . In reality, you will have costs, for example, for the purchase of catalogs, etc.

Let's summarize. SM on the Internet is an activity that is beyond the capacity of people who are deprived of purposefulness, patience, communication skills, the gift of persuasion, and organizational skills.

How to start online business on the Internet?

If you have the idea to become a distributor, you need to choose a large MLM company with a good reputation and turnover. There are quite a lot of them on the Internet and in real life.

These companies specialize in the sale of cosmetic products. If you do not intend to work with this category of goods, you can choose other companies. However, the listed companies are proven, and in any case will help you gain experience, understand the basics of network marketing on the Internet.

In order not to make a mistake with the choice, pay attention directly to life of the organization. If it has already taken place and has been operating on the market for more than 4-5 years, it can be trusted.

No less important the degree of demand for the product. Food, cosmetics, etc. are quickly consumed, therefore, they have regular consumption. The products of the company you choose must be useful for consumers, then they will buy it on the Internet.

In addition to the above two factors, the following are also taken into account:

  • Functionality, representative usability, its presentability.
  • Availability of training, corporate assistance. A normal MLM company professionally builds a training system, motivates its employees to attend advanced training courses and trainings.
  • Validity of the marketing plan, its type. Often used stepwise.

Here are the signs of a scammer:

  • large entry fee (starting from $100);
  • lack of goods, or unjustified its market value;
  • the dependence of the amount of earnings not on the turnover, but on the number of buyers you brought;
  • the promise of making quick money;
  • lack of confirmation of purchase and sale transactions, receipt of funds, etc. in documentary form (contracts, receipts, waybills).

Each MLM organization operates in accordance with the laws of its country. Therefore, in Russia, Ukraine and a number of other states, a person can become a sales agent only upon the onset of civil capacity. Those. an individual must be at least 18 years of age at the time of employment.

Basically, the relationship and the level of salary are not announced in the collective / labor contract, but are formed on a contractual basis. This deprives the distributor of the social package and other guarantees that rely on wage workers. The conditions fulfilled on the Internet by a distributor within the framework of network marketing are determined by the regulatory documents of the company.

The main requirement for becoming a sales agent is the sale of a certain amount of goods or for a specific amount.

For example, to become an Amway employee, a person must:

But Bing Han International hires on different conditions:

  1. First, you contact the office of an MLM company or find its official website on the Internet to register.
  2. Then you should be trained / consulted by 2, 3 ... experienced specialists, buy or sell 1 unit of goods.
  3. In conclusion, you will need to attend 5 trainings.

After you've been hired and mastered the strategy of network marketing on the Internet, you need to earn your first money. To start, you have to start looking for 2-3 people who will purchase products from you.

If you intend to start seriously, along with finding clients, look for partners who will be interested in MLM. With their involvement, you will increase your income, because the network will expand, and with each of its branches you are entitled to some kind of reward.

Theory is theory, but it’s much easier to understand the principles of network marketing on the Internet using a practical example, right? Then, let's not put it off!

How to become a distributor in a network company (on the example of Oriflame)?


Many people who have made the decision to work in network marketing, rather than for hire, start their activities at Oriflame. But only those individuals who demonstrate personal development, gain experience and knowledge, and are ready for time and financial costs achieve success.

To have a diligent team of distributors, Oriflame provides each employee with the following benefits:

The working system of a network company has been tested for decades. Today, an Oriflame employee does not need to run around acquaintances and friends with a catalog under his arm, persuading them to write out any cosmetic product. All network marketing work can be done online. Moreover, there will be additional or basic income, it depends on you.

As in any other form of network marketing, it is important to build your team at the beginning of the activity. You need to use the Internet to attract new people who will help you increase sales of products (you will learn about ways to attract new people in the next section).

Invited users receive not only, but also their advantages. For example, the possibility of purchasing goods at a 20 percent discount. The recruited team of people chooses by what principle it works in network marketing - via the Internet or offline.

Anyone can become an Oriflame distributor, but at the same time, he must have the following qualities:

  • diligence;
  • focus on success;
  • perseverance;
  • sociability;
  • faith in one's own strengths;
  • purposefulness;
  • Internet access.

Network business in Oriflame is available to women on maternity leave, retired citizens, students, housewives.

1. What do you need to work in the network company Oriflame?

You can conduct a network business on the Internet according to a free schedule. This method of work is convenient and gives more opportunities to increase income. Such employment will allow you to reach a monthly salary of 1 thousand dollars. And this is not the limit.

In the network system of the company there is no boss who would cut your salary or deduct money from it for any needs. Therefore, only your personal activity on the Internet affects the amount of profit.

Start with registration. Follow this link https://www.oriflame.ru/business-opportunity/become-consultant. You will see a registration form that you need to fill out:

Activate your account with an email.

A letter will again be sent to the post office, where you will be notified of the personal number assigned to you and the sponsor to which you are attached.

The sponsor is your personal mentor. He will coordinate your actions, help you succeed. If necessary, you can contact him for advice.

You can get immediate income from sales. To do this, you need to show people an electronic catalog on the Internet and motivate them to buy cosmetic products. You can create this log by going to the " Sales Support».


Give it a name and click on the Save button.

The profile displays all the necessary information to conduct a network business with Oriflame:

  • turnover,
  • Order history,
  • receiving awards and achievements.

If you are going to register a new consultant, this will need to be done through this tab.

After clicking on the appropriate button, an online questionnaire will open in front of you, similar to the one you previously filled out. Here you need to enter the data of the invited person, indicate his mail so that he / she will receive a letter to it.

Further actions are now small. The person who received the newsletter must activate the registration using the access parameters that were sent to his email inbox:

Thus, working with Oriflame on the Internet, you make a profit from the sale of cosmetic products. Since distributors are offered lower prices, your income is the difference between the catalog price and the consultant price.

It is possible to build such a structure even from a small number of consultants invited by you. When you yourself master this key point in marketing, you can teach this to your wards, who in turn will teach the people they attract.

As a result, a strong network system will be formed that will bring you additional income.

You also get the following benefits:

2. How much money do employees of the network business in Oriflame receive?

To receive money earned in a network company via the Internet, you will need to register as an individual entrepreneur.

Since Oriflame works transparently, salaries are charged to employees by bank transfer. Therefore, in order to withdraw money from the accounts, you must be an entrepreneur and pay taxes in the future.

Let's calculate the costs:

  • Registration on the website of the network company will cost you 149 rubles. This amount will be included in your first order. Sometimes promotions are held, due to which the registration fee can be reduced to 10 rubles.
  • Registration in the Oriflame network business does not oblige you to place an order, distribute goods. You do everything as you wish. The company's consultant is an independent distributor, which implies freedom of action, independence.

  • For registration of an individual entrepreneur, you will need to pay a state duty of 800 rubles.

If you sum up all the expenses, you get 949 rubles.

Of course, you will also have to pay for all orders. However, the money for it will be returned by your own customers upon receipt of the products.

Now about income. In the status of a novice consultant, only on direct sales on the Internet, you can receive an average of 5-15 thousand rubles. If you assemble a team, the reward will be formed by the network company depending on the amount of orders of your partners and will vary within 3-22%.

For example, a partner has a turnover of 12 thousand rubles. or 450 BB (points). According to the premium table, this is 6%. You are entitled to the difference: 22% -6% = 16%. Now you need to calculate how much it will be 16% of 12 thousand rubles. - it turns out 1920 rubles.

You are entitled to such income from one person under the above conditions. And if there will be, say, 10 partners with such success? Network income will be 19.2 thousand rubles!

8 Ways to Attract New Business Partners to Internet Network Marketing

You should not lure people on the Internet to network marketing by inventing new fables. It is also inappropriate to lure the assortment and quality of goods. The assortment is expanding, the quality is improving - such a picture is ubiquitous, it is already considered the norm, and not an advantage, so this argument is no longer relevant.

It is best to show a potential partner the prospects and opportunities that he will receive by working in network marketing via the Internet. Tell him about the advantages and disadvantages (that is why we have listed them in this article), show the convenience of work.

On the Internet, to attract future employees of an MLM company, the following are involved:

  • Sites. Your resource is the most optimal and reliable option. It makes sense to create it if you have the ability to fill it with content. Articles should not only cover questions about network marketing on the Internet, but also be set up for SEO promotion.
  • Thematic forums- an effective method of finding companions. It is necessary to communicate on sites dedicated to the topic of making money on the Internet.
  • Groups and accounts in social networks. On these sites, you have the opportunity to post information about your MLM company in other communities and created by yourself.
  • Postal mailings. Relying only on this method is impractical. Many will ignore your emails, marking them as spam. Therefore, treat it as just an additional tool.
  • Boxes and similar services. CPA for a fee will help you find new distributors in your network marketing structure. They have a large number of users who want to find a job.
  • Contextual banner ads. On third-party sites on the Internet, you can buy contextual ads or banners, which, thanks to their colorful design and competent slogan, will help you find caring people.
  • Youtube channels. In the 21st century, people are losing the habit of reading, and video hosting sites are gaining more and more popularity, where you can both have fun and earn money. This is a convenient and effective way to attract new customers, train existing sales agents.
  • Resources for finding vacancies, etc. On web platforms where people are looking for a part-time job or main source of income, those who are interested in your ad are guaranteed to appear.

You can attract customers and new distributors from the Internet without personal communication only when you have already taken place as an employee of network marketing, have created a certain team, having previously selected the target audience interested in how to improve their financial situation.

At the initial stage, communication is necessary. Moreover: you will teach your new partners what you yourself managed to learn.

8 Tips for Online Network Marketing Beginners

  1. If you want to succeed much faster than expected, don't sit back. It is necessary to improve, read the relevant literature, and not be ashamed to learn from the experience of experienced networkers.
  2. Do not neglect a thorough study of the product, its properties. You need to be fully prepared when a customer asks you about product features. Otherwise, you will not see sales. And do not try to lie in order to “shrink off” more!
  3. It is necessary to strive not only to conduct trade, but also to develop your own network on the Internet. This is perhaps one of the most important rules of successful network marketing.
  4. Promote products on the Internet and search for partners using as many available tools and methods as possible.
  5. Feel the fine line between attraction and imposition. If you see that this or that Internet user does not show interest in you, stop spoiling his nerves and yourself.
  6. Be patient, bring everything to the end, even when meeting with failures. Do not think that if your friend could not achieve good results in network marketing with the help of the Internet, then the same situation will develop with you.
  7. Plan your time right. After all, a free schedule gives freedom of action. Apply the “important first, then urgent” formula. Rational planning of time is the key to the success of any activity, including network marketing.
  8. Learn original approaches, be bright, extraordinary and charismatic. People who have these qualities are drawn to them. This is felt even on the Internet, where personal acquaintance is not provided. So you will increase your rating, increase sales, for which you will be pleasantly rewarded.

How to create your network business on the Internet?

We figured out how to become a distributor and the next steps. But what about those who want to open their own network marketing on the Internet?

Firstly, such people should already have a company that sells goods of their own production or products of another brand. In any case, there should be no complaints about the quality of the goods. Their cost also plays an important role.

Are you okay with the quality and range of products? Then you can enlist the support of competent distributors, create your own network.

Be sure to create a system of deductions for your distributors so that it is beneficial not only for you, but also for them. You must take care of a good system of training and incentives for newcomers to the ranks of networkers. After all, the level of profit depends on their ability to attract customers and employees to your network company.

By this point, it is important for you, as a “leader”, to try to develop leadership qualities. It's good when you have what to sell and to whom, you have staff. However, if you are not a motivator, your online network marketing will stall.

Only with leadership abilities is it possible to generate a branched and strong structure.

It, in turn, should be diluted with unique technologies, its own methods of work and promotion, since the process of network marketing itself is a dynamic trend. Now it can develop, and tomorrow it can slow down and completely die out.

If you manage to spin this "money machine", it will soon bring you dividends. This will help you create a website on the Internet.

It is possible to open a network company and develop it even with a small budget. You can conduct such a business via the Internet without interruption from the main business activity.

How to get started with online network marketing?

You will learn about a competent start and the Magnet method from the video:

Network marketing on the Internet will give you unlimited financial prospects, if you focus on building a strong team, you will earn a good reputation.

A well-designed training system, continuous support for new members, regular corporate events, taking steps to increase sales - all this will help you improve the quality of your life.