YouTube: what is it and how to use it

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YouTube is a hosting service for hosting, storing and searching for video files. Users can view, comment and rate videos if the owner has not set restrictions.

For many, YouTube has become a replacement for television. Here you can search and view stories of interest with the difference that viewing is available at any time of the day, the video can be paused, rewound and reviewed an unlimited number of times.

When YouTube appeared and who created it: from inventors to the current owner

YouTube was founded in 2005 in San Bruno. It was created by ex-PayPal employees. The first video is a 19 second video from the zoo. In 2006, Google bought YouTube for $1.65 billion and became its owner. Many celebrities and large companies maintain official channels on YouTube, YouTube videos are often displayed in official TV reports.

The platform was adapted for Russian in 2007. Now YouTube occupies the third position in the world in terms of traffic. More than 4 million visitors visit the site every day.

How YouTube works: features and interface

Go to youtube.com to find and watch the video you are interested in.

You can also watch videos from third-party resources. In this case, you do not leave the site, but the video is loaded from YouTube. You just need to click on Play and the video will start playing right on the site.

If you hover over the video, then the control buttons appear below, like any video player.

To find the video, use the search bar at the top of the window. Enter a fragment or the whole name in it. If you don't remember or don't know the name of the video, try searching by entering the subject of the video in the search bar.

YouTube places restrictions on posting and viewing content. For example, you cannot upload a video that is prohibited by copyright. Also, some types of content can only be viewed by registered users who have confirmed that they are over 18 years old.

The Youtube logo is always present in the upper right corner. Clicking on it takes you back to the main hosting page. To the left of the logo is a symbol with horizontal dashes.

With it, you expand or collapse the navigation bar.

Registration on hosting is free and available to all users. To create your account, create an email inbox on Google mail. After that, you get access to all search engine services, including video hosting. Registered users can maintain their own channel and subscribe to the channels of other participants, add comments, rate videos, save viewing history.

Google provides a link to the video of its platform on the first page of search results for almost every informational search query. Therefore, posting videos on YouTube is a great opportunity for site owners to get to the top and promote their products or services.

In order for a video to get on the first page of search results, it needs to be optimized. To learn more about optimization, we recommend reading from our blog.

What is a channel

All video stories are collected in certain groups - channels. Each of them belongs to one owner. The channel can be customized as you wish: , name, description, adjust privacy settings. Subscribers to your channel will be notified when a new video is released.

You can create a channel on almost any topic. But still, YouTube has restrictions on uploading videos. On the platform you can not place:

• Pornographic materials.
• Content that violates the rights of the child.
• Videos that motivate users to commit dangerous actions.
• Content containing threats, discriminatory statements, intimidation.
• Shocking naturalistic images.
• Spam.
• Videos that violate copyright.

Earnings on YouTube: the main ways.

To monetize your YouTube channel, you need to become a partner of the site or earn money from advertising. You can also promote your offer with videos and increase your sales.

Creating a video channel to promote a website, product or service

If you create review videos, then you gain the trust of potential customers. You give them the opportunity to see the product from all angles, consider small details, show the true face of the seller. The main thing is not to create videos solely for the sake of selling. The information must be really useful to the audience. As a result, the buyer will quickly agree to the purchase.

Selling through affiliate programs

If you work as a third-party expert, you will be able to sell through affiliate programs for a certain fee.

Your video channel - your Internet show

Earnings on advertising in Youtube

1. Thematic links to a third-party site in the description of the video.
2. Contextual advertising Google Adsense - a text message that appears periodically at the bottom of the video story. You need an Adsense account with permission for impressions on the video platform.
3. Banners on the channel page. Payment occurs for each click or 1000 impressions.
4. Commercials before or after your video. You will receive a reward if a visitor views the ad within 30 seconds.

Monetization through the YouTube program.

Include a video channel in Youtube monetization program. You will receive a share of Youtube advertising revenue and a reward for every 1000 video views. To do this, you will need to confirm the channel.

Marketing research and testing

The platform provides many opportunities for exploration. For example, you create a new product and shoot a story where you talk about it. Post and wait for comments. You will be able to analyze whether your idea is really unique and the product is in demand. If you receive positive feedback, pre-orders are guaranteed for you.