How to open a point in the market? Detailed guide with tips from the experienced

In the dashing 90s, opening a point on the market was considered a prestigious and profitable business. And it really was. When the bulk of the gray mass went to the factory at 7 in the morning, the entrepreneur slowly came to the market by 9-10 o’clock, where he spent time in a fairly calm atmosphere, communicating with colleagues and customers. And yes, they made good money.

But with the advent of numerous shopping centers, the popularity of the market began to decline. Outdoor tents have been replaced by covered pavilions in super- and hypermarkets. In fact, the market has moved to the premises and the demand for it has not fallen.

Should I open a store?

Experienced market traders say with confidence that working in the market is not only a way to make money, but also a way of life. A person must have a certain temperament. The market is tightening. People who have been working in this field for years and even decades can hardly do anything else. Despite some difficulties, the point in the market gives easy money. Besides, you are your own boss.

Before starting…

Before we discuss how to open a point in the market, here are some important tips that are much more important for the future market worker than the issues of registering an activity and renting an object.

• Decide what you will trade. It doesn't have to be things or food. The market can also provide services, such as shoe repair or urgent clothing repair.
• Trade what interests you. If you have a child, open a point of sale of children's things. Love delicious food? Work with products! Retirees are good at selling seeds and seedlings. With such a selection, you kill two birds with one stone: you sell what you are well versed in, and you get the opportunity to use your own product if it does not sell at the right time.
• markup. There are different markups for different products. So, for cheap little things, the markup is 200-300%. Adhere to the following rule: the smaller the turnover, the higher the margin. Or vice versa: the faster the product sells out, the less throw.
• Competitors. Do not sell what is on the market and so much in every pavilion. Firstly, it is unprofitable, and secondly, it is quite possible to have trouble in a dark alley.
• Purchase of goods. It is very important to find a product that has a low price so that you can make good money from selling it. Therefore, the search for a supplier is one of the most important stages.
• Seasonality. Some items don't sell well in the winter, some in the summer. You will have to constantly be flexible and expand your assortment so that you can offer relevant products at any time of the year.

And a few more tips:

• Find a common language with the administrator. This is the main person in the market. It is he who can change the location of your point as the best or, conversely, disadvantageous. It is he who can create a lot of problems for you or, on the contrary, help to resolve difficult situations. Make friends with the administrator from the very beginning and always maintain a cordial relationship.
• Be one step ahead of your competitors. This is very important in the market. Be the first to introduce new features, new products. Don't be afraid to experiment.
• Get ready for the holidays. With good preparation, you can make monthly revenue in a day. Purchase an assortment corresponding to the holidays in advance, before other merchants buy it from the supplier.
• Don't limit yourself to one point. The more pavilions, the more profit. Offer different products so as not to be left at zero. One thing doesn't work today, replace it with another!
• Never trust your hired salesmen. They are very cunning and dodgy, and will gladly cheat not only buyers, but also you.

Instructions on how to open a retail outlet in the market.

1. First you need to go to the administrator and clarify whether there is a free place for rent. Look at it, evaluate how passable this place is. Find out the cost. If you are satisfied with the terms, draw up a contract.
2. Now in the tax office it is necessary to obtain permission to work as an individual entrepreneur. There you will also receive advice on opening such an activity with a list of necessary documents.
3. The next step is the selection of a range of products.
4. Finding a supplier is an equally important step. Ask neighbors-sellers where they buy their goods. Perhaps they will share with you the contacts of the wholesale base.
5. It is necessary to calculate the initial capital and assess whether it is worth opening a retail outlet on the market, whether there was enough money for rent, paperwork, and the purchase of the first batch of goods. If you are interested in how to open a meat outlet, you must include the possible spoilage of products in advance. If you decide to connect your activities in the market with the clothing trade, consider seasonality, and also be prepared for unsold balances.
6. The last stage is to provide the administrator with all the necessary documents, pay the rent, conclude an agreement with suppliers, and arrange the goods in the pavilion. You can start trading!

It doesn't matter what you sell - the main thing is that the revenue suits

Are salespeople needed?

Those who have already opened a retail outlet know what cannot be done without. Of course, without sellers. While you are not untwisted, it is quite possible to perform this function on your own. In the future, in any case, you will need an assistant. Set a small fixed salary, and make the main income depending on the revenue. Then the employee will have an incentive to sell as much as possible.

Registration of a point of sale

Even small outlets in the market with clothes or food are of interest to buyers if they are decorated in an interesting way. Banners, signs, flyers and business cards will attract attention and increase the status of your small shop. And if, in addition, you are friendly, helped with good advice and did not deceive, the person will definitely return.

How much does it cost to open a point and is it profitable?

Profitability may vary. The margin on the goods is from 30 to 300%. It all depends on the initial price, sales volume, popularity of products, the presence of competitors on the market, the season. According to experts, a point of sale on the market will pay off in a year if everything was properly organized without significant errors.

If you have any questions about the article or have your own opinion on this matter, we are waiting for your comments. We value any of your opinions!

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