Showcases for the New Year from designers. New Year's window decorations: European experience
The magical time has come when, while walking, you can see beautiful and fabulous shop windows, full of original decorations and bright illuminations. Colleagues from Timeout.ru have collected for you the TOP 12 most beautiful shop windows in Moscow, which not only attract, but also simply make you stop and look at all the New Year's details. So let's get started!
1. Decorating a TSUM window in the style of a fairy tale
The older we get, the less we believe in miracles! But it was not there! The TSUM showcases are designed exactly in the style New Year's fairy tale, which beckons and fascinates. Here you can find the sleeping beauty, the frog princess waiting for the prince, and mermaids who are located on golden chains. Fairy-tale heroes dressed in chic evening dresses from famous designers as if from the 19th century.
2. Tiffany & Co showcases in GUM in the style of the Tiffany Theater
New Year's showcases made in a combination of shades “gives” and white, which gives the New Year windows a special tenderness and New Year’s mood. In the shop windows themselves, it’s as if there is a real theater with its own small performances. Such mini-theaters are framed by natural spruce branches, which are dusted with snow. On the “stage”, that is, in the window, you can see fabulous deer and wolves, a fireplace with gifts and even a sleigh with the desired blue boxes.
3. Bosco (Prive) and showcases in the style of a winter forest
The stylish showcase of the personal service salon immerses us in winter forest, who sit on a polar bear with girls enclosed in a ball of glass and constantly swirling fluffy snow. The fairy-tale bear is skillfully disguised as a wooden block, and the composition itself is immersed in a snow-covered forest grove.
4. Hermès and bears
All six windows of the Hermes boutique pleased with their creativity and positive attitude. Here you can observe bears and fish in the most different situations(who fishes, and the lace hibernates). The most interesting thing is that the figurines made of wood and made of sticks were combined with branded goods (wallets, shoes, tableware, belts and watches).
5. Agent Provocateur and ski slopes
The boutique's display window is decorated quite openly, because the mannequins clearly demonstrate what is under the mountain of warm winter clothes, namely unusual underwear and stockings. The girls have golden skis in their hands and inflated boots on their feet.
6. Chanel showcase in winter garden style
In the window there is a tree with iron rods and white camellia flowers. Under the branches of such a New Year tree there are mannequins with clothes from the new Chanel collection.
7.Dolce&Gabbana and family values
Red chairs upholstered in velvet, bright carpeting, an openwork tablecloth, vases with flowers, a festive table with fruit and photographs - expensive and stylish, everything the designers love.
8. Louis Vuitton and a glowing target
The luminous target against the background of silver diamonds seems to call for the purchase of new handbags, which are displayed as a target. The showcase is very bright and noticeable, which was the designer’s idea.
9. Central Children's Store in the style of a traditional New Year
The store window is decorated in the best New Year traditions with children's eyes: a rosy-cheeked Santa Claus, gifts, a magical deer, bears and a large number of tin soldiers. The showcase is replete with impressively sized toys and bright garlands.
10. Spring and festive illumination
The store window features polar bears, snowflakes and colorful lamps that constantly change colors. Thanks to this idea, through the window you can observe what is happening inside the store.
11. Christmas holidays at a ski resort from Ralph Lauren
The window displays mannequins wearing chic 80s-style clothes, complete with skis and a cowboy hat. This is exactly the kind of attire that designers recommend for a New Year's party.
12. “Traffic” and its snow-white showcase
In the store window there is artificial snow created from packaging film and multi-colored lanterns. Snow-white decoration is associated with snow, winter and the approaching New Year!
With just a little time left before Christmas and New Year, New Year's fever is already beginning to sweep the cities, and New York's largest stores are rushing to decorate their windows as brightly and luxuriously as possible.
(Total 12 photos)
Post sponsor: What to do if your slot machines are confiscated and do not give you the opportunity to continue your gambling business. The Colosseum company will help turn your slot machines into entertainment devices.
1. People walk past the windows at Saks Fifth Avenue in New York. The store installed digital projectors on this street that project images and balls onto the façade of the building. The images on the building are accompanied by 2.5 minutes of music and a light show that starts every 10 minutes from 17:00 to 22:30. (Jonathan D. Woods / msnbc.com)
2. A woman in front of the Bergdorf Goodman store window. At this store on Fifth Avenue and 58th Street, the windows are designed in the style of travel to fantastic places and other planets and are collectively called “Wish You Were Here.” Store display director David Hoey says the holiday is always a mix of arrivals and departures, and sometimes inspiration comes from the most unexpected places, such as movies and Roman mythology. (Jonathan D. Woods / msnbc.com)
3. Passers-by look at the decorated windows of the Macy's store. This year the store decided to decorate the windows based on true story about Virginia O'Hanlon, an eight-year-old girl who wrote to the newspaper " New York Sun" in 1987, the question: "Does Santa Claus really exist?" “Yes, Virginia, Santa exists,” they answered her, and this phrase became a catchphrase. (Jonathan D. Woods / msnbc.com)
4. Mini display at Lord & Taylor on Fifth Avenue and 3rd Street. The showcase features 12 Christmas-themed mechanical scenes that were created based on the most interesting stories, told by buyers. (Jonathan D. Woods / msnbc.com)
5. A Bergdorf Goodman store employee adjusts a display under the direction of chief designer David Boya. (Jonathan D. Woods / msnbc.com)
6. The Lord & Taylor window attracts the attention of passersby. It was called “Share the Happiness”, and there are a lot of candies, gifts, snow-covered streets, houses decorated with wreaths, Santa Claus’s sleigh with reindeers and, of course, a Christmas tree. (Jonathan D. Woods / msnbc.com)
7. Saks decided to find a new approach to street decoration this year. new year holidays. The result is a digital miracle: projections of snowflakes and balls rush through buildings to a remix of the famous Christmas song, and the balls can get “stuck” under window sills, and snowflakes accumulate on them. (Jonathan D. Woods / msnbc.com)
8. Large stores have large display windows. Saks displays reflect Rockefeller Center with octopus-style displays. (Jonathan D. Woods / msnbc.com)
9. A fabulous window display at Tiffany's Fifth Avenue store with a heart necklace and a hummingbird with a gem-encrusted key. (Jonathan D. Woods / msnbc.com)
10. Clodagh O'Sullivan and her two-year-old son Jack were heading to the store to buy a shredder, but on the way they stopped and looked at the magical Lord & Taylor window. (Jonathan D. Woods / msnbc.com)
11. Passersby look at the magnificent display window of the Bergdorf Goodman store, which looks like an illustration for a book or an exhibition in a museum. (Jonathan D. Woods / msnbc.com)
12. Kaleidoscope of color at Bergdorf Goodman. The “Wish You Were Here” display was created primarily from paper. (Jonathan D. Woods / msnbc.com)
The most important holiday in Russia is the New Year. In Europe, America and other countries, Christmas is celebrated on December 25th. Traditionally, it is customary to celebrate it at home, in the circle of loved ones, relatives and dearest people. A special festive atmosphere is created by long-term traditions, as well as special New Year's paraphernalia, which both Russians and Europeans use to decorate their homes, windows and shop windows.
History and modernity
Showcases, like the first glass, appeared in England at the end of the 17th century. The decoration was carried out by ordinary theater workers and artists. The profession of decorators became widespread only in the 19th century, and the display cases themselves were open and looked like ordinary boxes. At that time, kerosene lamps were used to illuminate goods; electricity began to be used only in late XIX century. At the same time, the first technologies appeared that made it possible to create large glass display cases that did not have a back wall, and through them one could observe what was happening in the store. The design of that time was creative, the scenery involved real people who acted out small theatrical scenes, sat in a store window on a stool, knitted or painted pictures. However, over time, the fashion for living mannequins became a thing of the past, and mechanical mannequins, Santa Clauses, Christmas trees and lanterns began to be used to decorate the main windows of the building. Every year the design became more complex and inventive, and the compositions in the window became a whole story. Competition – important factor, which is very stimulating when creating modern decor, because with the help of unusual designer finds you can come up with a whole world through the looking glass, which every passerby will want to visit.
For any European country, festively decorated shop windows are not just a tradition, but high art and one of the main components of the Christmas atmosphere. The best designer finds and secrets of decorating New Year's window displays are carefully hidden from the public and are not shown until a certain moment, but “Day X” comes, and residents of European cities are immersed in the atmosphere of magic and fairy tales that the best designers of the world have prepared for them. Not so long ago in Europe appeared new trend. The seemingly ordinary traditional showcase was replaced with a transparent glass pediment. Such glass is very convenient; it makes it possible to simultaneously take in the entire department store premises, starting from the lower floors and ending with the upper ones. Looking at the window, you get an invisible feeling that you are inside the building. To enhance the effect, manufacturers of window products began to use special glass in which there is no reflection at all.
Features of the holiday and window decoration in England
London. Big Ben begins to ring very quietly even before the New Year. As midnight approaches, the sound of the bell intensifies and becomes audible throughout the entire area. Lovers kiss under the branches of mistletoe, which is considered a magical tree. Doors are opened wide in houses to let in the New Year. You can feel the bustle on the streets, the smell of fragrant punch and Christmas baked goods is in the air, and the city is enveloped in a New Year's fairy tale. London's shops are transformed and sparkling, beckoning and bewitching. For residents and guests of the city, walking along the illuminated streets and window shopping have become a long-standing tradition. IN English language There is even an expression “go window-shopping”, which means walking to look at shop windows.
For Christmas, an atmosphere of luxury and glamor reigns in the windows of the famous, largest and most expensive department store in the UK, Harrods. The history of the department store began in 1824, when a small grocery store was opened. Later, the store began to supply products for the royal family, confirmed by the appearance of royal coats of arms on the wall of the building. 
Three years ago, The Harrods Christmas Express's huge window display was styled in the spirit of travel. In a luxurious compartment, men and women sat imposingly on velvet sofas. They were stylishly dressed Jewelry shimmered from the light, everyone drank cocktails and engaged in small talk. The atmosphere of the train was thoroughly saturated with celebration and fun. It’s as if a steam locomotive from the past has burst into bright and modern London. Everything around was grown-up, in the windows - no Christmas reindeer, no gnomes, no Santa Claus.
The Selfridges store, which is already over 100 years old, fascinated with an impressive window called “GingerbreadLostLondon”, which translated from English means “The Lost City of Gingerbread”, or “Gingerbread London, which does not exist”. To create such a masterpiece, 80 liters of syrup, 1245 kg of glaze and 353 kg gingerbread cookies, and the time it took to prepare Gingerbread London was 400 hours. Here you could also see a snow-white ski resort, along which Santa Claus descended, tiny gingerbread houses with a marzipan roof and telephone booths. All this was tastefully played out with designer items from the new collections of clothes and shoes.
Christmas in France. New Year's window displays in Paris
Paris. Père Noel is the French Father Christmas, who on New Year's Eve comes on a donkey and enters the house through the chimney, leaving gifts in children's shoes. Four weeks before Christmas, the Nativity Fast and Advent begin in France. During Advent, a mass is celebrated in Catholic churches in honor of the Virgin Mary, which is called "rorata", but the main event of the entire holiday is considered to be Reveillon - a festive Christmas dinner, which means the birth, "awakening" of Jesus Christ.
Paris is a style icon, a trendsetter, and is rightfully considered the generally recognized leader in the design of Christmas window displays. The Eiffel Tower, a scattering of lights, kilometers of light, everything sparkles with colorful fireworks, the city is transformed. In the heart of Paris, in front of the main building of the city hall, there is a skating rink, all kinds of chalets are set up on the central streets, and a variety of sweets, jewelry and children's toys are laid out on the counters in beautiful rows. Gigantic Christmas balls, deer carrying Pere Noel through the cottony snow, silver snowflakes, angels and gnomes - everything indicates the approach of a grandiose holiday.
The concept of window dressing is developed by designers very carefully and planned for a whole year in advance. Examples of worthy window displays are filled with complex and voluminous decorations. There are secret competitions in window art, in which major shopping centers and department stores. They invest impressive amounts of money in the design of New Year's miniatures, annually adding something new and original to the idea.
The famous Parisian store Printemps, which means “Spring”, is considered a classic of the New Year window display genre and is the most elite and respectable shopping center in the country. The magnificent example of Art Nouveau architecture that adorns Boulevard Haussmann has long become famous throughout the world for its magnificent compositions. It is always difficult for Vesna to compete with its neighbor, the Galeries Lafayette department store. Each window of these stores is an extraordinary fairy-tale show, and they take part in the design best houses fashion. Crowds of tourists watch the magical action that unfolds in the window niche, and for small children the organizers install special bridges from which it is convenient to follow the movement of the dolls.
Every year Printemps chooses a brand to collaborate with and create Christmas window displays. In 2012, the fashion house Dior showed its version of Christmas to the French, in 2013 - Prada, and in 2014 the choice fell on Burberry.
Christmas 2012 was remembered by Parisians and tourists of the city for the unusually beautiful decoration of shop windows in the spirit of a puppet theater. About 80 homemade dolls, dressed in dresses from Dior collections of different years, fascinated and attracted the eye. The dolls were placed in display cases and were connected with special thin threads. Thanks to the mechanism, they moved, flew, skated and danced to the beat of mesmerizing music. All presented models demonstrated stylish clothing from the global brand Dior.
Last year Printemps celebrated its 150th anniversary. In honor of this event, six brands were involved in the Christmas decoration of the store windows: Christian Louboutin, Burberry, Lancôme, Longines, Sonia Rykiel and Evian. On the occasion of the anniversary, the building's façade and store windows were decorated with a huge number of flowers, and the design was dedicated to the theme of innovation and creativity.
This year, the Christmas decorations of the Parisian department store Printemps were prepared in collaboration with the fashionable children's brand Bonpoint.
The plot centers on the children Jules and Violet, who make a big trip through a department store. Their companion and guide is the Cherry doll, the mascot of the French fashion house. In the windows, children are greeted by puppets dressed in outfits from the brand’s special holiday collection, which is made in red and gold. The organic elements of the composition were the traditional attributes of Christmas - sparkling fir trees, multi-colored gifts and a large table for a festive banquet.
Christmas in Germany. New Year's window displays in Berlin
IN Berlin They begin to prepare for the Christmas holidays in advance. Just like in France, in Germany the pre-Christmas time of Advent begins, which is associated with numerous customs. A wreath of fir branches appears in each house; four candles are placed in it, which symbolize the four Sundays of the coming Christmas. The first Advent is celebrated on November 27, then the holiday continues every subsequent Sunday until December 18. Berlin smells like a holiday, the air is filled with the heady smell of cinnamon waffles, roasted chestnuts and honey gingerbread, and the aroma of hot mulled wine and roasted almonds is driving you crazy. On New Year's Eve, thousands of Germans gather at the Brandenburg Gate, where they can watch fantastic fireworks and take part in the largest outdoor disco in Europe.
Christmas markets in Berlin are held annually and attract crowds of tourists. IN German there is even a special word for Schaufensterbummeln (window shopping). Already at the end of November, all central streets twinkle with festive lights, shop windows are transformed and immersed in fairy tale. Germans take great pleasure in walking along the streets and enthusiastically looking at the fascinating shop windows. Berlin is not usually considered a city where you can go shopping. But in vain: in the shops of this beautiful European capital there is something to see and buy. Prices in Berlin are higher than in other European countries, but there are fewer tourists than in London or Paris. In the days before Christmas, store windows completely change their appearance. It’s very nice to walk around the city and look at their festive decorations. All showcases are illuminated with soft light, they contain Christmas tree balls, golden angels, St. Nicholas and a manger with the baby Jesus Christ. Previously, when there was no lighting on the streets, housewives had to place candles in the windows so that passers-by during night walks along the streets could look at the goods laid out on the shops. Today everything has changed: modern Berlin is ablaze with bright lights, and its shopping centers shine with luxury and voluminous, moving decorations.
Kaufhaus des Westens (translated as "Department Store of the West"), or KaDeWe for short, is one of the three largest department stores in Europe. Its history goes back more than a hundred years. The huge eight-story building occupies several blocks in the very center of Berlin and is visited by about 180 thousand people every day. The department store offers everything largest brands world: Dior, Prada, Gucci and others. Every year the store hosts a so-called “decoration show”, which both locals and tourists come to see. Fantastic, richly decorated showcases, changing their appearance and theme every year, are considered the face business card KaDeWe, a work of art into which colossal design work was invested. They cause a storm of emotions, and, like signals, stimulate the desire of a passerby to enter the store and buy something.
IN Russia The tradition of decorating shop windows before New Year and Christmas is not yet as widespread as in Europe. The largest department stores in the two capitals (for example, TSUM, GUM and the Galereya shopping center) are already adopting experience from their foreign colleagues. Perhaps in the future this trend will be supported in smaller cities.
