In the December issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Artistic director of the Moscow Musical Theater named after. N.I. Sats Georgy Isaakyan will invite both adults and children to various concerts, performances and opera productions prepared by the team for the anniversary, 50th season, the Bolshoi Theater prima Svetlana Zakharova will present the TV project “Bolshoi Ballet”, and showman and actor Alexander Oleshko will share funny New Year's stories. The materials in the “Travel” section will help you plan an active holiday at the ski resorts of Italy and France, as well as build an individual tourist route around Israel and discover a lot of interesting things on the Thai island of Phuket, traditionally considered a purely beach destination. Fans of literary talent will certainly enjoy the story about the house-museums of great writers, and travel notes from Cuba will make many dream of the Island of Freedom.

Those interested in gastronomy will learn that the caviar palette is not limited to red and black, and an excerpt from Dmitry Yakushkin’s new book “Paris Stories” will show the City of Lights through the eyes of not a passing guest, but an experienced observer who has worked here for many years as a correspondent for a news agency.

The holiday season is reaching its climax. My immediate plans include travel: boat trips, snow-white clothes, wide-brimmed straw hats, cool southern evenings and bright July stars. The new issue of Aeroflot Premium contains the main cultural and sporting events of the month, news from the fashion world, restaurant news, announcements of non-trivial auctions, automotive, jewelry and watch new items, as well as limited edition gadgets, accessories and art objects.

In July, Aeroflot STYLE magazine is dedicated to the rich colors of this summer, fashion trends of the season and romantic travel. In the “Fashion” section there are reviews of summer collections of clothing, shoes and accessories. A special article in the section is dedicated to the finalists of the competition for young fashion designers who show great promise in the world of Russian fashion. main character numbers – Carey Mulligan, the fragile “English rose” and certainly the main flower of this summer. The “Beauty” section features the best fragrances of the season and an interview with the famous “nose” of the house of Dior, Francois Demachy. We also present to our readers chapters from the book “Icons of Fashion and Style. From John Updike to Angelina Jolie." Which exhibitions and events to go to, which hotels to stay in and, finally, which cafe to cool off with the best ice cream - all this in our July issue.

In the June issue of Aeroflot magazine, readers will find information about the main cultural and sporting events of the coming month, about new films and books. Film director Alexey German and musician Mikhail Turetsky will share their creative plans, and artist Irina Nakhova, who prepared the exhibition of the Russian pavilion at the Venice Biennale, will talk about the history of the unique structure.

The June Aeroflot Premium confirms a fait accompli: summer has arrived – calendar and climatic. The holiday season begins, coastal countries celebrate the onset of the high holiday season, hotels offer... special conditions, and long days promise pleasant meetings and unexpected discoveries.

The June issue of Aeroflot STYLE magazine opens the beach season! Bright swimsuits, trendy sandals and clothes for sea cruises are a complete set of equipment for this summer. We recommend complementing your vacation looks with bright accessories with a marine theme. In the “Beauty” section, the sun rules the roost: we present the best sunscreen and care products to get an even, beautiful tan without harming your skin.

The main theme of the May issue of Aeroflot magazine is the 70th anniversary of the Victory. The anniversary is dedicated to materials about hero cities, a special section of the calendar of events, a review of new book releases, a “Reading” section presenting the history of the legendary Soviet attack aircraft Il-2, which largely determined the course of the Great Patriotic War, and an excerpt from the book of the famous screenwriter and prose writer Isay Kuznetsov “Once Upon a Time.” -were at war."
In regular sections, readers will find information about the main cultural and sporting events of the coming month. Actor Dmitry Nagiyev and conductor Alexander Sladkovsky will share their creative plans, and the interview with the head coach of the CSKA football club Leonid Slutsky will be interesting not only for sports fans.

Materials in the “Travel” section will help you plan a trip to the central part of Crimea and the coast of Montenegro, to Hamburg and other cities of the Hanseatic League, as well as to three completely different Chinese metropolises - Hong Kong, Macau and Shenzhen. Those who are considering holiday options with children will certainly enjoy another completely feasible route - immersion in the world of Hans Christian Andersen's fairy tales.
For many of us, visiting a restaurant is more of a holiday and a new interesting experience, rather than just a way to satisfy hunger, and therefore the “Kitchen” section in May talks about the gastronomic sets offered in Moscow restaurants. In the “Kitchen” section in May we present detailed review gastronomic sets offered in Moscow restaurants.

We celebrate the 70th anniversary of the Great Victory! We thank the winners for every new day without war and for 70 years of peaceful life! We honor and remember, we love and are proud, we glorify and value! This is our victory and our peaceful sky!

The May issue of Aeroflot Premium could not help but touch upon the theme of peace and the Great Patriotic War. Among the special materials of the spring issue: the Event section – “Victory Parade”, the Art section – “Pictures of Hard Times”, Success Story – “Atomic Genius Igor Kurchatov”, Rating – a list of the most famous triumphal arches of the world “In honor of the winners” and, of course, the cover of the magazine, which depicts the highest award of the Great Patriotic War, the diamond star of the Order of Victory, from the collection of the Kremlin Museums (read more about the exhibition of the Armory Chamber in the “Calendar” section).

As always, the pages of Aeroflot Premium contain information about current cultural and social events, new products and trends in the fashion world, hotel and restaurant news, car premieres, the latest gadgets and accessories released in limited editions. The heroine of the number is Khibla Gerzmava, a brilliant soprano, soloist of the Stanislavsky and Nemirovich-Danchenko Moscow Musical Theater and the only winner of the Grand Prix of the P.I. Tchaikovsky.

For the attention of foreign readers of Aeroflot Premium - all editorial materials and columns are in English.

Aeroflot Premium - May 2015 (PDF file)

The May issue of Aeroflot Style magazine is traditionally dedicated to travel mood: where to go, what to see and what treasures to return with! The trends of this spring are surprisingly in tune with the theme of the issue - the freedom-loving 70s reign on the catwalks, which we never tire of singing about in our fashion reviews. The main fashion milestones of this month: hippie style, eco-fabrics and floral prints. In the “Beauty” section, we recommend that you take a closer look at your health - all the rules of spring detox are described in detail in the article “From a Clean Slate.” Among the interesting people in the issue are Charlize Theron, Alicia Vikander and Agniya Kuznetsova. The “Reading” section contains chapters from the book “Photographers Looking into the Future,” in which 75 recognized masters of photography demonstrate their masterpieces.

Aeroflot Style - May 2015 (PDF file)

There is a considerable amount of truth in this rather loud name, since Aeroflot annually serves about 30 million passengers, half of whom enjoy reading branded in-flight magazines of the same name. Therefore, buying advertising in Aeroflot magazine means gaining access to a multi-million audience of potential buyers from different countries, which will allow you to effectively promote a product, service or brand.

Aeroflot magazine is published in a circulation of 135 thousand copies using advanced printing technologies, which makes it possible to offer passengers bright and informative printed products. Professional journalists, editors, and designers work on the creation of the next issue, providing each page with visual expressiveness and advertising appeal.

• maximum information content;
• orientation towards a positive worldview;
• reliability of published data;
• effective presentation of material;
• a well-thought-out structure of sections and pages that stimulates the reader’s interest;
• coverage of all age audiences

Aeroflot magazine publishes actual news, world events are covered high technology, describes interesting tourist routes and fashion trends, and also has special pages for the youngest passengers.

Circulation:120,000 copies
Average reach per month:2,701,659 people
Audience: 55% - men, 45% - women
Periodicity: 12 times a year
Volume: 240–320 stripes

Distribution is free of charge on all flights of Aeroflot PJSC in economy class cabins in the pocket of each passenger seat, in VIP lounges of Aeroflot PJSC.

Decent selection of other printed publications

Official publisher printed products of this leading air carrier - the Inflight Entertainment Group company offers to publish your advertisement in Aeroflot magazines presented by the following options professional printing:

1. Aeroflot is a printed publication designed for any reader, which presents interesting information and entertainment material.
2. Aeroflot Premium is a magazine for wealthy people interested in advanced premium brands and luxury goods. Distributed in business class cabins.
3. “Aeroflot Style” is aimed at a female audience, which is offered the latest news from the fashion world, articles describing trends in iconic areas of everyday aesthetics, advertising of branded perfumes, clothing and accessories.
4. RFLIGHT – information magazine for passengers of any status, age and gender, offering diverse news and thematic information presented in an interesting and captivating style.

That is, each magazine, by and large, has its own audience, which allows for thoughtful placement of advertising materials in salons of various classes. As practice shows, advertising in Aeroflot magazine is an effective tool for popularizing various products, which at the same time creates high loyalty of potential buyers to the promoted brand.

Advertising priorities in Aeroflot magazines:

• the possibility of a differentiated approach to the placement of advertising materials, taking into account the peculiarities target audience and the orientation of a particular magazine;
• a wide selection of advertising content, ranging from professionally written articles to eye-catching full-page posters;
• guaranteed interest of passengers in the posted materials;
• a clear demonstration of the status and commercial success of the advertiser;
• mass character with simultaneous selectivity

Pricing principles

As for the prices for advertising in Aeroflot magazines, our company bases itself on average market prices for placing advertising materials in reputable print publications, which always have their regular readership. Such investments always have a positive impact on the business and image of the advertiser, who gains access to an audience of solvent, successful citizens, who are the majority of airline passengers of this successful corporation.

If you decide to buy advertising in Aeroflot magazine, Inflight Entertainment Group is ready to offer you very reasonable prices and a wide range of services that allow you to produce effective advertising materials that will definitely find your reader.

You can view the latest issue of the magazine.

Aeroflot– official in-flight magazine of JSC Aeroflot – Russian airlines with information and entertainment content. The main principle of the publication is to maintain a positive attitude, maintain an open and active view of the world, and convey up-to-date information. The main features of the magazine’s content are the universality of reading in terms of social status, as well as the location for travel. The most important task is to offer passengers an exciting, modern magazine to view and read. Ease and convenience of perception are achieved thanks to the carefully thought-out structure of the magazine, good segmentation of sections and headings, a large number of photographs, illustrations and graphs. Circulation: 120 000 Audience 18 million 420 thousand passengers of Aeroflot - Russian Airlines. Among them are residents of all regions of Russia, citizens of the CIS and foreign countries. The publication is intended for active, quickly moving people, businessmen and individuals. These people, whose permanent income is above average, are focused on the quality and popularity of the goods and services they consume, and their sphere of interests is not limited to everyday life, have an active life position, value their time and know how to properly manage the information received. Passenger traffic for January-July 2013 - 11646112 people. Spreading Free on all flights published by Aeroflot - Russian Airlines in economy class cabins. Average monthly coverage: 800,000 passengers Frequency: 12 times a year Volume: 240–320 strips

Aeroflot Premium

Magazine Aeroflot Premium is aimed at a premium audience of first and business class passengers. Information for these readers has been selected especially meticulously: it is addressed to those who manage big business, makes responsible decisions and values ​​high competence and clarity of presentation. The magazine offers readers interviews with famous entrepreneurs and government officials, reviews of investment opportunities and market segments, and keeps readers up to date with trends in the development of the global and domestic economy. A special place in the magazine is occupied by ratings that combine the practical nature of the information offered with the brevity of its presentation.

Circulation: 25,000 copies

The target audience: More than 730 thousand passengers of first and business classes of JSC Aeroflot. Aeroflot magazine is aimed at a highly affluent and consumer-active male audience.

Spreading: In first and business class cabins, a pocket in each seat on all domestic and international flights of Aeroflot OJSC.

Aeroflot Style

Magazine "Aeroflot Style"- a monthly in-flight women's glossy magazine dedicated to the topics of culture, art, fashion, beauty and design. The project is distinguished by a modern, progressive design, a positive attitude and reader-friendly intonation. The main events of the world cultural scene, already authoritative and even new names in the field of art, fashion, design, genre guides to various corners of the planet, the best hotels, spas, salons, boutiques, collections and things.

Circulation: 85,000 copies

The target audience: The magazine is aimed at wealthy women on the move whose travels are related to work or lifestyle.

Spreading: First and business class cabins are in the pocket of every seat, in economy class cabins - a pocket of every second seat, on all domestic and international flights of Aeroflot-Russian Airlines.

Aeroflot World

Magazine AEROFLOT WORLD – unique project among in-flight publications, uniting three airlines (Russia, Donavia and Vladivostok Air) and three largest regions of Russia (Northwestern Federal District, Krasnodar Territory and Primorsky Territory). The magazine consists of two parts: federal, common for all three airlines, and regional, individual for each region. The uniqueness of the product lies precisely in the fact that, like a transformer, it is individual for each region, making it relevant and interesting for passengers of each airline. The federal part, common for all three airlines, includes sections that are interesting for any passenger.

Circulation: 100,000 copies (North – 70,000, South – 15,000, East – 15,000)

The target audience: The magazine's readership averages 587,360 people per month. These are passengers of airliners operating scheduled and charter flights on more than 150 destinations, covering over 100 cities around the world from the Atlantic to the Pacific Ocean. Passengers are successful people(core 25-55 years old) who have a permanent high and above average income and are active consumers quality goods and services.

Spreading: The magazine is distributed in airline cabins on all routes; a free copy is included in the pocket of each passenger seat.

Advertising

Advertising rates for 2019.

AEROFLOT
Format	Cost, rub.
Strip 1/1	810 000
Spread 2/1	1 510 000
1/2 horizontal	470 000
1/2 vertical	545 000
1/3 (three modules per strip)	330 000
4th cover page	2 725 000
3rd cover page	1 210 000
1st spread	2 585 000
2nd spread	2 300 000
3rd spread	2 200 000
4th spread	2 100 000
2/1 (before content	2 025 000
2/1 (before output)	1 985 000
2/1	1 885 000
2/1 (in the main topic of the issue)	1 850 000
2/1 (first third of the magazine)	1 630 000
2/1 (first half of the magazine)	1 585 000
1/1 (the strip opposite the company news)	1 415 000
1/1 (opposite content)	1 365 000
1/1 (opposite the output)	1 260 000
1/1 (first five bars after the output)	1 175 000
1/1 (first third of the magazine)	1 035 000
1/1 (first half of the magazine)	960 000
AEROFLOT PREMIUM
Format	Cost, rub.
Strip 1/1	675 000
Spread 2/1	1 200 000
1/2 horizontal (all the way through, two modules per strip are required)	390 000
1/2 vertical (not bleed, one module per strip)	425 000
4th cover page	1 975 000
3rd cover page	1 070 000
1st spread (including second cover page)	1 975 000
2nd spread	1 730 000
3rd spread	1 650 000
4th spread	1 575 000
2/1 (before content	1 575 000
2/1 (before output)	1 575 000
2/1 (before the first editorial)	1 575 000
2/1 (first third of the magazine)	1 325 000
2/1 (first half of the magazine)	1 265 000
1/1 (next to the appeal)	1 190 000
1/1 (opposite content and output)	1 120 000
1/1 (first six pages after content)	945 000
1/1 (first third of the magazine)	815 000
1/1 (first half of the magazine)	755 000
AEROFLOT STYLE
Format	Cost, rub.
Strip 1/1	695 000
Spread 2/1	1 235 000
1/2 horizontal (all the way through, two modules per strip are required)	410 000
1/2 vertical (not bleed, one module per strip)	505 000
4th cover page	2 130 000
3rd cover page	985 000
1st spread (including second cover page)	2 130 000
2nd spread	1 825 000
3rd spread	1 725 000
4th spread	1 545 000
2/1 (before the first editorial)	1 520 000
2/1 (first third of the magazine)	1 325 000
2/1 (first half of the magazine)	1 250 000
1/1 (address/ Russian/ English/)	1 060 000
1/1 (contents 1, 2, 3 imprint)	985 000
1/1 (first five strips after data release)	945 000
1/1 (first third of the magazine)	805 000
1/1 (first half of the magazine)	735 000

The price is indicated excluding VAT 18%

Extra charge for placement in a specific category and for the sequence of layouts - 15%

- When did you develop the very style by which you are known today all over the world?

Probably in the mid-90s, more precisely in 1994. I went to Cyprus under the pretext of an internship. The formal occasion was a personal exhibition and an order for a portrait of the president of the island. Of course, I wrote on the island, mostly sketches, but rarely and only a little. This six-month vacation resulted in a powerful creative impulse. Quite unexpectedly for myself, I began to come up with pictures about Russian life. A series of works appeared on the topic Russia XIX century. Of course, everything didn’t happen empty space, all this was ripening in me, somewhere deep inside. Obviously, the foundation was laid in childhood. After all, I was born and raised in the city of Yakhroma, near Moscow.

- Are you still attracted to your hometown?

Yakhroma is an amazingly beautiful place, on high hills from which vistas close to Bruegelian ones open up. Both the ships and the trains overtaking them were visible from the window of my house. The main enterprise of the town was a weaving factory with 19th-century architecture; workers in headscarves walked along the streets; one could see the dilapidated factory church, barracks in which people lived, and a hospital built by the factory owner. It was all saturated with the past, breathing with that time. Then, already as a student, thanks to internship trips to Suzdal, Rostov Veliky, Yaroslavl, I became more deeply imbued with the charm of the landscapes of the Upper Volga cities with their high banks and endless distances that open up to the eye. All this Russian then, twenty years ago, resonated so strongly in Greek Cyprus that films began to appear on their own: “The Toy Seller”, “The Lemonade Seller”, “Seeds”...
And Yakhroma, yes, always comes first.

Some time passed, and the famous Dutch gallery De Twee Pauwen from The Hague approached me with an offer to organize a personal exhibition. It was a great success, almost all the works were sold out; it reinforced my sense of being an artist. The consciousness of the creator needs confirmation, and the only reward for the artist, as Renoir said, may be the purchase of his works. By the way, I did paint a portrait of the President of Cyprus back then.

-Did you always know that you would be an artist? Was there a choice, were there any doubts?

“I doubted whether I was a good artist until I was forty years old, even as a member of the Union of Artists, having many exhibitions behind me, I felt like I was ordinary. Perhaps the reason is that for a long time no one paid attention to me, and I didn’t know how to promote myself on purpose. I just worked hard and honestly. Then a critical mass probably accumulated somewhere in the noosphere, and now people come to me all the time, they say good words, buy works. As for the choice, of course I had one. I was born into a family of doctors and clearly understood the importance of this profession. My choice in favor of art was probably made at the moment when, instead of toy stores, I began going to art salons and buying good pencils or paints made me happy.

-You entered Stroganovka several times, but graduated from the Surikov Art Institute. How does a young artist feel after receiving a long-awaited diploma?

After graduating from college, I did not understand what I would do: I had neither my own style nor confidence in my calling. I began to go to the Andronikov Monastery, to the Church of Andrei Rublev, to the Spassky Cathedral, where the famous icon painter Father Vyacheslav Savinykh serves as rector to this day, and to study Russian icons. The technique that I studied in the workshops of the monastery revealed to me the secrets of painting; suddenly all the artists of the past became close to me. Having studied the craft of icon painting, I suddenly saw that I was using the same pigments and paints as the old masters hundreds of years before me. That I share the same value system, I understand colors in the same way as my beloved Piero della Francesca: one color is for the sky, the other is for the earth. Then I began to use this technique not only in icons, but also in paintings. Knowing the natural properties of paints, you can create a complex interweaving of dense and transparent layers, as the old masters did.

- It is believed that the language of art is universal. How universal is iconography?

In the 12th century, the language in the art of Christendom was universal, identical from Barcelona to Moscow. However, we must not forget that the art of icons in its entirety was revealed to the world at the beginning of the twentieth century, thanks to the discoveries of restorers and lovers of Russian history. Similarly, at the beginning of the twentieth century, thanks to the genius of Sergei Diaghilev, the Russian portrait of the 18th century was rediscovered. Diaghilev's first experience was organizing not ballet seasons, but the Tauride Exhibition of Russian Portraits in 1905. He personally collected more than 2,300 works from estates and county noble families, from parsuns to paintings late XIX century. The exhibition shocked Russia. Before Diaghilev, there was neither Borovikovsky nor Levitsky in museums.

Your works inspire fashion designers. They say that Alena Akhmadullina borrowed your paintings to paint the walls of The Repa restaurant in St. Petersburg...

Costume in my paintings is of great importance. I do not create a copy of a Russian or European dress, but I try to convey the image, the feeling of it. An exact copy will look unnatural, like a postcard. But when the plasticity of clothing, its cut, and ornament are subordinated to the idea of ​​the painting itself, magic happens. In 2015, the famous Spanish brand Delpozo created a collection based on my paintings; Inspired by my works, Vivetta Ponti, the creator of the new Italian brand Vivetta, invited me to the Fashion Week in Milan to show the spring-summer 2018 collection based on my paintings. Foreigners, unlike ours, always ask permission to use works and indicate the original source everywhere. Unfortunately, I learned by chance that Alena Akhmadullina used part of my painting to decorate the walls of a St. Petersburg restaurant: architects and designers who had seen the project contacted me. It was probably assumed that I should be happy since they took my works... My wife handles the rights, and once she wrote to the company that used my paintings for labels. They were terribly surprised that I was still alive; people believed that these were the works of some late classic.

-What is your attitude towards the world of fashion and the area bordering it? contemporary art?

My attitude changed after I visited the exhibition of Yves Saint Laurent's costumes at the Petit Palais in Paris. She came as a shock to me. I was amazed at how good art can influence a person. The creator's sincere immersion in what he does is transmitted to the viewer, and the litmus test here is the youth. Youth is open to real art. And I try my best not to leave the viewer indifferent. Contemporary art today puts the idea first, not aesthetics or form, as was the case with artists of the past. I like this formula: an idea is only as good as its execution. And in the 21st century, no one has canceled the magic of craftsmanship. All the iconic names in the world of contemporary art, no matter how diverse and conceptual their work may be, work at a very high professional level. Look what Jeff Koons, Damien Hirst, Jan Fabre are doing today. But time will tell what place each of them will take in the history of art. I know one thing: all great artists were long-lived in art. wise people, who perfectly understood their importance.

-Are you talking about immodesty and art marketing?

Yes and no. Imagine, the famous Japanese artist and engraver of the 18th–19th centuries, Katsushika Hokusai, the author of the world-famous engraving “The Great Wave of Kanagawa,” used more than three dozen pseudonyms: he changed his names so as not to become proud. My orientalist friend Evgeniy Steiner told me that in the 17th and 18th centuries in Japan, paintings were called “pictures for leisurely viewing.” So I try to paint in such a way that my paintings can be viewed. Therefore, the creative process is a slow thing for me. First, a lot of sketches are created, which I then analyze, choosing the best. I suspect there is no other way.
You know, in my youth I once opened a book of Yesenin’s poems, which he wrote at my age. I admit that I felt miserable - how much deeper were his thoughts, more serious were the questions and feelings that worried him. Then I understood what the artist needed to talk about. The main criteria of true creativity are the ability to sensually comprehend the world and the ability to convey these emotions to the viewer. Of course, artists have always tried to explain their admiration for the surrounding reality scientifically, they tried to understand the laws of beauty, but before comprehending it, they themselves created this beauty. First you draw, and then you analyze why it is beautiful. And it’s incredible happiness when something that an artist struggles and suffers over finds a response from the public. When I manage to find the exact plastic element thanks to which the painting shoots, and the viewer notices it, it is an incomparable feeling.

- Perhaps you won’t find it?

Yes, it happens that the picture is finished, but there is no highlight, and if you don’t come up with a gesture or detail, then general idea will be discredited. Some of them cost almost finished works for several years, waiting in the wings.

-You travel a lot. Do you have any favorite museums?

I really love the early Middle Ages - there is a lot of it in the National Museum of Art of Catalonia in Barcelona.
There are stunning frescoes there, which were partially preserved in different churches of the 11th–12th centuries - they were carefully removed, restored and brought to one place. You immediately understand where Picasso came from with a huge number of eyes. The stunning Bavarian National Museum in Munich. In order to feel the Russian icon, it is worth going to Rostov the Great. Such high level Provincial art, without the superficial gloss of the icon painters of the Armory, does not exist anywhere else. Here were the most powerful artisans who painted simplicity and beauty, just as world-famous European masters did. I love Holland, this country inspires. Delft, the dunes where Van Gogh walked... In my beloved The Hague there is the Royal Gallery Mauritshuis with Vermeer's painting "Girl with a Pearl Earring"; I love the Escher Museum and the wonderful Japanese garden in Clingendael Park.

-How do you turn on inspiration?

“Not a day without a line,” no matter how bad you feel. Sometimes you have to force yourself, but once you start, you feel relief. After all, painting has a healing effect; art therapy is built on this. But for an artist who spends a lot of time alone in the studio, constantly conducting an internal dialogue, it is very important in life to have a stable nervous system.

Interviewed by Maria Ganyants
Aeroflot Premium, 2018, Moscow