In this article we will look at the features of such an enterprise as a coffee shop. Sometimes it is mistakenly associated with an ordinary cafe. This is not entirely true. More precisely, an ordinary cafe can be called a coffee shop, but at the same time it will not be one.

From an income point of view, it may not be important to clarify the difference between a cafe and a coffee shop, or a public food outlet in general. But from the point of view of building a business, generating and implementing an idea, this seems important.

If a public catering outlet generates income, that’s good. But at the same time, completely different business models are used for construction.

The coffee shop business model is implemented on other projects and where it works - other models may not work. Those. at coffee shops have their own specific sales market– not always intersecting with others.

Distinctive features of the coffee shop

A coffee shop is not a catering outlet. Although sometimes it is turned into one or, due to the circumstances, it itself is transformed into it. The coffee shop is turning into a catering outlet through exorbitant growth additional services and an increase in the number of dishes.

We will not consider such food points. The coffee shop business plan does not include the entire variety of catering outlets. What makes a coffee shop different?

A coffee shop is, first and foremost, coffee. Here the coffee should be presented in wide range. Depending on the orientation of the coffee shop towards certain clients, the coffee can be instant or elite, hand-brewed.

In addition to coffee, additional dishes may be offered: sweet cakes, chocolates, etc. If you offer kharcho soup with coffee, the establishment has already gone beyond the coffee shop format and a different model is required to evaluate the business.

In addition to coffee, the range of drinks can be expanded: cocoa, tea, etc.

So, the coffee shop offers:

• various different types of coffee;
• accompanying light dishes for coffee;
• other drinks;

This type of establishment implies a specific target audience.

Who is the coffee shop aimed at?

Obviously, a coffee shop does not imply a complete, comprehensive diet.

Target audience for the coffee shop:

• students, teachers;
• creative intelligentsia;
• businessmen;
• other (visitors of shopping centers, train stations, etc.).

It's worth reading the article: Which one is best?

The idea of ​​a coffee shop includes two concepts:

• quickly, on the run, drink coffee and a bun;
• chat over a cup of coffee.

According to the location of the coffee shop, emphasis is placed on certain features. For example, a coffee shop located in an elite business center should most likely offer natural coffee and a pleasant, intimate atmosphere for negotiations.

Additional coffee shop services

How to expand the services provided:

• organization of pre-orders (coffee breaks);
• delivery of orders.

This is especially true for coffee shops aimed at working with businessmen, creative intelligentsia, scientific and educational groups.

Download ready business- coffee shop plan, current for 2019, from our trusted partners "Biplane". Download link.

Placement of a coffee shop, market analysis

A business plan for opening a coffee shop must include a location, approximate structure target audience, competitive environment. Moreover, the competitive environment is not only nearby similar coffee shops, but also all catering establishments in the area that offer similar drinks.

Unlike other places that offer coffee, the price at the coffee shop is higher. Sometimes even higher than in a restaurant. Therefore, a coffee shop should offer a number of advantages: first of all, high-quality coffee, everything else depends on the location.

The minimum entry into the business is inexpensive; it is enough to purchase a coffee machine, so many people open a coffee shop without thoroughly working out the idea. After some time, unable to withstand the competition, the business closes.

The location of the coffee shop is crucial for the profitability of the business..

The most favorable options for its location follow from the features of the coffee shop:

In educational institutions or directly near them.

• In this case, the emphasis should be on speed of service and not very expensive types of coffee. Additionally - various kinds of sandwiches and light snacks.
• Target audience: students.
• Competitors: student cafes, fast food establishments.

In the business district.

• There is always a choice of expensive, well-prepared coffee. Strict design of the premises, corresponding requirements for personnel. Services for organizing coffee breaks.
• Target audience: businessmen.
• Competition: restaurants.

In other places where people visit: shopping centers, train stations, etc.

• Here you will need a reasonable combination of mid-segment prices and inexpensive types of coffee. In the process of work, a feature of a specific location may be identified, which will require constant monitoring of the enterprise and analysis of the emerging market.
• Target audience: clarified during the work, previously identified by observation, visiting surrounding public catering establishments.
• Competition: all food establishments located nearby with similar services.

What is needed to open a coffee shop?

Let's look at how to open a coffee shop from scratch. We have roughly decided on where to start next. The business plan includes the direct costs of opening a coffee shop. We decide on the necessary documents.

Room

Depending on the specific implementation, the premises may be different. To organize a small student coffee shop with 5-10 seats, a room of 10-20 square meters will be enough. For a large coffee shop with 50 seats in a business center - 100 - 150 square meters.

The requirements for the premises are the same as for all catering establishments. Those. sanitary and epidemiological, fire departments, etc.

There are no restrictions on the design of the premises. The main thing is that it corresponds to the place where the establishment is located.

The furniture should also fit harmoniously into the overall decor of the room.

Additional requirements for the premises appear when placing it in a residential building: sound insulation, work schedule, etc.

Equipment

Minimum set of equipment:

• coffee machine;
• coffee grinder (several for different varieties coffee);
• fridge;
• mixer;
• microwave.

Depending on the specific implementation, additional devices may be included in the equipment (for example, a computer with the Internet for maintaining your page).

Staff

IN financial calculations The coffee shop business plan includes personnel costs.

The specific recruitment of personnel also depends on the format of the coffee shop being implemented.. This applies to both quantitative and qualitative composition.

For small establishments, one or two people are enough, depending on the work schedule. In large coffee shops, in addition to bartenders, waiters, cooks, cleaners, etc. are added. Accordingly, the higher the class of the coffee shop, the stricter the requirements for personnel and the higher the costs for them.

Some of the staff may be hired on a piece-rate, part-time basis. For some of the work, you can enter into an agreement with specialized companies: culinary companies, cleaning companies, etc.

Documentation

Documentation depends on the legal form. In most cases, organizing an individual entrepreneur is enough. The most convenient type of taxes is UTII.

Documentation:

• package of organizational documents;
• necessary contract agreements;
• license (if you plan to sell alcohol).

In addition, you will need a marketing plan. Marketing plan for small establishments it may consist only of advertising and a small system of bonuses for regular customers. For serious establishments, a more thorough approach will be required: advertising campaign, discounts, seasonal fluctuations, etc.

Costing example

Let's give an example of calculation - how much it costs to open a coffee shop in Moscow, profit, payback.

A small coffee shop with 20 seats. Area 50 square meters. Staff - bartender, waiter.

One-time costs

Fixed costs

Income

The markup on coffee in coffee shops reaches 1000%. It all depends on sales volumes. With an average check of 100 - 200 rubles. The number of visitors is 50 – 100 per day. We receive daily revenue: 5 – 20 thousand rubles. in a day. Per month on average: 150 – 400 thousand rubles. This is when the coffee shop reaches operating capacity.

Monthly profit will be: 30 – 50 thousand rubles. Payback period is from one to one and a half years.

The breakeven point in the absence of miscalculations occurs approximately a month to three after the start of work.

Business plan for your own coffee shop: where to start and how much you can earn

You can start your own coffee shop business in a few weeks. First of all, for this you need to create a business plan with step-by-step instructions for action, draw up a project for the premises and calculate all possible expenses. We'll tell you how to properly decorate a coffee shop, what to pay attention to when decorating the interior and exterior, how to calculate profitability and other financial indicators.

How to write a coffee shop business plan

This is a document that describes in detail the plan for opening your project with all the nuances.

What should be contained in a business plan:

Introductory part– description of the project and its differences from competitors, overview of the advantages of your coffee shop, market analysis.

Target audience analysis- description potential client, detailed analysis of coffee shop visitors and preferences different groups guests, choosing the main core of the audience.

Competitor analysis and offer determination– analysis of competitors’ businesses and the formation of your unique offer based on the data obtained.

Prospects and risks– analysis of market prospects - in which direction your niche is developing, what trends are currently on the market and how they can change in a few years; analysis of business risks - where you can lose your investment and why, how this can be prevented.

Setting the main goal. For example, your goal could be to make a profit of one and a half million rubles a year and launch a chain of coffee shops without a franchise)

Financial plan – information on expenses and income with calculation of payback, as well as calculation of the amount that will need to be spent on maintaining the business every month. Review of funding sources.

Marketing plan – detailed description advertising campaign to ensure the occupancy of your coffee shop.

Production plan– calculation of the amount of furniture that needs to be purchased for the coffee shop, selection of furniture models, description of all appliances and equipment for the kitchen with approximate prices, information about the amount of money that needs to be allocated to pay wages to the employees you hire..

Help block– codes and names of all documents that you received before opening your coffee shop, the cost of purchasing each license or official paper, information on renewing documentation indicating the places where this can be done.

A business plan is not as complicated as it might seem at first glance. Any experienced entrepreneur can draw up a competent plan.

Where can I get a ready-made business plan for a coffee shop with calculations?

Ready business plan can be obtained from one of two sources.

• In the Internet

You can use the plan given in this article. Interesting ideas on the preparation of business plans are available in specialized blogs of industry specialists. But all numbers and calculations in this case will be approximate. Be sure to adapt them to suit yourself.

• Order from a professional

If you do not have time to develop a plan, you can use the services of a specialist. The estimated cost is several thousand rubles. For this money, they will write you a specific plan with detailed calculations for your coffee shop.

• Independent writing of a plan.

This will take you a few business days. The advantage is that in the process of compiling it you will better study and understand the specifics of this business.

To create a coffee shop project, you will either need to contact a specialist (for example, an interior designer with an architectural education) or do it yourself.

The technical plan of a coffee shop is a plan of the premises that you plan to rent, indicating where the kitchen will be located, where the main guest room, wardrobe and other rooms will be located.

What should be indicated in the technical plan:

1. Location of the kitchen and all fire hazard points
2. Location of storage rooms with one exit
3. Exit routes from the premises common room, kitchen, toilets or pantry

A diagram of the arrangement of equipment and tables is another plan that you will need to open your own coffee shop. The designer must find The best way place all the equipment you plan to purchase in one kitchen.

According to the initial table arrangement, you can choose how much furniture to purchase for the guest room. If you are planning to open a small coffee shop to begin with, avoid large chairs. Instead, look to bar counters and high tables.

To obtain a lighting connection diagram, contact a specialist. If you rent space inside a shopping center that is already operating, you can find the person you need by contacting the management of the shopping center. Without a lighting diagram, you will not be able to submit a complete package of fire safety documents and obtain the necessary permit.

In general, the coffee shop project consists of a full description of the future establishment and its interior in tables and visual diagrams. You can attach the project to a ready-made business plan as an appendix.

Menu and design of a small coffee shop

If you open a small coffee shop, five hundred thousand rubles will be enough to purchase all the interior parts and furniture. About 50 thousand more will need to be spent on the exterior design of shop windows, entrances and signs. The figures are approximate and vary depending on the city, location, area and specifics.

The coffee shop menu should have several types of coffee - Americano, espresso, cappuccino, latte, etc. With coffee, you can serve snacks, pastries, donuts, buns, sandwiches and ready-made food in a “to-go” format. Always consider the wishes of a potential buyer before adding new items to the menu.

Legal registration of a coffee shop

Or an LLC so that your business is officially registered. To sell alcohol, choose a form of company with limited liability, since only it allows you to sell alcoholic beverages on the territory of your coffee shop. If you do not plan to include alcohol in the menu, it would be more rational to open an individual entrepreneur, which can be registered in one day.

The state fee for opening is up to one thousand rubles.

OKVED codes for opening your own coffee shop are 56.30 (serving drinks), 56.10 (operating restaurants with delivery services for food products sold in them).

It will be more convenient for you to choose the so-called single tax on imputed income. You will pay no more than 10 thousand rubles per month, regardless of the size of the profit. The exact amount depends on your region. You can also use a simplified taxation system (6% of revenue or 15% of net income)

How much does it cost to open a coffee shop?

The cost of opening a coffee shop starts from millions of rubles. This price includes rental of premises (about 50,000 - 200,000 rubles per month for a small coffee shop), payment of wages to all employees (about 300 thousand rubles per month), purchase of all furniture and other necessary interior components (minimum 200,000 rubles at the start ), as well as the purchase of kitchen equipment (from 250 thousand rubles). A separate expense item for a coffee shop is a high-quality professional coffee machine costing 100,000 rubles and more.

The price of opening a coffee shop may vary depending on the menu and products from which coffee, tea and desserts will be made. But most of all, the amount depends on the place you rent.

How to calculate the profitability of a coffee shop

Profitability is gross profit(that is, the difference between the profit received and the costs) divided by revenue.

You can immediately calculate approximate profitability, breakeven and profit margins, using data from your closest competitors in your chosen niche as a basis. Typically, a coffee shop’s profit is from a million rubles a year; when a franchise is opened, it rises several times. The payback period occurs 15-18 months after the first launch.

When opening your own coffee shop, focus on quality dishes and an interesting interior. Nowadays you are unlikely to be able to surprise a client with a special menu that is radically different from the offerings of other coffee shops. Due to the large number on the market, new coffee shops often go unnoticed and remain empty.

The key point is the location of your coffee shop. You need to choose a walk-through location - for example, close to business centers, universities, offices.

An interior made in bright (or, conversely, pastel) colors, with unusual decorative elements and areas for photographs will also help attract customers. Unusual dishes for a coffee shop on the menu will help you stand out from your competitors. Such dishes could be, for example, carbonara, lasagna and pizza. Italian cuisine is easier to eat “on the run”, it is easy to prepare and allows you to get enough in just a few minutes. a short time without going to a restaurant or cafe for lunch.

A coffee shop is a small establishment that differs from retail outlets in its special assortment. Here, visitors are given the opportunity to place an order consisting of delicious coffee and unusual coffee. At the same time, coffee shops, as a rule, do not offer cold appetizers, main courses or salads.

If you want to open your own successful business, then one of the options is to consider opening such an establishment. At the same time, at the initial stage of your event, a business plan should be drawn up.

First steps

A budding entrepreneur will first need to develop a business plan for a coffee shop. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee shop, it is necessary to analyze the upcoming investment using calculations and estimated figures.

Required documents

A new entrepreneur should register with tax office. To do this, you need to select an organizational and legal form appropriate to the scale of its upcoming activities. This could be an individual entrepreneur or an LLC. When registering, please note that your OKED is 55.30 “Activities of restaurants and cafes.”

After receiving all necessary documents, without which it is impossible to open a coffee shop, write and submit an application about the tax regime you have chosen. In the event that it is not possible to run your business using UTII, the most profitable option will appear under the simplified tax system (15%).

In the event that your establishment will take for sale alcoholic products, obtain the appropriate license. To avoid penalties, you will need to take care of it in advance.

Location

A coffee shop business plan should contain a chapter that describes the location of your establishment. The success of the entire business largely depends on the favorable location of the facility. Ideally, the coffee shop should be located in the most crowded place.

Creating a business plan for your establishment should include consideration of the most best options, among which:
- availability of a nearby metro station;
- crossing crowded streets;
- business district;
- location of shopping centers nearby, as well as educational institutions, train stations or markets.

As for residential areas, premises on their territory can be rented for a small fee. However, it is worth considering that the profitability of such a business will be extremely low. A mini-coffee shop will bring good profits. This is a small establishment with only a few seats. Such a point, as a rule, is combined with a store specializing in the sale of coffee. Despite the small area, its profitability can exceed a thousand percent.

Room

A coffee shop business plan will also require consideration of various options for suitable premises for your establishment. This section needs to be given close attention, since any catering facility is subject to strict sanitary and hygienic requirements. You can familiarize yourself with them in the “Technical Regulations on Requirements fire safety", as well as in the resolution of the main sanitary doctor RF dated March 31, 2011 No. 29. These requirements are also contained in SanPiN 2.3.6.1079-01.

We list the main ones:
1. The presence of a soundproofing layer. It guarantees the prevention of noise for residents of nearby houses.
2. The area of ​​an establishment designed for fifty seats should not be less than one hundred to one hundred and fifty square meters. Fifteen to twenty square meters should be allocated for the preparation of sweets and coffee.

It will also be necessary to take into account the requirements imposed by fire inspection. Only when you carry them out will your activity be considered legal. The requirements of sanitary and epidemiological supervision must also be taken into account. Processing and preparation of products, as well as serving dishes, must be carried out in strict accordance with them.

Interior

A business start-up plan should consider all aspects of the business venture that will have a significant impact on the success of the venture. It is worth considering that the fame, and therefore the profitability, of each coffee shop largely depends on its interior. When considering this issue, it is important to highlight key idea establishments, and think through the placement of furniture down to the smallest nuances, color scheme walls and ceilings, etc. It is worth keeping in mind that the interior should be compatible with all the details, and even with the types of coffee offered by your establishment, as well as confectionery products. The design of the room will create an atmosphere of comfort and a special image of the establishment. There are no restrictions on the choice of style. It all depends on your ideas, wishes and preferences.

A business plan with calculations and a description of all the details should provide for the division of the coffee shop premises into two sectors. One of them will be for non-smokers, and the second - for tobacco lovers. Don't miss this question. Potential visitors will be grateful for your concern and will be happy to visit your establishment again.

Must include an air conditioning and ventilation system. It should be borne in mind that it must have high level efficiency. Then clients will appreciate it.

Equipment and furniture

If you are drawing up business plans, ready-made examples for opening such establishments will help you decide on the purchase of the necessary household equipment. What should you invest in? start-up capital? See below for the section on purchasing equipment and furniture, which includes an already drawn up business plan with calculations of cash investments. So, you will need:
- two or even three refrigerators for 50 thousand rubles. every;
- type (3 thousand rubles);
- coffee machine (30 thousand rubles);
- several coffee grinders professional type(15 thousand rubles each);
- washing (20 thousand rubles);
- showcase (150 thousand rubles);
- one or two cutting tables (10 thousand rubles each);
- microwave oven (3 thousand rubles).

Depending on the task assigned to the coffee shop, the following can also be purchased:
- cabinet for culinary baking(60 thousand rubles);
- freezer (30 thousand rubles).

It is also worth considering that the number of coffee grinders purchased should be equal to the number of types of coffee offered to customers. Only in this case the aromas of the grains will not interrupt each other.

The purchase of what furniture should be included in business plans? Ready-made examples Similar documents for a coffee shop with an area of ​​150 sq.m require the purchase of:
- tables (40-60 pcs.);
- chairs (130-150 pcs.);
- hangers (one for 2-3 tables);
- bar counter;
- waiter's sideboard.

The equipment for a coffee shop should include various interior items to create a pleasant environment, as well as a variety of kitchen utensils for preparing confectionery and serving drinks.

Menu

What else is different about opening a coffee shop? The business plan you draw up should include a list of the dishes and drinks that will be offered to visitors. Customers more often visit those establishments where the menu includes different kinds and types of coffee. It is worth offering mocha and espresso, cappuccino and latte, Americano and ristretto, that is, everything that is very popular among the population. The menu may include a variety of syrups. In addition, you should purchase different sizes. In this case, each visitor will choose the desired volume of drink.

The above list is basic for every coffee shop. The further menu will depend on your wishes. It may include buns and sweet desserts that go perfectly with strong coffee. Other dishes should not be offered at the first stage. It is advisable to expand the range when the business begins to generate real income, and you begin to expand, and also think about creating own network coffee shops

Suppliers

In order to make a profit, a coffee shop must offer customers only high-quality drinks. That is why you will need to understand the aroma of raw materials, correctly evaluate the shape features and level of roasting of the grains, as well as their color. All this will allow you to determine the absence or presence of various impurities in coffee.

The aroma of the beans should be perfectly pure. There should not be any suspicious notes in it. The entire batch needs to be checked. IN quality product All grains are the same size and color.

Staff

To properly organize the work of your coffee shop, you will need to include the following positions on your staff:
- directors;
- two cooks (to work in different shifts);
- four waiters (two for each shift);
- two bartenders;
- two cleaners.

If the business plan you have prepared involves preparing your own desserts, then you will also need to include a technologist on your staff. You will also need an accountant and a driver, who can be hired part-time to reduce personnel costs.

Price policy

When determining the cost of food and drinks offered by a coffee shop, you should consider:
- cost of raw materials;
- the price of competitors for similar drinks and confectionery;
- consumer demand.

Pricing should be based on the principle of covering all costs incurred and obtaining sufficient further development arrived.

Advertising

There is no need to spend money on large-scale informing the population about the work of your coffee shop. Targeted advertising aimed at a potential client will have a disproportionately greater effect. For example, in the vicinity of a coffee chain, flyers should be handed out to passersby. The owner of one of them will be able to claim a free cup of coffee.

A sociable and skillful sales manager can win the favor of customers and make them want to visit your establishment again and again. According to most coffee shop owners, this improves work efficiency better than billboards, discounts and free sweets with a cup of cappuccino.

Amount of investment and profit

In order to open a coffee shop with an area of ​​one hundred and fifty square meters, you will need from 2 to 6 million rubles. According to preliminary calculations, initial capital will fully pay for itself in approximately three years. However, it is worth keeping in mind that each entrepreneur has his own period, and its duration depends on the revenue received by the establishment.

The business of opening your own coffee shop is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink you prepare. So, for espresso you will need seven grams of ground coffee. A kilogram of raw materials will yield one hundred and forty servings. With the cost of coffee beans being 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will be 11.2 thousand rubles. (price of one cup - 80 rubles). Calculations show that the profitability of your enterprise will exceed 800%.

Those businessmen who have opened their own coffee shops and are already receiving good income from their event recommend:
1. Do not strive to turn your establishment into a restaurant. These are completely different worries and costs. The word “coffee shop” itself means coffee. Therefore, the main emphasis should be on this drink.
2. Take care of the successful location of the coffee shop. Do not forget that your establishment will belong to retail trade. That is why a good location is the basis for his successful work. It would be good if a coffee shop opened in a crowded area. It’s also a good idea if the room has large windows. Passers-by, seeing people at the tables of the coffee shop, will certainly want to come in and drink a cup of a wonderful drink.
3. Do not get carried away by accompanying and additional goods. Of course, with a large influx of visitors, there is a desire to offer them sandwiches or sandwiches. A varied menu will help you make more profit. However, do not forget about the main purpose of the establishment. People visit it only to enjoy a conversation and a cup of aromatic drink. Those who have a desire to eat go to cafes or restaurants.
4. At first, you can buy confectionery products on the side. Only then, having returned the money invested in the business, should you think about purchasing equipment for setting up your own baking workshop.
5. Recruit interchangeable people. You should not pay close attention to the candidate’s age and social status. The main condition for good worker its obligatory nature will appear.
6. Exercise personal control over the work of the establishment. Any business is doomed to failure if the owner does not want to be interested in its process. Even a thriving coffee shop will certainly decline if personal control is not exercised. Of course, when a whole chain of coffee shops appears, it becomes very difficult to monitor their work. In this case, you will need to create a clear leadership scheme and established contact with department heads.

The coffee business in our country is quite profitable and, which is typical, quite a popular way of earning money. Coffee is becoming one of the most common drinks among our citizens. It’s quite easy to explain: the busy pace of life, hard work, and the wonderful taste of this drink.

The article presents a ready-made business plan for a coffee shop.

In addition, coffee is not limited to one or two types. There are many ways to prepare it, among which everyone will find something for themselves. That is why the so-called “snails” and other street coffee shops are in such crazy demand.

There is a very common misconception that people drink coffee most often in winter to keep warm. I would like to develop this myth, because the whole truth of the coffee business is that true connoisseurs coffee heat will not be an obstacle to your favorite drink, secondly, it has long been known that hot drinks quench thirst better than cold ones and, thirdly, there are a number of drinks a la “iced coffee”. Therefore, the coffee business cannot be called seasonal.

The coffee business in Russia and the CIS countries ranks second among other types of earnings. The reasons are quite clear - you don’t need huge financial investments to open this business, and the profit is quite large. A year after the opening of one more or less successful coffee shop, the owner will be able to open another business based on a coffee shop, or even several.

Stages of starting a coffee business

To open a coffee business from scratch in Russia, you first need to decide on the location point of sale.
If you want a small street eatery, you should think about places that are not so distant from bus stops and parks. This is how people passing by will notice your creation.
If you are planning for something more, then you will need a compact but moderately spacious room that can accommodate up to 40 people at the same time. As an option, you can consider large shopping malls or just shopping centers, but finding free space for a coffee shop there will be quite difficult.

Once you've chosen a location, it's time to register. In order to open a coffee shop or anything else, you simply need to become a private entrepreneur. According to all laws, you will have to wait about a month, but if you want to immediately start making a profit from a business idea, you will have to pay a lot of money to speed up the process.

As for purchasing the necessary equipment and furniture for the coffee business. You will definitely need a counter for the barista-waiter and some seating, that is, tables and chairs. If the coffee shop is street and is designed for a busy flow of people, then such amenities can be neglected. But if it is located in some room, then seating is simply necessary. You also need a coffee machine, which, again, depending on the planned sales volumes, may require more than one. It would be nice to have a small refrigerator to store ice.

In addition to furniture and appliances, other amenities are also needed. A large coffee shop will definitely need a bathroom, and if not, then running water is still required. It is necessary to take care of the hardness of the water, which can adversely affect the operation of the equipment, moreover, it can damage it. Coffee requires lighting and electricity in general. Don't forget to pay attention to this too.

Don't forget that you need to drink coffee from something. If your establishment will be a kind of cafe, then you can buy ceramic dishes, but this is only convenient if you have constant access to running water. Beware of sanitary and epidemiological stations otherwise. But a street cafeteria may have cardboard cups that must be ordered in advance. Cardboard glasses are useful because you can print them with the name of your establishment, thereby making yourself a good advertisement.

Project Summary

Objective of the project- open a coffee shop in a city with a population of 600,000 people

Coffee shop format- American type (no hot dishes or alcohol on the menu. Small number of seats and minimum number of service personnel)

The target audience- people with average income aged 18 to 50 years

Number of seats - 15

Average check per table- 500 rubles

Schedule- daily from 9:00 to 21:00

Premises for a coffee shop: location, area

Everyone knows that coffee is an invigorating drink, which is why it is most often purchased in the morning and at lunchtime. This means that coffee shops located near office premises will have high traffic. In the morning, coffee shop visitors will drink a cup of coffee to wake up, and at lunchtime in order to get ready to continue the working day with renewed vigor.

An American-style coffee shop does not require a large area, 50 m2 is enough, of which:

• office space - 10 m2;
• bathroom - 5 m2.

The average cost of renting a premises with an area of ​​50 m2 in a city with a population of 600,000 people is 15,000 rubles

Since there are quite a lot of similar establishments around the city, you need to make every effort to ensure that visitors remember yours. Believe me, not only the taste of coffee affects the status of a coffee shop, but also its interior.

A street coffee business on wheels should be catchy and bright so that people involuntarily stop when passing by. Another type of coffee shop should embody coziness and comfort so that visitors would like to relax there after a hard day. working day, but at the same time it should be well lit so as not to create melancholy.

Light music, pastel colors used for painting the walls, light curtains and some zest will give your coffee shop a great look.

Coffee shop menu

To satisfy the needs of consumers, it is necessary to take into account the following 6 most popular types coffee:

1. Espresso
2. Macchiato
3. Mocha
4. Americano
5. Cappuccino
6. Latte

In addition to the coffee itself, purchased from original suppliers (significantly affects the quality and taste of coffee) in bulk (positively affects profits). Many people like to drink coffee with flavoring additives, and therefore these ingredients are simply irreplaceable:

• Firstly, sugar. You can buy sugar both in bags and by weight. In the first case, the price, naturally, is almost twice as high, therefore, if not essential, it is better to buy by weight or in packages of a kilogram or more.
• Secondly, cinnamon and chocolate chips.
• Thirdly, milk. It is added to almost half of coffee drinks.
• Fourth, ice for making all kinds of cold coffee.

In addition, you can sell desserts for coffee: all kinds of cakes and pastries. In any case, you need to create a menu indicating a complete list of coffee drinks and other products that you have on sale.

The costs for purchasing products are as follows:

Coffee shop equipment

Service staff

The most important thing you should consider in coffee business. Coffee won't sell itself. The barista(s) must be polite and neat in order for people to want to buy coffee from him/her. One unpleasant conversation, a wrong word can ruin the impression of the entire establishment. But no one wants notoriety, right?

To save money Money to pay for staff, you can either pay the barista extra for cleaning the premises, or for the position of a cleaner office premises Hire 1 part-time employee.

Coffee shop advertising

good marketing technique is to conduct an advertising campaign 1-2 months before the opening of the establishment. The advantages of early advertising are obvious: increased audience coverage, potential visitors to the coffee shop begin to wait for the opening, pages on social networks will have time to gain popularity.

Ways to promote a coffee shop:

1. Advertising sign - 25,000 rub.
2. Discount cards - 10,000 rub.
3. Creation and promotion of a page on a social network - 15,000
4. Advertising in the media - 40,000

When opening a coffee shop, promotions should be held. For example:

• 15% discount when purchasing products after 18:00%
• when ordering Americano cheesecake, get a 70% discount
• on Monday Espresso 50 rubles.

Coffee shop expenses

The initial investments for opening a coffee shop are as follows:

1. Registration of documents, registration of activities, licenses - 150,000 rub.
2. Rent of premises (for 3 months) - 45,000 rub.
3. Room renovation, design - 500,000 rub.
4. Staff salaries (for 3 months) - 180,000 rub.
5. Equipment - 665,000 rub.
6. Advertising - 90,000 rub.

Total: 1,630,000 rubles.

TO monthly expenses coffee shops include:

1. rent for premises + communal payments - 28,000 rub.
2. staff salaries - 60,000 rub.
3. tax and social contributions - 18,000 rub.
4. products - 77,600 rub.
5. advertising and promotion - 55,000 rub.
6. other (carrying out promotions, expenses for household supplies, bonuses to employees) - 200,000 rub.

Total: 438,600 rubles.

Coffee shop income and payback

The capacity of the coffee shop is 15 people. Taking into account the load of 1 table - 60 minutes and the 12-hour work schedule of the establishment, we get the maximum load of the coffee shop per day: 12/1 * 7 = 84 tables.

Statistics show that coffee shop occupancy in weekdays is 40%, i.e. 33 tables.

On weekends the situation is different - 80% load, we get 67 tables.

Total for 1 calendar month the number of tables occupied by visitors is: 22*33+8*67=1262

The average coffee shop bill for 1 table is 500 rubles.

Monthly revenue will be: 1262*500=631,000 rubles.

Net profit: 631,000 - 438,600 = 192,400 rubles.

The payback period for the coffee shop will be: 1,630,000 /192,400=9 months.

When opening a coffee shop, remember that this business requires initial investments, a clearly developed concept and clearly structured processes. Taking into account the facts set out in this business plan, you can reach stable income after just half a year of the coffee shop's operation.

• Business prospects
• Coffee shop menu
• Business risks
• Coffee shop financial plan

Business plan for opening a coffee shop with 48 seats in a city with a population of 1.2 million people.

How to open a coffee shop - step-by-step instructions

According to preliminary calculations, opening a coffee shop will require an investment of about 3,830,000 rubles:

Step-by-step plan for opening a coffee shop

1. Search for sources of project financing;
2. Search for premises for an establishment;
3. Registration legal entity at the local tax office;
4. Concluding a lease agreement for the premises;
5. Coordination of the coffee shop project with the SES, architecture and fire inspection;
6. Repair and redevelopment of premises;
7. Purchase and installation of equipment, purchase of furniture;
8. Personnel search
9. Procurement of products and ingredients
10. Menu development
11. Opening of the establishment
12. Advertising

Business prospects

Despite the growing competition among coffee establishments, the entry of new players into this market is still promising. In terms of sales volumes, coffee ranks second in the world, second only to the hydrocarbon market. The popularity of coffee consumption is growing everywhere, not only in developing countries, but also in prosperous developed countries. On average, coffee consumption in Russia is growing by 2 - 3% per year. According to some data, our country ranks fourth in the world in per capita coffee consumption - 0.6 kg per year. The most well-known companies on the coffee market in Russia, these are: TM “Nescafe”, TM “Jacobs”, TM “Black Card”, TM “Davidoff”, TM “Jockey”, TM “Tradition”, TM “Arabica”:

Coffee shop menu

The menu of our coffee shop will include the sale of the following products:

Coffee

• Black coffee (Americano, regular, double espresso)
• Coffee with milk (cappuccino, mega cappuccino, latte, mocha, mega mocha)
• Coffee with cream (raf coffee, mega raf coffee, toffee coffee)
• Others (cocoa, hot chocolate, iced coffee)

Tea

• Black tea (earl gray, ish tea)
• Green tea (tru green, milk oolong)
• Fruit tea
• Herbal tea (ginger lemon, minty, rooibos)

Dessert

• Cheesecakes
• Cakes
• Bakery
• Chocolate

Snacks

• Sandwiches
• Quesadilla

Beverages

• Freshly squeezed juices
• Smoothie
• Cocktails
• Lemonade
• Water

How much can you earn by opening a coffee shop?

The cost of coffee will be on average 110 rubles per cup of 200 ml. average bill establishments according to preliminary calculations will be 200 rubles. The opening hours of the establishment are planned to be from 09:00 to 20:00. The expected average number of visitors per day, for the first six months of operation, will be no more than 80 people. Subsequently, with the growing popularity of the establishment, the average attendance of the coffee shop is expected to increase to 200 people per day.

Expected revenue for the first year of operation will be 10,080,000 rubles.

How to choose a room to rent

The choice of premises for a coffee shop will be based on the following principles:

• Availability of a solvent audience of clients. This should be an area with a large number of wealthy citizens.
• Availability of convenient access roads and parking.
• Availability of high cross-country ability. In this sense, preference will be given to places near universities, metro, stops public transport, large office centers.
• Respectable appearance the building in which the establishment is planned to be located.
• Rent amount.

The main payment in our establishment goes to paying clients. These are independent and wealthy people over the age of 25, with an income level of at least 25 thousand rubles per month. The ways to promote our establishment will be as follows:

To accommodate the establishment, it is planned to rent a premises with an area of ​​142 square meters in close proximity to office centers and a metro station. The lease agreement will be concluded for a period of 8 years with the possibility of extension. The rent will be 85,000 rubles. per month. The capacity of the establishment will be 48 people. In addition to the service hall, the premises will be divided into an entrance area (dressing room and hall), a kitchen area, a utility room, a staff room and a toilet. It is planned to spend at least 1.2 million rubles on the renovation and design of the premises. The redevelopment of the premises will be coordinated with the city architecture, SES and fire inspection.

What equipment is needed

• Heating equipment (gas stove, combi oven);
• Refrigeration equipment(refrigerated display case, freezer cabinet);
• Furniture (tables, chairs, hangers, bar counter);
• Bar equipment (juicer, coffee machine, coffee grinder, blender and mixers);
• Sound equipment, plasma screen, Office equipment;
• Dishwasher;
• Confectionery showcase;
• Other auxiliary equipment and utensils.

It is planned to spend at least 1.5 million rubles on equipping the coffee shop. The staff will include a chef, an administrator, senior cooks (3 people), assistant cooks (3 people), waiters (3 people), a cleaner, a cashier (2 people) and a PR manager. The establishment's staff will be 15 people, with a total wage fund of 220 thousand rubles per month.

Which tax system to choose for business

The organizational and legal form of the establishment will be a limited liability company consisting of two founders. It is planned to use UTII as a taxation system - a single tax on imputed income. This is the most optimal tax regime for a coffee shop with a service area of ​​up to 150 square meters. m. Size tax payments will be 9 thousand rubles per month.

Business risks

During the conduct of this business The following risks may arise:

• Growing competition, emergence of large network players in the market
• Seasonal drop in demand for coffee
• Increase in rental payments
• Staff turnover, problems finding qualified personnel

Coffee shop financial plan

Let's move on to calculating the main indicators economic efficiency business. Annual fixed costs according to the business plan will be:

Total - RUB 5,712,000.

• Cost of products and ingredients - 25% of turnover

Thus, the net profit of the establishment for the first year of operation will be 1,344,000 rubles. The profitability of the coffee shop is 15.4% (in subsequent years this indicator will grow). With such calculations, you can expect a return on investment after 34 months of operation.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions