The next article in the series "advice from experienced entrepreneurs". This time our author from the city of St. Petersburg, her name is Marina. All text and punctuation are preserved.

I read an article about eight sweet businesses and decided to write to add two of our directions. I must say right away that my friend and I bake croissants and sell Hawaiian ice cream.

In the beginning, we only baked croissants and delivered them to a cafe near our house, but then we found out about Hawaiian ice cream and we had another product for sale. The owner of the cafe gave us a place to sell ice cream, and now my girlfriend and I work there every other day.

Hawaiian ice cream

In order to engage in this new direction, we already had everything, a registered individual entrepreneur, health books, and various certificates. We have enough in St. Petersburg New Product, in the summer goes with a bang. This summer in Russia, there was the World Cup, and our ice cream was in demand. We did not earn well. We spied on this topic when we traveled around South Korea.

Hawaiian ice cream is made from ice chips, which are obtained in a special equipment called a shaver. Depending on the type, this product consists of herbs with different flavors, with the addition of different alcoholic beverages, various syrups, nuts, condensed milk. Alcoholic supplements are for adults only.

The technology is simple. Ice is placed in a shaver, we get ice chips and apply various syrups on it and add various components. All at the choice of the buyer. Therefore, our ice cream is beautiful, colorful and very tasty.

There are three types of ice shaving machines: mechanical, electrical, and electromechanical. For ourselves, we chose an electromechanical shaver, we bought it for 30,000 rubles. Of course, I would like to buy an electric shaver, but it is already expensive, and I had to buy more additional equipment. You will also need trays, disposable tableware and raw materials themselves. We also need a chest freezer to store ice, but we were lucky, there was a chest in the cafe, so we paid rent for it. Actually, the entire rent in the cafe for us amounted to 10,000 rubles.

Sales go better in the summer, a lull began in the fall. Now we are planning to move to a supermarket, the traffic there is more constant, we want to be located closer to the cafeteria.

We didn’t make ice ourselves, we buy it in packages and store it in a chest freezer. At summer prices in 2018, the price of 1 kilogram of ice cost us 25 rubles. Of course, if you negotiate with suppliers directly, it would be cheaper. The syrup costs from 350 rubles per liter. A disposable cup with a spoon costs 10 rubles. On average, the cost of preparing one serving ranged from 35 to 40 rubles. The sales markup was 100%.

Starting capital - 100 thousand rubles.
Profit per month - 465 thousand rubles.
Payback period - 1 month.

Hawaiian ice cream is an interesting and tasty product that can decorate the menu of any cafe and restaurant or become a separate business when organizing a retail outlet. The best time to sell Hawaiian ice cream is during the hot season, when the need for drinks and body cooling increases significantly.

The cost of making Hawaiian ice cream is cheap, because the main ingredients for making a delicious treat are ice and syrup. While the markup in retail is over 300%! If you decide to go into such a business, then you do not risk a very small amount: to open one outlet it is enough to invest no more than 100 thousand rubles.

What is Hawaiian ice cream? This is the thinnest ice chips obtained after processing ice in a special apparatus - a shaver and soaked in delicious syrups in combination with condensed milk, cream, jam, nuts and even alcoholic beverages. There is no limit to your imagination when it comes to making Hawaiian ice cream.

The very process of creating ice cream is a real bewitching act of transformation ordinary ice into fragrant snowballs of all colors of the rainbow. A person who is thirsty can eat 3-4 of these servings and even want to eat more - Hawaiian ice cream does not cause a feeling of fullness, since it contains only carbohydrates.

Three things are needed to make a serving of Hawaiian ice cream: ice, syrup, and a shaver. Shaver is a special device that turns a block of ice into thin ice chips, which form the basis of ice cream. Shavers come in three types: mechanical, electrical and universal (electromechanical).

The best option for a retail outlet is an electromechanical shaver. This device is different high performance and the quality of the chips produced. For example, the Shaver A-100 model works on block ice weighing 3.5 kg. However, the price of the device corresponds to its capabilities - a new electromechanical shaver will cost at least $1,100.

While a conventional mechanical shaver will cost only $300. The advantage of electromechanical shavers over mechanical ones is in productivity, that is, they will produce more portions of ice cream per unit of time.

It is better to open a point for the sale of Hawaiian ice cream in places with high traffic of people. These can be the central streets of the city, tourist sites, coastal areas, shopping and entertainment centers, clubs and amusement parks. The best time of the year to open a business is, of course, summer.

The organization of a retail outlet in a shopping center will allow business to be carried out throughout the year, regardless of weather conditions. To open a Hawaiian ice cream outlet in the "island" format, you will need to rent only 6-8 sq. m.

The price of renting such an area in a highly visited shopping center will be 20 - 30 thousand rubles per month. The high cost of rent, with proper organization, is easily offset by high sales of "ice treats".

The cost of one portion of ice cream consists of the cost of syrup and disposable tableware. We will assume that ice (water) is a free product. The price of one liter of syrup according to the price list is 350 rubles. One liter can make 20 servings of ice cream.

Hence the cost per serving is 17.5 rubles. Disposable tableware, that is, a cup made of food polystyrene foam (in such a cup, ice cream melts more slowly) and a disposable spoon cost 5 rubles per unit. Hence, the total cost of a serving of Hawaiian ice cream is 22.5 rubles.

The entrepreneur sets the selling price of a portion at his discretion. The optimal price range, depending on the region, is 75-100 rubles for a serving of 200 ml of regular ice cream and 100-150 rubles for ice cream with additives. Profitability is over 300%.

The profit of a retail outlet largely depends on its traffic and availability. target audience. The best clients are young people and children who bring the lion's share revenue. When selling 20 servings per day at a price of 100 rubles per joke, the daily profit will be 1,150 rubles, per month - 46,500 rubles. And with an average sale of 200 servings per day, the monthly profit of the entrepreneur will already be about 465,000 rubles.

The business idea is not the newest, but it pays off. It is clear that ice cream is a seasonal product, so some zest is needed in this matter. One of the advantages is the name, which increases interest in the product.

Business Idea: Hawaiian Ice Cream

So, what does Hawaiian ice cream mean and what is it eaten with? Hawaiian ice cream is a delicious product that will decorate the menu of any restaurant and coffee. But it is much more efficient if ice cream is sold at a separate retail outlet.

The most favorable place for organizing business, with a large flow of people. For example, it can be areas shopping centers, markets, central streets and parks. BUT best time for the sale of ice cream, of course, the hot season, when the need for cooling the body and drinks increases several times.

Hawaiian ice cream is thin chips of ice formed in special equipment - a shaver and supplemented with a variety of syrups, condensed milk, nuts, cream, chocolate, jam and alcoholic beverages. This is ice cream for every taste and color.

Shavers are mechanical, electrical and electromechanical. The best option with high efficiency, is an electromechanical shaver. It differs in the quality and quantity of ice chips produced. It has a mass of 3.5 kg and a cost of about 50,000 rubles. The purchase of this device is the main and only major investment.

To open a retail outlet, you need up to 100 thousand rubles. The cost of production, based on the composition (ice and filler), is minimal. The mark-up per unit of production increases by 2-3 times. Ice is free (a one-time investment in a shaver), fillers are divided into portions (each manufacturer determines for himself how much and what they will add), a glass for ice cream. All this makes up the cost of the product, which is about 25 rubles. The entrepreneur himself sets the price, which he considers rational. Depending on the region, the price per serving can vary from 75 to 130 rubles. Profitability is from 300 to 500%.

To solve the business organization, you practically don’t have to take risks, it’s enough to invest up to 100 thousand rubles. The profit of the outlet mainly depends on the consumers targeted by the business and traffic. Children with parents, young couples, these are the most important clients that generate income.

Hawaiian ice cream is a very tasty delicacy that cannot but delight with its taste..

It is a finely chopped ice chips soaked in various syrups.

This ice cream is loved by both children and adults. It is very refreshing in hot weather. Adult consumers of this delicacy often prefer ice cream with alcoholic additives, such as cognac.

The main consumers of Hawaiian ice cream are children, teenagers and young people from 20 to 35 years old.

Hawaiian ice cream business

After a place is found, it is necessary to start purchasing special equipment and raw materials.

To make Hawaiian ice cream, you need a special device that cuts the ice into small chips. It's called a shaver.

Today, mechanical, electrical and electromechanical models of such equipment are presented on the market.

The performance of the latest devices is quite high, but their cost is at least $1,000.

If the entrepreneur's budget is small, then it makes sense to consider purchasing a mechanical model costing about $300.

Hawaiian ice cream is made from ice and syrup.. The cost of a serving of goodies, as a rule, does not exceed 20-25 rubles.

The purchase price of 1 liter of syrup is 350 rubles. It can make 20 servings of ice cream. A businessman should take into account the cost of purchasing disposable polystyrene foam cups and spoons.

To sell ice cream, you need to hire two sellers who will work in shifts. At the initial stage, a businessman himself can work at his point of sale, without resorting to the help of hired personnel.

Profits from the sale of Hawaiian ice cream

What profit can be made from retail Hawaiian Ice Cream:

It depends on the pricing policy businessman and from the patency of the place where the outlet will be located.

The consumer cost of one serving of ice cream can be set at around 100 rubles. In this case, the net profit from the sale of goodies will be about 70 rubles.

If you sell at least 30 servings of ice cream per day, then you can count on a tangible monthly profit (in the amount of 30-40 thousand rubles).

Of course, the given financial indicators are minimal. The volume of sales in a promoted outlet can be several times higher.

Accordingly, the average monthly profit of an entrepreneur can reach 50-70 thousand rubles a month.

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