Charity marathon. Charity marathon “Share Chamomile! Charity adopts modern tools and therefore becomes closer to people

Marathon goals:

• To develop in children benevolence, self-confidence, a desire to help other people, to be merciful and attentive to one's neighbor.
• Create conditions for the participation of the child in public life city ​​and region.
• Help to feel their responsibility and significance in big common affairs.
• To enable children to see and feel the result of their contribution and to reach an understanding that even “a small daisy made by one child can turn into a big holiday for everyone.”

Description of the marathon:

Children aged 5 to 11 years old - pupils of schools in our city and pupils of kindergartens - are invited to do a good deed: creative project"Chamomile". Organizers of the marathon in schools and kindergartens (psychologists, social workers, teachers) hand over the made daisies to the organizers of the Wheel of Harmony festival, and each child receives a coupon for participation in the educational and entertainment program for children at the Wheel of Harmony festival, where a holiday awaits him : presentation of a diploma of a marathon participant, competitions, master classes of creative, educational and entertaining content, gifts and friendly communication.

Important!

The organizer explains to the children the meaning of the charity marathon: Chamomile is a symbol of happiness. We will make daisies, adults will be able to purchase them and leave a symbol of happiness in their home, and donate a feasible contribution for a good cause.

The purpose of the charity marathon is to help children with disabilities who are undergoing rehabilitation at the Borisoglebsk Zhuravlik Center. Children will be able to get necessary equipment And everyone who took part in the Marathon is invited to a big holiday on May 20 as part of the Wheel of Harmony festival. This is how a small chamomile becomes a joy for everyone!

1. The flower should be with a leg that is comfortable to take in your hand. Petals are white. The center is yellow.
2. Daisies must be made before April 25 and delivered to the address: st. Freedom. 73, DC IKAR, 3rd floor, office 300.
3. 10 people aged 7-11 years old participate from the school.
4. It is necessary to provide a list of children (Last Name + First Name) who took part in the action, the name (in full) of the organizer of the action and the director of the school. Also enter the name of the school correctly.
5. The school is issued 10 coupons for children to participate in the "I am a leader" program. Each child will find their own success story: will determine their own strengths and points of growth; learn to talk about yourself easily and freely; will be able to find like-minded people and friends; reveal their abilities and talents; and just have fun and have fun.
6. For the organizer - a ticket to the festival "Wheel of Harmony". The festival program can be viewed on our website.
7. Specify the address of the venue after April 25 when handing over daisies.
8. Registration of participation by phone: +7 929 007 77 69.

Where does the charity marathon take place?

The promotion can be held on the territory of CITY Park GRAD, Moskovsky Prospekt shopping center, Petrovsky Book Club, Lingvist MC, Healthy Child MC, VTB24 Bank, SUBWAY fast food restaurant chain, Alexfitness, chain of stores " Accessory, RUBIN store, Shakhti center, Aquaphor chain of stores, Chizhov Gallery, medical centers"NMT", Business Center "Ikar", as well as at enterprises and organizations that have applied for the desire to take part in the charity marathon.

On September 25, the Moscow Marathon will take place - the most important event for runners. And more recently for charitable foundations. A few years ago, the passion for running came to Russia, and after that came charity runners, runners who participate in marathons on behalf of charitable foundations and collect donations for their benefit. In the West, this is a very popular phenomenon, and becoming a runner in one of the so-called major marathons is as difficult and honorable as registering for the marathon itself.

Thus, one of the most influential marathons in the world, the London Marathon, annually attracts about 13,000 runners. In the Chicago Marathon, out of 45 thousand, 10 thousand run from charitable foundations, in New York - 9 thousand, in the Boston Marathon - 6 thousand good runners, each of which collects at least $ 5 thousand.

The donations are also impressive, with New York City Marathon partner charities raising a record $34.5 million in donations in 2014.

Moscow running

In 2014, the Moscow Marathon for the first time gave charitable foundations the opportunity to take part in the race and use it as a platform for fundraising and attracting attention. This is a new phenomenon, so in Moscow there is no queue of people who want to get into the team of good runners. But gradually the movement is becoming more popular. The first partner of the Moscow Marathon was the Our Children Foundation, then it was the idea of ​​the foundation director Varvara Penzova “The foundation has friends in running clubs, and we heard about such a practice as charity running. In 2014, this did not seem particularly promising - there was nothing like this in Russia at all, but we decided to try, - recalls the PR manager of the charitable foundation "Our Children » Natalya Shavarina.- We had a goal - to increase the base of private donors, that is, those people who made a donation to us at least once. We could involve these people more in our work, talk about the problems of orphans.”

In the very first year, 22 runners joined the fund and raised over a million rubles. In 2015, it was more difficult - the crisis began, the flow of donations decreased, as a result, the fund collected about 800 thousand in a year. But according to the foundation, the “Help on the Run” project still became very successful. "It's very important point with education in the running environment,” says Natalya Shavarina, “Until 2014, only those runners who participated in majors abroad (or who had friends who participated) knew about charity running. Now there are more and more such people, and more and more runners are thinking about the possibility of becoming a good runner.”

In July 2016, the foundation launched the "Legal Doping" campaign, which featured well-known runners. Its goal is to tell people that you can not only run for yourself and your pleasure, but also help children. And getting additional “motivation boost” is a kind of dope. Many runners unanimously spoke about how much the fact of participating in the “Help on the Run” campaign helped a lot. “When you are already literally falling and want to give up, the thought that the foundation seems to be running with you, and these children whom you help, and those who believed in you and donated money…” says Natalya Shavarina. — This is a very powerful supporting factor, and after the end of the race, the guys experienced the strongest emotions - because they not only coped with the distance, but also made their “marathon” to raise funds. It's like real dope."

Everyone ran

The Life as a Miracle Foundation has been participating in the Moscow Marathon for the second year. According to Yulia Ginyaeva, PR manager of the fund, this project is very important for the development of charity in the sports environment.

The Life as a Miracle Foundation joined the Moscow Marathon last year, towards the end of the season, and in two months of the project they raised 600,000 rubles. Now there are about 70 people in the Run for a Miracle team of good runners and during this time they have collected 930,000 rubles.

“We give people a new interest - you can run with meaning,” says Yulia. - That is, you can go in for sports not only for yourself, for your health, but also to help children who need it. Our runners know very well that by sharing and telling the community about their initiative, they draw attention to the problem. They are already involved themselves and want to convey to their environment that helping is easy!

The Arithmetic of Good Foundation has the largest team of good runners. To date, the fund's team has about 2,000 athletes. In addition, 20 benefactors became active fundraisers of the fund - and during the entire time of preparation for the Promsvyazbank Moscow Marathon, they raised funds in favor of the fund's wards. By joint efforts, by conducting charity training and book presentations, inviting to Italian dinners or selling paintings, they managed to raise more than 324,580 rubles (data as of 09/20/2016)

Fairs were also held at all the races held, where anyone could support the wards of the fund - in this way an additional 423,735 rubles were collected.

Anastasia Lozhkina, Fundraising Director of the Arithmetika Dobra Foundation, says: “Through the cooperation of our Arithmetika Dobra Foundation and the Moscow Marathon, we want to draw public attention to social problem and philanthropy in general. Helping those who need it should become part of everyday culture, a tradition.”

In 2016, the Moscow Marathon already supports 10 charitable foundations. The list of funds is in the Philanthropist selection.

Moscow Marathon partner funds:

"The Arithmetic of Kindness"

The Arithmetic of Kindness Charitable Foundation was established by businessman Roman Avdeev to systematically address the problem of orphanhood in Russia. The purpose of the foundation is to help orphans find a family and become successful members of society.

Funds raised from the project will go to the Help the Hospital program. This is a program under which the fund pays medical services in the hospital for their patients.

It is worth noting that both in the past and this year trustees of the fund, well-known people, take part in the project. So, actress Daria Ekamasova participated in the musical marathon.

Fund "Our Children"

The Foundation has been helping children left without parents since 2006. The purpose of the fund is to unite the efforts of adults and give everyone the opportunity to take part in the fate of children left without parental care.
Website: detinashi.ru

The "Help on the Run" project began in June 2014, at the Colorful Run, where 4 girls ran for the fund. Each of them had to collect at least 20 thousand rubles, and in the end they collected 84 thousand. In 2014, 22 people ran for us, in 2015 - already 39.

The collected funds go to the "Do not spill water" program. As part of the program, the foundation returns children to their families or helps them find foster families, and also supports crisis and foster families so that children do not end up in orphanages.

ORBI Foundation

The only foundation fighting the problem of stroke creates systemic programs to help reduce the incidence of stroke and mitigate its consequences.
Website: orbifond.ru

Charitable Foundation Konstantin Khabensky

For 8 years, the foundation has been helping children with cancer and other severe brain diseases. The mission of the fund is to be there in time and save the child.
Site: bfkh.ru

The Color of Life Foundation

The Foundation helps children from orphanages find a place in life: it equips workshops, teaches them professions and helps them get a job after the orphanage.
Site: zvet-zhizni.ru

B.E.L.A. Butterfly Children»

The Foundation helps children with a rare genetic disease - epidermolysis bullosa - and establishes a system for providing medical care to patients with EB in Russia.

Charity marathons have long been a commonplace both in Europe and the United States. In Russia, on the other hand, the organizers still only dream of such large-scale actions, during which tens of millions of dollars could be collected for charity, and even in a fun and exciting way.

Photo from www.runforcharity.com

All over the world, as part of the so-called “run for charity” marathons, people run in order to help street children, cancer patients or other people in need of care and help. Everyone can choose a goal that will inspire him to run a many-kilometer distance. It's fun: people run in clown costumes, with flags and balloons, in a team of like-minded people; they run mainly not to win the main prize, but to show how fun it is to do charity work.

It is hard to say when the first “run for charity” marathons appeared. For example, fundraising for charity in the famous London Marathon began over thirty years ago. The conditions for participation in this competition imply that future runners must pay a membership fee for registration and admission to the start. However, the organizers of the marathon in London since 1981 began to grant the right to charitable organizations to exhibit their participants at the event free of charge. Thus, they expected to help them. People who wanted to run in the name of good were registered as participants in the marathon by a charitable foundation. And they, accordingly, should have attracted different ways certain amount for the fund. So in the race, along with ordinary participants, caring philanthropists began to run. This scheme was called "charity running", that is, running in the name of charity.

In some countries, even marathons began to be organized, in which people ran only in the name of charity. For example, during the charity marathon in Phuket, Thailand in 2013, participants had to pay a small donation (from 200 to 1,500 baht, depending on the distance and category). Yet the proceeds from the event were donated directly to a charitable foundation under the patronage of the country's princess, Maha Chakri Siridorn. However, this is not the most typical run for charity, as participants can usually choose the organization from which they will run.

If you are full of skepticism and think that no one is interested, then in vain. In this way, charitable organizations managed to raise considerable sums. Take the famous London Marathon as an example. In 2007, runners donated £46.5m to charity, about the same in 2008. In total, the competition alone has raised £500 million to charities since 1981.

Where and for whom they run

Let's take a closer look at how this scheme works and how you can take part in the marathon. On one of the pages on the Internet, you choose the goal for which you are ready to run. As a rule, the list of charitable foundations is posted on the website of the marathon itself. Some of the biggest marathons are The Virgin London Marathon, The New York Marathon, The Great North Run, The Brighton Marathon, Marathon in Paris (The Paris Marathon), Marathon in Amsterdam (The Amsterdam Marathon), Berlin Marathon (The Berlin Marathon). In general, marathons are held in many major European cities. They are also organized, for example, in Turkey, and even in Thailand and Kazakhstan. Therefore, you can easily find a suitable event. You can also get acquainted with some of the nearest marathons, for example, on a specialized website on the Internet - www.runforcharity.com.

Having chosen a convenient event, you must now decide on a charitable organization. As a rule, charitable organizations tell in detail what they need money for. Take, for example, Honeypot from www.runforcharity.com. According to the organization on its website, they help children who are neglected by their parents due to serious illness, alcohol or drug addiction. As a result, young children have to take care of their parents themselves, wash, wash, cook food. In fact, they are deprived of childhood, the opportunity to go to the cinema or to the beach, the organization claims. Further on the site several stories of such children are told. Fiona, who at the age of 9 has already lost her mother, now takes care of her epileptic dad. Daniel is only 7 years old. Due to his mother's alcoholism, he is often hungry and misses classes. For kids like Fiona and Danielle, Honeypot has created a space where they can "be kids": play, ride a bike, swim.

So, if you want to help Daniel or Fiona, then the next step to take is to contact the charity directly and declare your desire to run from them. They register you for the marathon, send out booklets and tell you the amount you will have to pay in a lump sum and raise through fundraising opportunities. In some cases, the one-time fee, which is usually less than 100 euros, no longer exists.

How money is collected

The most important thing that is required of you is to raise a certain amount through fundraising. These amounts can be rather big, and therefore the charitable organization teaches how to raise money from sponsors, acquaintances, or simply caring citizens. First of all, it is advised to create a profile on specialized sites - fundraising, justgiving.com, virginmoneygiving.co.uk, gofundme.com. Here you tell about yourself and about the goals of participation in the marathon. If people support them, they will transfer small amounts. Charities give advice on account management and what to do if donations are few. Since profiles on these sites only transfer money to charitable organizations, people donate small amounts without fear of scammers that overlap with good intentions.

You can also collect money in everyday life, and then "throw" them into your account. One of the Russian participants in the “run for charity” race, who took part in the Berlin Marathon for the Red Cross, shares her unique fundraising experience on the Internet at cakes-and-tights.ru. “The first thing I did was start the Sweet Treats project. I bake various pastries and sell them in the UK Style store at 17 Nikitsky Boulevard. I participate in fairs with my pastries. I also bake everything from cakes and croissants to macaroons to order,” says the marathon participant.

How they run

In parallel with collecting the required amount, it is necessary to actually prepare for the marathon. Among the competitions, there are, of course, races for short distances: for 5-10 kilometers, but there are also those in which you have to run several tens of kilometers and it is worth preparing for them seriously and in advance, starting training a year in advance and trying to switch to the mode proper nutrition. After all, in addition to charitable purposes, you can count on cash prizes, which are given for the first places when winning. Many routes pass through the central streets of European cities. So, for example, in the races in the London marathons, you can enjoy the views of the Parliament, Westminster Abbey, Buckingham Palace and other sights of London. At the same time, many people greet runners on the route, distribute free energy drinks, drinks, and food so that participants can quickly refresh themselves. At the end of a marathon, runners are even often given massages so they can relax their legs.

Not everyone takes marathons seriously, of course. If you have already done a good deed by fundraising a certain amount for a charitable organization, then why not at least walk a distance of 5-10 kilometers on foot, with songs, jokes, fooling around, showing tricks and so on? Every year, even many-kilometer marathons are attended by just amateurs who do not have the time and desire to seriously prepare for them. For example, in 2002 Lloyd Scott set the record as the slowest runner in the London Marathon when he competed in a diving suit. In 2003, former boxer Michael Watson, who had previously said that after one of his battles he would never even be able to walk again, also took part in the London Marathon. He became his real star, covering the distance that all other runners covered in a few hours, in 6 days.

So, even if you are not ready to seriously prepare for a charity marathon, this is still no reason not to participate in it.

A couple of years ago, running became an urban craze. and still continues to attract new and new people. The industry doesn't stand still and gives novice runners everything they need for a comfortable workout, and even more: the lightest shoes and clothing, trackers and apps. A person with any preferences can exercise comfortably anytime and anywhere, but running clubs and mass races do not become less popular because of this. On the contrary, they are becoming a more desirable and conscious form of activity, because now many people run not only for emotions and medals, but in order to help others. As a result, instead of inspiring photos from the finish line (and along with them), friends post bank account details on social networks. For those who are not familiar with charity running, such activity is not very clear: the logical assumption that the money raised by the event will go to some good cause is, in principle, true, but does not allow one to penetrate the essence of the phenomenon. We decided to find out who, how and why reconciles sports with public affairs, and talked to people who ran and organized charity races.

Masha Vorslav

The organization of any race needs money, which the organizers receive not only from sponsors. To get to bright and popular events like the Nike Women's Half Marathon in San Francisco, where each runner is presented with a miniature Tiffany & Co. medal. (they also give out kits with everything you need like sunscreen and isotonic), you need to pay under $200. For comparison, you can run the Moscow Marathon this year for 1,200 rubles (another confirmation that running is one of the most accessible sports hobbies). There are also free races, but they are usually designed for a small number of people who decide to spend time together.

In fact, it is the money issue that distinguishes a charity run from a regular one. At the same time, a separate race is not always organized for the sake of charity: in most major running events (half marathons, marathons), a pool of places is given to charitable organizations, so in theory the participant has a choice: just run the distance or run the distance and collect money before that. In practice, it's a little different: well-known races fill up very quickly (on the day registration opens or a few hours after), so partnering with a charitable organization is often the only way to get into the event.

The task of the organizers is to collect as many funds as possible in favor of a foundation or person. For the runner, this means that he needs to pay not only the entry fee, but also to collect donations. Not all races have a minimum fee, without which they will not be allowed to run: for example, to take part in the 10-kilometer women's race in Glasgow, you need to pay 26 pounds (this is a fee for the organization itself), and bring as many donations as you can collect. At the same time, participants in the Virgin London Marathon will not only have to deposit £100 entry fee, but also collect at least £2,000, otherwise they will not be allowed to enter the marathon. Events such as the last one have a well-developed system of support for participants: Red Cross activists give training plans and nutrition recommendations, as well as a bunch of tips on how to “raise” the amount, and in general they are always ready to help if problems arise.

Runners can earn money by any means - the main thing is that they be (naturally, illegal actions are excluded). In theory, the “right” charity runner should tell others about how the fund for which he raises money works, why it is important to help others, what problems specific people have social groups. However, this is a very laborious task, requiring a lot of free time and effort, moreover, it will not necessarily bring the necessary money. Therefore, some runners choose a different method. Anna Mitrokhova, the founder of the Girl&Sole women's running club, decided to sell buns.

“I managed to raise the first money by shouting at my friends,” says Anna. - It brought twenty percent of the required amount. Everything else I collected in seven months - with a break of two - by selling buns at four major fairs. They asked me a lot why I collect money not for Russian organization, and foreign, but this moment did not bother me very much - a few years ago our funds did not take a big part in major races, and I really wanted to get to the Berlin Marathon. Well, I didn’t have specific circumstances that would attach me to a particular fund, so I decided to combine the pleasant (marathon) with the useful (charity).

A “good” charity runner should thank everyone often and taunt people in every possible way

I would say that if a runner does not have a large audience and a good goal for which people will give money for nothing, it will be difficult to save money for the race. I was ready to put down my money if I couldn't get it together. Ideally, a “good” charity runner should write a lot about what he is collecting and for whom, thank everyone very often and pull people in every possible way. And I really don’t like to ask and I really don’t like to pull everyone, so the option of making money on the side and investing them seemed to me much more attractive. ”

By the way, races are a traditional fundraising mechanism, but not the only one. The Charity Miles app donates 10 cents and 25 cents to charities for every mile a user cycles, runs or even walks (thanks to sponsors Timex Sports, Humana and Lifeway Foods). Such an opportunity is provided by companies that, at first glance, are far from sports: for example, WWF decided to draw attention to the declining population of Amur tigers and offers to run for them. The mechanism is simple: if you do not fulfill the terms of the contract (run, say, 15 kilometers in a week), you will have to give the tigers at least two dollars (but more is possible). Of course, the foundation does not withhold further donations in favor of cats or other animals.

As with other charitable initiatives, run participants can see where the money they raise and donate has gone. This is largely determined at the stage of choosing a supervising organization: several funds can buy places for the same race at once, so the runner has the right to choose which one to run for. You can also choose the direction of charity first; one of the clearest lists is provided by the Run for Charity website - it immediately explains what and when to run to help the homeless, animals, hospices and other vulnerable groups. Regardless of how the runner came to his organization, it provides an opportunity to make sure that the money went in the direction in which it was planned. So, after the Balloon Run, organized by Yulia Geseleva and Artyom Dozorov, the Help for Children Foundation, which collaborated with them, prepared a report on spending funds: 143,000 rubles were divided into families of children who need expensive treatment.

Balloon Run is a good indicator that even small projects can make a difference. About 250 people took part in the race, but thanks to the smart organization and the attractiveness of the idea (running with balloons is just fun, while helping sick children is also noble) we managed to collect a considerable amount. Yulia Geseleva says that this was her first experience of organizing not only a race, but sporting event generally. “I participated in many different races, and at some point I wanted to organize my own, albeit not too big, but unlike the others. This is how the Balloon Run concept was born. I suggested the idea to my good friend and he immediately supported me. We worked out in detail the concept, marketing activities, communications of the participants and the scenario of the event. We had a field kitchen, cupcakes and cookies home cooking, gifts for the youngest participants of the race and a DJ from Ecuador. I didn’t want to earn money, I just had a desire to make a cool sports event and help those in need,” says Yulia.

Charity adopts modern tools and therefore becomes closer to people

The most famous charity running organization in Russia is the Naked Heart Foundation. The first race he took part in (the annual Paris Marathon) took place six years ago, and according to foundation president Asya Zalogina, the team thought it would be the last. As it turned out, interest in such events has not only not subsided, but continues to grow: every year the Naked Hearts attract more people and funds. “We have long wanted to organize our own race, and this year, thanks to the huge support of Polina Kitsenko and Podium Sport, we succeeded. The “Running Hearts” race, I hope, without any overlap, will take place on May 16 in Gorky Park, - says Asya. - Now we hope to be able to do two races a year: one in Paris and one in Moscow. With local organizations we cooperate, last year we did a great job with the Moscow marathon team.

The "Running Hearts" race will be small: it is designed for 1200 participants and provides for two distances - 5 and 10 kilometers. Shortly after registration for the race opened, we realized that people's interest in it exceeded our capabilities, but, unfortunately, it is impossible to change the scale of the agreed event. We have not set a minimum donation amount, as we understand that the concept is new for the public, and for now we have decided to stick with the registration fee. Raising additional funds is, of course, allowed: the foundation helps each member to start a page on justgiving.com, adds him to his team and informs followers on social networks about the current crowdfunding.

On the issue of accountability, at first Naked Hearts collected donations that were not targeted at specific programs. Then the organizers realized that it was more interesting and more logical to collect funds for certain projects. “People like to know how much money went into a particular project, and transparency helps with accountability. For the latest Paris Marathon, we set a goal of raising 200,000 euros for furnishing rooms social integration in Nizhny Novgorod schools - they will help children with severe mental spectrum disorders to adapt to the school education system. Everyone helped us, we received this amount, and in less than a year we will be able to show the finished rooms and report on the funds spent,” comments Asya.

Charity, like any form of social activity, is now modern tools and therefore becomes closer to people. Even the most lazy man can issue a monthly write-off of 100 rubles, which will be used to solve real problems, and, if desired, monitor their movements. For those who care about educating others and being emotionally involved in the process, there is plenty to help, and charity running is one of them. In general, it looks like a natural development of a frivolous, at first glance, hobby, which running seems to beginners. Before our very eyes, many of those who initially ran for pleasure gradually take serious distances, set personal records, and then - forcedly, as Anna Mitrokhova did with the Berlin Marathon, or not - become involved in charity. For prudent runners (that is, following a training plan and taking good care of their own bodies), charity running provides an opportunity to pump not only physically, but also emotionally - in an age when every half an hour counts, and the demand for good deeds is growing, classes with such a high efficiency are especially valuable.