Hidden social advertising. Covert advertising technologies

There are a lot of requests from newbies about how much you can earn on the site if you have little traffic. Consider the income from YAN Yandex, Google Adwords and Advertur on the example of this blog. But first, a little background on why there was such a big delay with the release of this article.

Yandex and Profit Partner

In those days when the air was fresher and the grass greener, Yandex worked with webmasters through the YAN CSP - the partner service centers of the Yandex advertising network. Most small webmasters mainly worked through such centers, one of the most popular DSCs was Profit Partner.

In principle, DSCs were of great benefit to the community of site builders who were trying to make money on their sites:

• Popularized contextual advertising from Yandex
• Provided technical support to webmasters in setting up and installing ad block codes
• Advised to increase income
• Supported referral system
• Conducted various promotions and competitions

Technical support of the CSC received a lot of positive feedback from webmasters. In the 14th year, the Profit Partner team planned to celebrate 7 years of its work quite widely. But it didn't happen...

In June 2014, Yandex unilaterally refused to work through DSCs. Profit Partner stopped working on August 31st. All money was paid to the partners. The only active referrals suffered greatly, as they also covered. All efforts to attract new partners to the advertising network have gone down the drain.

Webmasters began to be transferred to work under a direct contract with Yandex. At the same time, the requirements for sites were tightened. Attendance of the resource from that time should be from 500 people per day. At that time, I decided not to bother with the incomprehensible transition procedure and simply changed the YAN codes to Google Adsense.

Passive earnings on your own website for 2 years 4 months

Next, I will give a few screenshots from the Profit Partner interface for the period 04/05/2013-07/31/2014. Let's see how much I managed to earn on the site during this time in passive mode, since at that time I had abandoned work on this blog. The statistics are a little crooked, for some reason Profit Partner adds the data by slices to each other. You just need to look at the site as a whole. I will also add data on clicks for history.

Another interesting graph remains - the change in income after disabling behavioral targeting. We see a fairly strong drawdown on clicks.

A few summary figures based on the unloading of text data.

In fact, quite harsh, but at the same time true numbers. From 1000 impressions, you get an income of 24.48 rubles, CTR 0.55. A graph of blog traffic for different years can be viewed in the article about. But in some way everyone's favorite passive income :-).

Feedback on working with the Advertur service

Previously approved sites were added to the system without additional moderation. I had nothing to lose, so in addition to the context from Google, I added Advertour ad blocks for tests.

It's also an interesting schedule. The jump in revenue is due to the inclusion of mobile advertising. Pops up on mobile devices advertising banner in full screen. Despite the growth in income, I turned off this thing, since I myself do not like such advertising and, accordingly, I am not ready to place it on my site.

Advertour service is good, the team has maintained high standards of work quality since the time of Profit Partner. Payments are made automatically once a month. The low income is due to the fact that the ad block is placed in a not very profitable place, in the sidebar, there are always few clicks in both YAN and Adsense. In general, as far as I can see, ads of decent quality without shocking elements.

How to increase the profitability of ad units

Advertising from Adventurer is suitable for closing low-income places and for those who are not taken to YAN or banned from Google for some reason. To increase income, you can use three systems at the same time. Yandex has now switched to RTB auction, respectively in the settings advertising RTB block, you can set the minimum CPM, for example, 8-10 rubles. In the stub in the blocks from Yandex, you can put an Adventur ad, which has an average CPM of 8 rubles. And you can insert ads from Google into the Advertour stub, then you can monetize most your traffic.

Finally, some fresh data from Google Adsense.

Incomes were both small and remained modest due to low site traffic. If you translate at the current rate, then in Adsense you get the same 24-25 rubles per 1000 impressions, as in YAN 3 years ago. Stability…

Hello dear readers! A month has already passed since my blog was accepted into the Yandex Advertising Network, abbreviated YAN. From the very beginning, and this is almost a whole year, I did not try to make money on it, did not put ads, did not sell sentries.

But one day, I decided to register with the YAN, so, for the sake of interest, there was no certainty that the blog would be accepted. Registration went through the partner service center, because. knew in advance that if you apply directly through Yandex, then in the future you will have to choose one of the CSPs.

There is, of course, the opportunity to work directly with Yandex, but for this you will have to draw up financial documents and there will be other obstacles. I also consulted on the forums I visited, how best to proceed and which service center to choose.

Profit-Partner - the best partner service center

And my choice was Profit-Partner, registered ... I noticed round-the-clock online support and decided to use it. Here is a small fragment of my dialogue with a Profit-Partner specialist:

- Hello! Please tell me, is cooperation with you mandatory or can I directly add an application in Yandex? I heard that if I apply directly, then I will still have to choose a CSP, is that true?

- Hello. You can work both through us and through Yandex directly. Working with us you will have many advantages. I can give you a couple of examples:

• Payouts on the 5th business day of each month
• Automatic exchange of Yandex.Money to WebMoney
• Convenient support service: around the clock, 7 days a week
• Free consultations on increasing income (including increasing CTR)

You can add a platform, for example, in Yandex, and then choose to work through the CSP, and then it will then be transferred to your account on our website.

Creating an application for participation in the Yandex Advertising Network

And then my doubts finally evaporated and I began to fill out the form to add my blog to participate in YAN. After sending the application, a new platform appeared:

And now a few days have passed ... Good news! The application was approved, the blog passed the initial moderation and was accepted for participation in the Advertising Network. Next, you need to generate and configure the code for displaying ad units, place them on the blog and send them for industrial moderation to check the correct placement of the code on the site:

Industrial moderation took me about one day. So, it means that I sent the application on July 21, 2011, and the status of the working site passed on August 1, i.e. all moderation and setup took only a week.

Well, now I have contextual advertising from search engine, which guarantees the absence of sanctions for the placement of this type of advertising. Collaboration is one of the ways to make money and at the same time be sure that you will not fall under the ACS for “corrupt” links.

By the way, I have already said that until recently I did not believe that the blog would be accepted into the YAN, tk. the Yandex Advertising Network help lists the requirements for sites, and one of them was attendance of at least 300 hosts per day. And before adding an application for participation in the course of the same dialogue with the Profit-Partner consultant found out this issue, here is an excerpt from the conversation:

— Thank you, is the 300 visit limit strict? I have 180-200, so they won’t take it and it’s not worth applying?

- The restriction is not strict - add and Yandex moderators will check everything. You can reapply in a month.

As you can see, the restriction is not strict, so if you want to join the Yandex Advertising Network and at the same time consider your project worthy of participating in YAN, feel free to send an application!

This is the fate of all Partner Service Centers. Now work with the Advertising Network is carried out only under a direct agreement with Yandex - how to conclude an agreement.

R advertising With et I index is the most popular in Russia, and one of the most popular contextual advertising system in dozens of countries around the world, which allows site owners to earn money by displaying ads from Yandex Direct, Yandex Market and other partner networks. Earnings in YAN come strictly for clicks, the owner of the site receives 50% of the transition price for the advertiser. The price of the click itself depends on a lot of factors, most of which are the same as those described in the Google Adsense article.

moderation

About which sites the system welcomes are described in the Yandex help. In short: the site must have original content or functionality; it should be of practical use target audience; fraud in any form and any violation of the legislation of the Russian Federation is prohibited.

Another important requirement is the site traffic, which should not be lower than 500 unique people per day. Moreover, the statistics must be kept at such indicators for at least a month. In rare cases, YAN accepts sites with slightly less traffic, but exceptions are made only for highly specialized resources of really high quality.

• complete all sections
• show user activity (in the form of comments or at least likes on social networks);
• add various services to the site (for example, calculators of something or other interactive);
• the general impression should be that it is good project made for people.

The era of ordinary article sites, at least in YAN, has already passed. Therefore, try not only to meet the minimum requirements of the advertising network, but also think about the quality of the site in a more global sense.

Format and principles of advertising formation

Contextual YAN announcements have the form of customizable blocks of various sizes. They can take one of the following formats:

• Blocks with a fixed size(8 options);
• "Rubber" blocks(the size of which is not fixed);
• adaptive blocks;
• Blocks for mobile devices.

The user is shown the ad that, in theory, has the maximum chance of attracting his attention (which leads to a "click"). Ads are displayed on websites auction principle, which takes into account more than 100 ranking factors. The cost of the 1st transition largely depends on the theme of the site, the correct location and design of the blocks, the quality of the content and the conversion after clicking on the ad.

RTB

Members of the YAN advertising network have a unique opportunity to use RTB multi-format blocks. Real Time Bidding technology allows you to broadcast on the site advertisements with the highest possible cost per click (or the minimum required CPM). At the same time, the size of the ad block is not fixed, and the places on your site are sold within a special auction.

Any member of the system can really maximize revenue, control advertisers and select only high-quality, relevant and "expensive" ads. There are 3 display strategies for RTB:

• "Maximum Income"- fully auto mode when the most effective CPM is selected at the time the ad is shown.
• "Yandex traffic share"- only the share of impressions that is not sold directly in the system is put up for auction.
• "The minimum thresholdCPM» - RTB ads are shown only when their CPM is higher than specified in the settings.

Other differences from Adsense

The income of the site owner is only 50%, while in Adsense, 68% of the actual cost of a click is credited to the balance. In addition, the average cost per click in YAN is lower than the average Google ad network, but there are exceptions.

The formula shows high efficiency whenYAN and Adsense are used on the site at the same time. Due to the "auction" system, the most expensive ads from the two advertising networks are shown on the site pages. In my personal experience, income increasesby 20-30%.

Getting started with YAN requires the conclusion of a cooperation agreement. The contracts themselves depend on the country and the legal status of the person. The threshold for payments for citizens of the Russian Federation is 3,000 rubles, for citizens of Ukraine or Belarus - 5,000 rubles or $150, for other countries - $150. In Adsense, let me remind you, the “minimum wage” is limited to $100.

Private users with a Russian passport in without fail pay 13% of income on individuals, while Adsense does not have any "built-in" taxes.

YAN and Adsense interfaces are different though functionality systems are about the same. YAN requires you to connect Yandex.Metrica for a more subtle analysis of traffic and increase the effectiveness of advertising, you can also change the RTB parameters in the settings. To improve Adsense analytics, you can connect Google Analytics, but not necessarily. Another difference is the "Ad Review Center" in Adsense, which allows you to block unwanted ads.

Do not forget the fact that the financial turnover of Adsense is X00 times greater than that of YAN.

How to earn more on YAN?

To get started, read the article “ Increasing income on the context”, which describes universal tips for optimizing earnings on contextual advertising. When working with YAN, you also need to correctly and harmoniously place ad units on the site, experiment with their size and colors. It is important to regularly publish high-quality content, filter advertisers and do not forget about mobile traffic.

Special influence the cost of the transition is affected by the "quality" of the platform (estimated by non-public YAN algorithms) and conversion (human behavior after switching to an advertising site). Therefore, in order to gain authority in the eyes of the ad network, you must work on reducing bounces, increasing depth and time on pages, and aiming for positive conversions.

Example: a person who wants to rent an apartment will never buy an apartment in a new building, although such advertising will correspond to his interests to a certain extent.

Obviously, only a serious increase in website traffic can dramatically increase income in YAN. And this is impossible without painstaking work in every sense - from the development and improvement of the resource itself, to boring analytics and the ability to make effective, and sometimes risky decisions.

Update. Now the process of adding sites to the Yandex advertising network has been simplified. Automatic moderation, requires traffic of more than 100 unique visitors per day.