How to choose a gathering collapse equipment for a car service. Success Path Business Portal Necessary Equipment and Furniture

Today, Russians operate predominantly used vehicles that need regular repairs. As a rule, it is carried out in specialized workshops. A detailed business plan for a car service will help an entrepreneur open his own business, calculate expenses and income, performance indicators and determine the approximate opening time.

[ Hide ]

Business Relevance

The business idea of ​​opening a car service is promising, since the vast majority of car owners prefer to use the services of organizations that carry out their repair and maintenance. People who buy a new car often turn to private workshops, and not to an authorized dealer. To a greater extent, this is due to the fact that the service centers of car dealerships have unreasonably high price tags.

Kinds

Car services are of several types:

1. Repair services provided by individual craftsmen. Car maintenance takes place in or in a private house. There are a huge number of such specialists and their services for the consumer will be the least expensive. The quality of the work performed will not always be high, due to the lack of necessary conditions for performing a number of operations and the necessary equipment.
2. Single car service. This is the most popular market segment. The main advantage of this business format is the perfect combination of service price and quality. As a result, the demand for their services is quite high.
3. Specialized car services. Such establishments work with a focus on a particular brand of vehicle, which significantly reduces the number of their customers. The services provided are characterized high quality and focused on a clear target group of motorists. The cost of the work performed is approximately 25 percent higher than that of single car services. Authorized repair shops are usually owned by car manufacturers or major authorized dealers.
4. Network service stations. They have a branch network in certain regions or cover the entire territory of the country. On the this moment network car repair shops are not very common in Russia. The most famous are: “White Service”, “On Wheels. RU", "Bosch Auto Service", "Fit automaster", "TRAK CENTER", "Tuning & Service".
5. Ready-made franchise business. You can take advantage of a franchise offer from FitService, BoschService or Wilgud.

The first two options for organizing a service require a smaller initial investment. However, they are experiencing serious competition from larger market players. This problem is especially acute in large cities.

Choice of field of activity

The scope of activity of a car service may affect the repair of:

• motorcycle technology;
• passenger cars;
• minibuses;
• trucks up to 30 tons;
• agricultural machinery.

The entrepreneur will have to decide on the repair of which cars the service will specialize in. These can be vehicles from foreign manufacturers, domestic or both. According to statistics, the probability of breakdown of both types of machines is approximately the same.

Additional services

The main and additional areas of work of a car service:

• carwash;
• diagnostics;
• refueling and lubricating types of work;
• installation of alarms and other protective systems;
• repair of the motor, gearbox, power windows, bodywork, battery;
• tuning;
• clutch adjustment;
• car glass installation, tinting;
• painting;
• welding work;
• installation and dismantling of vehicle units;
• troubleshooting in steering;
• installation of musical equipment;
• balancing, tire fitting and wheel alignment.

Covering one hundred percent of services in one workshop is almost impossible and irrational. Service owners advise at the initial stage of establishing a business to take several areas of activity as a basis and not get hung up on a particular brand of car. In most cases, the highest profits are received by those car services that have chosen a narrow specialization, compared with station wagons.

Market analysis and target audience

After analyzing the market, several trends can be identified:

1. There are more than 50 thousand companies in Russia that provide services for the maintenance and repair of machines.
2. Most of the Russian market (65%) is occupied by authorized services, followed by network, single and self-employed entrepreneurs have the smallest share (10%).
3. According to Avstostat estimates, the vast majority of car repair shops are highly specialized enterprises (58%). Mostly these are tuning studios, car washes, body repair stations, engine repairs, electricians, etc.
4. The growth in demand for car service is confirmed by statistics. In 2012, the market capacity was about 300 billion rubles, and in 2016 the milestone of 500 billion rubles was overcome. Demand is growing even in times of economic crisis, it is more profitable for consumers to fix an old car rather than buy a new one.
5. The target audience is predominantly car owners. Vehicle. However, the business can be focused on the repair of trucks and large special equipment. Approximately 60% of consumers are men between the ages of 18 and 60.
6. The target audience for which the workshop will be oriented depends on its specialization.

Competitive advantages

The strengths of the opened car repair shop should be the following points:

• high quality of services provided;
• operational diagnostics and repair;
• availability of specialized equipment;
• attractive pricing policy;
• providing a guarantee for the work performed;
• the possibility of ordering auto parts through the service;
• high qualification of masters;
• performance of narrow-profile work;
• advanced training of key workers;
• respectful and friendly attitude towards customers;
• providing the client with the possibility of personal presence during car repair or waiting for the completion of operations performed in a specially equipped room;
• pre-registration.

Step-by-step instructions for starting a business

To properly organize a profitable auto technical center, you must perform the following sequence of actions:

1. We carry out market analysis.
2. We determine the business format and the range of services provided.
3. We develop a detailed business plan.
4. We open a company.
5. We choose a room or place for its construction.
6. In the case of a lease, we conclude a long-term lease of premises or land.
7. We repair the premises, if necessary, we carry out redevelopment.
8. We buy equipment, inventory and consumables.
9. We select staff.
10. We carry out activities to promote the service.

Business registration

For a workshop created "in the garage", suitable organizational form individual entrepreneur. And for a single, network or authorized service - the LLC form.

For the work of the company in the field of providing services for the diagnosis and repair of vehicles, the sale of spare parts, the following activity codes are indicated during registration:

• 50.2 - "Maintenance and repair of vehicles";
• 50.3 - "Trade in automotive parts, assemblies and accessories";
• 52.1 - " Retail in non-specialized stores;
• 50.20.3 - “Provision of other types of services for maintenance Vehicle".

To open a service station from scratch, you must apply to tax office the following package of documents:

• statement;
• company registration certificate;
• documents confirming the compliance of the premises with fire and sanitary standards;
• contract for the provision of heating, water supply and garbage disposal services;
• a lease agreement for premises or a document confirming the entrepreneur's ownership of it;
• a document confirming the compliance of the services provided with current standards;
• at the next stage, the company must be registered with extra-budgetary funds and statistical bodies;

Room and location

Service space requirements:

• availability of central water supply;
• availability of central sewerage;
• distance from residential buildings and reservoirs - at least 50 meters;
• availability of electricity and heating;
• inspection pit or the possibility of arranging it (otherwise, the purchase of lifting equipment will be required);
• the area is calculated based on the standard: 5 square meters per worker (excluding space for equipment);
• appearance;
• availability of parking.

To open the most profitable and functional service, it is better to build the building yourself. In this case, the entrepreneur will have to find a suitable land plot that can be rented or bought. The latter option is more preferable, since in this case you can be sure that the landlord will not drive the entrepreneur out of the area.

Requirements for the location of the auto repair shop:

• convenient access roads;
• high permeability;
• the presence of a gas station nearby, a garage cooperative, a highway, a car wash;
• lack of direct competitors nearby.

The profitability of the business largely depends on the competent choice of the location of the car service station.

The area of ​​the building of a full-fledged car service is divided into the following zones:

• reception;
• room for customers to wait for their cars;
• bathroom for clients;
• office rooms;
• workshops for maintenance, diagnostics and repair;
• car wash area
• tire fitting area;
• tool warehouse;
• warehouse of spare parts;
• staff room (with shower and toilet).

Supplier selection

The activity of a vehicle service station is associated with the replacement of old parts and assemblies with new ones. Most services sell them, so the entrepreneur must carefully consider the process of choosing a reliable supplier of spare parts. They are pretty easy to find online. The use of specialized Internet services will save time on finding the required object and protect against the provision of irrelevant data.

Key criteria for choosing a supplier of automotive spare parts:

• price;
• delivery time;
• product quality;
• reputation of the supplier;
• range.

Necessary equipment and furniture

Depending on the range of work performed by the auto repair shop, its equipment depends.

To succeed, at the initial stage of organizing a car service, you will need to invest from two to five million rubles. A well-equipped workshop inspires more trust among customers.

Required repair equipment:

Necessary office equipment, intangible assets and promotional materials:

Necessary furniture:

Lift for cars - 250,000 rubles Spray booth - 500,000 rubles Tire fitting equipment - 250,000 rubles Oil collection unit - 20,000 rubles Oil dispensing unit - 35,000 rubles Welding machine - 20,000 rubles

The video is devoted to an overview of modern equipment for equipping a car service. Filmed by the Tandem + channel, Car service equipment.

Staff

The staff of a full-fledged car service includes the following specialists:

• director;
• account Manager;
• Auto Mechanic;
• electrician;
• welder;
• painter;
• locksmith;
• a person engaged in tire fitting;
• bodybuilder;
• receptionist;
• several people engaged in car washing;
• cleaning woman.

In a small auto repair shop, it is better to hire universal workers who can perform various jobs at a fairly good level. The functions of an accountant can be performed by the entrepreneur himself or by a specialized firm.

Promotion and advertising

For auto repair shop the best advertisement is word of mouth marketing. It is an informal way of conveying verbal information about a service's service between consumers. But in order for this method of promotion to work, it is necessary to promote the business and build a good reputation.

An entrepreneur can monitor the wishes and preferences of consumers. And on the basis of the information received, try to improve and improve the work of the service.

It is also necessary to constantly monitor your competitors according to the following criteria:

• service quality;
• the range of services provided;
• prices;
• advantages and disadvantages.

• banner;
• signboard;
• stretching;
• portable advertising structure;
• stand.

In addition, to promote the service, you should use:

• Internet space;
• radio;
• newspapers;
• magazines;
• flyer;
• leaflets.

On the Internet, a corporate website should be created, pages in social networks and run your own YouTube channel.

To turn one-time customers into regular customers, you should introduce a loyalty program that provides discounts:

• for future repairs
• when applying on a birthday;
• free car wash
• bonus system, etc.

Key factors for customer retention:

• modern equipment;
• operational performance of work, on time;
• high quality;
• attentive attitude towards customers.

Checks

Private car service is controlled by:

• Federal Tax Service (once a year);
• the fire department;
• environmental service (twice a year);
• local administration (in case of lease of municipal land);
• Police.

The service can be located on municipal territory or have city-owned land adjacent to the workshop building. Thus, the administration has the right to exercise control over this site and conduct inspections.

The Ecology Service checks:

• how waste is disposed of;
• how used fuels and lubricants are stored;
• cleanliness of clothes for locksmiths;
• the presence of oil stains on the floor, etc.

Financial plan

All items of expenditure should be taken into account and their cost should be determined as accurately as possible. Samples with calculations can be found and downloaded free of charge on the Internet.

A car service business plan includes the following costs for organizing your business.

The initial investment in the vehicle repair business will be about 4 million rubles. This example of start-up costs is designed for the organization of a medium-sized car service.

Regular investments

Monthly car repair expenses.

Approximate opening times

It will take about five months to open a car repair station, provided that the premises are rented. In the case of construction, the opening date of the service will be delayed by about a year.

It will take about three months to resolve organizational issues, including:

• company registration;
• selection of premises and conclusion of a lease agreement;
• preparation of the project of the premises;
• obtaining permits from regulatory authorities.

While organizational issues are being decided, it is necessary to start preparing the premises in parallel.

Including:

• building renovation;
• ordering and installation of equipment;
• hiring employees;
• purchase Supplies, inventory, tools, furniture and office equipment.

To marketing activities should start two months before the date of the proposed opening of the service.

Advantages and disadvantages

Strengths of the auto repair business:

• stable and high demand;
• promising market;
• high profitability;
• a wide range of service areas.

Weaknesses of the auto repair business:

• high competition;
• to get started, you need a serious start-up capital;
• paperwork during registration;
• numerous checks.

Risks and payback

The main risks affecting the operating activities of a car repair shop:

• the risk of hiring low-skilled personnel;
• the risk of loss of professional specialists due to their departure to work for competitors;
• increased competition from large networks having great financial opportunities and aimed at the same target audience;
• a decrease in demand due to a decrease in incomes of the population.

Due to the large initial investment, their payback will take about three years. The actual return on investment depends on the accuracy of planning and implementation of business project activities.

Page 1 of 2

car service- This is one of the most common types of services in any city. Every year this type of business is gaining momentum.

In this regard, the issues of preparation are very topical. car service business plan. To familiarize users, we present car service business plan example for a small town, which you can download for free. The predicted payback period of the presented project is 3 months. Please note that the car service business plan is published in 2 parts.

BUSINESS PLAN

Name of the project:

Car service organization

Initiator of the project:Ways of Success LLC

This business plan is submitted on a confidential basis solely for making a decision on project financing and cannot be used for copying or for any other purpose, as well as transferred to third parties. Please return the business plan if it does not arouse interest in participating in its implementation

Uyezdny

2010

1. Description of the project and specifics of the business

Ways of Success LLC is a company specializing in car maintenance. This enterprise will be located in the city of Uyezdny. The main activities are car washing, diagnostics, alignment, engine repair, tire fitting and other minor repairs.

Building

The car service will be located in a modular building. The advantages of a modular design are, firstly, its low cost, and secondly, the ease and speed of construction. The use of a modular building design will significantly save time and money on the construction of a car service building.

The building will consist of three modules docked together. 1st module - 2-post washing, 2nd - a common module for all other posts, 3rd - administrative and utility rooms. With the help of partitions, additional utility rooms and a bathroom are organized.

Design Description

The foundation is a shallow strip foundation.

The supporting frame is rolled metal (channel, angle, pipe).

Walls and ceiling - the ceiling and walls are made of sandwich panels based on isover insulation, the outer layer of which is a painted galvanized metal sheet. The thickness of the panels is 180 mm. Modules are delivered in full factory readiness with mounted lighting, heating and ventilation.

Construction time

Project development - from 15 to 30 days.

Production of modules at the factory - from 1 to 10 days.

Installation on site - from 1 to 10 days.

Main settings

Building area - 250 m2;

Height - 6m.

Production cost - 150 USD / m2

Characteristics of the services and equipment provided

The new car service plans to provide the following range of services:

Washing and cleaning the interior;

Oil change;

Diagnostics and adjustment of wheel alignment;

Tire fitting;

Engine and suspension repair.

Thus, the new car service center will provide an almost complete range of services, except for those that require highly specialized knowledge and equipment, namely hull work (hull repair and painting, installation of additional parts).

Below is a brief description of the services provided by the car service according to the main parameters: the number of jobs, the required number of personnel, equipment and its cost, price, time for the operation

Washing

A 2-station car wash using mobile washing machines will be organized at the car service. The washing will be organized in a separate box, the area of ​​which allows washing two cars at the same time.

Number of jobs: 2

Required number of staff: 4 people during busy hours, 2 people at other times.

Price: about 150 rubles. for washing the hull, 400 rubles. for a full car wash with interior cleaning. 60% of the cost of work is the cost of cleaning materials.

Operation time: 20 minutes for a simple wash, 40 minutes for a wash with interior cleaning.

Equipment

mobile devicefor a hot wash of the Kranzle type and the same apparatus for a cold wash.

Purification systemdesigned for water purification and recycling, provides water savings: dirty water is cleaned and re-supplied to the sink.

Vacuum cleaner for interior cleaning.

Compressor for air supply.It is also used at other posts, in particular, at the tire fitting post. In this regard, it is planned to purchase the most powerful apparatus to provide the entire plant - with a capacity of about 1,000 l / min.

The cost of washing equipment

Hot washer KEW, WAP (Denmark), Kranzle, Karcher (Germany) 1,500

Apparatus for cold washing KEW, WAP (Denmark), Kranzle, Karcher (Germany) 700

Purification system 3,500

Vacuum cleaner KEW, WAP (Denmark), Kranzle, Karcher (Germany) 300

Compressor AIRTEK (Italy), Hoffmann (Germany) 2,000

Total equipment cost 8,000

Oil change

Changing the oil is an operation regularly performed by all car owners, thus, the demand for it is constant. This operation requires special equipment, which can be leased from oil producers.

The practice of leasing oil filling equipment is followed by the majority major manufacturers oils. To obtain equipment on lease, it is necessary to make an application to the representative office of the oil manufacturer or to an authorized dealer, where you indicate the expected sales volumes. After sending the application, the car service is inspected by a representative of the manufacturer, who draws up a conclusion on the possibility of fulfilling the obligations specified in the application.

The main criteria for making a decision are the location of the car service, the history of activities, etc. In case of a positive conclusion, the equipment is leased with the obligation to buy out the declared volumes. Upon reaching a certain volume of purchases, the equipment becomes the property of the car service.

The car service plans to use the above scheme and organize an oil change post. The post will be organized in a separate box or on a specially designated area of ​​​​the general repair box.

Number of jobs: 1

Required number of staff: 2 people during busy hours, 1 person at other times.

Price: As a rule, the cost of replacement is included in the cost of the oil itself. Thus, when a client buys oil directly at a car service, the service will be provided free of charge, when buying outside a car service, the cost of the service will be 200 rubles.

Time for operation: 20 minutes.

Equipment: Oil filling equipment provided on lease.

Diagnostics

An engine diagnostics post will be organized at the car service center. The post will be equipped with equipment to effectively determine the condition of the engine and give recommendations for its repair.

Number of jobs: 1

Price: 500 rubles. for a complete diagnosis.

Time for operation: 30 minutes.

Equipment: Diagnostic stand, consisting of a computer with a scanner and a CD with a database of engines of all brands. Such stands are produced by the world's largest manufacturers, in particular, the Bosch company (Germany), however, domestic developments are also offered on the market. In this case, it is advisable to prefer domestic equipment, since in the absence of a practical difference in capabilities, the cost of imported equipment is 3 times higher.

The cost of equipment for the diagnostic post

Name of equipment Brands Cost, USD

Motortester with Tecoil database (Russia, own development) 3,300

Scanner for connection to on-board computer Bosch (Germany) 4,000

Total equipment cost 7,300

Wheel alignment adjustment

Number of jobs: 1

Required number of staff: 1 person.

Price: 500 rubles.

Time for operation: 1 hour.

Equipment:4 post lift– can be used for repair work. It is planned to install a lift with a lifting capacity of at least 4 tons. The lift can also be used for car suspension repairs and other repairs.

Electronic wheel alignment stand with 8 sensors, which ensures the greatest accuracy of wheel alignment and taking into account the largest number of parameters.

The cost of equipment for the wheel alignment adjustment stand

Name of equipment Brands Cost, USD

4 post lift with add. Equipment Rotary (USA), Nussbaum, Hoffmann (Germany) 5,000

Stand 8-touch Bosch, Hoffmann (Germany 11,000)

Total equipment cost 16,000

Tire fitting

Number of jobs: 1

Required number of staff: 1 person.

Price: 200 rubles per wheel.

Time for the operation: depending on the complexity of the operation.

Equipment.

Tire changer stand;

Balancing machine.

The cost of tire fitting equipment

Name of equipment Brands Cost, USD

Tire changer with inflator Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,100

Balancing machine Aquila (Italy), Hoffmann (Germany), SICE (USA) 2,300

Total equipment cost 4,400

Engine and suspension repair

This group of services includes all services for repairing the engine and suspension of a car, carrying out scheduled replacements of parts and simple body work, such as straightening dents.

Number of jobs: 4

Required number of staff: 2 people per workplace.

Price: $ 25 / hour, the cost of each operation is calculated based on the standard time for a specific type of work.

Time for operation: depending on the service.

Equipment:

Two post lifts

Tool kits: a portable tool kit for each workstation - a case with the most frequently used tool, plus one trolley, also used at the wheel alignment station, with a full set of tools;

Welding machine for small welding work, for example, welding cracks in the muffler of a car;

Press for pressing various parts;

Counters, racks for tools.

The cost of equipment for general repair posts

Name of equipment Brands Cost, USD

2-post lifts (4 pcs.) Rotary (USA), Nussbaum, Hoffmann (Germany) 12,000

Press Nussbaum, Hoffmann (Germany) 1,300

Welding machine D+L Technik (Germany) 400

Tool kit - trolley Stahlwille (Germany) 1,400

Tool case (4 pcs.) Stahlwille (Germany) 800

Counters, racks (4 pcs.) Russia 800

Total equipment cost 16,700

The success of any enterprise depends on the ability, firstly, to attract new customers, and secondly, to keep them. This fully applies to car service. At the same time, given the constant need of any car for repair and maintenance, the second task is even more important than the first. A good car service after 1-2 years after the start of work may practically not care about attracting new customers - it will receive sufficient income from servicing old ones, who, moreover, will recommend this car service to their friends and provide a sufficient influx of new customers.

However, the first task that any new service station must solve is the task of initially attracting customers. Successful completion of this task is ensured by the following factors:

Location of car service;

Appearance of the car service;

The location of the car service must meet the following requirements:

Being in an area with constant and significant traffic flows;

Ease of finding a car service;

Convenient access roads.

Under the appearance of a car service, we mean, first of all, the condition of the car service building itself, the presence of an informative and easy-to-read sign, the cleanliness of the surrounding area, etc.

The solution of the second task - customer retention - almost 100% depends on the quality of the services provided by the car service. Quality, more precisely, its perception by the client, is a derivative of the following factors:

quality and composition of equipment. A well-equipped car service inspires more consumer confidence than one equipped with outdated or low-quality equipment;

attitude towards the client, speed and quality of service, the appearance of the car service and staff;

the quality of the services provided;

professionalism.

Basic car service

The following lists the types of services provided by car service stations conditionally divided into several groups, and their a brief description of:

car wash and cleaning is one of the most popular services. Demand for it is characterized by high price elasticity. an important factor is the location of the company providing the service. Such a service does not require highly qualified performers, so the quality of its provision is often not too different for different companies. In this regard, car owners, as a rule, do not feel commitment to any particular company that provides this service;

diagnostics, adjustment and regular various operations for the replacement of parts and oils(for example, changing the oil or air filter). The demand for these services also strongly depends on the price, however, due to the fact that much more qualifications of performers and the quality of equipment are required, there is a greater commitment of car owners to perform this operation in one company;

installation of additional electrical equipment(radio tape recorders, alarms, etc.) - a one-time operation, most often performed once in the entire life of the car, as a rule, it turns out to be specialized stores selling this equipment;

repair, painting and processing of the body, including the installation of additional plastic parts- the most specific service, requires special equipment and highly qualified performers. It is carried out, as a rule, by firms specializing only in these works;

tire fitting and balancing- performed both by specialized shops selling car tires and car services;

chassis and suspension repairs and engine repairs- can be performed

specialized firms, but most often provided by one car service. This service requires highly qualified performers. Price elasticity of demand is present, but the quality of services and the professionalism of the performer are no less important, so most car enthusiasts prefer to perform such work at the same car service, and even with the same master.

2. Market analysis

The condition and size of the car park in a country can serve as one of the most important indicators of its technological and economic development. To assess the car fleet, both quantitative indicators are important, for example, the total number of cars in the country or the average number of cars per thousand inhabitants, and qualitative indicators, namely the composition and average age of the car fleet.

When comparing the Russian statistics of the car park with world indicators, the current lag of Russia in terms of quantitative, and in terms of quality characteristics national car park.

According to the traffic police of the Russian Federation, the total number of cars in Russia is 19.700 thousand units, or about 130 cars per thousand inhabitants. If in terms of the total number of passenger cars Russia ranks 7th in the world, then in terms of the degree of provision of the population with personal vehicles, it lags behind developed Western countries. In the United States, there are 510 cars per thousand inhabitants, in Germany - 501, in Finland - 376, etc. (data "Automobile Review", Switzerland).

As for the qualitative state of the Russian car park, the lag here is even more significant. According to the traffic police of the Russian Federation, more than 75% of passenger cars in Russia are Russian brands (VAZ, Moskvich, GAZ), most of which are outdated models, such as the VAZ-2106, which until recently was the leader in sales of the Volga Automobile Plant. As for the fleet of foreign cars, here the share of new cars is small - about 30%.

The state of the car park is a reflection of the socio-economic situation of the country, and its renewal and growth is constrained by the low rates of development of society, primarily by the growth rate of real incomes of the population. At the same time, it should be noted that there is an emerging trend towards an increase in the rate of renewal of the car fleet, as evidenced by the growth in sales of new cars. .

The crisis of August 1998 markedly changed the balance of power in the Russian automotive market. There was a shift in consumer demand towards cheaper cars of Russian brands, more expensive foreign-made cars lost their market share.

During 1999, Russian manufacturers managed to increase their market share, while the share of foreign manufacturers increased from 7.9% to 14.7%. The main reasons for such changes were a fall in effective demand and a smaller increase in prices for Russian-made cars compared to the growth rate of the dollar, as well as, to a large extent, a drop in imports of used foreign cars to Russia, caused by tightening customs rules. AvtoVAZ was able to improve its positions to the greatest extent, and not so much by increasing production volumes, but by updating its model range. The devaluation that took place made it possible to transfer the new VAZ-2110 model from the "middle" segment, where it experienced fierce competition from imported brands, to the cheap one (the average price of a new "tens" in Moscow is about 5 thousand dollars). As a result, the "tenth" series is currently the leader in the production of AvtoVAZ, displacing outdated models.

It's obvious that foreign manufacturers in the near future they will make every effort to return to the market and further increase their share in it, both through marketing policy and through the creation of their own assembly plants in Russia: Ford (assembly production in Vsevolozhsk), BMW (assembly production in Kaliningrad ), etc. The tightening of customs rules for the import of used foreign cars into Russia plays into the hands of sellers and manufacturers of new cars. This change in legislation makes it unprofitable to import foreign cars older than 3-5 years, which previously occupied a significant market share.

Given that there is a significant group of consumers who prefer foreign brands, there is a significant reserve of demand for new imported cars. The results of 2005 already show the emerging trend towards recovery in sales of foreign-made cars - almost 2 times in the second half of the year increased their sales volumes of the brand Volkswagen, Mercedes, Skoda, Daewoo, Mitsubishi.

Thus, an analysis of the current trends in the automotive market allows us to make the following forecast for changes in the composition of the vehicle fleet:

The volume of sales and the number of cars in Russia will increase;

In the volume of car sales, an increasing share will be occupied by cars of the "middle" price segment (6-15 thousand dollars);

The share of new cars of foreign brands will grow;

In parallel with the change in the structure of sales, the share of more modern cars in the total number of cars will increase.

Comparison of Russian car fleets shows certain differences, caused, firstly, by the higher average income of residents, and, secondly, by the peculiarities of the economy and geographical location of the city. First of all, this is a significantly higher share of foreign cars, while the share of foreign cars with a service life of less than 5 years inUyezdny is 42% against 38% in Russia. With an approximately equal share of VAZ cars in both car parks, the share of Russian brands in the city's car fleet is much less due to the low popularity of the Moskvich and UAZ brands - only 2% against 10% on average in Russia.

Car service market in Uyezdny

A car service (service station) is an enterprise that provides a range of services for the repair and maintenance of a car. Thus, the analysis of the market will take into account almost all firms, one way or another operating in the automotive services market, with the exception, perhaps, of the smallest, providing one or two services, for example, individual car washes.

The car service market in Uyezdny is still poorly understood and difficult to research. Not on the market large companies dictating the rules of the game, the vast majority of firms own one service station. A certain number of firms still exist in a semi-underground state, without registering and without paying any taxes. In the total volume of services provided, there is a large share of single craftsmen working at garages, car and taxi fleets, etc. Such a "diversity" of the market, of course, makes it difficult to study it and collect reliable statistical information.

The state of the road network in the region.

According to experts, the condition of the Uyezdny road network is currently far from satisfactory. Two main problems can be identified:

The level of development of the road network, primarily in Uyezdny, does not correspond to the level of development of the car park - an almost 4-fold increase in the number of cars since the beginning of the 80s has led to congestion of the main transport routes of the city, which, in turn, has led to an increase in accidents, deterioration of the environmental situation etc.;

unsatisfactory condition of the road surface: in general, the accumulated under-repair of roads in the region is 73% of the standard value. Insufficient funding for the reconstruction of the region's road network and the poor quality of repair work do not contribute to improving the situation.

The state of the road network contributes to a significant increase in the required frequency of car repairs, and thus is an additional factor guaranteeing a high level of demand for car service services in the near future.

3. Sales program.

3.1. Sales volumes

Planning of production volumes of Ways of Success LLC is carried out on the basis of production capacities. Production capacity is limited labor resources, production areas, natural component. Sales planning is carried out upon receipt of the company's revenue from the sale of products. The company starts production from 01.05.2011.

The sales plan is presented in table 1.

Table 1. Sales plan by years, tr.

Indicator name

2011

Total 2011

Total 2012

Camber stand LAUNCH X631 in my opinion is the best option both in terms of price-quality ratio and performance

The idea of ​​​​opening a site for adjusting the camber in my car service arose after I once again encountered this problem when repairing my own car. Why did you choose this particular niche? Because this service is one of the most demanded, and the organization of such a service does not require large investments. Traveled more than a dozen auto repair shops - even in the elite queue. Therefore, I think that right choice workshop location equipment gathering collapse pays off in a few months. If you follow my calculations, then within two to three months at average prices for the service in the city.

Choosing wheel alignment stand faced with several options: laser systems and modern models - cord, wireless and using 3D technologies.

A bit of information about laser camber stands. Why didn't you take it? Despite the fact that such equipment for wheel alignment is simple in design and inexpensive, it, in my opinion, has a number of significant drawbacks: the main one is the speed of work. Even an experienced craftsman needs a lot of time to adjust the wheels of the car. And, the main thing that didn’t suit ... - everything is still done by eye. With a good passability of a car service, which I actually want to strive for, such a speed of work and technology will cause queues and loss of customers. In addition, given that qualified personnel is one of the most important issues when opening a service, he did not want to take a laser stand for disintegration. Adjustment on it is carried out by eye and requires a highly qualified specialist.

Modern cord alignment equipment provides very high measurement accuracy, but in this case, tangible inconveniences are associated with a significant number of wires. In addition, the limited length of the wires seriously constrains when placing the stand, slowing down the work process and making it less comfortable. Therefore, it was also excluded from consideration.

Actually, I liked the 3D technology. Very easy to use 3D stands - HUNTER 3D and Techno Vector, although they are very expensive to purchase and maintain. HUNTER 3D so became generally space money began to cost. The installation of such equipment will cost about 20-40 thousand rubles - how lucky, besides, each time the calibration will cost a pretty penny. These are serious disadvantages. Also, it is necessary to take into account additional expenses on targets with which customers can accidentally leave. At the same time, the question logically arises - for what period of time will such an expensive “toy” pay off? In my opinion, it is possible to buy a 3D wheel alignment stand in case of good cross-country ability of the site and high prices for this service. I kept all these calculations in my head during the selection process.

After much reading on the forums, comparisons of characteristics and visits to dealerships, I decided to purchase a wireless camber stand LAUNCH X631, equipped with 4 sensors and 8 cameras, creating a complete closed loop. When working, you can use both all the sensors at the same time, as well as the rear or front ones separately. Thus, measurements can be carried out even in unusual cases with a closed wheel arch or a low bumper overhang. The tilt range of the sensors is 15-45°, which makes it possible to work on machines with low weight. High measurement accuracy is guaranteed by two independent horizon sensors - bubble and electronic. It is possible to connect a monitor for the pit. The booth menu is completely Russified. The program offers 2 modes - "beginner" and "expert" with tips and the corresponding speed of operations. The communication between the sensors occurs by means of infrared radiation, and with the central unit - via Bluetooth channel - no wires. And what is very important - you can quickly learn to work on such equipment yourself, which greatly simplifies the issue of selecting service personnel.

I bought a stand at Silverline - equipment for a car service (by the way, their website - http://www.sl33.ru) is presented here in a large assortment. I was pleased that I had the opportunity to see everything in action in a large bright office. At the exhibition there were both a 3D stand and a wireless stand - both twisted in my hands. In addition, the employees are highly qualified. To be honest, I was pleasantly surprised by the level of service, especially after having previously visited several dubious companies. That's why I bought it here. Thanks guys.

Car service owner, Sergey Sviridov

The most famous business that started in a garage was founded by Steve Jobs. We are talking about assembling the first personal computers under the Yabloko brand. Not so much has passed by historical standards of time, and the capitalization of Apple has exceeded 600 billion dollars. However, analysts have no doubt that a startup from a garage will be worth at least a trillion dollars in the foreseeable future. I wonder what else you can start producing in the "car house" to get rich?

Framing Workshop

The topic of your small factory in your personal garage worries a lot of Russians, and not only. At the forum of business ideas, many are wondering what can be made in it in order to have a good income. For example, the scj12 forum member asks those who have succeeded in this matter: “Share your experience,” scj12 writes. “Tired of being poor.”

A certain entrepreneur, calling himself “a self-taught cooperative”, spoke about his success: “The garage needs to be insulated, which I did. Then he opened a workshop for the manufacture of baguette frames. I bought an inexpensive baguette guillotine, desktop version, and a stapler and started my own business. I’m very happy that I don’t have to pay rent to anyone.”

Installation of anti-theft devices

Startup expert Igor Malyugin also responded to the scj12 question: “I looked at a dozen successful entrepreneurships on the stated topic,” says the analyst. - And I saw that the installation of anti-theft devices is in good demand. Garage boxing is very convenient for these jobs. Of course, a certain qualification is needed, but if a person feels the strength in himself in this field, then training, or rather a master class, can be done in companies that distribute "alarms" and mechanical transmission interlocks.

Forge

Ivan Sergeevich Markelov, a pensioner, took and opened a forge in his personal garage. “All my life I dreamed, but I was afraid that the business would not work out,” says the gray-haired blacksmith. – Now there is a blacksmith press, a forge, a cutting wheel and welding machine. I make everything from metal that the client wishes: fences, stairs, gates and even furniture.” According to many experts in the field of self-employment, it is this idea of ​​\u200b\u200bmanufacturing in a garage that is potentially the most profitable “garage business”. The simplest start is estimated at fifty thousand rubles, while income from thirty thousand rubles can be received.

car service

But a more profitable business, of course, is a car service. If the garage has a comfortable and well-lit pit, then tools and hardworking hands are needed for success. “I used to have an old “six”,” the ABVCRG forum member shares his story. - He did it. Then he helped the neighbors start the cars. Then he began to take money for it. I soon realized that in the garage I can earn many times more than at the factory. In the end, I went to auto mechanic courses in one automobile and road college with a specialization in “budget foreign cars”.

Great tinker

Forum member Yuraufa also addressed the Internet public: “I want to do production in my garage, located in a cooperative: tuning, service, painting. There is an idea to do real chrome plating. Who specifically dealt with this case, please help. I think that you can use a regular airbrush, car putty, etc.”

Car body repair specialist Sergey Mikhailov from Moscow, commenting on this idea, is confident in its success: “I don’t know about chrome plating, but straightening and painting are always in demand, especially in the days of the “great tinker” - immediately after the first ice”.

Production of building materials

Another story deserves attention. The user Stradivari told about it:
“A friend put a vibrating machine in the garage, bought molds for casting, gypsum, impurities and dyes. Engaged in the production of facing tiles. He says that he plans to make more building blocks if he finds a room for a warehouse.

And in fact, small production building materials can also be placed in the garage. Technologist Mikhail Krasnov believes that such a business can be successful for a detached garage with a free area in front of it, where it is possible to place the production of a seasonal cycle, for example, foam concrete blocks.

Collapse

Another garage topic deserves special attention - this is the provision of a wheel alignment adjustment service. For these services in megacities, as a rule, there is a queue, on average, two or three cars per “point”. Forum member aleksand311, when asked what kind of garage business should be engaged in, writes:
“Try to find out if you have a wheel alignment with good equipment in your city (approximate estimate of half a million rubles). If you come to these guys, you will see how busy they are with work.”

The growth of the country's car park also contributes to the popularity of this business. To be fair, not all garages are up to the job - only those that have easy ingress and egress near high traffic routes.

First furniture experience

Information is being circulated on the Internet that the largest “Miass upholstered furniture” also has garage roots: they say, people who know the director say that he started in their garages. At first, sofas and armchairs were made together with a partner. Now it is one of the largest factories in Russia. And in fact, the organization of a small furniture production is also within the power of the "garage".

For example, forum member sarwar-83 commented on his experience:
“I have been manufacturing custom-made furniture for 1.5 years already, it’s pretty good, I was thinking about expanding, but the crisis has really knocked down.”

Igor Malyugin also believes that the furniture theme for the garage business can also be considered as a starting point. As a rule, such entrepreneurs, having barely fledged, after a couple of years begin to rent full-fledged furniture workshops.

In the footsteps of Steve Jobs

As lucrative and easy-to-follow as garage manufacturing ideas are, the most attractive business is smart start-ups. The car box is an ideal platform for the production of prototypes, which can already be offered to large investors. These can be drones, various firefighting robots, machine tools and equipment, and even military developments, that is, something that can be in demand by reputable companies. Your developments should be exhibited at numerous venture exhibitions and meetings. Only this garage business can bring an entrepreneur multimillion-dollar income.
And the Swiss, and the reaper, and the player on the pipe

Each of the listed garage business ideas certainly has the right to succeed. Meanwhile, most small (and not only) businesses are characterized by cyclical demand. Without knowing why, suddenly successful enterprises begin to lose momentum, many of their owners lose their footing and become disillusioned with the freedom of enterprise. However, there is a way out here too.

First of all, it is necessary to reorient in time to the production of other products or to the provision of other services. “Over the past ten years, we have not been anything but. They made metal doors until large factories began to produce them. Produced plastic containers, collected blinds, recycled car tires- says Andrey Andreev from St. Petersburg. “This is exactly what a garage business is good for with an inexpensive start, when you can do something else without regret and loss.”

Every day there are more and more cars and motorists on our roads. This means that sooner or later each of them will turn to a car service. Therefore, this business with a competent approach is doomed to success.

Opening such a specific business comes with some challenges. But, approaching such a matter responsibly, one can be sure of success.

To properly organize a business, you need to understand the issues of the automotive industry. Therefore, car services are more often opened by people involved in working with cars, i.e. car mechanics.

Project Description

This business can be conditionally divided according to several criteria. By category, they are divided into specializing in the repair of cars, trucks. For the repair of trucks, the room will need many times more than with a conventional service. You will also need specialized equipment.

For motorcycles, on the contrary, a garage is enough.

It is important to determine which services will be included in the service.

It can be:

• Car wash.
• Oil change, .
• Body repair.
• Collapse-convergence.
• Car diagnostics.

For washing, you will need an additional box and equipment. The number of employees will depend on the number of places for washing. You will need at least 2.

Oil change is one of the most popular services. Requires special equipment that can be leased. Number of employees for the procedure: 1.

Tire fitting is always in demand, especially when the demand for it increases during the off-season. Number of workers: at least 2.

Business registration

To open a car repair shop, you must register with tax authorities as . To do this, an appropriate application is submitted to the department of the tax service dealing with these issues.

It often happens that it is necessary to submit documents to one branch of the tax service, and the activity will be carried out in another area. Then you need to register after acquiring the status of an individual entrepreneur in the department at the place of residence.

An application to the tax service is submitted in a certain form (). When registering, it is indicated for which it is planned to carry out activities.

1. Code 50.2 - Maintenance and repair of motor vehicles.
2. Code 50.3 - Trade in automotive parts, assemblies and accessories.
3. Code 52.1 - Retail sale in non-specialized stores.
4. Code 50.20.3 - Provision of other types of motor vehicle maintenance services.

After registration, you must register with the branch pension fund, Social Insurance Fund.

room to open a car service, it must comply with sanitary and fire safety requirements, therefore, you need to obtain permission from the Sanitary and Epidemiological Service and the fire inspection. The requirements that apply to such premises can be clarified directly in these structures.

Sometimes, not wanting to participate in the promotion, purchase of equipment and search for employees, entrepreneurs buy ready business.

The following points need to be clarified here:

1. Location, ease of check-in and check-out.
2. Qualification of personnel (if it is not planned to recruit new employees).
3. The quality of the equipment and the appearance of the service.
4. The presence of suppliers with whom work was carried out on the purchase of equipment and materials.
5. The duration of the lease or documents of ownership of the site.

Considering the important points you can determine the cost of a car service and the feasibility of buying it.

Market analysis and competition research

The composition of this market segment is ambiguous. 65 percent of all services are authorized, followed by network and small ones opened by individual entrepreneurs.

The most profitable is authorized car service, but to open this kind of service is quite difficult. It is necessary to provide extremely high quality services and please the car manufacturer for cooperation.

Therefore, it should be competitor analysis:

• What services are provided by the nearest services.
• What do they offer customers as bonuses?
• Strengths and weaknesses of their business.

Another important factor is room. In most cases, in order to open the most convenient and functional service, you will have to build it yourself.

Care must be taken in choosing land plot for construction. It can be purchased or rented. It all depends on the desire and capabilities of the future owner.

The most attention is paid to workshops located in busy places, at gas stations, highways. The car wash will also attract attention.

There are also important nuances:

• Appearance.
• Convenience of entrance.
• Ease of searching.

Successful auto repair shop owners say that to get the most out of your business, you don't have to focus on one brand of car, but specialize in all of them. Then, having enough untwisted, it will be possible to stop already at several.

A wreck, a car wash will make a profit daily, and body repair and painting less often.

Production plan

After the conclusion of a lease agreement for a room for a car service or purchase and sale, it is necessary to determine which equipment planned to purchase.

It could be:

• Diagnostic equipment.
• Instruments.
• Consumables (oils, etc.).

Depending on the additional services the workshop will have to take care of the purchase of equipment and materials for their implementation.

Staff

The key to success and the presence of regular customers is a merit qualified personnel. This is exactly what car enthusiasts are looking for. Employees who are "sick" for work are always valuable.

The selection should be approached very thoughtfully.

Simple work, the implementation of which does not require special knowledge, can be performed by hardworking citizens (an example of such work is car washing).

For qualified work, mechanics will have to pay accordingly. Therefore, when paying for labor, you can determine the "golden mean" - salary + interest on completed orders. The salary will give the employee confidence in receiving payment under any circumstances, and the bonus will stimulate the performance of quality work.

Schedule auto repair shop will determine the number of personnel. It is important that the car service works without lunch breaks and weekends. Then you need to provide for a shift schedule for the duty of workers.

Depending on direction must be taken to work: an electrician, a balancer, a mechanic, a car mechanic, an accountant and, if necessary, a customer service manager.

Suppliers

The choice of a supplier for the purchase of spare parts can be made via the Internet. Further actions will be to determine the order of work and payment.

The quality of materials, their originality will improve the quality of repairs and attract new customers.

If you plan to open several boxes, then for the purchase of equipment in them, you should find manufacturers directly and conclude a leasing agreement with them. This will greatly facilitate the work. Customers, seeing that a high-quality modern equipment will certainly seek services.

Financial plan

To determine profitability businesses need to take into account the costs and expected income from the activity.

Approximate expenses:

1. Rent or purchase of a plot of land from 20,000 rubles.
2. The construction of a car service 300,000 rubles.
3. Purchase of equipment 1000000 rubles.
4. Advertising campaign 30,000 rubles.
5. The salary of employees is 120,000 rubles.
6. Taxes.

Income:

• Service revenue.
• Net profit.

Getting really good money will be possible only with proper business management. A competent personnel policy and an advertising campaign are also important here.

Marketing plan

Do I need to advertise for a car service? At the initial stage, yes. In addition to a spectacular sign, you need to think about how you can attract customers. A stand next to a car repair shop or nearby will help you tell about yourself, with a mandatory listing of the work performed and approximate prices for the amounts "from ...".

It is necessary to decide what will be fundamentally new differ workshop. For example, when ordering a repair motor vehicle free car wash available.

In the future, with high-quality, fast and responsible work of specialists special need in advertising campaigns will disappear. Clients will bring new ones on the principle of "word of mouth". Therefore, this point should be given special attention.

Over time, it will be possible at a car service to open auto parts store. Then it becomes a real business. The point will turn into a service center.

You can support regular customers with the help of discount system. Even a small discount on services will bring a positive effect.

You can retain customers in the following ways:

• The workshop uses state-of-the-art professional equipment.
• Works are performed qualitatively, quickly and on time.
• Good attitude towards clients.

A video course on how to start a car repair business the right way can be viewed in the following video material:

Schedule

To cover the largest possible target audience, it is recommended to set the working day from morning to 22.00. This is especially true in the summer.

A manager working in a car service must correctly and kindly answer customer questions, acquaint them with the working hours of the service, keep an appointment for an inspection and make appropriate notes in the established documents.