home Credit How to email a document to dummies. How to send one email to many recipients at once

How to email a document to dummies. How to send one email to many recipients at once

Any newsletter costs money, so only companies do it, and for the sole purpose of selling. But they achieve this goal in different ways. I single out three types of mailings for myself: playful, useful and selling.

First, gaming. In this case, companies create an interesting literary character who tells different stories in letters and shares his opinion with readers about everything in the world. This type of mailing, for example, was used by Aimobilco and Budist. Game mailing lists entertain readers and sell a product at the same time. The game and sales are necessarily separated, as an interesting film is separated from advertising. It is good to mix product offerings into interesting article only great masters can.

The second type is educational magazine, for example, about the business that we do in Megaplan. We find, reprint or write useful, interesting material ourselves and bring it to the audience. The ultimate goal of such a mailing list is to form a loyal audience that is more likely to use the services of a company that is familiar from a good mailing list than to choose a completely unfamiliar one. Its main task is to keep readers interested.

The third type - the most ineffective - is mailing lists with direct sales. They make a specific product offer to the reader. Those who do not like it simply click the "Spam" button and permanently remove themselves from the mailing list. Recently, copywriter Dmitry Kot published a book about mailing lists, in which he says that a good letter from a company should contain 80% of useful information and 20% of product advertising. A situation in which both the wolves are fed and the sheep are safe: some react to the offer, and those who are not interested in the product simply read the informative part of the mailing list.

How not to get into spam

Spam is advertising that has proven to be useless. If a person responded to the “cheap viagra” spam, this is not spam for him. Mailing is a very risky thing, because it involves an invasion of a person's personal space. And if it turns out that what you tremulously and lovingly wrote is irrelevant to the reader, then it turns out that you have generated spam. To reduce the number of complaints, you need to strive to ensure that the newsletter is of interest to the widest possible range of your readers.

For example, I understand that most of our audience is not interested in reading about the specifics of Megaplan's work, so I write articles on broader topics related to business issues. Goods and services of the company, special offers and promotions, as a rule, are of no interest to anyone. Another thing is when you write in general about life and the world around. It is much more relevant, and people read about it with great pleasure.

Base formation

Mailing efficiency indicators largely depend on the quality of the database. You need to be prepared for the fact that only 20% of the base are "live" people, and the remaining 80% of users instead of workers left their "dump" addresses or simply never open the mailing list. I once heard this phrase: "A magazine should be such that people want to pay to read it." This is the key principle. The highest quality base consists of people who subscribe to the newsletter themselves. They clearly understand why they need it, and read it of their own free will.

You MUST enter your personal email address. People love to chat
with real people, and not just leave comments on the company's Facebook page

Building such a database is extremely difficult. This can only be done if you treat the mailing list as individual product, which needs to be sold - to prove to buyers what benefit they will receive from it. More often it happens otherwise: the base is collected from the addresses left during registration or written on business cards collected at conferences. As a result, 2/3 of the bases receive mailings that they didn't really want.

Good posting rules

Newsletter is not a magical thing that immediately attracts buyers to your site. It's basically just a letter in a box. However, there are a few rules that help increase its effectiveness. First, everything related to sales of new services and promotions should always go under the trailer after useful content. I never suggest that people buy something from Megaplan before I give them something useful from me. This is how the principle of reciprocity works.

Secondly, I never mix advertising or offer to a useful article. It's illegal, you can't do that. The reader sees
that you are trying to secretly sell something to him, loses confidence in you and sends the mailing list to spam.

3.6 billion accounts

registered
on the ground

64% of recipients

open the letter because of its title

Monday

most effective day for mailing

In addition, mailing is a conversation between a person and a person. There is a simple rule: never send anything that you have not shown to your mother or wife. I always remember that they will read it, and I will never publish something for which I would be ashamed in front of them. That's why I don't try to sell the product, I try not to be fake, not to use clericalism, not to be familiar. In the design of the newsletter, I do my best to make it easier to read: I break up large pieces of text into paragraphs, add subheadings, sidebars, quotes, and sometimes I dilute the text with pictures. All this together adds up to a good, honest and nicely designed newsletter.

In the general mailing list, I always indicate personal mail: in any letter there should be the possibility of direct communication with the author. People love to connect with real people, not just leave comments on a company's Facebook page. Readers will not write just like that, they need motivation: a specific question, a topic and a reason to talk. If I ask readers about something in the mailing list, I get 40-50 letters in response. For all the time I worked at Megaplan, I received only five or seven aggressive letters from inadequate people. Usually people in letters praise, give advice, criticize, and all this is generally very useful.

Where to begin

The first thing to do is understand why you need it at all. Then it is worth answering the question: does your company have something unique that it could share. It could be personal experience employees and manager, the presence of an expert, a resource that will make your mailing list stand out from the rest. Only in this way can it become an effective promotional tool.

At the preparation stage, you should decide who will be responsible for the mailing and how often it should be done. There is no optimal indicator here, it all depends on your capabilities and the subject of the newsletter. You can experiment with frequency to see when people are unfollowing more. In general, it's easy to overdo it on the Internet, but it's hard to underdo it, so sending out once a month is fine too. The main rule is that it must be released according to a clear schedule. You can’t treat it like something secondary that can wait a day or a week. Irregular mailing simply will not work and will be a waste of money and effort.

A person who is engaged in mailing lists has two main tasks. First, stylistic. He must be able to create intelligible, clear and understandable texts. Second, content. He should have a clear understanding of what is worth writing about. In this sense, he simultaneously takes on the functions of an editor, journalist and analyst. His task is to find material that deserves attention in a huge information flow, transform it, add something from himself and, having written the text, understand whether it is interesting to his readers.

An ordinary PR manager will not cope with this task. Such a specialist should be sought among journalists and philologists, people who have a creative and literary taste and are used to working with text. To assess the adequacy of the candidate, ask him to write a test copy and ask clients if they liked it. A good specialist in response will definitely ask what kind of audience you have, what topics they are interested in, what sites and magazines they read.

It is not worth planning what your newsletter will be like in a year, spending three months on expensive design, selecting authors and topics for the future. I advise you to start small and test everything. Do not build a palace right away, start with a one-story house.

Work with hypotheses that are easy to implement and see what response they evoke in readers. The mailing should be carried out sparingly, otherwise it simply will not have enough time and effort. She doesn't have to be perfect and super cool. First of all, it should just come out and be of acceptable quality.

Email newsletter is a tool that allows you not only to deliver letters to subscribers, but also to find out what is interesting to your readers and what is not. And they also earn with the help of mailing, sometimes more than from the site.

However, today we will talk about how to make your own email newsletter on your favorite site. Don't be afraid, waiting for you step-by-step instruction for Dummies. Which will allow you to learn all the subtleties of this craft.

The first question that arises for many is why use the Email mailing service and is it possible to get by with just your computer? - The answer is of course not!

3 Reasons to Use Email Marketing Services

1. The presence of an editor to create a beautiful letter. This means you don't have to dig into code to create compelling emails.

2. Modern mail Yandex, Gmail, Mail and Rambler use the DKIM signature and valid SPF authorization (some are registered in DMARC). That is, sending letters through your server does not guarantee that at least someone will see the letter (it may end up in Spam).

3. The last plus is the provision of statistics: how many letters have reached, how many have been read and other factors, depending on the service.

Which email service to choose?

An important factor is how many subscribers you will have 50-2,000 or 2,500-5,000 and how often you are going to send letters once a month or several times a week.

This I mean that if you have few subscribers and rarely will be mailing lists, then you can organize a free mailing list. However, if you think big, you will have to pay for services anyway.

Not so long ago, I talked about which are worth a try to increase conversions.

However, I repeat here that it is best to use where all the most modern features and it will be free for up to 100 subscribers.

- allows you to create a free email newsletter, up to 2,500 subscribers. I think this is one of the best services that can be recommended.

What Unisender Email Creation Looks Like

Creating a custom email for a domain

Of course, you can use the regular mail registered to you, but it will not look pretty. If a [email protected], recommends reading the article or watching promotions on the site.

Therefore, be sure to create mail like [email protected] yourdomain.ru . This causes more trust among readers, such letters are less likely to end up in spam and give a certain slice of the brand for the site.

How to make mail for the site?

The first way: if you have sprinthost, timeweb, beget or any other good hosting, then you just need to go to the hosting control panel and create a mail. The process takes 3 minutes.

Creating a subscription form on the site

Last and extremely important step, because with the help of the subscription form, people will agree to receive your letters. Your goal is to create the most beautiful form that attracts attention.

Such forms are created in any email marketing service and are easily copied to the site. Since I use UniSender, I will also insert a lesson on creating a subscription form from this service.

How a subscription form is created in UniSender

However, this method has a disadvantage, namely, limited form design and loading of extra scripts on the site, which is not very good. Therefore, for webmasters, I offer another way out.

You can create your own subscription form, and then connect UniSender to a new beautiful form. To do this, you will have to copy a few inputs and you will be done!

Video on integrating your own form with UniSender

After choosing an email service for mailings and installing a form on the site, most likely the set of subscribers will be slow and I want to immediately protect you from stupid decisions.

Mistakes that everyone makes

Mistake #1— The first thing that comes to mind for many webmasters is where can I find subscribers? And after searching the Internet, they start downloading email databases or adding their acquaintances to the mailing list.

This leads to the fact that people, without giving consent, receive letters from some site, which will eventually lead to this site being blacklisted. And in the future, all letters will go to the Spam folder, and not to the target audience.

Mistake #2- after watching great cases on email marketing, where they sell for 100,000 rubles using mail, some run and shove affiliate links right into the mail to sell the services or goods of others.

Sometimes it really works, but the main objective mailings should be for informational purposes and force the subscriber to go to your site, where everything is described in detail (it will give a 3-5 times better result!)

Mistake #3- there are people who just start a newsletter, whatever it is, and offer subscribers to read the latest articles or see the latest products, unfortunately this is ineffective (I would say that this leads to getting into the Spam folder).

You have 40 title characters, where the first 3-5 words should carry the key idea and arouse curiosity. Therefore, try to create interesting headlines, they play key role in email marketing.

Newsletter via e-mail is considered a convenient and inexpensive way to attract customers. It is actively used by Internet entrepreneurs and not only. How to make a mailing list by Email, how to increase its effectiveness, what myths are associated with it - read the article.

Major misconceptions

It is generally accepted that mailing is easy and simple. It is enough to have a database of addresses and regularly send letters with offers to buy this or that. However, take a look in your box. How many emails do you go to spam? How much do you delete without even opening it? When was the last time you bought something after receiving a letter like this?

Technical knowledge on how to make bulk mailing list Email, obviously not enough to have a good result.

Firstly, the address base must be legal, purchased subscribers or received from a partner will not meet your expectations. Ideally, the target audience should be collected.

Secondly, the letters should contain interesting and useful information. Equally important is the form of presentation of the material. You need to write in such a way that you want to read the letter. Headlines are extremely important, otherwise no one will open the mailing list.

Important plan. You should know in advance when and what you will tell your readers about.

A simple conclusion follows from this. You need to learn how to do email marketing the right way. Read books, take part in trainings and, of course, try in practice, look for your own approaches and methods.

How to do email marketing the right way

The purpose of emails from a company is to sell your product. But you can get there in different ways.

The first way is gaming. A certain fictional character is created - the hero of letters. Stories are told on his behalf, he can also share his opinion or impressions about something. The purpose of such letters is, first of all, to entertain the reader, but also to offer a product too. Play and sale should be separated. As an analogy, we can recall an interesting program with advertising blocks.
The next path is cognitive. It is this strategy that is followed in the Megaplan mailing list. Letters are a kind of business magazine filled with useful information. Articles are written by authors or reprinted from other sources. Thanks to this approach, audience loyalty and an expert image of the company are formed.
The third option is direct sales. It is considered the most ineffective of all possible. These are the emails that most often end up in spam. Even with this approach, only 20% of the information should be selling, and 80% - useful. Otherwise, the method will not work.

How to form a database and not become a spammer?

When choosing a mailing list, you are on a slippery slope. Letters are a real invasion of personal space. People don't like it, so they press the "Spam" button and complain. It is important to ensure that the information is interesting and relevant to readers.

How to make email marketing useful? Don't write about your company or how good your product is. Take on broader topics that will hook your audience. About success, about life around, share working secrets and techniques. Let your emails help people solve problems, even if they haven't bought anything yet.

The effectiveness of the distribution is directly related to the quality of the base. Accept the fact that a maximum of 20% of the addresses will turn out to be working, and 80% are dump boxes that are not even checked. The database will be better if it includes people who signed up themselves, because they were interested in something. To collect just such addresses, you need to treat the mailing list as a serious project that requires an investment of time and effort.

Regularity

Naturally, you need to contact the audience regularly. If you don't plan on doing this, then don't even start. Most often, letters come once a month or once a week. It is better to send quality material, but less often than low-quality, but often.

It is believed that the most effective regularity ranges from two emails per week to one email per two weeks. Frequent appeals are perceived as a manifestation of importunity, and if you remind yourself too rarely, they can completely forget.

Technical points

So, you have decided on the content of letters and regularity, have collected a database of addresses. What's next? How to send out an email newsletter?

If the database is small, then a very real task is to send letters without involving paid services. How to do your own email marketing? Very simple.

When you've finished your letter, complete the To, Cc, and Bcc fields. Addresses must be separated by commas. There is a limit on the number of recipients. For example, in Mail.ru there cannot be more than thirty of them.

In addition to the fact that this method is time consuming, it has another danger. Spam filters treat messages with a large number of recipients as unsolicited. To bypass this protection, you need to send messages not in bulk, but send each message separately. With a large database, this is simply impossible to do manually. How to make an email-mailing in such a situation? You will have to resort to the help of special mailing services.

How to send everyone by email: links to services

There are three most popular ones today: SmartResponder, Subscribe, UniSender. All three are domestic. Thanks to this, they have a Russian-language interface and Russian-speaking technical support, which is very convenient.

Also, all of them provide official documents for services, which is extremely important for legal entities.

UniSender and Smart Responder are democratic. If the database is small and there are few letters, then it is possible to use the services for free.

In addition to email, through these services, you can send SMS messages. It is also very important that there is access to statistics: how many letters are open, how many are sent to spam, how many people have made transitions to the site, etc.

Another advantage of the services is that they actively educate their users on how to make emailing to unfamiliar subscribers effective. You will receive articles, books the very next day after you go through the registration procedure.

Now you not only know how to create an email newsletter, but also have information on how to make it interesting, effective and help promote your business.

Instruction

Unzip the program to your desktop in a separate folder.

Set up all fields in the program.

In the column "From" write any name. You can hide your email.

In the "To" column, click the "Browse" button, and download the list of mailing addresses.

In the "Message" field, fill in the text to be sent.

Sources:

Free service overview mass mailing letters to email

Mailing list is a powerful promotional tool addressed to the end user. But just creating a mailing list is not enough: in order to maintain the interest of the user audience, the process must be regular, and the content must be interesting and relevant.

After deciding on the content of the visitor invitation, write the HTML code links: Follow the link. Such code can be left on those resources where it is allowed. Most Internet sites for placing links to allow you to enter the text and indicate the desired page in the appropriate fields, from which the active link will be made in the future.

Place links to the site on the boards free ads. To do this, fill out the form to add a new announcement by selecting the desired thematic section. If necessary, pre-register on the classifieds site.

Linking pages of blogs and forums also generate a good influx of visitors. For more referrals leave links on resources related to the subject of your site.

Manually bypassing Internet boards, forums and blogs is long and tedious. You can speed up this process by using special auto-mailers. Using such a program, you once compose the text of the ad and indicate the necessary data, and the automailer for a short time places this message with a link on multiple web pages.

A good option is to exchange links with a related site. To do this, write a letter with an offer to exchange the administration of the selected resource. But keep in mind that if the other site agrees to the mutual exchange of visitors, you will have to place links at home.

From its inception to the present day, postal mailing lists are the most convenient means of notifying about new events, products, materials on the site for both owners of web resources and subscribers. Wanting to protect themselves from spam, Internet users are in no hurry to enter their email addresses in subscription forms on little-known sites. So it makes sense to do mailing lists based on popular and reputable services.

You will need

- browser;
- access to the Internet;
- an electronic mailbox.

Instruction

Choose the right service mailing lists. It is worth giving preference to well-known and respected services with a good reputation, high audience loyalty and a large user base. In the role of such services in Runet are, for example, subscribe.ru and content.mail.ru.

Create account leading mailing lists on the site of the selected service. Complete the registration process by entering valid information about yourself. If necessary, confirm the registration by clicking on the link in sent by the service to the mailbox. Wait for your account to be activated.

Add one or more mailing lists. Log in to the site using your credentials. Go to the account control panel section, which provides the mailing list maintenance interface. Create a new mailing list. Choose carefully what you want to add. mailing lists. Most likely, you will not be able to change it yourself, without contacting the service support service. As practice shows, the name greatly affects the dynamics of the set of subscribers. Make an attractive and long one in advance. During the creation process, enter them in the appropriate fields. This is enough important factor, directly affecting the increase in the audience. For example, on subscribe.ru, all new periodicals are announced in special newsletters. quality short description can allow you to gain hundreds of subscribers almost immediately.

Attract additional audience. Post new announcements mailing lists on their websites, if any, social networks, on Twitter.

Start mailing lists. Prepare interesting and relevant materials for. Log in to the mailing list site. Go to the control panel section that provides the publishing interface. Enter release text, add images if possible. Publish an Issue mailing lists. After some time, emails with the entered content will be delivered to subscribers.

Helpful advice

Immediately after creating the newsletter, while there is no audience, or it is too small, make an announcement release. Place in it information about the subject of the publication, its leader, the expected frequency of release. So you can test the functionality of the service, and the release will be placed in the archive, where potential subscribers can get acquainted with it.

Use the subscribe.ru functionality for automatic simultaneous release of newsletters through several services. This will help to significantly increase the audience.

Instruction

For postal mailing lists use the Subscribe.Ru service, which provides the ability to organize and maintain e-mail- mailing lists. The server base is about 5 million addresses. Approximately 100 million mailed monthly emails.

Quite suitable for organizing mass mailings Maillist.ru is a free mailing service. The service offers a large number of interesting newsletters on various topics and provides the opportunity to create your own mailing lists.All these services describe the algorithm in detail mailing lists and provide standard forms to send.

To organize a mail service, purchase the Postal Woodpecker script, which provides sending up to a hundred letters to your users at a time. "Post Woodpecker" can simultaneously work with several mailing lists.

Travel across the expanses of the World Wide Web. You will find many programs for the mass mailing lists, study them, chat on the forums with those who use this or that mass mailing program. Don't be afraid to ask. Learn.

Mail agent who is not 007

This is a program for audio / video communication and instant messaging online. It exists in two versions - tied to the mail page, or it can be installed separately on a computer. It allows you to send short free SMS. It is convenient if the client base is small, otherwise it is meaningless, because each number will have to be entered manually.

In the lower right corner of the account page there is a narrow strip, click on it, a window with contacts appears, click in the lower left corner of the cloud with the inscription sms, another window appears with the name "Send sms". We enter the text and the phone number, or the name of the contact, if you enter a name, make sure that the number was previously entered in his account, click "send".

This method is suitable for short notices or congratulations to customers.

"Trojan horse" mail ru updater

The first thing you will see when you enter the phrase “mail ru updater” into the search engine is endless rows of links with answers to the cries of the soul “how to remove the updater from mail ru”, “I can’t clean it from the registry”. Experienced users are already aware that this is a pig in a poke or a real Trojan that, without your knowledge, delivers something to your computer and shamelessly steals any available data.

Pros and cons of mass mailing through the Mail ru service

Let's consider objectively the positive and negative sides that mass mailing via mail gives us.

Pros:

quick start, you don’t have to search and understand a lot of services for sending letters;
even a beginner can send a newsletter in this way;
mailing is potentially free.

Minuses:

there is no way to automate mailings at certain hours or with certain promotions;
you cannot know for sure whether your message will pass spam filters;
unavailable most of functions that are important for business, earnings, such as auto funnels, series of letters, advanced statistics, emails by event, integration with landing pages, telephony, CPM, etc.;
to send SMS, you will have to use and learn the subroutine agent on the page or install its independent analogue on the computer.

The maximum number of recipients in a letter is 30. There are also restrictions on the speed of sending letters from mail.ru and limits on the number of letters. Learn more about limits.

How to bulk send emails via mail ru from a computer

There are special programs, their general algorithm is simple - we launch it, and once we create an action record (there is a corresponding button) as a template. At the same time, we open the page with mail, enter all the necessary addresses in the field, form the text and press the “save” button before sending, the template is saved. A file is being formed, opening which for the second and hundredth time, we can send a prepared template to a large number of clients by pressing one button without going to the mail page. The text of the message can be changed, the address list will remain the same.

Programs for mass mailing letters from mail ru mail are of the same type in the basic design, there may be only small nuances in additional "bells and whistles" for design. All of them are created in the form walkthrough, it will not be difficult to figure it out, you can download any.

The only thing worth noting is packages from the Email or Atomic Marketing Studio type - it contains three programs, each of which allows you to create a mass mailing, checks addresses for the reality of existence, and also makes it possible to generate automatic responses or notifications. Convenient three-in-one tool.

Using programs, the probability of getting into spam lists is many times higher than when working with services.

Alternative bulk mailing services

Services are orders of magnitude more convenient than the most the best program, and standalone services. Consider the leading leaders.

Allows both email and sms mailing. The service is paid, the cost depends on the selected service package, you can check the prices on the website. Unisender uses a constructor for professional letter design, with its help you can download databases from excel, as well as set the start time for mailing.

Pros:

professional design of the content of the letter;
ease of use of the database;
scheduled launch;
the ability to check the domain in spam databases;
convenient form of reporting.

Minuses:

the cost of sending one letter with a small client base.

A very large mailing service and not only, it is notable for the fact that it has its own API, which facilitates the integration of its services into projects. It is possible to connect SMTP service. Quite an interesting service with the ability to choose the design of the text of the letter from ready-made templates.

Pros:

good technical integration capabilities, there is an API;
many ready-made templates for all occasions;
an abundance of additional tools (SMS, split testing, etc.)

Minuses:

it is not free, although it is possible to send up to 15,000 letters per month for free (it is necessary to check on the site, as conditions may change).

Pros:

a fairly young service for which every client is important;
free mailing to a small customer base.

Minuses:

a meager set of technical characteristics;
no editor, preinstalled themes;
there is no API for integration;
less clear statistics.

A relatively new service that specializes in providing an extended set of marketing services. There is a convenient editor, a lot of ready-made templates with adaptive design. It is disappointing that there is no free version for beginners, but there is a free version for 30 days with a base of up to 250 people.

Pros:

provision of a wide range of services;
good technical base for keeping statistics.

Minuses:

above average prices, aggressive payment policy;
does not have its own API, which may lead to the complexity of full-fledged "native" integration;
no sms.

An interesting service that provides a "full package" of mailing services. It has a convenient mailing content editor, a lot of mailings, as well as a built-in photo editor.

Pros:

b free up to 1000 subscribers;
has a "complete set of young fighter" on board.

Minuses:

Pros:

free mailing with a small client base;
convenient API and the ability to integrate into any project;
all types of mailings, a convenient system for monitoring and viewing statistics;
intelligent editor and many templates.

Minuses:

a minimum of functionality sufficient only for the simplest tasks.

Total

After analyzing the pros and cons, it can be noted that sending letters through mail.ru is carried out mainly manually and has additional problems, such as possible espionage from the updater. It is more convenient for any businessman to work with safe automation. Mass mailing method [Total Votes: 5 Average: 3.6/5]