Start a flower business from scratch. How to open a profitable flower shop

My mother worked as an electrical engineer for 10 years. After that, she went into floristry, where she worked for another 10 years in different stores in Tver. Then she realized that she wanted to devote her life to flowers. At that time I was finishing my studies at Moscow University with a degree in applied information Technology" Immediately after I graduated from university, my mother and I opened flower shop.

The idea of ​​opening was suggested by our loved ones. At the start, we had 600,000 rubles: we borrowed these funds from friends and relatives, without interest. We planned to return the money within a year - and did so.

What did the first 600,000 rubles go towards?

Initially, we did not understand what kind of premises we needed and where it should be located. We found free space in the building of the Tver Academic Drama Theater, which is located in the city center. Nearby there is a city garden, a circus, many restaurants and cafes. We rented a room for 50 square meters with a separate entrance, bathroom, utility room and work area with a refrigerator. It costs 50,000 rubles per month.

We opened the store in 1.5 months, organizing the business together. They came up with a name - “Mint”, form style, logo, were renovating the premises and searching for suppliers. We did everything with our own hands. At first, we went to Moscow to buy flowers ourselves. Friends and relatives helped with the renovation, even bringing a retro piano to our workshop for the atmosphere.

Later, we invested another 50,000 ₽ in the development and launch of the site.We spent the most on design. We currently have few resources for promotion, so for now we are promoting it through word of mouth and social networks. But we plan to connect Yandex.Direct and Google AdWords.

About the team

Mom is responsible for the atmosphere, flowers, bouquets, style, I am responsible for advertising, interaction with partners and contractors. The first six months we worked together. Then we realized that we couldn’t cope with the flow of orders, and hired a florist. Recently, a fourth member of the team appeared - an editor who is responsible for social networks. This important direction It is very difficult to combine a business that brings results with other tasks. In general, we are still coping with collecting bouquets. But sometimes on holidays you have to work overtime. In general, staff shortages on busy days are one of the main risks of our business, along with delivery delays, low-quality flowers and the possibility of refrigerator breakdowns.

Even for the visual component, we are often responsible ourselves: we take photographsbouquets and other products. Sometimes we still invite a team of professionals and arrange photo sessions, but we most often use the second format before the holidays.

I haven't worked for hire before. I don’t know what it’s like to work from 9 a.m. to 6 p.m., five days a week. For the first six months after opening the store, I worked almost 24 hours a day, seven days a week. Currently working 7– 8 hours a day, six days a week. I can’t afford to go on vacation yet - there’s no one to delegate my responsibilities to. When we grow and increase the number of employees, then I can think about rest.

Business profitability

We deliver flowers from Moscow: we purchase them at a wholesale base. They are brought there from Kenya, Ecuador, New Zealand, Holland, and France. We order the delivery via the Internet, now we rarely go to buy flowers ourselves: delivery for a pre-order takes three hours, and if you go yourself, then all eight.

The cost of flowers depends on the season: in the off-season it can be three times higher. Our markup is 100– 120%. That is, if the purchase price of a tulip is 15– 16 ₽, we sell it for 30– 35 ₽. Every week we order an average of 500 flowers, a month, respectively, about 2000.

Now the profitability of our business is 25%: for every 100 rubles invested, we earn 25 rubles. The average check is 2000 ₽.

During the second year of Mint’s existence, our turnover doubled. We pay taxes according to the patent system: the business is registered as an individual entrepreneur.

March 8

The most profitable day of the year is March 8, on this day we earn the equivalent of a month's income. But this is the most difficult day for flower growers. In fact, it begins around March 5: these are sleepless nights, receiving a huge number of flowers, heavy flowerpots with water. It is very important to analyze the demand in advance so as not to buy more flowers than you need, because they may go missing. We managed to make money on this holiday only in the second year. On our first March 8th, we set our own anti-record and were unable to sell 30% of the purchased flowers: we expected much higher demand.

In general, we bring flowers so that no more than 10% remains until the next delivery - we throw away the unsold ones or dry them for compositions of dried flowers.

50% of sales through social networks

On our page more than 3,300 subscribers, which is almost 1% of the city's population. We attract people primarily with a variety of content, and it is not always directly related to flowers - it could be music or polls, for example. We started with an invitation to a group of friends and acquaintances, then asked other groups in the city to tell about us.

At first, the page was a full-fledged replacement for our website - it was convenient to talk about services through it. Previously, we did not allocate a budget for the development of social networks, did not plan them, and if we needed to spend money on something, we simply did it.

VKontakte has a grant program for entrepreneurs “I do business.” We took part in the stream for cities with a population of up to 500 thousand people - we compiled a detailed strategy for promoting VKontakte, described the target audience, and learned how to set up advertising office, collect content. Having completed all the tasks, we won a grant of 150,000 rubles, which we will spend on the implementation of this strategy.

We also have a page on Instagram - there are almost 11 thousand subscribers, and we also receive requests for bouquets there. But there are significantly fewer business opportunities there - there is no personal account, you cannot create a store. At Facebook we are also trying to develop.

We also participate in the Water Discount System - this is a local discount affiliate program. It is quite popular among entrepreneurs and attracts many partners. We ourselves use their products and order water from our partners, for example.

We decorate rooms, arrange weddings, offer flowers during concerts and performances. HWe often participate in events. Events- partner barter story: we are invited to be sponsors or decorators of the event. It is still difficult to assess how commercially profitable this format is, but it definitely has a good effect on our image.

How to stand out

Competition in our niche in Tver is high: there are many flower businesses here, and those who established a foothold in the market 5 years ago already have several locations around the city. Therefore, you can only win if you have your own concept.

We try to convey the mood of customers through flowers: for example, one of the clients asked to put together such a bouquet for his girlfriend for 1,500 rubles, so that she would understand that he misses her very much; another wanted “heavy artillery,” and we offered to give him lilies of the valley in January; there is a guest who loves cacti and and he gives each new one a name, certainly starting with the letter G - we picked up this tradition and began naming the plants that they buy from us (for example, we recently had succulents Harry and Henry). There is also a couple for whom we collected a bouquet for the first date, and two years and 30 bouquets later we made a composition for discharge from the maternity hospital.

We constantly experiment with shades, try to break stereotypes, adding, for example, black colors to bouquets - this is not mournful, but stylish. A year ago we launched a new product - small bouquets of compliments for 500 ₽ - and we are promoting this format.

In addition to flowers, we sell handmade gifts from ceramics and concrete, paintings, and designer cards.- from suppliers from different cities of Russia. These can be either independent freelancers or already established projects. We select products based on the supplier's concept and look for what is close to us. We bring to Tver something that is not yet here in order to stand out from the general background.

Tip #1: it’s worth taking on if you know and love flowers. You need to understand procurement, otherwise you can make mistakes and lose a lot of money. It is advisable to have a person on your team with experience in the floral industry. Start with small quantities and increase purchases only as sales flow.

Tip #2: Don't be one-size-fits-all. Don't try to adapt to any client. Be creative, offer something new. Then you will be noticed, and you will not get lost in the crowd.

Tip #3: Be honest about everything. Communicate honestly with guests and clients, answer honestly in social networks, honestly admit mistakes and correct them, conduct fair competition. This is the only way to build a long-term business.

Experienced businessmen who have achieved some success often say that they don’t care what they trade. The flower business is different in that you will have to sell a very beautiful product, and the profitability of such a business, if organized correctly, is quite high.

At the same time, if counterparties violate contractual obligations, losses can be quite significant. At the same time, experts predict high rates of development of the flower business in Russia in the coming years. That is why it is not too late for those who want to start working with flowers.

How to open a flower business?

Before you seriously start selling flowers, you need to carefully consider how to organize a flower business. Of course, flowers are a sought-after product, but at the same time they are quite perishable, so their sale must be carried out as quickly as possible. Otherwise, the flowers will simply wither and it will no longer be possible to revive them.

Therefore, retail outlets for the sale of such goods should be located in busy places, preferably near the business center. The fact is that in any organization it is customary to celebrate the birthdays of employees, and on these days it is customary to give flowers. If you are starting a flower business from scratch, then first you need to register as an individual entrepreneur and rent a tent at the market. Remember that registration of activities is required condition, otherwise you may be fined for illegal business.

Flower business business plan

Any business begins with thinking through a business plan. It can be drawn up on paper, or it can just be in your head, but in any case it is necessary to think through a plan for organizing a business.

When compiling it, they usually start from the costs of purchasing the main products - flowers, then it is necessary to take into account all the mandatory payments that need to be paid to the budget and extra-budgetary funds, as well as other necessary expenses (rent, wage employees with accruals and other expenses).

At the initial stage of the business, the selling price of the product, which will generate flower business income, must be set taking into account the prices of competitors; sometimes, in order to attract customers, their level may be even lower. However, pricing in flower shops and salons is carried out on a slightly different principle than in kiosks and markets, since the price of the product also includes the cost of the service - which is why it must be well-established.

To increase profits and create additional convenience for customers, most flower salons practice accepting orders over the Internet and delivering bouquets directly to the buyer; some of them have established cooperation with wedding salons.

The flower business is seasonal, and the provision of additional services allows you to compensate for the drop in revenue during the low season.

Business plan for a flower shop

If you have some capital, it is best to open a flower shop or salon. By expanding the range and selling related products, such a business will have higher profitability. However, for this you will need to rent or purchase (which is quite difficult) a premises with an area of ​​at least 50.0 square meters. meters.

In addition to the sales area, there must be a storage area. The presence of a split system that maintains optimal temperature conditions is also necessary. Freshly cut flowers are best stored in a deli refrigerator. Shopping room you need to equip it with shelving, and don’t forget about the need to purchase simple office equipment.

If you are not experienced in arranging flower arrangements, then it would be a good idea to consider a florist’s workplace. In addition, you will need a variety of packaging materials to decorate your bouquets.

All these costs must be made from own funds, since banks practically do not provide loans for starting a new business. As for planning activities, of course, you can spend money on a ready-made business plan for a flower shop, but it is not so difficult to draw it up yourself, having thought through all the details of this business.

Example of a flower shop business plan

For clarity, we will show you how to draw up a business plan for a flower shop. So, we need a room with an area of ​​at least 50.0 square meters. meters. The minimum list of equipment required to open it includes the following:
No. Name of equipment | Quantity | Price per one. (rub.) | Total price (RUB)
1. Gastronomic refrigeration chamber 3 42500.0 127500.0
2. Shelving 20 2800.0 56000.0
3. Split system Fujitsu Genera" 2 20800.0 41600.0
4. Rack 1 5600.0 5600.0
5. Office chair 3 2900.0 8700.0
6. Ergonomic office table 2 3200.0 6400.0
7. Computer desk “Classic” 1 3050.0 3050.0
8. System unit, monitor, printer 29000.0
9. Specialized workplace florist1 12500.0 12500.0
10. Vases, specialized flower stands, consumables 25000.0
Total 315350.0

Thus, the initial minimum capital costs for the purchase of equipment for a flower shop will be 315.4 thousand rubles. The amount is not that big, but do not forget that the main expenses will be on the purchase of goods and operating expenses.
Let’s assume that there are 3 people working in the salon-shop (1 salesperson, 1 florist, 1 contract accountant). The owner of the business acts as the manager.

With a markup of 90.0% (which is the average in such a business) and an average daily revenue of 34.2 thousand rubles, the gross monthly income will be 855.0 thousand rubles.
Now let's calculate the average monthly expenses:

• purchase of goods – 450.0 thousand rubles;
• salary with accruals – 97.5 thousand rubles;
• rent – ​​120.0 thousand rubles;
• utility bills (including average annual heating costs) – 56.0 thousand rubles;
• consumables for current needs – 15.0 thousand rubles;
• taxes (UTII) – 15.0 thousand rubles.

Total costs – 753.5 thousand rubles.
The salon's net monthly profit will be 101.5 thousand rubles. Thus, the profitability of the flower business will be 11.9%. (The calculations assumed the minimum income that an unpromoted flower shop and salon could receive and real expenses).

Flower kiosk business plan

A flower kiosk, unlike a store, has a smaller sales area, does not provide a florist, and the range of goods is less wide. If a store, in addition to flowers, may provide for the sale of related products - potted plants, souvenirs and gifts, ceramics, soil, then the kiosk, as a rule, sells only the main product.

The profit of a flower kiosk is completely dependent on turnover. In general, drawing up a business plan for a flower kiosk is no different from drawing up a business plan for a flower shop, only the numbers, naturally, will vary.

With the same revenue, the profitability of the kiosk will be significantly lower due to much higher costs and rather large losses. It is also obvious that organizing the work of a flower kiosk will require less investment.

Buying a flower business

Sometimes you can see advertisements of the following nature: “I will buy a ready-made flower business,” which is not surprising given its high profitability. If you are already engaged in a certain business, have experience and, most importantly, considerable capital, then you can buy a ready-made flower business.

However, in this case, you will have to evaluate it, which means finding out all suppliers, terms of delivery of goods, average monthly income and expenses, main buyers, relationships with the tax office, creditors and debtors, and many other nuances.

Buying a flower business in Moscow, and a successful one at that, is quite a rare thing, so without knowing the real reasons for its sale by the owner, the transaction should not be completed.

However, if you carefully study the state of affairs in the flower business that is proposed for sale, you can thoroughly reduce the price, and the purchase transaction can turn out to be very profitable.

Sale of flower business

Flower businesses are sold for completely different reasons: unprofitability, disputes between co-owners, the need to obtain Money to pay accounts payable, repay bank loans. Today on the Internet you can often see advertisements for the sale of a flower business in Moscow.

When making such transactions, it is very important that the real estate where the shops or salons are located is owned by the business owner. In this case, the transaction price increases many times over.

This happens because rents in the capital are unusually high and are increasing every year. As a result of this, the flower business in Moscow in some cases may even have negative profitability, which is one of the reasons for its sale.

Flower business from home

If you live in a private house with a large enough land plot, love flowers and understand them, then the best option There will be an organization of a flower business at home. Some of the most common flowers grown on personal plot, are roses, dahlias and asters.

Such a business will be quite profitable, because you only bear the cost of purchasing seeds, tubers or seedlings; however, you can obtain seeds and tubers yourself, but rose seedlings must be purchased from nurseries.

To start a flower business at home all year round, you need a greenhouse, the construction costs of which will not be so high.

True, this will increase energy costs, but, as practice shows, they will more than pay for themselves. The main thing is to find buyers: they can be flower kiosks, shops, or you can also sell flowers yourself.

One of my friends, growing flowers at home, changes foreign cars every year.

So think about it: is the flower business profitable?

Interesting video “How to make money on flowers”!

How to open a flower shop from scratch? This question interests many entrepreneurs, because the business is promising, the profit can be many times greater than the investment. Judging by expert forecasts, the need for bouquets will only increase in the coming years. Therefore, it is not too late to start a business in this area.

If you are still thinking about whether to start working in the flower business or open your own store, carefully study the positive and negative aspects. The following advantages can be listed:

1. Big markup. You can sell a product for much more than its cost. Selling flowers is very profitable.
2. Entering the market is easy. In order to open a kiosk at the nearest stop or metro station, you will need a small start-up capital. To get started, $6,000 is enough, which is much less than if you wanted to start another business.
3. It's easy to go out of business. It is enough to go through the usual bureaucratic procedures prescribed by law and sell off the commercial equipment.

Speaking about markups on costs and benefits, we need to mention the disadvantages of the flower business. It is worth mentioning the following points:

1. The product deteriorates very quickly. Every hour more and more flowers become unsuitable for sale.
2. Seasonality of demand. Color is needed most during the holidays. Summer is considered the “dead” season.

Where to start opening a flower shop?

The right choice for installing a kiosk. This factor has an impact on business great importance, and much more than any other. In the business districts of the city, it is best to sell business bouquets. Kiosks selling flowers are classified as follows:

1. Retail outlets near bus stops public transport, places in shopping centers and stalls in markets. The profitability of a business depends on the location. There should be a lot of people around the trading place.
2. Flower boutiques where customers will be offered luxury-class products. It is worth opening in expensive shopping centers, near other boutiques. The products are aimed at wealthy buyers.
3. Small shops, usually opened in business districts. Ideal location - shopping center. You can expand your range with related products. These could be soft toys, potted plants, different types of packaging and souvenirs.
4. Online stores. There are very few such offers in rural areas, so this is a promising area of ​​sales.

How to choose wholesale suppliers?

Today, suppliers offer entrepreneurs flowers from Holland, and there are goods from Colombia and Ecuador. In addition, products from local manufacturers are in demand. Local flowers smell. Although many roses are rejected, the product still finds buyers. Roses from South America delivered in cardboard boxes. Dutch roses are considered the most beautiful; they last a long time. Such flowers are brought in buckets and trucks are used for transportation.

Owners of small shops and flower salons know that most buyers do not want to buy roses, but chrysanthemums, tulips and carnations. Demand depends on the season.

Deliveries should be established, then from the sale of these flowers you will be able to pay rent, salaries and taxes.

In the flower business, it is suppliers who provide half the success of the business. On the decisive days of the year, on holidays, it is the supplier who will ensure emergency delivery of goods. Choose those partners who will not let you down, then your business will develop successfully.

What do you need to open a flower shop? A standard kiosk can be small, 8 - 10 m² is enough. Minimum expenses to pay utilities and you won’t need to rent large sums. The requirements for the pavilion are also minimal, because it may not have running water and there is no need for sewerage.

What equipment to choose for a flower shop?

If you are thinking about opening a flower shop, buy a minimum of equipment. The following can be listed:

1. To work, you will need shelves for goods; allocate about 30,000 rubles for this.
2. Buy 3 office chairs, their total cost is 10,000 rubles. You also need an office table for employees; it is best to buy 2 tables at once. This is another 10,000 rubles.
3. To operate a flower kiosk, you need flower vases and all kinds of stands. Don't forget about consumables. Allocate approximately 25,000 rubles for this.

To summarize, we can say that to start this field you need to have 75,000 rubles. It’s worth calculating expenses for 3 months at once. Don't forget about rent, its cost will vary depending on the city. If we accept that for 1 month you will have to pay approximately 60,000 rubles, then prepare 180,000 for 3 months.

Find qualified workers. You can be the administrator yourself, but you will need an accountant and at least 2 sellers. Accounting can be outsourced. When creating a business plan, don't forget about salaries. Personnel costs vary by region.

If we take into account that the trade margin will be at the level of 90%, then in 1 day you can sell flowers worth 13,000 rubles, per month - 390,000. In the spring, the profitability of the business will be about 15.6%. In summer the numbers will be lower.

It is very good if you organize several points of sale of flowers. Networks have good performance. Try to open at least 3 kiosks, then the stability of your earnings will increase. In the long run, the business becomes very profitable, so think about the strategy in advance.

If you want to open a spacious store, choose a room with an area of ​​50 m². Buy floral equipment and a refrigerated display case. In addition, you will need a climate system, a florist's table and computer equipment.

Hire staff with practical work experience, but do not hire people who have previously worked on the street. Modern standards for decorating bouquets differ from those that were previously adopted. On the other hand, you should not rely entirely on diplomas and certificates of florists. You need an experienced employee who is well versed in modern requirements for bouquet design.

The flower shop must have its own courier, so you can deliver the order on time. Consider hiring staff before you even open a flower shop.

Conclusion

Opening a flower shop is quite simple and does not require large investments. First you need to decide who you see as buyers.

Based on this, you need to select a premises, buy equipment and find a supplier. If you do everything right, you will recoup your investment fairly quickly.

How much can you earn selling flowers?

Taking into account all the risks, with an almost 200% markup, it is quite possible to earn up to 500 thousand rubles in revenue per month. Provided that daily revenue will be in the range of 15-18 thousand rubles. Then you can expect net profit of about 75-85 thousand rubles monthly. Although in good location and during holiday periods, a simple pavilion can bring in 35-60 thousand rubles of daily revenue, and accordingly, net income will increase. With stable demand for flowers, the business will pay off within a year or a year and a half.

How much money do you need to start a business?

Depending on the level of the store and the assortment of initial investments you will need: for a flower pavilion, a small stall - 6-8 thousand dollars, for a small store - 20 thousand dollars, for a boutique with a large assortment of various floral products - 20 thousand dollars.

Which OKVED code to indicate when registering a case?

To register a business selling flowers, you need the following codes:

• 48.32 – for retail sales flower products, including fertilizers and seeds;
• 61.2 – for online retail trade via the Internet;
• 12 − for selling bouquets with courier delivery to the customer.

What documents are needed to open a store/pavilion?

To legally register the sale of flowers through points of sale, the Internet or with courier delivery, it is enough to register an individual entrepreneurship (IP) with the tax authorities. For this you will need: a civil passport, an application for state registration, a receipt confirming payment of the fee, a scanned copy of the TIN certificate.

Which taxation system to choose for operating a flower shop?

A simplified taxation system is suitable for this trading business. The simplified tax system tax is levied in the amount of 5 to 15% (of income or revenue).

Do you need permits to open a flower business?

Sale flower bouquets does not require licenses or special permits. But the operation of the store and the operation of the premises must comply with fire safety, environmental and sanitary epidemiological standards. standards

Flower trade technology

The profitability of a store depends on many factors: from product suppliers and the location of the point of sale, from the ability of sellers to arrange a bouquet and other reasons. For the location of a flower shop, places with high traffic volumes of people are selected, near transport interchanges and stops. For example, in pedestrian areas near supermarkets and markets, in pavilions organized for the sale of various plants. On holidays, it would be nice to offer floral products for office workers, making a mutually beneficial discount for purchasing large quantities of bouquets. Do not forget that too “flashy” packaging will overshadow the natural beauty of the flower; the design of the bouquet should be stylish and original.

Begin

Today, the flower business is very popular among novice businessmen. Many people are interested in where to start a flower business, the profitability of a flower shop and the possibility of creating this business from scratch in small town or at home.

You can start it like this: minimal investment, and enter “in a big way” by investing a tidy sum. The cost of a flower business depends on the city, the chosen format, the features of the product range and services. Based on this, it is impossible to write a general business plan and calculate the profitability of a flower shop so that it reflects reality. In this article we will look at the nuances and risks, pros and cons of a flower business from scratch, depending on its chosen form, which will help the reader get a general idea, form their own opinion and individually predict the profitability of the flower business.

No one will dispute the fact that there are very few people in the world who are completely indifferent to flowers. And, passing by the window of a flower shop, we involuntarily slow down and stop to admire the bright buds of flowers, baskets with flower arrangements, and ready-made bouquets. Many people, especially women, dream of working as a florist or having their own small store flowers, or maybe about a large salon, or about an online store. After all, giving people a holiday every day is wonderful! Where to start a flower business?

If you decide to engage in this type of activity, first of all you need to get acquainted with its three risky features, without taking into account which many entrepreneurs quickly lose money and close down:

Seasonality.

Flowers do not grow with the same consistency and do not have a fixed price all year round. In order to correctly compose the assortment in the store and calculate the costs of subsequent purchases, you need to study the varieties of flowers and the periods of their appearance in the markets. Thus, a universal flower is the rose, which is popular and available for purchase all year round. But you can’t fill the counter with just one rose. In the spring, you should focus your assortment on all sorts of tulips, and buy carnations closer to May. In summer, the greatest variety of seasonal flowers is chamomile, gladiolus, alstroemeria, which allows you to expand the assortment. Also in summer it is necessary not to miss peonies, the season for which is extremely short, but the demand is quite high. In autumn, in addition to the chrysanthemums that have appeared, you should purchase soil, fertilizers, and pots, since this is the time to replant indoor flowers. Winter is the most expensive period for purchases; frost-resistant callas, lilies, and orchids are purchased. It is better not to plan the launch and opening of your business for the winter if you are starting from scratch.

Orientation and sufficient knowledge of information is a necessary aspect that will help you be competitive in the market, especially in a small town.

Dependence on holidays.

“Golden” days for flower gardeners are generally accepted holidays, such as February 14 (Valentine's Day) and March 8 (International Women's Day). If the business is not built competently, then the flower shop survives solely on such celebrations and makes about 10% of its annual turnover on such days. This is especially felt in a small town with the presence of a stronger competitor store.

The inseparability of flowers from holiday traditions is a big plus in favor of the flower business. Thus, a family can save on a new backpack for a child to go to school, but will not send it to the teacher on the first of September without flowers, and a bride can rent a wedding dress instead of buying, but will never refuse a wedding bouquet.

We should also not forget that the presence of excitement during the holidays has several pitfalls: prices at wholesale bases increase in advance, deliveries of goods may be disrupted, and poor work of sellers and couriers distributing your goods can lead to dissatisfaction, negative reviews and subsequent customer churn. Therefore, business owners should be especially on the alert and keep everything under strict control, and novice businessmen should open from scratch not before the holiday itself, but a little in advance in order to establish a work pattern.

Perishable goods.

Flowers are an extremely short-lived product. The average lifespan of a flower with proper temperature conditions- about twenty days. Since the majority of the goods come from abroad, the cut flower lives most the rest of his life on the way to the store (especially if the store works with resellers and not with direct deliveries). There are several technologies for transporting flowers and options for receiving them from a wholesaler: buying dried flowers and then “soldering” them or flowers in water, which are immediately ready for sale, but will last much less.

Once it reaches the seller, there is no guarantee that the flower will be bought quickly. Today there are no fixed expiration dates for flowers and the return of spoiled goods, as in the grocery sector. The testimony of working businessmen regarding the amount of damaged goods written off ranges from 10% to 50% of the total amount of goods. The profitability of a flower shop directly depends on this indicator.

Exist following paths solutions to this problem:

• reducing the price of flowers that have a short life left, and, as a last resort, selling at cost. It's better to go to zero than to go negative. An additional advantage of this option to resolve the situation will be the availability of goods and, accordingly, attracting new customers. The main thing is to teach your sellers to honestly warn about the fragility of the purchased goods instead of assuring them of their freshness, so as not to tarnish the reputation of their store;
• the use of probiotics, preservatives, citric acid and other additives. These products really help the flower look fresh and last until it is sold, but they kill the natural immunity of the flower itself. After the buyer puts flowers in ordinary water at home, bacteria from it will quickly defeat the flower, which can also have a bad effect on the store’s reputation.

How a novice businessman can choose the required format of a flower business

There are several options for the format of a flower business. It is necessary to determine what initial capital you have. Flower trading requires certain investments. The format of flower trade will depend on this.

Flower business at home from scratch.

Consists in self-production and selling bouquets.

Flower business at home - where to start? First you need to master the art of floristry, having previously completed florist courses (of which there are a lot on the Internet), read a certain amount of literature about flowers and the rules of composition, color combinations, methods of arranging bouquets, practice and get your hands on. After mastering the necessary skills, you can start making bouquets for your relatives, friends, and colleagues at work. Having shown taste and imagination, having invested your soul, you give a bouquet. In case of high-quality execution, it will be remembered not only by the person to whom the gift is intended, but also by the guests, after which word of mouth will do its job. To promote a home-based business, it is mandatory to use social networks (Vkontakte, Instagram, Facebook). It is necessary to create pages dedicated to your works, fill them with quality content, make photo reports and advertise to the required audience. The more people see your masterpieces, rate them and write comments, the better.

This format has its pros and cons.

The advantages include the fact that you set your own working hours, you are at home, compositions and bouquets are made to order. Such a business does not require large start-up capital, equipment and premises, or hiring staff. You can allocate a shelf in your home refrigerator for flowers, and store them on the balcony in cold weather. There is no need to purchase an assortment in advance, which, in turn, insures you against their write-off, taking into account the fact that flowers are a perishable product.

However, this also entails disadvantages - flowers are bought at retail, which automatically reduces profits and profitability when selling bouquets. Only confident Internet users can become customers, which makes the profit from the work inconsistent. Your customer will not be able to preview and touch the product being purchased, which increases the risk of returned orders. Therefore, this format of flower business is more of a hobby that brings minimum income. Although, with diligence and diligence, your hobby can bring a good profit and become a “training field” before releasing your products offline, if, having accumulated some experience and gained experience in arranging bouquets, your desires and ambitions push you to develop further.

Flower stall/kiosk/pavilion.

The most common format for a flower business is small retail spaces with a small range of products. The main role in the profitability of this form of flower business is played by the choice of location. It should be crowded and passable. Location options: passage, stop, metro station, market, that is, places where people constantly gather. You should target buyers with average or below average incomes. Products are purchased mainly from intermediaries and local producers and are mainly rose, chrysanthemum and seasonal flowers. The cost of the flower and packaging should be low, which affects profitability.

This format also has its pros and cons.

Plus - no large investments are required. Thus, a small volume of goods and minimal equipment are purchased. Rent for a modest premises is also usually not high. During the holidays, there is a sharp increase in demand for goods, which helps to gain profit and recoup investments.

But the rest of the time the profitability of such a stall is 25-30%. The owner is his own caretaker, seller, and accountant. You can hire a salesperson. Hiring a professional florist, given the limited range of flowers, does not make sense. A very small share of the profit comes from flower packaging.

The competition is very strong. If you set out to start a flower business from scratch in a small town, you should beat your competitors with quality, the right choice of place for trading, and the maximum expansion of the range of services. The main thing to strive for is the opening of a network of such pavilions. This will help make your services recognizable, expand your range and start purchasing goods in large quantities from direct suppliers, which will affect the freshness and price of flowers.

Flower shop.

The main difference between a flower shop and the above forms of business is the presence of a large area. Accordingly, the answer to the question “how to start a flower business” in this case will involve large investments.

The first thing you need to do is draw up a business plan and choose a busy place, purchase refrigeration equipment where vases with cut flowers will be stored, tables on which bouquets will be collected and packaged, racks for related products, computer equipment And so on.

The shop implies the presence of a florist. Whether he will simultaneously perform the function of a salesperson, or whether they will be two different people – it’s up to you to decide. Recruitment should be taken very seriously. The reputation of the store, and therefore sales and the accumulation of regular customers, will depend on the quality of services provided by employees.

The profitability of a flower shop increases due to the sale of additional products. These can be not only cut flowers in a bouquet, but also compositions, boxes and baskets of flowers created by a florist, flowers in pots, seedlings, empty pots, all kinds of fertilizers, soil, seeds, decorative stands for flowers and much more. Also, the presence of a large area makes it possible to introduce related services: gift wrapping, sale of all kinds of souvenirs, postcards, production of helium balloons. This will significantly increase sales volume.

The disadvantages of such a store include the fact that it requires large costs and investments and, accordingly, pays off more slowly. But due to the large number of related products and a wider assortment, the store provides a fairly stable profit.

Flower boutique.

Opening a flower business in a boutique format requires significant investments and costs. But the return is much higher, due to the work of professionals and the solvency of clients. After all, such bouquets belong to the “Premium” class and are created for wealthy people.

You should find a room on the main street or in a large shopping center. It must be properly formatted. It's better if it's a design project. Required attributes are beautiful name and a tastefully decorated display case, expensive custom-made furniture, industrial and high-quality refrigeration equipment.

It is not enough for the seller to flower salon He was smiling and inviting. What is needed is a professional florist with a variety of skills, who not only has a good understanding of flowers and knows how they are combined in color, but also delves into traditions and subtleties. Namely, which plants are not customary to put in one bouquet, which etiquette bouquets are suitable for a child, a young girl or woman, a man, a friend or a boss, which bouquet is appropriate to give depending on a specific event, and so on. When choosing this format, the assortment should include exotic, rare flowers, the losses when written off are naturally much higher.

Products purchased in a boutique must have the label of the place on them, because the buyer acquires not only the flower, but also the prestige that goes with it.

If the main question for you is how to start a flower business from scratch, then this flower business option may not be suitable due to the large investments.

Corporate orders in the flower business.

Regardless of what format of the flower business you choose, corporate orders can bring big profits, which include small bouquets of compliments to employees, huge baskets of flowers for an event, or room decoration for any event.

A flower boutique and store has a much higher chance of finding a large corporate client than a pavilion, or a person who has opened a flower business at home. But it's worth making the effort to search.

This could be a small cafe, where on the tables, by agreement on mutually beneficial terms, your small bouquets or a large wedding agency, which regularly attracts you to decorate tables, rooms and wedding arches with flower arrangements.

Work with corporate client can bring in profit at one time, which you cannot get in a month by selling bouquets at retail.

Equipment for flowers

As we can see, different forms of running a flower business determine the list of equipment. Let's look at the most common items that are needed:

Cooling equipment.

No one wants to receive a rose as a gift, even the most beautiful one, on a long stem, but with dried petals and withered leaves. Therefore, when opening your own flower trading business, you need to take care of equipment that will be designed to preserve the freshness of the flower for as long as possible. In a home-based business, you can use a home refrigerator.

In other cases, the room can be equipped with an air conditioner that maintains a certain temperature. The power of the air conditioning system depends on the size of the room. These systems can work both to cool the air and to heat it. But the air conditioner keeps the temperature at 16 degrees, and cut flowers are best stored at temperatures up to 6 degrees.

The best solution, although the most expensive, is refrigeration chambers, which allow you to create the optimal temperature for storing the flower. They come in different capacities, single-chamber or double-chamber (more spacious). The main criterion when choosing is the ability to create and maintain the optimal temperature for storing the flower.

1. Racks and showcases for flowers. They can be of any shape. Stepped, pyramidal or slide-shaped. The main thing is capacity and stability. But, since flowers are constantly watered and sprayed, the material for the rack must be strong and moisture-resistant.
2. Tables. These are jobs for a seller and a florist. A table is necessary for packing bouquets and creating flower arrangements. It must be made of high-quality material, be smooth and stable. The optimal parameters for a table are 120 by 80, height - 75 cm. It is advisable that the table is in the field of view of customers. By observing the florist at work and the process of creating bouquets, visitors evaluate the professional skills of the workers, and for potential buyers, the creation of a beautiful bouquet serves as advertising.
3. Equipment that can be added.

The store can also be equipped with a thermal curtain. It is usually located at the entrance to the store. Used to ensure that the weather outside does not affect the climate in the store.

For southern light-loving plants, it will be useful to purchase phytolamps. They will warm flowers at any time of the year.

In addition to all of the above, when starting a flower business you need spatulas, pruning shears, sprinklers, watering cans, plastic flower vases and much more. Also, when opening a store, do not forget about decorative elements, wrapping paper, bags, baskets, ribbons, etc.

All materials and equipment must be of high quality. After all, the conditions for storing flowers and their comfortable maintenance will ensure an increase in the duration of storage. And this will entail an increase in profits and profitability, a decrease in the payback period of the business.

Discount cards.

It is worth taking care of preparing discount cards for clients in advance. This will ensure that customers contact you again and develop a database of customer phone numbers. In the future, they can be notified by SMS messages about the availability of promotions, the arrival of fresh goods, new products, as well as congratulations on the holidays and under other pretexts to remind them of themselves.

When opening a flower pavilion, store or boutique, you need to choose the right retail equipment. The dimensions of all installations depend on the area of ​​the room. Market commercial equipment very diverse. Furniture can be purchased either ready-made from specialized companies or made to order. Whether you use industrial refrigeration chambers or regular refrigerated counters, like in supermarkets, to store food depends on your financial capabilities.

How to organize a flower business in terms of hiring staff for the store

The organization of the personnel structure directly depends on the chosen form of flower business, as well as on your willingness to directly participate in the work or exclusively control the work of the hired personnel.

Let's consider the basic units of frames:

Florist.

This is the designer and creator of your bouquets. He must be in love with his work, have a delicate taste, understand coloristics (the science of combining colors), master the methods and generally accepted rules for composing bouquets, be interested in new products and fashion trends in the world of flowers. Today, the position of “florist” is an officially registered specialty. There are a huge variety of courses on floristry, including those that take place online. You should not thoughtlessly hire a florist who has many certificates of completion. You should double-check on the Internet the conditions for obtaining them and the reputation of the institutions that issued them. Since a florist is a creative profession, it requires talent and intuition, and not exclusively acquired knowledge. During an interview, it is worth testing the employee’s abilities in practice, place an order for him, give him several requirements, like a real buyer, and evaluate the actual performance of the work and the applicant’s taste.

In his free time from composing compositions, the florist must also care for the goods, take care of the fresh appearance and long life of the plants.

Salesman.

There are creative people and sales people. The florist is not always good seller. Depending on the size of your business, it may be advisable to hire a separate unit - a salesperson who will communicate with visitors, count customers, and answer phone calls. He must be able to attract the client’s attention and persuade him to buy the product. To increase the incentive to bring profit to your store, it is recommended to hire a seller on the terms of a small rate and a percentage of the revenue received.

In most cases, the seller plays the role of accountant and administrator. If a business has pages on the Internet, it is the seller who posts the product range online, responds to comments and accepts online orders.

Courier.

Today there are almost no flower shops that do not have a delivery service. This is an integral part of the flower business. Depending on the scale of the business created, either a separate unit is hired - a courier with his own car, who delivers bouquets, or an agreement is made with a driver. For example, with a taxi driver who is ready to deliver flowers according to the meter, or if this is a market and there are several pavilions with flowers in a row, by agreement you can hire a common driver for everyone.

Accountant.

Floral accounting follows the general rules for trading enterprises, the sale of flowers in a store is regarded as retail trade. It can be maintained either by the owner or seller (by prior agreement), or by a hired accountant. Typically, accountants run several businesses, so payment for their work occurs under a contract and does not require a high monthly salary.

Security guard.

Don't forget about the costs associated with taking the store under security. If the store is 24 hours a day, the night salesperson performs the security guard function.

Where to start a flower business: how to open and register a flower shop, what is needed to open (advertising, equipment, associated expenses), premises and location, assortment policy and the intricacies of purchasing goods.

This is not just business. Over time, it turns into a way of life. It fascinates, enchants, and captivates. How? Constant contact with nature. The permanent feeling that you bring a piece of beauty into the world and give joy to people. An activity filled with emotions. Those who once plunged into the flower business part with it only due to force majeure circumstances.

However, we will talk about the mentioned correct approach, which will allow you to get the maximum possible profit from trading such a complex product.

Procedure for opening a flower shop

Let's consider the question of where to start and how to properly organize the flower trade.

Registration

The registration process is perhaps the easiest thing in the flower business. Register individual entrepreneurs in accordance with 52.48.32 OKVED " Retail trade in flowers and other plants, seeds and fertilizers.” You have to choose a taxation system (UTII or simplified tax system).

After registering the enterprise, it is necessary to purchase a cash register, and also register the cash register with the tax office. Self-registration will take about two weeks. It’s easier to use the service offered by cash register sellers. In this case, the registration process with the tax office will take a maximum of 3 days.

Mandatory documentation

At a retail outlet (regardless of its size), a package of documents must be present, and most of them must be available to customers. This includes:

• Permission to trade (obtained from the government in accordance with N 381-FZ).
• Conclusion of the SES on compliance.
• Book of complaints and suggestions.
• Price (optional).
• Packing list.

It is also preferable to keep the remaining documents (lease agreement, KKM registration certificate, cash register) at the point of sale. Sellers and florists must have medical books, as well as badges with full name and photo.

Certification

Certification is not required, but there is a caveat. This document inspires confidence and costs the business owner the cost of a photocopy. Most reputable suppliers undergo voluntary certification. All you have to do is take a copy from them when purchasing the product.

What do you need to open a flower business?

Advertising

on four sides. The box itself costs about $1000, but this is just the tip of the iceberg. The main expense is approval from the appropriate authority, which can cost $10 thousand (Moscow time). In the regions, these figures are much lower, but they cannot be ignored (a significant expense item).

Equipment for a flower shop

You can't open without a refrigerator. cooling chamber may be ready, but it is extremely inconvenient. It is preferable to do it “for yourself”. In this case, you do not need to immediately turn to the “masters of cold”. First you need to build the “room” itself (more profitable). One side of the refrigerator should be “blank”. It's good if it's a wall. The rest are plastic “windows” made to individual measurements.

A door is required, or better yet several (depending on the size). After the chamber is built, a cassette split system or monoblock is installed in it (possibly when there is another “blind” wall). Together with all the work, the refrigeration chamber will cost from 120 to 200 thousand rubles.

In tonars or small pavilions, a standard split system with a winter option is installed. Accordingly, this is the cost of a typical air conditioner installation.

Flower stands and flowerpots are needed. IN large cells They usually arrange shelves and use glass vases. In tonars and small pavilions these are special designs (about 4 thousand one) and plastic flasks (from 80 to 150 rubles each) for them.

Cash machine

Price cash register varies in the range from 9 to 15 thousand rubles.

Purchasing a cut for a small pavilion will cost about 40 thousand rubles (Moscow time). To completely fill a large store with goods: from 300 to 400 thousand.

Related costs

Flower packaging is required. For starters, don't get too carried away color scheme, purchase universal shades: mesh, felt, matting, sisal, ribbon. Transparent cellophane - No. 1. Always needed. This is the most popular type of packaging. In addition, you will need: wire for gerberas, tape, adhesive tape, and a glue gun. Tools: pruning shears, scissors, floral knives, wire cutters. All together will cost about 5 thousand rubles.

Premises for a flower shop and its location

A store or retail outlet may be located:

• In the tone. A small room on wheels. Essentially a car trailer.
• In the pavilion. Small rooms, modular designs.
• In separately standing room(rare, almost unrealistic luck).
• On the ground floor of a residential building (first line only).
• In the mall.

The lowest rents are in shopping centers. Then - tonars and pavilions.

Separate line: online store. It is worth opening it with a fully established business. It cannot exist separately.

Territorial location of the flower shop (IMPORTANT!)

The “fate” of the business depends, quite a bit, on the correct choice of location for a room intended for a flower shop of any level.

The proximity to a metro station is not always a big advantage. It is important where the exit from the station goes: people come home or leave home. But this is not the main thing. Main thread - highway. It gives a large flow.

If you choose a place on the highway closer to the city center, then the most powerful traffic will be where the movement is towards the region, and vice versa: when located in residential areas, you need to be directed towards the center.

If the store is located near the metro, but there is no road nearby, you may not expect large daily sales. Of course, if the professionalism of the staff is at its best top level, and the assortment is always full, including rare exotic flowers and plants, sooner or later the enterprise will work at full capacity, but this will take at least three years. Plus, you will have to constantly make financial investments in advertising, pay for a highly qualified florist and maintain the assortment at the proper level. This arrangement of a flower salon is too long a ruble.

There are nuances. Not guaranteed on every track fast start

• . Purchasing power is reduced by 50% if the store is located:
• on highways, on the sides of which cars are prohibited from stopping.
• On a track with backups.

Directly next to a public transport stop, where parking is also impossible.

"Pitfalls" of rent If they refuse rental holidays

, you should be wary. There can be no urgency. Vacations are a standard need for any trading organization. At a minimum, it is necessary to arrange the premises, bring in equipment, goods, and decorate display cases. In most cases, this takes a week. If you need cosmetic repairs or some alterations, it will take a month. The landlord's refusal to comply with the standard requirement serves as a reason not to rent the premises. Most likely, there are either no rights, or there will be difficulties with taxation.

When drawing up a lease agreement, it is necessary to clarify whether the amount includes monthly fee communal payments. Tariffs for electricity and housing and communal services for commercial enterprises differ significantly from consumer ones. Electricity bills can reach $300 per month. Price garbage removal also significantly higher. In addition, it is necessary to clarify whether the lessor has this agreement at all. If not, then there is a risk of being left without the opportunity to get rid of packaging containers and other rubbish, of which there will be quite a lot.

When renting in a shopping center or residential building, you must immediately check availability outdoor advertising opportunities. It could easily not exist. In this case, it is reasonable to abandon the premises and find another one. This rule also exists for pavilions. There are situations when the height of the room is such that outdoor advertising cannot be placed due to inconsistency with the architectural plan of the area.

In general, when concluding a contract, you should seek the help of a lawyer. It’s not that expensive, but it can save you from a lot of troubles, even to the point where the landlord’s land allotment period is running out. It will be extremely unpleasant if in a couple of months the building is demolished.

Features of the assortment, what colors to sell

For small areas The best option is to sell fresh cut flowers. Potted crops and related products are extremely rarely sought in such places. Products in this category take up precious space, which can and should be used to increase the range of cuts.

Assortment for toner

The assortment is minimal. The area does not allow maintaining any serious level.

• Carnation ( several colors: red, white, variegated).
• Bush carnation ( several colors: white, pink, variegated).
• Single-headed chrysanthemum ( white, yellow, lilac).
• Chrysanthemum bush ( white, yellow, motley).
• Rose ( burgundy, white, pink, yellow, motley).
• Shrub rose (pink, white).
• Gerbera (mix).
• Tulip ( from February to June: white, yellow, pink).

Assortment for the pavilion

If the area of ​​the pavilion is about 10 sq.m., then the assortment is practically no different from that in the tone. Starting from 18 sq.m. you can already purchase: orchids, anthuriums, irises + increase the number of varieties of roses.

Assortment for the store

Starting from a 30-meter area, it already makes sense to sell potted crops, soils, pots, boxes. On a 50-meter area the assortment will be complete:

• All possible cuts, including exotics, in a large refrigerator.
• Artificial flowers. Dried flowers. Potted crops, including large ones.
• Pots of all types: plastic, clay, ceramic.
• Soils, fertilizers and other preparations.
• Vases: from ordinary glass to original works.
• Postcards.
• Various decor for home and garden.
• Thematic literature.

IN big store You can and should organize gift wrapping. The production of designer postcards is encouraged. Everything is used: dried flowers, beads, beads, ribbon, colored paper. The main thing is the florist’s imagination.

How to purchase goods

The main immutable rule is never lock yourself into one supplier, even if he has a super product. Some kind of force majeure and you can be left not only without profit due to the lack of goods, but also incur unforeseen expenses related to staff salaries. Additionally, rent should also be taken into account.

The ideal option is to select three main suppliers. The following countries are widely represented on the market: Holland, Ecuador, Russia. This means you need to choose three wholesalers. If something happens to one, two thirds of the ordered goods will be received in any case.

Colombia is very widely represented in Russia. This product is only suitable for pavilions. It needs to be sold quickly. The price is relatively not high. Russian flowers are definitely more expensive. Potted crops - Holland and Russia.

For small additional purchases that will definitely be required at the beginning, the best supplier is " 7 colors V". These are affordable prices, a wide selection, and a flexible approach. Contact the manager and all restrictions will be lifted ( tested). This is a Dutch, international company. As for other suppliers, you will have to choose yourself, based on their prices and the quality of the goods supplied.

1. Main purchase

In the process of work, the main assortment will be formed - items and their quantities, which are sold in any case. This will be the main purchase. You will need to place a pre-order for it from all suppliers in order to be guaranteed to receive the goods on certain days. It is preferable to place such an order on Wednesday. First, it will have to be re-registered several times, then the main purchase will take place automatically.

2. Additional purchase

This is a rather subtle point that requires experience. Flowers are purchased here and are expected to be sold. It is almost impossible to create a stable list. It should be taken into account that additional purchases are always more expensive, since discounts apply to the main purchase.

3. Holiday shopping

On February 14, a double purchase is made. Moreover, the main + additional purchase. The product must be ordered three weeks before the holiday. Some wholesalers may require orders to be placed one month in advance of delivery. Their demand should be satisfied.

Orders for March 8th are made a month before the 1st. This purchase is tenfold. An advance payment of at least 30% will be required. When planning the movement of funds, this aspect must be taken into account, as well as the fact that prices are rising quite seriously.

Trying to negotiate payment after the fact with suppliers can lead to their agreement and disastrous results. Risk of being left without goods on the most trading days of the year it is too big. The suppliers' demands are more than justified. They pay for flowers from their own funds, which are simply not enough for the holiday volume. At auctions and plantations, flowers are not sold on credit.

Pricing

The standard markup is 200%. However, for a product that looks more expensive, the price should be set higher, since it periodically decreases for a fresh cut. In addition, when determining the cost of freshly cut flowers, you should start from the maximum price tag of the product, that is, from the cost of flowers purchased for additional purchase (it is more expensive than the main one). This is done for stability. Customers don't like surge pricing. Buyers tend to look for flowers in advance, several days before the intended purchase. If the selected product suddenly becomes more expensive, the person will buy it, but will not come to this store again.

Price reduction

In the flower business this process mandatory and must be completed on time. Flowers are stored in the refrigerator for quite a long time, but the price for them should be reduced not by appearance, but by the date of purchase. Don't wait when marketable condition will be lost. This will happen immediately and irrevocably. If the flowers are not sold within a week, their price should be reduced by mandatory. The florist should put them to work first.

Seasonality and holidays

Flower trading is a fickle process, but very predictable. The decline is observed in the following periods:

• The first two weeks of January due to holidays.
• Great Lent. Weak trading for all 49 days, excluding March 8.
• May holidays (vacations).
• Last two weeks of August. This is due to the preparation of children for school.
• September, starting from the second week. Reason: velvet season.
• The last two weeks of December. Everyone is preparing to celebrate the New Year.

In addition to these standard “failures”, the flower market reacts to sudden changes in exchange rates and collapses on stock exchanges valuable papers. The reasons are difficult to identify, but the trend is visible. At proper management business this does not have a significant impact on the state of affairs.

The main holiday is March 8. Intense trading has been observed for almost a week. The main rush occurs on March 6, 7, 8. The 4th, 5th and 9th can be compared to less significant holidays. Then in descending order: February 14, September 1 (double main purchase), New Year, Teacher's Day, Tatyana's Day.

When the store is located in the city center, Saturday and Sunday are “quiet” days. Trade comes to a standstill. In residential areas it’s the other way around: Saturday is the busiest trading day of the week.

Summary

The most advantageous option in all respects would be to choose a large area located on the ground floor shopping center, as close as possible to the central entrance group . Of course, the location of the shopping center itself must be optimal and meet the above requirements. This will be a quick start.

A few immutable rules

• You can't feel sorry for old flowers. An illiquid product spoils the display case and brings much greater losses than getting rid of it.
• Money for the purchase of sold related products must be set aside immediately. If you postpone it “for later,” you may end up with an empty store.
• Personnel must be made directly dependent on profits. The minimum salary is assigned. The rest is a percentage of revenue. The more the florist earns, the higher the store's profit. The dependence is direct and very tough.

It is necessary to ensure that the florist is happy. This is creativity. Too much depends on him. However, one must also not lose vigilance. Organizing video surveillance is the best solution. You can pay a lot, but you cannot allow yourself to be deceived. Unfortunately, a flower business cannot be built on trust, no matter how much one would like it to be so. Otherwise, the store owner risks that his profit will be lower than the salary of the seller.

Is it worth opening a flower shop as a franchise?

One of the options for opening a flower shop is to purchase a franchise of an existing store. With this option, you get a ready-made business model, with detailed description where to buy flowers, how to store them and answers to many other questions that arise during the operation of the store. But you have to pay for this information (as you know, free cheese is only in a mousetrap, and even then only for the second mouse).

Let's look at the example of the Mnebouket franchising offer, what buying a franchise gives in comparison with opening a store from scratch.

Comparative table of opening a store by franchise and independently (according to the Mnebuket presentation)

Opening from scratch

Franchise "Mnebuket"