Russian companies with the best and worst reputations have been named. Russian companies with the best and worst reputations are named. Do you feel trapped?

Bernard Heath rightfully heads the list of failed CEOs: he has not yet managed to do anything in his new post, but Heinz's largest partner, the McDonald's fast food chain, has already refused to cooperate with the sauce manufacturer. Heath became the head of Heinz in April, three years before that he headed Burger King Worldwide, McDonald's main competitor in the American market. It was Heath's past place of work that prevented Heinz's largest partner from continuing to work with the company.

Stephen Elop was hired at the end of 2010, it was planned that he would save Finnish Nokia from stagnation and give the company new impetus. The company really received a powerful boost of energy from the new CEO, but instead of rapid development, it quickly lost even its existing shaky positions. It all started with Elop's first speech, entitled "The Burning Platform". An inspirational speaker, Elop compared his new company with a man standing on the edge of a burning oil tanker. The speech was intended only for Nokia employees, so Elop did not mince words. His example teaches us that in the era of smartphones and mobile internet any production meeting may become public knowledge. Later, Elop himself admitted: the statement that leaked to the network crippled Nokia’s sales on the Symbian platform.

In the two years that Elop was at the helm, Nokia lost 26% of the market and became the subject of a disastrous deal with Microsoft. Division producing Cell phones, was estimated at only 5.44 billion euros.

Johnson was Apple's Senior Vice President of Sales and was considered one of the the best specialists in branch. In particular, he was responsible for the launch Apple Store. In early 2012, he headed the Texas department store chain J.C. Penney Co. He planned to change the company's business strategy, make pricing policy more transparent.

But it turned out that customers love sales, and turning an old department store into something like an Apple Store is not so easy: shares begin to fall, investors become nervous. In February, the company announced that its losses for the fourth quarter of 2012 amounted to $428 million. And two months later, Johnson was replaced by longtime director Myron Ullman, who had led the company since 2004.

Diamond began his career teaching at a business school. Since 1977, he worked at the investment bank Morgan Stanley, and in 1996 he became a member of the executive committee of Barclays Bank. After 15 years, he was appointed CEO.

On July 2, 2012, the head of the company's board of directors announced that one of the employees was involved in market manipulation with the interbank lending rate Libor - because of this, Barclays will have to pay a fine of 59.5 million pounds. Diamond resigned the next day.

The co-founder and head of the gas corporation Chesapeake Energy was recognized as the highest paid CEO in America in 2008: his salary was $112 million. At the same time, he actively used the company’s capabilities for his own purposes. In particular, he borrowed half a billion dollars from EIG Global Energy Partners, which then received special conditions for investing in Chesapeake. He created a secret $200 million fund that traded oil and gas futures on the stock market. He used the company's planes for personal trips, and its employees built his house. Meanwhile, the company's shares fell - by 20% per year.

On April 1, 2013, he was fired from his post as CEO of the company, and Robert Lawler was appointed to this position.

Before Schwartz succeeded Scott McNealy as CEO of Sun Microsystems, the company was one of the leaders in the server hardware market. After his appointment in 2006, the company began to be plagued by failures. It began to lose market share to HP and IBM. In two years, shares fell from $27 to $4, and 6,000 employees were laid off.

In 2008, the director tried to diversify the company's business. Sun bought MySQL, which dealt with databases, but that didn't help. Then she released Java software, software for developing websites and applications. But it also did not bring profit to the company, since it was free, and no way to monetize it could be found.

In February 2010, Schwartz was fired, and a year later the company was bought by Oracle for $7.4 billion. In honor of his dismissal, he wrote a haiku on Twitter: Financial crisis/Loss of clients/I’m not a director anymore. In 2012, Schwartz founded his company, CareZone.

George SHAHRIN

Former director of bankrupt Webvan

In 1999, Shahrin came to work for the online grocery Webvan from consulting company Andersen. The store was one of the most high-profile Internet startups of the early 2000s and promised customers orders would be delivered within half an hour. The company wanted to open offices in 26 American cities, but never expanded beyond the West Coast.

The director spent $1.5 billion over a year and a half to build logistics. The company employed 4,500 people, but after a year he had to fire almost half. Shahrin did not take into account the fact that grocers operate on very low margins, and because of this the company was losing money. The worst part was that he raised $375 million in an IPO, but investors never got their money back. In 2001 the company went bankrupt.

If your environment does not make you better, makes you feel like a loser, it needs to be changed urgently!

We meet people in our lives every day. We form groups among these people, and even if we managed to gain a foothold in any of them, this does not mean that our real company is now good company. In fact, it may just be a strange attachment that we feel for these people, or a simple reluctance to change something in our life.

But the truth remains the truth, by these simple signs you can determine that you are in bad company:

1. They only date you when it's convenient for them.

The very first and most obvious sign. If a company or person meets you only at a time convenient for them, leave them: these are not friends or even acquaintances. If you can’t invite them to hang out with you or go for a drink, and any initiative comes only from them at the most inopportune time for you - congratulations, they are taking advantage of you! Don't let them do this! Despite the beautiful words about relationships in the spirit of “No one owes anyone anything,” this does not happen. If friends entered into a relationship, it means they owe something to someone.

2. They constantly bring up your past.

These people do not allow the idea that you could change. They take some pleasure in reminding you of old mistakes, showing you what a bad friend you are. Although many years have passed. Friends who treat you with respect will never remember your past, because they see that it is gone and you have changed too. Those who are so attentive to what has sunk into oblivion must be left behind, otherwise they will have to repair their future.

3. You feel trapped

A healthy relationship is healthy because you can easily come to this person and leave. You can break away and run, and then come back. When the relationship is normal, there is a feeling that all the doors and windows are wide open: you can come, go, and you can breathe well. In relationships with the “wrong people” (no matter what), you feel like a prisoner, as if you were lured into a house and then locked. You feel uncomfortable, awkward, you can’t relax. So why not find the strength within yourself and leave them?

4. They disparage your abilities and dreams.

Normal friends will praise you for something good and scold you for something bad. But they won’t just scold you for any nonsense. There was a friend in my life who constantly belittled my abilities in all areas and believed that my dreams were stupid, naive and bad. And she was also sure that I was doing something I didn’t like. Or rather, everything I do doesn’t suit me. Over the years, I realized that my friend was simply trying to compete with me, belittling my, by the way, obvious advantages. If they tell you that what you definitely do well (and you know it yourself) is complete garbage, know that you are in bad company - it’s time to get out of here. And never make excuses for these friends, like she/he just has their own opinion. Of course, she expressed her opinion, but why do you need such people around? Buddies, friends and loved ones should support you. And occasionally scold for the cause.

5. They lied to you more than once (big time)

Love, like friendship, are things that are confirmed by deeds. If someone lies to you, it only means one thing: they don't respect you. And your relationship too.

Let’s say you forgave a person for some lie, but he then sets you up again, and in the same stupid and disrespectful way. And why all? Because he doesn't respect your feelings and acts in his own interests. This friend may not even realize what he is actually doing, but he will still lie to you chronically.

6. They are negative

There are people who have a negative attitude towards everything. You should also not start a relationship with them. Their negativity is expressed in a negative attitude not only towards you, but also towards everything that is related to you. this moment relates and interacts with you. These people are constantly sarcastic, teasing you and the people around you, you will think that this is just their nature, but in reality they are bad company.

7. They are very jealous of you

White envy does not apply to all property and personal qualities person. If a person envies “white envy” of everything that has to do with another person, then this envy is not “white” at all, but the most common one. Envy in no way means that you are admired. Envy is always contempt and disrespect for a person. Therefore, if you hear from a person the eternal “What kind of girl do you have!”, “What kind of car do you have” - know that he is jealous and hates you. Is that bad.

8. They force you to be biased and hate others.

If your friend and company force you to disrespect and hate others, this company is a priori not the most positive. Decide for yourself who you hate: not the little one!

9. They want you to be someone else.

The most important reason. If other signs sometimes occur in good people, then this sign almost always means that you are in bad company. Your friends or family know what kind of person you are. If they try to change something, it’s only in your habits, and then it’s absolutely optional: if you want, change it, if you want, don’t. A bad company wants to completely change you. These people are trying in every possible way to change you and attribute to you various shortcomings that you have not observed in yourself. They belittle you and try in every possible way to show you your place. And also decide for you. Why do you need them? Forget.

But these are not all signs of a bad company. There are many others. In the comments you can write other signs of companies that you consider bad.

We continue to take stock of the past year. These brands certainly stood out above the rest: they made people talk all year long and have a lesson or two for us all.

Let's start with the five winners:

1. Uber: from taxi to technology

Uber deserves to be included on the list for the way it is changing the way we approach transportation. Its revolutionary business model attracts tens of millions of drivers and passengers. He persists in overcoming resistance at levels small (like Chicago airports) and big (hello, Indonesia!). But in fact, it was so high on the list because of less noticeable innovations. Among them - mobile applications, the use of self-driving cars and a partnership with the robotics department at Carnegie Mellon University. Lately, it seems as if Uber is implementing one of Google's plans to seize global domination (not surprisingly, Google is the company's main investor).

2. DraftKings: Bet on Nerds

3. Xiaomi: the flagship you may have never heard of

The young electronics brand is conquering Asia and is now the third largest smartphone maker in the world after Samsung and Apple. It is also the world's most valuable technology startup. The company, whose inspiring mantra is “Always Believe Something Great Will Happen,” made the list for its rapid growth, including as a wireless provider, as well as expansion into Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India and Indonesia.

4. Under Armour: World's Fastest Growing Tech Brand?

What is Under Armor - a sports, fashion or technology brand? Answer: both, and the other, and the third. Under Armor (NYSE: Under Armor) is growing faster than Nike and Adidas and is on track to reach a $20 billion market cap in less than 10 years. The company continues to innovate to help athletes achieve peak performance through the use of new technologies in sportswear.

With an investment of more than $700 million to acquire fitness apps MapMyFitness, MyFitnessPal and Endomondo, Under Armor controls the largest digital fitness platform in the world. More than 60 million users open one of its apps at least once a month. Will Google knock on the company's door?

5. Star Wars: An Intergalactic Marketing Monster

Yoda once said, “The future cannot be seen,” but we disagree. We are ready hold bet that " star Wars: The Force Awakens is the closest thing to Hollywood's ideal creation. This is the first new film in the series in ten years, and it brings back characters that were almost forgotten, including Princess Leia and Chewbacca.

Although Apple modestly claims that sales have begun to pick up, the product's launch was not very successful. And, as it turned out, most of sales came from a cheap sports model, not from standard option. Do you remember that model in gold for 10 thousand dollars? Anna Kendrick aptly dubbed her “the new

Gazprom has the worst reputation, Euroset has the best reputation

Gazprom is the company with the worst reputation in the business environment, according to the results of a W-City community research study. The company does not care about its image at all and occupies the niche of a “celestial being,” they say in the business environment. Best Reputation from the Euroset company.

Experts from the W-City community research group, together with the Bureau of Current Global Sociology, surveyed more than a thousand representatives of the middle class from Moscow and St. Petersburg to find out how the reputation of leading national business structures (including those with government participation) changed in 2010 ).

The Reputation 2010 rating, in particular, is based on the trust respondents have in the company featured in the survey. In addition, the results of the study are based on how the image of a particular structure is perceived by representatives of the business community who enjoy trust in their environment.

Thus, the state concern Gazprom received the largest number of negative ratings - it took first place among companies with a negative reputation in the business environment. As Timofey Surovtsev, head of the w-city.net portal, explained, “the company has an ambiguous reputation. According to respondents, it does not improve it at all, and does not consider it necessary to work with public opinion, it is not socially oriented." According to the expert, in the minds of most people the company occupies the position of a “celestial being.” “Companies that distribute natural resources that belong to all citizens of the country through non-public schemes, as a rule, do not have a good image,” notes interlocutor site.

“There is an excellent English proverb - “Without publicity there is no prosperity” (Without publicity there can be no economic prosperity), - marketing and PR specialist Konstantin Goloshchapov comments on the results of the rating. - Of course, such giants as Gazprom or Transneft "The 1st position from this proverb is not needed at all, since with the 2nd position everything is always in perfect order. At our expense, really."

Companies with a negative reputation:

Good reputation

Among the companies that received the largest number of positive ratings, the cellular retailer Euroset took first place. “The reputation of a company is very often linked to the reputation of its leader, and this is just such a case. The results of the study indicate that the business community sympathizes with the retailer’s ex-co-owner Evgeny Chichvarkin. The scandal associated with Euroset benefited its reputation.” , notes Timofey Surovtsev.

Let us recall that in November 2010, the jury of the Moscow City Court unanimously found the defendants in the Euroset case, whom the investigation accused of kidnapping a freight forwarder, not guilty. Later, in January 2011, Supreme Court confirmed the acquittal, and . Now "Euroset" on Londonskaya stock exchange.

Companies with a positive reputation:

Meanwhile, companies that appear in the negative part of the reputation rating have more than once been included in various global ratings of companies. Sberbank is in the top 100 expensive brands in the world according to Brand Finance, as well as among the 20 most valuable global banking brands; the magazine estimated its value at $12 billion.

The brands of Gazprom and Rosneft also appeared in the ranking, although only in its tail. Gazprom took 208th place, Rosneft - 370th.

And two companies from the “positive” part of the reputation rating, along with Apple and Facebook, were included in the 50 most innovative companies in the world according to Fast Company. Thus, Yandex took 26th place, Kaspersky Lab - 32nd.

But not a single Russian player was included in the global ranking of companies with the best reputation according to Fortune magazine.

Found a typo? Select the text and press Ctrl + Enter