Where should you start when you want to do business with China? This is main question that beginners ask themselves. We will try to open the topic together with a person who succeeded and who successfully runs a business selling covers for mobile phones.

How D. Belousov developed a business on mobile cases

This is Dmitry Belousov, an interview with Andrey Skipor from Guangzhou from the market of mobile cases.

Dmitry asked for an interview. I came to him to buy covers. And he said that the history of the business might be interesting. Who is he, what do we do, why did I come to Guangzhou. Well, in general, tell about the matter.

I'm from Abakan, I sell smartphone cases. This business is called a cover market. Saying such a name. On the this moment two departments. One in Abakan, selling covers, and in Pyatigorsk. He also helped his two friends open departments in Yaroslavl and Kaliningrad. Back in November, we will open shops for the sale of covers in Omsk and Vologda for two friends.

How did the idea for the covers come about?

It all started with buying used iPhones from America through ebay. Brought and resold them. It's still a student. In parallel, since people come to buy iPhones, you can sell some kind of case, or donate it, which is why I started ordering cases from ebay. Hung it on the wall. I took Velcro on the wall with hooks and put it all over the wall. And hung the cases on the wall. And when people came to buy a phone, they could buy a case as an added bonus.

At the beginning of 14, he opened a department, it was without a name, white. I laid out my used phones and cases. iPhones were sold at the point much worse. I mean there was no difference on Avito to sell or at the point. There was no point in paying rent for a point. It was possible to sell through Avito. And covers in a point were on sale better, than on the Internet. And I decided that I needed to rebuild, sell all used electronics and buy cases with all the money. I have already come up with the name "Chekhlomarket".

About a year later, I decided that I needed to develop a business. I thought that I should go to China and see the market. Went to Shenzhen for the first time. Six months later, I decided to go to Guangzhou. I looked on the Internet that production is also concentrated in Guangzhou. And then Vkontakte wrote to Dima. He said: "I have a ticket, I found you on VKontakte." I entered data about who is doing business in China, or something like that, I don’t remember. The search established Guangzhou. And there was Dima. He wrote: “We are arriving then, a ticket has been bought. Can anyone meet and help guide you to the hotel. Because we do not know Chinese, I do not know how to use the subway. And English is low.

Met Nadia. So we understand this is a relative of Dima. And she escorted to the hotel. Checked in. Then he began to walk himself, just at the hotel there is a market for covers. More precisely, the market for the representation of this accessory for the phone. That is, there are representative offices of factories. For example, if you like some model, you can say: produce such, in such and such quantity. And prices from production are much lower than when buying in bulk. And that is why we are flying to Guangzhou for the third time.

How are things currently

I can tell you about the business itself. In Abakan 12 sq.m. rented. I pay 60,000 for rent, and the average revenue is about 20,000 per day. This is a good indicator for a small town. It is clear that when compared with some metropolis, this is a small indicator. Well, for a small city with 170,000 people, it's good. Plus, there are three competitors in the mall. And they have significantly lower sales figures for cases.

We will also tell you what and how to buy on the market. Well, firstly, we believe that basic English is at least needed. There is no need for any global knowledge.

First, I walk around the market, talking with sellers at the level of “how much does a smartphone case cost? How much is the minimum purchase of one color? What model sheet do you have?” They give it too. I go and look for a few days. We talk to everyone and compare some suppliers with others. We compare prices, model sheets. We figure out for a few days - which is better. Then, when I realized what I needed, I sketched on a piece of paper what I was going to buy. I'm calling Dima.

Continuation from 6 minutes
Channel “Wholesale goods from China – Easy China Business”

* Calculations use average data for Russia

100 000 ₽

Minimum starting capital

From 4 months

Payback

55 %

Profitability

From 25 000 ₽

Profit per month

The number of all kinds of gadgets per capita is growing every year: mobile phones, players, game consoles, players, tablets... Accordingly, the demand for various accessories for all these mobile devices is growing. Covers made of various materials perform two functions at once - protective and decorative. In the latter case, the choice of cases is limited only by the manufacturer's imagination.

How to make the production of covers a profitable and profitable business

However, depending on start-up capital, which the entrepreneur has, he can choose two production options - to make the covers themselves or apply images to existing blanks. In the first case, covers are sewn from genuine leather(preferred option) and leather substitutes.

The cost of one product is 50 rubles, and at retail it is already sold for 250-400 rubles. For sewing covers made of genuine and artificial leather, you will need a small room (about 17-20 square meters) and simple equipment, including sewing machines, cutting machine, punch, button setting machine, pattern embossing device, etc.

As materials for the production of covers, you will need natural and artificial leather of various shades, but of a certain density (the material must be dense enough to protect the contents from minor damage, and at the same time keep its shape well), buttons, Velcro, lining material, rhinestones, key rings, etc.

There are no special requirements for the location of the workshop, but think in advance how and to whom you will sell finished products. If you plan to produce a small amount of covers of a special design made of high-quality leather, then it is better to sell them on your own - through a branded outlet, for example, in the territory of a large shopping center. With sufficiently large production volumes, it is best to work with wholesale companies, specialized stores, retail chains, etc.

Features of the range of cases

Your assortment will consist mainly of covers for mobile phones and smartphones, and to a lesser extent - tablets. Please note: lately, the previously common cases, which are completely made of leather, are increasingly replacing the combined models of book cases with a plastic base for the gadget and a leather cover. In the future, you will be able to significantly expand your range and produce cases not only for mobile devices, but also other leather accessories - cosmetic bags, key cases, bags, etc.

For the organization of such a business will require from 100 thousand rubles. This amount includes the purchase required material, raw materials and minimal advertising (flyers, business cards, ad placement). The best option- if you have stock own premises where you can open a sewing shop. An additional source of income can be sewing covers for individual orders(in fact, this is already an atelier) - non-standard colors, designs, for less common device models, etc.

In addition, you can engage in applying prints to existing blanks. For the production of covers in this way, special equipment is required, which includes a thermal transfer press, an inkjet printer with CISS, as well as consumables - special ink and sublimation paper. All this equipment is quite compact. It can be put even at home or in the garage.

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The process of printing on blanks is very simple and does not require special knowledge and skills. For printing, special blanks of covers will be required. These may not be traditional covers, but bumpers that are worn on a smartphone or tablet. They come in rubber and plastic in white or black. The disadvantage of this direction is associated with a limited range. For obvious reasons, you will not be able to produce printed cases for a large number of device models from different manufacturers.

The financial component of the case manufacturing business

Entrepreneurs do not want to take risks and buy bumpers for the most popular devices: iPhone, iPad, Samsung Galaxy. Covers-blanks are purchased in China with a minimum lot of 500 pieces. The covers and bumpers themselves are cheap, but add to this the cost of transportation and customs clearance. Eventually the cost of the cover with application is 125 rubles. Retail price starts from 550 rubles. and higher. Models with an exclusive design will cost the end buyer 1200 rubles.

As with leather phone accessories, there are two channels for marketing "designer" cases: directly to end customers and through wholesalers. In the first case, keep in mind that the main target audience for such products is teenagers and young people under the age of 25. These buyers can be found on the Internet.

Maintaining groups in social networks and the promotion of an online store will require considerable costs - both time and material. At first, the number of orders will be small (according to the experience of other entrepreneurs, from two orders per day when working throughout the country). Also, you will have to spend your time communicating with potential buyers, sending orders within Russia, or spending money on wages managers who will take on these responsibilities.

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If your production facilities allow you to produce a large batch of cases at once (from 100 pieces), give preference wholesale buyers. By the way, the organizers can also act as such joint purchases. Even with wholesale price at 350-400 rubles for a regular model, your margin will be over 100%, and you will be able to return the money spent faster. The turnover of such a small production is 300-350 thousand rubles a year, and profit - from 25 thousand rubles per month and above, depending on the range, designs, investments in advertising and promotion, product quality and customer service.

Cases for mobile devices are an out-of-season product, but they are in greatest demand during the pre-holiday period (unusual cases are bought as gifts for relatives and friends).

32 people are studying this business today.

For 30 days, this business was interested in 62670 times.

Profitability calculator for this business

The niche of mobile accessories is a competitive environment, but at the same time it is very popular among buyers. The huge demand for various mobile accessories in the form of cases, protective glasses and other things stimulates entrepreneurs to open new outlets and develop this line of business. In today's article, we will look at how to open a mobile phone accessories store in your city and in what directions to work to promote it.

Business format and selection of premises

Depending on the initial capital, you can either open an outlet right away, or test the niche first by working on the Internet. In this article, we will talk about integrated approach which is perfect for both large and small cities.

You don't need to rent a huge room to sell phone accessories, but its location in the city plays a rather important role. For example, good options rent will be shopping centers (you can even rent a shopping island), or premises near food or clothing markets. At first, your main source of attracting customers will be a sign, so you need to choose a place very carefully.

The size of the room can be from 12 - 20 sq.m. Everything will depend on the volume of the assortment. Due to the small area, you can significantly save on costs.

To sell accessories for mobile devices, you will need to purchase equipment for the trade. These are shelves, racks and glass showcases for the presentation of goods. Pay special attention to lighting, as it often affects the buyer's perception of the attractiveness of a particular product.

Range and suppliers

It will depend on the assortment whether your business selling phone accessories will be successful or not. You should work with wholesalers who sell products in various price ranges.

Here is a list of the main product groups in this niche:

• Bluetooth headsets
• Protective films and glasses
• Cases
• Acustic systems
• Universal Mobile Batteries
• Headphones
• Chargers and adapters
• Synchronization cables
• Car holders
• Selfie monopods and accessories
• Batteries
• Memory cards
• Styluses
• Accessories for smart watches and trackers and more

This list can be much wider, depending on the initial capital. In fact, the niche of mobile accessories is quite wide and every year it is developing rapidly, so there should be no problems with the assortment.

Suppliers of accessories for mobile devices can be searched on the Internet. You can work both with intermediaries in your country and order wholesale consignments of goods from China. At the same time, it is better to order through companies that specialize in customs clearance and execution of all necessary documents for this.

Competitors

I would like to say a few words about competition. The market for mobile accessories is competitive and in addition to open stores in your city, it is worth taking into account such sites as Aliexpress, where people order these goods. But there is also another side of the coin. There will always be those who want to come and buy right away, and not wait a month or two for their case or protective glass, and secondly, not everyone understands how it is and what to order on these sites. As practice shows, the market for mobile phone accessories, although it sank a little, after the popularization of Chinese trading floors, but it still remains a very profitable and promising direction.

Advertising

In the mobile phone accessories business, any type of marketing technique can actually be applied. Bright signboard, flyers and advertisements in the media. But one of the most effective methods it can be online advertising. The product is small and inexpensive, it is great for selling on the Internet. Visitors can be attracted with the help of search engine promotion of the site, or with the help of contextual advertising.

How much money do you need to start?

Each of you will have a different amount of investment, but we tried to estimate the level of investment for opening a budget store selling accessories for mobile phones.

• Room rental - $200 - $250
• Taxes - $150
• Salary to the seller - $400
• Initial purchase of goods – $7,000 – $10,000
• Purchase of equipment - $800 - $1000
• Advertising — $200 (+ advertising on the Internet).

How much can you earn?

As you know, the sale of accessories is usually very profitable, because there are high margins. The level of your income will directly depend on the location, assortment and skill of the seller to offer the client exactly what he is looking for. We will give only the average margin for this type of product, which is equal to - from 100% to 300%.

Agree a very attractive indicator. This is why this niche is so competitive.

Findings. A business selling accessories for mobile devices is a great start for an aspiring entrepreneur. A wide range of goods and a high mark-up make it especially attractive.

Any thoughts on this? We are waiting for them in the comments.

Business plan for the sale of mobile accessories on the "island"

* Calculations use average data for Russia

1. PROJECT SUMMARY

The goal of the project is to create a micro-enterprise in Krasnodar. The scope of activity is the sale of accessories for mobile phones on the "island" in a large shopping center. The project initiator is assumed to be self-employed.

The demand for the project's goods is due to the general situation in the mobile retail market: a decrease in the solvency of the population, which led to a decrease in demand for new mobile phones and smartphones. This, in turn, is fueling demand for mobile device repair services, as well as accessories that can be used to personalize a device or protect it from wear and tear.

Investment costs are aimed at paying a rental deposit for three months, manufacturing a trading stand, purchasing goods, as well as forming a working capital fund until the project reaches payback.

Table 1. Key performance indicators of the project

2. COMPANY AND INDUSTRY DESCRIPTION

One of the most striking indicators of consumer sentiment in Russia today is the market for mobile devices - smartphones and tablets. In a stable economic situation, many Russians preferred to change their smartphone on average once every one and a half to two years. In the last two years, the situation has changed dramatically.

Focusing on the indicators of the Opora RSBI Index compiled by Opora Rossii jointly with Promsvyazbank, business sentiment in Russia stopped falling and showed a slight upward trend.

Figure 1. RSBI indicators, 2014-2016

However, mobile retail (b2c-market of mobile devices) indicates a more serious drop in consumer sentiment. For example, in 2015 the main market trends were:

a decrease in the share of the premium segment in total sales against the backdrop of growing popularity of new (largely Chinese) brands; at the same time, consumers preferred to maintain the performance of devices, but not overpay for the brand; the share of traditional smartphone manufacturers fell to less than 50% of total sales

growth in the average retail price of devices - according to experts, it increased by 9% compared to 2014; at the same time, growth was significantly lower than in other segments of the home appliances and electronics market

growth in the functionality of smartphones – the share of devices supporting LTE, NFC, two SIM cards, etc. has increased.

replacement by smartphones of conventional mobile phones, which as of 2005 accounted for 33% of total sales

It was in 2015 that the mobile device market in Russia showed negative dynamics for the first time since 2009: compared to 2014, sales decreased by 3% in real terms. Sales of smartphones increased due to a decrease in sales of conventional mobile phones - smartphones, according to the TrendForce analytical agency, were sold 22% more than in 2014 (in monetary terms).

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At the beginning of 2016, several major players in the mobile retail market at once reported a serious drop in sales in physical terms – by 8.4% in 2015 compared to 2014. Revenue, however, continued to grow due to the growth in the cost of devices. The average cost rose from 8.9 thousand rubles per device in 2014 to 10.1 thousand rubles. in 2015. The share of smartphones with LTE support accounted for about 57% of sales in real terms.

At the beginning of September, 2016 the analytical company IDC published preliminary results Russian market mobile devices for the first half of 2016. Experts note the stabilization of indicators and a return to pre-crisis levels. However, according to IDC forecasts, in dollar terms, the market will not regain its former positions. In the medium term, the market will remain highly competitive and price sensitive.

The main market trends in 2016 include:

continued growth of interest in the functionality of devices (performance, LTE support, photo and video quality, etc.)

consumers have become less likely to change mobile phones (the share of devices purchased more than 12 months ago has increased significantly)

growth in sales of mono-brand chains, decline in sales of multi-brand chains; the retail of mobile network operators is also growing (in the first half of 2015, 21% of buyers purchased mobile devices from operators, in 2016 - 24%)

growth in sales of devices under the own brands of mobile operators; as a rule, these are budget devices made in China

Figure 2. How long ago did you buy the mobile phone/smartphone you use today (according to AC&M)

Figure 3. Structure of sales of mobile devices (according to AC&M)

Summing up, we can say that in the next few years the market is most likely to be in a state of stagnation. The share of multi-brand retail will continue to decline, but it will not completely disappear. The importance of own distribution channels of mobile operators will grow.

These data show a decrease in demand for new mobile electronics, which leads to an increase in demand for spare parts and accessories. Thanks to accessories, you can “revive” the look of even a significantly shabby smartphone, as well as extend its life.

The enterprise is organized "from scratch", registered in the relevant state structures. Placement of a retail outlet - an "island" in the largest shopping center in Krasnodar. The island refers to a retail outlet with an area of ​​2.5 m 2 in the gallery of the shopping center. The project initiator is assumed to be self-employed.

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Krasnodar is a city in the South of Russia, the administrative center of the Krasnodar Territory, one of the largest cities in the Southern Federal District. A major economic, commercial, industrial and cultural center. The population of the city is 853 thousand people.

The largest shopping center of the city was chosen for placement, total area center - 180,400 m 2, retail space - 142,000 m 2; parking for 3,500 cars. On the territory of the shopping center there are: the largest food hypermarket in the Southern Federal District, a hypermarket building materials, furniture store, sports and leisure goods, Appliances and electronics, clothing and footwear for children and adults, bowling.

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The outlet is located in a place with the highest traffic, in one of the central galleries of the shopping center, in close proximity to the food court.

3. DESCRIPTION OF GOODS AND SERVICES

The project implements accessories for mobile phones and smartphones in the budget and medium price segments, mainly Chinese and Russian production. These include both decorative elements (back covers), and functional ones (chargers, portable speakers) and protective ones (protective films, covers). The full list of products (by category) is given in Table. 2. In order to simplify the calculations, the average cost of goods in each category is used.

Table 2. Assortment, variable costs and selling price

	PRODUCT / SERVICE	COSTS PER UNIT, rub.	TRADING MARGIN, %	UNIT COST, rub.
	External batteries
	Back covers
	Protective glass
	Protective film
	Micro SD memory cards
	Portable speakers

Project workers also provide services for sticking a protective film, installing back covers, setting up speakers, and so on. All services are provided free of charge.

Goods are purchased at a wholesale warehouse of a large network wholesale supplier mobile accessories. The warehouse is located in Krasnodar, which greatly facilitates logistics and reduces the cost of goods delivery.

4. SALES AND MARKETING

The target audience of the project is men and women aged 14 to 45 who have a mobile phone or smartphone, with an income level of up to 50,000 rubles. All sales are carried out directly through the point of sale in the shopping center. To attract customers, a specially organized display of goods is used, demonstrating the brightest and most original accessories. In addition, demonstrations of goods are periodically held - for example, the operation of portable speakers.

Additional promotion is carried out through social networks and Internet services aimed at the youth audience, which is the most active segment. target audience. The social networks ok.ru, vk.com and the Instagram service are used. Public pages are created, filled with various content:

useful - tips and tricks for using and caring for mobile phones and accessories (40% of the volume)

entertaining - funny stories and pictures related to the theme of the pages (25% of the volume)

engaging - contests, surveys (15% of the volume)

Publication frequency - 3-4 posts per day.

The competitiveness of the project is based on its favorable location. There are digital equipment stores on the territory of the shopping center, which also offer accessories for mobile phones and smartphones, however, since this area is not their specialization, their assortment, as a rule, is not so deep. Typically, mobile retail store inventory consists of accessories for the latest device models that are directly on sale. Given the fact that the stock of mobile devices in the country is rapidly aging, accessories for older models are becoming in demand. The project takes this fact into account and pays attention to the purchase of such accessories, which has a positive effect on the profitability of the project, since outdated models are purchased from the stock balances of wholesale suppliers at a discount.

Reaching the planned sales volumes - presumably from the fourth month of the project implementation. Break-even point reached by the third month of project implementation. Demand for the project's products does not have a pronounced seasonality, with the exception of bursts of consumer activity in the pre-holiday periods - before February 23, March 8 and the New Year.

Table 3. Planned sales volumes

	PRODUCT / SERVICE	AVERAGE PLANNED SALES VOLUME, units/month	PRICE PER UNIT, rub.	REVENUE, rub.	VARIABLE COSTS, rub.
	External batteries
	Back covers
	Chargers / AC adapters
	Protective glass
	Protective film
	Micro SD memory cards
	Portable speakers
			Total:	266 530	171 220

5. PRODUCTION PLAN

The sale of goods is carried out through a trade stand located in the gallery of the shopping center. Stand area - 2.5 m 2 . Operating stock Goods are stored inside the stand, in lockable boxes. The premises of the shopping center are guarded centrally, so overnight storage of goods at the stand is safe. The main commodity stock is at the initiator of the project, for which a special room is equipped in his house.

The trade stand is made by the furniture enterprise in Krasnodar to order according to individually developed drawings. The design provides the most convenient open display that can attract the attention of visitors to the shopping center. The term of manufacture and installation of the stand (by the manufacturer) is 7 calendar days.

The purchase of goods is carried out at the warehouse of a large wholesale supplier of mobile accessories. Depending on the volume of a one-time purchase, the size of the wholesale discount usually varies, however, the project initiator managed to reach an agreement with the regional management on fixing the maximum discount, subject to a gross monthly purchase volume of at least 150,000 rubles. The planned volume of purchases (according to Table 3 - 171,200 rubles).

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The warehouse turnover is planned at the level of 2-2.5 times a month, thus, 2-3 purchases of goods for a different amount are made monthly. This allows you to more accurately form a warehouse stock, avoid the appearance of illiquid goods, and also increase the turnover of working capital.

The product is delivered in its original packaging. Guarantee period depends on the product category.

6. ORGANIZATIONAL PLAN

All management and managerial functions carried out by the project initiator. He has experience in organizing retail trade and promotion on the Internet. Accounting outsourced. The opening hours of the outlet are 10.00 - 22.00. A shift work schedule is provided - 2/2, respectively, a second seller is required. The selection of the seller is carried out during the preparatory phase of the project. The duration of the preparatory stage is 1 week. During this period, the production and installation of a trading stand is also carried out, the purchase of the first batch of goods is carried out. After that, the operating period of the enterprise begins.

The project has a limited implementation period - five years, after which it is planned to be liquidated with the sale of assets and profit taking. The basis for such a decision is the unpredictability of the development of mobile technologies and the economic situation in the country.

IP was chosen as the organizational and legal form. Form of taxation - Unified tax on imputed income, section 8 "Retail trade carried out through objects of a stationary trading network, which does not have trading floors, as well as through objects of a non-stationary trading network, the area of ​​\u200b\u200bthe trading place in which does not exceed 5 sq.m.

Table 4 staffing and payroll

	Position	Salary, rub.	Quantity, pers.	FOT, rub.
Administrative
	Accountant
Trade
	shift seller
	Total:			$22,500.00
	Social Security contributions:			RUB 6,750.00
	Total with deductions:			$29,250.00

7. FINANCIAL PLAN

The financial plan is drawn up for the entire duration of the project and takes into account all the income and expenses of the project. Income refers to revenue from operating activities; other types of income are not provided for by the project. Annual revenue after the project reaches the planned sales volumes - 3.3 million rubles; net profit (after taxes) - 299 thousand rubles.

Investment costs - 309,000 rubles, of which the project initiator's own funds - 100,000 rubles (Table 5). Flaw Money is supposed to be covered by attracting a bank loan for a period of 24 months at 18% per annum. Loan repayment is carried out by annuity payments, credit holidays - three months.

Table 5. Investment costs

	NAME	AMOUNT, rub.
The property
	Deposit for 3 months
Equipment
	Trade stand
Intangible assets
working capital
	working capital
	Purchase of raw materials
	Total:	309 000 ₽
	Own funds:	RUB 100,000.00
	Required borrowings:	209 000 ₽
	Bid:	18,00%
	Term, months:

Variable costs include the cost of purchasing goods (including the cost of transportation to the project warehouse) and are shown in Table. 2. fixed costs include expenses for rent of space, advertising and depreciation. The amount of depreciation is calculated using the straight-line method based on the useful life of property, plant and equipment of five years. At the end of the project, fixed assets are to be written off.

Table 6. Fixed costs

A detailed financial plan is given in App. one.

8. PERFORMANCE EVALUATION

Evaluation of the effectiveness and investment attractiveness of the project is carried out on the basis of the analysis financial plan, cash flows, as well as simple and integral performance indicators (Table 1). To account for the change in the value of money over time, the discounted cash flow method is used. The discount rate is 3%.

Simple (PP) and discounted (DPP) payback period is 16 months. Net present value (NPV) - 450,964 rubles. Internal rate of return (IRR) – 7.1%. Profitability index (PI) - 1.46. These figures are quite high at a low discount rate. If we take the discount rate as the desired rate of return of the project initiator, the project can be considered effective and attractive to the investor.

9. WARRANTIES AND RISKS

To assess the risks associated with the implementation of the project, internal and external factors of influence are evaluated. To internal factors can be attributed to the wrong assortment. To neutralize this risk, the following measures should be taken:

monitoring of warehouse balances for turnover and liquidity

monitoring feedback and survey results on pages in social networks

competitor assortment monitoring

obtaining data on the most demanded goods from the project supplier

To external factors can include the following:

rent increase

decrease in effective demand

In the event of any of the listed negative scenarios, it is necessary to fix the profit and liquidate the project due to the inability to compensate for the increase in costs due to the profitability of the project.

For 30 days, this business was interested in 62830 times.

Profitability calculator for this business

Today, phone cases are considered quite promising as a business. You can engage in the production and sale of these products. In any case, the profitability of the project remains at a very high level, since even with a simple resale, the margin will be substantial. The cost price of the goods at self-manufacturing and is completely minimal, which makes it possible to make good money.

This line of business is characterized by low costs, an easy organization process and is accessible even for beginners. Therefore, it is worth paying attention to such an idea and think through all the details - whether you will be reselling already finished products Or do your own production.

Business Relevance

Today, mobile phones, and more often smartphones, are an indispensable attribute of every person. Children use them business people, housewives, students, pensioners, businessmen, representatives of all ages and different incomes. Perhaps only babies do not have a telephone. And since such equipment is considered quite expensive for many, it is quite natural to want to protect it from scratches, hypothermia, dirt and damage.

Phone accessories are not only functional protection, but also able to decorate the gadget, distinguish it from the rest of the similar ones. With the help of a variety of covers and stickers, the owners show their individuality, change them depending on their mood, and complement the style image.

With a relatively affordable cost and a wide variety of case models, they are becoming a popular and popular accessory not only among young people, but also among other age groups. For the business owner, there are other advantages of the project:

• minimum investment;
• ease of organization;
• many options for earning;
• there is no territorial attachment, products can be sold throughout the country;
• no need for a large staff, and sometimes the cost of renting a room;
• a high mark-up on goods makes it possible to quickly recoup investments even in the case of resale of finished products.

There are two ways to make money in this area:

1. Make your own phone cases. In this case, you can engage in the production of unique, exclusive accessories that will become an adornment for any gadget model.
2. Buy goods in China, for example, through the AliExpress website, and resell wholesale or retail in Russia. Even in this case, the margin on the goods reaches 500%, which is very beneficial for the entrepreneur.

Which option to choose is up to you. In any case, the project is considered quite promising and interesting. And with a competent process of selling goods, you can count on a stable high profit and gradually expand the range.

Paperwork

In order for your business to turn out to be not only profitable, but also legal, it is necessary to register it in tax office. To do this, choose the appropriate form of activity:

• IP - individual entrepreneurship - requires a minimum package of documents, payment of a small state duty and provides tax benefits.
• LLC or any other form legal entity- more suitable in cases where you want to practice wholesale sales and eventually want to become a regional dealer.

The form of taxation is regulated by the law on retail so always keep certain conditions in mind. UTII or USN options will be more profitable. Be sure to enter the correct OKVED codes, including all types of planned activities:

1. 24 - for the production of phone cases and other accessories.
2. 47 - retail trade.
3. 46 - wholesales.

Depending on whether you will rent and equip any premises for the production or sale of products, you will have to resolve issues with regulatory services - SES and GPI. When hiring employees, you need to register as an employer in some instances ( Pension Fund, FSS, etc.).

Product range

Before organizing a business selling cases for smartphones or making them, you need to decide which product options you will focus on. So, today there are many models of phones that differ in their dimensions, location of cameras, speakers, etc.

There are also differences in materials, that is, what covers are made of. The most popular are:

• Silicone - for their manufacture will require special equipment.
• Plastic - you also need automated devices and the ability to work with this material.
• Leather - more often chosen for expensive exclusive models, sometimes they make additional embossing.
• Fabric - the simplest and most affordable, they can be sewn by hand or on a sewing machine.
• With decorations - beads, stickers, photo printing, drawings and other elements are chosen for decoration.
• Knitted - especially popular in winter, as they prevent equipment from freezing.

Depending on the selected materials, the total amount of the initial investment will also differ. For example, the price sewing machine is 5,000 rubles, and a knitting machine costs 20,000. To work with leather, you will have to spend money on more expensive equipment.

It is advisable to choose professional models of devices, since the speed of manufacturing products, their quality and the frequency of repair of equipment depend on this. Also try to buy good materials for covers. They can be purchased at wholesale bases, in retail specialized stores by means of the Internet.

To make an exclusive case, you will need a variety of elements:

1. Textile.
2. Leather.
3. Leatherette.
4. Tapes.
5. Beads.
6. Yarn.
7. Lace.
8. Rhinestones, etc.

Do not forget about hand tools (scissors, needles, knitting needles, rulers) and additional consumables (glue, thread, zippers). The exact list of everything you need will depend on which version of the production of covers you have chosen. The wider the variety of the offered product, the more buyers you can attract.

Please note that cheaper models will not earn much, but are popular and in demand in the market. But exclusive products will be expensive and profitable, but they are much more difficult to sell. It makes sense sometimes to do work to order, according to individual requests. In this case, you can set the price of the product higher.

Do you need a room?

Depending on what business format you choose, there is also a need for a separate building, room, office, warehouse. If you sell finished products via the Internet, then you do not need to rent anything. You don’t even have to store the products, since they get to the client immediately from the manufacturer. You are only an intermediary.

In the case of purchasing bulk quantities of goods, you can keep it at home or pay for a small room to store covers. If you are engaged in full-fledged production, where equipment and a warehouse are needed, then you will have to rent a room that is suitable in size and equip it according to SES requirements and GPI. Before starting activities, you need to obtain the appropriate permissions from these services.

Staff

The staff also depends on the format of work, production volumes, the method of selling goods, etc. In some cases, it is enough for the entrepreneur to act independently, for example, through sales via the Internet.

But if you decide to open your own outlet or engage in the production of a large number of products, then you will need helpers:

• seamstresses, knitters, craftsmen working with specialized equipment;
• a designer for thinking through unique and inimitable designs, creating patterns;
• implementation manager;
• sellers.

The accounting function can be performed by the owner of the company, outsource this task, or hire a separate staff unit. For large bulk purchases or mass production You will need a loader and a driver. But at the start, you can manage on your own, without hiring people to work, which will significantly save start-up costs.

Sales of products

You can sell finished products in different ways:

1. Through the Internet, which is considered quite popular today, as various phone accessories are ordered in this way. The advantage is that you do not need to arrange a separate room, obtain permits from regulatory authorities, pay rent. At the same time, you can create your own website for selling covers, register groups on social networks, advertise the product using contextual advertising, etc. It is also recommended to use and free boards ads and other available sites for making sales.
2. Sales of products through wholesalers and Retail Stores. In this case, it is desirable to establish personal contacts with the owners of these establishments and draw up long-term contracts for the supply of products.

Remember, the more successfully the price of products is set, as well as the more diverse and interesting the assortment of the goods offered, the higher the chances of a quick sale.

Resale of accessories

If you are not going to produce phone cases, but only want to buy them and resell them for more, then you should think about each step:

• First, find reliable suppliers of goods who are willing to give you the price through bulk purchases. At the same time, make sure that the covers are made of quality materials and fit the most common phone models in your area. Conduct a preliminary market research to find out the preferences of buyers in this regard and not to miscalculate with the selected assortment.
• Organize the sale of goods through a stationary specialized outlet, via the Internet or by arranging a wholesale base of accessories in the region. In order to attract the attention of customers in each case, you need various ways advertising - from banal ads in the media and registration in specialized directories to the dissemination of information via the Internet.

Consider the presence of competitors in the area. Check out their range of products, prices, additional offers. Sometimes it makes sense to create an outlet selling a variety of related products- covers, protective glass, headphones, cables, chargers, flash drives, memory cards, stickers. Moreover, these accessories can be not only for phones, but also for tablets, e-books, laptops and other gadgets.

Financial questions

In whatever format you choose to work initially, you need to draw up a business plan with accurate calculations. In this case, you will know how much money will be needed to organize the project, purchase materials, equipment or finished goods, decide on the need to rent a room and its cost, and be able to assess the profitability of the idea as a whole.

We will not indicate any exact figures, because they depend on whether you yourself will make phone cases and which ones, buy finished products and resell them, trade volumes, have your own store, etc. Therefore, you need to include in your calculations all the nuances to find out the total cost of the project in your case.

It is believed that when selling phone cases, the markup is set at 500% or more. This makes it possible to assume that it will be possible to make money on such a product quite quickly.

The payback of the business comes in a few months, which depends on the initial investment and sales volumes. So for a newbie business This is a successful and promising form of income. The average investment is estimated at 200 thousand rubles.

Video: how to make money selling phone cases and accessories?