Crm systems for business. Paid and free crm systems: rating of the best

CRM - customer relationship management system. It is a set of programs for automating interactions. The system allows you to increase sales, optimize marketing, improve customer service, establish and improve business processes.

It also simplifies subsequent analytics due to the rich statistical base with the ability to visually display the results on various graphs. And thanks to the CRM system, you can control the work of each employee and ensure the standardization of work.

When choosing a CRM system, you should rely primarily on its functionality and their necessity when introducing a particular business. If the set of program features meets all the requirements and business strategy, then the choice of this system will be optimal.

You should also pay attention to whether the CRM system can be integrated into the applicable corporate information system whether there is a possibility of fine-tuning and subsequent refinement, focusing on the needs of the business, etc. Equally important are the ratio of the technical capabilities of the system and the cost of its use, which includes the costs of both acquiring a license and introducing CRM technologies with possible configuration and maintenance.

There are two main types of CRM systems:

1. cloud usage,
2. hosted on your own server.

The first type involves the placement of the system itself on the supplier's server, access to CRM is provided online through a browser or program / application. But there is no way to change the product code (in most cases, access rights setting, integration external systems, setting up reports and changing the design), fine-tuning the system, the need for a permanent Internet connection. But at the same time, there is no need for your own server, constant system updates, and, as a rule, a lower price.

The second type - "boxed version" - involves placing the program products on your own server with all the possibilities of use, including changing the program code (within the framework provided by the product supplier). However, the cost of such hosting and maintenance is an order of magnitude higher, which determines the use of "boxed" versions by large businesses. Small and medium business, as a rule, uses the cloud version in the course of its activities.

Megaplan provides its customers with 2 main tariffs for using the program: for collaboration (including the extended version), as well as a CRM system: customers and sales (including the extended version).

The mode of joint work involves the distribution of responsibilities between employees and control over the performance of work. The system allows you to put things in order when creating projects of varying complexity and establishing links between performers. Discussion of projects, conducting surveys is done in a couple of clicks. The system also allows you to keep documents always at hand, files can be stored both in certain tasks and in shared folders. Existing employees within the system can be divided into specific departments, assign work and rest times to each, and distribute tasks to avoid duplication of functions. Freelancers can be connected to the system by setting access rights in such a way that the confidentiality of information is maintained. Task Scheduler allows you to assign to everyone necessary persons appointments and meetings, allows you to distribute cases in the calendar, and reminders come in the form of notifications by mail or SMS.

The Advanced Collaboration Plan allows you to add the required specific type business fields and lines in the list of tasks and projects, promptly coordinate documents, and create departments and evaluate the work of employees. A distinctive feature of the extended version is the ability to integrate with ActiveDirectory, which allows you to import employees into the Megaplan system.

To work with Megaplan, you only need an Internet connection. The existing mobile application allows you to keep in touch with employees on business trips and vacations. Data encryption allows you to keep information confidential, regardless of how you connect to the Internet. The system also provides easy integration with a number of useful working services, in particular API, mail and telephony, Google calendar.

At the moment, the cost of connecting the classic tariff for collaboration is 330 rubles per connected employee, and the extended tariff is 430 rubles.

As part of the "CRM: Customers and Sales" tariff, Megaplan facilitates customer management, billing and control of the sales funnel. This version can be used in both cloud and boxed versions. To increase loyalty, all information about customers is entered into the CRM system, transactions are made transparently and under the control of the head of the company, the terms and amounts of payments are always at hand. Also, this type of tariff includes all the features of the program for collaboration.

The extended version of the tariff allows you to keep financial records in the system, increase projects, evaluate the work of employees, and also integrate CRM with ActiveDirectory, Oktell and 1C. The cost of connecting the classic tariff "CRM: clients and sales" is 550 rubles per one connected employee, and the extended tariff is 750 rubles.

Bitrix24 provides companies with a complete set of tools that ensure the organization of the company's work.

Work in the system is organized according to the type of social network, which allows even an unprepared user to intuitively understand the program. At the same time, the possibility of distributing tasks, monitoring their implementation, along with maintaining the capabilities of a regular social network remains: a live feed of events, communication, notifications, exchanging likes and photos, as well as thanks to other employees provided through the Extranet.

Tasks are set in a classic way, which allows the manager to control the progress of work, compliance with deadlines for tasks and projects. Management takes place online, which allows, as necessary, to change and refine the necessary tasks, distribute roles in their execution, take into account the employment of employees, and also receive reports in a convenient form on time. Setting tasks is possible both from scratch and according to pre-prepared templates, including basic ones. The calendar and task scheduler allow you to timely distribute tasks among performers, hold meetings, planning meetings.

Communication between employees, as well as the manager and performers is made in the form of a corporate messenger and the possibility of video calls. The system can be used both as a mobile application and as a desktop application.

Directly CRM allows you to combine any channels of communication with customers (calls, mail, appeals, payment) in one window by connecting to the system itself, while saving data will occur automatically. Each client in the system has its own profile, which contains its entire history of calls, and statistics allow for analytics and load control. The reporting system shows a complete picture of work by category and in summary form. The toolkit makes it possible to account for customers, track orders and offers, pay, and also automate business processes.

The cost of using the Bitrix24 system depends on the type of version used and the specific tariff. The cloud version can be used for free, but this imposes a number of restrictions. The cost of classic tariffs varies from 990 rubles per month to 10,990 rubles, while an unlimited number of users can be connected to the system, and the difference between the tariffs (Project +, Team, Company) will be expressed in the volume of the cloud and the range of opportunities. The boxed version costs from 59,000 rubles to 699,000 rubles, depending on the tariff (CRM, Corporate Portal, Enterprise). The difference between the tariffs lies in the number of connected users, the ability to work through the extranet, the use of multi-departmental and web cluster.

3rd place. CRM Simple Business

Simple Business CRM makes it possible to manage customer relationships and sales processes in accordance with the needs of the company. The system allows you to maintain a client base, reminds you of calls, provides calls and mailings, has a number of templates for documents, a sales funnel, a reporting system, allows you to connect requests from the site directly to CRM, etc. There is also the possibility of task management (the entire cycle from creation to acceptance of the work performed, while monitoring execution throughout the entire cycle), personnel management (employee work statistics, company organizational structure, reports, work control, calendar and task scheduler), there is a system communications (telephony and mailing, video conferencing), document management (creation, storage, downloading of files of any formats) and content management system.

Built-in financial module makes it easier to manage accounting organization, allows you to work with a warehouse. The system allows you to maintain a table of goods, shows complete information on transactions, allows you to analyze sales through a funnel and a number of charts. In the system, you can draw up acts of reconciliation of settlements, fixing the payment of invoices, and visually have information on the movement of the company's funds by periods. The warehouse allows you to track the movement of goods, plan purchases and determine the profitability of certain goods.

Conventionally, there are 5 versions of the program: 2 desktop applications (for Windows and Mac OS), 2 mobile applications(iOS and Android), as well as a web version. Depending on the tariff, the capabilities of the system vary. The Free plan assumes a free connection, however, the possibilities are limited to only 5 connected employees, cut down on the amount of memory and client base, as well as weakened communication. Cloud versions of Pro and VIP (1,990 and 3,990 rubles per month, respectively) provide connection of an unlimited number of employees and give great opportunities to work with clients and control over work. The boxed version of the program costs 29,900 rubles, allows you to connect 30 employees and transfer the system to your server.

place. retailCRM

Another rather interesting CRM, but this time with a focus on e-commerce.

If you own an online store or collect leads using a landing page or Instagram, you should pay attention to RetailCRM, because this system has a powerful module for collecting and processing orders from all popular social networks (Vkontakte, Facebook, Instagram) and messengers (Telegram, Viber and WhatsApp) in one window. Using this functionality, you can not only distribute customer interaction tasks among your employees, but also simplify their work by enabling the ability to make auto-replies and reminders.

In addition to the ability to segment customers, which is standard for any CRM, RetailCRM has another interesting feature - monitoring the performance of your employees. With its help, you can quickly determine how effective one or another employee of your online store is.

Today, RetailCRM clients are already more than 10,000 online stores from all over the CIS, which in total process more than a million orders every month. In addition, this system already now supports more than 80 integration options with all kinds of CMS, delivery services, telephony and other services.

The cost of using RetailCRM varies from 1500 to 1900 rubles per month for each connected user, depending on their total number - the more you work, the less you will pay for each account. Optionally, you will be given a 14-day trial period. However, if you are a novice online businessman and are not yet sure that your online store will be able to generate a sufficiently large number of orders, then you can use the demo version of this system for free.

Domestic cross-platform CRM-system for the full automation of all business processes with a fairly flexible functionality and the ability to create a solution for your needs.

Key features of the Client Base include:

• table builder,
• IP telephony,
• creating and conducting mass mailings on customer base,
• multilevel database filtering,
• reminders,
• calendars,
• document generator,
• data import and export,
• backup and program log.

In addition to the basic features, using the store ready-made solutions based on ClientBase, you can transform this CRM to meet the needs of a beauty salon, dentistry, real estate agency, etc.

To date, this system can boast that more than 120,000 people are already its customers, and every day this figure is only growing.

If you want to use ClientBase to control business processes, then 7 tariff plans at a price of 1500 rubles / month and up to 12000 rubles / month. Also, if for one reason or another you do not want to rent an account on the server, but want to immediately buy a boxed version of the program, then depending on the tariff, its cost will be from 13,500 rubles to 126,000 rubles.

Regardless of which option you choose to work with the Client Base, you will receive a free trial period of 10 to 14 days and training in working with the program.

SugarCRM is a commercial open source CRM system. This determines its individuality for each business, since open source allows you to customize the system for the needs of any organization, which is not available in the vast majority of existing CRM. Also, along with changing the code, the user can modify the old and create their own new modules, thanks to a special module that provides visual development (Studio), which comes with the system.

The system works through a web browser. Accordingly, the program is implemented by the owners as SaaS.

The system is distributed on a free and paid basis. The functionality of the free version is limited, only basic functions are presented to users, such as a project calendar, setting tasks, managing documents, mail, invoices and transactions, etc. At the same time, the period of using the free system is 7 days, after which a license is required. Paid versions (Corporate, Professional and Enterprise) allow you to connect additional modules that simplify the interaction between employees and customers of the company. In particular, it is possible to integrate with Microsoft Outlook, work with the mobile version of the platform, work offline, form teams to complete projects with complex connections and control access rights, access an improved reporting system and configure modules.

The main modules in the formation of sales are counterparties, contacts and deals. Data is entered into them either directly or by converting previously entered information.

To build relationships with counterparties, the system uses the "Events" module. It handles calls, appointments, tasks and notes. Notes are used, as a rule, to fix nuances when working with other tools.

The main modules allow the user to interact with customers through flexible planning and recording of events, sales analytics, additional modules allow you to organize mass mailings, store documentation, create various projects, optimizing routine business processes.

The base language of the system is English. However, the current localization software allows you to work with many major languages, including Russian.

Quite an interesting and multifunctional platform for comprehensive control of processes in your business and interaction with customers. According to the creators of WireCRM, this system is a "single window" with which you can manage almost all aspects of your business.

To date, this CRM can offer its customers more than ten different modules: a scheduler, customer accounting, sales accounting, goods and services, mail integration, telephony integration, billing, act generation, and much more.

In addition, WireCRM has quite flexible modules for integrating with the client site (html forms for collecting contacts) and API, and this system scales well to suit your needs with the help of the application store, thanks to which you can connect one or another application for extension functionality in just two clicks.

For novice users, WireCRM has prepared a month of free testing of the service.

This system has only one tariff plan and a month of use will cost you 499 rubles for one connected account. For this money you get full functionality, without any restrictions.

Previously called bpm "online sales.

BPMonline is a comprehensive solution that allows you to optimize business management in three main areas: sales (full cycle management, starting with leads and ending with a finished contract), marketing (determining customer needs and their subsequent conversion into deals) and services (using ready-made processes to organize a service ).

The system supports organizational solutions for 24 business sectors, from manufacturing and services to pharmaceuticals and microfinance. The main advantages of the system are the availability of ready-made business processes, a single platform for the main lines of business and a convenient modern interface.

BPMonline sales allows you to manage sales of any complexity with the same efficiency: both short orders and long corporate deals. Full cycle management is carried out, including using ready-made solutions.

Creating sales and placing orders takes place in a few clicks, the system allows you to manage employees directly, all of whose work is transparent. Dashboards help track the pulse of sales, as the system includes a set of necessary metrics to ensure that the right management decision. Working with the sales funnel is easy, and deal tactics can be adjusted on the go.

Depending on the complexity of the sales process and the company's policy, there are different tariffs for the BPMonline sales product. Small companies can use the team plan, which is ideal for long-term direct sales, the cost of use is 950 rubles per month for 1 user. The commerce tariff is used by companies with short sales cycles, its cost reaches 1,250 rubles per month, while the enterprise tariff serves as an optimal tool for medium and large firms with many different sales channels (the cost is 2,500 rubles per month).

BPMonline marketing allows you to manage multi-channel communications to determine customer needs. Customers are guided through all stages of the funnel, from the definition of a need to the transfer to a sale. The system allows managers to focus only on really ready-to-sale leads. In particular, lead management, client profile, event analytics, segmentation, etc. are available. target audience and the start of the mailing takes place in a few clicks, and the effectiveness of nurturing and the flow of new leads (dynamics) are automatically evaluated using the built-in analytics toolkit.

The cost of the service is determined by the number of users and contacts in the database. For example, the minimum subscription cost per 1 user and 1,000 active (used for marketing activities) contacts is about 50,000 rubles.

Finally, BPMonline service provides a set of ready-made service management processes. The direction is divided into customer service management (improves work automation), as well as a service center (suitable for large organizations that provide services to both customers and departments, taking into account ITIL recommendations). This area includes data management, business processes, appeals, releases, etc., as well as omnichannel communications and a client profile. The cost of the customer center is 1,600 rubles per month per 1 user, and the service enterprise - 2,850 rubles.

Microsoft Dynamics 365 is a set of intelligent applications divided into several areas. The main ones are: sales, marketing and customer service.

"Sales" gives the opportunity to use analytical information in decision making. This allows you to increase the speed of sales, identify potentially ready-to-buy customers. Signals from Office and Dynamics represent the current state of the relationship with the client and possible risks, allowing you to choose optimal solution. Attracting staff, managing relationships, optimizing sales make the service as efficient as possible. The main advantages are, first of all, the automation of the preparation of proposals and the processing of orders, as well as the maintenance of customer profiles, which indicate meetings, negotiations, sales schemes, etc.

Effective business management depends on how competently specific tasks are solved. That is why it is worth figuring out which CRM system is better. There are really quite a few of them, so it is worth considering both the pros and cons.

Bitrix24

It is regularly included in the top CRM systems and rightly so. First, it is accessible to the majority. And not only in connection with the fact that it is free, but also in relation to development. Secondly, it is multifunctional, and its toolkit is constantly expanding.

Features and functions

Bitrix24 has really great opportunities. Thanks to her, you will be able to:

• create projects and work on them in teams thanks to a convenient system for adding observers;
• set tasks and monitor the implementation process;
• develop plans and reports;
• create documents;
• establish a rapid exchange of information within the corporation.

Price

Bitrix-24 is free. Moreover, this is the only system in Russia with such functionality, which you can use freely. However, it has additional features, for which you will already need to pay extra from 5490 rubles per month.

Advantages

This system has a lot of advantages. She is:

• convenient, even a beginner can master it;
• multifunctional, suitable for most different tasks. If you wish, you can both make sales and upload corporate photos there and discuss plans for collective holidays;
• accustoms employees to a single common space in which customers can be involved;
• easy to integrate with other systems;
• is able to recognize faces from cameras, which is very good for traffic control.

disadvantages

Bitrix24 also has certain disadvantages. This is:

• a large number of possibilities, making it easy to get confused;
• on weak laptops and PCs it can slow down;
• integration with 1C is possible only in the paid version;
• telephony is quite expensive.

amoCRM

Features and functions

When studying the functionality, it immediately becomes clear that the system is set up entirely for sales. In it you can:

• create deals;
• control them;
• make reports;
• enter information about the client;
• call directly from the system.

It is quite possible to increase the basic functionality of amoCRM due to a competent approach to integration. In general, everything is quite simple.

Price

Available for 2 weeks for free as a demo. Then you will need to pay for each employee from 499 rubles. Please note that amoCRM has a very well developed pricing structure.

Advantages

The strengths of the system include:

• ease of setup (since we are talking about a cloud system, you can install it yourself, no outside help is needed);
• ease of use, much is intuitive;
• ideal for sales.

disadvantages

There were some downsides too:

• sharpened directly for sales, other areas are practically not developed;
• the technical support service is weak;
• a limited number of report forms, while you can not add your own.

"Megaplan"

This option is often referred to as one of the best CRM systems for businesses. The developers position it as universal, that is, suitable for all companies. There is only one restriction: there should be no more than 500 employees.

Features and functions

The functionality of the system is quite rich:

• setting goals;
• creating plans;
• sales control;
• tracking what is happening on the charts;
• sending notifications to clients.

Price

"Megaplan" is quite simple in terms of tariffs. As usual, an employee will have to pay 550 rubles. If you want to get advanced features - 750.

Advantages

The advantages of "Megaplan" include the following:

• very simple and really friendly interface;
• convenient reports;
• well-thought-out billing system;
• well-designed workspace.

disadvantages

Not without cons:

• integration with almost all popular services is paid;
• technical support works poorly, ignores consumers.

SalesapCRM

One of those systems that invariably enter the top in Russia. Multifunctional, convenient, well suited for sales and for collecting all information about the client in one place.

Features and functions

The functionality is pretty well developed. The system can:

• work with sales funnels;
• save customer data and create your own database;
• create deals;
• manage orders;
• work with the directory;
• control the effectiveness of staff;
• monitor support;
• save and analyze the history of communication with the client;
• create reports;
• import data.

Price

This system is fairly affordable. There is a free version, as well as the ability to get certain service packages at a price of 300 rubles per month, 450 or 600. This affects the available options.

Advantages

Strengths include:

• good functionality;
• excellent opportunity to constantly monitor sales;
• regular updates;
• enough affordable price;
• good job technical support.

disadvantages

Cons of the system:

• with great functionality, it is far from immediately possible to figure it out;
• sometimes errors come out;
• integration is poorly developed in comparison with analogues.

bpm'online

Recently, more and more often this one gets into the reviews of CRM systems. It is quite specific, but provides customers with unique opportunities through a number of modules. If you set it up, it can become quite convenient.

Features and functions

First of all, the system is focused on sales. It can work with:

• sales;
• orders;
• contacts;
• counterparties;
• LEADS.

Price

Among all systems is, by far, the most expensive. The software is available at a price of 13,235 rubles.

Advantages

From strengths This option is worth noting:

• the ability to customize the system in an optimal way;
• a well-thought-out sales script that you can simply follow;
• a large number of possibilities;
• an extensive database that allows you to store a lot of information about the client;
• the presence of a BPM system, which makes it possible to organize sales as business processes.

disadvantages

There are also cons:

• relatively high price;
• it is problematic to configure yourself;
• integration with services raises many questions;
• there are claims to technical support;
• too complicated interface.

Comparison of CRM systems

To understand how all of the listed options really differ from each other, I systematized the information. The table shows all 5 CRM systems:

System	Functions	Price
Bitrix24	A multifunctional system that works as a database and as a kind of social network	From 5490 rubles per month
amoCRM	Basically, the system is focused on sales. For this purpose it is very well sharpened.	From 499 rubles per employee
"Megaplan"	Setting various tasks, creating schedules, monitoring work with projects	From 550 rubles per employee
SalesapCRM	Sales funnels, customer base, integration with other services	From 300 rubles
bpm'online	Focused on sales as a business process. Have a BPM system	From 13 235 rubles

In Russia on this moment There are a lot of CRM systems out there. Therefore, the question of choosing the best is quite relevant. In fact, it is difficult to say which option will be ideal. Each has its own advantages and disadvantages. It all depends on exactly what you need. But there is definitely an opportunity to choose the optimal system.

The global trend towards digital transformation of business is also growing in Russia. Large businesses are implementing advanced CRM and BPM systems to improve operational efficiency and speed up their own activities. Working with business processes, optimizing and automating processes is the key trend of 2020.

We have collected the TOP-5 platforms that are capable of comprehensively transforming large businesses and included them in the rating. Each solution is unique and has successful implementation cases.

Creation

1st place ranking. The best integrated solution for the Enterprise segment. Unified low-code Creatio platform for sales, marketing and service from the domestic company Terrasoft. Creatio allows you to automate and accelerate the business processes of large companies from different industries. For medium and big business 24 ready-made industry solutions are offered (banks, oil and gas, logistics, pharmaceuticals, business support centers, etc.). Cases of successful implementation of the platform in such companies as Tatneft, Dobroflot, EVRAZ, Gazprom Neft, Sberbank confirm the high level of trust of large businesses in Creatio products. Terrasoft is developing its own Marketplace of ready-made solutions and templates to speed up platform integration.

Microsoft Dynamics

2nd place. A powerful solution for medium and large businesses with ERP elements. Integration with applications from Microsoft. Tools for managing sales, marketing and service. Creation and automation of business processes. Ready-made industry solutions for the financial industry, personnel management and HR, integrated service management, sales and analytics. Successful integration into such foreign companies: Unicef, Pandora, HP.

SAP

3rd place. SAP CRM offers a solution for sales, marketing and customer service. Reference work with the entire sales cycle - from planning and strategy development to successful implementation and performance analysis. Work with buyers across all distribution channels, transaction control and a functional planner. A powerful platform for managing marketing activities and brand management has been created for marketing department specialists. Among the successful implementation cases are such companies as Bashneft, Severstal, NLMK, Sibmost.

Oracle Siebel

4th place. A system for large businesses that helps to create a comprehensive corporate IT system to automate all departments of the company. Suitable for front (sales, service, marketing) and back offices (analytics of the company, personnel management). Oracle Siebel CRM allows you to create and automate a company's call center, integrate many third-party services and applications into your business. The company offers ready-made industry solutions for many areas of activity - industry, hotel business, public sector, IT, retail, medicine and others. Successful cases of foreign companies - Bosch Telecom, AOL, Xerox.

sales force

5th place. The Salesforce CRM solution is ranked #1 in the world, as confirmed by analytical agencies such as Gartner and Forrester.

A single platform for sales, customer service, marketing and in-depth performance analytics. The company is not focused on the Russian market and is represented only by integrator partners. This does not allow her to be placed higher than 5th place.

Rating of CRM systems - Evaluation table

Ratings of Gartner and Forrester agencies

The Creatio system in these ratings is called bpm'online (Terrasoft changed the name of the platform in 2019).

Interfaces of compared CRM systems

• 
  SAP
• 
  MS Dynamics
• 
  sales force

Any commercial organization or an individual entrepreneur, sooner or later, in their activities, they face the need to quickly structure information about their customers and have access to the necessary information in the shortest possible time.

At first, such data began to be drawn up in the form of tables, then Excel was mastered for these purposes with its powerful functionality. It would seem that a smart program from Microsoft was able to satisfy all the needs in the formation of a customer base. However, there were significant disadvantages, such as the impossibility of multi-user and remote work, the complexity of the Excel program for the average user and the need to learn it, the risk of data loss. Therefore, seekers of convenient ways of constructing commercial work reached the creation of the so-called CRM-systems.

CRM (Customer Relationship Management) is a system in the form of one or more tables that allows you to control all processes in working with clients. It includes the collection of information, its classification, secure storage, convenient search and filtering, as well as uninterrupted reminders. Any CRM-system seeks to satisfy these needs of its user. But each does it differently.

The CRM overview will show how far business management technologies have gone, and how much they will cost you.

Ideally, a CRM system should help its user to establish full control over the business. Therefore, the more processes it controls, the more useful and versatile it is. The result of the use of CRM is an increase in sales, identifying weaknesses in the company, increasing employee motivation, and increasing control over the results of work.

Microsoft Dynamics CRM

One of the most powerful business management programs. It can be customized for any company requirements. Microsoft Dynamics CRM is very popular in large companies. It's practically a development environment. It is equally in demand both for the sphere of sale of services, and for the commodity sphere. Wikipedia says about this CRM that its last version was released in 2013, today there is support for 41 languages. Microsoft Dynamics CRM often wins CRM comparisons due to its versatility. It can be used for the work of a great variety of sales managers, service specialists and other employees. However, this will require fine tuning and special installation knowledge. This sales management system costs 3250 rubles per month per user.

• Access from any device via the Internet,
• Ability to customize for any task,
• Reliable data security.

• Difficulty of setting
• Price.

1C CRM

This system works in symbiosis with 1C:Enterprise resources. Its use fully automates the process of doing business in an environment that is known to everyone Russian accountants and managers. Price: Basic version for an individual entrepreneur - 3300 rubles, the version for a large business will cost 31,200 rubles for one workplace. The system is ideal for large organizations involved in the promotion of goods, especially with a large assortment.

• Integration with 1C:Enterprise,
• Convenient interface
• Full and transparent management of all processes in the enterprise,
• Powerful data analysis system.

• High price for big business
• Difficulty of implementation and use for small and medium organizations,
• The need for detailed training of employees.

Terrasoft CRM

Terrasoft CRM is recognized as one of the best CRM systems in the world. In 2011, the CRM IDOL rating put it in first place among others. It is the market leader in the CIS countries. Produced by a Ukrainian company. It is used in many well-known large companies, for example, Yandex, VTB, Tele2. Well suited for the service industry and for managing the marketing department. The cost for one user starts from 1000 rubles and more, depending on the modification of the program. It has 25 ready-made industry solutions for the main business areas. One of the most expensive systems. The cost per user for a year will be 17,500 rubles.

• Job templates for various industries,
• Possibility of fine tuning
• Large selection of pricing options.

• Complexity of setup for small businesses,
• High price,
• Inability to issue an invoice and acts of work performed.

Zoho CRM

The most popular CRM systems Zoho CRM - photo

An online system that does not have a desktop version. Because of this, it cannot be customized for all user needs. Suitable for freelancers, entrepreneurs and small organizations. For businesses with up to 10 people - completely free. The cost for more users starts from 700 rubles. Zoho CRM supports integration with Google Adwords, and is also capable of doing website and social media analytics.

• Low price,
• Free for 10 users,

• Work only through the Internet,
• Lack of fine tuning

vTiger CRM

Another CRM system that works via a web interface. It is open, that is, it is possible to fine-tune it. It did not develop as an independent system, but became a derivative of SugarCRM. Designed for small and medium enterprises operating in the service sector. Available in Russian, although it was created in India. The cost starts from 700 rubles. It integrates well with the Asterisk service. This is a service telephone communication to create call centers in organizations.

• Open to programmers
• Ideal for small businesses
• Low cost.

• Customization requires specialized knowledge.

SAP CRM

The most popular CRM systems Sap CRM - photo

Sap CRM is able to handle any amount of work and tasks. Has batch connection functions. Settings are easy to add and just as easy to turn off unnecessary ones. Has powerful analytics. Ideal for medium sized companies. Allows you to create a unified informational space about all products, prices and services. Because of this, it is well implemented in companies with a large range of products.

• fast implementation,
• Powerful customization tools.

• Poor developer support for Russia.

Bitrix CRM

The most popular CRM systems Bitrix CRM - photo

Powerful CRM system. The developer provides a large package of additional features. For example, a virtual PBX. Orders can be managed with mobile phone. The system allows you to create a kind of corporate social network, where communication and discussion of projects with any employees is possible. At the time of writing this review, the Google search engine for the query "CRM" in the first lines issued exactly Bitrix CRM. Its main difference from other systems is that it is free, but only for companies of up to 12 people. Therefore, Bitrix CRM is perfect for entrepreneurs and small firms, especially online stores created on the basis of Bitrix. For larger companies, the cost will be approximately 5,000 rubles per month for any number of employees.

• Access from any device
• Free for small organizations
• Great functionality.

• High price for medium business,
• Complex fine tuning
• overloaded interface.

Siebel CRM

The most popular CRM systems Siebel CRM - photo

A very popular American CRM system in the world market. It already has over five million users. Able to integrate with any corporate programs. It has a large number of ready-made template solutions for different types business. The functionality can be extended using plug-in software modules. With its help, you can identify "problem areas" in business processes through powerful analytics. The system works in a browser window. Easily copes with maintaining several tens of thousands of clients.

• fine tuning,
• More than 20 template solutions,
• Expand functionality with modules.

• Difficulty in fine tuning.

Rarus CRM

The most popular CRM-systems Rarus CRM - photo

domestic program. It interacts well with 1C:Enterprise programs, as it was developed on this platform. It has all the qualities of a premium CRM system. It will allow you to save the entire history of working with the client, remind you of all events in time, and provide in-depth analytics. Provides wide functionality for working with phone calls and customer surveys. With it, you will know everything about your client at all times! The program is perfect for creating a cold sales department or a call center that works according to call scenarios. Has its own mail client. Fax messaging is available. If necessary, arrange remote access to the program. Rarus CRM has a wide price range due to various modifications. The minimum equipment will cost 4500 rubles.

• Integration with 1C:Enterprise,
• Deep analytics,
• Remote office available.

• Difficulty of implementation
• overloaded interface,

Sugar CRM

The most popular CRM-systems Sugar CRM - photo

Powerful, but not focused on the Russian market CRM-system. However, its Russification is available. The program can send mailings to email addresses your clients. Her distinctive feature is the possibility of installation on different Operating Systems. If necessary, Sugar CRM can be transferred to another computer without loss of performance and data. The CRM system has been developing since 2004. Due to the open license, its independent refinement and customization is available.

• Work in any operating systems,
• Quick recovery in the event of a "fall" of the operating system,
• A fully functional free version is available.

• Orientation to the English-speaking market,
• Difficulty of implementation.

Retail CRM

The most popular CRM-systems Retail CRM - photo

It is positioned as an excellent CRM system for online stores. The way it is! Detailed reporting on the work of an individual manager or the company as a whole is provided. Happy with the price of the product. It depends on the volume of work of online stores, on the number of orders passing through the program. The more orders, the lower the price. In Retail CRM, you can generate any documents related to the sale, such as an invoice. The system can independently send letters and SMS to customers. Therefore, back in November, you can set up a New Year's mailing list with congratulations and be sure that the program itself will congratulate all counterparties at the right time. It is also possible to set up automatic distribution of responsibilities for maintaining clients, depending on the workload of managers.

• Ease of setup
• Low price,
• Ability to send SMS and emails.

• Not suitable for other business niches.

Asoft CRM

The most popular CRM systems Asoft CRM - photo

One of the oldest and most reputable CRM systems. It can be customized for any business processes. There are many different versions of programs for various kinds business. Including there are special modifications for banks, real estate offices, transport companies. There is also an option to install a free version. Its functionality is limited, but sufficient for single-user use. The manufacturing company, in addition to CRM itself, offers a unique electronic document management system for large organizations, an electronic encyclopedia for creating a corporate knowledge base, a service for conducting online seminars and conferences. Asoft CRM allows you to create an ERP system in an organization, that is, to automate all business processes. A single information environment is created due to the possibility of integration with 1C. The license price starts from 4500 rubles for 5 users and decreases for more employees.

• Variety of modifications
• Customization for a specific type of business,
• Availability of a free version.

• High price for small firms,
• Overloaded and not intuitive interface.

Galloper CRM

The most popular CRM-systems Galloper CRM - photo

Simple CRM system. Developed since 2008. The creators position it as a system that is easy to handle. This is a great solution for individual entrepreneurs and small companies. For the first, by the way, the program is available for free on the developer's website. For multi-user mode, the program is available at the following price: 4400 rubles for the server software core + 4500 for each user. The program allows you to work with phone calls - record, make a call directly from the program. Integration with 1C is also available. At the same time, training of managers in 1C skills is not required, because all operations are synchronized automatically and without human intervention. According to the developers, you can implement Galloper CRM in 15 minutes. And in the future, fully customize to the requirements of a particular business.

• Free version for one user,
• ease of learning,
• Rapid implementation.

• Not suitable for large enterprises.
• High price for medium business.

Travel CRM

The most popular CRM-systems Travel CRM - photo

An industry-specific CRM system designed exclusively for travel agencies. But the program is absolutely free! At the same time, its creators offer great customizable functionality. Most of the functions are available when connecting additional modules to the program. With the help of this program, you can get acquainted with the capabilities of CRM-systems. For large companies, its functions will not be enough.

• Absolutely free

• Tailored to one industry
• Will not satisfy all the needs of medium and large businesses.

fresh office CRM

The most popular CRM systems Freshoffice CRM - photo

This CRM system has been developing for about 10 years. During this time, it has become a full-fledged, multifunctional and convenient program. Developed by the Russian company SMTsoft. It is used in their work by well-known radio stations (Our Radio, Russian Radio. Echo of Moscow). The system has a virtual PBX, a version for mobile devices, chat and other useful features. The cost starts from just 430 rubles. A local version is also available for ordering, which can be configured on your server. The developers guarantee a high degree of reliability of the organization's data storage in cloud services. For this, the Microsoft Azure cloud is used. All customers receive free support for the entire period of using the program. The system makes it possible not only to keep records and analyze sales data, but also to conduct a dialogue with the client directly from the program.

• Lots of useful little things
• Reliability of data storage,
• Convenient interface
• Low price.

• Difficulty in customization
• slowness of work,
• Lack of ability to assign tasks to employees.

Sales force CRM

American business management system. It is very popular with Western companies. Successfully conquers the markets of other countries. However, the developers have already tarnished their reputation, and the credibility of the program has fallen. This was due to the fact that a few years ago there were leaks of confidential customer data from the system. In this regard, the security level of Salesforce CRM has been increased. Today, this system has a wide range of functions, many of which are connected using modules. Integrates with Outlook, Gmail. A cloud is provided for data storage of 1 GB for each employee. The price for the program starts from 1700 rubles.

• Implementing quickly
• Has powerful functionality
• There is a Russian version.

• High price,
• Complicated setup.

Regionsoft CRM

The most popular CRM-systems Regionsoft CRM - photo

A worthy version of a business management system for individual entrepreneurs. It has all the functions of modern CRM-systems. Supports cash flow accounting. Integrates with Skype. Has advanced features for planning personal affairs. To do this, calendars and task lists are used. Industry versions of the program are available. For example, for television and radio, for cafes and restaurants. The godsend will be Regionsoft CRM for transport companies. The program has the ability to install GPS-control over cars or cargo. The system allows you to maintain full control over your business, with the exception of accounting. Provides detailed and interesting sales reports. It also differs in that it can be quickly implemented in business processes. Requires minimum to work. system requirements, which guarantees the speed of work. The cost of the program ranges from 4300 to 15800 rubles, depending on the version.

• Many industry versions,
• Implementing quickly
• High speed.

• Difficulty of implementation.

Monitor CRM

The most popular CRM-systems Monitor CRM - photo

Developers aim to use Monitor CRM to increase sales. This Russian program has wide interface settings for each user. The system has full functionality for any business and several interesting features. There is a map of contractors - customers are marked on the map of the city. In addition, the program integrates well with external programs, including the SMS mailing service. Special industry editions of Monitor CRM are available for educational institutions, printing houses and media editors. Developed since 2000. It can be integrated with 1C programs, as well as Excel, Word and Outlook. When purchasing the program, developers give a nice bonus - 3 months of free support, regardless of the configuration. Support includes consultations, updates, problem solving.

• high speed,
• customization,
• Map of counterparties.

• High price
• Difficulty of setting.

CRM Excel

This is not some kind of separate program, it is Excel familiar to all of us from the package Microsoft Office. It can also be used as a CRM system, as discussed above. However, this is only useful for one user. To create CRM in Excel, you need a good knowledge of the program. But you can also download ready template from the Internet. The main advantage of using Excel is the ability to customize it to your needs without resorting to the services of programmers. The wide functionality of the Excel program allows us to talk about it as an independent CRM system.

• For free,
• Individual setting.

• Requires special knowledge
• Applicable for single-user purposes only.

On CRM

Actively developing CRM-system. Well suited for individual entrepreneurs, as it is provided free of charge for two users. Works as an online service. It has standard CRM functions: contact database, reminders, calendar, diary, data export to Excel. The price for small and medium-sized businesses varies from 600 to 10,000 rubles per month. Large companies On CRM functions will be few. Suitable for the unpretentious user. The interface is made in the form of a desktop with "sticky" leaves. Program modules can be placed on the screen as you like. You can leave yourself a reminder in a conspicuous place. The principle of sales management includes the division of all transactions into two types - simple and complex. The second type is sales with a long cycle. They are registered using a different technology. Partners can attach photos. On CRM has good functionality for managing personal projects.

Pros:

• Free for two users,
• Access from any device
• Low price.

Minuses:

• No fine tuning.

What do we have in the dry residue?

This is not all CRM developed today. As you can see from the review, basically all systems offer the same functionality. Sometimes the difference lies only in the interface or in the presence of minor features. Nevertheless, the choice of a CRM system should be approached responsibly. To select the appropriate option, you can use the site CRM.ru . It presents a comparison of CRM according to the main criteria . It should be borne in mind that the best CRM systems, as a rule, are difficult to configure when independently implemented in business processes. It is more expedient to entrust their installation to special firms engaged in the supply of CRM in your region. However, the use of powerful business management programs will bear fruit in the form of complete control of the situation, reducing production costs and the work of the sales department.

CRM systems, the review of which is presented above, are the most popular in the global and Russian markets. The process of choosing the right one always starts with determining the tasks that the CRM system will solve in the organization. So, if your company uses programs from the 1C: Enterprise package, then you can pay attention to CRM solutions that integrate with 1C resources, for example, 1C CRM, Rarus CRM. Then a single information and working field will be formed in the organization. All business processes will be recorded, stored and analyzed using the CRM system.

If you operate as an individual entrepreneur or freelancer, then a simpler and cheaper CRM system that works via a web interface is quite suitable for monitoring your activities. Is it Zoho CRM, Retail CRM or SugarCRM. In them, the quality is fully consistent with the price - there is nothing superfluous, but the functionality is sufficient for small business forms.

When choosing a CRM system, you should take into account interesting statistics. According to the Gartner group of companies, half of the CRMs ever created have already been closed and are not being serviced because they have not gained popularity. Also, statistics show that due to the wrong choice and use of programs in 70% of cases, the implementation of CRM ends in failure.

Top-5 CRM systems

To make it easier to choose a CRM system, we will try to compile the Top 5 of the best of the best. To do this, we will determine for which category of users the list will be compiled. The selection criteria are as follows: we need a CRM for a Russian company of 15 people engaged in promotional activities. In this case, the choice would be:

1. Rarus CRM - thanks to the ability to integrate into the 1C environment, this CRM system is an excellent choice for Russian companies. This is ideal for organizations with only full-time employees.
2. Bitrix CRM - will allow you to control the work of full-time and freelance agents. Unlike the first one, it is more accessible in customization. It can be implemented without the involvement of IT specialists.
3. Terrasoft CRM will fit well into business processes to promote any services. If there is a CRM template for your business area, its implementation will happen quickly.
4. Sap CRM - thanks to its modularity and flexibility, it can turn into a program without extra buttons and fields.
5. Microsoft Dynamics CRM is a solution for ambitious and promising companies that plan to constantly grow and expand. To service it, you will need the help of a specialist.

Paid or Free CRM?

Another important question about CRM systems is how justified is the use of free solutions. Experience and consumer feedback show that using free CRM is quite possible and does not cause any problems. It is advisable for individual entrepreneurs, freelancers and micro-enterprises. However, it is worth using only those offers that also have a paid version. This ensures that the system is supported by the developer, constantly evolving. Completely free CRMs, especially desktop ones, tend to become obsolete very quickly, do not meet the needs of the user and do not have wide customization.

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