Subscribe to computer mailing lists. How to check the names and emails of subscribers before sending out
The newsletter subscription form is the entry gate through which website visitors join the company’s email marketing. The color, size, placement of fields and subscribe buttons, as well as accompanying text, affect the number of subscribers.
It’s a pity that there are no 100% working recommendations like “make a big red button and you’ll have a million-dollar subscription base.” Even the best subscription form in the world may have poor conversion rates. Because other factors influence a person’s decision to leave their email address. For example, interest in the company and its products, reviews of other people about the content of the email newsletter, quality of traffic.
The easiest way to create a subscription form is if you have ready-made samples. You try them on for your project and see what texts, stimuli and features are missing for complete conversion.
Make it beautiful and noticeable
Subscribing to a newsletter is usually not what a person comes to the site for. Therefore, the subscription form will not take center stage on the first screen. At the same time, it should be easy to find the field in which to enter your email in order to receive company news.
Think about where on the site to place the form. For example, closer to the middle or end of the page. This will give the user time to scroll through the site and understand where they are. And by the time a person discovers the subscription form, he will have made a conscious decision about whether he wants to receive any information from you in the future.
If the site pages are long, then gently remind them several times about the opportunity to subscribe. Duplicate the same subscription form. Or, alternatively, post it a couple of times regular form, and closer to the footer, show a pop-up window inviting you to subscribe.
Some companies' email newsletters are a valuable product in their own right, into which writers, designers, and marketers invest their energy. If this sounds like you, then create a separate page describing all the benefits of email marketing.
Encourage people to subscribe
Start with the most important thing: invite them to subscribe to your email newsletter and tell them what you plan to write about. Formulate this text as a call to action in one or two sentences.
- “Subscribe to Gorgaz news and promotions.”
- “Learn how to build ant farms from scrap materials.”
- “Leave your email address and stay up to date with fashion news in the Furniture store.”
Since there is a call, there must be an incentive to perform the target action. These guys, a call with an incentive, work well in pairs. First you call to the forest. And then you promise buckets of raspberries, baskets of porcini mushrooms and other joys of natural origin in specific quantitative terms.
Motivate users to fill out the subscription form - give something useful and free in return. Write as specifically as possible why you need to leave your email address.
- “15% discount on the entire range of pants for new email subscribers.”
- “Subscribe and be entered into a three-car giveaway.”
- “Leave your email and find out about reduced prices for natural fur coats.”
Build trust
Convince users that you can be trusted. Let them not be afraid to tell you their names, email addresses and telephones. Promise not to spam, indicate the frequency of emails, show the number of subscribers and their reviews.
Add a few words about the authors of the email newsletter. After all, these are specific people with names and photographs whom site visitors can trust. It is clear that an Internet marketer is responsible for email marketing in a company. But he works in a team with other specialists, each of whom advises in his own subject area.
Often the subscription form is located in the promotions and news section. It's logical. If a user has entered this section, it means he is interested in promotions and special offers. Most likely, he will not refuse to receive them by mail.
"Transaero"
Subscription form in the news section:
Subscription form in the “Wow-promotions!” section:
If a user watches a section for two or three minutes and does not buy anything, a window pops up:
"Svyaznoy"
La Redoute
Mini banners
The mini-banner leads to a special subscription page. This banner can be animated and placed almost anywhere on the site.
Subscription during checkout and registration
The mechanics here are as follows. The user fills out personal information to place an order or register on the site. At the end of the form, he checks the “Subscribe to newsletter” checkbox.
Sometimes a caring marketer checks the box himself, and the user can uncheck it. But it’s good form when the user ticks the box.
"Agent"
The registration form asks for a name, personalization in letters (full name) or segmentation (gender, type, birthday).
Common mistakes
10 stores out of 100 do not have a subscription form or registration on the site. For example, homeme.ru and audiomania.ru. In 2 out of 10 stores (xcom-shop.ru and kolesa-darom.ru), you can subscribe to the newsletter when placing your first order.
The remaining 8 online stores may or may not require an email address, but nothing is said about subscription.
How to start collecting a database
Subscriber list. In your email platform, create a list of subscribers (sheet). When you place a subscription form on your site, the collected addresses will automatically be included in this list.
Subscription form. Inside the mailing platform there is a function - create a subscription form. There you can configure the number of fields, text and size of the form. The text should tell you what the value of the newsletter is. Useful content (articles and videos) and good discounts on good goods(see examples above).
Placing a form on the site. Select a place on the site where to place the subscription form (see examples above). Place the form code on the site yourself, or give it to the developer. When the form is posted, test it and enter your address. In 2-10 minutes he should be on the subscriber list.
What's next
If you need to divide the database into segments. Many ecommerce projects segment their base at the subscription stage. Statistics say that the more fields, the lower the conversion. And this is logical: than less action you need to do, the easier it is to press the button.
Therefore, in the form you can ask only for email, and when the person has signed up, you can offer to fill out the remaining data in your personal account.
Automatic emails after subscription. The mailing platform can be configured to automatically send one or more welcome emails to a person immediately after subscribing. This could be a greeting from the director, a story about the benefits of the store, or several letters with your best useful articles.
“Subscribe to the newsletter!” - scream pop-ups on information sites. It’s not in vain that they scream, because every subscriber is worth its weight in gold, especially for young projects. Each subscriber is a regular reader who will come to you again and again.
That's only if you run new project, a problem may arise - letters need to be sent somehow. Don’t sit down and do it yourself!
No, you don't need to bother yourself with such routine work. Because they exist special services for mass mailings.
There are a lot of them, and today we will introduce you to the ten most popular ones. Let us first focus on the tariffs of each, but a detailed analysis of the features and advantages is the topic of another article :)
Mad Mimi is a simple service for creating, sending, sharing and tracking emails on the Internet. Founded in 2008.
More than 40 million emails are sent from it every day.
The service offers 4 tariff plans:
Forms, templates, and email themes are available. Mad Mimi uses SSL to protect transmitted information - this is the same technology that banks and large electronic stores use to prevent eavesdropping, falsification or counterfeiting.
Without exaggeration, the most popular service is primarily due to its attractive rates. Operating since 2001, it is trusted by more than 12 million users.
The Russian version of the site is lame, so it is better to come here if you have at least basic knowledge of the language.
If you have 2,000 or fewer subscribers, you can send up to 12,000 emails per month completely free.
Another foreign service for email newsletters, with a convenient and intuitive interface. Uses cloud software technologies.
Streamcontact is reliable: email will be delivered to required time no delays.
Using the service, you can plan mailings, create new ones, conduct testing before sending, track targeted mailings, and send messages automatically.
Domestic service mailing lists, founded in 2002. Very popular among small and medium-sized businesses on the RuNet.
Tariffs for services are quite reasonable:
Provides a visual editor, detailed statistics, full control subscribers, automatic mailing, surveys and testing, and many other useful functions.
Domestic project founded in 2008. UniSender allows you to send both email and SMS mailings, set up letter chains, and embed social media buttons in your mailings.
The service rates are very affordable:
For mailings from 50,000 contacts, conditions are discussed individually.
A unified platform for email campaigns, SMS, push notifications and transactional emails. The service is easy to use and is suitable for solving most standard tasks: sending an email newsletter that can be viewed, including from mobile devices; make a series of letters, create letter templates, conduct testing, and much more.
Beginning email newsletter authors have three problems: what to write, where to find subscribers and how to send them letters so that they don’t go to spam.
Today we will analyze in detail the third component of the mailing list, how to ensure that letters are delivered to your regular readers.
To begin with, let's clearly define the task. Services will be assessed from the point of view of a novice author who:
- There is something to regularly notify your readers about;
- There is a website. (Place subscription forms);
- There is a small subscription base of 200 to 15,000 people;
- It has general idea about Internet technologies.
- What and how to write;
- Recruit your first subscribers;
- Create subscription pages.
Many sites, hosting, CRM have built-in systems that allow you to make regular personal mailings, there are convenient email programs with the same functions, they are easy to install and easy to use. But as soon as the number of letters sent exceeds 50-100, these systems will fail, sending the entire batch of letters to spam. This phenomenon is inevitable, even if you create each letter manually and send it with a personal copy.
The process of setting up your own mailing server is extremely labor-intensive, quite expensive and very troublesome. I won’t dwell on it in detail; let alone repeat this experience, I don’t even want to remember it. Communication with those is equally dreary. support for receiving mail servers and setting up sending servers. Something was constantly breaking, either during reception or dispatch. For myself, I firmly decided that I place hosting and newsletters only on professional services.
I'll start with a recommendation and a gift.
Convenient and polite service sendpulse.com - I recommend it
Based on the results of my research, I chose the new service sendpulse.com For now, I’ll stick with a free account, its capabilities will be quite enough for the next 1-2 months. Then I'll switch to paid. I really liked that immediately after registration there was a call from the manager. There are enough functions for comfortable regular mailing. We have already implemented other services (Landing pages, CRM, etc.) internal services. So the quantity and quality of functions turned out to be optimal for me. For those who only need newsletters, this service will be an excellent working tool. Any beginner can handle everything clearly. At the same time, I have access to the code of the provided component, I can “add it” if desired. (Which happens often)
Everyone who subscribes to our newsletter before September 30 will be enrolled in an introductory course for free and will receive a one-week e-mail marketing course as a gift. As well as access to the sale of distance learning and video courses.
Leader of Runet smartresponder.ru
Closes on November 1, 2016.
This service is preferred by leading information businessmen. Good service with a lot of convenient functionality. You can make beautiful letter templates, structure your database, and create subscription forms.
I didn’t like that in the first plans it was not possible to change the standard subscription confirmation page or add a link to receive a gift. The last time I used it was over a year ago. Perhaps something has changed since then.
Everything is implemented with high quality, understandable, and convenient for beginners. I personally am not very comfortable with such services. They have their own logic and interface, which perfectly helps a beginner, but confuses a “techie” like me. The same technical discomfort was caused by unisender.com and pechkin.com. As a developer, I fully support the policies of these services. The mass inexperienced user should be supported in this way. All three services are good to start with. You can choose the optimal tariff yourself based on the size of your subscription base and the number of letters.
Good stable www.unisender.com
Makes it possible to create beautiful letter templates for mailing, these are the ones I mostly remember. Functionally similar to smartresponder. Works at the same consistently good level.
pechkin.com
I made the impression indirectly; I didn’t work with it myself. According to reviews from colleagues, it is normal and convenient to work. It would be wrong to ignore such a large service. I personally just have no luck with it; when I tried to register, the first time there was a failure on the service itself, the second time there was a failure with my Internet provider.
English-language service mailchimp.com
This service is loved by professionals. Good for free use up to 1000 subscribers. Then there will be problems with payment. For most users, the English-language interface will become an unpleasant nuance in their work, and the logic of foreign manufacturers is not always convenient to perceive.
More than just justclick.ru newsletter
This service can not only send out newsletters, but can also successfully replace an entire team of professionals. It will take several hours just to review the supporting materials. But you can immediately make all the necessary elements and get to work. The lack of a website or technical knowledge will not be a hindrance. To get started, it is advisable to have at least a small client base, since you will immediately have to pay for the account. I am glad to have an affiliate program, visual analytics and competent technical support.
New service with more functionality autoweboffice.com
At first glance, the fullness and scope of functions of this service simply amazed and caused delight. It seems that everything you might need for internet marketing is here.
There were two minuses. The first is subjective, each time you have to confirm your account with a request by email, losing 10 - 15 minutes (the letter arrives during this time) is very annoying.
The second disadvantage cannot be overcome for me, there is no import function client base. This is a service that you need to pay for or add individually. We use many tools for registration; the form of this particular service is not convenient in all cases. It is unpleasant to transfer up to 1000 accounts individually, and accessing the service every time is expensive and inconvenient. If the service administration changes the policy in this aspect, I will be happy to use their services.
On this moment This is the most complete, convenient and modern integrated service found on the Internet. The prices are also encouraging; the rates are affordable even for beginners. There is a trial period of 30 days.
The oldest mailing service subscribe.ru
When the resource rating had already been compiled, it seemed that there was nothing to add to the topic. I had an unexpected thought, check out the services that helped me take my first steps on the emerging Internet. The result exceeded all expectations. One of the two memorable services from 1997, subscribe.ru, did not just end up in place. It continues to provide full, unlimited functionality for legal mailing completely free of charge. A change in design and improvement of the functional interface benefited the resource. I haven’t studied all the innovations yet, but everything I need has already been found. So meet our newsletter on the subscribe.ru service
Most e-mail newsletters look like spam: product catalogs, constant “hot offers” and promotions - this is not interesting to read. In this article, I have selected the best mailing lists on the RuNet, and using their example, I will try to determine what needs to be done so that your letters captivate the reader, and he forgets about the “unsubscribe” button.
1. Evening Medusa
The newsletter of one of the most famous media outlets in the country is published daily on weekdays. Despite the fact that the news on the site is updated 24 hours a day, every evening Medusa's editors compile the picture of the day into one coherent and concise text that is more reminiscent of a story.
Originality of the format
Letters from Medusa is a real daily newspaper, each issue of which is unique and written by an editor from beginning to end. Yes, this approach obviously takes more time to prepare the mailing, but the authors deliberately relied on “humanity”, because they believe that e-mail is a personal space, which for most is already filled with spam.
News that exists only in newsletter format. It is published three times a week, during which time the author carefully and manually studies dozens of media, selects the most important world news and trends, and then puts it all into one coherent story. You can subscribe to the newsletter at expresso.today.
2. Cossa
Cossa is a publication about marketing and the digital environment, the main topics: digital advertising, SMM, search and mobile marketing, web analytics.
Originality of the format
Letters arrive by mail twice a week at two different formats. The first is a regular digest with article titles and links to them, without any description, nothing unusual. The only thing you can cling to in terms of originality is the selection of vacancies at the end of the letter for those looking for work in digital.
The second format is more interesting, although it is somewhat similar to the first, but is framed as a story about the main events in RuNet. It is definitely more pleasant to read than a regular digest. Yes, it’s somewhat similar to Medusa, but it works - the Cossa newsletter, according to the authors, is read by more than 40,000 people.
The most interesting feature of the Cossa mailing list is that sometimes the letter consists of Chief Editor. This means that a person really likes what he does - he is truly passionate. It is at this moment that a piece of the personal appears in the text, which makes these letters the most interesting.
What can you learn from the Cossa newsletter?
Add your attitude to the text - people are interested in people, their emotions and perception of the world. Make “lively” your thing, readers will appreciate it.
3. Megaplan
Megaplan, this is corporate CRM system, but the company has another project - a blog about personal effectiveness, sales and marketing in general, called “Big Plans”.
Originality of the format
Chips and graphic design
Graphic design is the main feature of articles from the Megaplan newsletter. All illustrations are original, created specifically for a specific material. This allows you to better and more specifically convey the idea to the reader. Well, who else will draw Donald Trump as a chameleon?
What can we learn from Big Plans?
Be exclusive - show readers that you are not sending a newsletter for show, but that you really work and care about it. People like to be part of an elite club, to be the first to know about events, all this pleases their pride. Let your newsletter become a tool for this. Release the strongest materials first by mail, or make a new project only in mailing format.
In addition to exclusivity, make the content as original as possible. Start with at least the visuals. Remember, your own illustration, even hand-drawn, is better than one found on the Internet.
The newsletter of the branding agency Punk You is a large text in which the author talks about any topic related to advertising, creatives or brands. By analogy with Megaplan, letters from punks are articles from their blog. You can subscribe using this link.
