The best examples of product advertising. Product Advertising: Successful Examples

Regular user it is very difficult to surprise with something, and even more so, to induce to make this or that purchase. This is especially true for absolutely new and unknown goods. Therefore, manufacturers and marketing firms go to any lengths to promote their new brands in such a congested consumer market. In any case, to attract attention, you need to have a creative approach and a lot of creative ideas. We will tell you more about what a successful advertisement of a product from the new line is like below.

Difficulty in launching a new product

Most PR people know firsthand how difficult it is to promote new product. Especially when dealing with a cult brand. In this case, advertising the product simply forces you to take risks. And, as they say, "who does not take risks, he does not drink champagne."

This is exactly what the creators of the Red Bull energy drink did. First, they came up with a jar that is small in size and looks like a battery. And, secondly, they deliberately increased the cost of the drink (about 2 times) and began to place it not only in the drinks department, but also in others, for example, bread or milk.

Moreover, branded cars with a huge can of drink at the top began to drive along the streets of cities. Behind the wheel sat beautiful young girls. On certain days, they stopped in crowded places and handed out jars of new energy drinks for free. Such complex and unusual advertising of the product brought its results. The product became recognizable and took its place of honor along with such giants as Pepsi and Coca-Cola.

If you want to advance yourself, remind about useful and ordinary things

When promoting a new brand or trademark, traditional approaches are often used that do not bring results. Taxi service companies, for example, are choosing a tactic that has been tried and tested for years, but partly does not work. Most often they publish advertisements in the press, rarely make videos on TV, and even use asphalt to create a stencil with the name of the service and phone number.

However, product advertising does not always have to be the same type and standard. Sometimes creative ideas are perceived by people much better. And skillfully filed and partially veiled advertising, and even bearing a certain benefit to the buyer, will be an excellent tool.

This is the approach taken by a Canadian taxi service called Mike. They didn't just print promotional leaflets with an address, phone number, and brief description services, but also made a kind of map of local cafes and restaurants. A potential client opens such a booklet and sees where the most delicious Viennese waffles are served. And then he reads the phone number and the name of the taxi service that can take him there. Original, isn't it?

There are not many ads

Advertising a new product should be constantly in front of users. This method was used in their advertising by representatives of the well-known marketing company HBO. Shortly before the third part of the continuation of the cult series "Game of Thrones" began to be broadcast on large screens, a huge shadow of a winged dragon periodically appeared in newspapers, magazines, on vehicles and even on the walls of buildings.

Because of this successful, in our opinion, publicity stunt, people simply could not help but think about the release of the new season of the series. As a result, the number of viewers watching the series, struck the imagination of even the most malicious film critics. And the telesaga itself was recognized as the most successful project throughout the history of the marketing company. As it turns out, HBO advertisers know how to make product ads stand out and be effective.

Great ideas don't grow in garden beds.

Sometimes long-standing rivalries are used in advertising for new products. For example, a high-quality advertisement for food products from a farm in Dallas clearly demonstrates a similar trick. On a beautiful poster, you can see fresh vegetables neatly packed in a red box. Notice the similarity? This picture looks like french fries from the famous McDonald's. And this is the confrontation between natural food from the farm and hard-hitting fast food.

An ad that sparks fantasy

Some PR people create ads with a special meaning. And they do it in such a way that different people have the most unexpected associations. For example, this is the case with shoe advertising. When creating a bright poster for TM Brazilia Shoes, a white background was chosen, on which there were female legs in magnificent colored tattoos.

It is noteworthy that they were without shoes. The girl, whose legs are shown in the photo, stood up on imaginary heels. On the one hand, such advertising said that the advertised shoes are so light that you almost don’t feel them. This was evidenced by the birds depicted on the legs and the legs themselves, raised on half-toes. On the other hand, they seemed to emphasize that ordinary Brazilian girls do not wear shoes and this is the prerogative of wealthier ladies. Who knows what was meant? Perhaps the author just liked such graceful female legs ?!

Successful product advertising: examples

The originality of the ideas of PR people sometimes just rolls over. For example, the chewing gum company Orbit turned to graffiti artists for help. Those, in turn, depicted huge faces of women and men on the pavement. At the same time, instead of a mouth, they had pits, drains, sewer and ventilation hatches.

Such advertising of products (photo can be seen below) is symbolic and needs further clarification. In particular, with such drawings, the authors of the advertisement wanted to draw an analogy between a mouth with an unpleasant odor. In other words, if you haven't eaten two Orbita plates, your mouth will be the same as in the picture. Simple and clear.

Before determining the place for delivering motivating information, you need to figure out how to make advertising sell more efficiently. Below we will talk about proven methods that allow entrepreneurs to get maximum results. I must say right away that I am not an advertising genius and did not come up with anything myself, these methods have long been invented and have already proven their efficiency!

What are advertisements for?

Advertising as such has been around for hundreds of years. Even in ancient times, people used advertising to attract potential customers, for example, sellers at fairs composed sonorous and funny rhymes to attract the attention of the buyer.

Advertising created for the purpose of demonstration should attract the attention of the client, accustom him to the appearance and sound trademark so that the buyer has an image of the desired product in his head. That is what they are oriented towards. advertising campaigns most major brands.

Motivating advertising is aimed at a direct response of the buyer. That is, after watching the video or reading the text, the recipient should have a desire to call and order a product or use a service, etc. It directly depends on the effectiveness of advertising, so do not neglect such a powerful development tool.

What is the difference between bad and good advertising text

At first glance, it seems that writing advertising texts is as easy as shelling pears. But in reality, not everything is so rosy. Take a look around: our world is filled with advertising. Wherever you turn your eyes, you will find examples of advertising texts: on the street, in public transport, in social networks etc. At the same time, some ads are striking with a juicy headline, while others you didn’t even pay attention to, not to mention the desire to buy something. This is the difference between good advertising text from bad and ineffective.

Bad ads convey dry information about a product or service to you.

For example, « Farming"40 years without a harvest" offers high quality products: meat, dairy products, sausages. There are discounts. Delivery across the city is possible. Phone for inquiries 5-555-555.

This is how almost most commercial ads look like. Agree, not a very attractive offer, despite the fact that there are no doubts about the high quality of the products. This text is rather pale and is lost among the general mass of such ads.

And if you try to slightly change the flow of information?

“Missed the juicy skewers of fresh meat? Wanted a real village milk, like a grandmother? Farm "40 years without a crop" will deliver products highest quality straight to your home! All you have to do is call 5-555-555!”

Well, how? Sounds much better, doesn't it? Such an ad will definitely attract the attention of a potential buyer. And if he is not going to immediately dial the number of the company, then at least he will remember its name and when he needs these products, most likely the choice will be in their favor.

In any case, practice is needed and over time you will learn how to write the best advertising texts that will cause the buyer to immediately desire to purchase a product or use a service.

The structure of the selling text

Remember how in school we all wrote essays following a strict plan for constructing a text? Here it is exactly the same, although the structure of the advertising text is somewhat different from the school essay.

Any selling text consists of simple elements:

• A slogan that can be both at the beginning and at the end of the text;
• Title (a capacious phrase that attracts attention);
• Main text (the main element of the text);
• Echo phrase (the final element of the text).

When writing any text, try to structure it, i.e. break into logical paragraphs, and if necessary, highlight subheadings. All this is necessary to facilitate reading. Agree, because no one is interested in reading huge, boring sentences, the length of a whole paragraph.

When forming sentences into paragraphs, try not to make them too long either. Optimal size paragraph is 30 to 50 words. Less is not worth it, more is not needed. Approximately every 3-5 paragraphs can be separated by subheadings so as not to tire the reader.

It will not be superfluous to use lists in the text (it can be numbered, or it can be marked). Highlighting information in a list makes it easier to assimilate the information.

Imagine that all the information that you want to present in the text looks like a pyramid. You should give it out, starting from the base, that is, from the most important, gradually moving to the secondary.

Be sure to indicate the company's contacts in the ad, starting with the address and phone number, since they are the main ones (people do not always have the opportunity to use the Internet). It is advisable to leave all contacts and Additional information: email, website address, driving and public transport directions, office hours.

In essence, there is nothing complicated in the structure. The main thing is to choose the right words, because, as you know, the word has tremendous power, and can both hurt and cure.

How to write an advertising text and make it selling

In order to answer the question of how to write sales texts, you need to understand why and for whom you are writing them. And for advertising texts to become really effective, you need to write them correctly. Of course, not everything will work out right away, but with a certain diligence and training, after a while you will be able to write worthy and effective texts. In the meantime, you can use the following algorithm:

Step 1: Decide where to publish the text

Where you are going to place your ad will depend on its size, style, presence or absence of images and videos. Tailor your text to your chosen ad space:

• As a rule, social media ads are limited to one or two sentences, so learn to formulate clear and concise phrases;
• In a newspaper format, you will most likely already have a paragraph or even a column;
• For a web page, the volume of texts becomes quite impressive and already amounts to several thousand printed characters.

Be that as it may, any format requires clearly formulated thoughts, specific information and a minimum of unnecessary words.

Step 2: Adjust to the target audience

Think about who your main customers will be. Of course, ideally, write such a text that after reading it, any person would immediately want to buy your product.

However, in real life, it is almost impossible to write a text that would equally attract the attention of both, say, an informal teenager and a literary critic. Since these categories of the population differ in habits, behavior, manner and style of communication, they will be attracted by completely different texts.

Any text can be attributed to one of five styles: scientific, business, journalistic, artistic and colloquial. When writing advertisement do not use the first two, because their effectiveness will be zero. Most texts are written in a colloquial style.

And, conversely, when writing a text for young people, it is worth using a conversational style that is more informal, understandable and enjoyable for children and adolescents.

Step 3: Formulate the title

This stage can be the most difficult in writing advertising text, because an attention-grabbing headline is already half the battle. If the title of your promotional article is vague or uninteresting, the reader will simply pass by without being interested in the product.

Therefore, it is very important to formulate a short and at the same time capacious name. As research in the field of marketing shows, names that have an emotionally negative connotation are more attractive. With this little trick, you can create great headlines and grab the attention of potential customers.

Avoid obvious questions in the title like: “Do you want a new fur coat? ....”. There are millions of such questions in the advertising world, and they are already quite tired of the consumer. Try to come up with intriguing, emotional headlines that will be difficult to pass by.

And so that your shocking, cryptic headline does not look like a lie, it is immediately followed by a sentence-bundle with the main text, which will contain the whole essence of your product or company. This bundle is needed to keep the attention of the buyer, so that he wants to read the text to the end.

Step 4: Make the customer want to buy the product

Here you will need to manipulate the consumer, making him want to buy your product. Make a person think that he will be much better off by getting your product or using your service.

And here, again, you can play on human emotions. Feelings of nostalgia for childhood (“… pancakes like a granny’s…”) or concern for the client’s health (“… it’s easy to quit smoking with our help…”), etc. will serve as excellent tools.

Step 5: Formulate small sentences and capacious phrases

This is how the quality of an advertising article is determined. By framing small, easy-to-understand sentences, arranging them into small paragraphs and paragraphs, you create effective, easy-to-read text. Try to avoid cumbersome compound sentences. After all, if the client loses interest at the very beginning of the message, then the effect of such a text will be zero.

Step 6: Focus on Benefits, Not Comparisons

Many copywriters make a similar mistake: in their advertising texts, they compare a product or service with a similar product of a competitor. It's not exactly efficient. It will be much more useful to talk about the direct benefit that the client acquires by ordering the goods from you.

Step 7: Use feedback from other customers about your products or services

Often a very powerful incentive to buy a product is someone's positive feedback. Therefore, when writing advertising texts, feel free to use this tool to attract customers.

Step 8: Attract Attention With Small Time-limited Bonuses

"Free" bonuses are an integral part of any advertising that has a powerful psychological impact on the consumer. We are all very pleased to receive gifts and bonuses.

Therefore, if your product costs more than 1000 rubles, try to accompany it with free bonuses or small gifts. But only these bonuses should be limited in time. The word "now" has an effect similar to that of a sale, and encourages the customer to purchase a product or service.

As a bonus, you can use something that is not too expensive for you, but useful for the client.

Step 9: Simplified Ordering Procedure

The sequence of actions should be extremely simple and clear: "Make a call right now ..." or "Fill out a simple order form ...". For a quick order, everything should be as clear and easy as possible.

Models for compiling advertising text

ODP model

It is obviously popular and is suitable for short selling ads of 3-4 sentences.

If the text of your ad is limited and you can't write out the whole offer, then this model will be an effective alternative. This model is ideal for contextual advertising, on bulletin boards, flyers, business cards and so on.

It stands for: restriction / call to action / offer.

offer or offer- this is a kind of profitable offer that is made to the client. Ideally, it should stand out from competitors' ads, for example, in terms of product features, customer benefits, and unique selling proposition.

Ad example: “Product with a 53% discount”; "3 for the price of 2" and so on.

These are the messages that create instant value for the customer.

Choose your offer that will be most attractive to customers, and also find effective method his reports.

Here are some working examples: “first lesson is free”; "installation is free" and so on.

Deadline or restriction on the purchase of an offer. If its goal is to attract attention, then the restriction motivates the client to buy right now. In other words, its goal is to make sure that a person does not postpone the purchase "for later", but purchases a product, uses the service right now.

The time limit of 2-3 days works very well.

Example: chairs for 99 rubles, only 2 days!

On the Internet, it is much easier to change dates. For offline advertising, this is a bit more complicated, so promotions are often extended to several weeks.

Call to action is an explanation to the client what he needs to do right now to get the result he needs (to buy your product).

Example: buy and get a discount!

Nowadays, due to the large flow of information, a person needs to explain the procedure step by step. You may have noticed how effectively command tone works in communication.

By ordering "come here", "do this", and you will see that people willingly obey, because they do not need to fill their heads with a bunch of secondary things. They will gladly shift the responsibility of making the decision to you.

Advertising is exactly the case when the client absolutely does not care. He needs a solution to some problem, and you must provide it, explain what needs to be done to get it. Make it easy for your customers, tell them how easy it will be to cooperate with you.

AIDA Model

If you have a need to write a sales text or letter, then use this model. This is a way of writing a selling advertising text, based on certain test criteria that affect potential client.

Attraction - attracting attention, must be implemented in the first part of the text. Your goal is to "hook" the attention of the client. the best way will become a flashy headline, a catchily formulated offer.

Examples: secret ways…; what they are silent about ... and so on.

In the first paragraph, you motivate to continue reading the text, revealing some secrets, creating a kind of “trailer” to the text. So do many media.

Interest - interest. You need to generate an interest in your product in a potential client. Write well the prospects for using your product and the negative consequences if he tries to do without it.

Be sure to describe the benefits of buying your products in this part of the text. It is known that people do not shop for a drill, they need even holes. Describe the possibilities and prospects of the client if he will make holes in the wall with your drills!

Deadline - deadline. We have already noted that this is a limitation. You artificially create a lack of supply, a buying rush for your products. Most often this is a time limit or a quantity of goods.

Since you have the opportunity to write a detailed text, describe the reasons for the restrictions. Tell the customer why there is a shortage of goods, why time is so limited, and so on.

Action - action. What does a person need to do to buy your product right now or get the result in the same minute?

It's great if you give customers a choice.

According to this model, your actions should follow the following sequence:

1. drawing attention to your product;
2. arousing interest, desire to buy your product;
3. setting restrictions at the peak of desire so that a person wants to make a purchase now;
4. explaining to the potential customer what he needs to do to get the product right now.

A striking example of the work of such a model is the TV show "Shop on the couch."

This model will become effective for online stores, websites, etc.

CEVD model

It involves the impact on the emotional component of a potential client. This model will work both on paper and verbally.

According to this model, you will need to sell to the right side of the potential buyer's brain. Such advertising is good because emotions are determined by the right hemisphere of the brain, which you will influence.

Let's decipher the abbreviation TsEVD.

The goal is a preparatory stage. You choose what goal you are pursuing, what you will describe to a potential client, formulate the final result to which you are trying to lead the client. Formulate a clear goal for yourself, what you want, what result you want to achieve, what the client should do, etc.

Emotions are preparation. You must determine the emotion that will sell the product. Emotionally describe all the benefits that the client will receive, be sure to tell about the process of manufacturing and using the product.

It must be understood that the number of basic emotions is extremely limited. Focus on fear, love, superiority, power, greed, pride.

After setting a goal, establishing desired emotion and descriptions of your benefits, you can move on to the next, practical, stage.

Visualization. At this stage, you need to draw a certain picture that will evoke the required emotion and at its peak you will only have to complete the transaction.

In the picture you create, the world of a potential client should be comfortable, warm from your offer (goods, services). Convince the person that he will get all the benefits that the product provides.

The next paragraph will be final. It's about about action. At the peak of emotions, you give a person specific instructions, that is, his strategy for acquiring a product right now.

This model is similar to the AIDA model. It differs only in the bias towards emotions and the appeal to them.

The sequence of your actions when using this model:

1. goal setting (headline and first paragraph setting the goal);
2. determination of the desired emotion (the key emotion is described);
3. visualization (describes the benefits of the product);
4. action (describes the actions of the client to purchase a product or service).

Model PPHS

This model was known even in the time of Socrates. It is relevant and effective today. This method of advertising is especially good when a potential client hesitates for a long time and cannot make a decision. Experts say that PPHS will be more understandable for start-up entrepreneurs who decide to realize themselves in the field of buying / selling.

Consider the features of using this model.

"Pain" or pain. You will need to describe in all colors the trouble, the problem of a potential client, which your product will allow you to get rid of.

"Pain More" or more "pain". You amplify the problem, that is, you tell what will happen if this problem is not eliminated right now.

Nore or hope. At the peak of the described problem, you need to give a potential client a solution - your product (service).

"Solve" or solution. Now you must sell the solution to the problem, specifically describe the benefits, pluses of the offer, as well as how to acquire it.

So do many sites selling something for weight loss.

Writing sales messages is an exciting, creative process that can be improved endlessly. Creating a special reality, working with emotions and associations, motivation - all these are just some of the features of the advertising text that a skilled author uses to achieve a certain result.

Use only reliable information. Using unverified or deliberately false information, you risk getting into an unpleasant situation, so check your texts carefully every time.

More specifics, less water. Using general phrases in the text, you scare off a potential client, because he does not have a feeling of the veracity of the information. It is best to use specific numbers and data - such a text will cause more consumer confidence.

Use personal information. Often the consumer identifies himself with the hero of advertising. This technique has been used quite actively for a long time, which led to a glut of the advertising sector with the same first-person ads.

Decorate texts with adjectives and adverbs. There is a fairly widespread opinion that when choosing a product, the consumer is guided only by logic. This is not true. People are very emotional creatures. Emotions influence our behavior and actions. And the success or failure of an advertising campaign will depend on what emotions a person experiences while reading your advertising text.

To begin with, you can create a rational core of the text, and then breathe into it emotions and colorful descriptions of the buyer's life with your beautiful product. Try to use bright emotions to attract the attention of the buyer and make him buy your product. Use living language, not just dry presentation of information.

An indispensable guarantee of product quality. Any customer who has doubts about the purchase will become much more confident if he has at least a hypothetical possibility of returning the goods. By guaranteeing the quality of your product, you dispel the fears and doubts of your client, thereby gaining his trust.

Conclusion

• The advertising text should be bright, clear, bold, filled with emotions and attractive to the consumer;
• It should not contain unnecessary information and, moreover, lies;
• It should have clear goals (motivation to buy a product, use a service, watch a movie, etc.);
• The text should be as informative as possible, as well as beautiful and understandable for the target audience.

You can find examples of selling texts anywhere - just open several online shopping sites, or better. What texts caught your attention and why? What is special about them? What did you like and what not? By answering the questions and reading this article, you will get a little closer to answering the question of how to write advertising texts that will help in.

In conclusion, I want to say that these models of writing advertising text are not a panacea, you can come up with something of your own, add, mix, but the main thing is not to overdo it. But the main thing is to know that the above has already been tested on many and shows good results! And one last piece of advice… Check your texts before launching them to the masses. Let your colleagues, friends, acquaintances, etc. read them. If they are interested in your product or service after reading, then the text is more likely to succeed. Something like that.

Ask your questions in the comments, share your ideas and let's discuss! And most importantly, provide your services with high quality and sell only the necessary and quality goods then selling will be much easier.

Ideas in internet marketing are very important. From the site itself, its content to promotion, including, for example, the issue of getting links.

How we make a new information site: we have some information, at the start we look at what audience it might be of interest (can it be sold), choose the format of presentation, content sources, choose adequate promotion options. We compare expenses and probable incomes. And all this is a collection of ideas, hypotheses that we will test already “in the field”.

But how do you come up with these ideas? I have been interested in this topic for a long time and I know a lot of methods, but the most effective ones, in my opinion, are the following:

Brainstorm

• Closed - we are going to the editors and just throw in ideas, even the most crazy ones, then we filter them out.
• Open as an example:

Revisit the problem and goals

Often in the course of generating ideas, we move away from the goals and the problem itself. Western gurus advise writing the problem and the main goals on a piece of paper and hanging it in a conspicuous place. Next, we dive into the information on the topic: we read, we look. We fill the head "to the eyeballs."

From the psychological point of view: a day of very intensive work, then, as they say, “we’ll sleep with the problem,” and the next day we leave to rest outside the city, to the skating rink, to the pool, go to the gallery, etc. to taste. Ideas start to come sometimes already at night: at 3 o'clock you tip over and with a cry you fly to the computer to finish the code or tasks for the authors, etc.

Ask a search query

Oddly enough, but almost all problems have already been solved by someone - look at other people's options, they can become inspiration for your case.

I usually task copywriters to write a list of n-50 ideas for such and such an occasion, and they seek out sources, collect and systematize.

Break into elements

Mind-map or otherwise break down the task into stages and work through each of them - akin to programming (sometimes we even outline the process with flowcharts). Here the idea is in systematic work without any frills.

Yes, with some you can get an audience very quickly and inexpensively, but if there are no such ideas, then you can gradually do SEO, increase your presence in social networks, etc. and over time you will get your audience.

Chat with the audience

Better live. Since the requirements for the “product” are born in this environment, brand adherents appear, etc. If you promote something from the sphere of trade, then there is nothing better than sitting in a store and listening to the conversations of managers / consultants with customers: so many ideas are born at once, and most importantly, you hear the language of the consumer, his needs and questions.

A small remark: an idea is nothing. Ideas are overrated. Practice gentlemen...

Discussion:

Advertising is a powerful engine of commerce. Although sometimes you can advertise, for example, charitable foundation. Advertising can also be social - urging people to be kinder or pay attention to some problem. In any case, the brighter, more interesting and more creative advertising, the faster it will be remembered and the longer it will be in the minds and hearts of people. Today we are going to look at creative advertising prints that will make you stop and think at least twice.

1. Remedy for wrinkles.

38. "More attractive than you think."

3. "Before it's too late." Quit smoking, planet!

5. Whiskas!

6. Do you recognize this family?

7. “Every minute, 1.5 km² of rainforest disappears.”

9. “Boyfriend + more guys = yes, but how do you know if it hurts?” "That's why we insure women." Advertisement for the first women-only insurance company.

10. Nike: "Yesterday you said tomorrow."

11. Intimate lubricant gel for women. If anyone does not understand, the girl is sitting on one of these black things. Fully.

12. "More than 3 million people in France think it's a bikini ad." In fact, this is an advertisement for an organization that fights against illiteracy and lack of education. Dig deeper, bright photos and names in large letters - this is not yet an indicator.

15. Fast shipping on a global scale.

16. “One child in this poster is holding something that is illegal in the US to protect children. Guess what exactly?" “We have banned Kinder chocolate eggs in the interest of children's safety. What about weapons? Advertising for an organization against the sale of weapons.

20. "Keep your distance!" “Give trucks more space. This is the law."

27. "Like grief will not help."

29.JEP. Will go anywhere. Even on the nose of the statue of George Washington on Mount Rushmore.

30. It's all in the bag!

31. "Where does your garbage go?" Let's keep Australia clean.

Scientists have determined that earlier a person spent 11 seconds to get acquainted with visual information, now it takes only 3. The task of marketers and advertisers around the world is not only to keep attention for more than three seconds, but also to force a person to purchase an advertised product or service. To do this, you need not only to be bright and original, but also stand out against the backdrop of an abundance of advertising campaigns.

money under glass

Original Canadian advertisement for 3M, which manufactures Scotchshield bulletproof glass. Marketers suggested designing a glass safe and filling it with real money. It was installed right on the street, and everyone could try the advertised product for strength. Marketers handed out hammers, shovels, bits for this - everything with which you can try to break it.

A policeman was constantly on duty near the safe, because little could happen.
The active participants cheated and broke the metal fittings of the safe frame, but the glass did not break.

Eternal batteries

The famous company Kodak, which produces, in addition to photographic equipment and film, also batteries, created a funny banner for their advertising with a no less cheerful inscription: “When you decided that they had already “died”…”.

Home delivery

American restaurant chain fast food Papa John, which has offices in almost every major city in the world, has chosen peepholes to advertise its brand. Small advertisements with the image of a pizza delivery man were glued to them. Looking through the peephole, it seemed that a man with a box of pizza in his hands was really standing on the threshold.

Very bright flashlight

American LED flashlight company Maglite made an original photo advertisement using an art museum. Advertising says that these are the most powerful flashlights in the world.

Fight bad odor

To promote Rexona deodorant in India (Mumbai), sliding door advertisers shopping center pasted a picture of a group of people in full height. When a person approached them, it seemed that the crowd was parting in front of him. And outside the door, a sign was waiting for them with the text: “People make way if you smell bad.”

time for coffee

To advertise American Folgers coffee in New York, marketers used a sewer manhole that constantly steams. They pasted a photo of a cup of coffee on the manhole cover and wrote around: “The City That Never Sleeps, wake up!”.

Invisible tights

To advertise transparent and discreet Sauber tights advertising agency developed a series of funny images. They say the tights are so sheer that a burglar no longer needs to cut holes in them for the eyes.

Watches of German quality

In the German company IWC, to announce the release of a new watch model IWC's Big Pilot's Watch, they came up with their own original move. In the cabin of transfer buses in Berlin, they placed flexible handrails in the form of the same clock.

Listening to music comfortably

Music electronics company Bose created a hilarious headphone ad in Niagara Falls. According to advertising, the headphones are equipped with a noise cancellation function.

Say NO to hangovers!

Alka Seltzer- the world-famous cure for a hangover. His photo advertisement was placed in public places with a short slogan: "Hangovers are dangerous."

bright headlights

Marketers at car headlights company M-Tech Plasma HID Lights painted two burned footprints on the wall of a parking lot. Interested drivers who came closer highlighted the inscription: "M-Tech Plasma HID Lights are 300% brighter than conventional headlights."

Impenetrable helmets

New menu at McDonalds

Insanely original used a billboard to advertise a chain of fast food restaurants McDonalds. The poster depicted a sundial that shows which dish is best to eat at what time. The originality lies in the fact that the shadow from the McDonalds sign really shows the time of day.

Stylish jeans

For the popular American brand Lee Jeans jeans, dozens of pants were placed around the city: on posts along the road, on laces stretched over the heads of passers-by. This advertisement certainly attracted attention.

Sport - is life

german federation of olympic sports, in order to promote a healthy and active lifestyle, has created a unique interpretation of Michelangelo's famous sculpture "David". It comes with the slogan: "If you don't move, you get fat."

silky hair

International cosmetics brand Timotei has created a funny advertisement for its shampoo. For her, they used a photo of a lion and photoshop. The advertising campaign turned out to be cheap, but unmistakably attracted attention.

Reading is trendy

Mint Vinetu Bookstore in Vilnius, for his advertising, he created not only a series of incredible new book covers, but also a whole photo project, hung all over the city. Idea advertising company is that by reading books, in your imagination, you can become someone else. He promotes not only the store, but also the very culture of reading.

Insure your car

Allstate Auto Insurance Company reinforced its slogan "Are you in good hands?" a good example in a multi-storey car park.

super soft

To promote Ariel laundry detergent in America, they designed an unusual billboard that imitates a soft towel. The advertising slogan is very simple: "Super soft".

big jump

The Smart car company has made a drawbridge an advertising space. When the bridge is brought down, it's just an advertising board. But when parts of the bridge open, it looks like the car is jumping.