home Credit Writing a business plan for a small business. Business plan, a sample of creating a business on paper

Writing a business plan for a small business. Business plan, a sample of creating a business on paper

If you are serious about doing business, a business plan is indispensable. The most successful idea should be supported by a well-designed action plan. The rules for writing a business plan for a small business will help you understand the sequence of actions.

Between dreams of own business and the real deal a little in common - in fantasies we clearly imagine only the result, in business it requires planning. Even the most successful business idea is worthless without a well-written action plan. We will look at the rules for writing a business plan for a small business, and we hope the information will be useful to aspiring entrepreneurs.

When we set out on the road, we plan a route so as not to wander at random; starting a new business requires a similar approach.

What is a business plan

A business plan is a guide to action with a description of the idea, process, implementation mechanisms and goals.

The definition of a specific goal in this chain is crucial, since it is this point that allows you to clearly formulate:

What is your position at the moment, i.e. where is the starting point for starting.
What should you get as a result.
What steps need to be taken to promote and develop the business.

Purpose of the business plan

Drawing up a business plan is useful at the start of any business, but in two cases a plan is required:

To provide investors and creditors, as well as to receive financial support from the state.

The purpose of drawing up a business plan is to confirm the viability of the idea and the efficiency of using money. The information presented in the plan should be detailed, look reliable and logical. For clarity, it is useful to accompany the defense of the business plan with a slide presentation.

Real business plan "For yourself"

A working version of a business plan for "internal use". There is always a difference between "front" and "working" plans.

Development forecast and prospects

Consider several business development options. Try to objectively assess the prospects based on expected income and expenses. Put yourself in the place of an investor and consider whether you would be willing to invest in the company described.

It is an analytical document that clearly calculates all the pros and cons of doing business, additional operations and everything from which the foundation of entrepreneurship is laid. A business plan helps throughout the life of an organization. It describes the main tasks of the company, the problems that may arise and methods for solving them.

For example, you decide to do own business but your finances can't afford it. Then a business plan comes to your rescue.

Proper planning will open up the possibility of attracting investors or lenders, which will help solve your financial problems.

In the process of compiling it, you will study in more detail economic structure firms, calculate all the financial aspects and decide for yourself whether you can manage the project.

That is, creating a business plan from scratch is primarily necessary within the organization: to analyze the performance of the company. Secondly, he needed to consider strategy in order to secure the investment of investors' funds.

What will help in compiling?

In drawing up a business plan, it is not necessary to have an analytical mindset. If you decide to open your own business, then you are probably aware of all the specifics of the process. Here it is important to know about the needs of the target audience (demand potential clients), financial costs, possible losses and ways to increase the profitability of the company.

If you experience difficulties in the initial stages of planning, we recommend that you contact a highly qualified organization providing business drafting services. Together with you there develop business uniform requested document.

Main points and sections

Different projects differ in the amount of content and activities of the company.

Main Points there should be goals and a description of the company, in order to show interest in the financial assistants of the company.

The main sections for compiling a business plan:

summary(main topic of the project, author's summary);
the main goals and objectives of the organization;
general representation of the company (product description, location and other functions);
relevance and development analysis;
consumer market research;
competitiveness;
sales policy and planned marketing;
intra-company targets: personnel, finances, organization, etc.

We invite you to download some examples of business plans:

What are the calculations?

For the implementation of a clear organization of the enterprise, there is a system of calculations within the company:

calculation Money;
forecasting;
document flow (securities, risk factors, insurance services);
occupation period (especially important in case of attracting investors);
internal profitability of the company;
volume of production.

The calculations of each company are made on the basis of the specific activities of the company.

How to build a business plan from scratch?

Each project is compiled individually, but we will try to parse standard view project.

Short biography:

Higher economic education. Graduated from NSU, managing a small business.

The main goal and task of opening a grocery chain

The prospect of job creation. Expansion of the product market. Creation of own brand. High financial profitability of the store, due to the lack of grocery chains and in high demand for these services.

General view of the company

This product will present a list for all age categories. The location will be located in the center of the settlement, which is convenient for consumers.

Range provided: food, household chemicals, etc.

After analyzing the development, we came to the conclusion that within 2 years the payback period will increase by 120%.

Competitiveness

Having studied the competitor's market, we found that in the next year and a half there is no active activity of the competitor, due to financial and social problems.

Sales policy and marketing research

In the first month sales "by zero" are possible, due to lack of public awareness. Later, when everyone knows about our store locality, the planned indicators should exceed 100%.

Spanning the spectrum of marketing, we explored the implementation of low volume promotions, which will significantly save on the budget of the enterprise.

For each employee, a planned indicator will be entered: sales volume, customer acquisition, freshness of goods and cleanliness of the store. It will also be managed financial indicators and other money transfers.

When deciding to set up an enterprise, it is necessary to study the full information about possible losses, risks, characteristics and much more related to the initial stage of starting a business.

In conclusion, we invite you to watch the video: how to create a business plan from scratch - step by step technology.

The starting point of a business is always an idea, an initial impulse and a desire to engage in activities that generate income. The question of which direction to choose, which business will go better, is better to decide before opening your own individual entrepreneur, LLC or other legal status of the company.

Entrepreneurial people are not inclined to develop strategies on paper, those who are familiar with drawing up the right business plan can be counted on the fingers. But in vain, because it is this financial and economic tool that helps in advance, before the start of vigorous activity, to calculate possible errors.

Most ignore the importance of working out an action plan, considering it superfluous. However, one has to face situations when the owner of his own business is forced to prepare a business plan. On an emergency basis, a "plan" is thrown up with ephemeral, far from reality figures, but attractive to investors or, for example, to the credit department of a bank.

An entrepreneur who decides to present his miracle project in this way will, at best, face a simple refusal, and at worst, a damaged reputation. It is hardly worth underestimating the potential of a real, well-thought-out business plan. In fact, it is needed not for investors, but for the entrepreneur himself, so as not to burn out in the very first months from the start of the business.

2. The procedure for developing a business plan for a small enterprise

If you put together all the goals for which this tool is created, then the plan is based on strategic planning. Yes, it is desirable, even mandatory when opening a case. On the other hand, planning in the economy is a key moment and the key to success.

Therefore, not only beginners develop business plans, but also firms that have worked for more than one year. For what? To stay afloat. As a rule, in large reputable companies, a whole department is engaged in planning. Having ready-made figures for the company's work over the past years, it is much easier to analyze and make plans than it is for the pioneers.

So, let's try to explain where to start and how to finish. Let's agree that the business plan is used as a concept for doing business. So, the following key points need to be worked out:

3. How to write a business plan for a small business

The company's business plan contains goals and plans for which time frames are set. You should not rush here, so as not to draw castles in the air. Tasks should be realistically achievable and at the same time a little ambitious.

It is important for potential investors to see the potential of the business and the performance of the company if it has been operating for more than a year.

The more goals are achieved, the higher the reputation.

It is unnecessary to give specific dates of events in the plan, because they will have to be tied to schedules and a set of goals. Being behind the calendar will cause a negative impression.

For internal use, you can draw up more detailed schedules, and in a business plan, just highlight important stages.

Leave dates only where they can be accurately calculated.

It is not possible to completely abandon the description of the main stages of business development. the best way. The reviewer will criticize the dummy plan; in the case of drawing up a development project solely as a personal table book, the phased implementation of the goals will more clearly demonstrate the correctness of the adopted strategy or reveal its shortcomings.

4. Small business business plan example

Below is given rough plan development for small business in the service sector.

Paragraph 1.

The summary is an introductory paragraph, it is dedicated to those whom the company wants to interest in order to obtain additional funds for development.

It is recommended to write a summary after the completion of work on the entire plan. Why? Because in fact it sets out a summary of the intentions described in detail in each paragraph. The main role of the summary is to interest and encourage further reading.

Example.

This business plan represents the office equipment maintenance company "Epson Service Center", hereinafter referred to as SC, in order to attract investments in the amount of 1 million rubles, which will increase the list of services offered, expand the client base.

SC is a growing company created individual entrepreneur, which is currently the sole and rightful owner. Address for contacts: city, street, phone.

Since the foundation of the business (2008), the entrepreneur has been regularly trained in Authorized service centers Moscow, Novosibirsk.

There are certificates confirming the level of qualification signed by the management of the Japanese company for the repair of Epson office equipment.

Previous work experience allows us to repair printers, scanners, faxes, monitors, plotters, copiers from leading manufacturers of office equipment.

The survey of the market potential allows us to draw conclusions about the possibility of expanding the boundaries of activity.

There are no highly qualified specialists in the city of N, the nearest Epson service center is 25 km from the city.

Besides, budget organizations and credit organizations do not have the opportunity to apply for maintenance of equipment in a neighboring city, since it is located in another subject of the Russian Federation.

These organizations are forced to send equipment for service to city A, located 450 km from city N ... etc.

Point 2.

If you skip the “summary” item, open the business plan with the “goals and objectives of creating a business” item.

A consistent description of the goals is given, where the main task- the benefits of your vigorous activity. It is clear that the owner expects profit, the consumer, on the contrary, is not ready to give away his savings just like that - he wants to see the benefit, the benefit for himself.

Usually, the main points are described here, if they were not previously indicated in the first paragraph, such as legal form business, availability of own funds, funds, personnel potential, marketing profile, evaluation of competitors.

Point 3.

Description of the proposed works and services.

The item answers the questions:

What does your company offer to consumers?
- description of the list of services (names of goods);
– the target audience who is able to be interested in these services, works, goods;
- why the range of services will be of interest to a certain category of people;
- why the target audience may be interested in a similar offer from other companies, and so on.

Item 4.

Detailed marketing plan.

The marketing plan serves as a tool that determines the place of sale. What is to be sold, where, how, why exactly there; how to interest, how to sell, where to look for your consumer.

Market analysis based on marketing research in order to find out the demand for a business product, the ability of potential customers to pay for services, works, goods, price range of interests.

Item 5.

Market segment competition analysis.

It is necessary to fully assess the capabilities of rivals, identify obvious, hidden competitors, and consider options for protecting against the capture of the entire sales market.

Item 6.

Financial plan.

Companies planning to engage in the production of goods supplement the business plan with a “production plan” item.

1. The financial plan reflects all probable expenses, for example:

– business registration (in person or through a specialized company);
– organization of the workplace (purchase of furniture, equipment),
– rent of premises, equipment;
– advertising company(announcements, signboard, business cards);
- staff training;
– taxes;
- Procurement of consumables.

2. All incomes are taken into account.
It is advisable to be a real optimist: draw up a price list and calculate the amount of possible income.
3. On the basis of income and expenses, the company's profitability and payback periods are calculated.
4. Calculation of economic risks.
5. Determination of funding sources.

Item 7.

Development concept.

Activity development plan: where it starts, vision of the business in the future.

5. Download business plans for small businesses for free

Planning, developing an economic concept is a titanic work for a simple layman. There are plans designed for many small business models available for free. Download ready plan any Internet user can. What audience are business plans designed for:

– your company has been standing firmly on its feet for a long time, nothing overshadows confidence in tomorrow, there is no time to draw up plans, but investors, founders, credit companies require a business plan;
- you are taking the first steps in the selected market segment, it is long and difficult to understand the nuances.

6. Conclusion

Entrepreneurship, even if it is small, requires knowledge of the basics of economics and tax legislation. The market mechanism works according to a long-established system of supply and demand. You can rely on luck, supernatural instinct, chance. Business loves a pragmatic approach and clear planning.

Rejoicing at the first profit, the main thing is not to miss the moment when the current costs of increasing the sales market begin to cover income. The action plan is created precisely in order to avoid fatal mistakes that lead to bankruptcy, the collapse of entrepreneurship. Calculate risks with ready-made business plans, make the investment of funds reliable, guaranteeing income.

Watch the video: “The most successful small business in the world”

15Jul

Why I decided to write this article

Because many who ask me questions ask something that at first you shouldn’t even bother at all. There are even questions that a person may never face at all. In general, “Woe from Wit” occurs in the minds of many novice entrepreneurs, and we will “eliminate” this grief in this article. At least I'll try my best. Now let's talk about the errors, and then I will issue step by step plan the way I see it.

Some errors and their solutions

1. Break-even point not calculated

Many start a business without even considering how much in what period they need to sell in order to break even. This is important because many business models are cut off at this stage.

Calculating the break-even point is easy. You consider how much you incur expenses per month and then consider how much you need to sell goods or provide services per month in order to recoup these expenses. If the figure is too large and seems unrealistic to you, then it is better not to take on such a business. If you think that you can sell the right amount of goods to cover expenses or start covering expenses in a few months, then you can think about this business further.

Conclusion 1: Until you have a complete financial picture of the business in your head, you can’t borrow money or even use your savings.

2. Everything must be perfect

At the beginning of your business, you want everything to be right and beautiful: you buy the most modern equipment, the most functional site is being created, the office is being renovated, etc.

Striving for the best is useful, but there is one "BUT" - before you spend money, check the performance of your business model. If you are going to make an expensive website design, first make sure that your services or products are in demand at all.

Or, if you're opening a coffee shop, before making expensive renovations, try to start selling in the space you have. minimum investment. If sales go on and a place in this area of the city will bring at least some profit, then you can expand or make a cool renovation.

Conclusion 2 A: Don't invest a lot of money until you're sure people want the product. And you don’t need to bring everything to perfection, thereby delaying the start. Start with what you have and gradually develop and improve.

3. Not understanding your future business or simply no love

I personally think that a business should at least like it. For example, I love each of my business projects, and if I didn’t love them, they wouldn’t turn out to be profitable.

Some start-up entrepreneurs write me questions like “What to sell”, “What services are profitable to provide”, “What kind of business is profitable to do”, etc. I answer everyone: "Open your own bank." And no one likes my answer, although it answers all these questions. Each entrepreneur has a different life situation, different interests and different knowledge. If one likes to sell toys, and the other likes to sell men's suits, then they will not be able to exchange businesses and be so successful. This is because they do not understand the model itself and simply do not feel interested.

Conclusion 3: You can't build a business on an idea just because you just know it's profitable and you're not interested in it. Business needs to be understood, loved and “be in the know”. For example, I could not open a massage parlor and lead the business to success. Not because I don't have enough money, but because I don't understand this business nothing.

How to start your own business - 10 steps from scratch

To begin with, I want to say that below I will give 2 plans on how to start your business: complete and simplified. Let's start with the complete.

Step 1. Business Idea

Of course, to start a business, you need to know what to start. I have always said, I say and I will say that an entrepreneur must have an idea. If you can't even come up with an idea, then what kind of business are you talking about. It is not necessary to be an innovator and come up with something unimaginable. You can take an already working idea, look around, find flaws in it, or simply improve it the way YOU see it and it will be a different business. It is easier to enter a formed market than to form it yourself. And the idea should not be global, you can start a micro business or.

In order to come up with or find a business idea, read the following articles and after reading you will 100% decide on the idea:

After the articles are read, the ideas are thought up, you can proceed to the next step.

Step 2. Market Analysis

After choosing a business idea, you need to analyze the market, find out if people really need your product. Evaluate the competition, identify the positive and negative sides of competitors, find in yourself what will make you different from your competitors. Compare prices, quality of service, assortment (if it is a commodity business) and look to the maximum for what you can be better at. It is necessary. Why? Read!

Once you have assessed the supply and demand, realized that you can compete with existing companies, you can move on.

Step 3. Business Planning

Step 5. Registering your business

This step cannot be missed, because the business must be registered. You can use LLC or IP. It all depends on your activity. This article will help you:

Once your business is set up, you can move on to the next step.

Step 6. Taxes and reporting

I indicated this step right away, because you must initially decide on which taxation system you will work with. This must be done immediately, because the amount of taxes and how they are paid depend on it. To do this, read the following articles:

And also read other articles of the heading, because there you will always find up-to-date and complete information on the conduct of tax and accounting. You can also ask your question and get an answer from a specialist.

Step 7. Quick idea testing

Someone will say that you can test without registering a business. And you are right! It is possible and so, but it was not in vain that I wrote at the very beginning that there would be 2 scenarios for the development of events, and in the second I will talk about it. Now let's move on to testing itself.

Initially, you need exactly quick testing - “testing in battle”. With your own money, test the idea, give minimal advertising, make the smallest possible product and try to sell it. Study demand in practice so to speak. You have to look into your plan, estimate what you need at the minimum in order to get started and start right away. Why is this being done. At the very beginning, I wrote about one of the mistakes of novice entrepreneurs, which consists in delaying the start, in constant improvements, etc. You don’t need to bring it to perfection, you need to start as soon as possible in order to test the idea in action, get the first sales and be inspired to continue development.

If the start does not give the first sales, then you need to revise the plan, idea and look for errors. Fast start It is also done so that in case of failure you spend less time, effort and money. Agree, it would be more annoying to prepare for a year, and then fail? It is less offensive to realize your mistakes right away, while you still have little time to do. So you can make adjustments along the way and everything will start to work out!

To test ideas and your business can help you. It is more for testing ideas on the Internet, but it is also suitable for the real sector (offline).

Step 8. Business Development

After the tests have been carried out, the plan has been adjusted and sales have started slowly, you can develop the business and refine everything that you wrote in the plan to perfection. Now you can improve the site, increase warehouses or office, expand staff, etc. When your idea and business model has shown its performance, it is easier for you to set more global goals. Moreover, you have already received the first money from the first orders or sales and can reinvest them in development.

If there is not enough money, then here you can already resort to loans and borrowings, because business brings money and you can borrow with a clear conscience for its development. If you don't need much money, even a credit card might work. In I told how you can use credit card money for your business without interest.

Step 9. Active promotion

This step could be attributed to development, but I took it out separately. After you have wider warehouses, more powerful equipment and site, more employees, etc., you need to make it all work. This requires aggressive advertising to the maximum. You have to use a lot of promotional opportunities. Look for clients on the Internet, do offline advertising, do direct sales, etc. The more advertising tools you use, the better the result. But be sure to record the results and filter out ineffective advertising tools so as not to waste your budgets.

Step 10 Scaling

Your business is doing well, making money, you are constantly developing, everything is great! But there are also adjacent areas or neighboring cities. If your business model is successful in your city, then you can make representative offices in other cities. If there is no desire or opportunity to go to neighboring cities, then you can simply capture an adjacent direction, if there is one at all.

For example, if you are selling household appliances, you can simultaneously open a repair service and provide paid services for repair. If your client's equipment is beyond repair, you can always offer him to buy something from your store in exchange. In general, look at your business and I am sure that you will find something to cling to.

What else can you pay attention to

During the launch of a business, there are several parameters that allow you to evaluate how effective your business is at the start, take them seriously:

If the net income of your business is above zero, excluding equipment costs and taxes, then your business will survive because it generates some money. If it is below zero, it means that your business is burning money, and it will not have enough loans and investments;

If you planned sales for 200,000, and sell for 50,000, then this is an occasion to seriously adjust your work and, possibly, the plan itself;

You should be comfortable. Business is hard. If you, too, are constantly having a hard time, then it will be difficult to cope with the tasks of the business. Give yourself enough comfort so that you don't feel left out because of your own business.

How to start and open your own business in a simplified way

As promised, I will give another simplified diagram of how to start your own business. Because I have already written all the points above, so I will refer to them here so as not to repeat myself.

I myself have used this scheme more than once, because before I started very small projects in which a lot could be missed. So the schema looks like this:

Idea (it should always be);
Easy planning, you can not paint, but fit the main points on a sheet of notebook. It is done in order to draw a model;
Quick idea test. Perhaps even without investments and search for money. Or very little money will be required and they will simply be in your savings;
Development and active promotion. After the first orders are, you can start active promotion and bring everything to mind;
Business registration and scaling.

As you can see, I missed registration at the very end, because some business projects can be implemented without registration, because during the test you get not so much money to immediately run for them to report to the tax office. But if the business model has shown its performance and, after active promotion, it is growing, then the design should be instant.

But you still can’t do without registration even at the first stages if you need a retail space, an office or work with companies under contracts, because this requires at least an individual entrepreneur.

Conclusion

In this article, I told you how to start your own business, talked about the mistakes that beginners often make and I made, and now you know what to do before starting your own business. Read my site, subscribe to it, and try to start doing your own thing. We will not leave anyone on the site without help. Thank you for your attention!

Sincerely, Schmidt Nikolai

Business planning is an important link in the creation of a new business.

Before talking about how to draw up a business plan, let's first determine why it is needed and what its purpose is, and then consider its structure.

In fact, this step by step guide in organizing a new case, which describes how and by what means you are going to achieve your goals. I will describe the structure of this document and immediately give an example (based on a health club).

A well-written business plan should good impression on investors, as they must see that you understand how and by what means to achieve the goal, solve all problems, that you are proactive and disciplined.

Registration

The business plan starts on the cover. And you need to take it seriously. A beautifully designed document will immediately attract potential investors to you. A beautifully designed plan, that means: with a cover on branded paper, with your company logo, in a folder with springs and a transparent cover, printed on only one side of the sheet. In the document itself: Times New Roman or Arial fonts 12-14 size, all headings are highlighted.

On the title page specify information about the company: name, legal address, phones, e-mail, contact person.

Structure

I want to make a reservation right away that there is no clearly regulated structure of this document. It is determined by the nature of the business. Therefore, here we will consider the general structure, on the basis of which it will be possible to draw up a business plan, taking into account your specifics.

1. Business resume

A very important section. It is usually read first and already here you can decide how interesting your plan is for the investor. A summary is a concise business plan. It describes very briefly the goals and objectives of your project, forecasts of sales volumes, future profits, the amount of necessary investments, payback periods.

Therefore, although it is located at the beginning, you need to write this section after writing the business plan itself, when you already clearly imagine all the key points of your business project and have calculated the entire economic component of the business.

Once again, a competent investor reads this section first and very carefully.

The health club was established on xxx.xxxx. registration certificate number xxxxx.
The main activity of the company is to provide health services and maintenance physical form. Main advantages - high quality provision of services, consumption of high-tech equipment.

Uniqueness - effective and efficient use of those technologies that are provided in comparison with conventional and familiar simulators. You can also note the opportunity to play sports without grueling workouts.

2. Market analysis

At the very beginning, describe the market in which you are going to work. An investor may not know your business niche and he needs to understand what are the prospects and trends in this niche, assess the opportunities for business growth, and understand the economic trends in the industry.

For example, like this: by geographic location, demographic data, by type of consumer behavior, by user behavior, by income level, and so on. All this should be reflected in this section. Describe projected changes in these markets, trends and factors affecting business processes.

Market segmentation can be carried out according to the principle of profitability, that is, this service will be in demand among people with different income levels.

Most vantage point in the eyes of the consumer, organizations that have a swimming pool in their structure, because swimming is in the greatest demand among visitors (45.6%). only in 27.2% of cases consumers are ready to receive the whole range of fitness clubs.

Almost 11% of potential fitness club customers want to work out in the gym. The shares of other services in the total demand do not exceed 5%. The main consumers of fitness services are women - 71%. Men - 40%.

Market segmentation can be carried out according to the profitability criterion: most of population is employed.
This service, firstly, is aimed at a private client, an average buyer.
the planned volume in the pessimistic scenario will be 10 people on weekdays and 20 people on weekends. In the optimistic scenario - on weekdays 30 people, on weekends - 40 people.

Competition and competitive advantage.

Considering the competitive environment of the company, it should be noted that in the city there are a fairly large number of companies that implement this service.

Our company will be based:

at an affordable price.
on unique equipment.
on discounts and promotions.
the presence of a shower and a place to rest.
individual approach to the client.
friendliness and friendliness among the staff.
effective recovery.

3. Description of products or services

In this section, you need to describe your product or service, how it can meet market needs, what unique advantages it has, and the life cycle.
If there are patents, copyrights, then reflect in this section.

Description of the company and industry

Date of registration xxxx, registration certificate number, organizational legal form - individual entrepreneur (PE, LLC, etc.).
Actual address and legal address: city N, st. Nth, etc.

Company location analysis.

Advantages:

Proximity to the city center.
Possibility of unhindered entry and exit.
Location in a populated area.
Proximity to bus stop, trolleybus, taxi.

Disadvantages:

High rent (if the property is not owned).
Distance from the center and so on.

the main objective services - attracting the majority of clients (women) due to the optimal price, quality work, and the rarity of the provision of services.

This industry is based on attracting women, the uniqueness of the simulators lies in the fact that it allows you to spend less time and effort on restoring health and fitness than conventional simulators.

SWOT-analysis.

High quality service.
Favorable location.
Providing jobs.
Optimal price.

Weaknesses:

Narrow range of services.
Lack of own space.
Based only on female attraction.

Opportunities:

Expansion of the range of services.
Differentiation of the company - the opening of a healthy nutrition center.

High competition.

Service characteristics

Nowadays, this industry is developing at a fast pace. Main structural units this industry - health centers, camp sites, institutions, shaping, aerobics, fitness, etc.
This club is an opportunity to restore, improve the appearance and well-being of women.
Equipment includes toning tables, vibration platform, climbing machine, massage bed.

Let's briefly describe the equipment.

Toning tables are an excellent alternative to traditional fitness, a set of motion simulators with electronic control. Toning tables are 7 times more effective than traditional aerobics, shaping, etc.

Toning tables avoid unnecessary stress on the spine and cardiovascular system.

The vibration platform is a device that strengthens the body without undue effort and with minimal wear. The effectiveness of the vibration platform lies in synchronized and dependent on each other movements down, up, back, at a speed of 30-50 times per second.

Climb simulator is a fundamentally new simulator, outwardly resembling a mini-escalator, on which they move up.

Attractive factors:

optimal prices.
security of service provision, the presence of a medical worker.
service exclusivity.
high quality of service delivery.
cozy and pleasant environment (design).
provision of an oxygen cocktail.

4. Promotion of goods on the market

Describe how you will promote your products or services to the consumer. Conditions and organization of sale of the product. What promotion channels will you use?

In this section, describe pricing issues.

The health club is developing several market segments:

consumers (individuals),
corporate groups.

Commodity policy.

The firm focuses on:

Direction to quality
design direction.
Branding.

high quality service,
best prices,
discounts,
club cards (subscription).

Service calculation for 1 client:

Sales policy.

The work will be carried out on the basis of marketing - attracting customers (calls, negotiations, conclusion of contracts with organizations). The width and length of the marketing policy at the initial stage will be narrow.

Communication policy.

The goal is to conquer a certain niche in the sales market, to form a permanent circle of customers.
For a successful solution, we will use advertising (print and television).

5. Production

Everything related to production is described here: premises, equipment, needs for resources and working capital.

Describe technologies, schemes of production flows.

Schedule: what work, in what time frame and who should do it.

Appropriate equipment and facilities must be used to carry out activities.

Tables of equipment and premises are compiled.
Provided a brief description of equipment, specifications.

A table of the direction of spending the loan is also compiled:

6. Structure of the enterprise. Control. Staff

Describe the organizational and legal form of the enterprise. organizational structure enterprises, that is, who is responsible for what, how services interact. You can draw a diagram of the structure.

The second thing to write about is management. Who will manage, their work experience, rights, duties, functions, management methods. Sometimes they write autobiographies.

The third section, personnel.

Staff, their rights, duties, qualification requirements, wage level.

Organizational structure of management.

In total, it is planned to attract 5 employees.

Table staffing workers.

Recruitment will be done through recruitment agency and interview, through recommendations medical college and the Ministry of Sports.

7. Risk assessment and insurance

It describes what risks may arise for your company, as well as what you will do to reduce the negative consequences of risks or even prevent them.

If you insure risks, write down the amounts you will insure and the types of insurance policies.

We make the calculation money terms risks associated with the activities of the enterprise:

1. External risks:

1.1. increase in electricity tariffs (14% of revenue).
1.2. Legislative risk (30% of net profit).
1.3. Risk of emergencies (5% of net profit).
1.4 Rent increase (4% of revenue).
1.5 Increased competition (7% of net profit).

2. Internal risks.

2.1 Lack of quality service (20% of revenue).
2.2 Low-skilled personnel (10% of revenue).
2.3 Equipment failure (2% of revenue).

Measures to minimize risks:

Insurance.
Reservation.
Avoid.
Preventive measures.

8. Financial forecast of your future actions

I'll just list what should be in this section:

balance
Profits and Losses Report
cash flow statement
terms of reaching the break-even point and payback of the project;
amount of required investment
profit and profitability calculations

Lending is provided for certain period– for 2 years, 4 years, etc. A debt repayment schedule is drawn up.
A plan of expenses and incomes is drawn up - the first year by months, the rest by years.
A forecast balance is drawn up and the payback period is calculated.

Investment size.
Net profit.
Depreciation deductions.
Clean cash flow(item 2 + item 3)
Payback period (clause 1 / clause 4)

We calculate the return on investment and discount income.

Net profit for 4 years.
Depreciation for 4 years.
Net cash flow for 4 years.
Investment size.
Return on investment, %. (p.1-p.4/p.4*100%)
Discount rate,% ((15-8.25)+8.25).
Discount factor at the end of the year, (1/(1+0.15)4).
discounted income.

We calculate the break-even analysis.

Let's calculate the budget effect.

Income tax for the year
Deductions for social needs.

9. Applications

This may include: diagrams, graphs, photographs, copies of contracts and agreements, clippings from information sources, biographies, reports and more.

This is what the general structure looks like when drawing up a business plan.