Project to open a coffee shop. Coffee shop business plan

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In the catering industry, an entrepreneur who decides to open his own establishment has plenty to choose from. There are many different formats. Business plan for a coffee shop, restaurant or beer bar- This finished project, which must be followed in the process of opening and further running a business. But first of all, you need to decide on the format of the establishment.

What is a coffee shop? This is a small establishment whose menu prioritizes coffee from the most different varieties. May also be present different kinds drinks: hot chocolate, tea, milkshakes, coffee drinks, juices, etc. In addition, the menu of any coffee shop should include confectionery and desserts. The main idea of ​​the coffee shop is to create a cozy atmosphere for people to relax, have pleasant conversations and discuss important issues.

The main question of how much it costs to open a coffee shop depends on what type of establishment an entrepreneur chooses.

The purpose of the business plan is to make a profit and create conditions for quiet leisure for the majority of the population.

The target audience is young people, students, company employees and other part of the population aged 16-28 years.

Financial investments This is one of the most important stages in creating a business, and you should pay maximum attention to it. Considering that ready business plan

assumes an accurate calculation, here are data for a coffee shop in Moscow with an area of ​​100 square meters. m for 35 seats, without a kitchen, taking into account a loan rate of 16% for 24 billing months.

• This example will help you navigate the main financial investments required to open a coffee shop:
• rental of premises - 100,000 rubles. per month; construction and Finishing work
• — 550,000 rub.;
• furniture, interior, plumbing - 650,000 rubles;
• documentation, licenses and certificates, legal registration. persons - 200,000 rubles;
• kitchen and other equipment - 600,000 rubles;
• installation of software in the cash register and order processing system - RUB 50,000;
• dishes, equipment - 100,000 rubles;
• payment for housing and communal services - 50,000 rubles. per month;
• purchase of coffee, pastries and other food products - RUB 300,000. in 1 month, in subsequent months - 210,000 rubles;
• promotion, marketing - RUB 300,000. in the first month, in subsequent months - 60,000 rubles;

The total financial investment in launching the project for the first month and a commercial loan from the bank will amount to RUB 3,280,000. Further monthly expenses, including depreciation of equipment of 15,000 rubles, taxes of 110,000 rubles. and a loan of 159,000 rubles will amount to 1.01 million rubles.

Approximate monthly income taking into account the average bill is 450 rubles. — 1.3 million rubles. Financial investments, including the entire loan, will be fully paid off in 16 months. If you use these calculations, creating a business plan for a coffee shop becomes easy. This is an option for a classic medium-sized establishment, but there are also more compact and less expensive coffee shops.

Paperwork

First of all, the future entrepreneur is required to register as a legal entity. To do this, you can choose the ownership form of individual entrepreneur or LLC. In the first case, tax services like to check documents more carefully, since here the person remains an individual, but with the capabilities of an entrepreneur. However, in the case of an LLC as a full-fledged organization, any profit must be spent only within the company, plus there must be an accountant on staff. Therefore, the decision remains with the future businessman. In the OKVED code you must indicate 55.30 - “Activities of restaurants and cafes.”

It is important to know about documentation. What you need to open a coffee shop:

• legal registration information faces;
• premises rental agreement;
• ready-made business project for a bank, Rospotrebnadzor, APU, State Fire Supervision, Gosexpertiza;
• notification and conclusion from the SES, passport;
• establishment's production control program;
• conclusion of the Ministry of Emergency Situations (do not forget about the presence of fire extinguishers);
• employee medical records;
• waste removal agreement;
• contract for disinfestation of premises;
• security agreement;
• certificates for products sold;
• license for retail sales alcohol and tobacco products, if planned ( additional expenses— 65,000 rub. in year).

For each document, you should prepare a separate package of other documents confirming the legal activities of the entrepreneur and providing all the necessary information about him.

The documentation preparation stage takes more than 1-3 months.

Of course, all this happens simultaneously with other stages of starting a coffee shop. However, you should thoroughly prepare to complete the necessary documentation.

Selection of premises and equipment

This stage, as a rule, occurs between receiving a loan and completing the necessary package of documents for running a business. The development of the plan should also take into account the specific area and location of the future coffee shop. Here is an example for a classic establishment with a high level of customer flow:

1. Room area - 90 sq. m, where 30 sq. m allocated for production area and bathrooms.
2. Building - shopping mall, 1st floor.
3. The building is located near the central part of the city, next to a transport interchange.
4. The room has a ventilation and air conditioning system.
5. Number of seats - 35.
6. The theme of the coffee shop is a classic establishment with a cozy interior, British style.

It's just general example, what an establishment designed for a large flow of visitors should ideally look like. IN Lately opening a coffee shop has become relevant in areas on the outskirts of the city that were built up relatively recently. In this case, the topic must be unique to attract attention potential clients. For example, marine or Indian style.

An example of equipment that should be present in a coffee shop:

• coffee machine;
• coffee grinder;
• 2 refrigerators;
• 3 showcases for desserts and cooking;
• blender;
• bar mixer;
• juicer;
• cash machine;
• 2 computers;
• Dishwasher;
• washing bath;
• 2 sinks;
• 2 toilets;
• 3 hand dryers.

You will also need furniture for the hall, a bar counter and chairs, kitchen utensils, a video surveillance system, office furniture, stationery, uniform for workers. Again, in some matters it is important to decide on the theme of the coffee shop; it helps to clearly think through the design of the room, unique and unusual interior items.

Opening a coffee shop occurs in several stages: preparing a business plan, registering a legal entity. persons, obtaining a bank loan or searching for investors, searching for premises, renovation work, menu development, purchasing equipment, furniture, products, hiring workers, marketing campaign. In fact, all these stages overlap, some occur simultaneously, but each of them must be clearly stated in the business project.

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How to write a coffee shop business plan? We offer you to consider a ready-made business plan for a coffee shop with calculations, analysis of the main competitors, risks and recommendations for choosing premises.

A sample business plan for opening a coffee shop will help you not to miss important nuances and develop an effective development strategy for a new entrepreneur.

Download business plan for a coffee shop

How to open a coffee shop with calculations from scratch? This main question, occupying a budding entrepreneur. Opening requires a detailed study of risks and errors. Compilation detailed plan expenses are an integral part ready-made business plan coffee shops.

In order not to get confused in the peculiarities of doing business, we offer you to download for free an example of a coffee shop business plan with calculations for 2019. You can make adjustments to it taking into account your strategy, supplement or reduce the list of marketing tools for business promotion, and record your goals, objectives, and mission.

Example of a coffee shop business plan

In the example of a coffee shop business plan with calculations, we will consider the opening of a so-called American-type enterprise. It is characterized by:

• a small number of tables and seats;
• minimum staff;
• lack of hot dishes and alcoholic drinks.

This format is suitable for a novice entrepreneur. It is characterized by low startup costs, the ability to register as an individual entrepreneur, and a small amount of documents for obtaining permits and licenses. Let's look at an example of a coffee shop business plan for a small business.

Relevance of the idea and competitors

Every day, 1.6 billion cups of coffee are drunk around the world in different countries. What is the culture of consuming an invigorating drink in Russia? Statistics will help answer the question.

According to survey results, the Ministry of Health and social development Russian Federation 8% of respondents drink more than 4 cups of coffee a day. Up to 3 cups - 30%. 15% of respondents drink coffee several times a week, and the same number drink coffee several times a month. The majority of Russians allow themselves coffee in the morning. 4% drink it at night.

The history of the development of coffee consumption culture shows that, compared to 2001, there is a tendency to abandon instant coffee in favor of freshly brewed coffee. 18 years ago, instant coffee was chosen by 85% of respondents. Today in 2019, 60% prefer bean coffee.

Since 2016, the coffee market has been experiencing a real boom. This is reflected in an increase in the number of establishments offering coffee to go - the so-called coffee to go (that go). The annual growth of coffee shops averages 3-3.5%. In cities with a population of over 1 million people their number increases by 17%. Despite this, the segment still remains unfilled.

The main competition for the new project in this area will be:

1. Coffee shop chains (“Shokoladnitsa”, “Starbucks”, “Coffee House”).
2. Restaurants fast food(“McDonald’s”, “KFC”).
3. Vending machines.
4. Points or islands in food courts in shopping centers (offering takeaway coffee).

The target audience

Before drawing up a reopening plan, let’s determine who is target audience project. Among them:

• students;
• employees of neighboring offices;
• tourists.

The age limit of the audience is 18-35 years (61% of the total number of buyers).

The buyer’s choice in favor of a particular coffee shop is influenced by:

1. Serving tasty and high-quality food (6.5% of respondents).
2. Cleanliness (6.4% of respondents).
3. Fast service (5.9% of respondents).
4. Convenient location (5% of respondents).

The sample coffee shop business plan with calculations offers marketing events, which will help you not to get lost among coffee giants or average cafeterias, attract the attention of visitors, emphasizing your difference and uniqueness, and make your startup profitable.

Opening costs

A ready-made coffee shop business plan with calculations contains sample list expenses required for opening, with calculation of investments in the project. The investment estimate is shown in the table:

Risk analysis

In the course of his activities, an entrepreneur faces risks. We will review them and analyze ways to minimize risks:

1. Poor choice of premises. When selecting an object, a businessman pays attention to the flow of people and the presence of nearby educational institutions and office buildings.
2. Increase in rent. It is recommended to enter into a long-term contract with a fixed rate.
3. Supply of low-quality raw materials. The entrepreneur analyzes the activities of counterparties and studies reviews. The contract provides for liability for the delivery of low-quality products and failure to meet deadlines.
4. Falling demand. The methods of promotion used are investigated, new promotions are offered and a bonus system is formed for regular visitors.
5. Rude attitude of employees. An entrepreneur installs CCTV cameras in a coffee shop, conducts customer surveys on social networks, on the website, and studies reviews.
6. Increase in tax burden, changes in legislation. In the first case, the businessman increases the cost of the products sold. In the second case, it monitors the adoption of new laws and takes them into account in its work.

Menu

Menu development for a coffee shop – important point business plan. To operate the coffee shop, the following is purchased:

• coffee beans of different varieties;
• dairy products;
• fruit;
• packaged juices;
• sugar and its substitutes;
• raw materials for making desserts (eggs, flour, jams, cottage cheese).

The entrepreneur offers visitors a wide selection of types of coffee. The main ones:

• Americano;
• cappuccino;
• mocha;
• espresso;
• latte.

At the client's request, sugar, cinnamon, milk or cream are added.

Additionally, chilled coffee drinks, freshly squeezed and packaged juices, and tea are offered.

Separate preparation of baked goods and desserts (cheesecakes, cakes, donuts and others) is organized confectionery). Visitors are invited to pick up coffee and related products take with you at a reduced cost.

Opening hours: from 09.00 to 21.00. If the room is located on the ground floor, an express window for coffee and desserts opens. This format is suitable for visitors who do not want to stand indoors, cyclists and car enthusiasts.

Room

The selection of premises for a coffee shop is carried out in accordance with the following conditions:

• Neighborhood with business centers and educational institutions.
• Location on the city's red line.
• Located in a residential area.

You can set up a coffee shop in the food court of the shopping center. The human traffic will also be high. An important condition is the absence of direct competitors in the food court area of ​​interest.

Responsible for customer convenience:

• transport accessibility (bus stops, parking);
• availability of seats or a park in the neighborhood (for points selling coffee to go).

The premises for a coffee shop can be made in the form of a studio (can be divided into areas for preparing coffee and desserts, a hall for visitors) and with stationary partitions.

Thematic renovation and interior design are being carried out. Beige, chocolate shades of paint or wallpaper, linoleum or laminate, and decorative elements are selected.

The premises contain a small office for the administrator and rooms for staff meals.

A transformer is installed for uninterrupted power supply. Disinfection is being carried out. An agreement is concluded for the removal of solid household waste. A fire alarm is installed. An evacuation plan is posted on the wall.

The minimum area required for a coffee shop is 60-70 sq.m. The rental cost will be 50 thousand rubles per month.

Equipment

It is also necessary to invest in the purchase of equipment and supplies for the kitchen and hall. A table with a list of equipment costs will help you calculate costs:

The entrepreneur may refuse to serve desserts. In this case, from ready-made example business calculations exclude the costs of purchasing relevant equipment.

Registration of legal entities and permits

Register in tax service An entrepreneur has the right to form an LLC or individual entrepreneur. Since in the approximate opening plan we are considering the format of a coffee shop without selling alcohol, an individual entrepreneur is suitable for starting. This organizational and legal form allows you to hire employees and enter into contracts for the supply of raw materials.

Documents required for registration - a copy of the passport, a completed application in the prescribed form, a receipt for payment of the fee (800 rubles). The coffee shop can operate with the following OKVED 2 codes:

• 30 “Serving drinks”;
• 10 “Activities of restaurants and food delivery services.”

You can submit documents in person, through the tax website or the State Services portal.

Review period is 5 working days.

After issuing the registration certificate, the entrepreneur prepares a package of documents to receive SES permits, fire inspection and license. Among them:

1. Lease contract.
2. Certificates for ventilation systems and air conditioners.
3. Documents on disinfection and disinfection.
4. Charter
5. Certificate of state registration.
6. Contracts for the supply of raw materials in bulk.
7. Agreement on waste removal.
8. Employee health records.

A businessman is determined by the taxation system. You can submit an application for the application of a simplified tax system under the “Income” system with a rate of 6% along with registration documents.

Staff

The selection of workers for the coffee shop is carried out using special websites and the city’s employment service. The list of personnel required for start-up and wages are presented in the table:

In addition to their resumes, candidates provide the entrepreneur with current health records. The main requirements (in addition to work experience) are non-conflict behavior and the ability to find a compromise.

The businessman hires an accountant and a cleaner to join his staff or under an outsourcing agreement. The latter option allows you to reduce the cost of paying insurance premiums. At the first stage, the entrepreneur performs the functions of a director managing business processes independently.

Promotion and Marketing

The marketing plan contains a development concept, which includes the main methods of promotion and increasing popularity. The most in effective ways to develop a coffee shop are the following:

1. Registering an account on Instagram. An entrepreneur posts promotions, beautiful presentation desserts, gives facts about coffee.
2. Advertising on social networks, radio and television.
3. Creation of a business card website. It contains information about the address, contacts, menu description, and work schedule.
4. Distribution of leaflets with a discount on the first visit.
5. Distributing brochures at crossroads.
6. Placing banners along roads with high human traffic.
7. Promotions (“fifth coffee as a gift”), discounts (“ happy hours", business lunches, coffee to go).
8. Loyal customer incentive program (bonus accrual).

Profitability

The effectiveness of a business model is revealed through payback indicators and the period for the organization to break even. Let's consider the profitability of a coffee shop during the first year of operation, taking into account average revenue, as well as opening costs and monthly costs.

Based on the presented draft coffee shop business plan, which can be downloaded and used as a basis, it is clear that the break-even point will be 14-15 months from the opening date. After the specified period, the business will begin to generate net profit.

Typical errors

Analyzing likely financial performance is not enough. You need to sort out the mistakes that are made when opening your own coffee shop:

1. Narrow assortment. The entrepreneur does not offer different variations of coffee. There is no option to take coffee with you. No desserts or freshly squeezed juices.
2. Poor choice of premises. The location of the coffee shop is in a sparsely populated area, away from office buildings.
3. Lack of counterparty analysis. Before concluding a contract, data on the reliability of the supplier and the quality of the offered raw materials are examined.
4. Reduced cost of products. The entrepreneur analyzes the market, calculates the average prices in the city.

Conclusion

The coffee business is a fairly simple topic for a novice entrepreneur. Opening does not require a large amount of investment. The payback period is 14 months. Over time, the businessman opens additional coffee shops or points of sale of coffee to go. The entrepreneur does not need to draw up a plan again. The existing strategic plan is subject to editing.

The coffee business in our country is quite profitable and, which is typical, quite a popular way of earning money. Coffee is becoming one of the most common drinks among our citizens. It’s quite easy to explain: the busy pace of life, hard work, and the wonderful taste of this drink.

The article presents a ready-made business plan for a coffee shop.

In addition, coffee is not limited to one or two types. There are many ways to prepare it, among which everyone will find something for themselves. That is why the so-called “snails” and other street coffee shops are in such crazy demand.

There is a very common misconception that people drink coffee most often in winter to keep warm. I would like to develop this myth, because the whole truth of the coffee business is that true connoisseurs coffee heat will not be an obstacle to your favorite drink, secondly, it has long been known that hot drinks quench thirst better than cold ones and, thirdly, there are a number of drinks a la “iced coffee”. Therefore, the coffee business cannot be called seasonal.

The coffee business in Russia and the CIS countries ranks second among other types of earnings. The reasons are quite clear - you don’t need huge financial investments to open this business, and the profit is quite large. A year after opening one more or less successful coffee shop, the owner will be able to open another business based on the coffee shop, or even several.

Stages of starting a coffee business

To open a coffee business from scratch in Russia, you first need to decide on the location point of sale.
If you want a small street eatery, you should think about places that are not so distant from bus stops and parks. This is how people passing by will notice your creation.
If you are planning for something more, then you will need a compact but moderately spacious room that can accommodate up to 40 people at the same time. As an option, you can consider large shopping malls or just shopping centers, but finding free space for a coffee shop there will be quite difficult.

Once you've chosen a location, it's time to register. In order to open a coffee shop or anything else, you simply need to become a private entrepreneur. According to all laws, you will have to wait about a month, but if you want to immediately start making a profit from a business idea, you will have to pay a lot of money to speed up the process.

As for purchasing the necessary equipment and furniture for the coffee business. You will definitely need a counter for the barista-waiter and some seating, that is, tables and chairs. If the coffee shop is street and is designed for a busy flow of people, then such amenities can be neglected. But if it is located in some room, then seating is simply necessary. You also need a coffee machine, which, again, depending on the planned sales volumes, may require more than one. It would be nice to have a small refrigerator to store ice.

In addition to furniture and appliances, other amenities are also needed. A large coffee shop will definitely need a bathroom, and if not, then running water is still required. It is necessary to take care of the hardness of the water, which can adversely affect the operation of the equipment, moreover, it can damage it. Coffee requires lighting and electricity in general. Don't forget to pay attention to this too.

Don't forget that you need to drink coffee from something. If your establishment will be a kind of cafe, then you can buy ceramic dishes, but this is only convenient if you have constant access to running water. Beware of sanitary and epidemiological stations otherwise. But a street cafeteria may have cardboard cups that must be ordered in advance. Cardboard glasses are useful because you can print them with the name of your establishment, thereby making good advertising for yourself.

Project Summary

Objective of the project- open a coffee shop in a city with a population of 600,000 people

Coffee shop format- American type (no hot dishes or alcohol on the menu. Small number of seats and minimum number of service personnel)

The target audience- people with average income aged 18 to 50 years

Number of seats - 15

Average check per table- 500 rubles

Schedule- daily from 9:00 to 21:00

Premises for a coffee shop: location, area

Everyone knows that coffee is an invigorating drink, which is why it is most often purchased in the morning and at lunchtime. This means that coffee shops located near office premises will have high traffic. In the morning, coffee shop visitors will drink a cup of coffee to wake up, and at lunchtime in order to get ready to continue the working day with renewed vigor.

An American-style coffee shop does not require a large area, 50 m2 is enough, of which:

• office space - 10 m2;
• bathroom - 5 m2.

The average cost of renting a premises with an area of ​​50 m2 in a city with a population of 600,000 people is 15,000 rubles

Since there are quite a lot of similar establishments around the city, you need to make every effort to ensure that visitors remember yours. Believe me, not only the taste of coffee affects the status of a coffee shop, but also its interior.

A street coffee business on wheels should be catchy and bright so that people involuntarily stop when passing by. Another type of coffee shop should embody coziness and comfort so that visitors would like to relax there after a hard day. working day, but at the same time it should be well lit so as not to create melancholy.

Light music, pastel colors used for painting the walls, light curtains and some zest will give your coffee shop a great look.

Coffee shop menu

To satisfy the needs of consumers, it is necessary to take into account the following 6 most popular types coffee:

1. Espresso
2. Macchiato
3. Mocha
4. Americano
5. Cappuccino
6. Latte

In addition to the coffee itself, purchased from original suppliers (significantly affects the quality and taste of coffee) in bulk (positively affects profits). Many people like to drink coffee with flavoring additives, and therefore these ingredients are simply irreplaceable:

• Firstly, sugar. You can buy sugar both in bags and by weight. In the first case, the price, naturally, is almost twice as high, therefore, if not essential, it is better to buy by weight or in packages of a kilogram or more.
• Secondly, cinnamon and chocolate chips.
• Thirdly, milk. It is added to almost half of coffee drinks.
• Fourth, ice for making all kinds of cold coffee.

In addition, you can sell desserts for coffee: all kinds of cakes and pastries. In any case, you need to create a menu indicating a complete list of coffee drinks and other products available for sale.

The costs for purchasing products are as follows:

Coffee shop equipment

Service staff

The most important thing you should consider in coffee business. Coffee won't sell itself. The barista(s) must be polite and neat in order for people to want to buy coffee from him/her. One unpleasant conversation, a wrong word can ruin the impression of the entire establishment. But no one wants notoriety, right?

In order to save money on staff costs, you can either pay extra for the barista for cleaning the premises, or for the position of a cleaner office premises Hire 1 part-time employee.

Coffee shop advertising

good marketing technique is to conduct advertising campaign 1-2 months before the opening of the establishment. The advantages of early advertising are obvious: increased audience coverage, potential visitors to the coffee shop begin to wait for the opening, pages on social networks will have time to gain popularity.

Ways to promote a coffee shop:

1. Advertising sign - 25,000 rub.
2. Discount cards - 10,000 rub.
3. Creation and promotion of a page in social network - 15 000
4. Advertising in the media - 40,000

When opening a coffee shop, promotions should be held. For example:

• 15% discount when purchasing products after 18:00%
• when ordering Americano cheesecake, get a 70% discount
• on Monday Espresso 50 rubles.

Coffee shop expenses

The initial investments for opening a coffee shop are as follows:

1. Registration of documents, registration of activities, licenses - 150,000 rub.
2. Rent of premises (for 3 months) - 45,000 rub.
3. Room renovation, design - 500,000 rub.
4. Staff salaries (for 3 months) - 180,000 rub.
5. Equipment - 665,000 rub.
6. Advertising - 90,000 rub.

Total: 1,630,000 rubles.

TO monthly expenses coffee shops include:

1. rent for premises + utilities - 28,000 rub.
2. staff salaries - 60,000 rub.
3. tax and social contributions - 18,000 rub.
4. products - 77,600 rub.
5. advertising and promotion - 55,000 rub.
6. other (carrying out promotions, expenses for household supplies, bonuses to employees) - 200,000 rub.

Total: 438,600 rubles.

Coffee shop income and payback

The capacity of the coffee shop is 15 people. Taking into account the load of 1 table - 60 minutes and the 12-hour work schedule of the establishment, we get the maximum load of the coffee shop per day: 12/1 * 7 = 84 tables.

Statistics show that coffee shop occupancy in weekdays is 40%, i.e. 33 tables.

On weekends the situation is different - 80% load, we get 67 tables.

Total for 1 calendar month the number of tables occupied by visitors is: 22*33+8*67=1262

The average coffee shop bill for 1 table is 500 rubles.

Monthly revenue will be: 1262*500=631,000 rubles.

Net profit: 631,000 - 438,600 = 192,400 rubles.

The payback period for the coffee shop will be: 1,630,000 /192,400=9 months.

When opening a coffee shop, remember that this business requires initial investments, a clearly developed concept and clearly structured processes. Taking into account the facts set out in this business plan, you can reach stable income after just half a year of the coffee shop's operation.

• Business prospects
• Coffee shop menu
• Business risks
• Coffee shop financial plan

Business plan for opening a coffee shop with 48 seats in a city with a population of 1.2 million people.

How to open a coffee shop - step-by-step instructions

According to preliminary calculations, opening a coffee shop will require an investment of about 3,830,000 rubles:

Step-by-step plan for opening a coffee shop

1. Search for sources of project financing;
2. Search for premises for an establishment;
3. Registration legal entity at the local tax office;
4. Concluding a lease agreement for premises;
5. Coordination of the coffee shop project with the SES, architecture and fire inspection;
6. Repair and redevelopment of premises;
7. Purchase and installation of equipment, purchase of furniture;
8. Personnel search
9. Procurement of products and ingredients
10. Menu development
11. Opening of the establishment
12. Advertising

Business prospects

Despite the growing competition among coffee establishments, the entry of new players into this market is still promising. In terms of sales volumes, coffee ranks second in the world, second only to the hydrocarbon market. The popularity of coffee consumption is growing everywhere, not only in developing countries, but also in prosperous developed countries. On average, coffee consumption in Russia is growing by 2 - 3% per year. According to some data, our country ranks fourth in the world in per capita coffee consumption - 0.6 kg per year. The most famous companies in the coffee market in Russia are: TM “Nescafe”, TM “Jacobs”, TM “Black Card”, TM “Davidoff”, TM “Jockey”, TM “Tradition”, TM “Arabica”:

Coffee shop menu

The menu of our coffee shop will include the sale of the following products:

Coffee

• Black coffee (Americano, regular, double espresso)
• Coffee with milk (cappuccino, mega cappuccino, latte, mocha, mega mocha)
• Coffee with cream (raf coffee, mega raf coffee, toffee coffee)
• Others (cocoa, hot chocolate, iced coffee)

Tea

• Black tea (earl gray, ish tea)
• Green tea (tru green, milk oolong)
• Fruit tea
• Herbal tea (ginger lemon, minty, rooibos)

Dessert

• Cheesecakes
• Cakes
• Bakery
• Chocolate

Snacks

• Sandwiches
• Quesadilla

Beverages

• Freshly squeezed juices
• Smoothie
• Cocktails
• Lemonade
• Water

How much can you earn by opening a coffee shop?

The cost of coffee will be on average 110 rubles per cup of 200 ml. average bill establishments according to preliminary calculations will be 200 rubles. The opening hours of the establishment are planned to be from 09:00 to 20:00. The expected average number of visitors per day, for the first six months of operation, will be no more than 80 people. Subsequently, with the growing popularity of the establishment, the average attendance of the coffee shop is expected to increase to 200 people per day.

Expected revenue for the first year of operation will be 10,080,000 rubles.

How to choose a room to rent

The choice of premises for a coffee shop will be based on the following principles:

• Availability of a solvent audience of clients. This should be an area with a large number of wealthy citizens.
• Availability of convenient access roads and parking.
• Availability of high cross-country ability. In this sense, preference will be given to places near universities, metro, stops public transport, large office centers.
• Respectable appearance the building in which the establishment is planned to be located.
• Rent amount.

The main payment in our establishment goes to paying clients. These are independent and wealthy people over the age of 25, with an income level of at least 25 thousand rubles per month. The ways to promote our establishment will be as follows:

To locate the establishment, it is planned to rent a premises with an area of ​​142 square meters in close proximity to office centers and a metro station. The lease agreement will be concluded for a period of 8 years with the possibility of extension. The rent will be 85,000 rubles. per month. The capacity of the establishment will be 48 people. In addition to the service hall, the premises will be divided into an entrance area (dressing room and hall), a kitchen area, a utility room, a staff room and a toilet. It is planned to spend at least 1.2 million rubles on the renovation and design of the premises. The redevelopment of the premises will be coordinated with the city architecture, SES and fire inspection.

What equipment is needed

• Heating equipment (gas stove, combi oven);
• Refrigeration equipment(refrigerated display case, freezer cabinet);
• Furniture (tables, chairs, hangers, bar counter);
• Bar equipment (juicer, coffee machine, coffee grinder, blender and mixers);
• Sound equipment, plasma screen, Office equipment;
• Dishwasher;
• Confectionery showcase;
• Other auxiliary equipment and utensils.

It is planned to spend at least 1.5 million rubles on equipping the coffee shop. The staff will include a chef, an administrator, senior cooks (3 people), assistant cooks (3 people), waiters (3 people), a cleaner, a cashier (2 people) and a PR manager. The establishment's staff will be 15 people, with a total wage fund of 220 thousand rubles per month.

Which tax system to choose for business

The organizational and legal form of the establishment will be a company with limited liability consisting of two founders. It is planned to use UTII as a taxation system - a single tax on imputed income. This is the most optimal tax regime for a coffee shop with a service area of ​​up to 150 square meters. m. Size tax payments will be 9 thousand rubles per month.

Business risks

During the conduct of this business The following risks may arise:

• Growing competition, emergence of large network players in the market
• Seasonal drop in demand for coffee
• Increase in rental payments
• Staff turnover, problems finding qualified personnel

Coffee shop financial plan

Let's move on to calculating the main indicators economic efficiency business. Annual fixed costs for the business plan will be:

Total - RUB 5,712,000.

• Cost of products and ingredients - 25% of turnover

Thus, the net profit of the establishment for the first year of operation will be 1,344,000 rubles. The profitability of the coffee shop is 15.4% (in subsequent years this indicator will grow). With such calculations, you can expect a return on investment after 34 months of operation.

This is a full-fledged, ready-made project that you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

28.04.17 285 841 5

Excluding rent

The Penka coffee shop has been operating in Voronezh for more than a year.

Karina Fomina

is friends with the coffee shop owners

It was opened by my friends Nastya and Egor with their personal savings. I’ll tell you what it cost them and what they learned.

How to open a coffee shop and not go bankrupt

1. Find a passage place. This is the main condition to open a successful coffee shop.
2. Make repairs and signage.
3. Purchase coffee equipment.
4. Promote the coffee shop.
5. Don’t overstaff, work with your own hands.
6. When creating a menu, take an interest in the tastes of customers and take into account the target audience.

Room

The location of the coffee shop is the most important. The flow of people, revenue and profit depend on this. The coffee shop should be in a public place: somewhere where people walk, live or go to work. If people still go out of town to the Grad shopping center, then no one will turn further than 100 meters from their usual route for a cup of coffee. Therefore, Nastya and Egor began with a search good place.

There are three ways to find premises: contact an agency, search on Avito, or go out into the city and find premises yourself.

At first, Nastya and Egor turned to real estate offices, where they were offered premises with a high rent. The agencies also take a commission from the rental price. It's too expensive.

On Avito there are many advertisements from agencies and few from owners, so this method also did not bring results. Nastya and Yegor did not have money for an agent.

Some owners post rental notices on the façade of the building and look for tenants directly. Knowing this, Nastya tried to find the premises herself.

In the center of Voronezh, next to the main building of Voronezh State University, there was a microloan agency located in a room of 14 m² - it’s like a small children’s room. In such small room You cannot make a coffee shop with tables for visitors, but you can sell coffee to go. Nastya went to a microloan agency, got into conversation with the girl at the counter and found out that the tenant was planning to move out.

Then Nastya realized that she would not leave this establishment without the phone number of the owner of the premises. She tearfully asked the girl to find out the landlord’s number from her superiors. The third time it worked. Nastya and Egor agreed on a lease directly with the owner. We don't know how much they pay for rent, but we think you should always bargain.

Repair and signage: 60 thousand rubles

Nastya and Egor decided to renovate the premises. They bought paint, rollers and pallets and enlisted friends to help with the renovation. The guys themselves painted the walls, laid linoleum and repaired the electrical wiring. The repairs cost 28 thousand rubles.

When they finished with the cosmetic work, Nastya herself decorated the ceiling with paper balls. I found the design idea on Pinterest and spent five thousand rubles on materials.

To attract visitors, Nastya and Egor decorated the entrance to the coffee shop. In the printing workshop and outdoor advertising they ordered Styrofoam cups and a sign. For the sign, the workshop cut out letters from foam plastic, covered them with facade paint to protect them from wear, ordered a polycarbonate backing, covered it with film and glued the letters. Nastya and Egor paid 15 thousand for the foam cups including installation, and 12 thousand for the sign.

We spent 60,000 RUR on repairs and signage

Tools and consumables

28,000 R

Two foam cups for the facade

15,000 R

12,000 R

Materials for paper balls

5000 R

Opening: 150 thousand rubles

Before the opening, Nastya and Egor bought only the essentials and saved on a lot. For example, there was no air conditioning, a small table for bags, chalk boards with menus and other interior details. The main thing was the room and coffee.

To brew coffee, you need a coffee machine, a coffee grinder and beans. Coffee equipment is the most expensive. One coffee grinder can cost as much as a new foreign car.

Coffee equipment is the most expensive

Nastya and Egor found a supplier who, under a contract for the supply of coffee beans, provides a coffee grinder and coffee machine free of charge. Similar equipment would cost the owners 150,000 rubles.

Nastya and Egor also saved on staff. For the first two months they served visitors independently. They started working immediately after the renovation. It was an endless vicious circle: we woke up, went to a coffee shop, worked 12 hours, went shopping, came home, fell asleep - and so on every day. Later, Nastya and Yegor began to share responsibilities among themselves: one went to the coffee shop, the other went shopping, then they changed. Sometimes the guys managed to rest. After two months of working without days off or breaks, Nastya and Egor hired their first barista.

Working behind the counter helped Nastya and Yegor understand how to better organize their workspace. The guys looked at what guests pay attention to and where they look while they are waiting for their order. Guided by their observations, Nastya and Egor changed the location of advertising and menu boards. As a result, guests easily found the information they needed, and it became more convenient for coffee shop owners to work.

Nastya and Egor noticed that if you wish your guests a good day or evening, they smile and come again. To strengthen their friendly image, Nastya and Egor began to write on cups of coffee: “ Have a good day", "A big glass of happiness" or "Tasty coffee for a good person."

Now Nastya and Egor stand behind the counter once a week. This helps you feel the process yourself and understand how to develop your business.

We spent 150,000 RUR on the interior and equipment

Refrigerator display

35,000 R

Disposable tableware and packaging material

25,000 R

Fridge

RUB 20,000

15,000 R

Counter

10,000 R

Shelves in the utility room

10,000 R

Other coffee additives

5000 R

Chest of drawers for stirrers and straws

5000 R

Shelves with paraphernalia

5000 R

Coffee syrups

5000 R

4000 R

Two chalk boards

4000 R

Two chalk pillars

4000 R

3000 R

Coffee grinder and coffee machine

0 R

Promotion: 15 thousand rubles

Few people will walk into an unfamiliar coffee shop and become a regular guest. Need advertising. Nastya and Egor began promoting the coffee shop on social networks even before it opened. Both had previously worked in SMM, so they knew how to attract the right audience.

On the opening day of the coffee shop, Nastya and Egor organized a lottery with prizes. They invited friends as partners. Each guest drew a number and received a prize from flower shop, barbershop, local sports complex, candy store or clothing store.

For those who study or work near the coffee shop, Nastya and Egor printed flyers with a discount on coffee. The return on flyers was 30-40%: out of 100 people who received flyers, 30-40 people came. People tried the coffee and often became regular guests. The guys spent 15 thousand rubles on printing flyers.

Nastya and Egor understood that for the coffee shop to grow, a constant flow of customers was needed. They calculated the minimum number of visitors per day in order to break even. Without paying the barista and with an average bill of 200 rubles, the coffee shop was supposed to be visited by 25 people a day. And taking into account the barista’s salary - 55 people. The coffee shop owners passed the minimum threshold in the first month. And three months later they recouped the costs.

Menu and tastes of guests

At Penka, guests are offered coffee, tea, milkshakes, lemonade, salads, sandwiches and a whole display of desserts.

Classic coffee - cappuccino and latte - and drinks with the names of your favorite delicacies are very popular. For example, Nastya and Egor made the right decision when they introduced Raffaello coffee and Oreo cocktail to the menu.

For food in the first half of the day they take porridge and sandwiches, and in the second half - desserts. The brighter the dessert, the faster it is sold out. But there is an exception: the dessert “Anthill” is unremarkable in appearance, but is very popular.

Some desserts are better purchased in summer rather than winter.

Over time, Nastya and Egor noticed that some desserts were better bought in summer than in winter, and removed them from the winter menu. For example, desserts in open plastic cups with the addition of natural yoghurt are sold at Penka only in the summer.

Conclusions of Nastya and Egor

You don't have to spend a lot of money to open a coffee shop. We spent 225 thousand rubles on equipment, excluding premises rental. It is better to open a coffee shop in a public place - somewhere where people walk, live or go to work. Few people will enter an unfamiliar coffee shop and become a regular guest, so advertising is needed - for example, on social networks.

It is difficult to find a suitable place for a business. You can't stop looking. Perhaps the search will take more than a year, you will give up, throw away all thoughts about your business - and only then will you find the ideal premises.

Use your hands. There are not many things in our business that we cannot do ourselves. We worked a lot at the start, thanks to which we saved money and understood all the processes well. It was unnecessary for us to immediately hire a bunch of assistants.

Communicate with clients and ask what they need. When creating a menu, the main thing is to please the guests, and not to develop a delicate taste in them. This also applies to pricing policy. Some establishments sell coffee and desserts at exorbitant prices, but if your guests are students, then this approach is unlikely to lead to results.