home Ideas The current state and prospects for the development of the catering services market. Abstract features of the analysis of the catering services market Analysis of the catering market

The current state and prospects for the development of the catering services market. Abstract features of the analysis of the catering services market Analysis of the catering market

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annotation scientific article on economics and business, author of scientific work - Mayurnikova Larisa Alexandrovna, Krapiva Tatyana Valerievna, Davydenko Natalia Ivanovna, Samoylenko K. V.

Russian market growth rates Catering(OP) in 2012 amounted to 12.8% and are ahead of the world average in monetary terms. However Russian market Catering remains far from saturation, especially in regions far from Moscow and St. Petersburg. The article presents the main trends in the development of the market Catering in regional conditions. On the various stages performance of the work, the objects of research were: data statistical reporting(2007-2013), enterprise market Catering Kemerovo (2013). In the analysis of theoretical provisions, methods of systematization, classification, modeling, comparison, and generalization were used. It is shown that in the city of Kemerovo there are no objective prerequisites for the rapid development of the industry: the population and purchasing power have not changed significantly over the years. At the same time, the turnover of enterprises Catering increased by 35%. Provision of the population with places at enterprises Catering over this period increased by 55% and by 2013 amounted to 90.5% of the provision rate according to the average standard (40 places per 1000 inhabitants). Value this indicator indicates that the market Catering Kemerovo is experiencing high competition, in which enterprises need to fight literally for every guest, put the management system on a modern level, introduce strategic management. As a result, the goal of market development was determined Catering of the region, meeting the needs of residents and guests of the city in high-quality food and service services based on modern forms of service, territorial and price accessibility for all categories of citizens.

ANALYSIS AND PROSPECTS OF CATERING MARKET IN REGIONS

The growth of the Russian market of public catering in 2012 was 12.8% and was ahead of the world averages in terms of monetary value. However, the development of Russian catering market is still not sufficient, especially in regions located far from Moscow and St. Petersburg. Petersburg. In this article, the main trends in the market of catering in regions are presented. At various stages of the research the objects of study were the data of statistical reports (2007-2013), the catering market in Kemerovo (2013). In the analysis of theoretical positions, the methods of organization, classification, modeling, comparison and generalization have been applied. It has been established that there are no objective prerequisites for the rapid development of the industry in Kemerovo: the population and its consumer ability over the years have not significantly changed. However, the turnover of public catering has increased by 35%. Workplace provision in catering for the given period has increased by 55%, and by 2013 it was 90.5% of the average norm of 40 seats per 1,000 inhabitants. This fact indicates that in Kemerovo the competition in the catering market is high, which encourages companies to implement strategic management and modern management systems and to literally fight for every client. As a result, it has been determined that the purpose of the catering market in the region is to meet the needs of the population and visitors in quality food services on the basis of modern standards of attendance, availability of price and location for all categories of citizens.

ANNOTATION

Course work "Analysis of the activities of the public catering markets in Kazan and the prospects for their development", performed by Olga Baeva.

The course work is made on 38 pages, includes 8 tables, 16 references and one application.

Object of study term paper is the public catering market of the city of Kazan.

To achieve the goal of the study, the following tasks were set and solved:

Consider the main directions for improving the efficiency of the Tinkoff public catering enterprise. The course work used the methods of statistical, financial, economic analysis. As a result of the study, it was revealed that the organization's turnover is practically limited to a certain segment, which is characterized by a narrow circle of customers; the productivity indicator has a negative downward trend (in comparable prices), as the staff is not interested in full return and labor results; the level of production and distribution costs as a percentage of turnover is high. To eliminate these shortcomings, it is necessary to implement a whole range of interrelated measures to increase trade, search for new markets for products, improve the use of personnel and fixed assets, and reduce costs. The results of this study can be used by entrepreneurs in this field.

ABSTRACT

Course work "Analysis of the markets of public catering of Kazan and the prospects of their development", performed by Olga Baeva. Course work performed on 38 pages, includes 8 tables, 16 references and a single application. The object of study of the course work is the market of public catering of Kazan. The aim of the course is to study the characteristics of the markets of public catering of Kazan and the prospects of their development.

To achieve the objectives of the study set and solved the following tasks:

To perform market and foodservice industry and its development prospects;

To study the characteristics of enterprises in the food sector;

To consider methods of analysis and evaluation of public catering enterprises;

To give a General characteristic of the restaurant.

to analyze the indicators that characterize the activities of the restaurant;

To consider the basic directions of increase of efficiency of activity of public catering companies "Tinkoff". In the course of this work we used methods of statistical, financial, and economic analysis. In the result of the study it was revealed that the turnover of the organization is practically restricted to a certain segment, which is characterized by a narrow range of customers; the performance there has been a negative downward trend (in comparable prices), as staff are not interested in the full impact and results of work; the level of costs of production and circulation as a percentage of turnover is high. To eliminate these disadvantages, it is necessary to implement the whole complex of interrelated measures to increase trade, find new markets, improve the utilization of personnel and fixed assets, to reduce costs. The results of this study can be used by entrepreneurs in this area.

INTRODUCTION……………………………………………………………………………..5 ……………………………….7 1.1 Analysis of the trade and public catering market and its development prospects……………………………………………………………………… …………..7 1.2 Peculiarities of catering enterprises…………………………………......12 ……………………………………………………………………….15 2.1 General characteristics of the restaurant………………………………………………… ..15 2.2 Analysis of indicators characterizing the activities of the restaurant…………….17 CONCLUSION……………………………………………………………………….35 LIST OF USED LITERATURE …………………………………….37

INTRODUCTION

The relevance of research. Organizations providing food services, like any other companies, operate in a constantly changing environment - changes in legislation, taxation, political environment; constant growth of prices and tariffs; fluctuations in supply and demand; new trends in tastes, etc.

To maintain positive trends in the development of the trade and public catering industry, the Governments of Kazan, the Republic of Tatarstan and local administrations are developing programs in the field of consumer market.

Further development of enterprises in this area involves an assessment of the results achieved, and on this basis, the development effective ways their subsequent development.

The most important basis for decision-making by the owners of enterprises is the analysis of the organization's activities, which should be aimed at identifying reserves for improving performance and eliminating shortcomings. The subject of the analysis is the organizational and economic relations, connections and dependencies of economic phenomena and processes that form the results of the activities of the subjects of the food service sector. The main goals of business management are: increase profits, increase work efficiency, achieve sustainability, improve financial condition, gaining competitive positions, cost optimization, etc.

The purpose of the course work is to study the features of the activities of the catering markets in Kazan and the prospects for their development.

Analyze the trade and catering market and its development prospects;

To study the features of catering enterprises;

Consider the methodology for analyzing and evaluating the activities of public catering enterprises;

Give a general description of the restaurant;

Analyze the indicators characterizing the activities of the restaurant;

Consider the main directions for improving the efficiency of the Tinkoff public catering enterprise.

The object of the course work is the public catering market of the city of Kazan.

The subject of the course work is the analysis of the activities of the public catering markets of the city of Kazan and the prospects for their development.

The structure of the course work consists of an introduction, two chapters, a conclusion, a list of references.

1. THEORETICAL FOUNDATIONS OF THE ACTIVITIES OF PUBLIC CATERING ENTERPRISES

Analysis of the public catering market and prospects for its development

In general, the Trade and catering industry during recent years developed dynamically, practically providing the highest level of performance in comparison with other sectors of the economy.

Turnover volume retail in Russia in 2015 amounted to 5597.7 billion rubles. against 4529.3 billion rubles. in 2014, and the turnover of public catering - 237.0 and 187.3 billion rubles. respectively . According to the data provided to the Realnoe Vremya newspaper by the executive committee of Kazan, in 2016, despite the hysteria of the establishment owners in 2015 and pessimistic forecasts, the number of establishments did not decrease, but even increased. In 2014, there were 1,383 catering establishments in the capital of the Republic of Tatarstan, in 2015 the market showed an 8.75% growth, and their number increased to 1,504 units. In 2016, according to the Kazan City Hall, it reached 1,570 establishments. On the one hand, in times of crisis, demonstrating even small positive growth rates is already a feat. On the other hand, there is an almost 2-fold drop in rates: 2016 showed only a rate of 4.4%. This can be explained, however, not only and not so much by crisis trends (a drop in the solvency of consumers, if only as a result of the fall of the ruble), but by the practically filled market capacity: even in 2015, with its 1,504 establishments, market participants already had opinions about the oversaturation of the market . Whether the demand of Kazan residents will be able to digest today's offer is still unclear.

Table 1.1 - Number of catering facilities in Kazan for 2014-2016

By 2016, after fears of the end of the past, restaurateurs again risked investments, winning back the market fall of 2015.

Interestingly, the growth in the market as a whole occurred not least due to high-quality, expensive establishments. In particular, the number of restaurants in Kazan in 2014 was 173, and in 2015 (as a result, apparently, as a result of the owners' fears about the upcoming sharp drop in the population's solvency), their number even fell to 166, or 4%. Despite the publications of the end of last year, in 2015 only 7 restaurants closed in this way. However, in 2016 their number increased again, having won back the fall of 2015, to 182 units. This is almost 10% growth compared to last year and 5% growth compared to 2014. The share of the highest quality and most expensive catering establishments out of their total number in Kazan today, according to the results of 2016, is 11.6% - the fourth place in terms of market share among all establishments. This, however, although higher than the share of 2015 (11%), is lower than the level of 2014, when the share of restaurants in the market was 12.5%. It is not known what pace the market will show by the end of 2016, but the current ones rather indicate a reorientation of this market towards a less solvent client. The fluctuation of the share in 2015-2016 is quite understandable: the owners cannot know exactly how the market, and first of all Kazan citizens, will react to the rise in prices and the actual drop in their salaries. Hence the hysterical attempts to sell their establishments, recorded by the media at the end of last year, and cautious attempts to win back losses in 2016. Cafes accounted for the largest growth, reaching a quarter of the market share. Meanwhile, the number of cafes in Kazan has grown from 2015 to 2016 (even in the first half of 2016) by as much as 24%, from 516 to 639. And this despite the fact that in 2015, when the market was in a panic, their number barely increased by 3 units. Most likely, about a dozen cafes closed and a few more opened, or most of the new owners who bought the establishments offered for sale risked their investments and left their purchases on the market (especially since it is not entirely clear what else to do, say, with a purchased bar, whose activity is, in principle, not easy to change). As a result, if in 2014 the share of cafes was 37%, in 2015 it slightly fell to 34.3%, then in 2016 it won back the fall of the previous year in the same way and rose to the level of 40.7%. Which is quite understandable: the owners of catering establishments, who panicked at first in 2015, in 2016 relied on establishments for the generally middle class, fearing that the number of customers in respectable and expensive restaurants could fall, and this would first affect the average check value. , then on revenue, and then on profit at the end of the year. It was cafes that grabbed most of the market share that fell on canteens. In second place in terms of the share of the catering market in Kazan - 26% - are canteens, despite the fact that by 2016 their number decreased from 478 to 408. Perhaps this is the largest closure on the market, and it can be assumed that the crisis hit first establishments for low-income consumers. By 2015, more than 100 canteens were opened (plus 28.8%), by 2016 most of them - 70 establishments (minus 15%) - were closed. In 2014, the share of canteens in Kazan was 26.8%, by 2015 - 31.8%. Thus, the crisis year of 2015 led to a narrowing of the share of canteens in the market by 5.7% at once. Judging by the growth in the number of cafes from 2015 to 2016 - 6.4% - cafes immediately "captured" most of the share.

In third place in terms of the share of the catering market in Kazan, ahead of the same restaurants (recall, they have 11.6%), were bars, including snack bars, wineries, bistros, buffets. According to the results of the first half of 2016, their share amounted to almost 20% (19.93%). Here the trend is no less curious than in the case of restaurants, and the opposite of trends in the canteen segment. In 2015, in the wake of fears about the crisis in Kazan, 18 drinking establishments were closed (there were 277, it became 259 - minus 6.5%). Accordingly, the share of bars immediately fell by almost 3%. However, having recovered a little from the fright, the owners opened 54 new ones in 2016 at once! Currently, their number is 313. At the same time, despite the number open bars, their market share has not changed much. Perhaps the same cafes, of which 123 opened at once from 2015 to 2016, prevented the bars from doing this.

In addition to the above establishments (their share in 2014-2016 was 96.4%, 94.3% and 98.2%, respectively), there are also fast food establishments (fast food), food court outlets (in shopping centers) and snack bars in Kazan. However, their number is negligibly small in comparison with the rest (49, 85 and 28 units, respectively, in 2014-2016), and we do not have data for each species. We only note that in the wake of the closure of some of the original high-quality establishments and canteens in 2015, the number of eateries eventually increased in 2015 (by 73%), but in 2016 it collapsed to the level that existed even before 2014. In total, fast food establishments, food court outlets and other eateries account for 9%. However, if market participants are to be believed, as Realnoe Vremya newspaper has already written, the parties (shopping centers and owners of catering establishments) meet each other halfway, and the expansion of food court areas in shopping centers, as well as the “luring” of restaurants and fast food establishments to it, is becoming a trend . So the share of the latter may increase in the near future. Despite the faith of restaurateurs in the solvency of Kazan citizens and the fact that demand at least will not fall, judging by the turnover of the city's catering, it, alas, has fallen. So, in 2014, the turnover was 16.5 billion rubles, in 2015, despite the onset of the crisis, it even grew by 6.5% and amounted to 17.5 billion. But in the first half of 2016, it amounted to 8.71 billion rubles. If we calculate very carefully and formally in previous years, then in 2014 half of the "turnover" was 8.2 billion rubles, in 2015 - 8.77 billion rubles. With continued trends, by the end of the year, the turnover will hardly be 17.425 billion. And given the constant depreciation of the ruble and rising costs, the annual profits of restaurateurs are unlikely to be at least at the same level as last year. In general, compared to Western countries The Russian retail and catering market is still underdeveloped (in terms of the number of retail space per person, Russia is significantly inferior to the West) and has great potential.

To maintain positive trends in the development of this industry, to ensure the interaction of trade and public catering organizations with authorities, government programs in the consumer market. Improving the quality of life of the population of the Republic of Tajikistan through the creation unified system providing the population quality goods and services for affordable prices is the goal of the Program for the Development of the Consumer Market and Services on the Territory of the Republic of Tajikistan for the period up to 2021, developed by the Government of the Republic of Tajikistan. According to the Program, there are more than 50 thousand retail trade facilities, 2.9 thousand public catering facilities, 6.9 thousand service organizations in the territory of the Republic of Tatarstan. However, the supply of the population of Kazan and the Republic of Tatarstan with retail space is much less than in Europe and is clearly insufficient. The current placement of commercial and consumer services does not fully meet the needs of the population, the uneven distribution of the network on the territory of the Republic of Tatarstan is acute.

The modern catering market does not stand still. It is constantly evolving, responding to the growing demands of consumers. In the conditions of fierce competition, restaurateurs, trying to keep the attention of the guest, come up with new ideas for their business, improve the interior of their establishments, and expand the range of products and services offered.

As in any other field of activity, the restaurant business has its own fashion trends, and if you do not follow the trends, then the company is likely to leave the catering market.

The Russian catering market is experiencing high growth rates. In the first half of 2011, the turnover of the public catering market in Russia amounted to 410.7 billion rubles, an increase of 4% in comparable prices compared to the same period of the previous year.

There is also an increase in demand for products and services of catering enterprises. This is a consequence of the growing level of solvency of the population, i.e. quantitative increase in the middle class of society.

Now the main trends in the restaurant business can be traced in three main areas: the concept of providing catering services, pricing policy and directions in choosing cuisine for your restaurant.

Restaurant business development trends are the creation of various types of cuisine, depending on the preferences of a particular region. The tendency to create network projects is no less successful, it is in demand among consumers and will attract the attention of the client faster than a fashionable restaurant.

According to professionals, the coming 2012 will be good year for the development of enterprises that have chosen a democratic price concept in the catering market - from street food vans to democratic restaurants of the casual dining format. The growth of this segment of public catering enterprises is due to the lack of free time for the consumer.

The fast food market is actively growing due to the opening of outlets in food courts. The spontaneity of the decision to visit a fast food establishment and the possibility of choice ensured their relevance. In addition to them, some mobile networks are also claiming places in the "restaurant courtyards" today - "Stop-Top", "Baby Potato", "Teremok - Russian Pancakes", "Pies from the Oven", "Glutton" and others. competition is also spurred on, which is much stronger in the fast-growing mobile fast food than among stationary establishments, and serious pressure from urban sanitation services: according to sanitary standards, all public catering facilities must be connected to water supply and sewerage.

In addition to the listed branded establishments, a large number of independent single enterprises operate on the market - pancake and dumplings, taking over a significant part of consumers, primarily more low prices. This also includes outlets for the sale of "fast" food - chebureks, hot dogs, sausages in dough, etc., which most often work without their own hall, but due to their availability and low cost, they have a fairly large turnover (up to 500 people a day).

Restaurant-type establishments (Mu-Mu, Yolki-Palki, Drova, Oven-Shops) can also be attributed to Russian fast food. Them feature is the desire for universality - during the day they work as fast food establishments, and in the evening they turn into democratic restaurants with a light entertainment program. Another trend of the modern market is the so-called "revival of canteens" as a form of public catering.

Experts believe that the need for catering points has not yet been satisfied. Despite the apparent abundance, it is too early to talk about market saturation. The consumer still feels a shortage of places where you can have a quality and quick bite to eat, spending 150 rubles. The opinion of Russian restaurateurs is also confirmed by state statistics, showing us a stable and confident growth of such establishments.

Due to the crisis of 2008, the pricing policy of a number of establishments has undergone a major change. Consumers are now more likely to choose restaurants with a more democratic price tag. In this regard, there was an increase in the market segment of the middle pricing policy, while the high-end restaurant sector is in a serious crisis at this stage of development. In the course of new trends, restaurateurs, in an effort to retain consumers, are forced to reduce prices, while leaving the quality at the same level. Restaurateurs, in an effort to minimize losses, are trying to invest in better cuisine, and not in external paraphernalia. The percentage of cooperation with domestic product suppliers has increased. There is a clear trend towards a change in the market as a whole. If earlier restaurateurs, in an effort to surprise the public, invested huge capital in the interior and other paraphernalia, now the main emphasis is on the quality of the products provided.

In connection with this condition, many experts identify the lack of qualified personnel as the main problem in the development of the restaurant business in Russia. In the conditions of fierce competition and the rapid development of the catering market, there is a constant struggle among restaurateurs for the clientele, which has recently increasingly made its choice based on the quality of service in a particular establishment. The quality of service today is one of the critical factors company's success in the market. This statement is applicable to any segment of the market: the sale of cars, clothes, shoes; banking and tourism services, and even more so to the catering market, where the quality of service, along with the provision of quality products, is an important competitive advantage. The global trend is that when the product itself (goods, services) is unified, the quality of service in the sale of the product turns out to be the most important differentiator that allows you to get a real competitive advantage and to satisfy the consumer as much as possible.

One of the main difficulties of creating a specialized catering establishment is that every detail in this establishment must adhere to general concept chosen by the restaurateur. To create a quality, specialized restaurant, it is necessary that everything be in the same style, this also applies to service standards.

A corporate service standard is a model for transmitting a positive image of a restaurant to the client, a certain sequence of actions, by which the service personnel have a positive effect on the guest, improving the quality of service. The presence of service standards guarantees the client that, regardless of which employee of the company he communicates with, he will receive the service of the "brand" quality that is inherent in this institution.

So, for example, an informal service standard will be relevant for a beer restaurant in order to support the general concept of the institution, with its traditional atmosphere of emancipation and fun, and for a restaurant specializing in elite, for example, French cuisine, a conservative style of service will be more appropriate. Even the uniform in various establishments imposes its own requirements on service standards. For example, in the same beer establishments, the uniform is not only stylized as the national costumes of the countries that are world leaders in the production of beer (Germany, Czech Republic, Great Britain), but also facilitates the work of waiters.

After analyzing the tendencies of the Western market, it is clear that restaurants that provide quality service and have been working with their own service standards for a long time are usually more attractive to visitors, have more stable income and hardly suffer from staff turnover. Therefore, the development of service standards is now a top priority for restaurateurs if they want to stay in this market.

Currently, there are not enough restaurants on the market for middle-class customers with an average check of 10-15 dollars. Now this niche is developing through the opening of democratic establishments - cafes, coffee houses and fast food restaurants. Japanese sushi bars occupy a significant share among the opening restaurants. That is why there is a gradual transfer of investment activity on the market from the niche of expensive restaurants to the segment of restaurants and cafes of the middle price category, as well as fast foods.

Also, trends can be traced in the choice of cuisine. Here, oddly enough, the fashion for one or another national cuisine plays a role. Usually these trends come to Russia from Europe with some delay, and of course in the interpretation of domestic restaurateurs. For the past five years, the Russian market has seen a kind of "boom" of public catering establishments offering Japanese cuisine. This shows us another trend in the Russian market, the consumer is increasingly turning his attention towards healthy food both at home and in catering establishments. Therefore, the growth of restaurants offering pan-Asian cuisine is likely to continue, although not at the same rate.

The number of beer enterprises is steadily growing both in the capital and in the regions of the country. So in Vladivostok, for example, over the past seven years, about forty establishments with a similar focus have been opened (Appendix A).

Now there is a significant increase in the popularity of beer establishments, and the cuisine traditionally presented in such establishments (German, Czech, English). Now it is one of the most successful areas in the restaurant business.

Beer bar - is currently the most popular institution. Most often, meetings of friends cannot do without beer, because it is with the help of this drink that the boundaries of space and time are erased and peace of mind is created.

Leading European restaurateurs are now observing a trend of consumer interest not in any cuisine, interior or general concept of the enterprise, but in the atmosphere prevailing in a particular establishment. In the European market, the consumer is already fed up with all sorts of culinary delights and an abundance of various interiors, and now for him the cosiness and comfort of the institution is a priority. Of course, the Russian catering market is far from the level of European ones, but our guest strives for these indicators. This, to some extent, explains the unprecedented popularity of beer establishments, in which comfort and a general atmosphere of emancipation and fun, along with the sale of high-quality beer, are top priorities.

In general, it should be noted that the country's catering market is constantly changing, and often this happens under the influence of external factors, whether social, demographic or economic. Also, our country is strongly influenced by changes in the Western market, domestic restaurateurs most often borrow new items from foreign colleagues. Therefore, predicting the future domestic market catering businesses can analyze the Western market.

The general attention of recent months has been attracted by the cautious attitude of restaurateurs and corporate catering operators to the forecasts of analysts and experts about the ways of developing the domestic market for goods and services. I would like to analyze this problem using the example of the 1998 crisis and the main factors that then influenced the scenario for the further development of the HoReCa market in Russia and the vectors for the subsequent development of the catering services market. For restaurateurs and businessmen who have been professionally engaged in public catering for less than 10 years, the essence of the problems of the post-crisis development of the industry is practically incomprehensible. But at the same time, after the crisis of 1998, the public catering market in Russia acquired much more pluses than minuses, and by and large, it changed a lot and received an impetus for development for a decade to come. Consider the prospects of the restaurant business at the present stage of development of the Russian economy. Perhaps the most difficult will be the restaurants "without a face" and a well-thought-out concept, which, one way or another, are opening all over the country. There is still a huge number of restaurants that, in their surroundings and understanding of the restaurant business, are at the level of the late 80s of the 20th century. With their decisions, both culinary, service and interior, they have set the teeth on edge with their “pop culture” and facelessness so much that in “difficult” times they will not be chosen under any circumstances. If we are talking about the fact that people still begin to look more carefully at the amount of the bill in the restaurant and are more selective about their place of residence, then restaurants that were opened by amateurs or outdated in their essence will be out of work. The areas occupied by them are inadequate to business realities, and the product they produce is outdated both morally and physically. Probably, the time has come to re-equip them and radically change their plans and outline the strategic directions of restyling. Good, high-quality gourmet restaurants and serious gastronomic restaurants with a good reputation will probably slow down the growth rate, but in any case, they will remain afloat. The desire and ability of the business to have hospitality expenses and hold all kinds of meetings and negotiations with customers and partners should have places for such events. Fine dining restaurants are a good product if they are led by professionals and creative chefs, who, in fact, go to customers. In moderation, expensive and high-quality restaurants are always in demand in Russia, especially in the business environment.

If the structure of purchase prices in Russia for basic raw materials such as meat, fish and dairy products changes, then restaurants promoting the concept of "Healthy Eating" may suddenly appear on the scene at the right time. Every Russian knows what a healthy diet is and can talk for hours about its benefits, but in reality they vote for sausages and dumplings with their ruble. If the situation on the market of meat and meat products changes or the import component changes in any way, then “bio-eco-macrobiotic” ideas will arrive in time for the market. And the increase in meat prices will allow restaurant customers to fully experience the charms of healthy lifestyle life. You need to be ready for this as well.

Tapas bars are perhaps the most underestimated format of establishments on the Russian restaurant services market. A very elegant format that is already used in many ways in trendy restaurants and in the packages of modern catering companies engaged in banqueting events. Small stylish appetizers served alternately or in sets with wine or sherry are the most popular culinary traditions in Spain. In such places it is customary to sit for a long time, chat, eat and drink. But the form and methodology of providing the service is so unobtrusive and stylish that the client does not even notice how he eats two to three times more than in a simple restaurant, where he is served on the menu by waiters with full meals on an individual plate. Corporate and social catering is the most promising segment in the world social programs and "National Projects", which have become the cornerstone of our country. Of course, catering labor collectives, children's and school food, meals in medical institutions and other budgetary and state directions, apparently, will be very actively mastered and developed.

Club places - analogues social networks, which could well become a continuation of the model of communication of modern youth in the virtual space, most likely, will enter the arena in the near future. A huge number of young people replace the lack of communication in everyday life with many hours of communication sessions on the Internet with classmates, colleagues, and simply unfamiliar people. But there has already been a trend that such "clubs of interest" more and more often began to feel the need to transfer virtual communication to real life. And, attempts to meet members of social networks and various forums began to be made more and more often. Probably, institutions that can put such an ideology at the heart of their concepts will be able to attract the attention of a potential audience.

So, talking about the possible impact economic crisis for development restaurant market RF, I would like to outline the main prospects. Catering business, as well as the entire sector of the economy associated with public catering, is the most advanced, progressive and mobile in the entire industry of the service market. In the food and hospitality industry, most often young and energetic managers are involved, who work day by day with a large number of very different people, providing them with their services. People in the food service industry are almost always stress-resistant, optimistic, and positive in their thoughts. They are not accustomed to rely on external factors and always try to be ahead of events. In the public catering market, especially in the segments of those areas where smart managers have learned how to make money, they very clearly understand all the subtle settings and features of their business, as well as ways strategic development one or another management model. Restaurateurs, especially experienced ones, are, first of all, very subtle psychologists. As one American sociologist wrote in his book, a good experienced waiter in the hospitality industry after 5-7 minutes of communication with a visitor can determine the level of his income with an accuracy of $ 200. And in many ways we agree that this industry has accepted into its ranks the most independent, creative and able to achieve results people. In addition, the catering market is well informed, has deep personal contacts and acquaintances of the main players with each other, as well as horizontal links within the community. Associations and Federations, as well as regional networks of associations of restaurateurs in Russia and the CIS, will be the envy of many public and professional communities in our country. All these factors allow us to look to the future with restrained, but still optimism.

Programs economic development countries most often describe exactly those areas to which the hospitality industry largely belongs. This is the development of "National projects", the development of social catering, the development of systems and infrastructure of the tourist complex and the attractiveness of Russia for inbound tourism. These are methodologies for the development of urban areas and regions, these are programs to improve the quality of life of every Russian, these are numerous projects, both in the field of sports development, mass construction, master planning and urban development throughout Russia. Therefore, the hospitality industry and the catering sector are absolutely in step with the times and correspond to the mainstream of the country's ideological development.

The current state and prospects for the development of the catering services market. Abstract features of the analysis of the catering services market Analysis of the catering market

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