The brightest logos. Featured brands

Guys, we put our soul into the site. Thanks for that
for discovering this beauty. Thanks for the inspiration and goosebumps.
Join us at Facebook and In contact with

Do you know what is encrypted in the name of the IKEA store? And what inspired the author of the Android logo? So we didn’t know until we took up the creation of this article.

website offers a look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink, made from a mixture of sugar, water, caramel, lemon oil and nutmeg, aided digestion. That is why he came up with name for it, based on the word "dyspepsia" is a collective term for digestive disorders.

The logo for more than a century of the history of the drink has changed several times. Today it is a circle of blue and red halves separated by a white wave. It is curious that the company had to pay more than $ 1 million for it. As conceived by the authors, it supposedly contains many references to magnetic field earth, the Pythagorean theorem, to the theory of the golden section. But one reference becomes much more obvious - to the colors of the American flag.

Chupa Chups

Enrique Bernat once noticed that parents often scold their children for their hands stained with sweets. Then he came up with the idea of ​​\u200b\u200bselling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from the Spanish verb chupar - "to suck". But with the logo, everything is much more interesting: at the request of the manufacturer, it was drawn by Salvador Dali himself. The artist suggested drawing a chamomile, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the chamomile shape fit perfectly. In the future, the logo was subjected to minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has interesting story. Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later they decided to drop the first 3 letters, so that their company ... simply located under the first letter in the telephone directory!

Most of the goods in this store are called some unpronounceable Swedish word, but the name is different. The founder of the company, Ingvar Kamprad, came up with an acronym, where the first letters of his name are encrypted and name of Elmtaryd farm in Agunnaryd parish, where he was born.

The logo itself is quite simply done, and its colors refer to the colors of the Swedish flag.

Android

According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. So when he set about developing his own operating system, then chose this name for it.

The logo for Android was created by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the pictograms that are usually drawn on the doors of the toilets came to the aid of the girl. And so a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee shop almost by accident. Having gathered one evening, the entrepreneurs began to pick up words beginning with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old miner's map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why does the sea siren flaunt on the logo? The fact is that, according to the plot, Starbuck, the hero of the novel, was assistant on the ship. So the creators decided to support the marine theme by choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

The co-founder of the service, Kevin Systrom, was fond of photography even before the creation of Instagram. He especially liked the so-called instant shots taken, for example, with Polaroid. The word Instant is translated from English as "instant". And they can also be sent as messages, like telegrams - telegram. Instant + Telegram = Instagram.

The company logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was the best fit for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera are preserved in the logo to this day.

Virgin

Today Richard Branson is one of the most successful businessmen in the world, the owner of a conglomerate of companies from sound recording to air travel. He found such an unusual name for his future brands by accident. At one of the parties, some girl, either jokingly or seriously invited Richard to name his company Virgin (translated from English as “virgin, untouched”). But he did not save and gave the company just such an extravagant name. They say that courage and determination helped Branson build a real empire.

Amazon

Jeff Bezos launched his online bookstore in 1994 and immediately came up with a name for it. Amazon in honor of the deepest river in the world - the Amazon. It was only later that the assortment of the store expanded to a huge scale and became one of the largest online retailers in the world.

The company has changed its logo several times, and the one that is used today has its own connotations. Firstly, Bezos dreamed that his store would sell absolutely all goods - from "A" to "Z" (from A to Z in the Latin alphabet). That is why the arrow leads from the letter A to the letter Z.

Secondly, this same the arrow is shaped like a smile, symbolizing Amazon's desire to satisfy the needs of customers as much as possible and, even if only virtually, but meet visitors with a friendly smile.

Unilever

The world-famous corporation combines the products of more than 400 brands. logo for this a huge company should be universal, understandable and recognizable. As it turned out, each U icon has its own meaning. For example, a plant represents the company's desire to save environment, waves - a symbol of purity and freshness, etc.

A logo is essentially a visual representation of a company. Think of the golden arches of Macdonald's or the swoosh of Nike - these impressive logos have embodied two of the largest empires under their banners. However, many companies still skimp on developing this key part of building the corporate ideal. A good memorable logo significantly increases the growth and loyalty of customers, forms the right impression with business partners,

There are 3 types of logos:

1. Repeating infinity elements. For example, the fundamental power of the logos of IBM, Microsoft and Sony is created by intersecting elements, which makes the symbols of firms distinctive.
2. There are logos that literally illustrate what a company produces or provides, for example, painting houses often use an illustration of a brush or paints in a logo.
3. Use of abstract graphic symbols. An example is Nike. Over time image brand name became for consumers a reminder of the company in any situation.

Consider the most popular logos of famous clothing and footwear brands.

Nike

The logo of the well-known company is represented by the popular signature Swoosh, which identifies the wing of the Greek goddess Victoria (the Greek name Victoria means “victory”). The logo project was launched in 1971 by Caroline Davidson, a graphic designer and student at the University of Oregon. This project was suggested to Caroline by Philip Knight, one of the founders of the company. Knight didn't particularly like Caroline's suggestion, but he was confident that the logo would work for him in the future. And, as we see, he was not mistaken in the calculations. Later, as the Nike brand rose to international heights, Phillip presented Davidson with a diamond Swoosh ring and a huge amount of sportswear and shoes from the corporate warehouse.

Adidas

The Adidas brand was created after the collapse of his father's company, which was called Gebrüder Dassler Schuhfabrik. Initially, the name of the company sounded like Addas - an abbreviation of the initial letters of the name of the founder of the company. However, a few months later, Addas was changed to Adidas (the founder was called Adi among friends).

The signature three stripes featured on the logo were acquired from the Finnish sports company Karhu in 1950, and today it is the style of the firm that is included in the most popular logos of famous brands. By the way, the stripes symbolized the popularity of the company on three continents.

Puma

Rudolf Dassler, brother of Adolf Dassler, in turn, founded the Puma brand. The first version of the company's logo differs from the one we know now - the original name of the company sounded like "Ruda" (from the name of the founder of Rudolf, Rudoo). According to one version, the first version of the logo was designed by Rudolf himself, and in the 60s of the 20th century. the symbol acquired the familiar outlines of Puma.

Gucci

Gucci is the brainchild of Guccio Gucci, who laid the foundations of the now famous brand in 1921 in Florence. One of his six children and became the designer of the famous logo in 1933. Today, the Gucci symbol is chicly included in the logos of famous clothing and footwear brands, as it occupies one of the first places in terms of recognition.

A feature of the symbol was the overlapping letters G. However, these are not only letters, this is a symbol of two stirrups - the legacy of the Guccio Gucci brand, which sold accessories for horses.

Givenchy

Givenchy is a fashion brand founded in 1952 by Hubert James Marcel Tuffin de Givenchy. Today, the company also produces perfumes, clothing and jewelry. The logos of famous brands have been replenished with another popular symbol of the fashion house.

The logo design is quite simple, but attractive and mesmerizing at the same time. It is a four "G", occupying the entire area. The Givenchy logo is reminiscent of ornate Celtic jewelry.

Levi Strauss & Co

Levi Strauss & Co. (LS & CO) was founded in 1853 when Levi Strauss moved from Franconia to San Francisco to promote the West Coast branch of his brothers' haberdashery business. Already in the 1870s, the company launched mass sales of denim overalls, which were successfully dispersed among buyers.

It is worth noting that jeans in the form that is known to the modern man in the street began to be produced only after 1920. It is noteworthy that the original logo of the company appeared in 1886 and was a two horses tearing jeans into different parts. Logos famous history their creations, as a rule, are overgrown with legends. Thus, the appearance of the LS & CO logo was preceded by a story that became an indicator of the quality of the product: the driver tied two separate cars with jeans and drove in this way to the destination station.

Reebok

The company was founded in England in 1895 by Foster and his sons thanks to the founder's desire to provide his sons' sneakers with spikes. After climbing the Olympus of global manufacturers already in 1958, the founder's grandsons, Joe and Jeff, renamed the company Reebok. The name refers us to the African continent, where "rhebok" is a type of antelope. The logos of world famous brands Reebok and Adidas now belong to a single fashion house - Reebok is subsidiary adidas since 2005.

Louis Vuitton

The Louis Vuitton fashion house was opened in 1854, after which the whole world learned about the highest quality and chic products. The company's logo is represented by the brand's initials and is designed as a stylization inspired by Japanese floral motifs.

hello kitty

The character itself was invented and brought to the public in 1974 by Shintaro Tsuji, the owner of Sanrio. As a trade logo for the company, the image of Cute Kitty was registered in 1976.

Initially, there were two names between which there was a choice: Hello Kitty and Kitty White. Nevertheless, the first name turned out to be more attractive, and the character himself became the idol of millions of children and their parents around the world. Logos famous companies and brands of children's clothing and toys, previously separate, made a single powerful breakthrough in the business.

Converse

The history of the company, like its logo, dates back to 1908 and is called the Converse Rubber Shoe Company. In 1915, the founder of Mills Converse began making tennis shoes, but a fateful event for the company happened in 1917: basketball player Charles H. Taylor entered Mills' office with an injured leg. To facilitate the movement of the athlete, Mills developed high-top sneakers, which today have already become classics in the global fashion shoe industry.

Converse is not just a brand, it is a whole era, for example, it was in this shoe that Wilt Chamberlain scored 100 points in an NBA game in 1962, Converse also wore it when he scored the decisive goal in 1982. It was the official shoe of the NBA for a long time, worn by sports legends such as Larry Bird and Julius Irving.

Owner since 2012 this brand became no less popular company Nike.

Lacoste

One of the oldest and most respected brands, whose logo is a green alligator, is known to everyone who at least once was interested in the fashion world. In 1933, Jean Rene Lacoste created a company that produced tennis shirts, and the name was formed from consonance with the founder's sports pseudonym, which sounded like "crocodile skin".

The symbol of the company Rene Lacoste was born, as well as many other logos of famous brands. The game was worth the candle in this case. The history of the creation of the symbol is as follows: one of Rene's friends drew a small crocodile just for fun, but it soon became the logo of the brand, which is now known to everyone.

Fendi

The company's logo is often compared to a puzzle: these thoughts are prompted by two letters F inverted relative to each other. The founder of the brand is the popular designer Karl Lagerfeld, who invented the logo for the fashion house of the married couple Eduard and Adele Fendi. The recognizable symbol of the fashion house is now emblazoned on every document signed by Fendi representatives as a fashion seal of Fendi collections.

Chanel

The famous back-to-back double "C" logo was first seen in the fashion world in 1925 on a bottle of Chanel No. 5 perfume.

The logos of the most famous brands often have several stories of their creation, and this happened with the Chanel brand. One of the versions tells about Mikhail Vrubel, who in 1886 depicted horseshoes that resembled the current Chanel logo. Another version says that Vrubel did not take any part in creating the symbol, but simply used two crossed horseshoes as a symbol of success and luck. Nevertheless, most designers are sure that the logo represents the initials of Coco Chanel, the founder of the French fashion house.

Calvin Klein

On November 19, 1942, the Calvin Klein brand was created, the logo of which became available to the public only 30 years later. The light and memorable SK logo easily evoked associations about the brand, so it was made on the pocket of each pair of trousers. Soon, the popular symbol began to be used not only as a mark of the manufacturing company, but also as a collectible stamp.

Versace

The symbol of the famous brand is symbolically linked to Greek mythology and depicts intertwined snake heads that often adorn bag logos. There are quite a few well-known brands, but the Versace logo is difficult to confuse with another company.

The logo was designed in 1978 by Gianni Versachi, who was obsessed with the classics in art, so the option with turning the audience to stone became a symbol that embodied the designer's fatal attraction to the fashion world.

Logos with the name of the company are their most common type, according to statistics, up to 70% of all modern logos belong to them. This is not surprising, because they perform a dual function, helping the audience to get acquainted not only with the symbols, but also with the brand name. This combination makes these signs as effective as possible, but it also requires high professionalism from the designer - for a harmonious combination of pictures and text with each other. How to create a high-quality logo and, at the same time, come up with an original name for your business? Read this article!

Company name - why is it so important?

Among the seafarers of the past centuries, it was not in vain that the saying went - "whatever you call a ship, so it will sail." This rule works today, so it is recommended to choose the name of your company very carefully before you send it to sail the ocean of business. It should not only be original (which is not easy in itself), but also optimally match your specialization.

Not less than an important factor the memorability of this word or phrase is considered, a person will not “puzzle his head” for a long time, remembering the name of this or that company. In addition, the name must be attractive, pleasant to hear, and evoke positive associations in the audience. Most new customers will begin their acquaintance with your products or services with their brand, and are unlikely to be willing to pay money for something that does not inspire confidence in them.

If you have not been able to decide on how to beautifully and accurately name your company, then we will be happy to help you in this matter. We invite you to view the list free names for brands below, and if you wish, you can use each of them without any restrictions. We specially designed them. The only thing is, we cannot guarantee that at the time you read this article, someone has not used the name before.

Examples of free company names in English

td (padding: 1.5em;)

Another effective way to get a name for your new brand is to use special . Today, there are dozens of similar services on the Internet, both in English and in Russian. In the next section of our article, we will consider the most famous of them.

Popular brand name generators

Below we have listed the popular services that will help you choose the best name for your future company for free, as well as check if it is free for it. So, these include:

The world-famous online shopping platform also offers users a convenient tool for choosing a unique name for your company. It is important that the Shopify generator not only looks for original combinations of phrases (based on the subject of your business), but also checks for free domain names for them;

Another specialized service designed primarily for start-ups - young innovative companies. Allows you to select suitable titles and domain names for one or more keywords. You will then be presented with a wide range of results sorted into a number of categories (general, similar, new, funny, combined, SEO, etc.);

A simple but functional site will help you find several tens of thousands of possible combinations of company names in a matter of seconds, based on the entered keywords. The service allows you to sort the results by topics (short, business, technology, modern, etc.), quickly check the domain name for each, and save your favorite options to your favorites.

Once you have chosen the best name for your business, it's time to place it on a bright, original and memorable logo.

How to create a logo with a company name?

Every entrepreneur faces a lot of difficulties and problems during the time, especially if this is your first business. During the launch of an enterprise, a number of issues have to be addressed - from choosing a relevant niche to obtaining permits and finding reliable business partners.

Particular attention should be paid to the positioning of your brand, this task should be done immediately after selecting its name. So, if you have already found the perfect name for the company, then we recommend moving on to developing a personal logo,. This sequence of actions will help you save your time and money on ordering naming and corporate identity.

After all, corporate identity is the most important component of promoting any business, with its help you can create a visual image of your company, make it as recognizable as possible and stand out from the competition.

In addition, a unique corporate identity visualizes corporate ideas and values, improves the image and builds trust in the brand, and increases the effectiveness of any advertising campaigns.

In addition to the logo and name (which are considered its basis), modern corporate identity includes a lot of other components. In particular, these are sets of colors and fonts, as well as a set of printing with business cards, letterheads, calendars, envelopes and other materials designed in a single style.

Large companies spend huge budgets on the development of their logos and corporate identity, ordering these services from well-known design bureaus. However, novice entrepreneurs often cannot allocate any serious funds for these products, so many have to create a logo on their own using graphic editors.

However, there is one more effective method creating a high-quality logo with a name for which you do not need high costs or design skills. To be more precise, Logaster offers visitors several options at once - you can use the logos prepared by us or design them yourself using the powerful functionality of our service. To do this, just enter the name of the brand and select its theme, then you will be offered dozens of options, each of which can be quickly edited (font, color, icon, text) and downloaded to a computer in one of the appropriate formats (PNG, PDF, JPEG, SVG).

As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought-after, among all existing species logo

Examples of logos created on our website

As you can see, company name logos have a wide range of benefits and are a solid foundation for the development of corporate identity and your brand as a whole. Thanks to this, they confidently take the place of the most popular and sought after, among all existing types of logos. We hope that our article has given you some tips on how to find the perfect dream logo for your project, which will help it achieve success and audience recognition.

Our store supplies only branded clothing of famous European brands (primarily German), as well as well-known American and Canadian companies. Why are people so eager to buy branded clothes? What is it: a tribute to fashion, the pursuit of prestige or a practical approach? Without denying the fashion aspect, we still venture to suggest that the main thing for the modern buyer is high quality the products they buy.

When buying clothes from a well-known brand, you can be sure that they will serve you for a long time, and not just one season, as is the case with ordinary things. The reason for this is simple - well-known global corporations strictly monitor compliance with production processes using modern technologies. This is especially important if you are buying shoes, because they are usually the first to be hit.

In the case of or clothes, you are more likely to get tired of it appearance or it will go out of fashion, than spoil. That's why we love ourselves and recommend that you choose only proven brands for your wardrobe!

Every day a person comes across hundreds of logos. They are so familiar that few people think what they mean. But in fact, even the simplest logos often take months and millions of dollars to create, and almost every one of them has some subtext. In our review of 10 famous logos with a decoding of their meaning.

1. Fedex

American logo logistics company consists of 2 parts: "Fed" in purple and "Ex" in orange. It seems to be nothing special, so why did such a modest logo win dozens of awards? The answer is simple - the space between the letters "Ex" forms an arrow, which on a subconscious level is associated with the speed and professionalism of the company.

2. McDonald's

Most people think that the logo of the McDonalds fast food restaurant chain is nothing more than the first letter of the company's name, painted in golden color. However, fans of Freud's theory argue that this form of the letter evokes associations with a nursing mother's breast.

3. Museum of London

The Museum of London is dedicated to the history of this city from the time of its founding to the present day. In 2010, the museum management decided to update its image in order to become more attractive to a younger audience. New logo It was made in bright colors and is sure to attract attention. At first glance, the new logo immediately presents a map of London. And each of the colored contours is the boundaries of the city limits of the British capital in different historical eras.

4. Adidas

The name of the famous manufacturer of sportswear and accessories arose from a combination of the first and last name of its founder, Adolf Dassler. Over the 66 years of the company's existence, its logo has changed several times, but it has always had three stripes. Today, the logo has three slanted stripes in the shape of a triangle, which symbolizes the mountain. This metaphor means conquering new peaks.

5.Mitsubishi

Mitsubishi was founded in 1873 as a result of the merger of two shipbuilding companies. The company's logo appeared by combining the coats of arms of its creators - the three-leaf crest of the Tosa clan and three diamonds of the Iwasaki family. The three diamonds symbolize reliability, integrity and success, while the red represents trust and attracts customers to the brand.

7. Google

The Google logo looks very simple - just a regular inscription, the letters in which have different colors. In fact, when creating the Google logo, the designers wanted to capture a sense of the company's "rebellious spirit". The secret of the logo lies in the colors of the letters: the primary colors (blue, yellow and orange) are suddenly interrupted by a green letter that is out of the scheme. So Google decided to highlight its non-standard and unwillingness to play by the rules.

7. Animal Planet

Previously, the Animal Planet logo featured an elephant stretching its trunk towards a miniature Earth. However, in 2008 the channel was rebranded in order to increase its appeal to a wide audience. The channel had to get rid of long and boring documentaries and move on to exciting reports. The new logo, as Animal Planet explained, should represent instincts, the jungle and primal emotions. Quite a lot of emotion for an emblem that had one letter upside down.

8. NBC

It's no secret that the NBC logo symbolizes a peacock, but few people know why this is so. It was actually a marketing gimmick to get people to buy color TVs. At the time the logo was created, NBC was owned by the electronics company Radio Corporation of America (RCA). RCA wanted to show the public that the relatively high price of a TV was entirely due to the ability to view pictures in color.

9. Amazon

At first glance, the Amazon.com logo is very simple - the name is in bold black with a curved yellow arrow underneath. But what does this arrow symbolize? First, it represents the smile of a satisfied customer. And secondly, the yellow arrow goes from the letter "A" (the first letter in the Latin alphabet) to the letter "Z" ( last letter alphabet), which symbolizes the variety of Amazon products.

10. Pepsi

The Pepsi logo is a simple circle with the top half red and the bottom half blue, with a wavy white line between them. At first glance, these are the colors of the American flag. But in fact, Pepsi has spent hundreds of millions on its current logo. The branding agency that designed the logo for Pepsi released a 27-page report outlining the many meanings behind the logo. It symbolizes the Earth's magnetic field, feng shui, Pythagoras, geodynamics, probability theory, and more.