What is the size of the business card in pixels. Standard sizes of paper, envelopes, business cards

If you want to make a themed business card, a vintage style business card is a good choice. In this tutorial, I will show you techniques that will help you achieve an interesting effect.

Let's start.

Step 1

We will start working on a business card by determining the parameters, taking into account the requirements for printing. Create new document by pressing CTRL + N. In the image characteristics settings menu, enter the following values:

• Width - 3.5 inches
• Height - 2 inches.
• Resolution 300 ppi
• Color mode: CMYK

Step 2

We received a blank for a standard business card. Create a copy of the background layer ( CTRL+J).

The next step is to determine the working area. The ruler will help us with this. To call the ruler, press the key combination CTRL+R.

Next, click the mouse at the base of the upper scale of the ruler and drag the auxiliary line to the top base of the business card. After that, drag an auxiliary line from the left scale of the ruler to the left edge of the business card. Repeat this step twice more and set guide lines on the right and bottom border of the business card.

Step 3

When working with business cards, do not forget about the "cut-off" area.
Switch to Image > Canvas Size(Image > Canvases). Set new values ​​for height and width: width(width)- 3,75 inches; height(height)- 2, 25 inches

Step 4

If the text (and sometimes the image) comes close to the border of the business card, it doesn't look nice. Now we will set the borders of the working field in which the main information will be placed.

The working field can be limited in several ways. For example:

1. "Approximately". To do this, use a ruler (the technique from step # 2). The dimensions at the edges are reduced by 0.125 inches.
2. Or you can enter clear parameters for the auxiliary lines. This will give you a more accurate result. To enter new values, go to View > New Construction Line(View > New Guide).

Then set the following values:

• Top margin: horizontal (Top Margin: Horizontal) - 0.25 inches
• Bottom margin: horizontal (Bottom Margin: Horizontal) - 2 inches
• Left margin: vertical (Left Margin: Vertical) - 0.25 inches
• Right margin: vertical (Right Margin: Vertical) - 3.5 inches

Step 5

We have prepared a business card template! Now let's get down to designing the layout.
Switch to the copy of the background layer. Activate the tool Gradient(Gradient tool) and use it to set the overall color.

Note that you can always change the color scheme in the Gradient Tool Options Bar by clicking on the gradient box. You can also look at all the gradient styles, experiment with their settings (the icons next to the gradient color box).

Translator's note: the author used:gradient type - "Mirror"; colors - #c28c44 -#c5bb88-#c28c44.

Step 6

It's time to add texture. I will use the texture of old paper in this work. You can use your own resources, or find suitable material in photobanks. When the texture is selected, transfer it to your document, place it above all previous layers.

Step 7

Standing on the paper texture layer, go to blend mode layer (blend mode) and set it to overlap(Overlay). This simple technique will combine the texture with the overall color.

Step 8

Fine! Now we have prepared the business card for the next step - filling it with content. Our first element will be the logo.
Well designed logo, add charm and more professional look any business card.

In this example, we will create a circular sun logo.
Activate the tool Ellipse(Ellipse Tool). Create a new layer on top of the rest. Holding down a key Shift draw a circle. Choose the color of your choice.

Translator's note: author uses color #211a26

Step 9

For further work, we need to rasterize the circle shape that we just drew. To do this, right-click on the circle layer and select " Rasterize layer"(rasterize).

Step 10

Any symbol must be added to the round base under the logo. Of course you will have your own company logo, and for an example I use a figure of the sun from a standard set.

Activate the tool Arbitrary figure(Custom Shape Tool). From the gallery of form options (which is located above), select the appropriate sample. Add a new layer, above the circle layer, and draw the selected shape on it.

Step 11

Hold down the key CTRL and click on the logo shape icon in the layer. This will create a selection.

Step 12

Go to the rasterized circle layer. Without deselecting, press the key DELETE. Deselect. Turn off the visibility of the logo shape layer.

Step 13

In my work, instead of standard stitches, I will use a dotted line, which will give a little retro style. Now I will show you how to do it.

Activate the tool Brush(Brush tool). From the set of brushes, choose a standard 5 px hard round brush.

Step 14

Now, click on the brushes panel icon. Switch to " Intervals" (shape subsection) Change the spacing to 200%. This will turn the round brush into a series of dots.

Step 15

Create a new layer by clicking CTRL+SHIFT+N. Then, using the brush we just set up, draw a straight dotted line (hold down the shift to make the line straight).

Step 16

Duplicate the resulting line several times. Arrange the lines however you like.

Step 17

Let's add a few extra lines for the design. Decrease the brush size to 3 pixels and paint lines on the top and bottom of the business card.

Step 18

Let's create an accent at the bottom of the informative part of the business card.
To do this, activate the tool Rectangle with rounded corners(Rounded Rectangle Tool) and draw a rectangle shape in the area of ​​the lower small lines.

Step 19

Fine! Now let's just add our text. We use several different retro fonts that can be downloaded from dafont.com.

Step 20

Let's move on to the final details! Select all layers. Right click on the layers panel and from the submenu choose " Merge layers"(Merge layers).

Translator's note: I recommend that you do not merge all the layers at once. For further actions, it will be more convenient to do the mixing as follows: select the layers with the logo and lines - and merge them. Next, select the text layers and merge them. You should have three layers: text, with a logo and lines, a layer with a background.

Step 21

Download any vintage or grunge brushes you like and decorate your business card. You can use this site to download the desired brushes.

Translator's note: The author used the Eraser tool. A grunge brush was selected in the tool settings. A good effect can be achieved if you add a layer mask to the layer with the logo (text) and use the grunge brushes (color black) on the layer mask.

Step 22

Change the blending mode of the vintage patterns layer and the information layer to Base darkening(Color burn).

Translator's note: If you followed the advice from step 20, then you need to change the blending mode for three layers: vintage pattern, text, logo + stitches.

Step 23

Finishing touch. Duplicate the information layer, this will give expressiveness to the main part.

We have finished the lesson. The effects that you have learned to do can be safely applied to the design of posters, flyers or postcards.

A ready-made layout is a file that is fully prepared for printing and does not require changes to the content, as well as any prepress preparation.

Two types of layout files are accepted: bitmap ( TIFF, JPEG) and vector ( PDF).

1. CMYK color model (Profile CoatedFOGRA39.icc)
2. Do not use compression for JPEG files
3. When saving a bitmap layout, use Uncompressed and merge all layers into one
4. All fonts must be converted to curves
5. File resolution should be 300-600 dpi for business cards and strictly 300 dpi for all other printed products.
6. The layout should not contain crop marks and any other non-printable objects

Be sure to read the articles:

Dimensions:

business cards

The size of the layout (before trimming) is 94x54 mm, the size of the finished business card after trimming is 90x50 mm.
The information part (addresses, phone numbers, names, positions, logo, company name, etc.) should be located no closer than 5 mm to the edge of the layout. That is, all information should fit on an area of ​​​​84x44 mm.

Euro business cards, transparent business cards, multilayer business cards, plastic business cards, plastic cards

The size of the layout (before trimming) is 89x59 mm, the size of the finished business card after trimming is 85x55 mm.

For plastic cards: Symbol embossing is possible only when the card is oriented horizontally, it can be located anywhere on the bottom of the card (right, left, middle), but only horizontally. For embossing, two standard types of fonts are used - large (Farrington OCR with a height of 4.5 mm) and small (Standart Gothic 3 mm). Embossing must be placed at least 5 mm from the edge of the card. The maximum number of characters per line is 6. When developing a design, it is also recommended to take into account the location of embossing on both sides of the card.

Gift certificates

A6 - see Requirements for invitation cards

100x70 - see Requirements for pocket calendars

Cards (85x55 mm) - see Requirements for plastic cards

pocket calendars

The size of the layout (before trimming) is 104x74 mm, the size of the finished calendar after trimming is 100x70 mm.
The informational part (addresses, phone numbers, company name, etc.) should be located no closer than 6 mm to the edge of the layout. That is, all information should fit on an area of ​​​​94x64 mm
All the elements "through", and this is the background or background image, should go beyond the border of significant elements to the entire area of ​​the layout.

Tags, labels, paper labels

Standard tags 90x50 mm: pre-cut size - 94x54 mm, finished tag size - 90x50 mm.

Square tags 55x55 mm: pre-cut size - 59x59 mm, finished tag size - 55x55 mm.

Euro tags 180x50 mm: pre-cut size - 184x54 mm, finished tag size - 180x50 mm

Round tags with a diameter of 50 mm: pre-cut size - 55 mm, finished tag size - 50 mm

Curly tags 50x90 mm: trim size - 56x96 mm, finished tag size - 50x90 mm

The information part (addresses, phone numbers, names, positions, logo, company name, etc.) should be located no closer than 5 mm to the edge of the layout. All elements "through", and this is a background or background image, should go beyond the border of significant elements to the entire layout area. When making up a tag layout, it is necessary to take into account the location of a 5 mm hole (for round 6 mm, figured (type 3) 30 mm) on rectangular tags in the middle of the short side, on square tags in the corner of the product. It is strongly not recommended to use frames, strokes, because when cutting, an offset of +/- 2mm is possible.

Vinyl magnets

Layout sizes:
Magnetic business cards: pre-cut format - 89x59 mm, after trimming - 85x55 mm;
Rectangular magnet 100x70 mm: trimmed - 104x74 mm, finished - 100x70 mm;
Square magnet 65x65: - pre-cut - 69x69 mm., size after cut - 65x65 mm;
Magnet 90x130: - pre-edged format 94x134 mm, finished product - 90x130 mm;
A4 photomagnet: pre-cut size - 214x295 mm, after trimming - 210x291 mm.

The information part (addresses, phone numbers, names, positions, logo, company name, etc.) should be located no closer than 5 mm to the edge of the layout. That is, all information should fit on an area of ​​79x49 mm, 94x64 mm, 59x59 mm, 84x124 mm, 204x285 mm, respectively. All elements "through", and this is a background or background image, should go beyond the border of significant elements to the entire layout area.
Magnet with a block for notes (65x65): pre-cut format 69x69 mm, after trimming 65x65 mm. The information block (all significant elements: texts, logo, graphic elements) should be located no closer than 5 mm to the edge of the layout on the sides and top, and also no closer than 9 mm to the bottom edge of the layout, in the area where the block for notes is attached.

Flyers

Layout size (before trimming) 214x103 mm, finished flyer size after trimming 210x99 mm/
The informational part (addresses, phone numbers, company name, etc.) should be located no closer than 6 mm to the edge of the layout. That is, all information should fit on an area of ​​204x93 mm.
All elements "through", and this is a background or background image, should go beyond the border of significant elements to the entire layout area.

Leaflets

A6 - 109x152 mm (105x148 mm)

A5 - 152x214 mm (148x210 mm)

A4 - 214x301 mm (210x297 mm)

Notepads

For notepads with spring binding, the information block (all significant elements: texts, logo, graphic elements) must be located no closer than 6 mm to the edge of the layout, and also no closer than 12 mm in the bonding area.

All elements "through", and this is a background or background image, should go beyond the border of significant elements to the entire trim area of ​​the layout

Dimensions of layouts (in brackets the size after cropping):

A4 - 214x301 mm (210x297 mm)

A5 - 152x214 mm (148x210 mm)

Eurobooklet

Layout size (pre-cut) 202x214 mm, size finished product after cutting 198x210 mm. The information part (addresses, phone numbers, company name, etc.) should be located no closer than 5 mm to the edge of the layout. That is, all the information should fit on an area of ​​192x204 mm. All the elements "through", and this is the background or background image, should go beyond the border of significant elements to the entire area of ​​the layout. When laying out the outer side of the booklet, it should be taken into account that the front part is on the right, the back is on the left.

Posters

Dimensions of layouts for different formats, in brackets the size after cropping:

A3 - 301x424 mm (297x420 mm)

A2 - 424x598 mm (420x594 mm)

ShF print A2, A1, A0

A2 - 424x598 mm (420x594 mm)

A1 - 845x598 mm (841x594 mm)

A0 - 1193x845 mm (1189x841 mm)

Files must be prepared in the CMYK color model. Accepted formats are pdf and tiff with lzw embossing. Resolution not less than 200 dpi

Poster calendars

Dimensions of layouts for different formats, in brackets the size after cropping:

A3 - 301x424 mm (297x420 mm)

A2 - 424x598 mm (420x594 mm)

A1 - 598x845 mm (841x594 mm)

Files must be prepared in the CMYK color model. Resolution is at least 300 dpi for A3 and 150 dpi for A2 and A1. All significant information should be located no closer than 5mm from the edge of the layout. Background / background image should be done right through.

stickers

Layout sizes for different formats in brackets size after cropping:

A3 - 424x301 mm (420x297 mm)

A4 - 214x301 mm (210x297 mm)

210x100 mm - 214x104 mm (210x100 mm)

A5 - 152x214 mm (148x210 mm)

A6 - 109x152 mm (105x148 mm)

100x70 mm - 104x74 mm (100x70 mm)

90x50 mm - 94x54 mm (90x50 mm)

Round (diameter 40 mm) - 43x43 mm (40x40 mm)

Round (diameter 60 mm) - 63x63 mm (60x60 mm)

Round (diameter 80 mm) - 83x83 mm (80x80 mm)

Oval (60x38) - 63x41 mm (60x38 mm)

Oval (80x60) - 83x63 mm (80x60 mm)

Folders

Sizes of layouts for A4 folders for digital printing(in brackets the size after cutting):

Folders A4 - 439x309 mm (435x305 mm)

Sizes of layouts for A4 folders for offset printing (sizes after trimming in brackets):

Folders A4 - 484x377 mm (480x373 mm)

Templates PSD, AI, CDR

Post it stickers

Information to be printed on stickers must be placed in a strictly defined security zone (at least 5mm from the edge of the layout). The layout background should be left blank (white), and the recommended information for printing on stickers is logos, contact details, slogan. Files must be prepared in CMYK color mode in pdf format. Resolution not less than 300 dpi.

The dimensions of the layouts are clean, without bleed allowances:

Templates PSD, AI

Plastic and paper sets

Layout size:

For plastic sets (pre-cut) 420x297 mm, the size of the finished set after cutting is 410x290 mm.

For paper sets (pre-cut) 424x301 mm, the size of the finished set after cutting is 420x297 mm.

Photocalendars

Color model RGB (Profile sRGB) or CMYK (Profile CoatedFOGRA39.icc). The background / background image should be done right through.

Size of page layouts (size in brackets after cropping):

All significant information should be located no closer than 6mm from the edge of the layout. Indent from the top edge under the spring - 15mm.

21x21 cm - 216x216 mm (210x210 mm)

A4 - 303x216 mm (297x210 mm)

A3 - 426x303 mm (420x297 mm)

A2 - 424x598 mm (420x594 mm)

File resolution 300dpi (for A2 - 150dpi)

Number of page layouts - 13

Photo posters

CMYK color model (Profile CoatedFOGRA39.icc), resolution 300 dpi.

A4 - 214x301 mm (210x297 mm)

A3 - 301x424 mm (297x420 mm)

A2 - 424x598 mm (420x594 mm)

A1 - 845x598 mm (841x594 mm)

T-shirts

Hoodies

CMYK color palette. Resolution not less than 300 dpi.

For a bitmap image, the better the layout quality, the better the print quality will be.

For vector PDF layouts. If there is text in the layout, then it must be converted to curves. The minimum line thickness is 1 mm. The minimum height of lowercase letters is 6 mm. The minimum value of the object is a dot with a diameter of 1.2 mm. Also, for vector PDF layouts, you need to take into account that there should not be Stroke / Outline strokes (they need to be converted to areas / objects).

Eco bags

CMYK color palette. Resolution not less than 300 dpi.

For a bitmap image, the better the layout quality, the better the print quality will be.

For vector PDF layouts. If there is text in the layout, then it must be converted to curves. The minimum line thickness is 1 mm. The minimum height of lowercase letters is 6 mm. The minimum value of the object is a dot with a diameter of 1.2 mm. Also, for vector PDF layouts, you need to take into account that there should not be Stroke / Outline strokes (they need to be converted to areas / objects).

Packages

CMYK color model, resolution 300 dpi. All significant information should be located in the area of ​​the front of the package no closer than 5 mm from the scoring lines. Plus, it should not fall on the so-called. area of ​​handles and sides of the package. Background / background image should be done right through. It should also be taken into account that during manufacturing there are tolerances for scoring, so we do not recommend making sharp transitions in color / background in the intended place of scoring.

Layout sizes:

For packages 150x150x60 mm - 434x214 mm

For packages 150x240x60 mm - 434x304 mm

For packages 215x330x80 mm - 309x419 mm

Pens

CMYK color palette. Resolution not less than 300 dpi.

The size of the layout for printing on a clip is 25x7 mm

Layout size for printing on a pen - 55x5 mm

The layout is recommended to be created in vector programs (for example, Adobe Illustrator) and saved in PDF format. All texts must be converted to curves. The recommended minimum text size is at least 1 mm; it is also not recommended to use serif fonts and thin strokes for small text. Layouts are provided in net size, bleeds are not needed.

Eco pens

CMYK color palette.

Resolution not less than 300 dpi.

Pen layout size - 294x141 mm

Cap layout size - 74x50 mm

The size of the finished pen (approximately) - length 147 mm, diameter 7 mm.

The layout is recommended to be created in vector programs such as, Adobe Illustrator and save as PDF. All texts must be converted to curves. The recommended minimum text size is at least 1 mm; it is also not recommended to use serif fonts and thin strokes for small text. Layouts are provided in net size, bleeds are not needed.

Important! The visible part of the layout after assembling the handle (the circumference of the handle) is 29x141 mm, for the cap it is similarly 29x50mm - this is the informational part of the layout. The rest of the layout area is the background.

Envelopes

Layout sizes for different formats:

Euro - 220x110 mm

C6 - 162x114 mm

C5 - 229x162 mm

C4 - 324x229 mm

The background image should cover the entire area of ​​the layout. When designing an envelope, it is important to consider that the print area is 5 mm smaller at each edge than the size of the envelope (i.e., the envelope is not printed "through"). All important elements(text, logo) is recommended to be placed no closer than 10 mm from the edge of the layout.

Flash drives

CMYK color palette. Resolution not less than 300 dpi.

Layout size - 86x56 mm

The size of the finished product - 85x55 mm

Tablets

Dimensions of layouts for different formats, in brackets the size after cropping:

134x604mm (130x600mm)

184x604 mm (180x600 mm)

304x234 mm (300x230 mm)

304x104 mm (300x100 mm)

304x404 mm (300x400 mm)

Tickets

CMYK color model (Profile CoatedFOGRA39.icc), resolution 300 dpi. The information part (addresses, phone numbers, company name, etc.) should be located no closer than 5 mm to the edge of the layout.

The size of the layout is 195x95 mm.

- This value is not constant. Of course, there is a business card standard generally accepted in Russia, it is 90x50 mm.

However, there are customers who ask to make the business card format larger or smaller. Most likely a departure from standard size for them means a way to be original.
You can change the format, but for this you need to change all the settings on the cutter twice, cut a non-standard set of business cards separately. All this takes a lot of time and not all printers agree to this. Those who agree require an additional fee for this, which is quite fair. It turns out quite expensive and often leads to disproportion.

It is clear when an order for euro-format business cards is made. This is the European standard business card size 85x55 mm. Specialists and individuals who travel on business and leisure to European countries and are going to expand their circle of acquaintances, order euro-format business cards. In addition, international exhibitions and symposiums held in Russia oblige our businessmen and scientists to acquire Business Cards in Western format on foreign languages. When using some types of equipment, printing such products will require more expensive design paper, which, accordingly, increases the cost and final cost of euro-sized business cards. Yet it is justified and cost-effective.

It is still worth cautioning business people who are trying to stand out by changing the format of business cards. The fact is that all business card holders and other specialized accessories for storing business cards are made to fit the Russian business card size in cm 9x5. Smaller business cards simply fall out of the cells of the business card holder, and larger business cards simply cannot be placed in a small pocket. Thus, it turns out that it is more rational in all respects to order business cards of the standard Russian size 90x50 mm:
1. It's cheaper.
2. Your business card will be placed in a business card holder, and not put in a pocket or on a table, where it will get lost among many other things.

There is one more important aspect of this issue: business card designers working with two main sizes 90x50mm and 85x55mm perfectly “feel” these sizes and almost never have problems with proportions. Non-standard business cards are often a little awkward precisely because of the unusual card format.

Polygrand company offers printing business cards both standard size and Euro format. Designers of our company will offer several options for the layout of the layout, and you will be satisfied with the quality and timing of the order. When designing business cards, you can use the section.

Business cards - cards with important information. They are compiled in a generally accepted form, for example in the form of a plastic card. They are referred to business tool a person who cares about his reputation. They have become part of the lives of busy people. All types of business cards are necessary for the exchange of information. business people it is important to know what is placed on them.

Types of business cards

Now there are business and personal business cards. The first type is needed to create efficient business. Typically, the classic type of design is used, which indicates the name of the company, last name, first name, patronymic. There may also be other information. Below is the phone number, address and other data for communication.

There are types of business cards for government officials. Usually they designate the coat of arms and the flag of the country. There are secular business cards, which are slightly different from the classic ones. They indicate the invitation of a person to a certain holiday.

Personal

Personal types of business cards contain information about the owner: full name, address, phone. They may be common to spouses. As additional information place skype and account address in social networks. Products are handed over to relatives, friends, relatives.

With the help of personal information, it will be possible to make a favorable impression when meeting. There may be images on the product. You can arrange it at will, since there are no special requirements for this.

Business

Such business cards are needed in communication with business partners. Therefore, the product contains business information - position, phone numbers, mail address, fax. Their printing is more expensive, because you have to implement different ideas. Plastic business cards are often chosen, which look much more prestigious.

Expensive and high-quality paper, beautiful colors are used. Embossing and other modern methods are used. Plastic business cards will be the best recommendation for business people.

Corporate

To create products, a single template is used, in which there are similar frames and colors. Then all employees will have the same business cards. They contain the company logo, name, address, position, phone number, and hours of operation.

The main side may have a drawing, usually in full color but inexpensive. After all, the product is required for business, and not for beauty. If it does not have the coordinates of an individual employee, then it will be a standard flyer.

Manufacturing methods

Business cards are created using inkjet and laser printers. Screen printing, risography, thermal lifting, offset printing are also used, laser cutting and engraving. With each method, quality products are obtained.

Digital printing is the most popular way to make products. It also has disadvantages, for example, the price of the work will be more expensive if you create more than 3000 copies compared to offset printing. Also, the choice of paper will be small, and fine lines may not be noticeable.

Offset printing is a traditional way of creating information products. There is an exclusive print and large-circulation offset. Working with an inkjet printer is fast and easy. But there is also a minus for this method - paper, which must be special. This is an amateur job option, so it is not suitable for employees of a reputable company.

silkscreen

Many types of business cards are created using screen printing. Often this method is chosen to maintain the image of the company. Business cards can be printed on any medium. The method allows performing selective filling with varnish, thermal lifting, fixing important information on the original material.

Often metal or plastic is chosen as the basis. Reliable equipment allows you to perform work at the highest level. The seal should emphasize the image of the company or a particular person. Developing firms should order bright and original products. And this is possible with the use of new technologies, such as screen printing.

Manufacturing technology

The process of creating business cards is simple. It includes several steps:

• creating a layout;
• its coordination with the customer;
• seal;
• sheet cut into separate cards.

For business cards, you can choose any font, color of letters, it all depends on the type of product. Cards will look presentable if all their characteristics correspond to the status of a person or company.

Dimensions

The standard business card size is 90x50 mm. But under the order, you can make products of other parameters, but an additional fee is charged for this, since you have to configure the equipment.

There is a standard business card size according to the European standard, it is 85x55 mm. Such products will be useful when visiting other countries. They are needed for international exhibitions and symposiums organized in Russia. Some printing equipment will require more designer paper, which increases the cost of production.

Business card holders and other accessories for storing business cards are made to size 9x5. Larger or smaller settings simply won't do. Therefore, it is wiser to use the standard size, because it is not only cheaper, but also allows you to properly store it. Moreover, the text of the business card on such a product will fit completely.

Paper

There are a few things to keep in mind when making business cards:

• design;
• method and quality of printing;
• paper type.

The type and strength of the card depends on the quality of the paper. Now many types of materials are produced. The density of cardboard for business cards should be from 200 g/m 2 and more. The strength of the card depends on this indicator. If you use thin paper, then the products will look simple. An excellent option is a density of 250 g / m 2.

Business card paper may vary in surface finish. It can be ordinary coated with a smooth surface, textured, designer, material for crushing and embossing, touch cover and others.

The most common is white coated paper. Text and graphics lie flat and smooth on it, and colors look vibrant. Paper can be used to make simple cards, as well as unusual ones. Beautiful cards are obtained with textured linen paper. It is desirable to choose a density of 260 g/m 2 . Horizontal, vertical grooves serve as an imitation of natural linen material.

Metallic paper is ideal for making durable business cards. It has a pearly finish. There is a large selection of colors. If you choose colored paper, then you should take into account that the white color changes with the corresponding shade of the background. It is advisable to use bright colors.

original cards

Appearance establishes the first contact and also creates an opinion about the owner. Thanks to modern technical means there are many tools for obtaining unusual products. Original business cards are created using non-standard materials: CDs, wood and metal.

Printing capabilities are needed to transform cards after printing. Often, UV varnishing is used for this, which serves as an additional protection against damage. Original business cards have a decorative design. This method can be used for varnishing the entire surface, as well as individual elements of the print.

Embossing is considered another way to transform a card. It is carried out by hot and cold method. Embossing can be done with foil. It comes in the color of gold, silver, mother-of-pearl. The card turns out bright with the original appearance. There is relief stamping. With this processing method, a relief image is created.

Thermal lift allows you to get a relief surface. This processing method uses thermographic powder, poured onto wet paint. The card is heated, the powder swells, and therefore a convex surface is obtained.

For the product to get original form, it is subjected to cutting or cutting. For this, special equipment is used. Each of these methods is necessary to get beautiful business cards. In order for the cards to look presentable, it is necessary to choose the best materials for them, as well as reliable technology.

In order for this attribute of a company to help it develop and increase profits, it must be properly designed. Properly selected allows you to make it memorable and attractive to potential customers.

But when developing a design, you should pay attention not only to the general style of the selected elements, but also to the size of the business card. How to choose them and what to look for - you will learn about this and not only in this article.

Business card sizes by country

Many people prefer to choose standard size business cards. But in the end, you can get an unexpected result. This is due to the fact that the so-called "standard" business card size is different in each country.

• America and Canada. The standard business card size here is 8.56 × 5.39 cm (3.5 × 2 inches). However, not all companies adhere to these dimensional limits. In these countries, you can find many business cards that differ in size from the standard.
• Europe. The size of business cards here is 85 × 55 mm. In addition, this aspect ratio is an international standard. But there are also brand representatives who prefer not to obey this rule.

• Japan. In this country, business cards (or meishi) have a standard size of 91 × 55 mm. You should also study the rules for the manufacture and delivery of these cards. In Japan there are certain rules these rituals that should not be violated.
• Ukraine, Russia, Belarus, Kazakhstan and Moldova. For business cards of these countries, the standard size is 90 × 50 mm. This is also due to the savings in cutting cards: it is believed that less money is spent on the production of such business cards.

Business card resizing technical parameters

When choosing the size of a business card, you should take into account not only the standards of the country in which you plan to sell them, but also a number of other features.

1. Respect the required layout resolution in pixels. Usually it is 300 px/dpi. In this way, you will maintain the quality of the image when printing.
2. Use the function of calculating pixels by given dimensions in mm or cm. This can be done when working in a graphics editor (for example, Photoshop).
3. Leave 3-5 mm from the edges of the card. This is necessary so as not to damage the image on the business card during cutting. It does not matter what initial size of the business card you have chosen - the allowance should be left in any case.

Standard or large business card size

There are two main sizes used in business cards: classic and large. Each of them has its own characteristics and is suitable for different purposes. Next, we will tell you more about their characteristics.

Classical

Classic refers to the size of business cards, which is 85.6 × 53.98 mm (sometimes 85 × 55 mm). It is considered as such because it is equal to the size of bank credit cards. In addition, these business cards are great for standard slots in almost all business card holders and wallets. Therefore, most often they are presented precisely in these dimensional boundaries.

Large

Large business cards are called business cards, which have a size of 89 by 64 mm. In recent years, they are gaining popularity due to the convenience of placing information on them. Large business cards can display more useful information about the company. In addition, business cards of this size stand out from the standard cards of other companies. But when using them, you may encounter a number of difficulties.

What to look for when choosing

When choosing between standard and large size business cards, you should consider the pros and cons of each.

1. Small business cards are more convenient to hold in your hand, as well as store in the slots of a wallet or business card holder. But you can always think about the design of folding business cards that will be convenient to use. In addition, the production of such business cards will take much less money.
2. Preference should be given to non-standard sizes when creating personal cards. They may not obey generally accepted rules, but have almost any size and shape. And for corporate and representative business cards, it is advisable to choose standard specifications. However, you can create two variants of business cards at once - with a creative and with a classic design.
3. When choosing non-standard card sizes, it should be borne in mind that not every printing studio will undertake their production. Sometimes printing houses simply do not have the equipment and materials to print business cards of an unusual shape or size.
4. Cutting non-standard business cards will incur additional costs. Thus, it will be necessary to allocate more budget for this service.

It is optimal to create business cards of a standard size and shape for general use. And cards with an unusual design are best printed in limited quantities and used only for special occasions. Thus, you will save the company money and at the same time you will be able to demonstrate an unusual approach to design with the help of “special” business cards.

Steps to create a business card

Designing business cards consists of several steps. Next, let's take a closer look at each.

Step 1 - material selection

A business card can be created from a variety of materials. Below are the most common ones. However, business cards made of fabric, rubber, stone, etc. can also be found on the market.

Step 2 - Choosing a Shape

The shape of a business card is just as important as its size. This detail should also be given due attention when designing.

1. geometric shapes.
   
   
   This includes business cards in the form of an oval, circle, triangle, polygon, square and standard rectangle. Most often, the last two forms are used for the card. If you decide to choose a square business card, then it is advisable to present it in the size of 63.5 × 63.5 mm. In the case of a rectangular card, you can add originality by rounding the corners. In addition, when choosing a figure, one should study the features of the influence of each of them on the perception of a person. Thus, it is possible to achieve the necessary associations with potential customers.
2. Curly.
   
   
   You can give your business card a creative look with the help of a curly shape. It should correspond to the direction of the company and reflect the product or service being sold. However, keep in mind that small details can come off and distort the overall impression of the card. Therefore, for such business cards, you should choose high-quality materials that are distinguished by their durability and strength.
3. Business cards-transformers.
   
   Such business cards can change their shape when folded. Using this trick, you can effectively attract the attention of customers, as well as visually communicate about the services provided by the company. For example, for an airline, you can use a business card that, when folded, takes the shape of an airplane.
4. Embossed.
   
   
   This type of design, although distinguished by its simplicity, is well remembered. On such business cards, you can make convex companies and names. The rest of the details are best left in the classic printed form. In addition, a similar relief can be created not only on paper, but also on wood and metal.

Step 3 - Adding More Features

In addition to the main actions, a business card can perform a number of special functions.

1. Motivational business cards.
   
   Such cards are great for companies that help a person become slimmer and healthier. They effectively present the services of fitness industry workers, nutritionists, stylists, plastic surgeons. An additional purpose of such business cards is to show customers how they will look after using the services of the represented company. Thus, people are more motivated to apply to the organization for such results.
2. Entertaining business cards.
   
   Typically, business cards of this type are used by companies that operate in their respective fields. With these business cards, you can perform certain manipulations: draw something, tear it off, fold it or cut it out. If the card has an entertaining design, then one will definitely be remembered by potential customers and leave a positive impression of the company.
3. Practical business cards.
   
   
   Such business cards not only provide customers with information about the company, but also perform some additional function. In other words, they can be misused. With the help of such a move, you can earn the trust of the people who were issued a business card.
4. business cards-magnets.
   
   
   Business cards of this type are easy to store, as they do not need to be carried in a wallet. In addition, they can serve as a decoration for the surface on which the magnet will be attached (for example, a refrigerator, cabinet, mirror, etc.). Another advantage of such business cards is that they are always in front of your eyes. Thus, potential clients remember the name of the company well and are more likely to want to use its services. This type of business cards is desirable to use for organizations that are often in demand in everyday life.

Conclusion

original business card will definitely attract attention target audience and effectively remembered. However, in pursuit of uniqueness, one should not forget about the main functions of a business card. It should, first of all, reflect all necessary information about company.