home Exchange rates What is a price list. Why does a service company need a price list of services? What should be included in the price list

What is a price list. Why does a service company need a price list of services? What should be included in the price list

Every day more and more people are interested in the changes taking place in the market of goods and services. Changes in the pricing of purchased products cannot be predicted. After all, the cost depends on many factors: the cost of materials for production, the cost of the manufacturing process itself, packaging, delivery. To be sure of the appropriateness of the purchase, the customer must navigate in pricing policy market for goods and services offered. In an attempt to make it easier for customers to choose, manufacturers offer prices of their firm or company.

What is price

Naturally, the question arises of what constitutes a price. Price - is a list provided by the company, with the indicated prices for each item.

Most often, price lists or price lists are used by enterprises involved in the sale of products. When creating such lists, the company's management takes into account all material costs for production and advertising.

What is the price for modern business? Having a price list, a company representative can offer possible cooperation potential partner, appealing to the prices on hand and the range of goods, which greatly facilitates

Where did the concept of price come from?

Such a short but capacious word came into Russian from English. In the native language, this word means "price". In the 70s of the twentieth century, in the interstate standard, the price is listed as a clear list, a list of clearly regulated prices for items and short characteristics of goods.

What is price and how did this word take root in the USSR? The meaning of the word "price" is an abbreviation of the English "price list" - a list of prices. Slavs love to reduce and reduce everything, the price was no exception.

Such a list or price list was used to sell agricultural products (milk, fish, meat, vegetables), as well as to present goods in a favorable light (typical for hardware and clothing stores). In the USSR, there were specially endorsed lists of vital necessary goods whose prices have never changed. An example is the Doktorskaya boiled sausage, beloved by everyone, the production of which cost three times more than the price per kilogram of finished products.

Lists in the modern world

Lists are an essential part of everyday life. Faced with them, not every person can immediately understand that he has a “price list” in front of him. Price is a catalog of products of your favorite cosmetic company, a list and cost of services of your favorite hairdresser, a menu in a restaurant or cafe. All these seemingly at first glance lists are exactly what we are talking about.

But it is worth remembering that in order to invest money correctly and profitably, you should carefully study the proposed product.

What should be included in the price list

As mentioned earlier, the price is a clear list of product names, a small description and characteristics.

For example, you are viewing the price construction company choosing the right material. There will be six names of different manufacturers on the page with glass wool. Next to each, the characteristics of the product should be indicated: density, layer thickness, mat length. Price per meter or per roll. Firm and country of origin, delivery time when ordering. operation.

If any of the points of interest to you is not considered, you must contact the manufacturer or seller for clarification. When buying, you need to follow what exactly is noted on the invoice. If something has not been agreed, then there is a high probability of acquiring defective goods or a fake.

Pricing occurs individually for each company. It is worth remembering that the cost of a quality "brand" product cannot be low.

So what is price? This is an opportunity to create long-term partnerships easily and on favorable terms. And also with minimal cost find the required product.

Each product or service has its own cost, but it is often not so easy to convey these figures correctly to the buyer. In order for your customers to be able to visually evaluate your product, its characteristics and cost, there is a price list. In this article, we will consider in detail what a price list is and an example of compiling its ideal version, which will not only increase your sales, but also distinguish you from your competitors.

Why do you need a price list?

A price list in trade is a very important document - it is a kind of one in which you offer your product for consideration. In fact, this is the face of your company, a factor no less important than a corporate website or the appearance of a hostess. The quality of paper, printing, design style, filing in electronic document- all this works either for you or against you.

Price lists can be provided to a potential buyer, both in paper form and in electronic form. They can contain brief information on numerous items, or they can be devoted to only one commodity unit, they can sell both material things and services. Any product should have its own price list - it's convenient, correct and effective!

It is proved that when the buyer sees the price, sees the image and characteristics of the product, its various options, then the information is perceived much more effectively than just hearing the same thing from the seller. The price list can be actively used both in retail and wholesale trade.

Price list structure

The meaning that any price list should contain is a report of the main, most important information about your product to the buyer in a form convenient for him for a short time. Correct Structure price list will help in this, and of course we will learn how to compose it correctly. Information should be concise, semantic, interesting, easily perceived. Before compiling a price list, decide on the task that it should solve:

Inform the client about the assortment and prices. Informational.
Talk about the unique characteristics of a particular position of your product and cost. Presentation.
Submit a special offer or promotion for a specific product. Promotional.
Mixed type, which combines information about the assortment and special prices for these items.

By choosing one of the four formats, the structure of the compilation of the price list itself will become clear. Let's look at four examples in which you will see how and how price lists can differ from each other and why this is important.

How to make an information price list?

Information price lists are often used in areas where the number of goods is very large (more than 100 units). Areas where this type is most often used:

construction and food supermarkets;
auto parts stores;
sale of electronics and components;
wholesale warehouses of various goods, including pharmacies.

Since the lists of goods in these areas exceed several thousand unique items of goods, the structure of the price list should contain only the most necessary information for the customer: name, a brief description of, price. It should look like this:

There may be several dozen pages for each category, but spreadsheets and special warehouse programs will help you generate pivot tables in such price lists. The client can be reported as the entire global warehouse in in electronic format or print several sheets with products of a specific category.

It is important that the names and numbers are readable, otherwise there will be little sense in such a CP. hat too important element The price list is not only an image, but also the first contact with a potential buyer. There, indicate your contacts, phone number, website, email, skype, etc. There should be pagination at the bottom of the price list, because out of 287 pages of a general price list, it is sometimes difficult to remember or explain what is needed and where this position was.

How to make a presentation price list?

The presentation price list should tell about one product or products belonging to one group. For example:

description of the collection (clothes, shoes, jewelry);
complete set of goods (car, computer, equipment);
presentation of the novelty.

The emphasis in such a price list should be on a specific product or on the main part of the product particular group. The structure should contain a description of the unique advantages or characteristics of the product, a photo of the product, and cost.

You can place several products in a similar format on one sheet, limiting the number of photos or descriptions. Such a price list will help in a comfortable environment for the buyer (not in a store), slowly get acquainted with your product and make an informed decision. In some cases, a table structure may be used. She is needed when we are talking about several configurations of one product:

How to create a promotional price list?

An offer with a special price for your product should be presented to customers in a special way. If you want to surprise with the price or draw attention with the price of a particular product, you need to learn how to correctly reflect this in the price list. Use the benefit rule, the client should easily understand what the promotion or special offer is. The design of the special price should be simple and readable. For example:

Pay attention to the special attributes of the promotional price list. This is:

dedicated font;
contrast arrow with a call;
two prices to understand the benefits.

Instead of prices, you can specify percentages, days, or any unit of measure for the value of your product. Do not overdo it with asterisks, labels, exclamation marks, in general, with attention-grabbing attributes, as their overabundance not only does not attract attention, but also alerts customers. To show the benefit and correctly attract the attention of customers is the task of the promotional price list.

Mixed Price List Structure

Sometimes it is necessary to select several positions out of 100, which are covered by a special offer. This can be done by selecting a cell or an asterisk next to the price. There is simply nowhere to place promotional badges in such price lists, so these positions can be highlighted in the general list. For example like this:

The example shows 3 different ways to highlight a promotional product, decide which one suits you. If you have a whole group of promotional products, it makes sense to put them on a separate price list.

Separate these two concepts and never "pour water into the price list" with justification for the need to buy exactly your product, or with a long story about your company, its mission and history. There is such a thing as a sales funnel. At each of the turns (funnel levels) you must form the right communication with your vie-for-vie. The correct one is concise, specific. Based on this about your company, the person to whom you send the price list should already be familiar with it. If both the presentation of the company and the story about prices occur at the same time, then at first all information materials should be presented as a separate material (file), and only then - the price list.

To the village to grandfather

Most likely this warning will be redundant for most site visitors, but I still occasionally come across price lists without a full listing: contact information and a contact person in the price lists of companies. Indicate the coordinates of your company - address, telephones, fax, e-mail for orders - a good tone and correct communication. You need to specify bank details if necessary (avoid an overabundance of information). The reason is clear price analysis and ordering goods are usually broken in time. Payment details can be issued in another sheet. You can also specify a list of your distributors. Believe me, no matter how beautiful the logo in your company is, it alone will not be enough.

The weight

My next warning applies to price list marketers. Inserting a company logo into Excel is good and mandatory, inserting photos of product samples is your business and is determined by the business customs of your market segment. However... A price list that "leads" under 3 megabytes is not a tool, but a work of art. Try to send such a "brick" by e-mail, or try to open it quickly when you have a client hanging on the phone and asking for advice on prices. When the price list opens for 30-40 seconds, does not go through e-mail, or it is hard to download from the site when bad internet, such a situation is an example of poor communication.

How does the price gain weight? The main eater of resources and the reason for inflating the weight of the document is its design: stripes, frames, highlighting, embedding photos - everything that makes a document beautifully designed. If all this cannot be neglected and it is precisely this "beauty" that is required from you and the price list, be sure to pay attention to the placed graphics: photos, drawings, logos.

A typical mistake is to insert pictures as they are without cropping, and simply reduce them in the document by dragging the corner. The image in the price list has decreased, but its "weight" has remained the same. All graphics must be reduced in size, adjusted to the required dimensions in width and height BEFORE importing into the price list. Be sure to lower your resolution to 72dpi. The graphics at the same printing will look quite tolerable, and "weigh" will be small.

Product ID

Product ID, otherwise - product code - a unique short designation of the nomenclature unit, an identifier that will be further used when forming and processing an order. More precisely, not even that, which will be used in all your accounting policies (purchase, movement of goods, reporting). If you are purchasing goods, then use the articles, stock numbers of the manufacturer, vendor.

If you yourself are a brand owner and co-designer of an inventory system, you can use product model numbers and even line numbers in excel. Here, decide for yourself, do not forget to first talk about this with sales managers, logistics managers and IT specialists (if there is a need to automatically pull the order into the accounting system). In any case, do not use the description of goods / services, resorting to their reduction. Otherwise, something like .

Price list currency

The fact that the use of several currencies is unacceptable, probably, is unnecessary to remind. One currency - will make life easier for everyone - you, customers, logistics, accounting, etc. This currency must necessarily be identical to the one accepted within the business etiquette of your segment. Do not follow the lead of the accounting department and do not use without fail currency of your accounting policy. The price is made for clients, not for an accountant! Ideally, when the accounting policy currency matches the business etiquette currency of the market segment. What Business Etiquette? If the market leaders quote in Euros, your prices must also be in that currency, no matter what currency you then bill in.

And please, colleagues, do not drag this currency into every cell of the price list. It is enough to indicate somewhere on top something like: "all prices quoted are in rubles."

Product characteristics

Colleagues, do not fit in the cells of the price list table ALL the characteristics of the product. Price is not a technical catalogue. Specify additional product characteristics only those that help to distinguish one product in the group from another.

If you deliver goods in large quantities (trucks, wagons), or if your goods have large dimensions and (or) weight, be sure to indicate in the price list information about the number of pieces of goods in the transport package (number of pieces in a box), weight of goods, minimum lot to order, etc. If there are a lot of brands in the price - indicate trademark in the spelling that is accepted in the market. If brands are well identified by logos - place logos - this will make it easier to find the right brand and product. Sometimes it will be useful to indicate the country of manufacture, the name of the manufacturer, etc.

Minimum creativity

If you are not a market leader, or are a distributor (or dealer) - use the information from the manufacturer's price lists. No need to invent your own system of classification and notation. If you are a manufacturer, vendor - make sure that information about your company, about your products (services) is correctly indicated in the price lists of your distributors / dealers, other open sources (for example, databases, catalogs on the Internet).

Order Form

A price list - like a set of prices and goods, and a form for placing an order - are different documents. Have both that document and the other. Pay attention to the fact that this form is convenient and easy to fill out for the client, and also, not least, convenient and practical for uploading an order to your company's accounting system from 1C, say. So you simplify the work of your colleagues, those who serve orders - logisticians, sales managers.

Terms of delivery and payment

Be sure to indicate with a footnote that the indicated prices are valid only under certain conditions of delivery and payment. For example: "The price is set subject to self-pickup from the supplier's warehouse, subject to 100% prepayment for the goods." If the currency of prices differs from the national currency, indicate the terms of payment in the price list. For example: "Payment is made in national currency at the exchange rate on the day of payment." Be sure to indicate from which date and until which date prices are valid.

A well-designed and beautifully designed price list is no less powerful marketing tool than. The benefits of using price lists are underestimated by many entrepreneurs, resulting in loss of customers.

What is a price list?

Dictionaries of business terms define a price list as a list of prices for goods or services offered by an organization. This term is borrowed from in English and comes from the words "price" (price) and "list" (list). The price list has replaced the previously common word “price list” from everyday life, although the meaning of both words is identical.

Price lists are used and major suppliers, and small entrepreneurs focused, for example, on. Price simplifies the management of the company's assortment, increases the transparency of the company's relationship with customers and increases its profitability.

Price list - how to write?

The correct spelling of the word "price list" is through a hyphen. This option is used, for example, in the academic spelling dictionary compiled by the Vinogradov Institute of the Russian Language, as well as in the Bolshoi explanatory dictionary Russian language (edition 2014). As a synonym with a simpler spelling, you can find the word "price list". In addition, often the "price list" is reduced to "price", and the interlocutors understand that we are talking about a list of prices.

Price list structure

To make a price list, you need to understand in what order the information should be presented in it. The price is, in fact, the offer of the company, its purpose is to push the client to purchase. Therefore, the following price list structure is recommended:

goods or services that are subject to discounts and promotions - promotional products, as they attract with the opportunity to benefit from the purchase;
the main offer - we are talking about products that are mainly of interest to customers, about what there is the greatest demand for;
additional assortment - this category includes elements that support the sales of the main assortment;
related products or services - complement the main offer, forming a single complete set with it;
spare parts, components, etc.

Such a procedure for presenting the assortment is considered the most convenient and helps to increase sales after the client has familiarized himself with the price list. Speaking about what can be included in the price list, in addition to the list of goods and prices, it should be noted:

The name of the company;
logo;
reference data about the company;
additional information about goods and services.

How to make a price list?

Creating a price list can be divided into several stages:

An important role is played by the design of the price list. It should follow the following rules:

elements related to each other should be located side by side;
all parts of the text should be visually related to each other, this can be achieved using alignment;
if some elements are repeated, their design must match;
the information in the price list should be organized in such a way that it can be read quickly and find the right position, for this, different colors, outlines, lines, fonts, etc. are used.

How to create a price list online?

On the Internet, you can find many suggestions for creating price lists. Specialists in the field of design and sales offer their services in this area. If your budget allows you to use these services, then it makes sense to turn to professionals.

If you don't want to spend money, you can create a price list online for free and with pictures using Google Sheets. It is a spreadsheet editor similar in function to Excel. At the same time, Google Sheets makes it possible to make changes online and provide access to view or edit documents to an unlimited number of people. Access rights are determined by the creator of the document.

Beautiful price list - sample

The best way to understand how a price list can and should look is with a good example:

This is an example of a working price list - it shows the purchase price of goods, the products are sorted in alphabetical order, and additional design elements that would help navigate the assortment are not used. But since this is a working price list, in this form it is good for company employees.

Price list- an indispensable tool for a consultant, because it contains distributor prices for products (those for which the consultant buys goods), for samples, catalogs and printed literature, bonus points are calculated. The price list is published every 3 weeks, the price list number corresponds to the catalog number. The price list number can be seen in the header. Each consultant receives a free price list upon ordering.

The columns in the Oriflame price list mean:
THE CODE- each Oriflame product has its own code. It can be found in the catalog or on the product packaging.
DISCOUNT- The current discount for this product in the current catalog. The discount is calculated from the total price of the product.
NAME- the product's name
BB- Points-bonuses are the points that Oriflame gives you for your purchase this product. Based on the Bonus Points you have collected, you can take part in the company's promotions and receive valuable gifts and bonuses. Read more about the company's shares
OP- sales volume, i.e. product price without VAT. By sales volume, group turnover is considered and a volume discount is paid.
DC- distributor price, i.e. the price at which a consultant buys a product from a company.
HRC- consumer price - this is the price that is indicated in the catalog.
NP- immediate profit, the difference between PC and DC, i.e. how much money the consultant will earn from the sale of this product.

The Oriflame price list has several sections:
. Catalog novelties - codes and names of goods that first appeared on sale are indicated;
. All products presented in the catalog;
. Catalog special offers - catalog promotions. For example, buy 1 product for 99 rubles, and 2 products for 149 rubles, etc.;
. Minicatalog - sometimes an insert is attached to the catalog - a minicatalog in which you can order products with big discounts;
. Products not listed in the catalog - Oriflame products not listed in the catalog can also be ordered at the Distributor price;
. Testers - codes and prices of probes for products. IMPORTANT! The last 2 digits of the lipstick probe code corresponds to the 2 digits pasted on the base of the probe;
. Exclusively for BC - a price list for a special offer that is valid only for Business Class members (Business Class members - a consultant who placed an order for 150 BB in the previous catalog period).
. Wellness - price list for Wellness products;
. Oriflame corporate materials;
. Catalogs - prices for catalogs and discounts when ordering 5 catalogs or more.