Diet franchise. Business ideas: Healthy food delivery

Modern man in big city experiencing many health problems, struggling with excess weight. Only strict control over the diet can help.

But the trouble is that the pace of life does not allow for a long time to go shopping or spend at the stove in order to first buy and then cook eco-friendly products. So they get used to eating on the go, at best, in fast food outlets - various bars and fast foods.

It is obvious that such a diet will have a detrimental effect on any organism. Not to mention the fact that it is not at all easy to find the right food on store shelves.

So healthy eating is always in trend - it is useful, relevant and fashionable, especially for large cities. And you can make a good business on this, capable of bringing stable income. The main thing is to comply with the basic requirement and engage in the preparation and sale of only healthy food (possibly ingredients for self-cooking at home).

Important! A modern person is focused on a healthy lifestyle (HLS) and proper nutrition, but in order for an enterprise to make a profit, it is necessary to sell goods that people need every day.

This is well understood by every businessman with a certain experience in business. Why not become food products like this? And the island can become the most successful format healthy eating, but before that you should conclude .

Thus, it significantly reduces the risks. Moreover, the level of competition in such a business is quite low. And if you consider that on your side, as a franchisee, the experience and support of the franchisor, as well as, you can expect a very quick payback of the institution and profit.

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What is the benefit of a healthy nutrition franchise and what are the risks

• A brand is a brand that is trusted, and it always matters, and especially in the field of healthy nutrition.
• The franchisor will help organize and open a business, organize training for the franchisee and its key employees.
• Often, a nutrition franchise provides the right to sell healthy food products in your region on exclusive terms.

Important! The right food is always in demand - it allows you to lose weight pretty quickly.

• Low competition (statistics says so) - fast foods are much more popular.

For all its undeniable appeal, a healthy eating franchise is considered very risky, because most of assortment - perishable products. This means that they need to be sold immediately. And in these conditions, it seems very important to find a supplier, the products delivered to which would be of high quality and fresh.

Another problematic side of the business is its seasonality. This means that in autumn the demand for products proper nutrition increases many times over. Winter is the season for jams, juices and preserves.

This business in a provincial town may not be as profitable as in a metropolis - here the population is much smaller, which is why the adherents of a healthy diet are also. It can be a shop, a bar, a cafe or even a restaurant.

And, perhaps, the last - strict adherence to all methods of cooking, invented by the company, if you do not want to earn a fine.

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About the right products

If a health food store franchise is your choice, you will have to take care of sustainable products.

Important! They are the main component of a healthy diet. They should not contain harmful impurities and other additives. Only natural, only nutritious, only rich in components useful for the body.

The assortment of your establishment can be narrow, and consist of certain types of products (meat, fish, dairy, vegetables) and, of course, mixed ones. Even a business producing and selling milkshakes can become a stable and profitable business.

It is very important to have a proven reliable supplier. And the franchisor can help you with this.

So, summarizing what has been said, the healthy food franchise is:

• ready-made and very profitable business. Pour into it, strictly follow all the instructions, and you just have to count the income received;
• education, training;
• comprehensive assistance at any stage of the company's activities: a developed business strategy and advertising products, advice on all emerging issues, not to mention the right to a franchise;
• stable supply of quality products. You will be fully insured against low-quality or expired goods;
• investments for opening a business are minimal: the room where good repair, - other expenses will be covered by the parent company.

Franchise Overview

It should be noted that there are not very many franchising offers in the field of healthy eating. You might be interested in one of their suggestions.

Popular healthy food franchises:

1. smart food- a company in the segment of the delivery of proper nutrition at home (investments - from 2 million rubles; lump sum- 300 thousand rubles for cities with less than a million inhabitants, 500 thousand - more than a million; royalties - 6%; payback 12-15 months);
2. Losing weight is easy- a diet food delivery company (lump-sum fee - 450 thousand rubles; no royalties).
3. Detox Pro Franchise"- a company for the production and sale of food, smoothies, detox juices (investment - 100 thousand rubles; lump sum - 100-150 thousand; royalties - 5 thousand, starting from the third month of work; payback - 6 months).
4. Franchise retail Eco and Bio Compass Zdorovya plant-based food products without a down payment and royalties, with an investment volume of 1 million rubles and a payback period of 6 months.
5. Franchise network "Bar Health"- healthy food bars (investments - from 700 thousand rubles; lump sum - 90 thousand; no royalties; payback 6 months).
6. cafe franchise "Eat-lose weight"– healthy food cafe (investment – ​​from 50 thousand rubles; lump sum – 300 thousand; royalties – 50 rubles from the sold package; payback – 6 months).
7. Franchise of milkshakes and ice cream "Morojko"(investments - from 1 million rubles; lump sum - 299 thousand; royalties - 20 rubles from the sold package; payback - 4-6 months.)
8. Franchising fresh bar Juicy BAR- they are also called juice bars or smoothie bars, where healthy and tasty juices, smoothies and other drinks are prepared, it is even considered that they cause detoxification (investment - 500 thousand rubles; lump-sum fee - 100 thousand; royalties - 1% , starting from the third month; payback - 7 months).
9. Franchise of a store selling meat, dairy and confectionery products «

To improve their health, they resort to various diets and simply healthy food. Someone goes to special restaurants or limits their menu in establishments Catering, someone prefers to cook on their own. But many are ready to order such food with home delivery. It is this category of healthy food consumers that will become customers of your business.

It should also be noted that in a healthy way life, in particular, a balanced diet, are mainly interested in people with incomes above average. And they will be ready to pay 1-2 thousand rubles a day for a balanced diet. The cost depends both on your margin (usually 30-40%) and on the composition of the menu.

“HEALTHY EATING IS NOT ONLY A DIET FOOD, BUT ALSO A GOOD BUSINESS”

To start a business like this, you need a few things. First, it will be necessary to find potential clients. For this, it will be necessary to lay in the advertising budget about 150-200 thousand rubles. Your main advertising platforms are articles in local glossy magazines, catalogs + advertising in urban social media (groups). advertising campaign it will be necessary to spend at least two months, choosing for the subsequent placement of about two or three sites (the cheapest and most effective).

Next, you will need the following staff based on 20 clients (with an average check of 1.5 - 2 thousand rubles per day). First, if you are not a professional nutritionist, then you will need the occasional services of this specialist for menu consultation. This is about 25 thousand rubles a month. You will need a chef to prepare this meal (three or five meals per person). Keep in mind that you will need his services all seven days a week. The total salary of a cook will be about 30 thousand rubles a month. He will work at night. You will also need couriers in cars, 2-3 people who will deliver orders in the morning. Their salary will be about 15 thousand rubles a month per person, with work seven days a week for two to three hours in the morning.

Thus, you can reach a monthly turnover of 850-1300 thousand rubles per month. At the same time, marginality will exceed 30%.

What is the price

Based on three months in advance, you need to lay down about 350-400 thousand rubles for salaries. Another 200 thousand rubles will go to the advertising company. About 160-220 thousand rubles a month will have to be spent on the purchase of products.
Approximately 10-15 thousand rubles a month will need to be pledged for the services of accounting and outsourcing lawyers. About ten thousand rubles will have to be spent on registration of IP. In total, as an initial capital, you will need about 600-800 thousand rubles.

Profit is you, if properly conducted advertising company You will start receiving within the first month.

Marginality: about 30-40%, that is, with a turnover of even 800 thousand rubles, you can recoup your initial investment in three to four months after launch.

In a small business, ideas related to healthy eating can bring a stable and attractive income. The main condition is cooking, selling only healthy food or ingredients for self-cooking at home. This is due to the fact that modern society is focused on healthy eating, and the pace of life in megacities does not allow time to stand at the stove and go shopping in search of environmentally friendly products.

Below we will talk about the business, which is based on the preparation of recipes for delicious, original and healthy dishes. This menu is of particular interest to people who are puzzled by the fight against extra pounds, that is, this is your future target audience.

The business scheme is quite simple. First, dietary recipes are compiled, then the necessary ingredients are purchased. After that, they are pre-processed. The last chord is the delivery of ingredients to the customer, here you can go with two options: deliver ready meals or a set of ingredients, and the customer mixes them according to the recipe at home. That is, we offer the client to completely forget about going to the grocery store, he pays a fixed amount and the necessary products for five healthy meals a day are delivered to him, all that remains is to mix them according to recipes. I must say that recipes are developed individually for each customer with the participation of a nutritionist, the client not only eats healthy food, but also loses weight.

At first it may seem that such a service is very expensive, but think about how much money you spend on unnecessary products? How much in the refrigerator is wasted and thrown away? As a result, it turns out that a healthy diet, when everything is bought for you, cooked and brought to you, is much cheaper than buying and cooking on your own.

Focus on experience

Such a project is already working in Russia, however, the birthplace of the idea is England (Harvard Business School). The business concept was developed by several entrepreneurs. In Russia, a great merit in promoting the idea belongs to Olga Zinovieva. Every day she cooked homemade food, over time, the understanding came that the process of preparing any dish can be simplified, optimized and, accordingly, saved on time. In particular, she eliminated unnecessary steps, we are talking about shopping, preparing ingredients, and so on.

As the results of the Elementaree project showed, no more than half an hour is spent on cooking any dish. Businessmen buy products against the background of their careful selection, weigh, peel, cut, prepare broths. For packing dishes, special boxes are used, which are delivered to customers. Detailed instructions are attached to each box with a dish.

The project cost $200,000 to start.

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Business complexities

The project will be successful only in megacities, for example, in the capital or St. Petersburg. There are many such cities business people who, due to their employment, cannot regularly cook tasty and healthy food for themselves. At the same time, busy people understand that the “fast food” of cafeterias and other similar establishments is harmful to health. There is only one way out - to contact an organization that will promptly prepare and deliver useful products. Plus, do not forget that millions of women are on a diet and are constantly trying to lose weight, and with a healthy diet, this happens smoothly and by itself.

At first glance, the idea seems new. To some extent this is true, however, Russian entrepreneurs have already begun to master this niche. Therefore, do not rely on the complete absence of competitors. But there is no need to be afraid of tough pressure from competitors, since there are few businessmen working in the niche.

Some difficulties may arise with the development of the product, the establishment of communications. You will need to resolve the issue with the site, the place for production, the staff. It's not so easy to come up with and promote your own.

Experts say that before the start, testing should be carried out, which will optimize the proposals. Small audience and food tests will suffice.

Get ready for a big investment first. The project, working in the capital, has shown that it is more rational to start with a small audience. The duration of testing various dishes is 7 days. The cost of a serving is 350-400 rubles or 700 for a set for 5 meals a day. It was found that the tested preference was mainly given to risotto, dietary fish, salads, dishes, including beef. We take note!

The practice of Elementaree has shown that over time it is worth doing both one-time dinners and a long-term diet. The cost of a single order is 350 rubles, a trial weekly diet is 7 thousand rubles, a monthly one is 21 thousand rubles. Experience current project showed that through a low-calorie diet, you can get rid of five kilograms in a month.

Tip: don't offer ineffective diets, as they will cause you to lose customers who will be impossible to return.

A few words about the site

It is created before the start, as it is necessary to establish contacts with potential customers. Not worth it electronic resource make it complex and oversaturated with information.

You also have to make a lot of efforts to promote the product. There is nothing to be surprised. The offer for many is a novelty, which will naturally cause doubt among potential customers. A site created earlier will come to the rescue. You need to clearly state the benefits of your ingredients and dishes.

The most difficult task is the delivery of orders. It will be difficult to find a courier company with a small number of orders. Practice has shown that you will have to make do with your couriers in the first couple. It would be nice if they had their own transport. Otherwise, couriers will have to travel by metro, buses and other public transport.

It is possible and necessary to build a profitable business on the health of people. One of the franchises of cafes or health food stores is recommended for purchase.

Advantages and disadvantages

It would seem that in the field of proper nutrition there can be only one positive sides. However, in reality this turns out not to be the case. Therefore, it is necessary to consider both significant pluses and no less significant minuses. Let's start with the benefits:

• Healthy eating is always useful, fashionable and relevant.
• Buying the right food, a person can lose weight in a short time.
• An excellent chance to start an entrepreneurial business in this industry.
• Low investment, which undoubtedly attracts novice businessmen.
• According to statistics, there is little competition in the market. The fact is that in most cities, many people prefer to open fast food rather than cafes or health food stores. On this fact, you can save a lot of time and get a solid profit.
• All investments pay off pretty quickly.
• The franchisor company provides full support, including marketing and advertising, at any stage of doing business.

As stated above, there are also disadvantages. Although they are not serious, they are also worth a look:

• In small towns, sometimes there is a very low percentage of those people who want to stick to a healthy diet. Therefore, when opening a business, you can simply not find your target audience. Problem solved preliminary analysis business profitability.
• Franchisees are required to strictly comply with all methods of cooking that the company has come up with. Failure to do so may result in penalties. But the situation, again, can be solved very simply - the banal observance of all norms and rules.