Unusual slogans. Mottos and slogans in the company
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Tagline- a short emotional and tenacious phrase that strengthens and pushes you to buy.
If I tell you “Take a break!..”, the continuation of the phrase will pop up in your head: “Eat Twix!” And if I say that “You deserve it”, most women (and maybe men) will immediately remember what it is about.
A bit of theory
To begin with, let's figure out what a slogan is by bones. The article has many interesting examples of slogans for different businesses, read carefully.
1. Do not confuse (terms)
As a rule, slogans are divided into types according to two criteria - form and meaning (goal). Below I have selected for you cool examples of famous world brands.
- Meaning and purpose
Here, all slogans are divided into two main subspecies, they are described in the table.
| Subspecies | Description | Example |
| Image | They reflect the mission, values and philosophy of the brand, they speak about the company, not about the customers. Their goal is to create a brand image, gain trust and | – The New York Times: "All the news that's fit to print"; - Matchbox scale model cars: “We sell more cars than Ford, Chrysler, Chevrolet and Buick combined.” |
| Commodity | They talk about the product, the benefits for the client, the result that he will receive from the purchase. Their goal is to stimulate sales by emphasizing the USP or evoking emotions. | – MasterCard: “There are things that money can't buy. For everything else, there is MasterCard”; – Playstation: “Live in your own world. Play in ours." |
- In terms of form and language
There are five subspecies of the slogan according to its form and the techniques used, the most famous slogans are in the table below.
| Subspecies | Description | Example |
| Statement | This type of slogan can talk about a company, a client, or a unique trade offer. An important role here is played by the way the phrase is constructed. | 1. Whole offer: – Marks&Spencer: “The client is always and completely right!”; – Amazon: “The world's largest book store”. 2. One short dynamic phrase: – 7UP: “Uncola” (“Not Cola”); - McDonald's: "That's what I like." 3. A few short chopped phrases: – Mac Pro: “Beauty is outside. Beauty inside"; – Aston Martin: “Strength. The beauty. Soul"; – Ebay: “Buy this. Sell it. Love it." |
| Question | This form causes consumers to dialogue and establishes contact with them. The question can be rhetorical or built according to the classical “problem-solution” scheme: | – Nespresso: “What else?”; – Kitkat: “Is there a pause? There is Kitkat”; – BMW: “Does perfection need advertising?”; – Schweppes: “Shhh! You know what?" |
| Appeal | Another way to talk to clients is to address them personally, show that you know about their needs, desires or problems. | - Lay's chips: "I bet you can't eat just one"; - Snickers: "Don't slow down, snickers"; – Canon: “Look what we mean”; – Sainsbury's Supermarket Chain: “Try something new today.” |
| Wordplay (irony, humor) | This is a powerful tool to influence consumers. By making a person smile, you dispose him to the brand. The main thing in this technique is to know what kind of humor is acceptable for your target audience, and not turn the pun into a puzzle. | – Utica Club Beer: “We drink all we can. We sell the rest”; – Xerox: “We taught the world to copy”; – IKEA: “There is an idea, there is IKEA”; – Tide: “Purity is pure Tide”; – Bank CITI: “CITI never sleeps” (city in English - city). |
| Metaphor, hyperbole, emotional words | These techniques, like humor, act on the feelings of customers, which is what famous brands use. | – Toyota: “Drive the Dream”; – Harley Davidson: “American by birth, rebel by choice”; – Disneyland: “The happiest place on earth”; – Calvin Klein: “Between love and madness is an obsession.” |
3. What are (components)
Modern slogans contain one or more required elements, they are in the table below.
Remember that the task of the slogan is to emphasize the benefits, tell a story or convey values, and it is up to you to decide how many and what elements will be included in it.
Creation options
If you still don’t know whether you should write a slogan yourself or outsource the task, consider important point: The process of developing a company slogan depends on time and budget. Based on this, you need to choose the appropriate option.
- Slogan constructor. For example Logaster, MegaGenerator, Shopify. To generate several dozen variants of the slogan, you need to enter the brand name and field of activity. The downside is that the advertising phrase may not be unique;
- branding company. The quality of service, although high, is the most expensive way to create a slogan (advertising - from 5,000, for a company from 50,000, as complex analysis). Suitable for large companies;
- copywriter. To be honest, the option is so-so, because the copywriter will not study the roots of the business and will simply offer beautiful phrase. The cost of this option is lower than in the agency, but the result may not meet your expectations;
- On one's own. You know your product best. Therefore, you yourself will definitely come up with an advertising slogan and do not spend money. The disadvantage of this method is that without preparation it will take you quite a lot of time.
Just for those who decided to develop the company's slogan themselves, I have prepared instructions. With its help, you can create a cool slogan for yourself in five steps.
Great option Walkthrough
And the first thing to consider: in the development process, it is important to determine the message that you want to convey to the audience. And for this you need to start with a preparatory step - collecting information.
Step 1: Gather Information
At this stage, the maximum information about your product, USP and target audience is collected. To do this, you need to answer the following questions:
- What product or service are you selling?
- Who are they for?
- What customer problems are being solved?
- What values do you believe in?
- What sets you apart from your competitors?
- Why did customers choose you (arrange a survey)?
- How did they feel before buying?
- How do they feel after contact with your product?
And do not neglect this step, since the collection of information is very important, without it it is extremely difficult to understand how to write a good slogan.
Even before he came up with the Rolls-Royce slogan “At sixty miles an hour, the loudest sound in a car is the ticking of a clock,” advertising father David Ogilvy spent weeks researching car performance.
And as a result, Rolls-Royce sales increased by 50%, and the slogan itself went down in history. So, if you also want high profits, do not forget about collecting information.
Rolls-Royce slogan Step 2. Map the associations
Remember, more associations means more potential ideas. Therefore, when developing an advertising slogan for the company, be prepared to lay out all your ideas.
To do this, take a sheet of paper and write down a few dozen words and phrases that come to mind in connection with your brand. Moreover, write down even what at first glance is not related to the product.
For example, a study of the opinions of tourists helped to create an advertisement for Las Vegas. As a result, it turned out that the main association with the city is the freedom to do what you want, to break away. This is how the famous “What happens in Vegas, stays in Vegas” was born.
Map of associations McDonald's Step 3. Generate options
- Try. Feel free to involve colleagues in the work, experiment with the main message of the slogan and examples of the form;
- Look for. For the sake of interest, look into the dictionary of phraseological units: suddenly you can endow some elements of the slogan with a new meaning.
So, during the creation of an advertising slogan for the brand California Milk Processor Board, the phrase of one of the participants in the discussion became decisive: “I remember milk only when it runs out.” After that, the slogan “Is there milk?” Was born.
“Do you have milk?” Step 4. Reduce
Now you can edit the result, but don't start it right away. To begin with, select the most successful phrases, later look at them with a fresh look. In addition, think about how they can be edited: shortened, made more capacious and bright.
That's how it came out when creating the slogan for MTV. First, the copywriter wrote the phrase “They don’t have enough rock and roll, give them their MTV.” From it, the famous advertiser George Lois made the slogan “I want my MTV!” and gave the channel crazy popularity.
And the Airbnb company used two words in the slogan - “Own everywhere”, and that was enough for potential customers to understand that they will feel at home anywhere in the world.
Another example is the Adidas motivator slogan “Impossible is possible”, it refers to emotions, instilling hope and promising that you will overcome any obstacles and achieve your goals.
“I want my MTV!” Step 5: Test
When the slogan is ready, it can be tested before launching the advertising campaign. This is how you find out if your slogan makes people buy. To do this, you can go in different ways:
- Show the slogan to your friends and acquaintances;
- Test with a focus group;
- Set up a poll on social media.
And finally, advice to you - save all the results brainstorming. Since the final versions, which did not become a slogan, can be used as social media posts, blog article titles, etc.
As the sages say... TOP 3 chips
I also advise you to remember that brevity, honesty, informativeness and unity of the image distinguish any slogan. And below I will tell you about these cool features using the most popular slogans of famous brands as an example.
1. Logo matching
The slogan and logo are like yin and yang: ideally, they are parts of one whole and complement each other. In fact, this is a double effect on the minds of clients.
That is, the logo, as an additional element of recognition, reinforces the result of the slogan and, as a result, increases the advertising campaign.
Example:
The positive Nike slogan “Just do it” is inextricably linked with the image of the signature check mark – the brand logo. That is, the emblem conveys dynamics and strength, and the slogan complements it, calling for action and achieving results.
Another example is the Apple slogan “Think Different”. It has been used as text to accompany the logo from the beginning. And although the company has not used this phrase for a long time, it is firmly entrenched in the minds of people: a bitten apple is associated with a special status.
2. A drop of humor
Humor unites, tunes in to the same wave, inspires confidence and is well remembered. So think about whether it is appropriate for your brand to use jokes, wordplay or alliteration, and if so, feel free to use this trick.
Example:
Cool bright slogans often go viral. It is thanks to this that the funny advertising phrases of the Snickers chocolate bar brand “Don’t slow down - snickers” or the Stimorol company that produces chewing gum “Sometimes it’s better to chew than talk” “went to the people”.
3. Honesty
Naturally, to lie in your slogan is the last thing. After all, if the content of the slogan is not true, consumers will not trust you. Therefore, all the facts in the advertising phrase must be objective.
Example:
Even if you use beautiful but empty elements like “best” or “#1”, do it like Carlsberg claims to make “probably the best beer in the world”.
WE ARE ALREADY MORE THAN 29,000 people.
TURN ON
Briefly about the main
In the huge information flow today, it is very important to smear the eyes of the consumer, so that he, with all his desire, does not forget about you. And remember, a company slogan should describe your business in a few words. At the same time, it is important that it be unique and informative.
And to achieve this, catch the final bonus - three tips for a bright and memorable slogan. And who knows, maybe your slogan will go down in history.
- Position. Decide on self-positioning. Remember that without answering questions about values, target audience and unique product proposition, you will not create an effective slogan;
- Mix. Don't be afraid to mix several kinds of slogans in one. There is no single correct way. The main thing is that the slogan gives an idea about your business and informs potential clients, what do you suggest;
- try on. Take a cue from competitors and top brands. Explore what creative slogan ideas they offer and break them down. Think about what techniques you can apply, what new things to bring.
In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the slogan of Yandex. The list includes both really talented creations and pearls from the category “What did the author smoke?” One thing unites them: finally and irrevocably they went to the people, became catchphrases. So, the most famous slogans in Russia.
“A visitor from dachas, from cities and villages, there is nothing to wag your soles in search of - you will immediately find EVERYTHING neatly, quickly and cheaply in GUM!”, Vladimir Mayakovsky, 1923.
“There was no better nipple and is not, ready to suck until old age”, Vladimir Mayakovsky, 1925.
“Demand topping up the beer after the foam settles” (Restaurant Glavpivprom).
"Keep your money in savings banks."
“It’s time for everyone to try how tasty and tender crabs (Glavryba) are.”
"Fly with Aeroflot aircraft."
“Who goes where, and I go to the Savings bank.”
"Peace, friendship, chewing gum!" (confectionery factory Rotfront).
“It's time for you, and it's time for you to conclude contracts with the fan factory” (MoVen factory).
Slogans of the 90s
“Pay your taxes and sleep well” (Tax police).
"World History" (Bank Imperial).
"Tanks are not afraid of dirt" (KAMAZ).
Taste of Victory (Herschi Cola).
“We are not freeloaders. We are partners” (MMM).
Hopper Invest. Great company."
“We will succeed” (“Russian project” on ORT, 1995).
"I am a white eagle!", vodka "White Eagle".
“Don't slow down. Snickersney!"
"Pause - eat Twix."
"Russia is a generous soul."
"Sometimes it's better to chew than talk," Stimorol, 2000.
“Image is nothing, thirst is everything. Don't let yourself dry up, Sprite, 2000.
Beer brand slogans
“Time with the Fat Man flies unnoticed!”
"Solodov. Responsible for quality
"Baltic. Where Russia is.
Stella Artois. Perfection is priceless."
"Doctor Diesel. We are so different, and yet we are together.”
"Golden barrel. We need to meet more often."
“Who is following Klinsky?”
car brand slogans
"On all the roads of the country", Lada Priora.
Drive the Dream, Toyota.
"Exceeding Expectations" Nissan.
“You surprise me”, Volga.
"Pursuit of Excellence" Lexus.
cellular
"Live on the bright side", Beeline.
"People say", MTS.
“The future depends on you”, Megafon.
“Just cheaper”, Tele2.
“Prices are just f*cking”, Euroset.
“Live by communication”, Svyaznoy.
“More opportunities to tell about the important”, Rostelecom.
Beverages
"Take everything from life", Pepsi.
"Just add water", Invite.
"Pour in!", Fanta.
“Life is a good thing. Like it or not”, Rich juices.
"It's good to have a house in the country", dairy products.
"Red Bull inspiring".
May tea is my favorite tea.
"Life is good when you drink slowly," Mirinda.
"Find out what you're capable of", Burn.
"The best in tea, the best in me", Lipton tea.
Food
"And let the whole world wait," Danissimo.
"Fresh Solution", Mentos.
"Charge your brain", Nuts.
"Paradise Delight", Bounty.
"Fresh breath makes understanding easier," Rondo.
"Ate - and order", Snickers.
"Sweetness and freshness in just two calories", Tic Tac.
"It's all about the magic bubbles," Wispa.
“Chewing is not worrying”, Chewits.
"Milk tastes twice as good if it's the Milky Way."
“The most delicious protection against caries”, Orbit.
“Having tried once, I eat now”, Pringles chips.
"Dumplings without haste", Sam Samych.
"People love Doshirak."
"Fun and tasty at McDonald's."
Hygiene products, cosmetics, household chemicals
"Are you still boiling? Then we are coming to you!”, Tide.
"Purity is pure Tide."
"Never let you down" Rexona.
“There is no better for a man,” Gillette.
"Kills all known microbes on the spot", Domestos.
“Everyone is in awe of you, and you are Maybelline.”
“Speaks your body language”, Alwas.
“Be sure. Wear Libresse."
Appliances
"Reliable Appliances exists. Proven by Zanussi."
"We care about you", Tefal.
“We work, you rest”, Indesit.
"We guess desires", Ariston.
"Made with sense", Electrolux.
Ideas for Life, Panasonic.
And the most successful, in our opinion, slogan of our time is the Yandex motto “There is everything”. The ideal expression of the essence and benefits of the product in a nutshell.
The funniest slogans in Russian advertising
In conclusion - the 12 most "flying" slogans, when you involuntarily ask yourself the question: "What did the author smoke?"
"For big and small things", SantekhUyut.
“Your ass is smiling”, Sudocrem.
“The toilet is the face of the hostess”, Harpic.
“flatulence has no chance”, Espumizan.
"So soft that she can be trusted with the most precious things," toilet paper Zewa.
“Your strength is in our eggs”, Soyuz poultry farm.
"Dlyanos" will test daddy's nose.
“Prices are low, like golden pancakes”, Pyaterochka supermarket chain.
"My husband drinks, but I'm calm for him," Aquaphor filters.
"Your feet will walk like Swiss Watches”, an advertisement for compression underwear.
“No shit for yourself dumplings”, dumplings “Three little pigs”.
"He's like me, only a bank", Bank Trust.
“If you want to be original for the sake of originality, you can show up to work every morning with a sock in your mouth.” Leo Burnett
"People don't buy from clowns" by Claude Hopkins.
Inspiration and high sales to you!
"Slogan" - a term that came into Russian from English, was originally distributed among American advertisers. The word itself, however, is very ancient, coming from the Gaelic language (sluagh-ghairm), where it meant "battle cry". In its modern meaning, it was first used in 1880. Earlier in Russian, instead of the word “slogan”, the word “slogan” was used, which came into Russian from German (losung - “military password”).
In this material, we have collected the most popular slogans that were noted at various advertising festivals and competitions, the best and most famous.
Fashion
- A diamond is forever / Diamonds forever
- For successful living
Regardez-moi dans les yeux / Look me in the eyes, I said in the EYES!
Hello boys / Hello boys
- Impossible is nothing / The impossible is possible
- Just do it
- Lifts and separates / Lifts and separates (underwear)
- Maybe she's born with it. Maybe it's Maybelline / Maybe she was born with it. Maybe it's Maybelline
- I am what I am / I am who I am
- Because you "re worth it / Because you deserve it
- Eat Fresh! / Eat fresh!
- 57 Varieties / 57 types
- Beanz Meanz Heinz / Beans mean Heinz
- Once you pop you can "t stop. / Once you try it, you won't stop
- America Runs On Dunkin
Beverages
- Got Milk? / No milk? (Did you forget the milk?)
- Pure Life / Pure life
Beer
- Foster's. Australian for Beer / Foster's. "Beer" in Australian
- Guinness is good for you / Guinness is good
- My goodness, my Guinness / My God, my Guinness
- Good Thing Come To Those Who Wait
- It's Miller time! / This is Miller time
- The Champagne of Beers
- Keep Walking
- Made from beer / Made from beer
- Probably the best beer in the world!/Perhaps the best beer in the world!
- Reassuringly expensive/Perfection is priceless
- WASSSSSUP?! / Kagdilaaaaaaa?!
- We drink all we can. The rest we sell / We drink everything we can. We sell the rest
Coffee
- Good to the last drop / Good to the last drop
- It "s all about you / All about you
- What else? / What else?
Carbonated drinks
- Do the Dew
- Obey your thirst / Obey your thirst!
- Shhh! You know who?/Shhh! You know what?
- Scotland's other National Drink / Another national drink of Scotland
- The Uncola
- It Gives You Wiiings/ Red Bull
- Always Coca Cola / Always Coca Cola, 1990s
- It "s the real thing / She is real, 1971
- Life is Good / Life is good, 2001
- Live on the coke side of life / Live on the Coca-Cola side, 2006
- Ask For More / Ask for more (Take everything from life), 2000, mainly in Europe.
- All the taste, 1/3 of the calories / All taste, 1/3 calories, Pepsi Max, 1993
- Pepsi. The Choice of a New Generation/Pepsi. The New Generation's Choice (The New Generation Chooses Pepsi), 1984
- Have a Pepsi Day! / Pepsyachnogo day!, 1977
Breakfasts
- Central heating for kids / Central heating for children
- They "re grrreat! / They are fucking awesome!
Sweets
- The mint with the hole / Mint with a hole
- A glass and a half of milk in every pound
- How do you eat yours / How do you eat yours? (About Creme Eggs, chocolate eggs)
- A taste of paradise / Taste of paradise
- Do you eat the red ones last? / Do you eat the red ones last?
- The freshmaker! / Create!
Give me a break! / I need a break! (play on words - a piece of chocolate)
- Hungry? Grab a Snickers / Hungry? Snickersney!
The milk chocolate melts in your mouth, not in your hand. / Milk chocolate melts in your mouth, not in your hands
- Skittles...taste the rainbow
Fast food
- America's Favorite Pizza. / America's Favorite Pizza
Hut, Hut, Pizza Hut.
- You "re the boss. / You are in charge here
- Home of the Whopper
- Nobody does chicken like KFC / Nobody cooks chicken like KFC
- Finger lickin "good!"
- Where's the beef? / Where is the meat?
- Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. / Two grilled meat cutlets, special sauce cheese, cucumbers, lettuce and onions, all on a bun with sesame seeds
- I "m lovin" it / That's what I love
- Put a smile on. Happy Meal / Smile. happy meal
Animal food
- In tests, out eight of ten owners said their cats preferred it. / In tests, eight out of ten owners said their cat preferred it.
Entertainment and leisure
- The happiest place on Earth / The happiest place on earth
- I "m going to Walt Disney World! / I'm going to Walt Disney World!
- I love New York / I love New York
- Incredible India! / Incredible India!
Tobacco products
- Camels Soothe Your T-Zone/Camel relieves headaches
- More Doctors Smoke Camels than any other Cigarette
- I "d Walk a Mile for A Camel / For the sake of Camel I will walk a mile
- Doctors Recommend Phillip Morris
Just What the Doctor Ordered
- You "ve Come a Long Way, Baby / You've come a long way, baby
- Liberte toujours / Freedom forever
- Nicorette, nicorette, you can beat the cigarette! / Nicorette, nicorette, you can live without cigarettes!
Transport
- We keep your promises / We keep your promises
- We "re number two. We try harder. / We are number two. We try even harder
- When it absolutely, positively has to be there overnight
Airlines
- It "s time to fly / Time to fly
- We never forget you have a choice / We never forget that you have a choice
- Something special in the air / Something special in the air
- Fly with US / Fly with us (play on words, us - we, with us, US - USA)
- The Wings of Man
- The world "s favorite airline / Favorite airlines of the world
- There's no better way to fly Lufthansa / There is no better way to fly than Lufthansa
Cars
- The Power of Dreams
- Born to lead / Born to be a leader
- The Drive of your life / Drive of your life
- Drivers wanted
- If only everything in life was as reliable as a Volkswagen / If everything in life was as reliable as a Volkswagen
- Think Small
- Safe Happens / Safety happens
- DasAuto
- Grab life by the horns / Take life by the horns
- It "s a Skoda. Honest / This is Skoda. Honestly
- Zoom-Zoom
- Put the fun back into driving / Put the fun back into driving
- State of Independence
- The ultimate driving machine
- "At 60 mph, the loudest sound in the cabin is the ticking of the clock"
And the no less famous answer of the RR mechanic:
"I've always said that something needs to be done with this watch"
- Vorsprung durch Technik / Technical Excellence
- The Pursuit Of Perfection
- Driven By Passion
Tires
- On the wings of Goodyear / On the wings of Goodyear
- When it pours, it reigns / When it pours, they reign
- A Better Way forward / Better go ahead
- Passion For Excellence
- Power is nothing without control
Petrol
- Beyond Petroleum / More than fuel
- I swear by Shell
Retail
- Why pay more / Why pay more
- That's ASDA price / This is the ASDA price
- It "s All Inside. / All inside
- Every Day Matters / Every day matters
- Try something new today / Try something new today
save money. live better. / Save money. Live better.
Electronics
Like no other (another option - Similar. No. Other)
- Life is good
Digitally Yours
- Numerically yours (play on words, formed from fully yours - sincerely yours)
Challenge everything
- Challenge everything
EA Sports. It's in the game
- EA Sports. All in the game
Connecting people
- connecting people
- Do you have the bunny inside? / Do you have a rabbit inside? - He keeps going and going and going / He continues to work, work and work
- No battery is stronger longer. / No battery lasts longer
- Trusted Everywhere / Trusted everywhere
One that Last / The one that works longer / still works
Sharp Minds, Sharp Products
- Sharp minds, Sharp products (pun, Sharp - sharp)
Let "s Make Things Better / Let's make the world a better place (Let's change the world for the better)
- Sense and Simplicity
- Live in your world, play in ours. / Live in your world, play in ours
- Play beyond. / play outside
- PSP. Hells Yeah. / PSP. Oh yeah!
- Jump in / Jump in (Join in)
- Get N or get out. / Take N or leave (play on words, from the expression get in or get out - come in or get out)
- Wii would like to play. / The Wii wants to play (Play on: We - Wii, i.e.<Мы хотели бы поиграть>)
- Now You "re Playing With Power! / Now you are playing with power!
- Play It Loud. / Play out loud (from the English. Say it loud - say it out loud)
- See what the future has in store. / See what the future has in store for you
- We bring good things to life. / We bring good things to life / We bring good ideas to life
- Imagination at Work. / Imagination at work
- HelloMoto
- Intelligence everywhere / Intelligence in everything
- Welcome To The Human Network / Welcome to the human network
- Everything is Easier on a Mac
- Once you go Mac. You "ll never go back / Once you've tried a Mac, you'll never go back
- Think different / Think differently
- Think / Think
- Do you... Yahoo!?
- Easy as Dell / Easy as Dell
- Yours Is Here / Yours is here
- Inspire me. Surprise me. AMD me. / Inspire me. Surprise me. amd me.
- Intel inside / Intel inside
- Invent / Invent
- Welcome to the World Wide Wow
- Where do you want to go today? / Where do you want to go today?
- Wikipedia, the Free Encyclopedia / Wikipedia, the free encyclopedia
- Buy it. Sell it. love it. / Buy it. Sell it. Love it.
- Make The Most Of Now / Get the most out of the moment
- Happy To Help / Happy to help
- The Future "s Bright; The Future" s Orange / The future is light, the future is Orange
Banking
- The World Puts Its Stock In US
- Edge Is Efficiency / Crisis is an advantage
In this article, we have collected 99 masterpieces of Soviet and Russian advertising over the past 100 years, from the slogans of Vladimir Mayakovsky to the slogan of Yandex. The list includes both really talented creations and pearls from the category “What did the author smoke?” One thing unites them: finally and irrevocably they went to the people, became catchphrases. So, the most famous slogans in Russia.
“A visitor from dachas, from cities and villages, there is nothing to wag your soles in search of - you will immediately find EVERYTHING neatly, quickly and cheaply in GUM!”, Vladimir Mayakovsky, 1923.
“There was no better nipple and is not, ready to suck until old age”, Vladimir Mayakovsky, 1925.
“Demand topping up the beer after the foam settles” (Restaurant Glavpivprom).
"Keep your money in savings banks."
“It’s time for everyone to try how tasty and tender crabs (Glavryba) are.”
"Fly with Aeroflot aircraft."
“Who goes where, and I go to the Savings bank.”
"Peace, friendship, chewing gum!" (confectionery factory Rotfront).
“It's time for you, and it's time for you to conclude contracts with the fan factory” (MoVen factory).
Slogans of the 90s
“Pay your taxes and sleep well” (Tax police).
"World History" (Bank Imperial).
"Tanks are not afraid of dirt" (KAMAZ).
Taste of Victory (Herschi Cola).
“We are not freeloaders. We are partners” (MMM).
Hopper Invest. Great company."
“We will succeed” (“Russian project” on ORT, 1995).
"I am a white eagle!", vodka "White Eagle".
“Don't slow down. Snickersney!"
"Pause - eat Twix."
"Russia is a generous soul."
"Sometimes it's better to chew than talk," Stimorol, 2000.
“Image is nothing, thirst is everything. Don't let yourself dry up, Sprite, 2000.
Beer brand slogans
“Time with the Fat Man flies unnoticed!”
"Solodov. Responsible for quality
"Baltic. Where Russia is.
Stella Artois. Perfection is priceless."
"Doctor Diesel. We are so different, and yet we are together.”
"Golden barrel. We need to meet more often."
“Who is following Klinsky?”
car brand slogans
"On all the roads of the country", Lada Priora.
Drive the Dream, Toyota.
"Exceeding Expectations" Nissan.
“You surprise me”, Volga.
"Pursuit of Excellence" Lexus.
cellular
"Live on the bright side", Beeline.
"People say", MTS.
“The future depends on you”, Megafon.
“Just cheaper”, Tele2.
“Prices are just f*cking”, Euroset.
“Live by communication”, Svyaznoy.
“More opportunities to tell about the important”, Rostelecom.
Beverages
"Take everything from life", Pepsi.
"Just add water", Invite.
"Pour in!", Fanta.
“Life is a good thing. Like it or not”, Rich juices.
"It's good to have a house in the country", dairy products.
"Red Bull inspiring".
May tea is my favorite tea.
"Life is good when you drink slowly," Mirinda.
"Find out what you're capable of", Burn.
"The best in tea, the best in me", Lipton tea.
Food
"And let the whole world wait," Danissimo.
"Fresh Solution", Mentos.
"Charge your brain", Nuts.
"Paradise Delight", Bounty.
"Fresh breath makes understanding easier," Rondo.
"Ate - and order", Snickers.
"Sweetness and freshness in just two calories", Tic Tac.
"It's all about the magic bubbles," Wispa.
“Chewing is not worrying”, Chewits.
"Milk tastes twice as good if it's the Milky Way."
“The most delicious protection against caries”, Orbit.
“Having tried once, I eat now”, Pringles chips.
"Dumplings without haste", Sam Samych.
"People love Doshirak."
"Fun and tasty at McDonald's."
Hygiene products, cosmetics, household chemicals
"Are you still boiling? Then we are coming to you!”, Tide.
"Purity is pure Tide."
"Never let you down" Rexona.
“There is no better for a man,” Gillette.
"Kills all known microbes on the spot", Domestos.
“Everyone is in awe of you, and you are Maybelline.”
“Speaks your body language”, Alwas.
“Be sure. Wear Libresse."
Appliances
“Reliable home appliances exist. Proven by Zanussi."
"We care about you", Tefal.
“We work, you rest”, Indesit.
"We guess desires", Ariston.
"Made with sense", Electrolux.
Ideas for Life, Panasonic.
And the most successful, in our opinion, slogan of our time is the Yandex motto “There is everything”. The ideal expression of the essence and benefits of the product in a nutshell.
The funniest slogans in Russian advertising
In conclusion - the 12 most "flying" slogans, when you involuntarily ask yourself the question: "What did the author smoke?"
"For big and small things", SantekhUyut.
“Your ass is smiling”, Sudocrem.
“The toilet is the face of the hostess”, Harpic.
“flatulence has no chance”, Espumizan.
“So soft that you can trust it with the most precious things”, Zewa toilet paper.
“Your strength is in our eggs”, Soyuz poultry farm.
"Dlyanos" will test daddy's nose.
“Prices are low, like golden pancakes”, Pyaterochka supermarket chain.
"My husband drinks, but I'm calm for him," Aquaphor filters.
"Your legs will walk like a Swiss watch" commercial for compression stockings.
“No shit for yourself dumplings”, dumplings “Three little pigs”.
"He's like me, only a bank", Bank Trust.
“If you want to be original for the sake of originality, you can show up to work every morning with a sock in your mouth.” Leo Burnett
"People don't buy from clowns" by Claude Hopkins.
Inspiration and high sales to you!
Popular and well-known slogans are advertising. Slogans are one of better ways impact on your customers as the slogans are short and you can easily convey the message through the slogans to your customers. Obviously, creating an attractive and catchy slogan is not an easy task. You need to be outstanding and have superb wit and creativity to create catchy and simple slogans that attract customers and speaks of your brand. Thus, in this article, we will show only some of the best slogans that are popular and loved by everyone.
1. (I’m Lovin’ It) owned by McDonald’s is McDonald’s current international branding campaign created by Heye & Partner, an agency of McDonald’s (Germany). It was originally started on German"Ich liebe es" in Munich, Germany on September 2, 2003, it was later launched in Australia on September 21, 2003, the UK on September 17, 2003, and in the USA on September 29, 2003. It has since gained popularity and is now the slogan that represents McDonald's.
2. "(Finger Lickin' Good), owned by KFC, is the most popular KFC advertising slogan, which was created back in 1950. However, behind this phrase is hidden interesting story. During a TV commercial showing Dave Harman (Pete's brother) in the background licking his fingers, a viewer called the channel to complain saying that someone in the background was licking his fingers, a KFC manager named Ken Harbaugh responded to is: "Well, it's really" lick your fingers "" and later this phrase became the most famous slogan of KFC.
3. (Soon there will be 2 kinds of people, those who use computers and those who use Apples) owned by Apple - this slogan was introduced by Apple in the early 1980s. And she proved it when she launched the iMac in the 90s. It was really so successful that people were incredibly passionate about it. appearance, and they loved to both use and buy it, paying a lot more than a regular computer just for the looks.
4. (Have a Break, Have a Kit Kat), owned by Kit Kat - The slogan was introduced in 1958 by Donald Gilles, the head of JWT Orland, this is their international advertising slogan, which they still continue to use.
5. (The pause that refreshes), owned by Coca Cola - The slogan was introduced in 1929, and Archie Lee himself was the one who came up with it. And that made Coke synonymous with a break. However, Coca Cola changed its slogan regularly depending on the regions.
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6. (There are some things money can't buy. For everything else, there's MasterCard) 1997, owned by MasterCard - This slogan forms the basis of MasterCard's ongoing campaign, which is linked to the company's trademarked slogan "Priceless".
7. (The happiest place on Earth), owned by Disneyland since the 1960s - Disneyland needs no introduction, and their characters have long been popular internationally. Everyone loves them and the slogan "The Happiest Place on Earth" is their property.
8. "We do it all for you"(We do it all for you) owned by McDonald's is a slogan used by McDonald's from 1975 to 1979. They previously used "You deserve a break today" from 1971 until 1975. And after this slogan, since 1979, they began to use: “Nobody can do it like McDonald’s can” (Nobody can do it like McDonald’s can).
9. (Connecting People), owned by Nokia - A slogan used by Nokia to market their mobile phones. It was introduced in 1992 by Nokia. However, frankly, Nokia was synonymous with all mobile devices in some countries, and especially in India, for a number of years in the late 90s and early years of the 21st century, as they covered a huge part of the mobile device industry at that time, but now they are facing fierce competition.
And yet, they really "connected people", in accordance with their slogan.
10. (Think small) owned by Volkswagen - This slogan was used by Volkswagen in the 1950s for their trademark "beetle". It was created by Helmut Krone and this campaign is regarded as one of the best advertising campaigns, created in the 20th century and received well-deserved success.
Are you aware of the slogans used in any successful or unique campaign? Then share the information with us in the comments.
