How to promote a cleaning company. How to open a cleaning business for houses and apartments

The top two questions you need to answer when starting a cleaning business are: “What will my cleaners be like?” and “How to find clients?”. It depends on who will work for you and who will order, whether your business will “take off” or “not take off”. Everything else is secondary.

Since the cleaning market commercial real estate(offices, retail premises) has long been occupied by major players, bet on residential cleaning. Here more high requirements to the quality of the work performed, which means that you will need more qualified personnel. However, there is a strong opinion that cleaning comes down to “waving a rag”, and everyone can do it. Therefore, there will be hundreds of responses to any of your advertisements for the search for cleaners, but the proportion of people who are ready to work to high quality standards will be minimal. Recruitment, training, knowledge testing - all this will take you a lot of time.

Out of hundreds of responses, there will be, at best, 1-2 worthy candidates.

Investment size

The amount of investment varies depending on whether the small town you want to start a business.

In any case, it consists of several mandatory points:

Room rental. A room of about 50 m2 will be enough, maybe even less. The main thing is to separate the warehouse from the office part and ensure good ventilation of the premises. The option of renting an apartment is possible, but undesirable, because the cleaners will constantly come and go, and the landlord will not like it. It is best to take an inexpensive free-use premises somewhere away from the red line or in a large office center. The location of the building does not matter. Office rent will cost you 10-20 thousand rubles per month.

Procurement of chemicals and equipment. If a client orders house cleaning, he expects a specialist to do it better than himself. Do not use household products (and even more so personal funds of the client), purchase professional equipment and chemistry. Floors, glass, plumbing, kitchen appliances - all this is washed with different chemicals, so take the chemistry in stock, for all types of pollution that you are going to work with. The minimum initial cost is 10,000 rubles, this is if you are not going to provide Additional services e.g. dry cleaning upholstered furniture.

Remember that the main marketing of your business is well-done cleanups.

Step-by-step instruction

First of all, select a room and, if necessary, make repairs in it.

Purchase furniture, office equipment and install them.

Procure all necessary equipment and chemicals.

As mentioned earlier, the location of your office does not matter. The main thing is to choose the format of your interaction with the cleaners. If they, for example, go to orders for public transport- look for a place near stops. If by private transport or taxi - the location will not be so important.

The documents

To open your cleaning business, you must first decide on the legal form. IP will the best option. As far as the taxation system is concerned, the best option will be UTII (rendering household services). If UTII is not valid in your region, then choose the simplified tax system (6% of income).

When registering with the tax office, indicate code 74.70.1 OKVED (“Cleaning and cleaning of residential and industrial premises and equipment”) and OKPD-2 81.29.19.000 (“Other cleaning and cleaning services not included in the selected groups”).

The activities of cleaning companies are not subject to licensing, but GOST R 51870-2014 "Professional cleaning services - cleaning services" is mandatory. Carefully study this document - it contains all the standards for the provision of these services.

In addition, each cleaner must have medical book. The list of analyzes is similar to the list for household workers (for example, a beauty salon).

Opening checklist

Is it profitable to open

According to our calculations, a company cleaning residential premises even in a small city (from 50 thousand people) in six months of its work can reach a stable profit of about 70,000 rubles. In a millionaire, this number will reach 250 thousand per month after the same six months of work. But this is possible only under the condition of competent recruitment and promotion of the enterprise.

In this material:

A cleaning company whose business plan from scratch involves certain investments at the start is in demand in today's service market. The increasing division of labor and concern for their own health makes office plankton turn to the services provided by the cleaning company. And that's right, because professional staff with the help of special tools and devices, in a short period of time, he will do what office workers will not be able to do.

Why is the demand for these services increasing?

Skeptics will think that in the office, workers can clean themselves if necessary. But it often happens that there are staff in the room, the authorities force them to clean up after themselves, but very quickly the carpet becomes covered with dirt, no one cleans dust, dirt and cobwebs under the table, cabinet and batteries, a persistent unpleasant smell appears in the room. It is enough not to clean the room for a week, as it becomes unpleasant to enter it.

The authorities have faced this problem more than once, so they are trying to allocate funds for the services provided by the cleaning company. Moreover, a poorly cleaned room becomes a source of pathogenic bacteria, especially if strangers constantly enter the room. Therefore, a well-cleaned office on a regular basis reduces morbidity and losses in production. Finally, when the room smells fresh, it is pleasant and easy to breathe in, the efficiency of the staff increases. The agency not only provides services to restore order, but is directly involved in improving the efficiency of labor at the enterprise and, as a result, increasing its profitability.

Where to begin?

How to open a cleaning company from scratch? We will have to purchase inventory, equipment, hire and train staff.

The first thing you need to decide is the need for an office. Potential customers will not go to the company's office. They dial a phone number, are interested in the type of service and their cost, and place an order.

To do this, you can put the operator on home phone. But you will need a room to dry inventory, a scrubber-dryer, and store all these means for production. It may be some small office of 15 sq. m, the rent of which will cost 10-12 thousand rubles. per month.

It is not easy to organize a business from scratch, it will take a lot of effort and money investments. Reception of personnel can also be carried out on neutral territory.

To do this, you can advertise for a job, collect applicant applications by phone, set one day for an interview and conduct it in one of the offices of the business center, which is rented for half a day.

If you can somehow do without a good office and if you have a good garage, it will be enough, then without professional cleaning equipment for this project it will be impossible to get positive feedback and regular customers.

Dust can be wiped off with a rag office workers, but it doesn't get much cleaner. The cleaning kit includes:

• professional vacuum cleaner - 14-20 thousand rubles;
• a flat mop, a modern analogue of a mop and a broom, costing 1.2-1.7 thousand rubles;
• wringer trolley, equipped with a mesh for containers with solutions and a bag for collecting garbage, worth about 6-7 thousand rubles;
• window cleaning kit - 2.3-2.7 thousand rubles;
• scraper to remove adhering dirt - 420-480 rubles;
• napkins for wiping dust - 180-250 rubles.

The cleaning business requires that every cleaner should be supplied with this kit, costing 24-32 thousand rubles.

If cleaning is expected shopping centers or other large premises, you need to plan in your business plan the purchase of a floor cleaning machine, which will cost at least 80 thousand rubles. Price good models reaches 450-500 thousand rubles. But such equipment replaces the work of several cleaning agency employees, speeds up the cleaning process, while improving its quality.

This is not the end of the initial spending. Staff still need to be trained and this needs to be done in without fail. Training is carried out by large cleaning companies, the cost of which ranges from 5 to 20 thousand rubles. Choose a learning format that would teach:

• What are the types of pollution?
• how to choose chemicals;
• cleaning technologies.

Based on the results of the courses, the cleaner must understand the composition of chemicals, the degree of their concentration in order to clean the dirt from a particular surface, clearly determine what is suitable.

In addition to equipped staff, you will need a vehicle that will deliver staff to and from facilities.

A passenger GAZelle is suitable, which can be purchased already with a run for 250-400 thousand rubles, or leased. Can be dispensed with car. The main thing is that cleaners with a cleaning kit do not use public transport. The company must keep a certain brand and be solid.

For the first time, it can be added to the business plan that 3 employees will work at the same time. Schedule is week after week. Total will need:

• 3 cleaning kits - 72-96 thousand rubles;
• training for 6 people - 30-120 thousand rubles;
• scrubbing machine - 80 thousand rubles.

Teaching can be varied. For example, 2 people will take expensive courses for 20 thousand rubles, and 4 - for 5 thousand rubles. As a result, total training will cost 60 thousand rubles. Scrubber dryer can be chosen the cheapest, and it is necessary to take it when there is already a corresponding customer. For the first time, you can do without it. In this case, the total start-up costs will amount to 132-156 thousand rubles, excluding the car and office rent. But it's already ready-made enterprise, which is ready to provide services and earn money.

Promotion, expenses and income

It is better to promote your cleaning company through the possibilities of the Internet by creating a one-page page and promoting it through contextual and targeting advertising. It's the cheapest fast way get targeted customers into your cleaning business.

Pricing policy for the provision of services - 25-40 rubles. for cleaning 1 sq. m. It is cost-effective at this price to clean a room of 5 thousand square meters. m. Finding one such room can be difficult, but if you take floors with outlets or offices, it is quite possible to get orders in one building at such a price that it would be profitable for the company to deliver cleaners there.

If a we are talking about one-time trips, then the cost of cleaning should pay for the trip, the expense of funds, the work of the staff and still make a profit.

It is believed that the normal gross income of such a company ranges from 140-200 thousand rubles. The costs are:

• rent - 12 thousand rubles;
• phone expenses - 1 thousand rubles;
• accounting support - 6-8 thousand rubles;
• operator salary - 12 thousand rubles;
• staff salary - 50-70 thousand rubles;
• chemicals - 2-3 thousand rubles;
• delivery costs - 12.tys. rub.
• unforeseen expenses - 5 thousand rubles.

Expenses amount to 95-118 thousand rubles. Excluding taxes - 8.4-12 thousand rubles. - the profit of the enterprise is 36.6-70 thousand rubles. per month.

It is also possible to develop a business plan for a project with the purchase of only 2 cleaning kits and the training of only 4 employees. This approach will further reduce the required investment at the start of this project. Additionally, you can purchase everything you need as soon as you realize that the hired staff cannot cope with orders.

At first, the duties of the operator, driver, promotion manager will have to be assumed by the project owner himself. Subsequently, when there will be no problems with orders, you will have to work on the business, and not in it.

In this case, the cleaning business will have to expand: hire more staff and increase the number of regular customers.

Order a business plan

	Investments: Investments 220,000 - 289,000 ₽ Exit dry-cleaner "Chisto-Chisto" was founded in 2015. Tyazhev Valery Mikhailovich, in Samara. The main activity and the main profit of the company comes from the field of dry cleaning of upholstered furniture (sofas, carpets, mattresses, chairs, armchairs, etc.), as it is the most marginal and highly profitable service. In addition, the company provides related cleaning services, dry cleaning of clothes, steaming of curtains, etc. Same way…
	Investments: Investments 550,000 - 2,000,000 ₽ The history of the company began in 2016, when one of its founders ordered house cleaning. I found a company, called, found out the price, met a cleaner. And he received a check several times higher than the originally agreed amount. Further analysis of the activities of cleaning companies showed that this situation was not exceptional. Customers did not understand the pricing mechanism and wrote angry reviews. An idea came up...
	Investments: Investments 126,000 - 206,000 rubles. CleanWell is a novelty in the cleaning business! The only one in the world online service by order of cleaning services that meets all the requirements of the client, namely: speed, convenience, reliability and quality. We trust our clients, they trust us! We have saved our clients from the main annoying factors and made cleaning affordable. With CleanWell, services are provided exactly at that time and at that…
	Investments: from 1,200,000 rubles. HimRussia group of companies (ChemRus Group LLC) is a manufacturer and supplier of chemical products: car shampoos, car cosmetics, car accessories, household chemicals, cleaning products. The company has been on the market since 2008 and is in the TOP-10 suppliers and manufacturers of automotive chemicals in Russia. Today it produces more than 110 types of various chemicals. Demand for domestic auto chemical goods is growing with every…
	Investments: from 300,000 rubles. Primex is a large cleaning company with a long history, stable reputation and high quality services, technologies, professionalism. Company advantages: Work experience since 1991; Team of professionals; Full range of cleaning services; Individual approach to each client; Trust of our clients; Using the latest modern technologies in the field of cleaning; The quality management system complies ISO standard 9001:2000 since 2003; Franchising…
	Investments: 880,000 - 2,875,000 rubles. SOZH Synthesis is a team of professionals that provides turnkey franchise business opening services and a community of successful businessmen who open own production around the world. Scientific production company SOZH Sintez works in the industry chemical industry over 10 years. Cooperation with research centers and accredited laboratories allowed us to significantly increase the range of chemical products. Our company opens...
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The cleaning business (professional cleaning of premises) is gaining more and more popularity. Let's look at how to open a cleaning company.

This business does not require licenses and permits, and the initial stage does not cost very much. So for those who want to open their own business without large investments, a cleaning company may be an ideal option. However, it is necessary to take into account the nuances of this enterprise.

For example, starting a cleaning business from scratch, you can specialize in cleaning industrial premises or apartments after renovation, or regular office cleaning. To find customers, you need to give relevant ads.

Or you can first negotiate with a specific enterprise (trading or entertainment center) and only after that organize the structure and hire workers.

So every time you need to act in accordance with the environment - the presence potential customers and competitors. Find your niche in the expanding cleaning market and determine what is more in demand in this region- carpet cleaning or tile cleaning.

However, in any case, it is necessary to draw up a business plan. Of course, there is a ready-made cleaning services business plan on the Internet, but usually there is not much benefit from it.

What else is attractive about a cleaning company - a business from scratch begins to make a profit when minimum investment. Consider what is needed to get started.

How to open a cleaning business

Registration. It is most convenient for this work to register an LLC.

Licenses and permissions. None, but you should familiarize yourself with GOST for cleaning buildings and structures.

Equipment. In any case, a vacuum cleaner is needed; machine for cleaning carpets (disk); window cleaning kit You also need your own transport to transport equipment and people. In addition, all employees must wear overalls with the company logo.

Staff. The main problem of cleaning companies is staff turnover. It is also necessary to train staff. All office and administrative functions, as a rule, are performed by the founder (director). An accountant can be invited or work part-time.

Simple at first glance, the business contains many conditions that must be taken into account before starting work. It is best to take a Business Youth training course before starting your own business, where you can get practical assistance in starting any projects.

Reading 9 min. Published on 01/14/2020

Cleaning is one of the most highly profitable types of business. At the same time, it is quite easy to open a company in this area, and the demand for cleaning services in our country has been constantly growing over the past decade. At the same time, if in large cities the level of competition is quite high, then in small cities this niche is practically free.

Organization of a cleaning company: how to start a business?

The organization of any type of business begins with. First of all, it is necessary to understand which legal form is better to choose.

There are 2 main options:

1. Individual entrepreneur.
2. Society with limited liability.

In the first case, the significant advantages are a simplified and cost-effective registration procedure, the ability not to keep certain types of reporting and work on preferential taxation systems, as well as the fact that any profit is the property of the entrepreneur directly (unlike LLC, where the owner of these funds is the company ). However, the individual entrepreneur is obliged to pay high level insurance premiums and answer with their own property for debts. Also, he does not have the opportunity to sell the business.

Important advantages of such legal form, as an LLC, is the fact that liability for obligations is strictly limited to the amount of the contribution made. In addition, the amount of insurance premiums depends on the profit received (unlike an individual entrepreneur), and a company can be bought or sold. Also in case successful development cleaning facilities business, the entrepreneur will be able to open branches or sell a franchise.

The choice of legal form will depend on the segment in which the entrepreneur is going to provide services. .

If cleaning services will be provided to organizations, then it is better to give preference to LLC (subject to the usual or simplified taxation system). If an entrepreneur plans to clean private houses or apartments, the option of registering as an individual entrepreneur is suitable (subject to the choice of a system UTII taxation). However, in general, a limited liability company more possibilities than the IP.

Previously, to register a cleaning company from scratch, it was necessary to obtain a specialized permit for the provision of services in this area. Now this law has been repealed, and the registration procedure has been significantly simplified. However, the set of documents will differ for different legal forms.

If registered as individual entrepreneur you need to prepare the following documents:

• Copy of several pages of the passport.
• An application filled out in the form P21001.

If an entrepreneur registers an LLC, the following package of documents will be required:

1. The decision to establish a company (may be formalized by the decision of the sole founder or by the minutes of the meeting of the founders, if there are several of them).
2. Charter of the company - is prepared in 2 copies in case of personal presentation.
3. Receipt certifying payment of the registration fee.
4. Application form P11001.

When registering, you must correctly select OKVED codes.

It is desirable to indicate as many codes as possible, which would reflect not only current activities companies, but also other services that may appear in case of expansion.

We study the target market of cleaning services and competitor companies

Cleaning services are divided into those that are provided to commercial companies and private individuals. Providing such services for offices, warehouses and industrial buildings is certainly much more profitable and easier to find. potential clients than the option of organizing a private house cleaning business. However, it is more complex in organization, and the level of initial investment is an order of magnitude higher.

If we divide cleaning services into areas, we can distinguish:

1. One-time general cleaning (for example, post-construction) - carried out at industrial facilities, warehouses, offices and apartments after repair.
2. Daily housekeeping commercial and residential real estate.
3. Highly specialized services – e.g. dry cleaning of carpets, etc.

For an entrepreneur without experience in this area, it is best to focus on one of the areas. Moreover, it is desirable to open a company for a specific purpose (for example, it may be the provision of cleaning services for one specific hypermarket). This approach to the organization has 2 significant advantages - a relatively low level of costs, as well as the opportunity to gain relevant experience in the field of cleaning in order to understand how everything works in it.

Gradually after receiving stable income and a certain pool of potential clients, you can think about expanding the range of services and working with a large number of clients.

Given the high level of demand for cleaning services, as well as the relative ease of organizing such a business, when drawing up a business plan and developing a concept for a future company, one should take into account the level of competition.

For example, in large cities with a population of more than 1 million people per this moment a large number of cleaning companies have been opened. Therefore, it is necessary to analyze their price level, range of services, work experience, target customers and other parameters in order to find the parameter by which the organization being opened can be distinguished from a number of others.

In addition, with a high level of competition, emphasis should be placed on the appropriate quality of the services provided in order to achieve 2 things:

• On the one hand, find regular customers.
• On the other hand, to increase the recognition of the company (if existing customers are satisfied with the work, they will recommend the services to acquaintances, friends, etc.) .

It is important to consider that at the moment it is advisable to focus on the following factors:

1. The environmental friendliness of the cleaning products used.
2. Technical equipment.
3. The quality of the services provided.
4. Work with personnel (because employees are the face of the company).
5. Expanding the range of services provided by adding unique offers.

What equipment is needed to start a cleaning company?

Before purchasing equipment, you need to understand that, despite the fact that having your own office is not necessary for a cleaning company, it is worth renting a room. At the same time, it should be divided into a small warehouse (utility) area for storing equipment and cleaning products and a small office where the accounting department, manager, etc. will sit. Most often, the premises should be located in the building where the client is located.

As for equipment, the organization of a cleaning company implies the following items:

• Professional vacuum cleaner.
• Professional cleaning products.
• Rotary machine (in the case of working with carpets).
• Broom, mop and floater.
• Window cleaning equipment.
• Specialized washing machine for cleaning.
• Garbage bags.
• Trolley for transporting detergents and wringer mops, etc.

It is important that employees are dressed in overalls, on which it is advisable to apply company symbols in order to increase its recognition.

Necessary personnel for organizing a cleaning company - selection and training

Initially, it is advisable to hire a minimum number of employees and perform administrative functions independently. This will significantly reduce costs in the first months of the cleaning company, which, as a result, will reduce the payback period.

First of all, it is necessary to hire the staff who will directly carry out the cleaning.

The number of people is selected based on several factors:

1. Number of daily orders.
2. Stability of demand (if the entrepreneur does not expect large volumes of work for a certain period, a smaller number of people should be hired. At the same time, subject to a sharp increase in demand for the company's services, you can turn to outstaffing - hiring staff from outside).
3. The size of the rooms to be cleaned.

When looking for personnel, you should pay attention to work experience, the availability of the necessary skills to work with equipment and detergents, reviews from previous places work, accuracy, appearance and benevolence.

Subsequently, the following specialists may be required to organize activities:

• The driver in case of work with several objects.
• Account Manager.
• Accountant.
• Lawyer.

In the cleaning industry, a significant factor is the participation of workers in courses designed to improve their skills. This is not only a way to increase knowledge and, as a result, the level of service, but also an opportunity to make new acquaintances that can help promote business.

Business plan for opening a cleaning company - calculation of profitability, expenses and income

When organizing any business, an entrepreneur needs to understand a few things:

1. The size of the initial investment.
2. Amount of monthly expenses.
3. Monthly revenue/profit.
4. The level of profitability.
5. Payback period.

Among the one-time costs of opening a cleaning company, the following items should be highlighted:

1. Purchase necessary equipment- 140-200 thousand rubles.
2. Purchase of overalls - from 10 thousand rubles and more (the amount will be more significant if the company logo is applied).
3. Purchase of furniture - 35-50 thousand rubles.
4. Purchase of office equipment - 60-75 thousand rubles.
5. Internet installation and telephone connection - from 6 thousand rubles.
6. Creating your own website (optional) - from 10 thousand rubles in case of contacting a professional studio.

TOTAL: the amount of initial costs varies from 250 to 340 thousand rubles.

In the case of working with small objects, the level of initial costs will be somewhat lower and will be about 170-180 thousand rubles.

Another important way to save money in case of limited funds is to purchase the necessary equipment and funds after the search and execution of the contract with the customer. This is advantageous because smaller spaces require less money and simpler equipment.

In addition, the cleaning company will incur a number of fixed costs:

1. Rent of premises for a warehouse and office (20-25 square meters) - 25 thousand rubles.
2. The salary of cleaners (subject to hiring 4-5 cleaners) - from 75 thousand rubles.
3. Salary of administrative staff - from 50 thousand rubles.
4. Acquisition of chemicals - about 10 thousand rubles.
5. Advertising - from 10,000 rubles. /month
6. Unforeseen expenses - 5-10 thousand rubles.
7. Related expenses (Internet, telephony, etc.) - up to 4 thousand rubles.

TOTAL: monthly expenses will be from 180 thousand rubles.

As for revenue, cleaning one m2 currently costs 50-150 rubles per month. Accordingly, subject to the maintenance of a room of 2500 square meters, average revenue per month will be 230 thousand rubles.

Thus, the monthly profit is about 45 thousand rubles. Of course, this figure is indicative: it will seriously depend on the number of orders. With a high probability, in the first months of work, the profit will be about 25-30 thousand rubles. Then the average payback period for a cleaning company is from 7 to 11 months.

To reduce the payback period, you can try to provide the company with several regular customers (which may be small companies, since for them such services are a way to save on costs for wages), to which the personnel of the cleaning organization will travel several times a week.

Thus, the decision to create a cleaning company is one of the most successful options for a person who has a small amount of funds for start-up investments, but who wants to. This type of business is just coming to the peak of popularity in Russia, and therefore you can easily find your niche here, earning a high level of profit.